PODCAST · business
The Brand Ideal
by by BrandTruth with CEO, Shane George
Layers of campaigns and gut reactions can bury a brand's character and spirit, putting employees on separate pages and sending uneasy vibes to the market.But what makes a great brand tick? We need those universal truths, concepts, and processes. Together, we'll have fun discussing successful and some "not-so-successful" brands. We'll build rock-solid strategies to attract the best customers,... and keep them!Shane George of BrandTruth leads the conversation from decades of hands-on branding expertise. With unbeatable guests, we will get to the heart of it and gain a true understanding of the most complicated yet most powerful business asset—the brand.
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ABOUT THIS SHOW
Layers of campaigns and gut reactions can bury a brand's character and spirit, putting employees on separate pages and sending uneasy vibes to the market.But what makes a great brand tick? We need those universal truths, concepts, and processes. Together, we'll have fun discussing successful and some "not-so-successful" brands. We'll build rock-solid strategies to attract the best customers,... and keep them!Shane George of BrandTruth leads the conversation from decades of hands-on branding expertise. With unbeatable guests, we will get to the heart of it and gain a true understanding of the most complicated yet most powerful business asset—the brand.
HOSTED BY
by BrandTruth with CEO, Shane George
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