The Brand Memo – Bite-Sized Insights for Purpose-Driven, Life-First Business Growth

After building a seven-figure business, Gabs Hayes found herself completely burnt out—and knew something had to change. In this powerful conversation, Gabs shares what it really looked like to walk away from success that no longer served her, why awareness is the greatest gift of entrepreneurship, and how she now builds her business around sustainability, rest, and real alignment.

Tired of ghosting your blog and relying on Instagram 24/7? SEO strategist Mikayla Spencer breaks down how to start showing up on Google—without the overwhelm. We talk simple steps, sustainable strategies, and visibility that actually works for your life.Links + Resources:Get additional support and resources from me: www.seedandsol.comFind me on Instagram: @seedandsol.co and @brandmemopodcastConnect with Mikayla on Threads + Instagram: @commamama.coGrab Mikayla’s Free SEO Checklist and learn more at: www.thecommamamaco.com

What if the key was breathing deeper?In this episode, I’m joined by Emily King (aka: Em), a marketing strategist and certified breathwork teacher who helps entrepreneurs blend mindfulness with messaging for real, sustainable growth. After years working with major brands like L’Oréal and GSK, Em hit burnout hard and set off on a soul-led adventure that would change everything—from how she worked to how she breathed.Together, we dive into:Why burnout often creeps in even when things are “going well”How breathwork can regulate your nervous system and your strategyThe real reason your content isn’t converting (and what to do instead)The myth of the faceless brand and why alignment beats algorithmsUsing feminine energy to create a more easeful, intuitive business modelWhether you’re scaling toward six figures or trying to stay grounded while growing, this one’s for you.Figure out your next move: www.seedandsol.comConnect with me: @seedandsol.co and @brandmemopodcastLearn more about Emily and her work: @_emnco |https://emnco.podia.com | @the_cwordmag

If your business finances feel messy or unclear, this episode is your starting point. We're breaking down the first (and most overlooked) step to building a more sustainable, financially confident business.🎧 In this episode:Why your bank statement isn’t enough for financial clarityWhat to track instead—and how to do it simplyThe danger of mixing personal and business expensesThe easiest way to start paying yourself properlyHow financial clarity fuels smarter growthConnect with me on Instagram: @seedandsol.co and @brandmemopodcast Find Samantha: @Firestormfinance

If you’re tired of feeling like you have to be online 24/7 just to stay relevant, this episode is for you. I’m chatting with Meagan Williamson—Pinterest expert and marketing educator—about how to turn Pinterest into a powerful, evergreen marketing tool that works while you’re off living your life.Meagan shares how she went from school psychologist to digital marketing powerhouse, why Pinterest isn’t just for recipes anymore, and how to start repurposing your social media content for long-term growth. We dive into:The secret to high-value, save-worthy pins that boost your reachUsing Pinterest SEO (without feeling intimidated by it!)The balance between nurture-based platforms and discovery-based platformsHow to repurpose your existing content with purpose for PinterestReal-life success stories (including how one client tripled their sales in 45 days!)If you’re ready to get off the hamster wheel of social media and create a business that works for you—without burnout—this episode will show you how. Connect with me, Quizzes, Freebies, + more: www.seedandsol.comOn Instagram: @seedandsol.co and @brandmemopodcastFind Meagan on Instagram and her website

In this episode, I’m joined by systems strategist Hannah Murphy to talk about how she went from 3 to 27 clients in just six months—without burning out. She shares the two strategies that made the biggest difference (referrals and pitching), plus the systems, mindset shifts, and client experience upgrades that helped her grow sustainably.🎧 We cover:How Hannah booked 27 clients in 6 months (on part-time hours)The referral system she still uses to grow todayHer honest take on pitching—and how to make it feel alignedThe systems + mindset shifts behind sustainable successWhat to prioritize (and what to stop doing) when you’re scaling[Quiz: find out what your next big move is]Connect with me: @seedandsol.co and @brandmemopodcastFind Hannah: @withhannahandco

Ever wonder if your nightly glass of wine is doing more harm than good? In this episode of The Brand Memo, I’m joined by sobriety coach and bestselling author Sarah Williamson for an eye-opening conversation about how alcohol impacts our energy, confidence, and business growth.Sarah shares how drinking less doesn’t mean missing out—it’s about gaining more clarity, calm, and connection (with yourself and others). Whether you’re sober-curious or simply wondering how to feel better in your body and business, this episode will leave you with so much to think about.🎧 IN THIS EPISODE:How alcohol impacts your business success and personal well-beingWhy drinking less is about gaining more—not giving things upSimple mindset shifts to explore a healthier relationship with alcoholThe surprising emotional and physical benefits of taking a break from drinkingHow to navigate social events without feeling pressured to drinkWhy stepping away from alcohol can strengthen your intuition and confidenceConnect with me: @seedandsol.co and @BrandMemoPodcastwww.SeedAndSol.comFind Sarah: @DrinkLessLiveBetterDrinkLessLiveBetter.com

What does it really take to go from passion project to full-time income—especially when you’re the sole provider?In this episode of The Brand Memo, I’m joined by business coach Kelly Sturtevant, who shares her story of scaling from virtual assistant work to building a multi-figure business that fully supports her and her family.Together, we talk about navigating money blocks, showing up when self-doubt creeps in, and building a business that’s not just profitable—but aligned with the life you actually want.Kelly gets real about the challenges of stepping into visibility, pricing your offers with confidence, and making bold moves—even when the stakes are high. This one’s packed with mindset shifts and practical strategies you’ll want to take notes on.🎧 IN THIS EPISODE:How Kelly transitioned from side hustle to sole income earnerThe visibility fears and mindset blocks that keep entrepreneurs stuckWhat to focus on daily to move the needle toward 5-figure monthsThe real reason you’re struggling to charge more—and how to fix itWays to shift from survival mode into sustainable successHow to decide between high-ticket, low-ticket, or bothMoney mindset reframes that help you feel good about your pricingLove this episode?! Post about it and tag us on IG! @brandmemopodcastExplore more: https://seedandsol.comConnect with Kelly: https://kellysturtevant.com/

If imposter syndrome has been quietly running the show behind the scenes of your business… this one’s for you.In this solo episode, we’re getting real about the doubts that sneak in—even when you know you’re capable. I’m breaking down the biggest imposter syndrome triggers I see in the small business space, how they might be holding you back more than you realize, and what to do about them.We’ll talk through:Feeling unqualified or “not expert enough”The fear of being seen online (and judged for it)What to do when your voice feels different than the “industry norm”Charging for work that feels easy to youComparison spirals, inconsistency, and self-doubtTangible mindset and clarity shifts that actually helpYou’ll walk away with a reminder of your worth, a few pep talks, and practical ways to move forward with more confidence, clarity, and conviction—even when the fear is still present.This episode is a mirror, a reset, and a rallying cry for the entrepreneur who’s tired of second-guessing herself.Listen here to unpack imposter syndrome and take your power back... one aligned, imperfect, but deeply intentional step at a time.Find me on Instagram: @seedandsol.co and @brandmemopodcastTake the quiz, view services, + more: www.seedandsol.com

Feeling like you’re constantly juggling too much—and still not getting where you want to be?In this episode of The Brand Memo, I’m joined by coach, speaker, and author Desiree Cocroft for a deeply honest conversation about redefining success, setting boundaries that actually stick, and un-hustling your business and life so you can show up with clarity, confidence, and intention.Desiree has helped thousands of high-achieving women own their voice, lead boldly, and build careers on their own terms—and today, she’s sharing the mindset shifts and real strategies to help you do the same.🎧 IN THIS EPISODE:Why time management is really about priority managementHow to stop people-pleasing and rewire your identityWhat most entrepreneurs get wrong about boundariesThe power of self-awareness and how to start rebuilding from survival modeSystems + support tools Desiree uses to run multiple aligned businessesHow to know when it’s time to pause, pivot, or make a bold moveConnect with Desiree: https://www.desireecocroft.com/Explore the site for a quiz and ways to work together: ⁠https://www.seedandsol.com⁠Connect with me on Instagram: ⁠@seedandsol.co⁠Follow the podcast for more real talk: ⁠@brandmemopodcast⁠

If you’ve ever felt stuck, burnt out, or like your body is rebelling against your business goals—this conversation is for you. In this episode, I’m joined by somatic leadership coach Kim Kimball to talk about how nervous system regulation can transform the way we work, especially for highly sensitive or neurodivergent entrepreneurs. We explore why resistance is actually a form of self-protection, how to make sustainable progress by honoring your energy, and why consistency doesn't mean doing the same thing every day.Kim breaks down powerful practices like the “Change Formula” and “Energy Mapping Method,” and shares what it really means to work with your body instead of against it. If you’re craving a more easeful, embodied approach to productivity, growth, and leadership—you’ll want to take notes on this one.✨ Highlights:What somatics, parts work, and CBT actually look like in practiceHow to support your nervous system in businessThe truth behind self-sabotage and why it’s never just a mindset issueWhy perfectionism, people-pleasing, and masking are often nervous system responsesHow to make consistent progress without constant hustleResources and links: Kim's website: www.kimkimballcoaching.comKim's Instagram: @kimkimballcoachingFind me (Your host, Alexis!): www.seedandsol.comSay hi on Instagram: @seedandsol.coFollow the show: @brandmemopodcast🎁 Kim is also offering a free day of asynchronous coaching to listeners!⁠ [Booking link here]⁠

What if the secret to consistent content that actually converts wasn’t posting more—but connecting more deeply? In this episode, I’m joined by Claudia Lamb, a copywriter and content strategist who helps personality-packed brands stand out online by leaning into story-driven, human-centered messaging.We’re diving into why your content might not be converting (even if it’s “valuable”), how to bring more of you into your brand, and how to use storytelling, video, and content strategy to build trust and connection with the right audience—without chasing trends or burning out.Whether you’re a service provider, educator, or creative entrepreneur, this episode will help you rethink your approach to content and show up with more clarity, intention, and ease.We cover:The real reason customers are taking longer to convert (and what to do about it)Why storytelling > trends—and how to create content that actually resonatesHow to show more of your personality in content without oversharingTips for creating better video without needing a full production setupThe key difference between content that gets ignored and content that connectsIf you’ve been craving more alignment, consistency, and connection in your content—this one’s for you.Resources & Links:Learn more about Claudia’s work: ⁠loudernow.com.au⁠Email Claudia: [email protected] me: ⁠www.seedandsol.com⁠Connect on Instagram: ⁠@seedandsol.co⁠

If you’ve ever felt like you were doing everything right but still running on empty, this episode is your permission slip to stop pushing and start aligning.Today I’m joined by Renée Fieck—occupational therapist, breathwork facilitator, and feminine leadership coach—who helps high-achieving women harness the power of their menstrual cycle to unlock productivity, creativity, and sustainability in business.We’re digging deep into how cycle syncing can help you stop working against your body and finally create a business that works with you. This conversation is equal parts mindset shift and practical guidance—and it’s packed with the kind of support that helps you redefine success on your own terms.We cover:How our culture’s obsession with hustle is keeping us stuck in burnoutThe four phases of your cycle—and what to actually do in each oneThe power of slowing down, embracing your rhythms, and syncing your business with your bodyWhy traditional productivity advice often fails women (and what to try instead)Practical first steps to begin aligning your schedule with your cycleWhether you’re brand new to cycle syncing or ready to deepen your connection with your body, this episode will help you reimagine what growth can look like when you stop forcing and start flowing.Resources & Links:Connect with Renée: reneeFieck.comEmail Renée: [email protected] me: www.seedandsol.comSay hi on Instagram: @seedandsol.co

Ever feel like things in your business look fine on paper—but deep down, you know something’s off?In this episode, I’m sharing the story of a surprising pivot I made last summer that reshaped my entire business (and why it didn’t mean I failed). We’re talking about the quiet signs it might be time for a shift, how to know when you’ve outgrown what used to work, and how to realign without burning it all down.Whether you’re craving more clarity, better clients, or just a business that fits the life you’re actually living—this one’s for you.In this episode:Signs it’s time to pivot (even when nothing’s technically wrong)Why alignment matters more than “success”My behind-the-scenes story of rebranding and reconnecting with my purposeHow to start realigning your brand, offers, and messaging without a full overhaulWebsite: www.seedandsol.comInstagram: @seedandsol.co

What if you could hit your income goals without juggling dozens of clients or working 40+ hours a week? In this episode, I’m joined by Sarah Masci, founder of Day Rate Mastery, who shares how she pivoted from burnout and scope creep into a business model that helped her triple her revenue and take back her time.We’re diving into the power of VIP Days—what they are, who they’re for, and how to know if it’s time to shift your offer suite. Whether you're a designer, copywriter, coach, or strategist, you'll walk away with tons of practical insight on how to streamline your services, simplify your client experience, and create more white space in your life and business.We cover:The real story behind Sarah’s pivot from freelance overwhelm to VIP Day successCommon mindset blocks (and myths!) around offering intensivesPricing strategies, boundaries, and client communication tipsHow to scale without burning out or overbooking yourselfIf you’ve been craving more ease, clarity, and time freedom — this one’s for you.Resources & Links: Learn more about Sarah’s programs: sarahmasci.com Find me: www.seedandsol.comConnect on Instagram: @seedandsol.co

Your brand is more than just a logo, a pretty color palette, or a well-designed website—it’s the entire experience people have with your business. In this solo episode, I’m sharing what it really means to have a brand that resonates and how to know if your current branding is actually holding you back. I walk you through the red flags that your brand isn’t working (even if it looks good), what to focus on instead, and how to make your brand feel like you again—so you can attract the right clients and grow with ease.We’re talking about:The biggest branding misconception that holds entrepreneurs backWhy a brand that “looks good” isn’t always working behind the scenesReal signs your brand might be out of alignmentHow to reconnect with the emotional experience you want your brand to createA 3-step vibe check to bring your brand back into alignmentYour brand should be more than pretty. It should feel like you—and magnetize the right people because of it.Explore more:Website: www.seedandsol.comInstagram: @seedandsol.co

Stop Chasing Clients and Use Video to Bring Them to You — with Anita MorinIf you're tired of constantly posting and hoping for leads, this one’s for you. In this episode, I’m joined by Anita Morin, a video marketing expert, homeschooling mom of three, and former physician assistant turned entrepreneur. Anita shares how strategic video marketing can help you attract the right clients without being glued to your phone all day.We talk about how to create binge-worthy video content that actually grows your business, the difference between going viral and building long-term traction, and why visibility doesn’t have to mean burnout.Whether you’re already using video or are totally intimidated by it, Anita’s insights will help you approach content with clarity, confidence, and strategy that works around your life, not the other way around.What You’ll Learn:How video can bring clients to you while you’re offlineThe 3 types of content every business needsPractical tips for filming high-quality videos (even on a budget)Why YouTube is your secret weapon for sustainable visibilityHow to create a consistent rhythm as a business owner and parentThe biggest mistakes people make when using video—and how to avoid themResources & Links Mentioned:www.seedandsol.comFind me on Instagram! - @Seedandsol.co Join Anita’s Free Facebook Grouphttps://fdscreatives.comInstagram, TikTok, YouTube: @FDSCreatives

I built a profitable business that looked great on paper—dreamy branding, steady sales, all the things I thought I wanted. But behind the scenes? I was exhausted, misaligned, and constantly torn between motherhood and work. In this first episode, I’m sharing the real story behind why I pivoted, what finally pushed me to make a change, and how I began building a business that actually supports my life (not steals me from it).If you’ve ever felt the nudge to shift—even when nothing’s technically wrong—this one’s for you.Explore more:Website: www.seedandsol.comInstagram: @seedandsol.co

What if your business actually gave you the freedom you set out for? Too many entrepreneurs end up overwhelmed, overworked, and wondering if they’ll ever get ahead. That’s where this podcast comes in. I’m Alexis, and I’m here to help you create a business that’s profitable, sustainable, and actually supports the life you want to live. In this quick intro, I’ll share what you can expect from the show and how it’s going to help you build a business on your terms. If that sounds like what you need, hit play!