PODCAST · business
The Branding Laboratory
by Deevo Tindall
Are you a CEO, entrepreneur, or solopreneur with a drive to build a distinctive brand that resonates with your audience? Are you an industry influencer who understands the importance of authenticity and compelling storytelling in shaping your digital footprint? The Business Branding Laboratory is the podcast for you!Every episode of The Branding Laboratory offers a blend of theory and practice, making complex branding strategies accessible and actionable. We delve into the essence of innovative leadership—unpacking how successful leaders integrate their personal values with their professional objectives to create compelling, authentic brands. Our discussions center around the vital role of creativity in leadership and the transformative power of genuine human connections.Think you'd be a great guest on the show? Apply at https://thebrandstoryteller.com/podcast-applyhere/
Episodes
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How High-Achieving Men Rebuild After Divorce | Mark Aylward
A lot of successful men can keep the job, the family, and the calendar running long after their life has stopped fitting them. Divorce coach Mark Aylward joins Deevo Tindall to talk about what happens when that illusion breaks, the choice between getting bitter and getting better, and how a man...
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How To Build a Personal Brand That Sets You Apart | Laura Bull
There are thousands of people who do what you do, with the same skills and the same promises. Laura Bull, former Sony Music executive and author of From Individual to Empire, joins Deevo Tindall to break down what a personal brand actually is and why it is the thing that separates you when...
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Why Founders Hide Behind Their Resume Instead Of Their Story | Joey Himelfarb
Most founders have 20 years of stories and still answer "what do you do" with a job title. Ghostwriter and author Joey Himelfarb joins Deevo Tindall to talk about the questions that pull a real story out of a career, and why so many leaders keep hiding behind their credentials. If you have ever...
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You Call It Fate: What’s Really Running Your Life? | Carl Jung, Identity & the Unconscious
Carl Jung had a name for the strange period before a major life change: the constellation of the unconscious, when something inside you activates long before you understand what it means. In this solo monologue, Deevo breaks down a five-stage framework for recognizing that period, working through...
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I Might Not Be The Best CEO For My Own Business
Robert Manasier has spent decades building companies, launching products, and studying customers across more than 180 startups and 400 products and services. This conversation covers why growth and scale are not the same thing, why 90 to 93 percent of businesses fail for reasons that have nothing...
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Until You Make The Unconscious Conscious, It Will Direct Your Life
Carl Jung believed you are considerably more than the person you consciously think you are, and Deevo has spent ten years exploring what that actually means. In this solo monologue, he breaks down identity coherence, the difference between control and agency, and why your shadow might contain…
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Everything Is Working And Something Still Feels Wrong | Danielle Mercurio
Danielle Mercurio was told she was too much for most of her life, by the people closest to her, before she ever had the language to push back on it. This conversation covers what that actually did to her, the years she spent escaping herself instead of facing it, and how she eventually built a...
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She Got Sober Right Before Covid and Built a Business Out of It
Christina Kimbrough got sober on February 6th, 2020, weeks before the world shut down. What could have been a devastating coincidence turned into the best possible timing, and what started as a small meetup with a friend eventually grew into Free Life, Hampton Roads' first fully nonalcoholic…
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Your Values Are Not What You Say. They Are What You Repeat.
Bobby Humes spent ten years as an Army combat veteran, then went on to serve as Chief HR Officer for the City of Seattle, before founding BH Consultancy to help executives, senior leaders, and public sector teams build cultures where people can actually contribute. This conversation on The Brand...
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He Went from West Point to Burnout to Building a Business That Finally Fit
Blaz Marolt spent his career being the person who could see the system behind everything: West Point, Army Ranger School, manufacturing plants, regional operations across eight countries, and the chief of staff seat inside a company that grew from six to seven figures. Then in 2023, a new boss…
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She Controlled the Story for 33 Years. Cancer Changed That
For 33 years, Charlene Wheeless was the person companies called when everything was on fire. She ran global communications for businesses worth up to $40 billion, walked more than a dozen mergers to the other side, and rebuilt brands until the market paid a premium to believe in them. She...
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Why Creativity Without Structure Never Makes It to the World
A widget is a widget. That is how Latif Hamilton describes the fundamentals of building a business, whether you are selling faux fur coats or bags of chips. But underneath that simple line is a much deeper argument about the tension between creativity and operations, and why most founders...
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Why Your Net Worth Is Actually Your Network | Jaclyn Strominger
Most people think success comes from working harder. Jaclyn Strominger has spent years working with CEOs and founders who prove otherwise. Success, in her framework, is not the result of grinding through more hours. It is the result of persistent alignment: small, consistent, daily actions…
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Why Your Best Clients Are the Ones Nobody Else Wants to Train
Anthony Moreno built his personal training business around a simple and unflattering label: the undesirables. The aging population. The people with chronic illness, old injuries, and no interest in the gym culture that was built for someone half their age. While every other trainer chased the...
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Your Nervous System Is the Ceiling on Your Business Growth | Doug Bertram
Most founders treat stress as something to endure. Doug Bertram treats it as the primary mechanism through which the body and the business grow. The question is never whether to take on stress. The question is whether you are integrating it in real time or letting it accumulate until something...
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Why Your Existing Network Is the Fastest Path to Growth
It is up to 60% more expensive to find a new client than it is to nurture an existing one. Garima Shah has built her entire approach to growth, culture, and leadership around that one number, and in this conversation she explains exactly what that looks like in practice. Garima is the co-founder...
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The Self-Limiting Beliefs Quietly Killing Your Leadership (And Your Revenue)
Most leaders hired JM Ryerson to double their revenue. He started by asking them what they did for themselves that morning. The answers told him everything he needed to know about why the revenue problem existed in the first place. JM is the founder of Let's Go Win, a performance and mindset...
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Why Your Fridge Is Full But You Don't Know What to Cook — Jay Lee, Spring House
Thirty percent of the food you buy this week will end up in the trash. Not because you're careless — because your home is the only place in the entire food supply chain with zero inventory system. Jay Lee, founder of Spring House, is fixing that with an AI-powered food intelligence platform that...
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Why Every Successful Entrepreneur Feels Lonely — And the Community That Actually Fixes It
What happens when you stop going to conferences for the content, and start going for the conversations in the lobby? That question became the foundation for one of the most exclusive entrepreneur networks in the world. Hollis Carter, Founder of Baby in the Bathwater, built a sold-out, decade-old...
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Drink Like You Mean It: Building a Category-Defining Brand with Milan Martin
What does it take to build a brand in a category that barely exists yet? Milan Martin walked away from 20 years in advertising, including work on some of the world's most recognized campaigns, to found Free Spirits, a company making non-alcoholic spirits for people who love cocktails, not people...
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The Modern Dating Code: Values, Attachment, and the Art of Choosing Right | Chelsko Thompson
What actually makes someone worth choosing in the modern dating landscape? In this episode of The Brand Laboratory, host Deevo sits down with Chelsko Thompson — known to her community as Chelsko — a relationship coach who helps men understand women, attraction, and themselves.Chelsko pulls zero...
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How Emotional Intelligence Unlocks the Power Corporate Women Already Have
Camilla Calberg flew in from Copenhagen to join Deevo on The Brand Lab — and she did not come to play small. A former BP and IBM executive turned emotional intelligence coach, Camilla helps high-performing women in the C-suite break through the internal glass ceiling that no amount of talent or...
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He's 3 Years Sober, 21 Years in Alcohol — And He Helps Founders Face What They've Been Avoiding
This conversation between host and Nate Fochtman cuts straight to the intersection of personal transformation and professional leadership. Nate — a 17-year solopreneur in the adult beverage space, 3 years sober, and the founder of Free Mind Group — shares how his lived experience (rock bottom,...
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Stop Living Against Your Design: Stefanie Carlstedt on Human Design, Burnout, and Building a Business That Feels Like You | EP 87
What if your burnout isn't a productivity problem — it's a design problem? In Episode 87 of The Branding Laboratory, we sit down with Stefanie Carlstedt, a human design business coach and manifesting generator who spent years following every marketing tip, guru strategy, and morning routine she...
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The Pressure That Broke Me Made Me a Mental Performance Coach | Alex Bolowich
What if the pressure you're running from is actually the thing that's supposed to build you? Alex Bolowich — elite mental performance coach and son of a legendary college soccer coach — spent four years at Creighton playing through injuries, online harassment, and a nervous system that shut down...
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The 4 Questions Every Founder Should Ask Before Spending on Marketing
You're putting in the work — the content, the social posts, the funnel. So why does marketing still feel like pushing a boulder uphill? In this episode, Deevo sits down with Kelly Schuknecht (Two Mile High Marketing) to get honest about what's really going on when marketing stops feeling light....
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How Authentic Leadership Builds a Strong Business | Scott Hogan
What does it really take to build a business rooted in who you are — not just what you sell? In this episode, host Deevo, Chief Experience Officer and Brand Storyteller, sits down with Scott Hogan, Founder of SaltWrap Company and author of Built from Broken, for a raw and reflective conversation...
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From Silicon Valley to Canned Water: A Serial Founder’s Bet on Maine
What does it take to build a brand from nothing—no inherited network, no industry experience, no AI buzzword on your pitch deck? Jennifer Millard, five-time founder and Maine Entrepreneur of the Year, chose to bet on water. Canned, local, and rooted in one of America’s most beloved states. This...
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To Scale a Business, You Need a 40,000-Foot Perspective with Charlie Sells
In this episode of The Branding Laboratory, host Deevo, Chief Experience Officer of The Brand Storyteller and Fusion Creative Brands, sits down with Charlie Sells, Founder of Clarity Over Everything, to explore the core principles of business growth and brand momentum. From understanding your...
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The Surprising Truth About Marketing Weakness Nobody Tells You with Aleksandra Ceho
In this thought-provoking episode of The Branding Laboratory, host Deevo, Chief Experience Officer of Brand Storyteller and Fusion Creative Brands, sits down with Aleksandra Ceho, Founder and Principal Astrologer of Astrologer Royale, for a powerful conversation on identity, timing, and…
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This Speaker’s $7 Million Selling-from-Stage Strategy with Kat Halushka
Join Deevo, Chief Experience Officer of The Brand Storyteller, on The Branding Laboratory as he sits down with Kat Halushka, business strategist and visibility expert. In this episode, they explore the powerful intersection of values, leadership, authenticity, and personal development, revealing...
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When Job Descriptions Read Like Ransom Notes with Mark Wojcik
n this episode of The Branding Laboratory, host Deevo, Chief Experience Officer at The Brand Storyteller, sits down with Mark Wojcik, Founder and CEO of The Wojcik Group and a veteran talent acquisition strategist. Together, they explore why human connection continues to outperform automation in...
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Why My Business Took Off When I Stopped Selling Hard with Cam Beaudoin
In this episode, Chief Experience Officer Deevo of The Brand Storyteller sits down with Cam Beaudoin, Founder of The Frequent Speaker & Accessibility Consultant to unpack how to build a personal brand that is rooted not just in visibility, but in truth, values, and lived experience. This...
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You Can’t Scale What You Haven’t Faced with Lidia "Axe" Chmel
Most people think growth problems are about strategy, tactics, or effort. They’re not. In this conversation with Lidia Axe, we talk about the part of business most people avoid looking at — the story underneath it. The patterns you keep repeating. The ceilings you keep hitting. The way your past...
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How Ordinary Entrepreneurs Become Influential Leaders with Hollis Carter
In this episode of The Branding Laboratory, host Deevo (Chief Experience Officer for The Brand Storyteller) sits down with Hollis Carter, the visionary CEO and co-founder of Baby Bathwater Institute. Moving beyond the rigid structures of traditional corporate leadership, Hollis shares his unique...
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What People Say About You After You Leave the Room with Reggie Gaither
In this insightful episode, Deevo sits down with Reggie Gaither, Senior Vice President at Southern First Bank and a master of relationship-driven leadership. With over twenty years of experience in commercial banking, Reggie reveals how he successfully integrates his authentic self into a…
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From American Idol Star to Business Powerhouse with Kim Walsh & Justin Guarini
In this episode of The Branding Laboratory, host Deevo, Chief Experience Officer for The Brand Storyteller, sits down with dynamic founders Justin Guarini and Kim Walsh Phillips of the Elite Speakers Network. The conversation explores their transition from the heights of Broadway and marketing...
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Why Humor Can Change Your LIFE with Kim Coleman
In this episode of The Branding Laboratory, host Deevo sits down with Kim Coleman, a professional comedian, speaker, and certified Laughter Yoga facilitator. The conversation moves beyond the stage to explore how laughter serves as a vital tool for healing and resilience. Kim opens up about her...
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The BEST Business Advice For Rapid Success with Dr. Austin Zelan
This episode of The Branding Laboratory features host Deevo, Chief Experience Officer for The Brand Storyteller and Fusion Creative brands, in a fascinating conversation with Dr. Austin Zelan, a highly successful 27-year-old entrepreneur. Austin, known for his meteoric rise, tackles the core...
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How to Grow Your Business From Lead Quantity to Trust and Quality with Jason Wright
This episode of The Branding Laboratory, hosted by Deevo, Chief Experience Officer for The Brand Storyteller, dives deep into building authentic, high-quality business relationships over simply chasing high volume. Devo and his guest, digital marketing architect Jason Wright, founder of...
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How To Build Effective Marketing in Business with Hannah Balliet
In this episode of The Branding Laboratory, host Deevo sits down with Hannah Balliet of Ugly Mug Marketing to dismantle the modern obsession with vanity metrics. They explore a hard truth: why clarity must always precede creativity, and how businesses burn cash by launching ads before nailing…
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Modernizing Business Ops: Workday Ninja's Alane Boyd Shares Insight
Welcome to The Branding Laboratory! Host Deevo, Chief Experience Officer for The Brand Storyteller and a master photographer/serial entrepreneur, dives deep with Alane Boyd, co-founder of Workday Ninja and Arvo. This episode explores the critical shift in modern marketing, demanding a strong...
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How Lee Black Turns Purpose Into Impact
Welcome to The Branding Laboratory, where host Deevo speaks with Lee Black about building a business driven by genuine purpose, especially within the challenging mental health and substance abuse (SUD) industry. Lee, who tragically lost loved ones to addiction, realized that many successful...
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Dr. Christiane Schroeter Shares Ways to Grow Your Business FAST
The Branding Laboratory: Dr Christiane Schroeter on multiplayer brands, scaling growth, and aligning brand strategy with performance marketing. Dive into "The Branding Laboratory" with host Deevo and special guest Dr Christiane Schroeter, founder of backstory and creator of the Multiplayer Brand...
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Jed Morley on Clarity: The Branding Laboratory's Key to Scale 🚀
Dive into "The Branding Laboratory" with host Deevo and special guest Jed Morley, founder of backstory and creator of the Multiplayer Brand concept. This episode goes beyond surface-level "better branding" to explore how enterprises can achieve real impact and scalable growth. Jed shares his...
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Visible & Profitable: Shayna Davis on B2B at The Branding Laboratory
What if the very thing holding you back in business isn’t your offer, your audience, or even your marketing… but your mindset about visibility and value? In this electrifying conversation, Shayna Rattler Davis, speaker, strategist, and CEO whisperer, joins us to redefine what it really means to…
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50 Minutes Business Conversation with Dan Fisher
In this episode, I sit down with Dan Fisher, EP, editor, and Emmy-winning storyteller behind Bottle Rocket Media, to talk about the real work of building a creative company that lasts. We get into leadership without ego, why listening is the most underrated skill, how to protect the original idea...
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David Ask on Inventing, Hustling, and Encouraging
Sometimes the best ideas come from the most ordinary places. For David Ask, it was a simple conversation with his brother-in-law that turned into Stat Guard Plus, a little piece of plastic that locks down your thermostat and ended up in Home Depot, Lowe’s, and thousands of stores across the...
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Marla Ballard on Moving Beyond Ego and Stepping Into Purpose
In this milestone episode, Deevo sits down with Marla Ballard, CEO of You2Shine, to explore the deep work of healing trauma, embracing authenticity, and stepping fully into who you were meant to be. Marla opens up about her journey from sales and entrepreneurship to becoming a leader in quantum...
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Why Most Pitches Fail (and What to Do Instead) with Bryce North
🔥 Most pitches get ignored. Most PR strategies fail. But what if you could flip the script and turn rejection into recognition? In this episode of The Branding Laboratory, Deevo sits down with Bryce North, founder of Pitch Pro and a PR disruptor who went from being $100K in debt to building a...
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ABOUT THIS SHOW
Are you a CEO, entrepreneur, or solopreneur with a drive to build a distinctive brand that resonates with your audience? Are you an industry influencer who understands the importance of authenticity and compelling storytelling in shaping your digital footprint? The Business Branding Laboratory is the podcast for you!Every episode of The Branding Laboratory offers a blend of theory and practice, making complex branding strategies accessible and actionable. We delve into the essence of innovative leadership—unpacking how successful leaders integrate their personal values with their professional objectives to create compelling, authentic brands. Our discussions center around the vital role of creativity in leadership and the transformative power of genuine human connections.Think you'd be a great guest on the show? Apply at https://thebrandstoryteller.com/podcast-applyhere/
HOSTED BY
Deevo Tindall
CATEGORIES
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Frequently Asked Questions
How many episodes does The Branding Laboratory have?
The Branding Laboratory currently has 109 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Branding Laboratory about?
Are you a CEO, entrepreneur, or solopreneur with a drive to build a distinctive brand that resonates with your audience? Are you an industry influencer who understands the importance of authenticity and compelling storytelling in shaping your digital footprint? The Business Branding Laboratory is...
How often does The Branding Laboratory release new episodes?
The Branding Laboratory publishes regularly with 109 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Branding Laboratory?
You can listen to The Branding Laboratory on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Branding Laboratory?
The Branding Laboratory is created and hosted by Deevo Tindall.
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