The Branding Laboratory

What actually makes someone worth choosing in the modern dating landscape? In this episode of The Brand Laboratory, host Deevo sits down with Chelsko Thompson — known to her community as Chelsko — a relationship coach who helps men understand women, attraction, and themselves.Chelsko pulls zero punches.From unpacking attachment theory to explaining why leading with desperation repels the very people you want to attract, she lays out a clear-eyed framework for what it takes to show up grounded, clear on your values, and genuinely ready for a healthy partnership.Topics covered in this episode:1: How Chelsko built her coaching practice from personal heartbreak and abuse recovery2: The difference between anxious and avoidant attachment — and how to stop the cycle3: Why asking the hard questions early isn't scary; it's efficient4: The five values Chelsko looks for before she'll go on a first date5: What men and women each need to do before they're actually ready to date6: How social media is conditioning both sexes to chase the wrong signals7: The masculine-feminine dynamic — what it looks like when it works.Whether you're re-entering the dating world or trying to figure out why the same patterns keep showing up, this conversation will give you language for things you've been feeling but couldn't name.Guest Bio:Chelsko Thompson, known online as Chelsko, is a relationship coach, musician, and actor who built her practice the hard way: through two abusive relationships, years of self-work, and the realization that the best thing she could do with what she'd learned was stop giving it away for free. She specializes in helping men understand attraction, dating, and healthy relationship dynamics, and has built a community known for honest, direct conversation about modern dating. Her upcoming course, Unshakeable, guides men through the inner work of becoming the kind of person a high-quality partner is drawn to.LISTEN / WATCH YouTube + all major podcast platforms.Instagram: @chelskocoachingWebsite: https://chirp.me/chelskonellieHost: thebrandstoryteller.comIf this episode hit you, like it, subscribe, and leave a review. It helps the right people find this show.

Camilla Calberg flew in from Copenhagen to join Deevo on The Brand Lab — and she did not come to play small. A former BP and IBM executive turned emotional intelligence coach, Camilla helps high-performing women in the C-suite break through the internal glass ceiling that no amount of talent or grinding can dismantle on its own. In this episode, they unpack her origin story (a four-year divorce battle and courtroom nervous breakdown that changed everything), her 3-step Identity-Inspire-Influence framework, and the commercial challenge of packaging personal healing as a measurable business advantage. If you've ever felt like you were doing everything right but still not getting the seat at the table you deserve, this one is for you.Episode SummaryDeevo sits down with Camilla Calberg, a Copenhagen-based emotional intelligence and leadership coach, to explore why so many high-achieving women in the corporate world still feel invisible, overlooked, and stuck — and what to do about it.What You'll LearnHow childhood wounds quietly shape adult behavior in the boardroomWhy playing small is a learned behavior — and how to unlearn itThe real difference between surviving and thriving after traumaHow to position emotional intelligence as a strategic business toolCamilla's Identity → Inspire → Influence framework in actionKey TakeawaysThe glass ceiling is both external (systemic) and internal (self-limiting belief). You have to address both.Most high-performing women Camilla works with are in their mid-50s, have been headhunted, and still wonder why the CEO calls the EA instead of them.The source code of playing small often traces back to childhood — specifically, not receiving enough unconditional love from a parent.Camilla's 3-step program: Identity (limiting beliefs), Inspire (bold leadership behaviors), and Influence/Innovate (leading others from authenticity).Lived experience is a legitimate credential — but it must be translated into client language, not just personal narrative.Guest BioCamilla Calberg is a Copenhagen-based emotional intelligence and leadership development coach who helps high-performing women in the C-suite break through the internal glass ceiling holding them back. Drawing on 20 years in top-tier corporations including BP and IBM, and a deeply personal journey through a high-conflict divorce and court proceedings, Camilla developed a body-based, identity-first coaching approach that helps women leaders stop playing small and start claiming the influence they have already earned. Her clients are typically senior executives in their mid-50s who have achieved everything on paper — but know there's another level waiting.Connect with CamillaWebsite: camillacalberg.com

This conversation between host and Nate Fochtman cuts straight to the intersection of personal transformation and professional leadership. Nate — a 17-year solopreneur in the adult beverage space, 3 years sober, and the founder of Free Mind Group — shares how his lived experience (rock bottom, sobriety, two divorces) became the operating system for how he coaches founders today.The episode explores why culture problems almost always start at the top, how to actually diagnose them through a qualitative culture audit, and why the era of leadership masks is over. It's raw, honest, and practically useful for anyone leading a team or scaling a business.Key Topics CoveredThe 'onion model' of founder coaching — how deep Nate goes based on client needWhy Nate's 17-year business is still intentionally one-on-one, with no buffers between him and the clientThe culture audit process: 10–15 spontaneous probing questions, employees first, founder lastThe C-suite client who discovered mid-sessions he was only there for the paycheckNate's personal journey: 21 years in alcohol, addictive personality, three years of sobrietyWhy recovery taught him more about leadership than any academic programThe 'founders assume everyone is as passionate as them' problem — and how it dehumanizes teamsThe death of the corporate mask: same person at work, at home, everywhereHow Nate's unfiltered LinkedIn newsletters went from dormant to 40K+ monthly organic viewsThe masculine/feminine energy balance conversation — and why men are confused about how to show upGuest Bio:Nate Fochtman is the founder of Free Mind Group, a one-on-one founder coaching and brand strategy consultancy serving the adult beverage space and beyond. With 17 years as a solopreneur — and a personal journey through addiction, sobriety, and rebuilding — Nate helps founders, operators, and executives face what they've been avoiding: culture gaps, identity drift, and the human cost of growth. No textbooks. No checklists. Just real, situational leadership coaching rooted in lived experience.Find Nate at fmgstrategy.com and @FreeMinNate on social media.

What if your burnout isn't a productivity problem — it's a design problem?In Episode 87 of The Branding Laboratory, we sit down with Stefanie Carlstedt, a human design business coach and manifesting generator who spent years following every marketing tip, guru strategy, and morning routine she could find — only to lose herself completely in the process. She built a big business. Then she burned it down. Not because of failure, but because it was profoundly misaligned with who she is.Now Stefanie helps entrepreneurs infuse their unique Human Design into their business strategy — their marketing, their messaging, their offers, and how they lead. The results? Clients who walk away with a completely different business model than the one they came in with — and one that actually works for them.In this episode, we explore:What Human Design actually is — and how it differs from Enneagram, Myers-Briggs, or strengths findersThe five energy types (generator, manifesting generator, projector, manifester, reflector) and what each means for how you workAuthority: how you're designed to make decisions — and why leading with your mind is costing you clarityHow Human Design acts as a GPS to your highest potential — not a box that limits youWhy the burnout epidemic among entrepreneurs is a sign of design misalignment, not time management failureHow to use your design to shape your marketing voice, business model, and team leadershipThe Chiron return, energy centers, and what makes two people born in the same place at the same time differentWhether you're a skeptic or already obsessed with Human Design, this episode will make you rethink how you're showing up — and why the most productive thing you can do might be to stop working the way everyone else does.About The Guest Stefanie Carlstedt is a human design business coach who helps entrepreneurs align their business strategy with their unique energetic design — so they can stop copying someone else's success and start building one that actually feels like them. Free Report: stefcarlstedt.com/hdreportGet your free Human Design report + 10-part audio: stefcarlstedt.com/hdreport🔗 Connect with Stefanie Carlstedt:Website: stefcarlstedt.comFree Report: stefcarlstedt.com/hdreport

What if the pressure you're running from is actually the thing that's supposed to build you? Alex Bolowich — elite mental performance coach and son of a legendary college soccer coach — spent four years at Creighton playing through injuries, online harassment, and a nervous system that shut down under pressure. That experience became his life's work.Key Topics CoveredWhy mental performance isn't therapy — it's a trainable skill with real science behind itThe performance identity trap that breaks athletes and entrepreneurs alikeThe 4 core mental skills: strength, flexibility, agility, and enduranceHow long real mental transformation takes: 90 days to feel it, 1 year to become itThe car-and-driver analogy: why upgrading your team won't fix a broken driverAlex Bolowich is an elite mental performance coach and founder of the Mental Edge program, helping high-performers build the mental foundation that no tactic can replace.Follow the show so you never miss an episode.

You're putting in the work — the content, the social posts, the funnel. So why does marketing still feel like pushing a boulder uphill? In this episode, Deevo sits down with Kelly Schuknecht (Two Mile High Marketing) to get honest about what's really going on when marketing stops feeling light.Topics CoveredThe 4-question framework for annual marketing reflectionWhy messaging confusion is the root cause most founders missThe marketing ≠ sales ≠ branding equation every founder needs to understandPositioning strategy: how to become the go-to expert in your spaceReal founder lessons: cashflow, team building, and hiring carefullyKelly Schuknecht is the founder of Two Mile High Marketing, specializing in helping business owners and thought leaders find their authority X factor and build a marketing strategy that fits.Follow the show so you never miss an episode.

What does it really take to build a business rooted in who you are — not just what you sell?In this episode, host Deevo, Chief Experience Officer and Brand Storyteller, sits down with Scott Hogan, Founder of SaltWrap Company and author of Built from Broken, for a raw and reflective conversation that goes far beyond business strategy.Scott opens up about the early injuries and personal struggles that shaped his path — and how his mother's approach to natural healing planted the seeds for a company built around therapeutic sports nutrition and long-term physical health. But this episode isn't just about building a brand. It's about building yourself first.Together, Deevo and Scott explore what authentic leadership actually looks like in the day-to-day grind of running and scaling a company — how to protect your culture as you grow, how to stay anchored to your values when the pressure mounts, and why self-leadership is the foundation everything else is built on.They also dive into fatherhood, personal growth, and the role that genuine communication and customer trust play in creating a brand that truly means something.If you're a founder, a leader, or simply someone trying to build a life and business that reflects who you really are — this one is for you.

What does it take to build a brand from nothing—no inherited network, no industry experience, no AI buzzword on your pitch deck? Jennifer Millard, five-time founder and Maine Entrepreneur of the Year, chose to bet on water. Canned, local, and rooted in one of America’s most beloved states. This episode is a masterclass in conviction.Key TopicsThe Rising Tides thesis and how Maine Love revives idle breweriesRaising $2.2M without AI on the pitch—and why capital clarity mattersTitles vs. real power: how Jennifer builds agile, agency-driven teamsThe 95 corridor growth strategy and the water economy thesisExit optionality: ESOP, priced round, or cashflow dividend businessJennifer Millard is the founder of Maine Love, a fast-growing canned water brand expanding down the East Coast. She has exited four previous companies, including a sale to MasterCard, and was named Maine Entrepreneur of the Year by Maine Business Magazine.Follow the show so you never miss an episode.

In this episode of The Branding Laboratory, host Deevo, Chief Experience Officer of The Brand Storyteller and Fusion Creative Brands, sits down with Charlie Sells, Founder of Clarity Over Everything, to explore the core principles of business growth and brand momentum. From understanding your unique identity to cutting through complexity, Charlie shares actionable strategies for entrepreneurs who want to scale their business effectively. They discuss why a 40,000-foot perspective is essential for clarity, how to focus on what’s already working, and the difference between growing and scaling your business. Charlie also reveals his approach to workshops, diagnostics, and authority-building strategies that help brands get unstuck and communicate clearly. Whether you’re a small business owner or a solo entrepreneur, this conversation provides valuable insights into positioning your brand, refining your message, and building momentum that lasts. Tune in to gain expert guidance from two leaders passionate about redefining how businesses grow.

In this thought-provoking episode of The Branding Laboratory, host Deevo, Chief Experience Officer of Brand Storyteller and Fusion Creative Brands, sits down with Aleksandra Ceho, Founder and Principal Astrologer of Astrologer Royale, for a powerful conversation on identity, timing, and courageous reinvention. Aleksandra shares the bold story of walking away from her career as a kinesiologist in January 2010 with no backup plan—calling it the best leap of her life. What followed was the rise of a globally recognized astrology practice serving entrepreneurs across the United States, the United Kingdom, and Europe. Together, Deevo and Aleksandra explore the philosophy that identity is the engine behind how we lead, build, and show up in business. The discussion reframes astrology from pop-culture mysticism into a strategic decision-making tool—one historically used by royalty, military leaders, and statesmen. Aleksandra explains how natal chart analysis and planetary forecasting help founders optimize visibility, marketing, partnerships, and executive timing.

Join Deevo, Chief Experience Officer of The Brand Storyteller, on The Branding Laboratory as he sits down with Kat Halushka, business strategist and visibility expert. In this episode, they explore the powerful intersection of values, leadership, authenticity, and personal development, revealing how entrepreneurs can leverage their voice to grow their business. Kat shares her journey from Belarus to Canada and how she discovered the $7 million selling-from-stage strategy that helps entrepreneurs convert audiences into clients. They dive into the art of storytelling, building visibility, and designing systems that create predictable results without relying solely on referrals or ads. Discover the behind-the-scenes techniques of creating signature talks, understanding client beliefs, and aligning business with personal values. Perfect for leaders, founders, and creatives, this episode provides actionable insights to elevate your brand, amplify your message, and turn your expertise into measurable success. Tune in to gain practical strategies that blend The Branding Laboratory’s insights with The Brand Storyteller philosophy.

n this episode of The Branding Laboratory, host Deevo, Chief Experience Officer at The Brand Storyteller, sits down with Mark Wojcik, Founder and CEO of The Wojcik Group and a veteran talent acquisition strategist. Together, they explore why human connection continues to outperform automation in recruiting and leadership, even in an AI-driven world. Mark shares hard-earned insights from his journey through sales failure, recruiting disruption, and leadership growth. The conversation challenges common hiring myths, examines the real cost of misalignment, and reveals why authentic, human-centered experiences remain the foundation of strong brands, cultures, and sustainable business success. 💡 I

In this episode, Chief Experience Officer Deevo of The Brand Storyteller sits down with Cam Beaudoin, Founder of The Frequent Speaker & Accessibility Consultant to unpack how to build a personal brand that is rooted not just in visibility, but in truth, values, and lived experience. This conversation goes beyond tactics and titles—diving into the emotional and strategic realities behind modern entrepreneurship, public speaking, and brand building. Cam Beaudoin shares his journey from IBM technologist to global speaker and founder, including one of his darkest business moments: firing his entire team and rebuilding from the ground up. Together, they explore why personal branding today is less about logos and certifications and more about trust, proof, self-awareness, and service. Deevo guides the discussion through themes of identity, values, courage, and responsibility—showing how sustainable business growth happens when human integrity and professional alignment meet. This episode is a must-listen for founders, speakers, and creators who want to grow their business without losing their humanity.

Most people think growth problems are about strategy, tactics, or effort.They’re not.In this conversation with Lidia Axe, we talk about the part of business most people avoid looking at — the story underneath it. The patterns you keep repeating. The ceilings you keep hitting. The way your past quietly shapes how you show up as a leader, a creator, and a business owner.Your business isn’t separate from you. It’s a reflection of how you think, what you believe, and how you’ve learned to move through the world. From how you handle money, to how you deal with visibility, conflict, and success — it all shows up in your work.We dig into why so many smart, capable people feel stuck even when they’re doing “everything right,” how early experiences shape our relationship with growth, and why self-awareness isn’t a soft skill — it’s a competitive advantage.This episode isn’t about hustle, hacks, or shortcuts. It’s about building something that actually fits who you are, instead of forcing yourself into a version of success that drains you.If you’ve ever felt burned out, stuck, or like you’re running into the same problems on repeat, this conversation will help you see why — and what to do differently.

In this episode of The Branding Laboratory, host Deevo (Chief Experience Officer for The Brand Storyteller) sits down with Hollis Carter, the visionary CEO and co-founder of Baby Bathwater Institute. Moving beyond the rigid structures of traditional corporate leadership, Hollis shares his unique journey as a lifelong entrepreneur who turned a "scratch-your-own-itch" experiment into an elite, one-of-a-kind community for high-level founders. The conversation dives deep into the philosophy of "bettering over biggering," exploring how to break free from uninspiring systems to foster genuine human connection. Hollis explains the importance of "manufacturing serendipity" and why the most valuable business breakthroughs often happen in the lobby—not the conference room. Whether you are navigating the lonely "grow and scale" phase of business or looking to reignite your professional passion, this episode offers a raw look at building a brand rooted in integrity, competitive giving, and impactful leadership.

In this insightful episode, Deevo sits down with Reggie Gaither, Senior Vice President at Southern First Bank and a master of relationship-driven leadership. With over twenty years of experience in commercial banking, Reggie reveals how he successfully integrates his authentic self into a corporate environment. As a brand storyteller, Deevo guides the conversation through the nuances of building trust, the power of a "connector" mindset, and why personal integrity is the ultimate currency in business. Whether you are a founder or a corporate leader, this episode provides a masterclass on how to show up in the world with purpose and poise.

In this episode of The Branding Laboratory, host Deevo, Chief Experience Officer for The Brand Storyteller, sits down with dynamic founders Justin Guarini and Kim Walsh Phillips of the Elite Speakers Network. The conversation explores their transition from the heights of Broadway and marketing agency success to creating a powerhouse business that turns speakers into high-earning authorities. They dive into the "easy yes" offer strategy, the mindset shift required for entrepreneurial scaling, and the importance of performance-driven messaging. This episode serves as a masterclass for anyone looking to unlock their speaking potential and build an influential, profit-generating personal brand.

In this episode of The Branding Laboratory, host Deevo sits down with Kim Coleman, a professional comedian, speaker, and certified Laughter Yoga facilitator. The conversation moves beyond the stage to explore how laughter serves as a vital tool for healing and resilience. Kim opens up about her journey through a challenging divorce, describing it as a "dark season" that eventually forced her toward self-awareness and personal transformation.The duo discusses the concept of observational comedy and the power of vulnerability, highlighting how humor can break down walls and connect people in leadership and business. Kim explains the origins of her work in Laughter Yoga, a practice she discovered during a period of personal silence, and how it helped her rediscover joy. From acting in country music videos to teaching theater, Kim’s story is a testament to embracing one's authentic self. It is an insightful dialogue on finding the "pluses" in life’s setbacks.

This episode of The Branding Laboratory features host Deevo, Chief Experience Officer for The Brand Storyteller and Fusion Creative brands, in a fascinating conversation with Dr. Austin Zelan, a highly successful 27-year-old entrepreneur.Austin, known for his meteoric rise, tackles the core challenge faced by many creatives: balancing innovation and discipline within structured business systems. He argues that processes don't hinder creativity; they provide the freedom to innovate, knowing that foundational tasks are covered.👉 Ready to unlock your creative potential? Tune in now to learn Dr. Zelan secret formula for using systems to fuel, not frustrate, your innovation.💡 In this episode you will hear:1. Systems and processes allow you the freedom to innovate.2. The lack of seeing the impact of my work.3. You have nothing to lose... option except to succeed.4. I would take a little nap before heading to work. Very crazy schedule.5. I learned how to pivot at the right time.6. I want to diversify very aggressively at the beginning.7. I want to create freedom, not create more jobs for myself.8. Must have a solid product, solid operator, opportunity for growth.9. The most successful people are the ones that are willing to take risks.

This episode of The Branding Laboratory, hosted by Deevo, Chief Experience Officer for The Brand Storyteller, dives deep into building authentic, high-quality business relationships over simply chasing high volume. Devo and his guest, digital marketing architect Jason Wright, founder of Intentionally Inspirational, discuss the philosophy that trust is a system, not a tactic.Jason advocates for a "quality over quantity" approach, emphasizing that one relationship can change your life and business. He details his work helping high-ticket service-based entrepreneurs and coaches optimize their systems—specifically the back end of their funnels, CRMs, and lead nurturing.

In this episode of The Branding Laboratory, host Deevo sits down with Hannah Balliet of Ugly Mug Marketing to dismantle the modern obsession with vanity metrics. They explore a hard truth: why clarity must always precede creativity, and how businesses burn cash by launching ads before nailing their brand messaging.Hannah reveals why beautiful design means nothing without robust backend sales systems and follow-up processes to support it. Whether you’re a solopreneur or scaling an agency, this conversation challenges you to stop polishing the aesthetics and start optimizing for results. Tune in to learn how to build a brand foundation that doesn't just look good—it works.💡 In this episode you will hear:1. Results over everything else" defines marketing success.2. Draw a line back to dollars in your business.3. The stories we tell are the brands we build.4. What makes an effective website an effective website?5. When you try to talk to everybody, you end up talking to nobody.6. Your brand messaging should come before anything else.7. Sales processes and systems handle the amount of leads.

Welcome to The Branding Laboratory! Host Deevo, Chief Experience Officer for The Brand Storyteller and a master photographer/serial entrepreneur, dives deep with Alane Boyd, co-founder of Workday Ninja and Arvo. This episode explores the critical shift in modern marketing, demanding a strong personal brand united with the company brand, and the challenges of sales in the post-radio, social-media-saturated era.Alane, a powerhouse in business modernization, shares her journey from selling a social media agency to launching Workday Ninja (services) and Arvo (knowledge-base software). The core discussion centers on systematizing operational processes—not to stifle creativity, but to create consistency, boost employee happiness, and maintain client lifetime value. They discuss Workday Ninja’s monthly subscription model for process creation and Arvo's solution for engaging, skimmable documentation. This is a no-BS exploration of blending organizational structure with creative freedom to build truly resilient and soulful brands.Modernizing Business Ops: Workday Ninja's Alane Boyd Shares Insight💡 In this episode you will hear:1. You need to have your company brand and your personal brand.2. Taking those tedious parts out of the day to day.3. What's the company way? And let's have a process.4. I'm convinced there's no such thing as retirement for entrepreneurs.5. We can't see our own label most of the time.6. Don't over process things because we need creatives.

Welcome to The Branding Laboratory, where host Deevo speaks with Lee Black about building a business driven by genuine purpose, especially within the challenging mental health and substance abuse (SUD) industry.Lee, who tragically lost loved ones to addiction, realized that many successful businesses "look successful, but somehow they feel hollow" . This drove him to open a substance abuse and mental health facility in Charlotte. When asked when marketing stopped being about "clicks and data and conversions and really start being about saving other people's lives" , Lee responded with a powerful shift in perspective: "I can shift it from a client to and put a face to it, put a family to it, put a story to it" .💡 In this episode you will hear:1. Most people don't really have any idea why they're doing any of the things that they're doing.2. We always know. I mean, we do a lot with with veterans and 22 veterans, you know, commit suicide every day.3. Every single successful business person... never became successful doing what they started out to. There was always a pivot at some point. 4. People assume everyone in the marketing world around SUD and mental health is a scumbag chasing profit over people.5. It's not an individual you're targeting. it's a family member or a loved one.6. Lee's refusal of a corrupt, $150,000/month client because "I just can't do that.7. Lee’s company is built on "business, soul, integrity, and community" , proving that ethical marketing can achieve genuine, life-saving results.

The Branding Laboratory: Dr Christiane Schroeter on multiplayer brands, scaling growth, and aligning brand strategy with performance marketing. Dive into "The Branding Laboratory" with host Deevo and special guest Dr Christiane Schroeter, founder of backstory and creator of the Multiplayer Brand concept. This episode goes beyond surface-level "better branding" to explore how enterprises can achieve real impact and scalable growth. Dr Christiane his journey from marketing leadership to consulting, detailing pivotal moments at BambooHR and Consensus (formerly Demo Chimp). The conversation delves into the essential synergy between brand strategy and performance marketing, emphasizing the critical role of internal alignment and customer-centric messaging. Learn how to stop sounding like a sales pitch, achieve clarity (which is king), and use a unique 'message library' to leverage AI effectively while avoiding the "sea of sameness." Discover the blueprint for building a brand that truly multiplies value, not just vanity.

Dive into "The Branding Laboratory" with host Deevo and special guest Jed Morley, founder of backstory and creator of the Multiplayer Brand concept. This episode goes beyond surface-level "better branding" to explore how enterprises can achieve real impact and scalable growth. Jed shares his journey from marketing leadership to consulting, detailing pivotal moments at BambooHR and Consensus (formerly Demo Chimp). The conversation delves into the essential synergy between brand strategy and performance marketing, emphasizing the critical role of internal alignment and customer-centric messaging. Learn how to stop sounding like a sales pitch, achieve clarity (which is king), and use a unique 'message library' to leverage AI effectively while avoiding the "sea of sameness." Discover the blueprint for building a brand that truly multiplies value, not just vanity.💡 In this episode you will hear:The Goal Beyond Better BrandingCareer Pivot to CallingBrand vs. Performance MarketingClarity and Alignment as the "Killer App"Customer as the Hero (Audience Specific Messaging)Balancing Data, Insights, and IntuitionThe Multiplayer Brand System

What if the very thing holding you back in business isn’t your offer, your audience, or even your marketing… but your mindset about visibility and value?In this electrifying conversation, Shayna Rattler Davis, speaker, strategist, and CEO whisperer, joins us to redefine what it really means to be “visible and profitable.” She breaks down why influence is the new currency and how most entrepreneurs are spending it all wrong.From landing six-figure corporate deals to mastering the art of the “chocolate-covered carrot” (yes, you’ll want to hear this), Shayna shares the unfiltered truth about turning your influence into income — without selling your soul, your peace, or your authenticity.We talk mindset, monetization, and movement and how to stop playing small when your purpose was designed to lead.Because visibility without strategy is noise. But visibility with intention? That’s power.

In this episode, I sit down with Dan Fisher, EP, editor, and Emmy-winning storyteller behind Bottle Rocket Media, to talk about the real work of building a creative company that lasts. We get into leadership without ego, why listening is the most underrated skill, how to protect the original idea when clients pull you off course, and what it took to rebuild the business after 2020 (including the surprising role SEO played in saving the company).If you’re a founder, creator, or agency leader trying to stand out without burning out, this one’s loaded.What we cover • Why people fail to do work they love (risk vs. fear) • The power of listening as a leadership skill • Audience-first storytelling (stop creating for yourself) • Protecting the idea when clients want to zig • How Bottle Rocket pivoted post-2020 (and how SEO kept them alive) • Personal brand vs. company brand: finding the line • Best way to earn trust: show up and keep showing up • Building teams without ego (flat org, best idea wins)

Sometimes the best ideas come from the most ordinary places. For David Ask, it was a simple conversation with his brother-in-law that turned into Stat Guard Plus, a little piece of plastic that locks down your thermostat and ended up in Home Depot, Lowe’s, and thousands of stores across the country.In this episode, David and I talk about what it really takes to bring an idea to life—the mistakes, the late nights, the knockoffs, the grit. We get into manufacturing overseas, protecting your vision, and what happens when a $20 product ends up saving people hundreds on their energy bills.But this isn’t just about thermostats. David’s a musician, a writer, and the voice behind Guardians of Grit, a movement about helping men show up with honesty, identity, and resilience. His story is about more than business, it’s about becoming the man you’re meant to be.

In this milestone episode, Deevo sits down with Marla Ballard, CEO of You2Shine, to explore the deep work of healing trauma, embracing authenticity, and stepping fully into who you were meant to be.Marla opens up about her journey from sales and entrepreneurship to becoming a leader in quantum personal development—a path recognized by Forbes in 2024. Together, they dive into: Why we carry hidden patterns and blind spots The difference between ego-driven ambition and purpose-driven ambition How worthiness and vulnerability shape true leadership The power of universal laws and spiritual alignment Why “You Matter” is more than a message—it’s a movementThis conversation is raw, soulful, and filled with real talk about identity, healing, and creating impact. If you’ve ever struggled with worthiness, authenticity, or the tension between ambition and meaning, this episode will resonate deeply.

🔥 Most pitches get ignored. Most PR strategies fail. But what if you could flip the script and turn rejection into recognition?In this episode of The Branding Laboratory, Deevo sits down with Bryce North, founder of Pitch Pro and a PR disruptor who went from being $100K in debt to building a media empire that gets people noticed for the right reasons.Bryce shares the raw truth about why traditional PR is broken, how attention without trust is worthless, and the exact mindset shift that helped him transform his lowest moments into unstoppable momentum.💡 What You’ll Learn in This Episode:Why 90% of pitches fail—and how to stand out instantlyHow to build trust over clicks in today’s noisy worldThe power of storytelling that polarizes and magnetizesBryce’s journey from rock bottom to PR powerhousePractical steps to turn “no’s” into opportunitiesIf you’ve ever felt ignored, overlooked, or stuck in the endless grind of trying to be seen, this conversation will show you how to finally break through.👉 Don’t just pitch. Be unforgettable.

How do you build businesses without losing your soul?This week on The Branding Laboratory, Deevo sits down with Colin Hirdman, serial entrepreneur, Co-Founder of Monkey Island Ventures, and Chief Rainmaker at Rainmaker. From starting his first company right out of college to co-founding multiple ventures with lifelong friends, Colin has launched over a dozen businesses. Many failed, some thrived, and along the way he learned why relationships, resilience, and community matter more than quick wins.In this conversation, Colin shares:Why 70% of his ventures failed and why that’s not a bad thing.How building with friends for decades has worked and the secrets to making it last.Why Rainmaker is changing the way founders use LinkedIn to grow real relationships, not vanity metrics.The five values that guide his work: freedom, finances, friendship, family, and fun.Colin reminds us that entrepreneurship isn’t about glitz and exits, it’s about grinding, giving, and building communities that last .

What if leadership wasn’t about being the loudest voice in the room, but about creating the kind of culture people actually want to be part of?Brandon Allen has spent years in the trenches with founders and leaders, and he gets real about what it takes to build influence that lasts. From shifting out of “do everything yourself” mode, to leading in a way that pulls the best out of people, Brandon breaks down the mindset and habits that separate bosses from true leaders.This isn’t theory, it’s practical, lived wisdom on building teams, scaling businesses, and stepping into the kind of leadership that actually frees you instead of burns you out.

In this mind-expanding episode, I sit down with Charlie Johnson, the pioneering Chief Consciousness Officer, who’s bringing radical self-awareness and neutrality into corporate leadership. We dive deep into why traditional leadership is failing, how AI and societal shifts are exposing suppressed truths, and why consciousness—not spirituality—is the missing link in business success today.

She calls herself a visual storyteller, but Emily Schneider is much more than that. In this episode, we dive into the art of presence, clarity, and quiet leadership. From redefining perfectionism to transforming corporate presentations into emotional narratives, Emily shares her journey from being a perfectionist performer to a purpose-driven creative. She opens up about pivotal life moments, the power of curiosity, and how embracing imperfection helped her build a business that’s as heart-centered as it is strategic. Whether you’re a CEO, entrepreneur, or creative leader, this episode invites you to rethink how you show up and how the stories you tell can change everything.

In this episode, I sit down with Adam Torres, co-founder of Mission Matters, a global media brand that helps leaders amplify their stories through podcasts, books, and PR. With over 6,000 podcast episodes under his belt and a mission to elevate voices worldwide, Adam shares his journey from financial advisor to media mogul, the importance of personal branding, and how he’s shaping the future of content distribution.

In this engaging episode, Shay Wheat, CEO of Grace and Ease Productions, shares her inspiring journey from aspiring doctor to sought-after event producer for transformational leaders. Shay reveals how she blends spirituality, strategy, and business acumen to create high-impact, experience-driven events that amplify brands and foster genuine community. Listeners gain insights into her holistic approach—integrating marketing, sales, and fulfillment and learn why her events feel like “home.” Shay also discusses the power of authenticity, the role of AI in event planning, and offers practical resources for entrepreneurs ready to scale their impact through unforgettable live and virtual experiences.

In this episode, Liz and I dived deep into the post-COVID shift toward self-employment, the rise of fractional and consulting roles, and the mindset it takes to make the leap from corporate to entrepreneur. We talk about the importance of self-awareness, narrowing your niche, building systems, and conquering the ever-present “FUD monster” (fear, uncertainty, and doubt). Liz shares her own journey. From accidental consultant to multi-business founder and the lessons she’s learned about building a business that supports your life, not the other way around.

Everyone’s out here chasing visibility but very few are building it with intention.This week on The Branding Laboratory, I’m joined by Katie Brinkley, a real one in the world of podcasting and content strategy. She’s not just another marketing voice online. She’s the one behind the voices, helping CEOs and leaders stop blending in and start owning their lane.From NFL locker rooms to podcast studios, Katie’s story isn’t just inspiring, it’s strategic.And she’s here to break down how to stop posting to be seen… and start creating to lead.Here’s what we get into:✅ Why most leaders overthink their content and underplay their voice✅ How to turn your personal story into real brand traction✅ Why podcasting is still one of the smartest tools for building trust✅ The shift from “doing social” to owning your spaceThis isn’t a hacks-and-hashtags episode. It’s a mindset reset, because visibility without clarity is just noise and Katie is going to show us how to rise above it.

What happens when your personal values become your business advantage?In this episode of The Branding Laboratory, Deevo sits down with Gregory Vetter, a bold entrepreneur, opens up about how honesty, grit, and alignment shaped both his leadership and the company’s explosive growth. From pitching Whole Foods out of the back of a car to building a national brand, this is the raw truth behind scaling a business without selling out your soul.✅ Why clarity in values is a business advantage✅ How growing up in a disciplined household shaped Greg’s leadership✅ The mindset shift from “I want to grow” to “I’m ready to lead”✅ What most entrepreneurs miss when chasing scale✅ Why “brand” is more about belief than brandingThis episode is full of real talk, no fluff—just the kind of honesty the business world needs more of.🎧 Tune in now and get ready to rethink what it means to grow something that matters.

Welcome back to The Branding Laboratory! In this powerful episode, host Deevo sits down with Hilary Porta, founder of R3 International, a transformational coach and life architect who works with Fortune 500 leaders, elite military professionals, and Hollywood visionaries.Hilary shares her incredible journey—from corporate refugee to a high-performance coach who helps people rewire their subconscious, break free from limiting beliefs, and align their inner world with outer success. We dive deep into mindset shifts, overcoming trauma, and the science of transformation, including her own near-death experience and how it unlocked her superpowers.

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO of Build My Team, Dr. Michael Neal. Michael explores branding, entrepreneurship, and leadership, stressing the importance of creating value, self-awareness, and collaboration. Michael shares insights on overcoming entitlement, building confidence, and focusing on strengths in business and personal growth. He discusses how identifying problems and serving others leads to meaningful success, offering practical advice for entrepreneurs and leaders seeking to make a positive impact in their communities.Want to learn more about Michael's work? Click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Deevo's work? Check out his website HERE.

In the episode of The Branding Laboratory, Deevo Tindall talks with the Principal and Marketing Strategist of Geek Haus, Leonard Scheiner. Leonard shares his journey from a corporate Chief Marketing Officer (CMO) to founding his own PR and marketing agency, Geek Haus. The discussion emphasizes the importance of personal responsibility, authenticity, and the interplay between personal and professional growth. Leonard highlights the challenges and rewards of entrepreneurship, stressing the need for self-belief and resilience. He also discusses the significance of branding and the value of understanding one's audience. Want to learn more about Leonard's work? Click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Deevo's work? Check out his website HERE.

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO, Emily Green. Emily explores themes of authenticity in branding, personal growth, and the blending of personal and professional identities. Emily shares her journey, from overcoming a challenging family situation to building a successful career. She emphasizes the importance of authenticity, self-awareness, and building meaningful relationships. She also touches on the responsible use of social media and the significance of having guiding principles in business. Emily's story inspires listeners to embrace their unique journeys and lead with heart.Want to learn more about Emily's work? Click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Deevo's work? Check out his website HERE.

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, CEO, and President of Music Compound, Jenny Townsend. Jenny shares her entrepreneurial journey, highlighting the significance of supporting children's passions over imposing predetermined paths. She explores the challenges of parenting within a standardized educational system and stresses the need for fostering individuality and critical thinking. Want to learn more about Jenny's work? Click HERE, HERE, and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Deevo's work? Check out his website HERE.

In the episode of The Branding Laboratory, Deevo Tindall talks with the Author, Podcast Host, Keynote Speaker, and Digital Strategist, Chris Hood. Chris discusses how brands can navigate rapid technological advancements, particularly AI, to enhance customer engagement. Chris emphasizes a customer-centric approach, advocating for understanding customer needs before adopting new technologies. They also delve into the implications of AI on critical thinking and the importance of agility in development. Want to learn more about Chris's work? Click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Deevo's work? Check out his website HERE.

In the episode of The Branding Laboratory, Deevo Tindall talks with Teresa Blaes. Teresa shares her journey of helping ministries and faith-based businesses clarify their messages and connect with their audiences. She explores overcoming self-doubt, the importance of authenticity, and the power of storytelling in branding. Teresa emphasizes the need for genuine engagement and shares impactful stories, including how her podcast saved a listener's life. Want to learn more about Teresa's work? Click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Deevo's work? Check out his website HERE.

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, CEO, and Board Chair of The Free Spirits Company, Milan Martin. Milan shares his journey from advertising to creating non-alcoholic spirits, emphasizing the importance of branding, storytelling, and consumer psychology. He discusses the growing trend of moderation in drinking, the misconceptions about non-alcoholic beverages, and the cultural shift towards "dry dating." Milan highlights the challenges of launching a new product category and the significance of community and identity in branding. Want to learn more about Milan's work? Click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Deevo's work? Check out his website HERE.

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and Hybrid Business and Retreat Strategist, Alison Katschkowsky. Allison shares her journey from competitive athletics to becoming a self-care advocate, highlighting the need for introspection and balance. She discusses practical strategies for integrating self-care into busy lives, the societal pressures that hinder it, and the importance of aligning business with personal values. The episode encourages listeners to embrace self-care as a fundamental necessity for personal and professional growth.Want to learn more about Alison's work? Click HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Deevo's work? Check out his website HERE.

In the episode of The Branding Laboratory, Deevo Tindall talks with the Book Marketing and Publishing Strategist of Big Impact Books, Melanie Herschorn. Melanie shares her journey from celebrity publicist to her current role, emphasizing the importance of personalized marketing strategies for authors. Melanie covers entrepreneurship challenges, the necessity of clear marketing plans, and the balance between creativity and technical execution in book publishing. Melanie also discusses her focus on helping professionals like attorneys and wealth advisors articulate their expertise through impactful books, highlighting the value of tailored, high-quality service in the publishing industry.Want to learn more about Melanie's work? Click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Deevo's work? Check out his website HERE.

In the episode of The Branding Laboratory, Deevo Tindall talks with the Chief Strategy and Growth Officer of North 12 Partners, Shay Prosser. Shay shares her journey from the corporate world to entrepreneurship. She discusses the importance of having a clear purpose, actionable strategies, and effective execution to avoid burnout. Shay introduces her "12-point roadmap to accelerate growth" and stresses the importance of aligning employees with the right roles. The episode offers valuable insights into leadership, decision-making, and fostering a positive work environment.Want to learn more about Shay's work? Click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Deevo's work? Check out his website HERE.