The Buyer's Desk

This episode is brought to you by Chomps. In this week’s backstock episode, we're running back our conversation with Coleen Noel, INFRA board member and the owner of Diane’s Natural Market and Sunflower Health Foods in FL. Hear more about her journey from corporate life into the heart of the natural foods industry! In this inspiring episode, Coleen shares what drew her to becoming a business owner and touches on the unique value that independents bring to customers and communities.

This episode is presented to you by JonnyPops.In this week’s Buyers Desk Backstock episode, we’re going back into the archives to revisit our conversation with Mark Squire, Owner of Good Earth Natural Foods and long-time advocate for regenerative organic farming practices. He touches on his buying strategies, how he discerns quality product despite the marketing noise, how the organic landscape has evolved, and how Good Earth’s organic-first values take precedent in guiding all facets of their business.

This episode is brought to you by Poppi. In this Buyer’s Desk Backstock episode, we’re revisiting Angela’s conversation with Kristine and Richard from Regenified, a certification company championing regenerative agriculture and animal welfare. They highlight how farmers, retailers, and consumers alike can build a more regenerative food system, and how Regenified creates an important starting point by allowing customers to make informed decisions about the animal products they buy.

Who is INFRA? This week, we’re taking things back to basics and reintroducing ourselves! Tune in for a brief refresher on INFRA’s 3 pillars; purchasing power, operational excellence, and peer support, and learn more about how we leverage the collective strength of our cooperative to open new doors for independent natural food retailers across the country. From our cornerstone promotional programs to our hands-on retail consulting services to our countless peer networking opportunities, we’re on a mission to make sure that independent doesn’t mean alone. This is a great introduction for retailers looking to learn more about joining INFRA, or anyone who wants to learn more about who we are and what we do!

In this week’s episode, we’re discussing everything THC and hemp with our friends from Cornbread Hemp! Angela sits down with Co-Founder Jim Higdon and Natural Channel Director & Educator Andrea McGrath to explore Cornbread’s approach to education, how their commitment to organic certification has impacted their goal of creating the purest natural product, and how they navigate the complex hemp industry.  

This episode is brought to you by Chomps. In this week’s episode, the dynamic Kim and Jim combo dive into the state of hemp and THC in the natural foods space. THC waters and sparkling waters are up 68% compared to last year, and sales are up 105% across INFRA. And yet, cannabis seems to face an uphill battle. From the ups and downs of legal challenges to the ever-changing regulations, we’re looking forward to dissecting this complex and growing category.  

In this episode, SPINS Senior Retail Insights Manager Jim talks with Kristy Lewis, Founder of Quinn Snacks, about how Quinn is redefining the gluten-free pretzel category with a commitment to taste, food ethics, quality. From its early days as a clean microwavable popcorn brand to its current work with regenerative grains, Quinn continues to push boundaries, creating snacks that are as purposeful as they are craveable.

In this episode, Irene Rojas Stanbury shares her journey from founding a wellness beverage company to creating Season 34, a groundbreaking menopausal health brand. Discover how a personal health experience sparked a mission to create targeted, clinically validated products that address the diverse symptoms of menopause with an emphasis on intentional ingredient formulation. 

This episode is brought to you by Better Sour. In this week’s episode of The Buyer’s Desk, Kim interviews Betsy Frost, CEO of beverage brand Q Mixers. Betsy shares her journey through leadership transitions, innovations in premium mixers, and the future of beverage categories blending alcohol, N/A, and functional drinks. Whether you’re a buyer, brand owner, or beverage enthusiast, discover insights to navigate and capitalize on the current trends! 

This episode is brought to you by PUR. In this week’s episode, Angela joins Member Success Advisor Jesse Roque and Supply Agreement Assortment Lead Aprille Thurheimer to explore the rise of gendered and menopausal products on the shelf. From the evolution of gendered marketing to the cultural implications of body image and health trends, join us for an engaging discussion about DUDE Wipes, Luna Bars vs Clif Bars, and more. 

To kick off International Women’s Month, we’re diving into the data behind women-owned brands in this week’s episode of The Buyer’s Desk! Join SPINS expert Jim Olson and Senior Category Manager Kim Route as they explore this growing category (up 22% at INFRA stores compared to last year). From The Cycle’s period relief beverages to the vibrant flavors of Fly by Jing, explore the female founders that are reshaping the natural foods industry. 

Big news at The Buyer’s Desk! Angela is joined by a new voice at the mic—Pat Sheridan, the new co-host and CEO of INFRA. In this episode, Pat shares the story behind his journey to INFRA, what’s inspiring him most about the natural and independent grocery industry right now, and why community support is at the heart of everything INFRA does. They also dive into the power of storytelling through podcasting, swap favorite natural food finds, and talk about what’s next as INFRA moves toward an exciting milestone of nearly 400 members. Plus, Pat offers a preview of the fresh perspectives and big ideas he’s bringing to the show and why he’s so energized about the road ahead. 

Part 2 of our two-part conversation with natural foods icon and nutritionist Marion Nestle is here! Nestle shares her perspective on the importance of dietary variety and the enduring power of moderation in building healthy eating patterns. We also explore today’s trending topics, including the resurgence of beef tallow, the ongoing debate around seed oils, and what these shifts reveal about consumer behavior and food marketing.Plus, we look ahead to the future of dietary guidelines and unpack the critical role grocery stores can play in shaping healthier communities.

This episode is brought to you by Flax4Life. This week’s episode kicks off the beginning of our two-part series with natural foods icon and nutritionist, Marion Nestle. Join us as we explore the complexities of nutrition science, the evolution of natural foods marketing, and the importance of empowering consumers to make informed choices. Plus, learn more about how independent retailers can play a role in educating their shoppers in an era of ultra-processed foods and conflicting messages when it comes to what makes a healthy diet.  

This episode is brought to you by Graza.  In our first Buyer's Desk episode of the month, Jim teams up with INFRA Category Manager Chris Madden and Promotional Programs Manager Jared Peterson to dive into the controversial world of seed oils. As more consumers start to actively avoid seed oils, we explore alternatives that are becoming more prevalent in natural CPG, including avocado and olive oils. Plus, learn more about how the animal fat category is expanding, from tallow to butter to ghee.  Next week, get ready for the beginning of our two-part conversation with natural foods icon and nutritionist Marion Nestle – don't miss it!  

In today’s episode, Angela and Category Manager Kim Route chat with Harry Ross, Global Commercial Director at Savyll Beverage Co. Learn more about the N/A beverage market, from the rise of functional ingredients to the importance of authenticity in marketing and branding to the challenges that N/A spirits face in an increasingly crowded market. Plus, hear insights from Harry about his extensive experience in the beverage industry, including his takes on current market trends and more.

In this episode of The Buyer’s Desk, Angela and Category Manager Kim Route chat with Jeff Klineman, Editor in Chief at BevNET, about the evolving landscape of the beverage industry. They explore the emergence of protein in the beverage space, the challenges of building a N/A set, and merchandising best practices for retailers. Stay tuned for this engaging discussion about the best in beverages! 

In this week’s episode, Director of Purchasing Nick Auzenne returns to the podcast to revisit our 2025 natural trend predictions. Did better-for-you sodas make the big splash we expected? How did whole-food veggie products perform in the market? Join us as we look back on what resonated, and what surprised us.  Plus, stay tuned for big and exciting changes to The Buyer’s Desk throughout January—including new guest hosts and more. 

The Buyer’s Desk is back for another season with thoughtful conversations, fresh takes, and thought leadership in the natural foods industry. Here to kick us off, Jim is joined by Category Manager Kim Route and Promotional Programs Manager Jared Peterson to discuss what 2026 might have in store for the natural channel. From the impact that “MAHA” movement has had consumer health awareness, to the next evolution of the protein trend, to a new era of natural and minimally processed sweeteners, we’ll cover everything you need to know about 2026 trends. 

In our final Buyer's Desk Backstock episode of the year, we're revisiting the 2025 natural foods predictions we made back in late 2024. From better-for-you soda alternatives to innovative whole vegetable products, we'll look back on what resonated and what surprised us about last year's predictions. See you in 2026 as we continue reflecting on industry trends and look ahead to the new year!

In this Buyer's Desk Backstock episode, we're showing independents a little extra love. Join Chris, Angela, and Jim as they explore what it means to be independent in today’s grocery landscape, from the relentless innovation of independent brands to the growing pressure of mergers and acquisitions on natural food retailers striving to maintain their product standards. 

In this Buyer's Desk Backstock episode, we're running back our conversation with Tero Isokauppila, Co-Founder of Four Sigmatic Coffee.Hear from Tero about how Four Sigmatic helped to establish a thriving functional mushroom market and the vital role that mushrooms play in cultures across the world.Plus, learn more about his book, "Santa Sold Shrooms," a children's book about the indigenous Sami origins of Santa Claus. 

In this backstock episode of "The Buyer's Desk," we've revisiting our conversation about leadership with David Bronner, the Cosmic Engagement Officer of Dr. Bronner's Magic Soaps. From capping executive salaries and ensuring ethical sourcing to launching initiatives like the Purpose Pledge, David leads with humility, collaboration, and a clear vision for a better world. His leadership sets new standards in zero waste, climate action, and ethical employment, all while keeping doing what’s right at the heart of every decision. 

Originally aired 3/13/23In this Buyer's Desk Backstock episode, we're revisiting our conversation with Nicole Dawes, Founder & CEO of Nixie and Founder of Late July.From her experiences growing up in a natural foods family to her advice for other women entrepreneurs to her belief in the power of independent retail, you won't want to miss these insights!

Originally aired 3/10/25In this week’s backstock episode, we're revisiting Angela's conversation with Ryan Honeyman from Lift Economy, a self-proclaimed B-Corp “nerd” and expert who has guided numerous food and retail companies through the certification process. He touches on the three main components of B Corp certification, the recent shifts B Labs is making to its certification standards, and how creating more circularity in your business practices can lead to more efficient operations.  

Originally aired 7/13/23 In this episode, we're revisiting our conversation with Roland Gahler, founder and owner of Natural Factors – in Roland’s first public interview – to share his story and philosophy on what it means to be independent. Hear more about Natural Factor’s stringent commitment to non-GMO, the importance of purity and efficacy in natural supplements, and Roland’s own reasonings for maintaining independence.  Next week, we continue our backstock series with Paul Lightfoot from Patagonia Provisions, who illuminates their commitment to being Regenerative Organic Certified (ROC).  

Originally aired 5/14/24 In this Buyer’s Desk Backstock episode, we’re running back our conversation with Justin Gill, CEO of fan-favorite Bachan’s Japanese BBQ Sauce. Hear more about their unique cold-filling process, the heartwarming story behind the brand, and why it’s important not to sacrifice ingredient cost for quality, especially when it comes to preserving cultural authenticity. Stay tuned for more of your favorite episodes throughout the end of the year, including great conversations with brand founders and innovators from Patagonia Provisions, Natural Factors and more! 

In this episode of the Buyer's Desk, SPINS expert Jim Olson discusses the latest trends in the beverage industry with Matt Hatch, Senior Director of Sales at St. James Iced Tea. They explore the rise of ready-to-drink beverages, particularly iced tea, and how St. James is positioning itself as a cleaner, more sustainable option in the market. Plus—tune in for an exclusive taste testing of the latest teas in the St. James product line!

This episode is brought to you by Edna’s Non-Alcoholic Cocktails. In this episode, we dive into INFRA’s latest private label initiative—The Good Collective—a bold new wellness brand created exclusively for our independent retailer community. Hear from INFRA President & CEO Pat Sheridan and Wellness Strategist Sarah Super about the why behind the brand, the importance of differentiation in a competitive market, and how this strategic focus on wellness products is designed to help INFRA Members thrive.  

This episode is brought to you by Unreal.  This week on the show, we welcome Tyler Hemming, Director Sales Strategy, and Linda Stielstra, Director of Business Management, from CADIA, INFRA’s close partner in the private label space. They chat with Chris about strategies for product development, sourcing, sustainability, and current challenges in the supply chain. They also emphasis the importance of feedback from retailers, while looking forward to the future of the private label market.  Next week, don’t miss a deep dive into INFRA’s newest private label initiative—The Good Collective—an exclusive wellness brand created by and for our independent retailer community!   

This episode is brought to you by DeSoi. In this episode, Chris chats with INFRA’s own Manager of Member Success, Kelly Miles. Hear from Kelly about the urgency of adopting private label strategies at a time where shoppers are looking for value in their shopping experience. They’ll also delve into the balance between private label and emerging brands, the spectrum of quality in private label offerings, and how INFRA Members can improve price perception by adopting their own private label strategies.  

This episode is brought to you by Mingle Mocktails. This month, we’re tackling a topic that’s taken the natural grocery retail landscape by storm—private label. From Whole Food’s 365 line to Albertson’s O Organics, there’s no denying that private label products drive real customer value. In this episode, Angela chats with SPINS Senior Retail Insights Manager Jim Olson to learn more about why independent retailers should capitalize on the trend. We’ll explore some of the most exciting opportunities in private label, unpack shopper preferences by exploring the data, and more.  

In this episode, Angela sits down with Brian and Kristie Hall, Co-Founders of True Grace, a family-owned supplement company. They delve into the company's mission-driven approach, focusing on True Grace's larger impact on human health, planet health, and the natural foods industry.  The Halls share their journey of launching during the COVID-19 pandemic, their commitment to sustainable packaging, and the unique challenges and benefits of being a mission-based company. They also discuss their innovative product formulations and the importance of consumer education in the wellness industry. A huge thank you to True Grace for being INFRA’s top 20-year sponsor and for supporting our independent retailer community. We couldn’t do this work without you! 

This week on The Buyers Desk, Chris chats with a strong leader and watchdog in the organic space, Max Goldberg of Organic Insider. They'll delve into the complexities of maintaining organic standards—from the new era of hydroponics to the increasing number of fraudulent “organic” imports. Tune in for an insightful discussion on protecting the future of organic food! Next week, we’re rounding out the month with a message from our partner and 20 years sponsor—True Grace. Hear from Founders Brian and Kristina Hall about how they measure impact as a mission-based company and the work they do to support and partner with independent retailers. 

Join Chris in this week’s episode as he delves into the world of organic integrity with Jeff Tkach, CEO of the Rodale Institute. Jeff shares his personal journey in the organic space—from overcoming childhood health challenges to becoming the leader of the Rodale Institute, a pioneer in regenerative organic agriculture since 1947. Learn more about the importance of consumer education, the role retailers play in advocating for organic integrity, and the work Rodale is doing to build more sustainable supply chains.  Next week, we’re hearing from Max Goldberg of Organic Insider—a leader and watchdog in the organic space. Don’t miss this discussion on maintaining organic standards, the intricacies of hydroponics, and more! 

This episode is brought to you by Solaray.In this episode of The Buyer’s Desk, Angela chats with Shawna Rodgers, Donor Relations Manager for the CCOF Foundation. Shawna shares her own personal journey with food as medicine, the evolution of the CCOF Foundation, and the critical role of organic farming in shaping a more ethical and sustainable food system. Learn more about the challenges new farmers face and the innovative programs CCOF has launched to support the next generation of organic food producers. Next week, we’re exploring regenerative organic certifications with Jeff Tkach, CEO of Rodale Institute. From personal health journeys to the impact of farming on community well-being, you won’t want to miss this conversation! 

This episode is brought to you by Rishi Tea.In this episode of The Buyer’s Desk, Chris, Angela, and Jim dive into the dynamic world of organic. Discover how consumer demand is driving innovation, the rise of organic options in kid-focused categories, and the role of private labels in expanding organic accessibility. Plus, learn more about how INFRA Retailers are leading the charge in the natural channel, with an impressive 11% growth in organic product sales year-over-year. Next week, we’re continuing our celebration of National Organic Month with our partners from CCOF. Hear from Donor Relations Manager Shawna Rodgers about the pivotal role CCOF plays in supporting organic farmers, in California and across the country. 

This episode is brought to you by Rishi Tea. In this episode of The Buyers Desk, we’re bringing you a fascinating re-run from our member-driven podcast – Common Roots! INFRA Board Member Drew Alexander shares his own leadership journey from dishwasher to store owner of Cornucopia Natural Foods in Sayville, NY. The conversation also explores the strategies he uses to support employee longevity and how Cornucopia upholds its commitment to rigorous product standards. Next week, we are excited to start our month-long dive into organic and organic integrity for National Organic Month! Join us as Jim chats about all things organic and what trends independent retailers should have on their radar. 

In this episode of "The Buyer's Desk," hosts Chris Sorensen and Angela Bozo dive into a refreshing take on leadership with David Bronner, the Cosmic Engagement Officer of Dr. Bronner's Magic Soaps. From capping executive salaries and ensuring ethical sourcing to launching initiatives like the Purpose Pledge, David leads with humility, collaboration, and a clear vision for a better world. His leadership sets new standards in zero waste, climate action, and ethical employment, all while keeping doing what’s right at the heart of every decision. 

This episode is brought to you by Mezcla. This week, we take our leadership focus to a new level as Chris talks to Jen Dary from Plucky, a leadership coaching firm, about the complexities of being a leader. Jen shares real-world insights on what it means to lead with intention, how to manage with empathy, and why connection, not control, is the secret of strong leadership. Whether you're a store manager, team lead, or just getting your leadership footing, this episode is packed with practical tools and inspiration. Next week we are chatting with David Bronner, of Dr. Bronner's, about leading with values, vision, and guts. Join us as we dive into how he has redefined how to be a CEO and the importance of ethical, transparent business. You won’t want to miss this look at a leadership style that’s anything but ordinary! 

This week, we’re kicking off our month-long focus on leadership with a thoughtful conversation featuring Michele Lamppa, INFRA’s Director of People and Culture. Together, we explore why leadership is more than a role; it is a force that shapes company culture, drives change, and connects people. Michele shares insights on the power of diverse leadership styles and how, when grounded in shared values, they can strengthen teams and create meaningful impact across the grocery industry. Next week, join us for a conversation with Jen Dary from Plucky as she unpacks what effective leadership training looks like in the grocery industry, and why it matters now more than ever. 

To wrap up our celebration month of independents month, we’re joined by Seth Goldman, Co-Founder of Just Ice Tea (previously Honest Tea), for a conversation about what it means to build a business rooted in justice, purpose, and integrity. From the fast-moving launch of Just Ice Tea to the challenges of growing a mission-driven brand, Seth shares what it takes to stay independent - and why that independence matters now more than ever. He also reflects on the vital role INFRA has played in their journey, the power of community support, and why innovation and values must always go hand in hand. Next week, we're kicking off a month-long spotlight on grocery leadership! First up, Angela sits down with INFRA’s Director of People and Culture, Michele Lamppa, for an inspiring conversation about leading with purpose in today’s ever-evolving grocery landscape. 

This episode is brought to you by Bachan's. This week, we sit down with Coleen Noel, INFRA’s newest board member and the owner of Diane’s Natural Market and Sunflower Health Foods in FL, to hear about her journey from corporate life into the heart of the natural foods industry! In this inspiring episode, Coleen shares what drew her to becoming a business owner and touches on the unique value that independents bring to customers and communities. Next week, to round out our “independent” theme, we’re joined by Seth Goldman, co-founder of Just Ice Tea, about launching fast, staying bold, and why independence isn’t just a strategy, it’s a mission. This one packed with purpose, passion, and plenty of takeaways you don’t want to miss!

This week, we’re spotlighting Grandy Organics — a brand that’s stayed fiercely independent since day one. Owner and Chief Granola Officer Aaron Anker joins us to share what it takes to stay true to your values in a competitive industry, and how Grandy’s commitment to authenticity, organics, and sustainability continues to drive their success. From solar-powered production to clean ingredients, this is a story of purpose in every bite. Next week, Angela sits down with Coleen Noel, newly elected INFRA Board Member and co-owner of Diane’s Natural Market. Tune in for a fresh perspective on independent retail from someone who’s living it every day. 

This episode is brought to you by Yogi Tea. This week, we’re continuing our celebration of independents by chatting with Michele Marchetti, Deputy Director of The Cornucopia Institute. As a non-profit consumer education and watchdog organization, The Cornucopia Institute helps consumers understand the value of shopping independent and organic. Join us for a deep dive into their Independent Organic Brand List – a tool that makes it easier for retailers to help their consumers make informed choices about the food they buy. Next week, Chris discusses what it means to be an independent brand with Aaron Anker, Owner of Grandy Organics. Don’t miss it!  

We’re kicking off July with a theme that’s close to our hearts: independents. Join Chris, Angela, and Jim as they explore what it means to be independent in today’s grocery landscape, from the relentless innovation of independent brands to the growing pressure of mergers and acquisitions on natural food retailers striving to maintain their product standards. Next week, we’ll be joined by the Cornucopia Institute to discuss their Independent Organic Brand List; a powerful resource designed to help shoppers understand why choosing independent and organic matters now more than ever. 

This episode is brought to you by Nixie. In this episode, Chris and Angela chat about all things merchandising with Mark Rodriguez, Director of Grocery at Frazier Farms Market in California. With over 20 years of grocery experience, learn how Mark turns his critical eye for merchandising into practical, in-store wins. Tune in as he breaks down his personal philosophy on merchandising, reveals tips for building a compelling local product set, and explains why data is key to measuring success and planning for growth.  Whether you're a seasoned buyer or new to the grocery floor, this episode is packed with insights you can bring back to your store. 

In this episode, Chris dives into effective merchandising techniques in a roundtable discussion with Promotions & Merchandising Advisory Specialists Rachel Keeler and Braden Flores. Learn how to up your merchandising game by simplifying your displays and using themes to enhance customer engagement.  If you’re interested in learning more from the experts, be sure to attend our session at the INFRA Annual Conference – Core Principles of Effective Merchandising! 

This episode is brought to you by Bear Maple.  In this episode, Angela chats with Nathan Aldridge, Education & Team Member Enrichment Manager at Gourmet Foods International (GFI), about the ins and outs of cheese merchandising. They discuss how to curate an exciting set that’s full of customer favorites and enticing offerings, how to train staff to enhance customer service, and more.  Next week, we'll have a roundtable discussion about merchandising with INFRA Promotions & Merchandising Advisory Specialists Rachel Keeler and Braden Flores.  

We’re kicking off June’s merchandising theme with a data-driven conversation with SPINS Senior Retail Insights Manager Jim Olson! Hear from Jim about the many valuable ways you can use SPINS to improve your merchandising. From analyzing sales lift to understanding incremental sales, get ready for a month of tactical merchandising insights.  Next week, we’re chatting with Nathan Aldridge, Education & Team Member Enrichment Manager at Gourmet Foods International about cheese merchandising!