The Dave Robison Podcast

Five months on the market with another agent, no offers, and the seller was starting to wonder if something was wrong with their home. When I walked through it, I didn't see a home that couldn't sell. I saw a home that wasn't being presented the right way. After about $1,000 in small targeted updates, we raised the price 4.6% and sold it in one week for full asking price. Watch my video to see what we did differently.

What would you do if your home had been sitting on the market for over five months with no sale? Imagine you've already moved out of state, and every month you're still covering the mortgage, utilities, and HOA on a home nobody is living in while your agent suggests another price drop. One seller found themselves in exactly this situation. They had done everything right. New carpet, fresh paint, and the home showed well. After five months with another agent, though, it still hadn't sold, and they were losing thousands of dollars every month from out of state, with no end in sight. When I took over, I told them that I wanted to raise the price. We bumped it up 3.6% from where it had been listed, even though they were considering another drop with their previous agent. They thought I was crazy, but we sold it in one week for full price. They stopped losing thousands of dollars every month, and we put tens of thousands more in their pocket than they would have gotten with the original listing. That is the Utah Dave way. After 26 years and over 3,400 homes sold across Utah, I've learned a few things that this story illustrates perfectly. 1. Pricing strategy matters more than price. The right positioning attracts the right buyers. A lower price doesn't always mean a faster sale. Sometimes the opposite is true, and this home is proof of that. 2. A good-looking home needs the right marketing. The carpet was new, the paint was fresh, and it showed well. What was missing was the right marketing, the right exposure, and an agent who knew how to position it to the right buyers. 3. Every month a home sits unsold costs you real money. This seller was covering the mortgage, utilities, and HOA fees for a home in another state that was sitting empty. Getting it sold in one week changed everything for them, both financially and emotionally. I've sold hundreds of homes that other agents couldn't sell. If your home has been sitting on the market, if a previous listing expired, or if you're thinking about selling and want to make sure it's done right the first time, I'd love to talk. Call me at 801-966-4000 or email me at [email protected]. You can also visit my blog at blog.utahdave.com. Let's talk about what the Utah Dave way can do for your home.

Are you preparing to sell a home during a divorce? Selling alone can already be an emotional decision. Divorce makes things even harder. Legal, financial, and emotional issues can all affect the outcome at the same time. Today, I’m sharing facts and tips on divorce home sales, including what affects profit, what can delay the sale, and why the right strategy matters. You’ll learn how pricing, mortgage liability, taxes, and shared decision-making can shape what both parties walk away with. Learn more in my video.

Are you torn between renovating your house or selling it as-is? If your home looks dated, don’t assume you need a full remodel; not all properties do. In many cases, small updates can do more for your home sale than major, expensive projects. In this video, I’ll teach you how to determine what updates matter and what to skip by looking at profit versus pressure, the value of small updates, and the risk of over-improving. You’ll understand when small changes pay off and when selling as-is is the smarter move. Before you spend on upgrades, check out my video.

Are you worried your home won’t sell in a competitive market? In markets like this, buyers move fast and eliminate homes even faster, and small issues can create doubt before they ever write an offer. Today, I’m breaking down how to sell your home in a competitive market by removing friction, handling the few fixes that matter most, and pricing with intent so your listing feels easy to say yes to. For example, simple updates like paint, flooring, and minor repairs can remove hesitation and help your home rise to the top without over-improving. Get the full strategy in my latest video.

Is your home truly ready to compete once it hits the market? Many sellers lose buyer interest not because of price, but because their home does not make the right first impression. Today, I will explain why home prep matters before you list and how preparation shapes buyer decisions from the start. For example, properly prepped homes attract more serious buyers and reduce hesitation that leads to weaker offers. Get the full breakdown in my latest video.

If your home needs updates before selling, I know what can help you make smarter (and cost-effective) choices. You don’t need to prepare a large amount of money upfront, or worry about what to fix and overspending on upgrades that won’t pay off. Today, I'll explain how the Pre-Sale Update Program helps sellers make smart updates without paying out of pocket. You’ll learn why choosing the right improvements matters more than how much you spend. If you’re interested in learning more, check out my video.

Are you ready to sell your home for cash, but unsure if you’re getting the best deal?Selling your home for cash doesn't mean you have to give up equity. Our program lets you sell for cash, and get one more check after we remodel it and sell it, keeping the profit in your pocket. Fortunately, there’s a program that’s designed especially for your goals. Today, I’ll explain how the ‘Sell Home, Keep Profit’ program ensures you get the convenience of a cash sale while keeping more of your home’s value. You’ll learn how to avoid the common pitfalls of traditional cash offers and walk away with a fairer deal.  If you want a fast home sale without sacrificing value, check this out.

Are you worried that your home sale could fall apart because a buyer still needs to sell theirs first? Contingent offers create stress for many sellers, especially when timelines start to slip and plans get delayed. Today, I’ll break down how our Guaranteed Sale program removes that uncertainty by backing the buyer’s home sale so your move stays secure. You’ll see why this protection gives sellers more control, prevents last-minute surprises, and creates a smoother path to closing. Get all the details in my latest video.

Are you wondering why some Salt Lake homes sell fast while others sit for weeks? Pricing plays a bigger role than most sellers realize, and even small missteps can cost you thousands. Today, I’m sharing the most common pricing traps sellers fall into and how a data-driven strategy can help you avoid them. You’ll learn why buyers walk away from overpriced homes, how emotional pricing hurts momentum, and what it takes to create real demand. Get the full breakdown in my latest video.