PODCAST · business
The DevGTM Craft
by Reo.Dev
Conversations with Developer GTM practitioners, where we pull back the curtain on their GTM playbooks and dig into insights that make Developer GTM unique. If you're a frontline Developer sales or marketing pro, this show was made for you :)
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How Unstructured.io Converts OSS Signals Into Real Pipeline
Inside Unstructured.io’s Developer GTM Engine with Orlando Nieves, Revenue Operations LeadIn this episode of the DevGTM Craft, we sit down with Orlando Nieves, Head of Revenue Operations at Unstructured.io. Orlando breaks down their entire GTM motion—from tracking developer intent signals to converting open source usage into high-ticket enterprise contracts.We unpack how Unstructured.io avoids the infamous “rat’s nest” of in-house data processing, the role of custom dashboards in outbound, and how AI helps them strike at exactly the right time in the developer journey.🔔 Don’t forget to like, subscribe, and hit the bell icon for more GTM deep dives from the developer world.CHAPTERS00:00 - Intro00:39 - What Unstructured.io does01:11 - ETL+The and the "rats' nest” problem03:30 - Orlando's background and transition to RevOps04:50 - Orlando's favourite part about RevOps - actionable intelligence05:45 - Inside Unstructured’s GTM tech stack07:38 - Tracking developer intent with Reo.dev09:35 - The art of timing: when to reach out13:31 - Industries and use-cases15:11 - Powering outbound motions with intent signals data20:49 - 70%+ Fortune 1000 use unstructured's open-source23:35 - ELI5: Using cookies for A/B Testing :)26:41 - Closing thoughts on Developer GTM🎙️ Subscribe to catch future episodes of DevGTM Craft and go deep into the smartest GTM strategies in developer GTM
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ABOUT THIS SHOW
Conversations with Developer GTM practitioners, where we pull back the curtain on their GTM playbooks and dig into insights that make Developer GTM unique. If you're a frontline Developer sales or marketing pro, this show was made for you :)
HOSTED BY
Reo.Dev
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Frequently Asked Questions
How many episodes does The DevGTM Craft have?
The DevGTM Craft currently has 1 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The DevGTM Craft about?
Conversations with Developer GTM practitioners, where we pull back the curtain on their GTM playbooks and dig into insights that make Developer GTM unique. If you're a frontline Developer sales or marketing pro, this show was made for you :)
How often does The DevGTM Craft release new episodes?
The DevGTM Craft has 1 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The DevGTM Craft?
You can listen to The DevGTM Craft on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The DevGTM Craft?
The DevGTM Craft is created and hosted by Reo.Dev.
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