The Digital Distillery Podcast Network

Hello and Welcome Back to The Digital Distillery Podcast. Today on the show I reunite with executive producer Nadia Koski and global TDD event manager Alex Jovanovic to reflect on an incredible year for the Digital Distillery. From live podcasting at the Cannes Lion Festival to the launch of the Women Edition events, we talk all about our highlights from the year so far and give a bit of a sneak preview for whats coming up after the summer break!This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Recorded on the Microsoft Beach in Cannes, this special episode of The Digital Distillery Podcast brings you into the heart of the Cannes Lions Festival of Creativity with two of Microsoft’s insightful voices. Host Nadia Koski sits down with Jonathan Stringfield, VP, Global Business Strategy, Analytics & Trust, and Jesus Serrano, Principal Product Manager, to explore how AI is moving beyond optimization and targeting to transform creativity, brand storytelling, and user experience.This episode captures the energy of Cannes while unpacking some of the most pressing conversations in media and advertising today. Jonathan shares his perspective on how gaming is shaping emotional brand engagement and what the advertising industry can learn from this immersive world. Jesus dives deep into GenAI innovation, revealing how brands and fans are beginning to co-create in real time, and how emerging tools are reshaping the future of audience interaction.Listeners will come away with a fresh understanding of how AI is evolving from a behind-the-scenes optimizer to a front-line creative partner. The conversation also highlights the ethical and strategic responsibilities marketers must embrace as intelligent systems become central to the advertising experience.Whether you’re a marketer, a creative, or an AI enthusiast, this episode is filled with forward-looking insights and firsthand reflections from two of Microsoft’s future-facing leaders. Tune in to hear how strategy meets imagination, live from the Croisette.LINKS:Connect on LinkedIn with Jesus SerranoConnect on LinkedIn with Jonathan StringfieldFollow Microsoft: Facebook, XThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

In this episode of Her Digital Story, host Amelia Parsons speaks with Emma Woodbridge, a Programmatic Analyst at GRV Media. They discuss Emma's inspiring journey through the digital publishing landscape, her experiences at MailOnline and Integral Ad Science, and her current role at GRV Media. The conversation touches on the importance of user experience, ethical advertising practices, and the challenges facing the digital publishing industry, including the impact of AI. Emma shares her insights on work-life balance, building relationships in the industry, and the significance of trying new things in both personal and professional life.Connect with Emma on LinkedInConnect with Amelia on LinkedInThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Welcome back to the Digital Distillery Podcast. By popular demand, The Digital Distillery: Women Edition was hosted for the second time in just two months. Held at 4 WALLS in Hamburg May 5th, the second edition explored two main themes between conversation-starting, interactive keynotes and panels: "Why Women Are the Future of Sports Fandom in Sports" and "Abandoning Stereotypes & Breaking Barriers in Brand Communications." Women Lead host, Nadia Koski, sat down with some of the inspirational speakers from the event to bring you the best takeaways from this exclusive content.Hear from:Evangelia Mitoli, Sales & New Business Manager - DACH, DOUGLAS Marketing SolutionsJudy Laumayer-Nerzak, Head of Media & AdTech Solutions - Germany, MicrosoftKim Dammon, Director Strategy & Brand Transformation, OdalineLara Weber, Head of Digital at FC St. Pauli Benjamin Becker, Managing Director, Sports, OMGSome of the key takeaways:Women are increasingly shaping sports fandom across football, F1, tennis, gymnastics, and rising women’s leagues.Female fans aren’t just watching, they’re driving engagement and redefining fan culture. Brands and media must adapt to the growing influence of women as athletes, advocates, and decision-makers.Traditional gendered marketing is becoming obsolete—products once seen as "male" or "female" are now for everyone.Authentic storytelling and inclusive design are crucial for modern brand relevance. Brands must rethink how they connect with diverse audiences in a more inclusive, stereotype-free world.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

In this episode of Her Digital Story: Publisher Truths, host Amelia Parsons speaks with Ashley Footit, Programmatic and Yield Specialist at The Independent, about the evolving landscape of digital publishing with a focus on sustainability. They discuss the importance of reducing carbon emissions in the programmatic advertising space, the challenges faced by publishers, and the innovative strategies being implemented to achieve sustainability goals. The conversation also touches on the role of AI in enhancing efficiency and creating new job opportunities within the industry.Connect with Ashleigh FootitConnect with Amelia ParsonsThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Welcome to the debut episode of Her Digital Story: Publisher Truths with host Amelia Parsons, Head of Supply UK at ShowHeroes, the podcast that unpacks the world of digital publishing through the voices of the women shaping it.In this episode, Amelia speaks with Becca Monahan, Commercial Director, and Lauren Kreisler, Director of Brand & Digital at Official Charts, the home of the UK's biggest music chart moments. Together, Becca and Lauren bring a rich mix of experience across film, music, publishing, and brand development, with previous roles at iconic companies like Bauer and News UK. Amelia discusses their career journeys, how they are helping evolve the Official Charts brand in a fast-changing digital landscape, and the trends they see shaping the future of publishing and media.In this episode, you will learn about:Navigating career pivots across industries — from film to digital musicBuilding a brand legacy in the modern, fast-paced media ecosystemThe unique challenges (and advantages) of working with an iconic media brandAudience engagement strategies in a streaming-first worldLessons in leadership, collaboration, and adaptabilityWhether you're a media professional, a digital strategist, or just curious about the evolving world of publishing, this conversation is packed with insight, inspiration, and real-world advice.Stay tuned for more inspiring conversations on Her Digital Story. Subscribe, rate, and review to support women’s voices in digital publishing.LINKS & RECSConnect with Amelia Parsons on LinkedInConnect with Lauren Kreisler on LinkedInConnect with Becca Monahan on LinkedInFollow Official Charts on:TikTokLinkedInInstagramX (Twitter)FacebookThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

SPANISH LANGUAGE EPISODEEN:In this second episode of ChatCTV: Conectando Realidades, Héctor Rodríguez, ShowHeroes Head of Supply CTV, and Víctor Soldevilla, ShowHeroes Head of Strategy, dive deep into the evolving landscape of Connected TV. They discuss the technical challenges around standardization and metadata, the opportunities for incremental reach beyond traditional TV, and the innovations that are pushing the boundaries of CTV advertising.En este segundo episodio de ChatCTV: Conectando Realidades, Héctor Rodríguez, Head of Supply CTV en ShowHeroes, y Víctor Soldevilla, Head of Strategy en ShowHeroes, analizan en profundidad la evolución del ecosistema de la televisión conectada (CTV). Hablan sobre los retos técnicos en torno a la estandarización y los metadatos, las oportunidades de incrementar la cobertura más allá de la televisión tradicional, y las innovaciones que están redefiniendo los límites de la publicidad en CTV.Desde los desafíos de medición hasta los avances creativos, desglosan la complejidad de escalar CTV a nivel global y explican por qué la colaboración en todo el ecosistema es fundamental para su futuro.En este episodio descubrirás:Por qué la estandarización de metadatos de contenido e identificadores de dispositivos es esencial para mejorar la eficiencia programática en CTV.Cómo la CTV ya está generando un alcance incremental real para las marcas — y por qué es clave para campañas que buscan expandirse más allá de la televisión lineal.Qué innovaciones en inteligencia artificial, creatividades contextuales y medición cross-screen están impulsando la próxima ola de publicidad en CTV.Sintoniza para conocer de primera mano las fuerzas técnicas, estratégicas y creativas que están moldeando el futuro de la CTV.Connect with:Marina Gómez on LinkedInHector Rodríguez on LinkedInVictor Soldevilla on LinkedInThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

In this episode, we’re taking you once again to the breathtaking Austrian Alps — straight to the picturesque slopes of Lech Zürs.But this trip wasn't just about skiing. Amidst the snow-capped peaks, we had the chance to sit down for exclusive conversations with some of the event’s top panelists. From brand suitability and AI to the art of nurturing loyal communities, we covered it all.You can learn more about the event and see our recap video on our website.Connect with our guests:Camilla Von Faber-Castell - Senior Marketing Manager CEE & NordicsJan-Philipp Heinrichs - Executive Director, Global Agency Partnerships, Integral Ad ScienceIsabelle von Medinger - COO, Medinger GmbHDaniel Lublinsky - CEO, Digital Relation Media GmbH Carolin Kunert - Innovation Management, HEADLearn more about the HORIZONT Snowmasters 2025 edition Obsession - Germany’s Top Event AgencyDiscover Lech Zürs, AustriaDiscover Hotel PlatinhoffThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Welcome to another TDD episode and the first Spanish-language episode, “ChatCTV: Conectando Realidades”.Bienvenidos al primer episodio en español para The Digital Distillery. En “ChatCTV: conectando realidades”, estaremos acompañados de Hector Rodríguez, ShowHeroes Head of Supply CTV, y Victor Soldevilla, Head of Strategy. Exploraremos el mundo de la television conectada en España, así como el momento actual que atraviesa. De la mano de nuestros expertos, trateremos temas como el contenxto, los actuales modelos de negocio y cómo los habitos de consumo de los usuarios están impactando en las planificaciones digitales. Connect with:Marina Gómez on LinkedInHector Rodríguez on LinkedInVictor Soldevilla on LinkedInThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

The Head of Advertising at Kleinanzeigen discusses the journey towards a more sustainable and efficient advertising industryWelcome back to another episode of Green About Media.On this episode of the show I got to sit down with Anna-Lena Mikoteit-Zerb from reselling platform Kleinanzeigen, and discuss how and why she made a professional switch further into sustainability, what other can do to do the same, and how can we have positivity in a world that suddenly seems interested in everything but sustainability.LinksAnna-Lena Mikoteit-Zerb on LinkedInBVDW Sustainability LabThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Join us for the first ever Women's Edition of The Digital Distillery, held in Hamburg in February 2025, and the first Digital Distillery event of the year. We had a record number of guests on this one, each discussing the topics and issues that were presented in the panels at the event.You can connect with the guest on LinkedIn below:Yasemin Efiloglu - Volt EuropaKatja Garff - makers & breakersNatalia Hilgers - EquativFranziska Brückner - VodafoneLena Schütze - DOUGLASPatrick Stoltze - Integral Ad ScienceJulia Wittich-Sauer - GoogleKathrin Franssen - OMDAnja Jeremias - pilot AgenturgruppeKatharina Jäger - BVDWThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Hello and welcome back to a new year full of Digital Distillery Events. Today on the show I got to sit down [Edit: Dragged in unawares] two colleagues of mine who are responsible for organising the international Digital Distillery events. One a seasoned and grizzled veteran of TDD event organisation, the other a fresh faced untested but mustard full newbie.We talk about some of the upcoming events for the year, and what it actually takes to get one of these things off the ground.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

In this conversation, Seb Royce, Climate Conscious Creative Director, shares his journey from a traditional advertising background to a focus on sustainability in marketing. He discusses the evolution of digital advertising, his awakening to the importance of sustainability, and the challenges of transitioning to a more purpose-driven mindset. Seb emphasises the need for businesses to adopt long-term thinking and the importance of making a business case for sustainability. He also introduces his new initiative, Planet Partners, aimed at bridging the gap between climate science and communication.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

TL:DR all of our content will move over to The Digital Distillery Podcast Network FeedThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

In this episode, Phil and Nadia reflect on a busy year filled with events, cultural experiences, and personal anecdotes. From the snow of the Austrian mountains, to the drizzle of London's streets and the baking heat of Madrid, Phil and Nadia relive some of the fondest moments from a year full of exciting events.Enjoy this end of year reflection and stay tuned for a host of new announcements when we return in the new year.Happy Holidays!- Phil & NadiaThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

In this special episode of The Digital Distillery Podcast, in partnership with HORIZONT and Obsession, host and Executive Producer Nadia Koski takes you back to the stunning 2024 HORIZONT Snowmasters event in Lech Zürs, Austria. This unforgettable three-day gathering brought together top minds in tech, tourism, media and marketing for a unique mix of skiing, snowboarding, and inspiring conversations.From cozy fireside chats exploring cutting-edge campaigns to candid “Slope Talks” in the snow, the event was a perfect blend of professional insights and alpine adventure. Looking ahead, HORIZONT Snowmasters 2025 promises to be even more exciting. We’ll be coming back to you live from Lech Zürs March 27–30, 2025, with a very special Digital Distillery event on March 28th.Tune in to relive the magic from this year’s event, get inspired, and prepare for another unforgettable experience. We’ll see you on the slopes!Listen to the Women Lead Podcast Live from HORIZONT Snowmasters episode with exclusive interviews with Verena Grundel, Sara Emmerich, and Maud Schock.Connect with:Isabelle von Medinger, Company owner and managing director of Medinger Consulting AgencyJennyfer Hümmer, Manager at ANY EVER, the Audio ExpertsKim-Laura Wieland, Manager Sponsorships & Cooperations at WIRmachenDRUCKLena Schlegel, Founder & CEO at Seadster Eva-Maria Schmidt, Editor-in-chief, HORIZONTChristine Fuchs, Publishing Director, HORIZONTJewgeni Patrouchev, Senior Tourism and MICE Representative Central and Eastern Europe at PROCOLOMBIAMatthias Girlich, CEO Gravity3Learn more about the HORIZONT Snowmasters 2025 editionObsession - Germany’s Top Event AgencyDiscover Lech Zürs, Austria Discover Hotel MontanaThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

On this episode of Green About Media, we sit down with Tim Collier, UK & Northern Europe Head at Scope3.We dive into discusses the evolving landscape of sustainability in digital advertising. Tim shares insights on the industry's growing awareness of environmental challenges, the importance of collaboration, and the role of generative AI in shaping sustainable practices. W ee talk about the need for industry standards and the significance of making sustainability a core part of marketing strategies. Tim also provides advice for individuals looking to engage in sustainability efforts within their organisations.Links:Connect with Tim on LinkedinScope3 SolutionsThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

In deze aflevering van ShowCast bespreekt host Frans Staal de opkomst van gaming in de digitale advertentie-industrie en de kansen die deze groeiende markt biedt voor adverteerders. Met gasten Harry Homeijer, Jurriaan van Teunenbroek, en Florian Toen duikt Frans in de wereld van in-game advertenties, waarbij het gesprek gaat over trends, technologie, en de impact op zowel gamers als merken.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

On this episode of Green About Media, Michael Hanbury-Williams shares his journey from a traditional advertising role to becoming the Managing Director of Greenbids, an AI company focused on sustainability in digital advertising. He discusses the importance of integrating environmental responsibility into the advertising industry, the role of AI in optimising media efficiency, and the successes Greenbids has achieved in reducing carbon emissions while enhancing campaign performance. Michael discusses the need for collaboration and connection among professionals in the sustainability space and offers advice for those looking to make a similar transition in their careers.Connect with Michael on LinkedInThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Welcome back for Part 2 of our fantastic recent Vienna event. Nadia Koski is back with the second wave of exclusive interviews from The Digital Distillery.On today's show we hear from:Milan Vidovic from GroupMMaresa Wolkenstein from COPEAndreas Grasel from AdformCarina Kaiser from SlopeLiftThat will wrap up our actual events for the year but we will have plenty more coming on this channel in the coming weeks. Stay Tuned!This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Hello and welcome back to another episode of The Digital Distillery Podcast.Today on the show, Executive Producer Nadia Koski takes listener to the Ottakringer Brewery in the heart of Vienna, bringing you the first 5 exclusive interviews from the event. Guests on todays episode include:Maximilian Schrems - Founder of NOYBStefan Huber - Chief Operating Officer, Content GardenChristian Kneil - Deputy Editor in Chief at Austrian Press AgencyBernhard Brückl - Head of Sales and Business Solutions at Laola 1Nicola Dietrich - COPEThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Hello and welcome back to The Digital Distillery Podcast. Host Phil McDowell is excited today to bring you a new episode from our first TDD event in London.Held in the stunning historical Hippodrome Casino, smack bang in the middle of the city, the event was a cracker, with heavy-hitting topics mixed with a lick of casino-themed fun.Throughout the day Phil got to hold exclusive interviews with key speakers from the stage including:Seb Royce - Chief Brand and Communications Officer at ReWire EarthHannah Marshall - Head of Performance Activation at KinessoRob Webster - Founder of TAU Marketing Solutions Claude Spasevski - SVP Data & Retail Media at EquativThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

In this episode of Green About Media, guest host Nadia Koski interviews Dr. Catherine Cunningham, founder of Natural Intelligence, as she discusses her journey in creating a sustainable production company.The discussion covers topics such as emphasizing the need to be in service to the community and nature and designing projects that are complementary and synergistic. Dr. Cunningham highlights the value of reconnecting with nature and understanding one's unique role and contribution to any project. She dives into her unique approach to working with clients, government bodies, and the UN, emphasizing the importance of shared missions and deadlines to create momentum and urgency while also building teams based on reciprocity and sustainability.Dr. Cunningham breaks down how she has developed CSR projects and the importance of sustainability in production. She emphasizes the need to visit sites and assess their viability, as well as the importance of sourcing locally and making sustainable choices in set design and props.One of the fundamental pillars in Dr. Cunningham's work is creating a positive and joyful work environment, where everyone feels valued and appreciated. She shares her ongoing projects, including an almanac of animal intelligence and working with elders on storytelling. The talk underscores the idea that human experience and connection with nature are irreplaceable in the creative process.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Hello everyone!We’re thrilled to kick off our September tour with stops in Vienna, Berlin, and—making its debut—London, baby!Tune into our exciting teaser to give you a sneak peek of what’s in store for The Digital Distillery London taking place on Wednesday, September 25th at the historic Hippodrome Casino in Leicester Square. There will be inspiring discussions, industry insights, and networking opportunities that could be yours to experience.This isn’t just another conference—it’s an exclusive, invite-only gathering designed for those who are serious about staying ahead in digital media. With only 100 spots available, attending this event means you’ll be part of an elite group of industry leaders, engaging in candid discussions and gaining insights you won’t find anywhere else.Don’t miss your chance to be part of this incredible event. Check out the teaser and learn more about what awaits you in London!Learn more about how you can attend the event.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

In this conversation, Phil interviews Ines Talavera, the Public Policy Manager at IAB Europe, about sustainability regulations in the European Union. They discuss the Corporate Sustainability Reporting Directive (CSRD), the Corporate Sustainability Due Diligence Directive (CSDDD), and the Green Claims Directive Proposal. Ines explains the importance of these regulations for companies and the challenges they face in reporting non-financial information. She also addresses the impact on digital companies and the need for transparency in green claims. Ines provides insights into the current political landscape and emphasises the opportunity for businesses to demonstrate their sustainability efforts.Links and Further Reading:IAB Europe CSRD GuideIAB Europe PodcastsThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Tim Pritchard, Head of Content and Responsible Media at MG OMD, shares his journey into sustainability and the importance of collaboration and education in driving change. He emphasises the need for individuals and organisations to take action and not to wait on regulation. Tim highlights the role of events and training programs, such as the Carbon Literacy Project and Adnet Zero Essentials, in promoting sustainability. He also discusses the positive impact of carbon calculation on media plans and the success of the Communicating Climate challenge. Tim encourages listeners to be inquisitive, ask questions, and seek out resources and allies in the sustainability space.Further ReadingTim PritchardGARM StandardsAdNet ZeroPurpose DisruptorsCambridge Sustainability LeadershipThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Welcome back to The Digital Distillery Podcast. On this episode I got to meet 5 of the key speakers from our recent Madrid event and talk all about 2 of the most important topics in digital marketing at the moment: Attention & Sustainability.I hope you enjoy and you can check out our guests:Benito MarínFrancesc Pumarola CampenyPedro Manzanares PerladoAndrea CaporlinguaLuca BrighentiLinks & Further Reading:The Garden of Earthly DelightsAttention Span of a GoldfishYour Eco PlanThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

In this joint episode with IAB Europe, we talk to Data Analyst and Sustainability Manager from IAB Dimitris Beis.We know just how much of digitals emissions are in the Scope3, but how much of that is tied to programmatic? And how can policy and behavioural changes effect how much energy digital media needs.Dimitris and go through and discuss his excellent article Connecting the Dots where he explains Cedara's new report on the total GHG footprint of adtech platforms across the ecosystem.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

In this episode of Green About Media I had the privilege of sitting down with one of the UK most successful business authors Kevin Duncan.He talked us through The Sustainable Business Book and gave advice on how you can make a start in your company to make real change. If you do nothing else today for sustainability then go and check out this free 30 question audit over on the website. It WILL leave you better prepared for making a real start in your organisation.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

In this episode of Green About Media, host Phil McDowell sits down with Laura Wade, Global Head of Sustainability Strategy at EssenceMediaCom. Laura shares her journey from being a media expert to becoming a sustainability advocate and strategist. Despite feeling like an imposter due to her non-traditional background, Laura leveraged her 20 years of media experience to drive significant sustainability initiatives.Laura recounts how she identified the need for sustainable practices within the media industry, convincing her CEO of its importance and undergoing an intensive course to develop a comprehensive sustainability business plan. One key initiative was the development of a sustainable programmatic framework in partnership with Scope3, which focused on reducing carbon emissions in programmatic buys and creating a marketplace for brands committed to sustainability. Laura emphasizes the need for the digital media industry to treat energy consumption as a precious commodity and to innovate towards more sustainable practices. Her story underscores the importance of persistence, finding allies within the organization, and approaching sustainability as an opportunity for innovation rather than a challenge.Further Reading:Laura Wade on LinkedIn'Playing Big' by Tara Morh Enhanced Rock WeatheringThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Welcome to The Digital Distillery Podcast, where in this episode, we transport you to the illustrious Delphi Showpalast Theatre, taking the Digital Distillery home again for only the second time to Germany, this time in Hamburg.As the curtains rise, our esteemed guests take center stage, each bringing their unique perspectives and insights to the forefront of the conversation. First up, we have Natalia Hilgers of Equativ, whose innovative solutions are shaping the landscape of responsible media consumption. Next, we welcome Anna-Lena Mikoteit-Zerb, a trailblazer in sustainable digital advertising, whose work with the Sustainable Digital Advertising Lab promises to revolutionise the way we approach marketing in the digital age. Through her lens, we uncover the intersection of technology, sustainability, and ethical advertising practices.And last but certainly not least, we are honored to be joined by Kerstin Niederauer-Kopf, the visionary CEO of AGF Videoforschung, whose expertise shines a spotlight on the challenges facing the increasingly fragmented media industry in Germany.Throughout the episode, the stage is alive with the energy of intellectual exchange and thought-provoking discourse. From the grandeur of the Delphi Showpalast Theatre to the depths of our discussions on AI and responsible media, this episode embodies a theatrical tone and vibe that captivates the senses and stimulates the mind.Join us  as we navigate the convergence of technology, ethics, and creativity in the digital age. For further engagement, questions, or ideas, reach out to us at [email protected] or visit our website's contact page. And for an exclusive behind-the-scenes glimpse of our time at the Delphi Showpalast Theatre, be sure to check out our recap video.Until next time, embrace the drama of innovation and let your imagination soar in the digital distillery of possibilities.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running.If you missed part 1 of the episode do go and check that out first!This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to the stage to talk all about Sustainability, AI, Employer Branding, Data Ethics’s and so much more.There was so much even that we couldn’t even fit it into 1 day and so hosted the event over two, both at the top and the bottom of the stunning Timmelsjoch Valley.Join me as we head to day 2 of the event with interviews from some of the days key speakers.You can check out our guests here:Sabine Hodgson - Speed U UpReinhard Lanner - St Elmo’s TourismJuergen Schmidt - Content GardenAnd if you want to see what the venues and the landscape actually looked like you can check out this great recap video the video team came up.Recap VideoAs always do get in touch with any questions or ideas at [email protected] or go to the contact page on the website. This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Something a little different today. We are in the middle of Travel Season for The Digital Distillery Podcast network, and as such I have put together a little recap episode from one of our recent events all about Sustainable Tourism in Austria. The episode was originally released in late 2023 for The Digital Distillery Podcast, and while not strictly digital sustainability focused, it does have a strong focus on traditional sustainability when it comes to the tourism industry. If you have never heard one of our Digital Distillery Podcasts before this is a great introduction to those events.We will be back with brand new content on Green About Media in a few weeks time.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running. This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to the stage to talk all about Sustainability, AI, Employer Branding, Data Ethics’s and so much more. There was so much even that we couldn’t even fit it into 1 day and so hosted the event over two, both at the top and the bottom of the stunning Timmelsjoch Valley. Join me as we head to day 1 of the event with interviews from some of the days key speakers and day 2 will be hot on its heels with a seperate ep coming shortly. You can check out our guests here:Benedikt Streb - Brand MattersMarkus Bischof - P8Julien Chabert - BROIDRAnd if you want to see what the venues and the landscape actually looked like you can check out this great recap video the video team came up. Recap VideoAs always do get in touch with any questions or ideas at [email protected] or go to the contact page on the website. This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Today on Green About Media we have the privilege of 'listening in' on a recent podcast episode from  IAB Europe, Policy Matters with host Inez Talavera De La EsperanzaThe interview with Eric Shih from Carbon Intelligence Platform Cedara, covers; The growing importance of Sustainability in Digital Advertising, The EU environmental policies shaping business, and the challenges and opportunities that are beginning to arise from these new regulations.I highly recommend that you go an check out the other IAB Europe's podcasts over on their network and a huge thank you again to IAB Europe for letting use parts of your interview in this episode.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

SummaryToday on Green About Media we hear from Fiona Salmon, the Sustainability Lead at Captify, as she discusses the importance of sustainability in the digital space. She shares her background and career path, highlighting her transition from print to digital media sales. Fi emphasises the need for awareness about the environmental impact of digital campaigns and the importance of measurement and auditing. She also discusses the challenges and mistakes in data collection and the significance of year-on-year data comparison. Fi shares insights on reducing carbon emissions in campaigns and the role of a green task force in driving sustainability initiatives. She concludes with advice for individuals and companies looking to get started on sustainability.TakeawaysAwareness of the environmental impact of digital campaigns is crucial in the digital space.Measurement and auditing are essential for understanding and reducing carbon emissions.Year-on-year data comparison is important for tracking progress and setting sustainability goals.Reducing carbon emissions in campaigns can lead to improved performance and increased profitability.Setting up a green task force can help drive sustainability initiatives within a company.Links & Recs:The Sustainable Business BookFiona SalmonThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

In this episode of Green About Media Stephanie Scheller discusses the launch and operations a sustainability consultancy within Omnicom Group. She shares her background and journey, as well as the process of pitching and funding  her idea to make it a reality.Stephanie explains the day-to-day activities of the unit, including consulting advertisers on eco-efficient media planning and helping media vendors become more sustainable. She emphasises the importance of measurement and offers advice for individuals looking to start sustainability initiatives in their organisations.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Welcome back to a brand new season of The Green About Media Podcast, where we delve into the intersection of digital innovation and environmental impact.Heading into Season Two, we're excited to bring you insights from professionals driving sustainability within their organisations. Join host Phil McDowell in this introduction episode as he introduces the fresh concept for this season, provides updates on upcoming sustainability-focused legislation, and explores a company that's revolutionising traditional capitalist thinking to tackle environmental challenges head-on.Listen in to discover how we're navigating the complex landscape of environmental sustainability in the digital age.Links:The World CountsNew LegislationPatagonia New DirectionArticle - Profits in a world of climate changeBetter MediaThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

A special holiday season poem for ShowHeroes and the Digital Distillery teamWe will be back for another season of the show next year when the event season gets up and running then. Until then, enjoy you holidays time off and the company of your loved ones.Thanks for coming on this journey with us for another year.Your Truly,PhilThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

In deze gloednieuwe aflevering van The ShowCast duiken we in de fascinerende wereld van AI en zijn rol in de digitale mediawereld. Het dynamische duo van GroupM, Data Scientist Fabian van den Berg en Copywriter Wouter Taheij delen hun inzichten en ervaringen met onze eigen host Angela Haisma omtrent kunstmatige intelligentie en bespreken hoe de toekomst er mogelijk uit zal kunnen zien.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Welcome back for Part 2 of this special episode on Decarbonising Digital Media.In this episode we pick up where we left off and look closer at carbon measurement standardisation, supply chain transparency, and 5 steps to net zero.Guest co-produced with Nadja Wolff.Further Reading:EU Carbon Policy and TargetsAd Net ZeroGARM Sustainability Action GuideCedaraEric Shih - COO at CedaraThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Welcome back to Green About Media.It has been a little while since you have heard from us and we are still hard at work on Season 2 of the show which will launch in the coming months.In the meantime, however, we were lucky enough to be involved in Decarbonizing Digital Media, a webinar hosted by ShowHeroes and Cedara. So we thought we would turn this webinar into a 2-part mini series which stands as a great refresher for the first season of the show, covering and updating the key topics that we covered there.This first part covers how carbon measurement works in 2023 as well as looking at that tricky scope3 supply chain of a digital media company.This episode was guest co-produced with Nadja Wolff.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

The Digital Distillery took to the hills this month and found itself in the beautiful mountain city of Innsbruck Austria.In this episode we talk about Sustainable Tourism, Content Overload, Modern Influencers and Cookies as we hear from head of marketing for Tyrol Advertising Patricio Hetfleish, Sustainability expert Katrin Erben, sonicboom CEO Maxamillian Schwinghammer, Maven Founder Alina Heiner, and St. Elmo's Tourism Media Planning Director Andreea Dumitru.You can listen to the full interviews with the women of the day on the latest episode of Nadia Koski's Women Lead.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

DMEXCO 2023 is a wrap and by all accounts it was a huge success.The Show Heroes booth was constantly packed to gills helped by the attraction of our partners Cedara's carbon emissions calculator where people could come and measure the emissions of their campaigns ON THE SPOT!The wine tasting from 'The Wine Guys' may have helped too.Check out our audio recap of the event and some of the topical highlights in this special DMEXCO episode of The Digital Distillery Podcast.Further Reading:State of CTVthe anatomy of hype and how to connect with gen twitchFashion goes digitalThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

The podcast network is just about 1 year old and to celebrate, Executive Producer Nadia Koski and myself sat down for a casual catchup and reflection session as we both prepare for some time off before heading back into the thick of things in September.This episode will feature absolutely no hard hitting digital marketing learnings, but instead you will learn a bit about the team behind it, and the story of how it came to be. The podcast will be back late September live in Cologne from DMEXCO, followed by Digital Distillery events in Innsbruck, Berlin, Milan and London.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

In deze aflevering duiken we in de boeiende wereld van gegevensprivacy en marketing, met twee gewaardeerde gasten: Saskia Baneke, Directeur bij VIA, en Reynder Bruyns, Senior Marketingstrateeg bij dentsu Benelux.Met de naderende veranderingen in digitale reclame en het afscheid nemen van third-party cookies, staan bedrijven voor nieuwe uitdagingen en mogelijkheden. Saskia en Reynder delen met onze eigen Tim Samsom hun waardevolle inzichten over hoe merken zich kunnen aanpassen aan deze evoluerende omgeving, waarbij ze een balans vinden tussen het bereiken van hun doelgroep en het respecteren van hun privacy.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Welcome to today's episode of The Digital Distillery Podcast where we are joined by CEO & Founder of Attention Measurement company Adelaide, Marc Guldimann where he gives us some valuable insight:Different metrics measure different things, and no single metric can tell you the whole story. For example, click-through rate (CTR) is a good metric for measuring the visibility of your ads, but it doesn't tell you anything about how engaged people are.He also talks about how optimising for any one metric can get you some pretty strange and non-useful results. The best way to avoid this is to use a variety of metrics and to understand the goals of each metric. This will help you make informed decisions about how to optimise your campaigns for the best results.Here are some additional tips Marc discusses for using metrics to measure the effectiveness of digital marketing campaigns:Set clear goals for your campaigns. This will help you determine which metrics are most important to track.Use a variety of metrics to get a complete picture of your campaigns' performance.Understand the goals of each metric so that you can optimise your campaigns accordingly.Track your metrics over time so that you can see how your campaigns are performing.Make adjustments to your campaigns based on your findings.Links and Further Reading: Green About Media interview with Harvin Gupta from Scope 3Carl's Junior Ad ScandalsThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Welcome to the latest episode of The Digital Distillery Podcast, where we dive deep into the  surprisingly not at all dull world of  advertising standards. In this episode, we unravel the origins of advertising standards, exploring their crucial role in shaping the digital media and advertising landscape. We go over the IAB's new ad portfolio and have a look at how the standards look todayBut what happens when companies neglect to adhere to these standards?  Who suffers?And what about when it is the industry's biggest name that's accused of shirking their own standards?Listen to find out!References & Further Reading:The Digital Distillery Ep on Ad FraudIAB - New portfolio guidelinesBlog - IAB Tech Lab's controversial definition of instream vs outstreamHistory of Advertising StandardsAdalytics Report Blog - Why are IAB standards importantBlog - Instream vs Outstream AdsGoogles ResponseThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

The Digital Distillery Tour continues with this recap of the latest Digital Distilliery event as we transport you to the vibrant city of Madrid, Spain. In collaboration with the German/Spanish Chamber of Commerce, The Digital Distillery hosted this event that brought together the unique strengths of the Spanish and German digital media and advertising markets. The goal? To bolster Europe's position as a serious player in the ever-evolving landscape of digital media and advertising.Under the sunny Madrid sky, we were privileged to hear from a diverse lineup of esteemed keynote speakers hailing from Spain and Germany as they shared valuable insights on a range of thought-provoking topics including the intersection of artificial intelligence (AI) and digital media, exploring more ways in which AI is reshaping the industry and paving the way for innovative advancements.Another crucial theme that emerged was the responsibility of media companies in reducing carbon emissions. The speakers shed light on the significant role that media organisations  can play in curbing environmental impact and offered insights into sustainable practices and initiatives.Additionally, we delved into the power of new attention measurement tools, examining how these tools can drive more effective ad campaigns. By minimizing wasted impressions, these campaigns not only enhance advertising efficacy but also contribute to reducing the carbon footprint associated with digital advertising.Join us as we reflect on another colourful event done and dusted on The Digital Distillery Podcast.Featured SpeakersAI:- Benjamin Bunte, Managing Director of Pilot Ignite- José Antonio Martínez Aguilar, CEO Making ScienceResponsible Media:- Reyes Justribó Ferrer, Managing Director IAB Spain- Lisa Vieweg, BVDW Lab Sustainable Digital Advertising & Strategic Partner Lead, Google.Attention:- Gerardo Mariñas, CEO SERVICEPLAN- Jon Artolozaga, Director Intelligence Data & Analytics / GroupMThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner 

Welcome to another exciting episode of The Digital Distillery Podcast. In this event recap episode, we transport you to the captivating city of Paris, where we brought The Digital Distillery to the enchanting and historical venue, Le Shack.First and foremost, we delve into the unique atmosphere and vibrancy of Paris, discussing the indescribable feeling of being immersed in the city's charm and culture. From the picturesque streets to the mouthwatering cuisine, we capture the essence of this remarkable location and how it added a touch of magic to 'The Digital Distillery' event.In this episode, we check out topics discussed at the event from regenerative media,  the dynamic world of connected TV (CTV) in the French market, and transformative role of artificial intelligence (AI) in media and marketing. We also experienced first-hand the fascinating field of attention measurement through new eye-tracking hardware from Tobii.A big thanks to our sponsors, Double Verify, Equative and Audion whose support made The Digital Distillery in Paris possible. Join us as we embark on a virtual journey to Paris and immerse ourselves in the electrifying world of digital media and marketing. Tune in to this captivating episode filled with inspiration, valuable insights, and the unique allure of the City of Light.Oh, and if you want to hear more from the live due Matild who performed at the event, you can check out their music hereThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner