The elev8.io Podcast

In today’s #BehavioralHealth landscape, patient acquisition costs continue to rise—often reaching $3,000 to $10,000 per admission, yet many treatment centers still lack clear visibility into what’s actually driving their admissions.The result? Decisions are made on assumptions, not data.In this episode of The elev8.io Podcast, Gary Garth sits down with Bryan McKinstry, Lead of Strategic Partnerships at CTM, to unpack the foundational systems required to bring clarity to marketing performance and admissions outcomes.Drawing from hands-on experience working with behavioral health organizations of all sizes, Bryan breaks down why traditional metrics like call volume and duration fall short, and how facilities can shift toward true attribution by connecting marketing, admissions, and operations into one unified system.Together, they explore the critical role of call tracking, the importance of speed-to-contact, and why the first interaction with a prospective patient is often the highest-leverage moment in the entire journey.This conversation is designed for behavioral health executives, marketing leaders, and admissions teams who want to move beyond vanity metrics and build a data-driven engine for sustainable census growth.Key Topics / Timestamps00:00 – Why most facilities lack visibility into what drives admissions03:30 – The biggest blind spots in marketing attribution05:00 – Why call duration is a misleading metric08:00 – The disconnect between marketing and admissions teams12:30 – What separates advanced call tracking systems from basic tools16:00 – Speed-to-contact and capturing high-intent patient moments20:00 – Why attribution should be treated as an operational system23:00 – Common mistakes when implementing call tracking27:30 – Multi-location vs single-location attribution challenges30:00 – AI in admissions: enhancement vs replacementFollow elev8.io on Social Media● LinkedIn: https://www.linkedin.com/company/elev8io/● Instagram: https://www.instagram.com/elev8.io/● YouTube: https://www.youtube.com/@elev8_ioGuest Details● Bryan McKinstry: https://www.linkedin.com/in/bryan-mckinstry-32377453/● Company: CallTrackingMetrics - CTM● Website: http://calltrackingmetrics.com/● Email: [email protected] & Links● Learn more about ⁠elev8.io⁠● Explore our Patient Acquisition ROI & Census Growth Calculator exclusively ● designed for Behavioral Health Organizations -> ⁠https://growthcalculator.elev8.io⁠ Have a topic in mind? Suggest it and check out our other podcast episodes -> https://elev8.io/podcast/⁠⁠

Getting someone into treatment is only the first step.What happens after they leave… is where recovery is actually decided.In this episode of The elev8.io Podcast, Gary Garth sits down with Frank Galimidi, CEO of Sunview Wellness, to break down one of the biggest gaps in behavioral health today: the difference between getting sober and actually staying sober.With relapse rates still high within the first 90 days, this conversation challenges how the industry approaches treatment, extended care, and long-term recovery outcomes.Frank shares real-world insights from nearly two decades in addiction treatment, covering:Why extended care (PHP, IOP, outpatient) is critical for long-term successHow current business models and reimbursement structures influence care decisionsThe role of readmissions, referrals, and reputation in behavioral healthWhy outcomes—not just admissions—will define the future of the industryIf you’re a treatment center owner, operator, or leader in behavioral health, this episode will challenge how you think about recovery, growth, and patient outcomes.⏱️  Key Topics / Timestamps[00:00] – Why recovery doesn’t end after treatment The gap between getting sober and staying sober.[03:00] – How behavioral health has changed in the last 5–7 years Access to care, payer scrutiny, and the shift toward scalable models.[05:00] – Why extended care is where real recovery happens From detox to real-world reintegration.[08:00] – The business model behind treatment centers Why detox and residential dominate the market.[10:00] – The uncomfortable truth about readmissions How relapse is often built into the system.[16:00] – Trust, trauma, and why time in treatment matters Why real clinical work can’t happen in 30 days.[18:00] – Insurance, reimbursement, and industry scrutiny How past practices shaped today’s payer landscape.[26:00] – Why PHP/IOP struggle as a business model Marketing challenges and lower reimbursement realities.[30:00] – Outcomes vs admissions: what actually drives growth Reputation, referrals, and long-term success.[36:00] – Alumni programs: support vs revenue strategy Where many facilities get it wrong.[40:00] – Advice for treatment center owners & investors What it really takes to succeed in behavioral health today🔗  Follow elev8.io on Social MediaLinkedIn: ⁠https://www.linkedin.com/company/elev8io/⁠Instagram: ⁠https://www.instagram.com/elev8.io/⁠YouTube: ⁠https://www.youtube.com/@elev8_io⁠👤  Guest DetailsFrank GalimidiCEO, Sunview WellnessLinkedIn: https://www.linkedin.com/in/frank-galimidi-casac-cap-cradc-ncacii-icadc-sap-8669054/Website: https://sunviewwellness.com/📊 Resources & LinksLearn more about elev8.io: https://elev8.ioPatient Acquisition ROI & Census Growth Calculator: 👉 https://growthcalculator.elev8.io💡 Have a topic in mind?Suggest it and explore more episodes: 👉 https://elev8.io/podcast/

Automation, attribution, and artificial intelligence are quickly transforming how behavioral health organizations approach marketing, admissions, and patient acquisition.In this episode of The elev8.io Podcast, Gary Garth joins a panel discussion recorded live at the Recovery.com Marketing Summit alongside Steve Donai (Growth Sherpa) and Keegan Warrington (RxMedia).Together, they explore how treatment centers can leverage technology to create scalable growth systems. The conversation highlights the importance of implementing the right technology foundations—such as CRM systems, call tracking, and attribution dashboards—before investing in advanced automation or AI tools.The panel also discusses how automation can improve admissions workflows, why data attribution is critical for optimizing marketing spend, and where artificial intelligence is already creating value in behavioral health marketing.For treatment center leaders looking to modernize their growth strategy, this episode provides a practical roadmap for using automation, attribution, and AI to drive sustainable census growth.🚀 Key Topics / Timestamps03:00 – The Foundational Tech Stack Every Treatment Center Needs07:00 – Attribution, Dashboards & Marketing KPIs12:00 – Using Data to Improve Marketing Decisions18:00 – Aligning Leadership, Marketing & Admissions Around Data22:00 – Automation Strategies for Admissions Follow-Up30:00 – Using Reviews & Reputation to Improve Conversion35:00 – The Role of AI in Behavioral Health Marketing38:00 – Why AI Should Support—not Replace—Human Admissions Team👇  Follow elev8.io on Social MediaLinkedIn: ⁠https://www.linkedin.com/company/elev8io/⁠Instagram: ⁠https://www.instagram.com/elev8.io/⁠YouTube: ⁠https://www.youtube.com/@elev8_io⁠🚀 Guest DetailsKeegan WarringtonFounder – RxMediahttps://www.linkedin.com/in/keeganwarrington/Steve DonaiFounder / CEO – Growth Sherpahttps://www.linkedin.com/in/steve-donai-ms/👇 Resources & LinksLearn more about elev8.iohttps://elev8.io/solutions-overview/Explore the Patient Acquisition ROI & Census Growth Calculatorhttps://growthcalculator.elev8.ioExplore other podcast episodeshttps://elev8.io/podcastHave a topic in mind? Suggest it and check out our other podcast episodes -> https://elev8.io/podcast/⁠⁠

Most treatment centers are creating content in the wrong order — and it’s costing them admissions.In this episode of The elev8.io Podcast, Gary Garth sits down with Clint Mally, VP of Content at Recovery.com, to unpack Reverse Content Marketing — a 4-step framework that starts at the bottom of the funnel with admissions alignment, conversion tracking, and trust-building… and only then expands toward visibility and scale.Clint explains why your call flow, VOB form, thank-you page, and location pages are far more important than random blog posts or social media content — and how small conversion improvements can dramatically lower your Cost-Per-Admit.If you’re a Behavioral Health executive looking to stabilize census, improve lead quality, and grow predictably, this episode gives you practical steps you can implement immediately.🚀 Key Topics / Timestamps02:23 – Why Most Content Strategies Fail: The problem with starting at the top of the funnel.05:30 – Admissions First: The 3-Point Lead Scoring Framework: Payment eligibility, clinical fit, and demographic fit.12:00 – Fixing Your VOB & Thank You Page: Why simplicity, speed, and expectation-setting increase conversions.18:30 – The Trust Equation: Empathy + Authority: How to build credibility on your location pages.25:00 – Pathos, Ethos & Logos in Behavioral Health Marketing: Emotional proof, credentials, and data-driven persuasion.32:00 – The 7-Question Alumni Testimonial Framework: How to create powerful, authentic recovery stories.41:00 – When to Ask for Reviews vs. Testimonial Videos: Discharge vs. 1-year recovery strategy.48:00 – The 16-Point Location Page Checklist: What every high-converting page must include.55:00 – Market Expansion Strategy: How to evaluate demographic fit + search demand before opening a new facility.👇 Make sure to subscribe:LinkedIn: ⁠https://www.linkedin.com/company/elev8io/⁠Instagram: ⁠https://www.instagram.com/elev8.io/⁠YouTube: ⁠https://www.youtube.com/@elev8_io🎧 Podcast Platforms:Spotify:⁠https://open.spotify.com/show/07DofmdcmrCimcnyOzS1nJ?si=368b453bcb044540Apple Podcast: ⁠https://podcasts.apple.com/us/podcast/the-elev8-io-podcast/id1831101794YouTube Podcast: ⁠https://youtube.com/playlist?list=PL0vCBysUd2YD2tolPrXVbWH3Cm17Llc4K&si=gT_LH00MnLCOGMkK🚀 Guest DetailsClint Mally - VP of Content, Recovery.comEmail: [email protected]: https://www.linkedin.com/in/clintmally/Website: https://recovery.com🎁 Exclusive Offer for Listeners:Clint is offering FREE professional alumni testimonial filming and editing for podcast listeners (even if you are not currently advertising with Recovery.com). Simply email him and mention this episode.🚀 Explore our Patient Acquisition ROI & Census Growth Calculator exclusively designed for Behavioral Health Organizations: ⁠https://growthcalculator.elev8.io⁠Have a topic in mind? Suggest it and check out our other podcast episodes https://elev8.io/podcast/⁠⁠

In today’s #BehavioralHealth landscape, many treatment centers respond to census pressure by increasing marketing spend—without addressing the leadership and operational foundations that actually drive outcomes, retention, and sustainable growth.In this episode of The elev8.io Podcast, Gary Garth sits down with Kenneth Vick, Executive Director at Avalon Wellness & Recovery and author of Recovery Leadership: Building Teams for Better Outcomes, to unpack a hard truth: leadership is often the real constraint to growth.Drawing from nearly two decades of frontline and executive experience, Ken explains how leadership quality directly impacts patient outcomes, staff burnout, length of stay, referrals, and ultimately census stability. Together, they explore why strong teams outperform strong tactics, how culture becomes a clinical variable, and what CEOs must own if they want to scale without breaking their organization—or their people.This conversation is designed for behavioral health CEOs, Executive Directors, founders, and growth leaders who want to align outcomes, culture, and business performance in an increasingly high-cost admissions environment.Key Topics / Timestamps00:35 - Ken’s journey into recovery leadership and why he wrote Recovery Leadership03:31 – Why leadership failures quietly undermine outcomes and census08:46 – Burnout, staff turnover, and the hidden cost of poor leadership14:21 – Trauma-informed leadership: treating teams with the same care as clients20:11 – Leadership, length of stay, and patient engagement27:31 – Why marketing and operations must be aligned34:16 – Scaling teams without breaking culture41:01 – Advice for founders growing from 20 to 60+ beds47:31 – How outcomes drive referrals, reputation, and sustainable censusFollow elev8.io on Social MediaLinkedIn: ⁠https://www.linkedin.com/company/elev8io/⁠Instagram: ⁠https://www.instagram.com/elev8.io/⁠YouTube: ⁠https://www.youtube.com/@elev8_io⁠Guest DetailsKenneth Vick: https://www.linkedin.com/in/kenneth-vick-04624a9a/Learn more about Avalon Wellness & RecoveryBook: Recovery Leadership (Available on Amazon)Resources & LinksLearn more about ⁠elev8.io⁠Explore our Patient Acquisition ROI & Census Growth Calculator exclusively designed for Behavioral Health Organizations -> ⁠https://growthcalculator.elev8.io⁠ Have a topic in mind? Suggest it and check out our other podcast episodes -> https://elev8.io/podcast/⁠⁠

In behavioral health, many leaders try to solve census challenges by pushing harder on marketing. But as this episode makes clear, the real bottleneck is often upstream: leadership, hiring discipline, and culture.In this episode of The elev8.io Podcast, host Gary Garth sits down with Dr. Ken Huey, CEO of The Hope Group and host of The Voice of Hope Podcast, to break down why culture isn’t a “soft” concept—it’s the operating system that determines execution, retention, and scalable growth. Ken shares the frameworks he’s used to build and scale mission-driven behavioral health programs, including how to identify “missionaries vs. mercenaries,” why past behavior is the best predictor of future performance, and how to measure culture using an employee Net Promoter Score. If you’re a CEO, founder, or executive leader looking to stabilize census, build a durable team, and scale without breaking your standards—this conversation is for you.Key Topics / Timestamps00:00 – Why culture in a Behavioral Health orfanization is infrastructure02:00 – Ken’s journey + why he joined The Hope Group04:30 – “Missionaries vs. mercenaries” and why it matters in Behavioral Health06:30 – How to spot mercenaries (and why interviews aren’t enough)08:00 – Topgrading + reference checks as a hiring system10:30 – The best culture metric: Employee Net Promoter Score13:00 – Balancing hiring urgency with protecting culture16:00 – “Who first, then what” + solving constraints with the right “who”19:00 – Aligning departments around mission, values, and a BHAG22:00 – Where to find Ken + The Voice of Hope PodcastFollow elev8.io on Social MediaLinkedIn: ⁠https://www.linkedin.com/company/elev8io/⁠Instagram: ⁠https://www.instagram.com/elev8.io/⁠YouTube: ⁠https://www.youtube.com/@elev8_io⁠Guest Social MediaDr. Ken Huey (LinkedIn): https://www.linkedin.com/in/ken-huey-72309031/Learn more about The Hope Group: https://hopegrouphealth.com/The Voice of Hope Podcast with Dr. Ken HueyResources & LinksVisit ⁠elev8.io⁠Explore the ROI Calculator: ⁠https://growthcalculator.elev8.io⁠Have a topic in mind? Suggest it and check out our other podcast episodes here: ⁠⁠ https://elev8.io/podcast/⁠⁠

What happens after discharge may be the most overlooked growth and outcomes lever in #BehavioralHealth.In this episode of The elev8.io Podcast, host Gary Garth, CEO of elev8.io, sits down with Gina Thorne, Executive Director at TPAS, to explore how alumni engagement reduces relapse rates while creating a sustainable, ethical pathway to census growth.Gina shares why the post-discharge phase is one of the most vulnerable moments in recovery, and how intentional alumni programs provide connection, accountability, and belonging when patients need it most. Beyond clinical outcomes, she explains how alumni communities become a powerful referral ecosystem, lowering cost-per-admission and strengthening trust in an increasingly competitive market.This conversation is essential for behavioral health executives, treatment center owners, and industry leaders looking to stabilize census, improve outcomes, and align mission with business performance.If you’re relying solely on paid marketing while overlooking what happens after treatment ends, this episode will change how you think about growth.Key Topics / Timestamps00:00 - Why recovery truly begins after discharge04:06 - Common misconceptions about alumni programs05:05 - How connection and community reduce relapse07:15 - Alumni engagement as a census growth strategy08:35 - Ethical referrals vs traditional paid marketing11:35 - Building an alumni program from the ground up14:02 - Measuring success: outcomes and operations18:25 - The future of alumni engagement in behavioral healthFollow elev8.io on Social MediaLinkedIn: https://www.linkedin.com/company/elev8io/Instagram: https://www.instagram.com/elev8.io/YouTube: https://www.youtube.com/@elev8_ioGuest Social MediaGina Thorne: https://www.linkedin.com/in/ginathorneconsulting/Learn more about TPAS: https://www.tpas.org/Resources & LinksVisit elev8.ioExplore the ROI Calculator: https://growthcalculator.elev8.ioHave a topic in mind? Suggest it and check out our other podcast episodes here: ⁠ https://elev8.io/podcast/⁠

If you don’t know your true Cost-Per-VOB, Cost-Per-Admit, or ROI by channel, you’re making high-stakes decisions in the dark. In this episode of The elev8.io Podcast, Founder & CEO Gary Garth breaks down the Behavioral Health Growth ROI Calculator, a free tool designed specifically for #BehavioralHealthFacilities and addiction treatment providers.   Gary walks through how treatment centers can plug in real data (program type, level of care, census, leads, and admissions funnel metrics) to turn messy reports into a clear picture of patient acquisition ROI. You’ll learn how to benchmark your results against industry standards, identify which marketing channels (SEO, Google Ads, directories, BD) are actually performing, and see exactly how much revenue is being left on the table each month. He also explains the three core growth drivers behind every successful behavioral health marketing strategy: lead generation, lead qualification, and admissions performance, and how small improvements in each can translate into significant, measurable revenue growth without doubling your ad spend.Stay tuned until the end to hear how to save your calculations, compare month-over-month results, and use the calculator to hold agencies and internal teams accountable with real numbers—not guesses. 🚀 Key Topics / Timestamps00:00 – Why behavioral health centers need ROI clarity01:45 – Introducing the Behavioral Health Growth ROI Calculator02:35 – The 3 core growth drivers behind patient acquisition04:05 – Data sources, dashboards, and marketing inputs07:50 – Walkthrough: SUD residential program example09:10 – Why state, location, and payer mix change the math15:05 – Census, conversion rates, and “money left on the table”25:10 – Saving scenarios and using the calculator for accountability👇 Make sure to subscribe:LinkedIn: https://www.linkedin.com/company/elev8io/Instagram: https://www.instagram.com/elev8.io/YouTube: https://www.youtube.com/@elev8_io🎧 Podcast Platforms:Spotify: https://open.spotify.com/show/07Dofmd...Apple Podcast: https://podcasts.apple.com/us/podcast/the-elev8-io-podcast/id1831101794YouTube Podcast: https://www.youtube.com/playlist?list=PL0vCBysUd2YD2tolPrXVbWH3Cm17Llc4K🚀 Host Social MediaLinkedIn: https://www.linkedin.com/in/garygarth/Instagram: https://www.instagram.com/iamgarygarth360° Patient Acquisition Solutions For Behavioral Health Centershttps://elev8.io/[email protected]#BehavioralHealthMarketing #AddictionTreatmentGrowth #BehavioralHealthMarketing #FullCensusStrategy #HealthcareLeadership #BehavioralHealthPodcast

Most behavioral health brands sound the same — and it’s costing them trust, admissions, and long-term growth.In this episode of The elev8.io Podcast, host Gary Garth sits down with Emma Stapleton, behavioral health brand strategist and Partner at Mint Partnership, to unpack how treatment centers can use branding as a strategic tool — not just decoration.Together, they explore why many behavioral health brands fail to connect, how to reframe brand as a growth engine, and what facilities must do to stand out in a saturated, emotionally charged industry.🎯 You’ll learn:Why most behavioral health brands unintentionally repel patients and familiesHow to design brand experiences that increase trust, admissions, and even clinical outcomesFive powerful brand moves every treatment center should implement in 2025Whether you’re a founder, CMO, or executive director, this episode will shift how you think about brand, perception, and growth in behavioral health.🚀 Key Topics / Timestamps00:42 – Why most behavioral health brands sound identical04:21 – The design mistake that kills trust and signals risk07:55 – How brand voice and admissions alignment boost conversions12:30 – What happens when your brand is just a logo15:30 – Should your CEO be posting on LinkedIn?19:40 – Measuring brand reputation in a performance-driven world24:55 – The 5 Brand Moves every behavioral health leader should make32:10 – What branding has to do with clinical outcomes👇 Make sure to subscribe:LinkedIn:⁠ https://www.linkedin.com/company/elev8io/Instagram:⁠ https://www.instagram.com/elev8.io/ YouTube:⁠ https://www.youtube.com/@elev8_io🎧 Podcast Platforms:Spotify: https://open.spotify.com/show/07DofmdcmrCimcnyOzS1nJ?si=a4a6ca40a1554ef4&nd=1&dlsi=952f6812f3054c4bApple Podcast: https://podcasts.apple.com/us/podcast/the-elev8-io-podcast/id1831101794YouTube Podcast: https://www.youtube.com/@elev8_io/podcasts🚀 Guest & Host Social MediaGuest LinkedIn:⁠ Emma Stapleton https://www.linkedin.com/in/emma-stapleton-a8075213/Host LinkedIn: Gary Garth https://www.linkedin.com/in/garygarth/🚀 360° Patient Acquisition Solutions For Behavioral Health Centershttps://elev8.io/☎️ 305 424 9615#BehavioralHealthMarketing #HealthcareBranding #PatientTrust #AddictionTreatmentGrowth #BehavioralHealthMarketing #FullCensusStrategy #HealthcareLeadership #BehavioralHealthPodcast

Most treatment centers build their patient acquisition strategy upside down, starting with costly paid ads and neglecting the foundational channels that drive sustainable growth.In this solo episode of 'The elev8.io Podcast', Gary Garth, CEO of elev8.io, reveals the Hierarchy of Patient Acquisitions, a proven framework inspired by Maslow’s Hierarchy of Needs and developed to help behavioral health centers achieve full census while reducing acquisition costs.Gary breaks down each layer of the Patient Acquisition Pyramid, explaining how to leverage Alumni programs, local SEO, and business development before investing heavily in Google or Microsoft Ads. You’ll learn how to identify where your admissions pipeline is leaking money, and how to rebuild it for predictable, scalable results.If your facility’s cost-per-admission (CPA) is between $5K–$9K, this episode will show you how to reverse that trend, and generate consistent growth.🎧 Stay until the end to discover how to test your own performance with the Patient Acquisition ROI & Census Growth Calculator For Behavioral Health Organizations, and benchmark your center against industry standards.🚀 Key Topics / Timestamps00:00 – Why most centers build their strategy upside down02:10 – The creation of the Hierarchy of Patient Acquisitions04:05 – The four tiers of the Patient Acquisition Pyramid06:20 – How local SEO reduces CPA dramatically08:40 – Building scalable BD partnerships for long-term growth10:50 – When to invest in paid ads, and when not to12:30 – Using the Patient Acquisition ROI Calculator to identify opportunities14:00 – How this hierarchy drives stability, profitability, and impact👇 Make sure to subscribe:LinkedIn:⁠ https://www.linkedin.com/company/elev8io/Instagram:⁠ https://www.instagram.com/elev8.io/ YouTube:⁠ https://www.youtube.com/@elev8_io🎧 Podcast Platforms:Spotify: https://open.spotify.com/show/07DofmdcmrCimcnyOzS1nJ?si=a4a6ca40a1554ef4&nd=1&dlsi=952f6812f3054c4bApple Podcast: https://podcasts.apple.com/us/podcast/the-elev8-io-podcast/id1831101794🚀 Host Social MediaHost LinkedIn: Gary Garth https://www.linkedin.com/in/garygarth/Instagram: https://www.instagram.com/iamgarygarth📊 Curious how your patient acquisition strategy stacks up?Run your numbers through the elev8.io Growth Calculator — the industry’s first tool built exclusively for behavioral health executives.In less than 3 minutes, you’ll see:✔ Your true Cost-Per-Admission (CPA)✔ Where your marketing dollars are leaking✔ How you compare against industry benchmarks✔ The fastest path to full census👉 Test your strategy now at https://growthcalculator.elev8.io/

#BehavioralHealthCenters don’t have a lead problem — they have a follow-up problem.In this episode of The elev8.io Podcast, Gary Garth sits down with Amber Vaughan, CMO at Cornerstone Healing Center, to unpack one of the most mission-critical, and most neglected components of treatment center growth: admissions enablementAmber brings over 15 years of experience in marketing, clinical operations, and admissions leadership. In this conversation, she breaks down how to build an ethical, high-performing admissions system that turns inquiries into admits, without burning out your team or letting patients fall through the cracks.They cover how to reduce missed calls, align teams across marketing and BD, and create a patient-first system built on empathy, urgency, and clarity.Stick around until the end to hear Amber’s “magic wand” fix for the entire industry, and why 7 out of 10 people looking for help still aren’t getting it.🚀 Key Topics / Timestamps00:44 – What is admissions enablement (and why it matters)03:20 – The shocking missed call rates across the industry06:15 – Why your CRM may be your biggest conversion killer10:08 – Hiring vs. fixing: When to scale your admissions team13:42 – The KPIs every admissions leader should track16:00 – Coaching culture: How to train empathy and urgency19:25 – How tech and automation can support (not replace) your team23:10 – Preparing for payer changes, audits, and fraud risk27:48 – Amber’s “magic wand” solution to fix patient access👇 Make sure to subscribe:LinkedIn:⁠ https://www.linkedin.com/company/elev8io/Instagram:⁠ https://www.instagram.com/elev8.io/ YouTube:⁠ https://www.youtube.com/@elev8_io🎧 Podcast Platforms:Spotify: https://open.spotify.com/show/07DofmdcmrCimcnyOzS1nJ?si=a4a6ca40a1554ef4&nd=1&dlsi=952f6812f3054c4bApple Podcast: https://podcasts.apple.com/us/podcast/the-elev8-io-podcast/id1831101794🚀 Guest & Host Social MediaGuest LinkedIn:⁠ Amber Vuaghan https://www.linkedin.com/in/amber-v-718007258/Host LinkedIn: Gary Garth https://www.linkedin.com/in/garygarth/🚀 360° Patient Acquisition Solutions For Behavioral Health Centershttps://elev8.io/☎️ 305 424 9615#AdmissionsEnablement #BehavioralHealthMarketing #FullCensusStrategy #HealthcareLeadership #BehavioralHealthPodcast

How can treatment centers improve patient recovery and strengthen their bottom line at the same time? In this episode of The elev8.io Podcast, Gary Garth sits down with Steve Donai, Founder & CEO of Growth Sherpa Consulting, to discuss how in-house pharmacies are keeping patients connected to care and how this supports long-term recovery.Steve explains why most facilities are stuck with a single revenue stream — billable days — and how adding a pharmacy creates a sustainable, diversified model. Beyond revenue, he shows how pharmacies keep alumni engaged, improve access to medications post-discharge, and provide better data to track outcomes.🚀 Key Topics / Timestamps01:15 – Why treatment centers struggle with single revenue streams03:20 – How in-house pharmacies boost recovery & long-term engagement05:45 – How alumni engagement strengthens recovery and keeps patients connected08:10 – The role of admissions systems in saving lives (and revenue)12:55 – Why answering every call is the simplest way to save lives👇 Make Sure to Subscribe:LinkedIn:⁠ https://www.linkedin.com/company/elev8io/Instagram:⁠ https://www.instagram.com/elev8.io/YouTube:⁠ https://www.youtube.com/@elev8_io🚀 Guest & Host Social MediaGuest LinkedIn:⁠ Steve Donai https://www.linkedin.com/in/steve-donai-ms/Host LinkedIn: Gary Garth https://www.linkedin.com/in/garygarth/

In this episode, elev8.io CEO Gary Garth shares his personal story, key industry insights, and the mission that led to the creation of elev8.io and The elev8.io Podcast.If you’re a #BehavioralHealth CEO, owner, or executive looking to keep your census full, lower patient acquisition costs, and navigate the complex world of marketing, admissions, and insurance, this podcast was made for you.👉 Don’t forget to like, subscribe, and share — so more leaders (and ultimately more patients) can benefit from these conversations. https://elev8.io/

#BehavioralHealthMarketing is entering a new era—and your strategy needs to evolve fast. In this episode of ‘The elev8.io Podcast’, we sit down with Trevor Rand, Account Strategist at Google and SUD Vertical Specialist, to explore how AI Overviews are reshaping Google Search and what this means for Behavioral Health Centers.Trevor shares insider insights on the biggest search changes in a decade, why traditional PPC strategies are no longer enough, and how to leverage value-based bidding to acquire higher-quality patients. We also dive into YouTube Ads as a cost-effective way to build awareness and why becoming part of a prospective patient’s consideration set is critical.If you want to future-proof your facility, dominate search visibility, and improve your patient acquisition ROI, this episode is a must-listen. Stay tuned until the end for expert tips on integrating AI-driven tactics into your marketing strategy.Key Topics / Timestamps00:56 – Why behavioral health centers must adapt to AI-driven search04:11 – What Google’s AI Overviews mean for treatment facilities07:47 – How AI Overviews impact click-through rates and SEO strategy19:00 – Why value-based bidding beats clicks and calls for ROI38:28 – The overlooked power of YouTube ads for awareness and admissions51:06 – Creating compelling video content for patient acquisition55:31 – How AI tools lower the barrier for video ad creationDiscover how we integrate AI into our 360° Patient Acquisition Solutions for Behavioral Health Centers.📩 [email protected] elev8.io on Social MediaLinkedIn: https://www.linkedin.com/company/elev8io/Instagram: https://www.instagram.com/elev8.io/YouTube: https://www.youtube.com/@elev8_ioGuest & Host Social MediaGuest LinkedIn: Trevor Rand  https://www.linkedin.com/in/trevor-randHost LinkedIn: Gary Garth https://www.linkedin.com/in/garygarth/

Big changes are coming to Google Search, and your treatment center needs to be ready.In this first look at the elev8.io Podcast, we talk with Trevor Rand, Account Strategist at Google & SUD Vertical Specialist, about:✔ How AI Overviews will change patient searches✔ Why value-based bidding outperforms clicks & calls✔ How YouTube ads can build awareness like never before🎯 Full episode drops August 8, 2025

A thought leadership platform dedicated to providing actionable insights, expert interviews, and growth strategies for Behavioral Health Centers. 'The elev8.io Podcast' will explore the challenges and opportunities shaping the rapidly evolving behavioral health industry—helping you stay ahead and make a lasting impact.