PODCAST · business
The Entrepreneur Experiment
by Gary Fox
Discover how world-class entrepreneurs, elite thinkers, and peak performers master success in business, body, and brain. Every week, I sit down with extraordinary people to explore how they build thriving businesses, maintain peak physical health, and cultivate sharp, resilient minds. Together, we’ll discover the habits, systems, and experiments they use to create their unique formulas for success. Join me as you learn how to build like a founder, train like an athlete, and think like an artist—so we can all find our formula for success. This isn’t just a podcast; it’s a blueprint for a new kind of founder—one who balances ambition with wellness, hard work with mental fitness, and success with purpose.
Episodes
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The Uncomfortable Truth That Entrepreneurs Ignore - Dan Kiely
Dan Kiely built one of Ireland’s great entrepreneurial success stories. Alongside Linda Green Kiely, he transformed Voxpro from a small Cork business into a global company working with some of the biggest technology companies in the world. But what did that level of success actually cost? In one…
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Everyone Told Her Not to Build Peanut. She Did It Anyway | Michelle Kennedy
Michelle Kennedy was told to build another dating app. She knew dating. She had worked at Badoo and Bumble. It was the obvious move. Instead, she built Peanut. Michelle created Peanut after becoming a mother and experiencing first hand how isolating that transition could be. What began as the...
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From No Idea to a $25M Raised in 3 Years | Mark Hughes co-founder Solidroad
Mark Hughes started Solidroad in Dublin in 2023 with his co founder Patrick Finlay. There was just one problem. They did not actually know what they were going to build. Three years later, Solidroad has gone through Y Combinator, built offices in Dublin and San Francisco, landed major enterprise...
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The Real Reason I Left Dragons’ Den | Sara Davies
Sara Davies built the business that changed her life. Then she had to fight to save it. In this episode of The Entrepreneur Experiment, Sara tells the story of what happened when Crafter’s Companion, the company she founded from her bedroom, ran into serious trouble and ultimately entered...
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James Haskell: The Hard Truth About Success, Reinvention & Life After Rugby
James Haskell has spent most of his life performing under pressure. He won 77 caps for England, toured with the British & Irish Lions, played professional rugby around the world and then had to figure out who he was when the game stopped. Today, James is an entrepreneur, broadcaster, author, DJ…
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Her Last Words Changed His Life. Then He Built a Business Helping Thousands | Danny Buckley
This is one of the most personal founder stories we’ve recorded on The Entrepreneur Experiment. Danny Buckley is the co-founder of ADHD Now and a 2026 EY Entrepreneur of the Year finalist. But the company exists because of a far more personal story. Danny spent much of his life struggling with...
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EE521 - Mentor Moment: Laura Dowling - Why Consistency Beats Virality
Building a trusted brand rarely comes from one viral moment. It comes from showing up consistently, solving real problems and earning people’s attention over time. In this Mentor Moment, Laura Dowling shares how she built credibility by making complex health information easier to understand and...
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EE520: Thomas Carty - From 300 Boxes to Nationwide Retail | How He Built Thirst
In this episode of The Entrepreneur Experiment, Gary Fox sits down with professional heavyweight boxer and Thirst co-founder Thomas Carty to unpack how he built one of Ireland’s fastest-growing hydration brands while pursuing a career in professional boxing. The idea began with Thomas’s own…
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EE519: Mentor Moment: Mark Breen - Opportunities Rarely Arrive Planned
The biggest opportunities in your career rarely arrive with a perfect plan. In this Mentor Moment, Mark Breen, founder of Safe Events Global, shares how saying yes, staying open to unexpected opportunities and being willing to follow where the work led helped shape his career. It’s a powerful...
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EE518 - Jeff Dodds: The Formula for Scaling a Global Sport to 400m+ Fans
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Jeff Dodds, CEO of Formula E, the electric motorsport championship that has grown from no established fan base to more than 400 million fans worldwide. Jeff takes us inside the rapidly expanding business of global sport and...
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EE517 - Mentor Moment: Ryan Casey - Build the Brand Before You Build the Business
ou don’t need a huge budget to prove that an idea can work. You need creativity, resourcefulness and the willingness to start. In this Mentor Moment, Ryan Casey, founder of C11 Recovery, shares how he began building the brand with limited resources by creating recovery boxes, tapping into his...
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EE516 - From €237 in the Bank to Building a Global Accessibility Company | Stephen Cluskey
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Stephen Cluskey, CEO and co-founder of Mobility Mojo. At 18, Stephen broke his neck in a freak accident and was paralysed from the neck down. After years focused on rehabilitation, a six-hour wait for an accessible taxi...
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EE515 - Mentor Moment: Dan Lawrence: Recovery Is the Performance Multiplier
What if the key to performing at your best isn't working harder—but recovering better? In this episode of The Entrepreneur Experiment, Gary Fox sits down with performance coach Dan Lawrence to explore the science behind sustainable high performance. Drawing on years of experience working with…
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EE514 - Emmet Savage: 12 Years of Struggle, 12 Days to Breakthrough | My Wall St
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Emmet Savage, co-founder of MyWallSt, to talk investing, AI and the reality of building a business over the long term. Emmet shares the framework he uses to identify exceptional companies, why the best investors often do…
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EE513 - Mentor Moment: Jenny Johnston - Your Network Is Your Greatest Asset
Success isn't just about what you know - it's about who you surround yourself with. In this Mentor Moment, Jenny Johnston, founder of Azure Communications, shares why the strongest careers and businesses are built on genuine relationships. From asking for help to creating opportunities for…
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EE512: The Food Founder’s Playbook - Matthew Collins, on Scaling Without Losing Quality
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Matthew Collins, founder of The Sibly Food Co, the Irish snack brand that began with a €143 food shop and a stall at a local Christmas market. Matthew shares how he went from making brownies, rocky roads and cheesecakes in…
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EE511: Mentor Moment: Connor Martin - Knowledge Is Useless Without Action
Most people don't fail because they lack information. They fail because they never act on it. In this Mentor Moment, Connor Martin, founder of The Essence Vault, shares why rapid implementation has been one of the biggest drivers behind his company's extraordinary growth. From testing ideas…
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EE510: The 2026 Social Media Playbook for Founders with Michael Corcoran
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Michael Corcoran, former Head of Social at Ryanair and co-founder of Slice Social Consultancy, for a no-fluff masterclass on the state of social media in 2026. Michael breaks down why social media has become more fragile…
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EE509: Mentor Moment: Dan Murray-Serter - Turn Your Customers Into Your Best Marketing
What if your best marketing strategy wasn't paid ads, but the stories your customers tell? In this Mentor Moment, Dan Murray-Serter, co-founder of Heights, explains how authentic customer advocacy became one of the company's biggest growth drivers. From Stephen Fry becoming Heights' very first...
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EE508 - Niall McGarry: Joe.ie, Fabric Social, and Selling to the World's Biggest Ad Agency
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Niall McGarry, the founder of Joe.ie, Her.ie and Fabric Social, fresh from one of the most significant Irish founder exits of the year. After building Joe into one of Ireland and the UK’s best-known digital media brands…
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EE507 - Mentor Moment: Steve Crosbie - When One Dream Ends, Another Begins
What happens when the dream you've spent your entire life chasing comes to an end? In this Mentor Moment, Steve Crosbie shares how retiring from professional rugby at just 26 became the catalyst for building Fad Saoil Sauna. He reflects on the power of obsession, the importance of backing…
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Recipe for Success: How Food Brands Break Through | TikTok, Retail & Margins
In this special episode of The Entrepreneur Experiment, Gary Fox sits down with three of Ireland’s most exciting food and drink founders for a live “Recipe for Success” masterclass, brought to you with the Local Enterprise Offices and the National Enterprise Awards. Gary is joined by Denise…
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EE505 - Mentor Moment: Timo Boldt: Why Great Businesses Embrace Complexity
In this Mentor Moment, Timo Boldt, founder of Gousto, shares a counterintuitive lesson for founders: sometimes your biggest competitive advantage is the thing everyone else is trying to avoid. Timo explains why building Gousto meant embracing complexity at every level — from AI and supply chains…
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EE504: Sean Noble, Hyrox Elite 15: The Pain, Science and Obsession Behind the Rise
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Sean Noble, one of Ireland’s fastest-rising HYROX athletes, currently ranked among the top competitors in the world. A qualified solicitor who walked away from the traditional career path to go all-in as a full-time athlete,...
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EE503 - Mentor Moment: Bobby Kerr - How to Scale Without Letting Ego Get in the Way
In this Mentor Moment, Bobby Kerr - former Dragon and former CEO of Insomnia Coffee - shares the strategic lessons that helped scale Insomnia from a small coffee business into a recognised national brand. Bobby breaks down why underfunding was one of his biggest early mistakes, how letting go of...
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EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Conor Moules, founder and CEO of Barespace, the company building a true operating system for hair and beauty salons. Conor’s journey is anything but traditional. He left school at 16 to become a hairdresser, moved to…
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EE501: Mentor Moment: Áine Kerr - You Don’t Have to Choose One Path
In this Mentor Moment, award-winning journalist and entrepreneur Áine Kerr shares one of the most powerful career lessons you can hear early in life: it doesn’t have to be this or that. From teaching to journalism, startups to global tech platforms, Áine reflects on what she calls a “squiggly...
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500 Episodes Later: Gary Fox on the Experiments That Changed His Life
In this milestone Episode 500 of The Entrepreneur Experiment, Gary Fox turns the microphone on himself for a special AMA, reflecting on the experiments, decisions and hard-earned lessons that shaped the podcast from a side project into one of Ireland’s leading founder platforms. Gary shares how…
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EE499 - Mentor Moment: Fran Quilty - AI Agents Will Change How Businesses Operate
In this Mentor Moment, Fran Quilty, founder of Conjura, breaks down one of the biggest shifts happening in business right now: the move from AI answering questions… to AI actually taking action. Fran explains “agentic AI” in a way that finally makes sense — from AI identifying risks in your...
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EE498 - Brian Lee: From Chopped to TRYKA’s 10,000-Athlete Launch
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Brian Lee, the entrepreneur behind Freshly Chopped and founder of TRYKA, Ireland’s inclusive hybrid fitness race league. After building one of Ireland’s most recognisable healthy food brands, Brian has turned his attention to...
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EE497 - Mentor Moment: Ciara Troy - Let the Customer Voice Build the Business (Oishii Sushi)
In this Mentor Moment, Ciara Troy, founder of Oishii Sushi, shares a simple founder advantage that most people avoid: getting closer to the customer voice, not further away from it. Instead of over-engineering a five-year plan, Ciara focused on relentless iteration - testing, listening, refining,...
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EE496: How Ashley McDonnell is Raising €50 Million to Take Irish Fashion Brands Global
What does it take to make a plan at 16 - and still be executing on it at 32? Ashley McDonnell saw a Christian Dior exhibition in London as a teenager and decided she was going to work for Dior. She didn't know French. She'd never lived abroad. She had no connections in luxury. Six years later…
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EE495 - Mentor Moment: Paul Buckley — The Accidental Australia Move That Changed Everything
In this Mentor Moment, Paul Buckley shares the messy, real start of what became a serious founder journey - not from a polished “masterplan,” but from a place of pressure, responsibility, and learning fast. Paul is the entrepreneur behind EPS Group Australia (which he built and exited) and now…
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Why 10x Goals Are Easier Than 10% Ones: 5 Scaling Secrets from Google X & Zalando with Sean Mullaney
What if the reason your business isn't scaling is that you're aiming 10% higher when you should be aiming 10x? Sean Mullaney has been a founder three times, led engineering at Google X's moonshot factory, scaled Zalando from €1bn to €10bn, and is now building Seapoint - the business bank designed...
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EE493 -Mentor Moment: Rory McLaughlan - The Ask That Led to a Gary Neville Shoutout (Shirt in a Box)
A reminder that big breaks often come from proactive moves: ask, show up, build relationships, and make it easy for the right people to say yes. Rory also shows what matters after the moment hits - capturing it, repurposing it, and using it to build momentum, not just hype. Listen back to the…
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EE492 - From Glofox to WellFest: Anthony Kelly on Timing, Scale, and Redefining Success Beyond Business
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Anthony Kelly - entrepreneur, co-founder of Glofox, and co-founder of WellFest - for a wide-ranging conversation on building in the health and wellness space long before it became mainstream. From spotting the early signals…
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EE491 - Nir Eyal: Why Smart People Stay Stuck, And How To Break Out Of It
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Nir Eyal — bestselling author of Hooked, Indistractable, and Beyond Belief - for a masterclass on the psychology of belief, persistence, and entrepreneurial thinking. Together, they explore why success is so often less about...
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EE490 - 1 Product, €3M Revenue, 450 Stores: The Gigi Story with Jennie Haire and Lisa Hughes
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Jennie and Lisa, the founders of Gigi, the women’s health brand rethinking hormonal support through premium, evidence-led supplements. From working as registered nutritional therapists to building a fast-growing consumer…
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EE489 - Mentor Moment: Alan Andrews - Pricing as an Experience, Not a Number
A premium-brand lesson you can steal in any industry: pricing that isn’t just maths. Alan shares how pricing can be communication, positioning, and part of the customer journey. He shows how the “moment of pause” or consideration can actually work in your favour when the product delivers and the...
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EE488 - Ken Rideout: Why Most People Never Find Out What They’re Capable Of
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Ken Rideout for a conversation that goes far beyond endurance sport. Yes, they talk about marathons, HYROX, discipline, and what it really feels like to stand on a start line ready to compete — but this episode is really…
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EE487 - Mentor Moment - Gerry Hussey - A 5-Minute Visualisation Exercise for Founders
In this Mentor Moment, Gerry Hussey shares a simple but powerful way to visualise success that founders can actually put into practice. Instead of vague “future goals,” Gerry breaks it down into outcomes, daily process enablers, and identity — becoming the person who already lives the life you’re...
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EE486 - From Bakery to Cult Favourite: Eoin Cluskey on Scaling Bread 41
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Eoin Cluskey, founder and head baker of Bread 41, the Dublin bakery business built on craft, care, and real food. From leaving school early and training as a carpenter to finding his calling in kitchens abroad, Eoin shares…
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EE485 - Mentor Moment: Lorraine Heskin - Building Gourmet Food Parlour in the Celtic Tiger
In this Mentor Moment, Lorraine Heskin — founder of Gourmet Food Parlour — takes us back to 2006, right in the heart of the Celtic Tiger, when she made the leap from a stable job into the unknown to build her own café brand. Lorraine shares how she approached brand-building from day one, why...
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EE484 - The Cash Flow Playbook with Andrea Reynolds: Grants, Debt, VC & Profitability
Andrea Reynolds, Founder & CEO of Swoop, joins Gary to break down what founders actually need to know about funding, cash flow and building a business that lasts. Andrea started Swoop after becoming deeply frustrated by how hard it was for business owners to access grants, loans and funding...
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EE483 - Mentor Moment: Anthony Gallagher — Building Petstop Through People & Innovation
In this Mentor Moment, Anthony Gallagher, founder of Petstop, Ireland’s leading Independent Pet Retailer, shares what he’s proudest of after decades in business: the people who stayed. From team members who have been with him for nearly 30 years to multi-generational families now working across…
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EE482 - €0 Funding, €7.5m Profit, 2000 Events a Year: The Bingo Loco Blueprint with Will Meara
Will Meara is the founder behind Bingo Loco — the 3-hour bingo rave that sells chaos as an experience and somehow turns strangers into mates in the space of one night. In this episode, Will breaks down how Bingo Loco went from a scrappy experiment in Dublin to a global live-experience machine —...
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EE481: Mentor Moment - Rory King - The Content Machine Behind Rory’s Travel Club
In this Mentor Moment, Rory King - founder of Rory’s Travel Club - breaks down the content engine behind building a simple, low-cost membership business at scale. He shares how they publish across multiple platforms every day, the split between posts that convert (offers), posts that build trust...
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EE480: Dr Caitriona Ryan & Dr Niki Ralph: 40,000 Patients a Year at the Institute of Dermatologists
In this episode, Gary sits down with Dr Caitriona Ryan and Dr Niki Ralph, co-founders of the Institute of Dermatologists in Dublin, to unpack how they built a modern “centre of excellence” model in Irish private care - combining medical dermatology, cosmetic dermatology, skincare, and a growing...
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EE479: Mentor Moment - Seán Brett - Why ‘Not Fitting In’ Can Be Your Advantage
In this bite-sized Mentor Moment, Seán Brett shares the raw, real start of his entrepreneurial journey - leaving school at 14 after being misunderstood for dyslexia and ADHD, and turning that experience into creativity, resilience, and a relentless drive to build a better life. Seán breaks down…
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EE478 - AI Is Changing Business Fast: Here's What Actually Matters with Ray Ryan, Noledge Group
What doesn’t disappear in a recession? Money. What disappears is confidence — and that’s where opportunity lives. In this episode of The Entrepreneur Experiment, Gary sits down with Ray Ryan, founder of The Noledge Group, for a wide-ranging, founder-first conversation on staying relevant through...
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ABOUT THIS SHOW
Discover how world-class entrepreneurs, elite thinkers, and peak performers master success in business, body, and brain.
Every week, I sit down with extraordinary people to explore how they build thriving businesses, maintain peak physical health, and cultivate sharp, resilient minds.
Together, we’ll discover the habits, systems, and experiments they use to create their unique formulas for success.
Join me as you learn how to build like a founder, train like an athlete, and think like an artist—so we can all find our formula for success.
This isn’t just a podcast; it’s a blueprint for a new kind of founder—one who balances ambition with wellness, hard work with mental fitness, and success with purpose.
HOSTED BY
Gary Fox
CATEGORIES
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Frequently Asked Questions
How many episodes does The Entrepreneur Experiment have?
The Entrepreneur Experiment currently has 526 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Entrepreneur Experiment about?
Discover how world-class entrepreneurs, elite thinkers, and peak performers master success in business, body, and brain. Every week, I sit down with extraordinary people to explore how they build thriving businesses, maintain peak physical health, and cultivate sharp, resilient minds. Together,...
How often does The Entrepreneur Experiment release new episodes?
The Entrepreneur Experiment releases new episodes frequently with a large back catalog of 526 episodes. Check the episode list for recent publication dates.
Where can I listen to The Entrepreneur Experiment?
You can listen to The Entrepreneur Experiment on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Entrepreneur Experiment?
The Entrepreneur Experiment is created and hosted by Gary Fox.
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