The Experimentation Edge

How do product teams decide what to build and what not to? Each episode explores how you can use experimentation, A/B testing, and evidence-based decision-making to ship better features, reduce risk, and drive measurable business impact. Hosted by Ashley Stirrup, CMO at GrowthBook, the show goes beyond theory to unpack real decisions, real experiments, and real outcomes so you can learn how modern product organizations turn hypotheses into results.