The Forget The Funnel Podcast
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The Forget The Funnel Podcast is a business podcast hosted by Forget the Funnel. It has 30 episodes, with the latest published June 2025.
Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable. In this show, Georgiana Laudi, co-founder of Forget the Funnel, breaks down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.
business ·en-us ·30 episodes
The Growth System Behind Teams That Don’t Guess
This Is What Strategic Teams Actually Do Differently
Why Great Teams Still Guess (And How to Fix It)
How to Scale Sales Without Screwing Up Your PLG Motion
First Principles for Growth When You're Moving Too Fast (or Too Slow)
Positioning vs. Messaging: The Costly Mistake SaaS Founders Keep Making
How to Leverage Messaging as Your Moat in a Flooded Market
Unlock Hidden Revenue with Advanced B2B SaaS Segmentation Tactics
How to Break Free From the ‘Data Rich, Insights Poor’ Trap
How SaaS Teams Can (and Can’t) Leverage AI for Customer Research
Customer-Led Growth: The No-BS Way to Scale Your SaaS
Features vs. Benefits: How to Maximize the Impact of Your Messaging
Your A/B Tests Suck: The Key to Running Effective Experiments
Forget Best Practices: How to add profitable friction to your product onboarding
Mobilizing Your Team to Turn Customer Insight into Revenue-Generating Outcomes
Voice of Customer: The Practical Method for Using Your Customer's Words to Grow
Leveraging Product-Led Growth for Your Sales-Led SaaS
Overcoming the Top SaaS Customer Research Objections
How To Run Customer Interviews That Unlock Growth for Your SaaS
Unlocking Retention and Growth: How to Set Customer-led KPIs (Part 2 of 2)
Why Customer-Led KPIs Are Your Growth Engine (Part 1 of 2)
Customer Segmentation: How Successful SaaS Teams Unlock Scale
The Key to Differentiating Your SaaS in a Crowded Market
Relying on Your ‘Top of Funnel’ is a Mistake You Can’t Afford in 2024
How Stillio Unlocked More Effective Product Messaging by Understanding Their Most Powerful Use Cases
Avoiding Common Customer Research Traps (and What Good Research Looks Like)
Data-Led to Customer-Led: How Invoice Simple Leverages Customer Insight to Drive Product Growth
How Customer Blind Spots are Costing Your Team & How to Fix Them
How Bitly CMO Tara Robertson Fast-Tracks Execution with Customer-Led Growth
Welcome to the Forget The Funnel Podcast
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