The Founders Journey

In this episode, I share how I took my podcast agency from $22k as my biggest month (12 months ago) into a $35K/month, and potentially my first ever $50k month — and the exact shifts that I believe made it happen. Follow me here:Instagram - https://www.instagram.com/andrewcooneyLaunch a podcast with us: https://www.thinkloud.com.au 00:00:00 – Intro00:00:48 – Locked In $36K – Here’s How It Happened00:01:30 – The 3 Game-Changing Shifts I Made00:01:48 – #1: Why I Finally Hired a Business Coach00:05:45 – #2: Growing My Team (Even When It Felt Risky)00:08:09 – #3: The Offer Tweak That Changed Everything00:12:23 – How My Energy Shift Attracted High-Ticket Clients00:14:10 – What’s Next: Scaling Smarter in 2025Podcast agency growthHow to grow a content agencyScaling a service businessBusiness growth mindset shiftsHow to build a $50k/month agencyFounder journey podcastOffer refinement for coachesHiring your first VASystemising podcast productionAuthority and lead generation with podcasts

In this conversation, Josh Osborne opens up about hitting rock bottom in business and life—and how that moment became the catalyst for reinventing his identity, his value, and ultimately, his entire business model.From battling internal beliefs of “not being enough” to understanding the true intangible value a business offers, Josh shares the exact mindset and practical frameworks that helped him go from near-bankruptcy to his best year ever.Whether you're a solo entrepreneur, creative service provider, or growing company stuck in a plateau, this episode will inspire you to realign with your unique story, own your value, and confidently communicate it to your audience.💥 Topics we cover:* Rebuilding after business failure* Understanding and communicating your value proposition* Shifting from need-based selling to solution-driven marketing* How internal beliefs directly affect business outcomes* Practical tools for pricing, quoting, and packaging offers* Creating content that connects through identity and purposeLearn more about Josh here:https://www.joosproductions.com/https://www.instagram.com/joosproductions/Follow me here:https://www.instagram.com/andrewcooneyWork with my podcast agency:https://www.thinkloud.com.auhttps://www.instagram.com/thinkloudofficial00:00:00 – Introduction00:00:52 – Removing Mental Blocks Around Value00:02:44 – Knowing Your Business Numbers = Knowing Your Worth00:04:54 – How to Communicate Value So Clients Say Yes00:07:31 – Where True Business Value Actually Begins00:09:04 – How Audience Perception Shapes Your Value00:10:15 – The Link Between Self-Worth and Business Results00:12:06 – Why Clarity Is the Root of Business Problems00:13:59 – Client Expectations vs. Delivered Value00:15:18 – Breaking Limiting Beliefs Blocking Your Growth00:17:03 – Unlocking the Power of Your Uniqueness00:18:19 – Crafting a Strong Unique Selling Proposition (USP)00:21:34 – Owning and Charging What You're Worth00:23:07 – Transforming Your Business From the Inside Out00:27:44 – How Internal Shifts Drive Real Business Growth00:31:18 – Tools That Help You Communicate Value Clearly00:36:36 – Mastering the Art of Intangible Value Communication00:40:37 – Aligning Personal and Business Values for Impact00:42:41 – Overcoming Limiting Beliefs Holding You Back00:46:27 – Telling a Brand Story That Reflects Your True Value00:49:35 – Understanding Your Audience to Create Real Connection00:50:03 – How Brand Identity Affects Perceived Value00:52:25 – Why Self-Awareness Is a Superpower in Business00:56:24 – Finding Purpose That Fuels Profit01:01:44 – Mentorship, Accountability, and Real Business Growth01:03:29 – The Hero's Journey: Embodying Truth in Business01:05:43 – Final Thoughts: Owning Your Unique Path to Valuehow to charge what you're worthknowing your value in businessbusiness mindset shiftvalue-based pricing strategybrand storytelling for businesshow to grow your businessentrepreneur mindset transformationovercome self-doubt in businesshow to communicate your value

In this episode, I dive deep with Alan Howle, the brains behind a wildly efficient content agency, Triple Effect Media that helps founders and service-based businesses turn 2 days of filming into 6 months of impactful video content. Alan shares how he broke free from the "videographer for hire" trap, built a full-stack marketing machine, and now works only with long-term, high-value clients.Expect insights on scripting that converts, authentic storytelling, building scalable content systems, and running ads that actually work. If you’re a founder or business owner looking to create content that builds real authority (without burning out), this one’s a masterclass.Connect with Alanhttps://www.tripleeffect.com.au/https://www.instagram.com/alanhowle/Follow Me Here:⁠https://www.instagram.com/andrewcooneyWork with my Agencyhttps://www.thinkloud.com.au00:00:00 – Intro: Scaling Your Content the Smart Way00:00:18 – Why Long-Term Vision Wins in Content Marketing00:01:10 – The Interview Starts: Behind the Content Machine00:01:42 – How This Agency Turns 2 Days Into 6 Months of Content00:02:52 – The Power of Niching Down for Business Growth00:04:11 – How Systems Make Content Creation Scalable00:05:48 – Why Focus Is the Founder's Superpower00:08:58 – How the 6-Month Content Offer Was Born00:11:38 – Customizing Content Strategy for Different Clients00:11:58 – Why Clarity in Your Offer Attracts Better Clients00:14:46 – The One-Offer Strategy That Changed Everything00:15:41 – Tracking Content to Maximize Retention and Results00:16:08 – Turning Content Into Leads: How to Run Targeted Ads00:16:53 – Scaling With Remote Teams and Local Videographers00:18:22 – Inside the Backend of a Content Agency System00:18:48 – How to Script Content That Actually Converts00:20:17 – Using Personal Stories to Build Trust & Authority00:22:01 – Why Consistency Builds Long-Term Brand Power00:22:59 – What Results Really Mean for Different Clients00:24:54 – Client Onboarding + Filming System Explained00:26:02 – Editing, Scheduling & Approval: The Production Workflow00:26:38 – How to Build a Rockstar Team for Content Delivery00:27:36 – Communication Secrets for Creative Team Success00:30:03 – Hiring Editors That Match Your Vision00:30:54 – How This Agency Publishes to All Platforms Without Automation00:31:16 – Why Content Scheduling Is Still Manual (And How They Manage It)00:32:48 – What Makes an Ad Actually Convert in 202500:35:23 – How Energy and Authenticity Impact Content Performance00:39:29 – Future of Content Marketing: Real, Raw & Human00:42:50 – Why Vulnerability Is Your Content Superpower00:44:11 – Overcoming Fear of Public Speaking on Camera00:46:19 – How to Create Powerful Content in 1 Hour a Week00:46:39 – Different Video Types That Grow Authority & Trust00:47:25 – A Fitness Coach Asks: How Should I Start?00:47:56 – Content Strategy Tips for Fitness Professionals00:49:36 – High-Impact Content Ideas for Personal Trainers00:51:33 – Final Thoughts and Episode Wrap-Upcontent marketing for business ownersvideo content strategycontent creation systemspersonal brand authoritycontent batching for founderslong-form content to short-formhigh-converting content strategystorytelling for brandscontent that drives leadsfounder marketing tipsvideographer to content agencyfull-service content productioncontent marketing agency modelhow to film content efficientlycontent that builds trustscaling a content agency

I sat down with Jess Whatman, founder of Agent Sync, to unpack what it really takes to scale your business using high-level virtual assistants.She ran me through how I can implement them into my business, and helped me see the areas I need to really let go of, so that I can focus on scaling.We chat on:👉🏽 Why so many founders wait until they're in pain to hire help👉🏽 The difference between a $5 VA and her elite VA’s👉🏽 Jess’s journey from hiring her first social media VA to building a 100+ person remote team👉🏽 The mindset shift required to delegate and grow👉🏽 The best way to train your team and delegate tasks👉🏽 How one client went from drowning in admin to having most of her time backWhether you’re a founder, podcaster, or creative agency owner — this episode will inspire you to stop doing it all yourself and build the systems that free you up to grow.Follow Jess here:Instagram - https://www.instagram.com/jesswhatman_agentsync/https://www.instagram.com/agentsync_/Website: https://agentsync.com.au/Follow Me Here:⁠https://www.instagram.com/andrewcooneyHttps://www.thinkloud.com.auBuy Back Your Time by Dan Martell - https://www.buybackyourtime.com/00:00:00 – The Wake-Up Call That Changed Everything00:00:57 – Meet Jess Whatman: VA Agency Founder00:02:01 – What is a VA Agency 00:03:04 – The Hidden Costs of Hiring the Wrong VA00:05:00 – The Secret Sauce to Vetting Rockstar Virtual Assistants00:05:58 – Inside a 100+ Person VA Team (And How It’s Structured)00:06:43 – Who Should Your First VA Hire Be? 00:08:56 – Why a Social Media VA Was My Game-Changing First Hire00:11:14 – Why Founders Struggle to Let Go (And How to Fix It)00:12:00 – How One Hire 2X’d the Business: The Power of an Operations Manager00:15:45 – From Entry-Level to Elite: Understanding VA Roles & Value00:16:24 – Behind the Scenes: My Personal Journey With VAs00:18:08 – Can’t Afford a VA? Why That Mindset is Holding You Back00:21:32 – I unpack what I want to delegate00:27:07 – Step-By-Step: How to Start Delegating Without Chaos00:31:58 – This One Hire Completely Transformed My Business00:34:12 – Delegation + Automation = Founder Freedom00:36:52 – Cash Flow, Overheads & The Shift From Freelancer to CEO00:39:26 – The Proven Method to Train Your First VA00:44:56 – Real Case Study: The VA Who Changed a Business Owner’s Life00:48:37 – Outsourcing Your Life: How to Value Your Time Like a CEO00:50:49 – Why Founders Must Prioritize Self-Leadership & Growth00:52:26 – Where The Best Clients Really Come From 00:53:02 – One Life Summit00:56:09 – Why Real Conversations Beat Instagram DMs Every Time00:57:59 – In-Person Events vs. Online Learning: What Actually WorksVirtual assistants for entrepreneursHow to hire a VAScaling your business with VAsBusiness delegation strategiesPodcast agency growthBuy back your time Dan MartellBusiness operations VAOnline business managerRemote team systemsCreative agency scalingHow to scale a service-based businessHiring your first VA step-by-stepWhat tasks should I delegate as a founder?VA agency vs freelance platformsHow to stop working in your business

This conversation will likely challenge your beliefs, push you out of your comfort zone, and might even trigger you—but that’s exactly why you need to hear it.We discuss:✔️ The individuation process; what it is, why it's important and what is on the other side of it.✔️ What is truly in the way of getting what we want, and how to break free from the "prisons"✔️ The war on masculinity and how it affects modern men, and society as a whole✔️ The power of adaptability and pivoting in business✔️ How to find authenticity, freedom, and purposeJaguar Heart is a Therapist, having worked with over 6000 people to free them from the mental prisons they sat within for many years. His work is very different to a traditional therapist. He explains it as "excavation of the mind", and his techniques are direct, to the point, and only for those who are ready to leave their old self at the door. If you like this episode, i'd love if you could share it. If you have some thoughts, leave them in the comments. I'd love to hear them. 00:00:00 - Introduction00:02:33 - Jaguars Unique Approach00:03:23 - The Individuation Process00:04:57 - The Journey to Becoming a Therapist00:09:26 - The Role of Clinical Psychology00:10:22 - Being Exiled to New Zealand00:16:55 - Becoming Self Reliant00:17:34 - Rites of Passage into Manhood00:24:07 - The Importance of Adaptability00:29:53 - Understanding Loneliness00:31:52 - Understanding Individuation00:45:31 - Healthy & Unhealthy Masculinity00:48:36 - The Misunderstanding of Emotional Availability00:50:21 - Inversion of Healthy and Unhealthy Masculinity00:55:22 - What does freedom mean?00:57:20 - The Future of Coaching01:01:51 - How to overcome victimhood01:03:42 - How to earn successFollow Jaguar Here:https://www.instagram.com/purejaguarFollow Me Here:https://www.instagram.com/andrewcooney

In this episode, I share my path from school, to building a podcast production agency, the lessons I’ve learned, and why this podcast exists.00:00:00 - Introduction00:00:42 - Why This Podcast?00:01:03 - My Personal Journey00:02:41 - The Why Behind the Podcast00:05:36 - My First Business00:07:59 - Bace Mind & Movement Gym00:08:55 - Bridge the Gap00:10:10 - The Elite Builder00:11:16 - How I Found My Passion00:12:18 - How My Agency Started00:13:10 - ConclusionIf you enjoyed this episode, it would mean a lot if you left a review, or your thoughts in the comments. Instagram - https://www.instagram.com/andrewcooneyYouTube - https://www.youtube.com/@andrew.cooneyTikTok - https://www.tiktok.com/@andrew_cooneyThreads - https://www.threads.net/@andrewcooney?hl=en