The Germinate Podcast

In this episode of The Germinate Podcast, Joe Sampson sits down with Jonathan Coppess for a wide ranging and deeply insightful conversation on agriculture, policy, and the realities shaping today’s farming landscape. Drawing from his extensive experience in Washington D.C., including work on multiple farm bills and time spent with the USDA and Senate Agriculture Committee, Jonathan offers a unique perspective on how policy is created and how it impacts farmers on the ground.Jonathan begins by sharing his background, growing up on a farm in Ohio before eventually finding his way into law, policy, and government work. His career path took him through Capitol Hill, where he worked directly on the 2008 and 2014 farm bills, and into the USDA, giving him a front row seat to both the creation and implementation of agricultural policy. Today, he serves as a professor at the University of Illinois, where he focuses on teaching and researching the history and development of farm policy.The conversation offers a behind the scenes look at how policy is actually made in Washington. Jonathan describes an environment that is fast paced, complex, and often misunderstood from the outside. While public perception tends to focus on division and dysfunction, he highlights the constant flow of meetings, negotiations, and decision making that shape legislation. He emphasizes that policymaking is not a simple or linear process, but rather a continuous balancing of competing interests, perspectives, and priorities.Joe and Jonathan also explore the growing disconnect between the public and the policymaking process. Jonathan explains that influence in Washington often comes down to who shows up consistently, and organizations with the resources to be present have a stronger voice. This dynamic can create an imbalance, where certain interests are better represented than others, contributing to the perception that the system is not working as intended.A major portion of the discussion shifts toward agriculture and the current challenges facing farmers. From global trade disruptions to shifting markets and geopolitical tensions, Jonathan outlines how a series of events over the past several decades have reshaped the competitive landscape. He shares the historical context behind Brazil’s rise as a major agricultural producer, tracing it back to policy decisions and global events that altered trust in U.S. supply chains.Despite these challenges, Jonathan emphasizes that the greatest strength of American agriculture is its ability to innovate. He argues that farmers are some of the most creative problem solvers, constantly adapting to new conditions and finding ways to improve efficiency and productivity. However, he also raises concerns that certain policy approaches, particularly those that rely heavily on subsidies and payments, may unintentionally limit that innovation by reducing the need to adapt.The discussion also touches on the importance of maintaining critical thinking and engagement, both in agriculture and in society as a whole. Jonathan stresses that self governance requires participation, and that stepping away from the process creates space for others to shape outcomes. He encourages listeners to stay involved, ask questions, and contribute to the conversation, even when it is complex or frustrating.The episode closes on a note of cautious optimism, pointing to the next generation of farmers and professionals entering the industry. Jonathan sees growing curiosity, frustration, and a willingness to challenge existing systems as signs that meaningful change is possible. He believes that this mindset, combined with the innovative nature of agriculture, creates an opportunity to rethink how the industry approaches policy, production, and long term sustainability.

In this episode of The Germinate Podcast, Joe Sampson sits down with Stephanie Wedryk, founder of Wedryk Ag LLC, for a wide ranging conversation on innovation, agriculture, and the evolving future of work. What begins as a discussion on product development quickly expands into a deeper look at how the industry is navigating change, uncertainty, and opportunity.Stephanie shares her journey into agriculture, describing how she initially entered the space through scientific research and product development before building a career across multiple areas of agribusiness. Her experience spans working with large organizations, startups, and various segments of the industry, giving her a broad perspective on how ideas move from concept to real world application.A central theme of the conversation is the gap between innovation and execution. Stephanie explains that while new technologies are constantly being developed, many struggle to reach the field in a meaningful way. The challenge is not just creating a new product, but understanding how it fits into the full agricultural value chain. From manufacturers to distributors to local retailers and ultimately the grower, each step introduces different priorities and decision points that influence whether a product succeeds or fails.Joe and Stephanie explore how this complexity impacts innovation, especially in today’s environment where rising input costs and economic uncertainty are creating hesitation across the industry. Despite this, Stephanie emphasizes that innovation still exists, but it requires a more open minded approach. Rather than focusing only on large breakthroughs, she highlights the importance of smaller, practical improvements that solve real problems for growers.The conversation also challenges the industry’s traditional focus on yield as the primary measure of success. Stephanie suggests that efficiency, simplicity, and time savings can be just as valuable. Helping a grower save time, reduce complexity, or improve ease of use can create meaningful impact, even if it does not directly increase yield.Joe and Stephanie also discuss the broader agricultural system and the need to return to a more holistic way of thinking. Agriculture is not a series of isolated decisions, but a connected system involving soil, water, inputs, equipment, and environmental factors. Viewing it through this systems lens opens the door for more thoughtful and effective innovation.Another major topic is the future of work and how it is shifting toward more flexible, independent models. Stephanie shares her decision to start Wedryk Ag LLC and reflects on the rise of what is often referred to as the gig economy. She explains how businesses are increasingly relying on specialized expertise rather than traditional full time roles, and how this shift can create both challenges and opportunities for individuals and organizations.The discussion also touches on the role of artificial intelligence and technology in agriculture and business. While acknowledging the efficiency these tools can provide, both Joe and Stephanie emphasize the importance of maintaining critical thinking and human judgment. They highlight the risks of over relying on technology without questioning its outputs or understanding its limitations.Throughout the episode, there is a consistent focus on curiosity, adaptability, and the willingness to rethink traditional approaches. Stephanie reinforces that innovation is not just about new technology, but about asking better questions, challenging assumptions, and finding practical ways to support growers in an increasingly complex environment.This episode offers a thoughtful and forward looking perspective on where agriculture is today and what it will take to move the industry forward in a meaningful way.

In this episode of The Germinate Podcast, Joe Sampson sits down with Emily and Avery Elsing of New Age Custom Farming to explore how modern farmers are blending tradition, entrepreneurship, and digital storytelling to build both a business and a brand. What started as a simple idea to document daily life on the farm has grown into a thriving YouTube channel with tens of thousands of followers and millions of views.Emily shares how her background in agricultural marketing and social media sparked the idea to start filming their operation, while Avery initially questioned whether anyone would care about their day to day work. Over time, their authenticity, consistency, and willingness to show both the highs and lows of farming helped them build a loyal audience that connects with their story.The conversation dives into the reality of their operation, which is far from simple. As a multi generational farm in Wisconsin, they manage a diverse business that includes cash crops, custom forage harvesting, custom spraying, raising cattle, direct to consumer beef sales, and even hosting events on the farm. On top of that, they actively create content, manage brand partnerships, and run additional business ventures, making their operation a true example of modern agricultural entrepreneurship.Joe and his guests discuss how content creation has evolved into a legitimate business, not just a hobby. Emily highlights the amount of work that happens behind the scenes, from filming and editing multiple videos each week to managing brand relationships, negotiating partnerships, and handling the business side of media production. What appears simple from the outside requires discipline, consistency, and a strong understanding of both storytelling and business operations.A key theme throughout the episode is authenticity. Emily and Avery emphasize that their audience connects with them because they are willing to show real life on the farm, including mistakes, challenges, and difficult days. Rather than presenting a polished version of agriculture, they focus on being honest and relatable, which has helped build trust with their viewers.The conversation also explores the changing landscape of marketing in agriculture. Traditional advertising methods are becoming less effective, while content driven storytelling and influencer partnerships are creating new opportunities for companies to connect with farmers. Emily explains that credibility is everything, and they only work with brands and products they truly believe in, knowing their audience relies on their honest perspective when making decisions.Joe and his guests also discuss the importance of dealer relationships and equipment decisions on the farm. While brand preference often comes into play, they emphasize that having a reliable local dealer and strong support system is often more important than the color of the equipment itself. This reflects a broader truth in agriculture where service, reliability, and relationships drive long term success.Beyond the business and content side, the episode highlights the deeper connection to farming. Avery shares his experience growing up in a multi generational operation, while Emily reflects on her path into agriculture and the appreciation she has developed for the lifestyle. Together, they discuss the challenges of today’s agricultural economy while reinforcing their commitment to continue adapting and finding ways to stay in the industry they love.The episode ultimately paints a picture of what modern farming looks like today. It is no longer just about working the land, but about building multiple revenue streams, embracing technology, and connecting with a broader audience. Emily and Avery represent a new generation of farmers who are not only producing food but also telling the story of agriculture in a way that resonates far beyond the farm.

In this solo episode of The Germinate Podcast, Joe Sampson shares a real time reflection on what he is seeing across the agriculture industry after spending several weeks on the road meeting with companies, attending conferences, and having conversations with leaders across the space.Joe frames this episode as a “state of the union” for agriculture, technology, and business, offering a candid perspective on where the industry stands today and where it may be heading. A major focus of the conversation is the rapid acceleration of artificial intelligence and the broader infrastructure being built to support it, including the explosion of data centers across states like Iowa.He highlights the scale of investment being poured into AI driven infrastructure, with major technology companies building massive facilities that require significant land, energy, and resources. These developments point to a larger shift that is already underway, one that is reshaping not just agriculture, but the entire economy.Joe emphasizes that this transformation is not something businesses can ignore or opt out of. AI is already here, and the companies that learn how to use it effectively are gaining a clear advantage in efficiency, speed, and decision making. At the same time, he challenges the idea that simply adopting technology is enough to succeed.Throughout the episode, Joe reflects on conversations he has had with industry professionals who are beginning to notice a different kind of challenge emerging. As more people rely on AI tools for communication, content, and problem solving, there is a growing sense that everything is starting to sound the same. Emails, marketing messages, and even conversations are becoming more uniform, making it harder for individuals and businesses to stand out.This leads into a deeper discussion about the unintended consequences of over reliance on technology. Joe shares his concern that as tools become more powerful, there is a risk of losing critical thinking, creativity, and the ability to engage in meaningful conversations. He reflects on how simple interactions in the past required people to think, debate, and connect, while today many answers are instantly outsourced to a device.A central theme of the episode is the importance of relationships and human interaction. Joe argues that while AI can optimize processes and improve efficiency, it cannot replace trust, connection, and real conversation. In industries like agriculture, where partnerships and long term relationships are essential, this human element remains a key differentiator.He also explores how this balance plays out in business. AI can support activities like sales preparation, marketing strategy, and operational efficiency, but the outcome still depends on how people execute, communicate, and build relationships. The tools can enhance performance, but they cannot replace the effort required to show up, engage, and deliver results.Joe uses examples from sports, business, and everyday life to reinforce the idea that preparation and optimization are important, but results ultimately come down to execution. Whether it is an athlete performing on game day or a business closing a deal, success is driven by the ability to apply knowledge in real world situations.The episode closes with a reflection on the current moment, describing it as a generational shift where technology is advancing faster than ever before. Joe encourages listeners to embrace the benefits of AI while remaining intentional about maintaining the human side of business and life. He stresses the importance of staying engaged, having real conversations, and continuing to learn from others rather than relying solely on technology for answers.This episode offers a thoughtful and honest perspective on the intersection of AI, agriculture, and human connection, challenging listeners to think about how they can use technology without losing what makes them unique.

In this episode of The Germinate Podcast, Joe Sampson sits down with Kerry Juhl to explore the foundational role that health, fitness, and daily habits play in long term performance and quality of life. Drawing on more than three decades of experience in the health and wellness industry, Kerry shares practical insight into how individuals and organizations can take a more intentional approach to well being.Kerry begins by sharing her background in exercise science and her career in corporate wellness, where she spent years helping organizations build cultures that support employee health. Over time, her work expanded into coaching individuals, particularly those who had spent years prioritizing their careers and were now looking to regain control of their health and energy.A central theme throughout the conversation is the concept of metabolic health and the reality that a large percentage of the population is living with early indicators of chronic conditions. Kerry explains how factors such as high blood pressure, poor nutrition, lack of movement, and inadequate sleep contribute to long term health risks. She emphasizes that many of these issues are preventable, but only if individuals begin making changes before symptoms become more serious.Sleep is highlighted as one of the most overlooked yet critical components of overall health. Kerry explains that sleep is when the body restores and resets, and without it, energy levels, decision making, and daily performance are significantly impacted. Poor sleep often leads to a cascade of unhealthy behaviors, including increased caffeine consumption, poor nutrition choices, and reduced physical activity.The conversation also explores how habits are formed and why consistency matters more than intensity. Kerry emphasizes that sustainable movement throughout the day, whether through structured exercise or simple activities like walking, can have a significant impact on overall health. She encourages listeners to find forms of movement they enjoy and can maintain long term, rather than relying on extreme or short lived fitness efforts.Strength training is another key topic, particularly in the context of aging and maintaining independence. Kerry explains that muscle mass naturally declines over time, and without intentional effort to maintain it, individuals may experience reduced mobility and strength later in life. Building and preserving muscle is essential not only for physical performance but also for long term health and longevity.Nutrition is discussed as both essential and often confusing. With constantly changing trends and conflicting information, many people struggle to know what to eat. Kerry encourages a return to simple, whole foods and emphasizes the importance of protein, hydration, and balance. She highlights that while supplements can play a role, they should not replace foundational habits built around real food and consistent routines.Joe and Kerry also address the growing popularity of quick fix solutions such as weight loss medications. While acknowledging that there may be a place for certain medical interventions, Kerry stresses that without long term habit change, these approaches are often temporary and can lead to setbacks. Sustainable health requires consistent behaviors, not short term solutions.Throughout the episode, the importance of mindset is reinforced. Kerry explains that individuals must take ownership of their health and recognize that small, daily choices compound over time. By focusing on simple, repeatable habits and maintaining a long term perspective, individuals can improve their energy, performance, and overall quality of life.This episode offers a practical and grounded approach to health, cutting through trends and complexity to focus on what truly drives lasting results.

In this episode of The Germinate Podcast, Joe Sampson sits down with Megan Ratcliff, co-founder of Clarity in Motion Collective, to explore how artificial intelligence is reshaping the way businesses operate, market, and make decisions.Megan shares her perspective on AI as more than just a tool. She frames it as a transformation that requires a shift in mindset, not just technology adoption. With a background in leading AI transformation across organizations, she emphasizes that success comes from combining human judgment with AI capabilities, not replacing one with the other.The conversation dives into the reality that many teams are already using AI, but often in isolated, unstructured ways. Megan explains how organizations can move from scattered experimentation to intentional systems by developing what she calls AI fluency. This includes understanding how to ask better questions, how to interpret outputs, and how to maintain human creativity and strategic thinking throughout the process.Joe and Megan also unpack how marketing has dramatically changed in recent years. Traditional playbooks centered around predictable funnels and attribution models are becoming less effective as buyer behavior evolves. Today’s customers expect personalized, flexible experiences and they want to engage with brands on their own terms. Megan highlights how businesses must adapt by focusing less on internal processes and more on delivering meaningful value to the customer.A key theme throughout the discussion is the importance of curiosity. Megan explains that the most effective use of AI comes from those who are willing to explore, test, and think critically. Rather than relying on AI for quick answers, she encourages teams to use it as a thought partner to uncover insights, identify patterns, and better understand their customers.The episode also explores practical applications of AI in areas like customer research, workflow design, and operational efficiency. Megan shares how organizations can use AI to analyze conversations, identify trends, and make more informed decisions without losing the human touch that builds trust and connection.Joe brings in real-world examples from his own experiences, highlighting both the benefits and frustrations of automation. Together, they discuss where AI enhances the customer experience and where it can create friction if not implemented thoughtfully.At its core, this conversation is about balance. It is about leveraging powerful technology while staying grounded in human insight, empathy, and intuition. Megan reinforces that the companies who succeed will be the ones who use AI responsibly, stay close to their customers, and remain adaptable in a rapidly changing landscape.For those navigating uncertainty around AI, this episode offers a clear and practical perspective on how to move forward with confidence and intention.

In this episode of The Germinate Podcast, Joe Sampson sits down with Dan Schultz, an agricultural marketing strategist known for challenging the way the industry thinks about marketing, sales, and brand building.Dan shares his perspective on why traditional marketing approaches in agriculture are broken and how companies can rethink their go to market strategy to drive real business outcomes. Drawing from his experience working with ag companies across the globe, he explains why marketing should not exist as an “arts and crafts” function, but instead as a driver of revenue, culture, and long term growth.The conversation explores the disconnect between sales and marketing teams, highlighting how differing motivations often lead to misalignment inside organizations. Dan explains that while marketing often seeks to be liked, sales seeks to be respected, and bridging that gap is critical for success.Joe and Dan also dive into the evolution of marketing agencies and how the industry has shifted from large, hierarchical organizations to more agile, value driven teams. They discuss how the rise of AI and automation has made “good” work easy to produce, and why standing out now requires something more human, unexpected, and differentiated.A major theme throughout the episode is the importance of creativity and artistry in business. Dan emphasizes that professionals today must think like artists, not just operators, creating new ways of solving problems rather than simply following established processes. He explains that true differentiation comes from delivering something unexpected that creates real value for customers.The discussion also touches on brand building, with a focus on how brands are not defined by logos or messaging, but by the experience and feeling they create. Joe and Dan highlight how companies like Chick-fil-A and John Deere succeed not just because of their products, but because of how they make customers feel.Another key topic is the inefficiency of traditional marketing tactics like trade shows. Dan argues that many companies participate out of habit rather than strategy, often failing to engage meaningfully with customers or create memorable experiences that drive results.Dan introduces the concept of category design, explaining how successful companies do more than promote products. They create the context that helps customers understand why their solution matters. Instead of competing on incremental improvements, the most effective companies align their products with larger industry shifts and customer problems, making their solution feel necessary rather than optional.The episode closes with a powerful reminder that businesses must reconnect with the human element. Whether it is marketing, leadership, or customer relationships, success comes from understanding people, delivering real value, and consistently following through on what you promise.

In this episode of The Germinate Podcast, host Joe Sampson sits down with recent graduates Jack O’Brien and Shae Doherty to explore what it feels like to step out of the structured world of college and into the uncertainty of the professional workforce. Their conversation highlights the mix of excitement, anxiety, opportunity, and curiosity that many young professionals experience during this transition.Shae shares her journey from playing collegiate soccer to graduating early from the University of Iowa with a degree in marketing. Now beginning her career search, she talks about the challenge of narrowing down potential career paths and identifying the types of companies and roles that could provide both purpose and long term growth. Like many recent graduates, she finds herself navigating a world where possibilities feel both wide open and overwhelming.Jack’s path looks slightly different but reflects many of the same questions about career development. After graduating from the University of Iowa with a communications degree, he began working in sales and management roles, gaining early professional experience through a structured training program. Eventually he made the decision to return to school and pursue an MBA in Dublin, Ireland, an experience that pushed him outside his comfort zone and helped reshape his understanding of business, leadership, and global opportunity.Joe guides the conversation toward the broader realities facing today’s graduates. Together they discuss the pressure of making early career decisions, the value of continuing education, and how travel, work experience, and personal growth can influence professional direction.The discussion also touches on generational stereotypes often associated with younger professionals. Topics such as social media influence, career expectations, and workplace anxiety are examined openly, with Jack and Shae offering honest reflections about how much of those perceptions reflect reality and how much are oversimplifications.Throughout the episode, the conversation emphasizes the importance of exploration, adaptability, and building meaningful experiences early in one’s career. Jack and Shae describe the importance of learning through trial and error, surrounding yourself with mentors, and remaining open to opportunities that may not fit the original plan.Ultimately, the episode offers a thoughtful look at the early stages of professional life. It highlights how curiosity, resilience, and a willingness to step into the unknown can help young professionals find their footing while building careers that evolve over time.

In this episode of The Germinate Podcast, host Joe Sampson sits down with Zac Engler, Chief AI Officer at C4 Tech Services, to explore how artificial intelligence is reshaping the modern workforce and what it means for businesses navigating rapid technological change. Zac works with organizations across industries to develop AI strategies, train teams, and build custom AI solutions that improve productivity and operational efficiency.The conversation dives into the growing “AI acceleration gap,” a trend where workers and companies who adopt AI tools are quickly outperforming those who do not. Zac explains how tools like ChatGPT, Claude, Gemini, Copilot, and Perplexity are helping professionals increase productivity, automate repetitive tasks, and dramatically improve performance in areas like sales, marketing, HR, and operations.Joe and Zac also explore how generative AI is transforming everyday business functions. From creating training programs and research reports to analyzing workflows and building internal systems like CRMs, AI is changing how work gets done. Zac shares real examples from his consulting work showing how companies can use AI to streamline processes, analyze data faster, and uncover opportunities for growth.The discussion also highlights practical strategies for organizations just beginning their AI journey. Zac emphasizes the importance of strong prompting techniques, documenting workflows and standard operating procedures, and appointing internal AI champions who can guide adoption across teams. According to his experience, even simple AI implementations can deliver measurable productivity gains for knowledge workers across departments.Beyond the business implications, Joe and Zac address the broader societal questions surrounding AI adoption. They discuss concerns around overreliance on technology, the importance of human expertise, and how education systems may need to evolve to prepare future generations for an AI powered world.Whether you are an executive, entrepreneur, or simply curious about the future of work, this episode offers a grounded look at how AI is already transforming the workplace and how businesses can adapt before the gap between adopters and non adopters grows even wider.

Podcast: The Germinate PodcastHost: Joe SampsonGuest: Chelsea Bodin and David JamesIn this episode of The Germinate Podcast, Joe Sampson sits down with labor and employment attorneys Chelsea Bodin and David James of Nyland Johnson Lewis to unpack one of the most complex and rapidly evolving areas of business today: the employee employer relationship.What begins as a conversation about HR trends quickly expands into a broader discussion about how employment law has fundamentally shifted over the past decade. Chelsea and David explain how the regulatory landscape has moved from primarily federal oversight to a growing patchwork of state specific laws. With remote work expanding across state lines, employers are now navigating multi state compliance challenges even when they consider themselves local businesses.The conversation dives into the rise of paid family and medical leave laws, the growing complexity of leave management, and how employers can balance compliance with compassion. They explore the importance of consistency in applying workplace policies and how well structured employee handbooks can help mitigate disputes before they escalate into litigation.Joe raises the trend of fractional HR services and whether outsourcing human resources functions creates risk for small and mid sized manufacturers. Chelsea and David share insights on how organizations may unintentionally expose themselves to greater liability by underinvesting in proactive HR infrastructure, particularly in industries like manufacturing where operational disruption can have significant consequences.The discussion also touches on the impact of artificial intelligence in the workplace. From clients requesting law firms to use AI tools for efficiency, to employees using AI platforms to initiate pro se litigation without attorneys, Chelsea and David explain how technology is reshaping both sides of the employment landscape.They preview their upcoming session at the Farm Equipment Manufacturers Association Supply Summit and Showcase in San Antonio, where they will address evolving drug testing laws, cannabis legalization, discipline and termination best practices, and create an open forum for manufacturers to ask real time questions about workforce challenges.At its core, this episode highlights how rapidly the employment environment is changing and why proactive education, consistent processes, and strong industry relationships matter more than ever.Contact Information:Nyland Johnson LewisWebsite: https://www.njlattorneys.com

Host: Joe SampsonGuest: Roger MurdockIn this episode of The Germinate Podcast, Joe Sampson sits down with longtime industry leader Roger Murdock for a wide ranging conversation about agriculture, innovation, relationships, and what it really takes to stay relevant in a changing world.Roger’s journey into agriculture was anything but conventional. Originally pursuing telecommunications and working as a news cameraman in Wisconsin, he ultimately followed his passion for farming and earned a dual degree in Business Administration and Animal Science. From there, he built a decades long career in sales, marketing, global manufacturing, and supply chain across major agricultural equipment companies before joining Montag Manufacturing.Throughout the conversation, Roger reflects on what he has learned from working across large global corporations, supply chain organizations, and mid market shortline manufacturers. He shares how those varied experiences shaped his perspective on customer relationships, innovation speed, and how different company structures impact the ability to bring products to market.A key theme of the discussion is return on investment. In today’s tighter ag economy, Roger emphasizes that growers cannot simply chase yield. Instead, they must evaluate how every purchase, input, and operational decision impacts profitability per acre. From fertilizer banding versus broadcasting to smarter nutrient placement, he explains how improving efficiency can drive stronger financial outcomes even in challenging commodity cycles.The conversation also dives into global agriculture. Roger shares insights from international markets including Australia, Kazakhstan, Brazil, and Europe, discussing how production practices differ and how emerging regions are rapidly improving their output. As global crop production expands, he highlights the importance of developing new domestic demand channels such as ethanol and sustainable aviation fuel to balance supply.Joe and Roger also discuss farm shows and their evolving role in the industry. From World Ag Expo in California to Commodity Classic and Agritechnica in Germany, Roger explains why face to face relationships still matter in a digital world. He shares why shortline manufacturers have unique advantages at international exhibitions and how organizations like the Farm Equipment Manufacturers Association provide critical resources for smaller companies looking to grow.At its core, this episode is about relationships, adaptability, and continuous learning. Roger reflects on the importance of collaboration in a small industry, the value of not burning bridges, and why innovation often moves fastest through nimble shortline companies willing to solve niche problems quickly.Whether you are a manufacturer, dealer, grower, or industry professional, this episode offers perspective on where agriculture has been, where it is now, and where opportunity may lie in the years ahead.

Host: Joe SampsonGuest: Jason WalsmithIn this unique and deeply reflective episode of The Germinate Podcast, Joe Sampson sits down with longtime Iowa musician and creative entrepreneur Jason Walsmith, best known as one half of the band The Nadas. What begins as a nostalgic look back at the 1990s Iowa music scene quickly becomes a powerful conversation about grit, reinvention, creativity, and the courage to keep evolving.Jason shares the origin story of The Nadas, formed in 1993 during the height of the alternative and AAA music movement. From basement fraternity parties and packed nights at the OP in Cedar Falls to recording early albums above a plumbing supply shop in Fort Dodge, Jason reflects on the scrappy, do it yourself beginnings that shaped the band’s identity.The conversation highlights the role of producer Paul Wright in helping the band elevate their sound and discover their potential. Jason pays tribute to Wright’s mentorship and influence, explaining how his guidance transformed their early recordings and helped lay the foundation for a 30 year career.Joe and Jason explore the realities of navigating the music industry through decades of change. From independent CD production in the mid 1990s, to Napster and file sharing, to streaming platforms today, Jason explains how the business of music has evolved multiple times over the course of their career. The discussion offers a candid look at what it means to sustain a creative life when the financial model continually shifts.Beyond music, Jason opens up about his parallel career in photography and the internal struggle of holding two creative identities at once. For years, he wrestled with being a musician with a day job in one world and a photographer who plays music in another. Eventually, he embraced a broader truth that he is simply an artist.The episode also dives into vulnerability, creative blocks, and the discipline required to keep writing and performing after three decades. Jason discusses how creativity is not reserved for artists. It is available to anyone willing to remain curious and step outside their comfort zone. His recent move to rural Iowa, new business ventures, and even starting a herd of cattle represent a continued willingness to grow and evolve.Throughout the conversation, Joe and Jason reflect on the magic of live performance and the moments when energy exchanges between artist and audience transcend explanation. They discuss how those experiences, even in small libraries or intimate rooms, can feel just as powerful as large arenas when authenticity and connection are present.At its core, this episode is about staying in the game. It is about resilience, curiosity, reinvention, and choosing to live creatively no matter your profession.

In this wide-ranging and deeply insightful episode of The Germinate Podcast, Joe Sampson sits down with James Shurts of Great Plains Manufacturing for an honest conversation about leadership, resilience, and navigating one of the most challenging periods the ag equipment industry has faced in decades.James brings nearly 30 years of experience across agriculture, manufacturing, product strategy, and corporate leadership. Growing up on a family farm in north-central Kansas and still actively farming today, James offers a rare blend of operational insight and firsthand understanding of the realities producers face.The discussion opens with the importance of relationships and networks in agriculture, emphasizing how trust, shared experience, and long-term connections continue to define the industry. James reflects on his career path—from early roles at Caterpillar, to corporate leadership and consulting work, and ultimately to Great Plains Manufacturing—highlighting how each chapter shaped his approach to strategy and decision-making.Joe and James dive into the current ag downturn, exploring why this cycle feels different from past ones. They unpack the impact of inflation, trade policy, tariffs, global demand shifts, and geopolitical disruptions, including the long-term ripple effects of COVID and the Russia–Ukraine conflict. James explains how agriculture remains fundamentally driven by demand, not price, and why inconsistent global trade policy has created prolonged uncertainty for farmers and manufacturers alike.The conversation turns toward adaptability and diversification, particularly in light of growing competition from South America. James explains why U.S. agriculture still holds key advantages in soil health, crop quality, and long-term sustainability—but only if innovation and efficiency continue to advance.From there, the focus shifts inside the manufacturing world. James shares how Great Plains Manufacturing has worked through organizational integration following Kubota’s acquisition, emphasizing the importance of eliminating duplication while preserving brand identity and company culture. He outlines how aligning product strategy, engineering, parts, and manufacturing under one unified structure has strengthened resilience without sacrificing independence.A significant portion of the discussion centers on disciplined portfolio management, modular product design, and the importance of balancing innovation with operational efficiency. James explains how focusing on commonality, scalability, and real customer needs allows manufacturers to weather downturns and emerge stronger.Joe and James also explore the growing role of AI and data-driven decision-making in manufacturing and product development. Rather than hype, James frames AI as a practical tool—one that can enhance design, improve productivity, and help teams make better decisions faster, all while supporting human talent instead of replacing it.The episode closes with a thoughtful discussion on leadership, industry involvement, and giving back through organizations like the Farm Equipment Manufacturers Association. James shares why strong industry networks matter now more than ever and why shaping the future beats waiting for cycles to turn.Throughout the conversation, one message is clear: resilience comes from intentional strategy, strong culture, and the willingness to adapt—before you’re forced to.

In this forward-looking episode of The Germinate Podcast, Joe Sampson sits down with ag-tech founder and industry thought leader Chris Hunsaker for a wide-ranging conversation about innovation, efficiency, and the future of agricultural equipment.Chris shares his journey from growing up on a farm in southern Idaho to leading a technology-driven company focused on improving how farms manage operations and data. A defining moment from his childhood — watching a storm wipe out ripe wheat that couldn’t be harvested in time — shaped his lifelong interest in efficiency, timing, and helping farmers gain more control in an industry where so much is unpredictable.From there, the conversation moves into the realities facing manufacturers and farms today. Joe and Chris unpack why simply making machines “bigger and faster” has limits, how legacy systems can slow innovation, and why the next wave of progress will come from smarter automation, data use, and rethinking equipment design from the ground up.Chris challenges the traditional “feed the beast” manufacturing mindset — where factories focus on keeping lines running at all costs — and explains how inventory, batch production, and rigid processes can actually hide inefficiencies. Drawing from principles like constraint management and lean thinking, he makes the case that the future belongs to companies willing to rethink how products are designed, built, and supported.The discussion also dives into the accelerating role of AI in design, engineering, and operations. Chris explains how emerging tools are already changing how software is written and how equipment could be designed in the future, lowering the barriers to innovation and opening the door for smaller, more agile companies to compete in new ways.At the center of the conversation is a consistent theme: disruption creates opportunity. For manufacturers, shortliners, and ag-tech companies, this moment represents a chance to lead again — not by copying legacy models, but by embracing automation, smarter data use, and more flexible design approaches.Chris closes by reminding listeners that innovation in agriculture isn’t abstract — it has real-world impact. When better systems help a farmer get a crop harvested before a storm hits, the benefits are immediate and meaningful.

Automation is one of the biggest buzzwords in manufacturing — but according to Matt Henley of THG Automation, most companies are asking the wrong first question.Instead of “How do we automate everything?”, Matt makes the case for a smarter approach:Start simple. Start where you win fast. And stop turning automation into a science project.Joe and Matt dive into the real-world mindset shift companies need in 2026 — from planning and culture to workforce realities and why automation doesn’t eliminate jobs… it changes the game.Many manufacturers jump in trying to automate their most complex, difficult processes first. Matt explains why this often leads to failure and frustration. The better strategy?Automate the easy, repetitive work first and create quick, measurable wins.In welding and fabrication, money is made when sparks are flying. Matt breaks down how automation increases productive time, reduces downtime, and keeps operations focused on throughput instead of struggle.A major theme of the conversation is cultural:• Automation removes monotonous, repetitive work• Skilled employees get opportunities to grow• Companies retain workers longer• Shops become more attractive to new talentMatt shares examples of veteran employees choosing to stay longer because automation improved their day-to-day work.When a shop adds automation, customers notice. Companies are often contacted for new work simply because they’ve demonstrated improved capacity, quality, and modern capability.Automation isn’t just an operations decision, it’s a market signal.Joe and Matt address a common industry mindset:“Labor will come back” or “The market will turn around.”Matt’s take is simple: waiting is not a strategy.Companies that plan, invest, and improve during uncertain times position themselves to grow when others are stuck.Bringing in automation often signals progress and forward thinking. Employees see opportunity instead of stagnation. It opens doors to:• New roles• Expanded capabilities• In-house production growth• Increased customer trustAutomation becomes a catalyst for long-term development.Matt shares how THG Automation was born from a single customer request in 2020. What started as one system quickly revealed a gap in the market for practical, collaborative automation solutions — and the company grew from there.Matt emphasizes that success doesn’t come from complexity. It comes from:• Partnering with the right people• Making informed starting decisions• Executing with a plan• Adjusting when neededAutomation works best when companies take ownership of the process.Matt HenleyTHG Automation https://thgautomation.com [email protected] Matt & Joe Talk AboutThe Biggest Mistake Companies Make with AutomationWhy “Arc-On Time” Equals ProfitAutomation Is Not About Replacing PeopleThe Hidden Marketing Advantage of AutomationPlanning vs. WaitingWhy Company Culture Changes When Automation Is IntroducedFrom One Project to a CompanyThe Real Definition of Success with AutomationGuest Info

Podcast: The Germinate PodcastHost: Joe SamsonGuest: Jason KiesauLinkedIn URL: https://www.linkedin.com/in/jason-kiesauIn the first episode of 2026, Joe Samson sits down with leadership consultant and social intelligence expert Jason Kiesau for a deeply personal and practical conversation about leadership, behavior, and human connection.Jason shares his powerful personal story, from growing up in a volatile household to struggling academically and professionally in his early years and how those experiences shaped his passion for understanding human behavior. Through adversity, self-awareness, and intentional growth, Jason found his calling in leadership development, emotional intelligence, and helping people navigate relationships more effectively at work and at home.The conversation explores why so many workplace challenges are actually behavioral challenges, how most of our communication patterns operate on autopilot, and why self-awareness is the foundation of effective leadership. Jason breaks down the concept of social intelligence, explains how dominant behavior styles influence communication, and shares real-world examples of how misunderstandings between leaders often stem from unmet behavioral needs rather than poor intentions.Joe and Jason also discuss Maslow’s Hierarchy of Needs and how stress, insecurity, and unmet foundational needs can quietly drive decision-making, performance, and conflict. Together, they unpack why leadership begins with leading yourself, why adaptability and versatility matter more than ever, and how understanding behavior can reduce stress while increasing trust, collaboration, and results.This episode blends vulnerability, psychology, leadership science, and lived experience into an honest conversation about growth, purpose, and what it really takes to work well with people in today’s complex world.

In this deeply insightful conversation, host Joe Samson is joined by leadership coach, speaker, and executive leader Chick Herbert for an honest look at what effective leadership really requires in today’s rapidly changing world.Chick brings decades of experience, spanning public companies, private companies, nonprofits, consulting, and executive coaching and shares why leadership remains both simple and incredibly complex. Drawing from his work with hundreds of organizations and thousands of leaders, Chick breaks down why human dynamics, not technical expertise, are often the biggest barrier to performance.Together, Joe and Chick explore the evolving challenges leaders face, including faster change cycles, increased pressure, and the growing importance of being a people-centric leader. Chick discusses the power of asking the right questions rather than providing quick answers, explaining how this approach develops stronger thinkers, reduces dependency, and improves entire organizational systems.The conversation also dives into humility, ego, accountability, AI’s growing impact on leadership, and why leaders must continually calibrate themselves to the “ground truth” inside their organizations. Through stories, practical frameworks, and personal reflections, Chick offers a compelling blueprint for leading with clarity, curiosity, and genuine care.This episode is a must-listen for anyone who wants to better understand modern leadership and themselves.

In this episode of The Germinate Podcast, host Joe Samson sits down with Tim Burenga of WorkSaver for a wide-ranging conversation about leadership, resilience, faith, and what it truly takes to build and sustain a business through uncertain times.Tim shares candid reflections on growing up in a family business, witnessing firsthand the sacrifices and pressure his parents endured during challenging economic cycles. From long hours and financial strain to the quiet strength required to keep moving forward, Tim offers a deeply personal look at the realities behind entrepreneurship that rarely get discussed.The conversation explores how strong partnerships at home shape strong leaders at work, and why surrounding yourself with the right people, personally and professionally, is essential for long-term success. Joe and Tim also dive into the importance of process, habit-building, and accountability, particularly when navigating areas outside your expertise, like finance or operations.Throughout the episode, Tim speaks openly about the role of faith, humility, and community in leadership, emphasizing that growth doesn’t happen in isolation. The discussion also touches on the evolving role of industry organizations like FEMA, the value of collective knowledge, and why staying connected to the broader agricultural and manufacturing ecosystem matters now more than ever.This episode is an honest, thoughtful conversation about perseverance, purpose, and the human side of business, a reminder that progress often comes not from having all the answers, but from showing up consistently, learning as you go, and leaning on the people who walk alongside you.

In Part 2 of this year-in-review conversation on The Germinate Podcast, host Joe Samson continues the discussion with Tim Dunn and Mike Parsh, diving deeper into generational change, youth development, education, and the long-term implications for the workforce.The episode opens with a candid discussion about teenagers growing up in a world dominated by smartphones and constant feedback loops. The group reflects on how social media has fundamentally changed adolescence—amplifying self-awareness, comparison, anxiety, and pressure in ways previous generations never experienced. While teenage behavior may be universal across cultures, the immediacy and intensity of digital feedback has reshaped how young people see themselves and the world.From there, the conversation shifts toward faith and meaning. Joe shares observations from college football interviews where young athletes openly credit their faith, sparking a broader discussion about whether younger generations are searching for something more grounded amid cultural noise and uncertainty. While overall religious participation may be declining, the group explores the possibility that some young people are seeking truth, stability, and purpose in response to chaos rather than despite it.A significant portion of the episode focuses on education and accountability. Tim, speaking from decades of experience in education, describes how expectations in schools have changed—particularly around grading, deadlines, retakes, and consequences. The group debates whether current systems truly prepare students for the realities of adult life and work, where mistakes often carry real and lasting consequences.Joe, Tim, and Mike connect these educational shifts to broader workforce concerns. With many young people uncertain about job availability, homeownership, and long-term stability, the conversation explores how a lack of clear goals and attainable milestones can impact motivation, responsibility, and confidence. They reflect on how difficult it has become to achieve what once felt like simple aspirations—owning a home, starting a family, building a stable life—and how that reality shapes generational outlook.The episode also examines the challenges employers face managing five generations in the workforce at once. Mike shares insights from working with organizations navigating generational differences in communication styles, expectations, benefits, and engagement. From preference for human interaction versus AI-driven support to differences in how information is consumed, the group highlights the complexity businesses face in connecting meaningfully across age groups.As the conversation closes, the group returns to a central theme: the importance of human connection, accountability, and presence. While technology and AI continue to advance, Joe, Tim, and Mike emphasize that relationships, responsibility, and shared experiences remain essential to personal fulfillment and societal stability. Rather than offering easy answers, the episode invites reflection on how individuals, parents, educators, and leaders can help the next generation find purpose in an increasingly digital world.

In this special, reflective episode of The Germinate Podcast, host Joe Samson is joined by close friends Tim Dunn and Mike Pash for an unscripted conversation that blends technology, faith, friendship, and the importance of presence in an increasingly chaotic world The discussion opens with a candid look at technology and AI, not as a threat, but as a tool—one that should ultimately serve people rather than replace meaning or human connection. Joe shares a story about AI’s impact on radiology, highlighting how technology has made professionals more efficient without eliminating the need for human judgment. Tim and Mike reflect on where they personally engage with technology and where they intentionally step away from it.From there, the conversation naturally shifts toward purpose. Joe references a recent discussion with a college quarterback about faith and grounding life in something bigger than productivity or achievement. The group explores the idea that efficiency alone doesn’t lead to fulfillment, and that true purpose often comes from relationships, shared experiences, and intentional time away from constant noise.As the episode winds down, Joe challenges the group to reflect on highlight moments from the year, specifically moments rooted in friendship. What follows is a heartfelt exchange of memories—from dockside evenings at the Lake of the Ozarks filled with music and unexpected community, to football weekends in Iowa City that rekindled shared history, and a golf trip that brought longtime friends back together outside the routines of daily life.The episode closes with gratitude—for friendship, for family support, and for the listeners—along with a hopeful look ahead to the coming year. Rather than offering answers or advice, this conversation serves as a reminder of the value of slowing down, staying connected, and prioritizing what truly matters.

In this episode of The Germinate Podcast, host Joe Samson welcomes Elad Segal, co-founder and CEO of DriftSense, for a wide-ranging conversation that blends agtech innovation, entrepreneurship, and real-life perspective from Israel during an ongoing conflict .Elad joins the show from Israel and opens up about what it’s like to build a company, raise a family, and lead a team while living under rocket alarms and constant uncertainty. He shares personal stories about evacuations, parenting young children during wartime, and how his team continues to operate as both colleagues and extended family.From there, the conversation shifts into DriftSense and the real problem the company is solving in agriculture. Elad explains that most spray decisions today rely heavily on meteorology alone—but spraying success is far more complex. DriftSense brings together chemistry, equipment setup, application method, regulations, and weather into a single algorithmic engine that helps growers and agronomists determine when and where to spray for optimal results.Joe and Elad discuss why spraying is one of the most expensive and risk-filled operations on a farm, especially as labor costs rise, chemical resistance increases, and margins tighten. Elad explains why fungicides and insecticides can cost hundreds of dollars per acre, why “pray-and-spray” is no longer sustainable, and how inefficiencies in application timing and method can waste money, time, and chemistry.The episode also dives into startup realities—how DriftSense pivoted from a regulatory-first approach to a grower-first solution after speaking with hundreds of stakeholders across the ag value chain. Elad shares candid lessons on customer discovery, saying “no” as a founder, avoiding over-customization, and focusing relentlessly on real problems rather than flashy features.Joe and Elad explore the broader theme of efficiency over yield, noting that many growers are no longer interested in promises of maximum yield, but instead want tools that help them do their existing work better, faster, and with less risk. They discuss how agtech solutions work best in combination—spray optimization alongside water optimization, maintenance software, and operational tools—rather than as one-size-fits-all answers.The conversation closes with a thoughtful reflection on technology, AI, and human connection. While automation and data continue to reshape agriculture, Joe and Elad agree that trust, relationships, and real conversations remain irreplaceable. Elad shares DriftSense’s vision of becoming the gold standard for crop protection decision-making and outlines the company’s focus on specialty crops, particularly in California.Connect with the GuestElad SegalCo-Founder & CEO, DriftSenseLinkedIn: https://il.linkedin.com/in/elad-segal-ph-d-aaa91077Email: [email protected]: https://www.drift-sense.com

In this episode, Joe Samson sits down with Christopher Pudenz, Economist and Economics & Research Manager at the Iowa Farm Bureau, to unpack what’s really happening in today’s cattle and grain markets.Chris explains why his dad’s feedlot will be empty this Christmas for the first time in 50 years, how recent policy changes and plant closures have hammered cattle futures, and why “high prices cure high prices” in a cyclical industry. They also dive into corn and soybean oversupply, Brazil’s competitive edge, emerging markets like India, and how diversification in livestock and dairy can help Iowa farmers weather the storm.The conversation closes on faith, purpose, and a surprising source of optimism: a coming return to what’s real and authentic in rural America.Thank you to our sponsors:GBGI – Planter attachment parts, manufacturing & distributionWebsite: GBGIUSA.comHaven Steel – Steel products out of Haven, Kansas & McKenzie, TennesseeWebsite: HavenSteel.comFarm Equipment Manufacturers Association (FEMA) – Supporting the equipment makers who support American farmersMore informaiton on our guestGuest: Christopher PudenzRole: Economics & Research Manager (Economist), Iowa Farm BureauLinkedIn: https://www.linkedin.com/in/cpudenzIowa Farm Bureau: https://www.iowafarmbureau.com

In this episode, Joe Sampson sits down with Colin Hurd, a serial entrepreneur and the founder of multiple agtech companies, including Mach, to explore the intersection of innovation, labor challenges, and automation in agriculture.Colin shares his entrepreneurial journey, from building his first tillage product in college to scaling and selling Smart Ag to Raven Industries, and now building Mach—a company focused on providing factory-integrated autonomy solutions for off-highway OEMs. The conversation unpacks the true bottlenecks facing modern agriculture, particularly labor shortages and the slow pace of tech adoption in the shortline manufacturing space.They also dig deep into why most autonomy solutions in agriculture haven’t yet scaled, how Mach is tackling this through modular tech stacks, and why shortliners should move fast before the majors dominate this space. Colin offers candid insights about quality, user experience, product-market fit, and how to actually build technology that solves real-world problems for farmers.A must-listen for anyone in the ag equipment industry, startups, OEMs, and anyone curious about how real automation is evolving behind the scenes.

In this heartfelt and insightful episode of The Germinate Podcast, host Joe Sampson sits down with Ben Hellbusch, President of Duo Lift Manufacturing, to explore the rich history, values, and bold moves shaping the family-run company. Coming off the 75th Anniversary of the Farm Equipment Manufacturers Association (FEMA), Ben shares how his grandfather began building equipment in the back of a milk barn in 1943, how his father grew the business through the “Dirty 80s,” and how Ben and his brother David are now modernizing and expanding the brand while staying true to their roots.Listeners get an inside look at the evolution of a multi-generational business — from manufacturing to vertical integration with distribution and, most recently, retail. Ben opens up about the challenges of labor shifts, the culture clash with younger generations, and the role of technology and AI in staying competitive.Alongside personal reflections on family, hard work, and the enduring impact of sports, this episode is a powerful reminder of what makes ag manufacturing special — resilience, relationships, and relentless drive.

In this special 40th episode of The Germinate Podcast, host Joe Sampson welcomes his longtime friend and industry veteran Cor Lodder, recently retired from Walinga, a Canadian manufacturer with global impact in agricultural transport equipment.Cor shares the incredible 70+ year story of Walinga—from his grandfather's immigration with a leather satchel full of tools to becoming a global company employing over 500 people. He reflects on 48 years of personal involvement, the importance of transitioning leadership to the next generation (G3), and how family, faith, and innovation have built Walinga's enduring foundation.The conversation dives into the evolution of manufacturing—from arc welding to CNC to laser—and the role automation, AI, and trade shows like FABTECH have played in Walinga’s growth. They also discuss the real-world implications of tariffs, the challenges of labor, and how Canadian and US manufacturing are evolving.Ending on a deeply personal and spiritual note, Cor and Joe connect over their shared Christian faith, reflecting on how biblical servant leadership and purpose-driven business can light the way for future generations.

In this powerful episode of The Germinate Podcast, host Joe Sampson sits down with Cory Carlson, a former corporate executive turned faith-driven leadership coach and author. Cory opens up about the imposter syndrome he faced climbing the corporate ladder, and how coaching transformed his life and career path.Now the founder of the Rise Community, Cory helps men live intentionally, lead authentically, and win not only at work—but more importantly—at home. With deep conviction, practical frameworks, and an unshakable faith, Cory breaks down what it means to live a life of purpose in every role you hold: husband, father, leader, and friend.Joe and Cory discuss topics ranging from personal boundaries and daily habits to family dinners, writing books, overcoming fear, and choosing courage in the face of uncertainty. Whether you’re a burnt-out executive or an aspiring entrepreneur, this episode is a wake-up call to reassess your values, clarify your vision, and take intentional action.

In this on-the-ground episode of The Germinate Podcast, host Joe Sampson reconnects with Illinois farmer Matt Perreault, live from his combine during harvest. Matt offers an unfiltered look at what it’s really like to farm corn and soybeans in 2025 amidst volatile markets, tightening margins, and shifting global trade dynamics.They dive into:• Why consistent weather hasn't necessarily equaled prosperity• The true costs of growing corn vs. soybeans• How China’s shifting trade with South America is hurting U.S. farmers• Why government “aid” isn’t a long-term solution• The ripple effects across ag-tech, equipment, and rural America• The urgent need for biofuel policies and carbon market clarityThis is a powerful listen for anyone who wants to understand the very real pressures and decisions shaping the future of American agriculture.

In this eye-opening episode, host Joe Sampson welcomes Grant Kimberley, a leading voice in U.S. agriculture and Senior Director at the Iowa Soybean Association. Together, they break down the perfect storm facing American soybean farmers—from rising input costs and collapsing demand to the devastating impact of U.S.-China trade tensions.Grant offers rare behind-the-scenes insight into how Brazil’s agricultural growth, retaliatory tariffs, and stalled U.S. biofuel policy have combined to threaten the livelihoods of countless U.S. producers. With potential global consequences and skyrocketing rural distress, the conversation explores what it will take to turn things around—including diplomatic meetings, biofuel policy reforms, and strategic domestic demand growth.Whether you’re in ag, policy, or just want to understand the broader economic landscape, this episode delivers the clarity and urgency the moment demands.

In this captivating conversation, Joe Sampson and Chris Morbitzer explore the rise of AI from personal fascination to practical implementation. Joe recalls his first brush with ChatGPT in 2022, while Chris traces his journey back to the early days of natural language processing. Together, they discuss how AI has evolved, the dangers of blind reliance, and how it’s reshaping everything from manufacturing to marketing.They also touch on the emotional and spiritual hunger in modern society, particularly among younger generations gravitating toward traditional religion and liturgy, searching for meaning in an algorithm-driven world. Chris presents AI as both a jetpack for productivity and a crutch when misused.Toward the end, Chris previews his upcoming talk at the FEMA Convention in Las Vegas, where he'll present on the "18-Month Window" for AI-readiness in distribution. The conversation offers practical advice for businesses and reflects deeply on how AI affects not only operations but our capacity for creativity, connection, and critical thinking.

In this insightful and forward-thinking episode of The Germinate Podcast, host Joe Sampson reconnects with long-time industry leader Leah Olson, a powerhouse in Canadian agriculture, policy, and ag-tech innovation. With a career spanning the rail industry, seed innovation, autonomous equipment (DOT), and executive leadership roles like AMC and Pammi, Leah shares her journey, the reality of being a CEO, and her candid views on trade, tariffs, and what's next for North American agriculture.From her small-town farm roots to leading major organizations through transformation, Leah reflects on lessons learned, the emotional and strategic burden of leadership, and how "listening" might be the most underrated CEO skill. The episode also tackles pressing issues like the U.S. tariff implementation, the fragility of Canada-U.S. trade, and what both countries must do to ensure food security and economic viability.A must-listen for anyone navigating ag policy, equipment innovation, farm economics, or just looking to lead better.

In this episode, host Joe Sampson sits down with Steve Bruere, President of Peoples Company, to explore how farmland ownership, management, and investment are transforming in today’s agricultural economy.Steve shares his personal journey from growing up on a small farm in Warren County, Iowa, to building one of the largest farmland real estate, management, and investment firms in the U.S. With operations in 35 states and 27 offices, Peoples Company manages billions in agricultural transactions annually.They discuss how technology and AI are revolutionizing farmland management, debunk myths about foreign ownership (no, China isn’t buying all U.S. farmland), and explain how outside capital and family farms can coexist in the modern market.The conversation expands into entrepreneurship, Steve’s unexpected entry into the wine business with his “Capital Call” label, and the pride and passion tied to owning even a few acres of American soil.

In this episode of The Germinate Podcast, host Joe Sampson welcomes Matthew Rassi, founder of Twenty Helping Hands, a lean manufacturing consultant and operational strategist. With a background spanning 25 years in manufacturing, Matthew shares how his corporate experience evolved into launching his own consulting firm—driven by a passion for servant leadership and empowering teams.Together, Joe and Matthew dig deep into lean principles, the importance of servant leadership, and why focusing on process—not people—is the key to sustainable growth. Matthew breaks down his step-by-step approach to transforming factories and shops, often finding 30%+ improvement without adding new people or machines.This episode is packed with actionable advice for business owners, plant managers, and entrepreneurs looking to scale, reduce chaos, and build a thriving, empowered culture.

In this heartfelt episode of The Germinate Podcast, host Joe Sampson sits down with former University of Iowa basketball star and current faith-driven entrepreneur Al Lorenzen. Together, they explore the often-overlooked spiritual cost of worldly success and how true fulfillment only comes through a relationship with Jesus.From NCAA tournaments to running a ranch-based equine therapy nonprofit, Al reflects on his personal journey from the “top of the mountain” to spiritual emptiness, and ultimately to a meaningful life centered around faith, family, and servant leadership.The conversation also delves into the pressures of parenting athletes, the cultural shift toward victim mentality, the impact of Charlie Kirk’s passing, and the importance of standing firm in truth during challenging times.Whether you're a leader, parent, entrepreneur, or just navigating life’s valleys, this episode is a reminder that you’re never truly winning until you're grounded in something greater than yourself.

In this special live episode recorded at Tech Hub Live in Des Moines, Iowa, Joe hosts a riveting panel discussion with leaders from across agriculture, technology, and law.Panelists include:Grateful for the thoughtful insights from this powerhouse group:Rhishi P. – Founder, Metal Dog LabsChristopher Dolan– Partner, Faegre DrinkerTami Craig Schilling – Strategic Comms, Bayer Crop ScienceArthur S.. – Director of Digital Ag, Mid Kansas CoopAmy Reddington at @meister Media WorldwideThey dive deep into how AI is impacting agriculture, society, and human relationships. From fears around data privacy and job disruption to excitement about freeing up time for family and legacy, this candid conversation explores the promise—and responsibility—of leveraging AI the right way.This isn’t your typical panel. Expect honesty, laughter, moments of vulnerability, and a powerful reminder that while AI may change how we work, it can’t replace what makes us human.

In this special edition of The Germinate Podcast, host Joe Sampson is joined by Adam Steen, who is running for Governor of Iowa, for a raw and powerful conversation recorded on the morning of September 11th. Still reeling from the shocking attack on Charlie Kirk, the two explore the spiritual, cultural, and emotional toll of evil in America—and how the nation has drifted away from truth.Steen speaks with vulnerability and fire about his decision to run for governor, his battle-tested faith journey, and his personal experience raising a son with Joubert Syndrome. This episode is not just political—it's spiritual. It's about standing up for truth in a world that punishes truth-tellers, and redefining leadership as a calling, not a career.Joe and Adam don't hold back—from cultural commentary to deeply personal stories of suffering, healing, and conviction, this episode will leave listeners thinking, praying, and ready to act.

In this captivating episode, host Joe Sampson sits down with Gary Wickham, the visionary CEO of MagrowTec, to uncover the journey of a scientist turned serial entrepreneur who’s revolutionizing agriculture.From growing up in a family of nine in Ireland and falling in love with science as a kid in his father’s lab, to building a $300M business and founding a disruptive agri-tech company, Gary’s story is rich with resilience, innovation, and global impact.They discuss the magnetic technology behind MagrowTec and how it optimizes pesticide usage, drastically reduces waste, and increases ROI for farmers—all without wires, software, or complexity.Gary also opens up about:The cultural and business-friendly climate of IrelandWhy American agriculture is key to MagrowTec’s futureThe power of family and partner support in entrepreneurial successHow innovation can empower smallholder farmers across Africa and AsiaThis is a must-listen for anyone in ag, tech, or entrepreneurship.

In this eye-opening episode, Joe Sampson chats with Natalie Kovarik, co-host of the Discover Ag podcast, about the whirlwind of food misinformation, agriculture myths, and what it really means to eat well in a world overloaded with social media soundbites. They explore the viral TikToks, trending health fads, glyphosate debates, and even whether Europe really has better food.From Natalie's background as a pharmacist-turned-rancher to her current role as a podcast host educating consumers on food systems, she brings deep insight and a refreshingly level-headed perspective. The conversation ranges from fake alien beach holes to the nuances of GMOs, glyphosate safety, and why moderation—and critical thinking—are more important than ever.

In this episode of the Germinate Podcast, host Joe Sampson welcomes David Thompson, National Marketing and Sales Director at Stine Seed, for a wide-ranging conversation that dives into the evolution of agriculture, innovation in seed genetics, and the philosophy that fuels industry giants like Harry Stine.The episode opens with a compelling story about Harry Stine's global influence, followed by David sharing his personal connection to the Stine family and his journey through the company. The discussion explores how bold risk-taking, ag research culture, and aggressive innovation are embedded in Stine’s DNA. David elaborates on how Stine has embraced vertical integration, building its own biotech infrastructure and pioneering independent plant transformation methods.The duo also dives into Roundup Ready technology, addressing the dual challenges of herbicide resistance and public perception. David provides a nuanced view of how agriculture must balance innovation with responsibility and regulation.In the latter part of the conversation, the two explore interdisciplinary collaboration in agriculture, with a special spotlight on equipment innovation and Stine’s venture into planter and header technology. The conversation finishes with reflections on legacy, learning from failures, and always pushing forward.

In this real-talk episode of the podcast, Joe Sampson welcomes back sales leader Brian Timothy Kreifels for an unfiltered discussion on why relationships—not just quality or product—drive success in sales. They kick things off with a casual yet heartfelt golf story that quickly tees up the episode’s major theme: knowing your customer.From the marketing brilliance of Sidney Frank (the man behind Grey Goose and Jägermeister) to hiring the right salespeople, Brian and Joe break down why quality doesn't sell on its own—marketing does. They touch on emotional intelligence in selling, the power of personal connection, and why trust is your most valuable sales currency.The duo also takes a reflective turn into what AI can and cannot replace, concluding that authentic human connection, empathy, and soul simply can't be automated. Whether you're a new sales hire or a seasoned executive, this episode is packed with wisdom, warmth, and practical takeaways you can act on immediately.

In this episode, Joe Sampson reconnects with longtime friend Jason Swanson, Vice President at Business Publications Corporation (BPC) in Des Moines. The conversation journeys from their early days selling ads at CityView to BPC’s evolution into a powerhouse for Iowa’s business community. Jason shares how BPC has adapted over 42 years, maintaining its focus on high-value, niche content while embracing new distribution methods, events, and digital products.They explore Iowa’s identity beyond agriculture, the surprising entrepreneurial ecosystem, and the state’s growing appeal for companies due to cost of living, education, and connectivity. Jason explains how BPC connects leaders through over 40 annual events, fosters networking, and builds credibility by remaining apolitical and business-focused.The episode also pays tribute to BPC founder Connie Wimer — a 92-year-old visionary whose risk-taking, innovation, and leadership have shaped Des Moines’ media landscape. The discussion closes with insights into the future of local journalism, the power of good content, and why every business should understand its audience and voice.

In this episode, host Joe Sampson welcomes Tracey Wiedmeyer, co-founder of Gripp, a software platform revolutionizing agricultural maintenance through dead-simple QR code tagging. Introduced through mutual connections at FEMA, Tracey discusses how Gripp came out of Purdue University’s venture studio, Dial Labs, to address the chronic issue of equipment record-keeping in agriculture.Tracey shares his gripping (pun intended) experience pitching at the American Farm Bureau Federation’s Ag Innovation Challenge and how Gripp stood out as one of the few software companies in a sea of hardware competitors. He highlights the core functionality of Gripp—QR-tagging everything from cherry trees to center pivots for maintenance tracking—and emphasizes the app’s design philosophy: low friction, no training, and universal accessibility.The episode dives into real-world use cases, including how farmers can log equipment data, store videos for training, and manage inspections, all with a quick scan. With humble beginnings on a Wisconsin farm and years of experience in venture-backed tech, Tracey brings a unique blend of software and soil to the table. Whether you're managing a dairy or a dump truck fleet, this conversation reveals how simplicity and empathy can drive agtech innovation.Simplicity wins: Gripp’s QR-based tagging system replaces chaos with clarity—no training required.Underserved ag problems: Maintenance tracking is often ignored or paper-based. Gripp aims to modernize it.From pitch to platform: Tracey’s journey through the Ag Innovation Challenge shows how tech in ag can win with authenticity.Scalable design: While built for farms, Gripp’s model is expanding into construction, manufacturing, and more.Ownership matters: Farmers can store videos, manuals, and logs right on the asset, preserving tribal knowledge.

In this candid and thought-provoking episode of The German Eight Podcast, Joe Sampson sits down with Mark Waschek, President of Ag One Source, a top-tier recruiting firm specializing in agriculture and agribusiness. They unpack the deep shifts in career paths, hiring practices, and organizational culture across the ag industry — and why so many placements fail.Mark draws from 20+ years of experience to share what companies and job seekers often get wrong about recruitment, retention, and performance. From the critical importance of cultural fit to the four pillars of a successful hire (Culture, Style, Expectations, Skills), this conversation offers unmatched insight for anyone navigating ag careers or managing talent.Whether you’re an executive, hiring manager, or ag professional considering your next move, you’ll find invaluable perspective and advice you won’t hear anywhere else.

In this episode of the Germinate Podcast, host Joe Sampson joins forces with Marc Adams from GBGI to spotlight an inspiring agricultural entrepreneur: Vaughn Koehn of New Day Precision. Based in Aberdeen, Mississippi, Vaughn shares the remarkable story of growing his precision ag dealership from a solo operation to one of the South's most trusted ag partners.The conversation delves into New Day Precision's expertise in planter maintenance, their long-standing partnership with GBGI, and the power of listening to customer feedback to drive innovation. Vaughn also gives a surprising twist his side hustle selling floating catfish feed, one of the few in the U.S. doing so.As the trio explores the evolving role of technology in farming, from retrofitting planters to the potential of autonomy and AI, they emphasize timeless values like trust, service, and integrity. This episode is a goldmine for dealers, growers, and ag-tech professionals looking to learn what it really takes to thrive in today’s challenging ag economy.Key TakeawaysRelationships Drive Innovation: Vaughn and Marc’s collaboration demonstrates how direct dealer-manufacturer relationships can fast-track practical solutions like GBGI’s parallel arms and hybrid shanks.Service Is Everything: In both ag sales and equipment support, timely service and reliability are key to building a loyal customer base.Diversification as Survival Strategy: In a down ag economy, New Day Precision is expanding into new product lines like Amazon spreaders, seed offerings, and sprayers to ensure long-term stability.Farming’s Future Is Tech-Driven: Younger farmers are adapting quickly to precision ag, autonomy, and sensor-based tools, while legacy farmers must pivot or risk falling behind.Faith and Purpose Matter: Vaughn and Marc emphasize the deeper satisfaction found in agriculture—providing for families, serving with integrity, and stewarding the land with intention.

In this heartfelt and deeply engaging episode of the Germinate Podcast, host Joe Sampson is joined by Katie Hall, Senior Director of Advocacy at the Iowa Soybean Association. A farm kid turned ag policy powerhouse, Katie shares her winding journey from soybean fields and organic popcorn to the halls of government in Des Moines and D.C.Listeners get a front-row seat to her rural Iowa upbringing, her start walking beans, and how that instilled a work ethic and curiosity that continues to define her career. Katie opens up about advocating for farmers through policy, logistics, and trade, revealing how the agriculture industry intersects with regulation, global economics, and family legacy.Joe and Katie dive into everything from soybean tariffs and succession planning to the realities of modern farming, organic myths, and the cultural gaps in understanding where our food comes from. This is an episode about grit, purpose, and the power of asking good questions.Key Takeaways:Advocacy Starts on the Ground: Katie serves as a translator and connector for Iowa farmers, tackling real-world issues with proactive solutions.Legacy and Succession Are Central: Generational farm transitions are deeply personal and require thoughtful planning and fairness.Trade Tariffs Impact Growers: Soybean farmers are uniquely affected by tariffs due to direct international substitutes like Brazil.Organic ≠ Always Better: Katie busts myths around food labels, GMOs, and what "healthy" really means in the context of modern agriculture.Farm Kids Learn Grit Early: Katie's upbringing instilled a strong sense of independence and perseverance that's still with her today.

In this dynamic episode of the Germinate Podcast, Joe Sampson welcomes seasoned sales leader Brian Kreifels. Brian shares how he maintains confidence in sales, drawing parallels with overcoming the “after-crash” mentality in racing. They emphasize the power of building momentum—compounding small wins instead of swinging for home runs. Brian dives into his engineering-to-sales story, noting how problem-solving and competitiveness led him into a long-term career in technical/ag sales, particularly in agriculture.They discuss essential aspects of a successful sales approach:- The competitive spirit and internal drive that’s hard to teach.- Strategic meeting preparation with scenario mapping.- Maximizing CRM as a “brag board,” stressing data discipline, usage and executive buy-in.- The evolving sales tech stack—AI’s role in analytics, meeting recordings, and future intelligent workflows.- And at the heart of it all: the power of real human relationships and connections.📌 Key Takeaways- Momentum wins sales: Build confidence through consistent small wins.- Competitiveness matters: Look for it in hiring—it fuels reps through long hours and tough cycles.- Structure your meetings: Clear agendas, goals, and scenario planning lead to productive engagements.- CRM is your ally: With robust data and consistent use, it becomes your reputation and operational hub.- AI is a tool, not a threat: It boosts analytics, prep time, and CRM insights—people still matter.- Relationships over Tech: Authentic connections and referrals (thanks, Jason Nugent!) remain irreplaceable.

Glendon Kuhns joins Joe to share the incredible journey of Norden Manufacturing—from humble beginnings on a family farm to becoming a trusted OEM in hay equipment and beyond. We discuss:- The patented bale accumulator that started it all- Transitioning from outsourcing to full in-house fabrication- Rebranding from Coons Mfg. to Norden- How faith, family, and service guide their leadership- Diversifying with custom manufacturing and new hay tools- How FEMA helped them grow during cash flow challengesLearn MoreVisit nordenmfg.com or email Glendon at [email protected] to connect or schedule a tour in northeast Ohio.

In this episode, host Joe Sampson chats with Kat Coombes, GM at Tillage Management based in Tulare, California. A marine biology major turned agricultural innovator, Kat shares how a two-month job in 2012 with her family’s company turned into a fulfilling 13-year career. Her journey covers growing up on the family dairy and pistachio farm, working in Japan, and building a diversified product line for orchards, vineyards, and row crops. Kat explores the company’s mission to combine sustainability with efficiency—cutting fuel use and dust pollution—while maintaining deep family and community values. She also discusses her roles in industry through FEMA, efforts to streamline processes, and her cautious yet optimistic view of AI. And on the lighter side, Kat unwinds by playing piano, gaming with her husband, and gardening.💡 Key TakeawaysUnexpected Paths – A two-month stint back home evolved into a 13-year career grounded in evolving roles and earning respect.Family at the Core – Sharing decision‑making, defined roles, and trust form the foundation of a close-knit family business.Designed for Diversity – Tillage Management expanded its equipment line from row crops to orchards and vineyards, adapting to California’s varied agriculture.Sustainability Meets ROI – Their systems reduce fuel use by ~50% and dust pollution by 70%, aligning economic and ecological goals.Question Everything – Kat embraces a “‘processes are not people” mindset—rethinking rules for relevance and efficiency.Tech with Integrity – AI and CRM tools excite her for marketing and CRM uses—but only if they preserve personal authenticity.Passion beyond Farming – Piano, gardening, and video games recharge her—and strengthen relationships (yes, even with her husband!).

In this episode, Joe Sampson and Tim Burenga take listeners on a 45-year journey of WorkSaver—from its founding by Tim’s father in 1980 to its evolution as a dual-focused manufacturer and OEM contract specialist. Tim shares hard-earned lessons in cost control, cash flow management, and the balance between growing the dealer network while protecting its value. They explore challenges from the recession to COVID-19, the resurgence of U.S. manufacturing, the future of automation and AI in factories, and the importance of employee training. The conversation also touches on how faith shapes leadership, the strength of industry networks like FEMA, and how family business succession should be handled thoughtfully.Key Takeaways:Adaptation & Resilience: WorkSaver pivoted from wholesale drawbars to retail attachments, then expanded into OEM services (Woods & Deere–Frontier in 2004), illustrating the power of agility in manufacturing.Diversification Strategy: They keep no client above 25% of revenue and invest ahead in facilities and machines to balance growth.Cash Flow & Inventory Discipline: Tim emphasizes managing material costs, setup times, and lean production to avoid cash shortages and dealer overstock.Manufacturing Workforce: With 8 robotic welding arms, strong automation, and a regional training center for youth, WorkSaver fosters skilled labor and retains long-term employees.People & Culture: Tim stresses hands-on leadership—he’s worked every role—and fair treatment of employees fosters loyalty.Industry Collaboration: FEMA builds valuable peer-to-peer connections; Tim highlights its role in innovation (e.g., vertical tillage) and celebrating 75 years at its Vegas convention.Faith & Purpose: Tim ties the resurgence of work ethic and resilience to a revival of faith—believing stewardship, honesty, and divine guidance strengthen leadership.

In this episode of The Germinate Podcast, host Joe Sampson sits down with Jesse DePriest and Rick Faber, co-founders of 5L Performance, to discuss what it really takes to scale a business beyond its sticking points. Grounded in decades of leadership, sales, and operational experience, the 5L framework—Love, Listen, Learn, Lead, and Lean—guides organizations from chaos to clarity.Rick and Jesse share the powerful origin story of 5L Performance, how their shared philosophies collided serendipitously (even down to Jesse’s license plate!), and why most businesses struggle not from a lack of effort, but from a lack of systems thinking. The episode dives into topics like trust-based leadership, process improvement, standard work, and what truly sets high-performing teams apart.Whether you're leading a startup or a phase-two company hitting a ceiling, this conversation will inspire you to rethink how your business operates and what it really means to scale with intention.Key Takeaways:The 5L Framework: A unique leadership and operational model built on Love, Listen, Learn, Lead, and Lean.Why Businesses Stall: Often it’s not a broken strategy but a lack of organizational capability to change and execute.From Firefighting to Process Thinking: Many businesses operate in reactive mode. True transformation begins with a structured approach to solving problems.Elevate Diagnostic Tool: A 5-pillar assessment that identifies maturity across leadership, strategy, daily management, improvement systems, and enabling elements.Real Growth Requires Real Systems: You can’t scale chaos. Companies must have standard work, aligned leadership, and the discipline to improve incrementally.

In this timely and deeply insightful episode, Joe Sampson welcomes Steven Ford, retired CCO of Lapham Hickey and current M&A consultant, to discuss the wide-reaching implications of the latest U.S. tariffs. Recorded just a day after new trade measures were announced, the conversation dissects the historical roots of steel tariffs, China’s currency manipulation, and how global trade impacts U.S. manufacturing. Ford offers a rare perspective drawn from decades in the steel and fabrication industry, including his work with the military and family-owned businesses.They pivot to the current landscape of manufacturing investment, the resurgence of U.S.-based production, and the ripple effect of major players like Hyundai establishing American steel operations. Steven also shares wisdom on selling family businesses and the critical importance of planning, succession, and valuing time over dollars.📌 Key TakeawaysTariffs aren’t just taxes: They’re strategic tools for balancing unfair trade and currency manipulation—especially with China.Currency manipulation by China remains a core issue, with long-standing effects on U.S. manufacturing competitiveness.U.S. steel history: From near-collapse in the 1990s to forced consolidation in the early 2000s under Bush’s administration.National security isn’t just military—it’s manufacturing: Steel, pharmaceuticals, and more are foundational to sovereignty.Tariffs spark domestic opportunity: Foreign companies like Hyundai are now building U.S. plants to avoid penalties.Business succession is emotional and strategic: Family businesses must prepare years in advance to sell successfully.Time is a non-renewable asset: Ford urges owners to value time over squeezing for top dollar.Quotes"People don't understand currency. China was making 38 cents on every U.S. dollar before they did anything." – Steven Ford"Tariffs are a theory—to level the playing field, not a guarantee." – Steven Ford"Manufacturing in the U.S. is hot. Investors are flooding the market like I’ve never seen." – Steven Ford"Time is something you can’t replace—don't wait too long to make big moves." – Steven Ford"Selling a business isn’t like selling a house. Preparation takes years, not months." – Steven Ford