The Green Room

In this episode of The Green Room, Social Garden CEO George Glover sits down with Mark Duffy — digital and media leader with over 20 years’ experience and former National Head of Digital & Solutions at Starcom — for an in-depth conversation on the future of media, marketing and measurement.Currently on sabbatical, Mark shares how stepping away from agency life has reignited his curiosity, from learning Python and machine learning to exploring how AI is reshaping the way we work. Together, they unpack what marketers and media professionals need to unlearn, the role of automation in media planning, and why collaboration and curiosity are becoming more important than craft alone.They also dive into one of the industry’s biggest challenges — measurement — discussing attribution in a post-cookie world, media mix modelling, clean rooms, and how AI could reduce the barrier to entry for brands of all sizes.🎧About The Green RoomThis is the green room.No fluff. Just real conversations with CMOs and industry leaders about the big bets, the big breakthroughs and the marketing stuff ups.Let’s get the conversation started.Social PlatformsFacebook - https://www.facebook.com/socialgardenAUInstagram - https://www.instagram.com/socialgardenWeb - https://socialgarden.com.auLinkedInGeorge Glover - https://www.linkedin.com/in/georgeglover01Mark Duffy – https://www.linkedin.com/in/mark-duffy-4775a822/Social Garden - https://www.linkedin.com/company/social-garden/posts/?feedView=all#TheGreenRooom #Podcast #SocialGarden

In this episode of The Green Room, Social Garden CEO George Glover sits down with Seth Watts – entrepreneur, YPOer, co-founder of Campaign Agent and 2024 Enterprise AI Leader of the Year – for a sharp, engaging conversation about AI, finding success, real estate and the future of work.Seth shares how he transitioned from a third-generation print business into building a category-defining proptech, and why he believes the greatest opportunities often sit in overlooked industries with less competition, rather than in the trendiest or highest-growth categories.Together they explore how AI is transforming marketing, operations, team structure and capability — and why Synthetic Apprenticeships may completely reshape how people learn, grow and build careers in the years ahead.

In this episode of The Green Room, Social Garden CEO George Glover sits down with Steve Vamos - former CEO of Xero, ex-Microsoft executive, and one of Australia’s most respected business leaders, for a powerful 30-minute conversation on leadership, culture, and the changing nature of technology.Steve shares his greatest career learnings, what separates good leaders from great ones, and why culture matters more than ever. They also explore how AI is reshaping business, how leaders can adapt, and the mindset required to build organisations that thrive in uncertainty.