The Imperfect Founder

PODCAST · business

The Imperfect Founder

Hey humans! Welcome to The Imperfect Founder Podcast! I'm Heather (she/her) the Imperfect Founder of The Clover Collective and I'm here with my co-host Jupiter F. Stone (they/them) to chat to you all about the foundations you need in place as your start your entrepreneurial journey.I'm a corporate escapee on a mission to help new entrepreneurs kickstart their businesses and embrace their imperfections. If you're tired of the polished, perfect facade of the business world, then you're in the right place. I'm all about keeping it real and sharing my own journey as an Imperfect Founder. I bring years of both corporate and entrepreneurial experience; having worked for multiple fortune 5 companies and most recently building my half million dollar agency, The Clover Collective - and I'm joined by Jupiter, a national award-winning media producer who has been creating entertainment-based experiences for the last 17 years on a local, national, and international scale. In that time we've learn

  1. 45

    Micromanaging is RUINING your business - Being a Control Freak is STUMPING Your Growth

    In this episode of The Imperfect Founder, Heather and Jupiter discuss how micromanaging is ruining your business. Nobody likes a controlling manager or leader, so it's time you take a step back and evaluate how you might be ruining your business by being a micromanager.   Heather and Jupiter talk about: How perfectionism and being a control freak held their clients back from scaling What to do when your team hates you How to lower stress levels EVEN as a Founder

  2. 44

    Tech Titans that FAILED / Enshittification (Airbnb, Blockbuster, Uber, Twitter/X)

    In this episode of The Imperfect Founder, Heather and Jupiter discuss enshittification, and how some of the biggest tech companies have failed customers.   Heather and Jupiter talk about: Blockbusters' decline Netflix, and what they did so well that you can learn from Twitter (now X) after Elon Musk bought the company

  3. 43

    Time To Create a Safe Space for Your Team with Psychological Safety

    It's time to create a psychologically safe space for you and your team. In this episode of The Imperfect Founder, Heather and Jupiter talk about the importance of creating a safe space for your team with psychological safety so they can thrive.   Watch this episode to find out: What psychological safety is and how it makes your team feel How to navigate and get out of toxic work environment and culture How to develop a psychologically safe work environment as the founder and leader of a team.

  4. 42

    Stop Judging Yourself & Change Your Mindset To Change Your Life & Business

    In this episode of The Imperfect Founder, Heather and Jupiter talk about the importance of removing judgement so you can stop judging yourself and be OK with feeling shame. It's time you stop judging yourself and change your mindset to change your life and your business.   We cover: Why we judge ourselves as humans How to reprogram your mind How to stop judging yourself (and others) What the Rationalization Trap is   You don't want to miss this episode.

  5. 41

    Lack of Processes Will Cost You Money

    In this episode of The Imperfect Founder, we discuss the importance having processes play in your business. Lack of processes will cost you money in your business. AND it will also cost you time and your sanity. Listen to this episode to find out why that is and how you can start creating processes in your business today.

  6. 40

    Never Use A Person In Place of Automation - The Benefits of Automation! (Slack, ClickUp, Zapier)

    In this episode of The Imperfect Founder, we discussed what automation is and how to use it to save you and your team time. If you aren't already using automations in your business, you probably will after watching this episode.   Jupiter shares how they use automation to edit videos, and Heather shares how she uses automation to get two departments in her business to talk to each other and collaborate - just by ticking a box!

  7. 39

    Leadership Styles from The White House: Authoritarian vs Stewardship (Trump Vs Obama)

    In this episode, we explore the difference between authoritarian and stewardship leadership styles and what that looked like in the White House with Trump and Obama.   We also share snippets of our own experience with authoritarian styles of leadership, the inner work involved in healing from having authoritarian leaders, and stewarding our team as founders.   What's your opinion on authoritarian and stewardship styles? Let us know in the comments.

  8. 38

    Learning From People You Don't Like

    In this episode of The Imperfect Founder, we talk about the importance of putting your ego aside, and learning from the people you don't like. We share personal stories on how we handle situations when working with people we didn't like and how that changed our perspective on life and business.   The important message here is to realize that just because you don't like someone, does not mean there isn't something of value they have that you can learn from.   Don't forget to subscribe and hit that bell so you don't miss the episode next episode.

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    Letting Go of Ego - The MORE You Know, The LESS You Know

    In this episode of The Imperfect Founder, we talk about the importance of letting go of your ego and being willing to learn or hire people to do the things in your business that you aren't an expert in.   By the end of this episode, you will have an arsenal of questions to ask yourself to help reduce your own blindspots, such as:   - What pieces of your ego were you still holding onto when you first started your business?   - What is your greatest opportunity for growth when it comes to your own hubris?

  10. 36

    You Can Do It TOO - From Freelancer to Media Agency Owner in ONE YEAR!

    In this episode of the Imperfect Founder, Jupiter shares how they went from being a solopreneur and freelancer, putting out fires constantly in their business, to having processes and systems to SCALE their business in just one year.   Heather & Jupiter answer questions such as: What do you think has had the biggest impact on the growth of your business to date? What is holding me back right now from getting to the next phase in my journey? What is the most common & avoidable way you see agency owners failing in their business? What indicators do you look for as a business owner to tell you it's time to pivot?   Don't forget to subscribe and hit the bell so you don't miss the next episode of The Imperfect Founder.

  11. 35

    Forgive Me Mother For I Have Sinned / Learning From Our Mistakes

    In today's episode of The Imperfect Founder, we are reviewing the last 2 seasons -  what worked and what didn't. We have come a long way and have learned from our mistakes. Now Season 3 will be even better.  Remember to always start small and not be afraid to take imperfect action. That's the only way you learn and grow.

  12. 34

    Control Your Destiny & See How Far You Can Go

    In this episode we talk about how to take back control of your life and your destiny. It's very easy to stay stuck. But getting the right kind of support and surrounding ourselves with people who are supportive and can help us on our entrepreneurial journey makes it easier to rise and take control of our destiny.  Let's see how far you can soar. Don't forget to 'Subscribe' to this channel and hit that bell so you don't miss new episodes of The Imperfect Founder.

  13. 33

    The Burden of Business - The Show MUST Go On

    In this episode of The Imperfect Founder, we discuss the burden that comes with running a business. We talked about how having a team of people and clients dependant on you, comes with its own challenges as well as it's blessings. It only feels like a burden because we care deeply for the people we work with and the clients we serve.  Liked this episode? Don't forget to subscribe and hit that bell so you never miss our future videos.

  14. 32

    Leading With Love & Investing in Your Team

    In this episode of The Imperfect Founder, Heather and Jupiter discuss the importance of leading with love and investing your time and energy in your team. The more you invest in others, the more they'll invest in you. If we could all lead our teams and communities with love, we would eradicate capitalism.  Want to learn how to do that? Then listen to this episode where we dive into: 1. Investing in others, especially your team and what that can do for your business growth 2. Becoming a well-rounded version of yourself so you can be a better leader 3. The importance of truly asking sincere questions

  15. 31

    Firing Clients & How to choose the RIGHT Client for YOU

    In this episode of The Imperfect Founder, we discuss how to choose the right clients from your business and how to break up with clients WITHOUT burning bridges. Not all money is good money, so it's important to ask yourself when speaking to a prospect if they are the kind of person you want to spend time working with.  Want to know how to choose the right clients for your business and fire the ones that don't serve you? Then watch this episode.

  16. 30

    The Secret To Running a MILLION-Dollar Company

    In this episode, we talk about how how to manage a million-dollar company. From managing a billion-dollar company while in corporate to now running a million dollars in the agency - here is how Heather does it.  If you are struggling to manage the money, team and resources in your business, then you need to watch this video!

  17. 29

    Reacting vs Responding: What To Do When You Don't Know What To Do

    In this episode, we talk about the difference between reacting to a situation and responding to a situation. Have you ever found yourself in a crossroad and don't know what to do? If so, this episode is for you. You will learn how reacting is different to responding and which you should do when you feel overwhelmed and confused.

  18. 28

    The Secret To Making Better Decisions - The Decision Matrix

    In today's episode, we talked about the decision matrix and how to use it to make better decisions in your life and business.  So you will learn what the decision matrix is and how to use it to improve your decision-making skills.

  19. 27

    Level up your Productivity with these TWO THINGS - Load Balancing & Time Management

    In this episode we talk about the TWO thing you need to do to level up and improve your productivity. You will learn what Load Balancing is, and how to use it to increase your effieciency.  You will also learn how to improve your time management (or calendar management) skills.  If you struggle to manage your time well, and feel like there aren't enough hours in the day, learning how to balance your load and manage your time, will drastically increase your productivity.

  20. 26

    We Are Back! Takeaways from Season 1

    We are back for Season 2! In this episode, we share the importance of striving for excellence as opposed to just looking "professional". We also share some of our takeaways and learning from recording Season 1 of the The Imperfect Founder podcast. You don't want to miss this new Season.  Subscribe to the channel!

  21. 25

    Overcoming Financial Blocks As an Entrepreneur

    In this episode we talk about how to overcome financial roadblocks as an entrepreneur. How do you escape the feast and famine that often plagues a lot of business owners? We give you tips on how to overcome money blocks as an entreprenuer and make sure you have regular cashflow coming into your business.

  22. 24

    Is Your Business Ready To Grow? Signs It's time to Scale Your Business

    Is your business ready to scale? In this episode we talk about whether or not you should scale your business.  Scaling can be beneficial to your business, but it has to be done at the right time. Too soon, you risk getting burnt out and potentially ruining your client or customer's experience. Too late, you leave too much money on the table.  In this video, we are giving you advice on how to know when the right time is for you to scale your business.

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    Breaking the Chains: Ethical Treatment of Team in the Age of Digital Colonialism

    In this video, I'm talking about the need for ethical treatment of workers in the age of digital colonialism. We're living in an age where the exploitation of workers is widespread, and we need to be aware of the dangers of unethical treatment in the workplace. We need to break the chains of digital colonialism and treat our workers with dignity and respect. We need to be advocates for human rights and ensure that our workers are treated fairly and with respect. We need to be responsible adopters of technology and recognise the ways in which technology can be used to aid or harm workers. Join me in this video as we discuss the need for ethical treatment of workers in the age of digital colonialism! 🍀 CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/heatherlawsonbradfield  FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/ CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL: https://www.youtube.com/@JupiterStone

  24. 22

    Scaling Your Business: How to Grow Without Losing Your Mind

    In this episode we talk about how to scale your business without losing your mind. Growing and scaling your business can seem daunting and may cause you to lose your sanity.  However, it doesn't have to be that way. It is possible to grow your business without letting it affect your mental health. Want to learn how to grow and scale your business without sacrificing your sanity and losing your mind? Then this episode is for you.   The Fresh Entrepreneur: https/thefreshentrepreneur.co 🍀 CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/thecloverco... FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/ CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfs... SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL: https://www.youtube.com/@JupiterStone

  25. 21

    Your Entrepreneurial Journey

    This episode of The Imperfect Founder podcast is all about unleashing your entrepreneurial potential with strong foundations and strategy.  Sound like your jam? Tap in! Here's what you can expect from the episode: 🍀 The importance of creating a top-tier level client experience 🍀 Why you should ditch the business cards and send an email instead 🍀 How prioritizing networking over building a custom website can lead you to scale faster and sooner There are people out there right now that absolutely will hire you and pay lots of money for what you can do. But if you don't have your foundations in place, they're never gonna get to you. What phase of the entrepreneurial journey are you in? I bet I got a program for it 😉 Subscribe and watch on Youtube here: https://www.youtube.com/@heatherlawsonbradfield The Fresh Entrepreneur: https://thefreshentrepreneur.co  🍀 CONNECT WITH HEATHER ON LINKEDIN:  https://linkedin.com/in/heatherlawson...   FOLLOW HEATHER ON INSTAGRAM:  https://www.instagram.com/thecloverco...   FOLLOW HEATHER ON PINTEREST:  https://www.pinterest.com/thecloverco...   CHECK OUT THE CLOVER COLLECTIVE BLOG:  https://www.theclovercollective.co/cl...   CHECK OUT THE CLOVER COLLECTIVE WEBSITE:  https://www.theclovercollective.co/ CHECK OUT JUPITER'S WEBSITE:  https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN:  https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL:  https://www.youtube.com/@JupiterStone

  26. 20

    3 Steps To Help You Overcome Your Fear of Failure

    The fear of failure is like a shadow that lurks in the background of your business. How? By silently waiting to sabotage all your greatest hopes and dreams.  JK. By keeping you still in place for fear of making, "a mistake" Ready to outshine that shadow and grow your business? Dope. Here's 3 Steps to Help You Overcome Your Fear of Failure: 🍀 Step One: Take action & do the thing imperfectly 🍀 Step Two: Go make some (minor) mistakes 🍀 Step Three: Rinse & repeat It's gonna take resilience but if you keep pushing past your fear I assure you what's on the other side of fear is totally worth it.  At least it has been for me. Tune into this weeks episode to learn how.  Subscribe and watch on Youtube here: https://www.youtube.com/@heatherlawsonbradfield The Fresh Entrepreneur: HTTPS/thefreshentrepreneur.co  🍀 CONNECT WITH HEATHER ON LINKEDIN:  https://linkedin.com/in/heatherlawson...   FOLLOW HEATHER ON INSTAGRAM:  https://www.instagram.com/thecloverco...   FOLLOW HEATHER ON PINTEREST:  https://www.pinterest.com/thecloverco...   CHECK OUT THE CLOVER COLLECTIVE BLOG:  https://www.theclovercollective.co/cl...   CHECK OUT THE CLOVER COLLECTIVE WEBSITE:  https://www.theclovercollective.co/ CHECK OUT JUPITER'S WEBSITE:  https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN:  https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL:  https://www.youtube.com/@JupiterStone

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    Top Tips On Hiring New Talent

    Magic happens when you foster an environment where diverse talents thrive and contribute their unique strengths to achieve collective greatness! Is it easy? Nah. Is it worth it? Every time.  Here's what you can expect from this weeks episode: 🍀 The power of collaboration across your organization and how to encourage it 🍀 How embracing diversity is the key to a culturally inclusive workspace 🍀 What it takes to develop synergy within a multigenerational company So, fellow entrepreneurs, let's hold ourselves accountable and embrace inclusivity as a cornerstone of our business strategies. Together, we can build businesses that not only succeed but also make a positive impact on the world. TLDR; Spread Love and Elevate Consciousness Everywhere You Go You'd be amazed by how far that will take you when it comes to hiring a steller team. Subscribe and watch on Youtube here: https://www.youtube.com/@heatherlawsonbradfield The Fresh Entrepreneur: HTTPS/thefreshentrepreneur.co  🍀 CONNECT WITH HEATHER ON LINKEDIN:  https://linkedin.com/in/heatherlawson...   FOLLOW HEATHER ON INSTAGRAM:  https://www.instagram.com/thecloverco...   FOLLOW HEATHER ON PINTEREST:  https://www.pinterest.com/thecloverco...   CHECK OUT THE CLOVER COLLECTIVE BLOG:  https://www.theclovercollective.co/cl...   CHECK OUT THE CLOVER COLLECTIVE WEBSITE:  https://www.theclovercollective.co/ CHECK OUT JUPITER'S WEBSITE:  https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN:  https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL:  https://www.youtube.com/@JupiterStone

  28. 18

    How to Find Clients w/out Marketing

    How do you find clients without marketing? The simple answer: you can't - #Gotcha   But as you'll learn from this episode of The Imperfect Founder podcast - you don't actually have to be on the internet to market yourself. And even when you are - you don't have to be on the internet in the way you think you do in order to achieve success in your business.   Ready to dive in? Here's what you can expect from this episode:   🍀 Why giving away value for free without an expectation of a return... can and WILL land you clients. 🍀 The significance of LinkedIn as a networking tool and how it's commenting algorithm gains you reach. 🍀 A breakdown on how referrals are your best friend in business. Word-of-mouth marketing can do wonders for you if you are strategic about it.   So can you find clients without marketing? TLDR; no.   BUT there is no right way to put yourself out there. Remember - even if you're on a physical stage, you're still marketing yourself. But it's not so much about putting yourself out there online vs offline.   It's moreso about doing good work, meeting good people, and leaving value wherever it is you go.   Want some more advice on how to find clients without (traditional) marketing (methods)? Hit the play button and we'll see you on the other side!   Subscribe and watch on Youtube here: https://www.youtube.com/@heatherlawsonbradfield The Fresh Entrepreneur: https/thefreshentrepreneur.co   🍀   CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/thecloverco... FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/   CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL: https://www.youtube.com/@JupiterStone

  29. 17

    Time to Hire? (How To Not F*ck It Up)

    If you're interested in growing your businesses and making a positive impact on the world, you're gonna need a great team.   On this episode of The Imperfect Founder podcast, Heather and Jupiter talk about hiring, when to do it, and how to not f*ck it up.   Wanna build a thoughtful hiring process? Tap into the episode! Here's what you can expect:   🍀 Why waiting till you need help to hire is a bad idea and what you should do instead 🍀 The difference between how Heather used to hire in corporate vs what she does now in her own business 🍀 What kind of investment entrepreneurs should expect to put into the new people they are bringing onto the team   Tune in to learn how to build a team of high performers that drive your business forward in ways that help you do what you're here to do - change the world.   I mean... that is the vibe right? Dope.   Subscribe and watch on Youtube here: https://www.youtube.com/@heatherlawsonbradfield The Fresh Entrepreneur: https/thefreshentrepreneur.co   🍀   CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/thecloverco... FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/   CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL: https://www.youtube.com/@JupiterStone

  30. 16

    The Power of Niche Targeting

    Niching, or focusing on a specific target market or niche, is essential for running a successful business.   Yeah yeah, you've heard it time and time again. And that's because it's true!   Ready to listen? Press play.   On this episode of The Imperfect Founder podcast Heather and Jupiter share their journey of niching in and the (amazing freaking) results that followed.   Here's what you can expect:   🍀 What it is about niching that gives you a competitive advantage as a business owner 🍀 Why entrepreneurs feel like niching in is limiting their income ( & how that's BS ) 🍀 How niching in helped Heather 10X her profit margins in 6 months   And there you have it, folks! Your recipe for business success must include finding your perfect niche.   So, if you're tired of being lost in the sea of sameness, and are ready to start standing out to your target audience and watch your profits, it's time to niche, niche, baby!   See you on the other side!   Subscribe and watch on Youtube here: https://www.youtube.com/@heatherlawsonbradfield The Fresh Entrepreneur: HTTPS/thefreshentrepreneur.co   🍀   CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/thecloverco... FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/   CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL: https://www.youtube.com/@JupiterStone

  31. 15

    Why 90% of Partnerships Fail

    Misaligned goals and vision, financial disagreements, a lack of trust - oh my! There are many reasons why most partnerships fail. So what can YOU do to avoid that problem now?   Well, you listen to this episode... #Obviously   Today on The Imperfect Founder podcast Heather and Jupiter talk about THEIR business partnership spill some tea on past ones that have ended.   We're challenging conventional notions in this episode! Here's what you can expect:   🍀 What a good partnership looks like and how communication is key for its development and growth 🍀 How it's crucial for partners to address issues proactively and work together to find solutions. 🍀 The significance of mutual respect for one another's work and responsibilities.   Would you like to avoid some of the most common pitfalls of business partnerships? We got you. Dive into this episode BEFORE you sign anything.   Subscribe and watch on Youtube here: https://www.youtube.com/@heatherlawsonbradfield The Fresh Entrepreneur: https/thefreshentrepreneur.co   🍀   CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/thecloverco... FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/   CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL: https://www.youtube.com/@JupiterStone

  32. 14

    Red Flags & Green Flags of a Good Team

    Ever wonder how to spot the warning signs and potential for greatness within a group of individuals? Now this isn' the 90's - we're not talking about spotting the next boy band or girl group. We're talking about spotting a high-performing team... as well as the opposite.   Here's what you can expect from the episode:   🍀 Jupiter speaking in corporate lingo and Heather steering them back to their present reality 🍀 Heather dropping gems on what to look for and what to avoid when building your team 🍀 How building a great team starts with the hiring process   Dive in with us as we unravel the red flags and green flags of a good team and share some secrets that make all the difference between mediocrity and extraordinary success in a team setting.   Are you ready for it? Leggo.   Subscribe and watch on Youtube here: https://www.youtube.com/@heatherlawsonbradfield The Fresh Entrepreneur: https/thefreshentrepreneur.co   🍀   CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/thecloverco... FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/   CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL: https://www.youtube.com/@JupiterStone

  33. 13

    Red Flags & Green Flags of Leadership

    Can you detect the red flags in leadership? And equally as important - can you detect the GREEN ones?   Discover how embracing your own leadership potential is crucial, even when faced with uncertainty or doubt. JFS and HLB shed light on the importance of recognizing the support and guidance that may have been present in your life without you realizing it at the time.   What's in this episode?   🍀 How listening is a foundational element of great leadership, allowing leaders to connect deeply with their teams team 🍀 How seeking advice from individuals who align with your aspirations can propel your business forward. 🍀 Heathers approach to business through the stewardship style of leadership.   And so so much more.   As new business owners in this digital era you really do have the opportunity to truly reshape the entrepreneurial landscape. What is it you want that to look like? Go do that! How?   Tune into this weeks episode to unlock your full potential and become a trailblazer in your industry through excellence in leadership.   Subscribe and watch on Youtube here: https://www.youtube.com/@heatherlawsonbradfield The Fresh Entrepreneur: https/thefreshentrepreneur.co   🍀   CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/thecloverco... FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/   CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL: https://www.youtube.com/@JupiterStone

  34. 12

    Is being obsessed with your business required for success?

    Ummm... Why are you so obsessed with me? I mean... Why are you so obsessed with your business?   And is that even really a problem?   On this episode of The Imperfect Founder podcast Heather and Jupiter explore the concept of healthy and unhealthy obsession and how it relates to personal motivation and purpose in regards to running their business.   We're challenging conventional notions in this episode! Here's what you can expect:   🍀 Intriguing prompts like: Does obsession have to be unhealthy? And are we obsessed or are we just invested intentionally? 🍀 They differentiate between obsession driven by a desire for validation or proving oneself (we're looking at you Musk) and obsession rooted in a sense of purpose and a desire for positive impact (we're looking at you Wimhoff). 🍀 The significance of creating positive change and experiencing true joy in your business and in your life.   If you're ready to dive into the distinction between healthy and unhealthy obsession, the pursuit of purpose and impact, and the true measure of success... you're 1000% in the right place. Hit the play button and we'll see you on the other side!   Subscribe and watch on Youtube here: https://www.youtube.com/@heatherlawsonbradfield The Fresh Entrepreneur: https/thefreshentrepreneur.co   🍀   CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/thecloverco... FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/   CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL: https://www.youtube.com/@JupiterStone

  35. 11

    Client Experience: Onboarding & Offboarding

    Ready to unravel the key to unlocking a remarkable client experience from start to finish? I mean... #duh right?!   Tune in! And join us as we talk about the importance of having a clear understanding of the services you provide and how it directly impacts the client experience from onboarding through off boarding.   Here's what you can expect from the episode:   🍀 Practical tips on developing a clear and concise onboarding process that resonates with your target audience. 🍀 Real-life examples and an exploration of the costs/benefits of customizing vs a standardized approach in regards to your services. 🍀 How Heather's niching in allowed for her to create an process that grew into a half a million dollar agency   Whether you're a seasoned entrepreneur or just starting out, this episode provides valuable insights to help you refine your client onboarding and off boarding processes.   Subscribe and watch on Youtube here: https://www.youtube.com/@heatherlawsonbradfield The Fresh Entrepreneur: https://thefreshentrepreneur.co    🍀   CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/thecloverco... FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/   CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL: https://www.youtube.com/@JupiterStone

  36. 10

    The First Processes

    From calendar management to client onboarding, we explore the importance of setting up solid processes for both the business and the team as well as which ones you should be setting up first.   Here's what you can expect from the episode:   🍀 How repeated work (and having a process for it) sets your job security 🍀 How to navigate working with top dollar vendors who gave a low grade experience 🍀 How to set up your processes to resolve pain points before they even become a problem   Subscribe and watch on Youtube here: https://www.youtube.com/@heatherlawsonbradfield The Fresh Entrepreneur: https/thefreshentrepreneur.co   If you're ready to discover why client focus should be a top priority and how transparency and communication play a crucial role in delivering exceptional experiences, tap in and join us as we discuss which processes you should build first and the value they bring to sustainable business growth.   Catch ya on the other side!   🍀   CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/thecloverco... FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/   CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL: https://www.youtube.com/@JupiterStone

  37. 9

    Processes Outlasting People: Quit depending on people instead of processes

    Why is it important to build processes that outlast people? In today's episode, we're going to talk about some critical parts in your business to pay attention to to determine whether or not you are building an inclusive workspace, and break down what it actually means to lead a diverse team Here's what you can expect from the episode: 🍀 How to build processes that outlast people 🍀 Clovers inverted business process and why it works 🍀 Heather discusses a sustainable business model in regards to people. processes and tech.   Subscribe and watch on Youtube here:  The Fresh Entrepreneur: https/thefreshentrepreneur.co   If you're a budding queer founder aiming to expand your business, cultivate your unique leadership style beyond the confines of the corporate world and build your own inclusive workspace, make sure to stay tuned!   🍀   CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/thecloverco... FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/   CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL: https://www.youtube.com/@JupiterStone

  38. 8

    How to Build an Inclusive Workspace: What Does it Take to Lead a Diverse Team?

    How to Build an Inclusive Workspace: What Does it REALLY Take to Lead a Diverse Team?   In today's episode, we're going to talk about some critical parts in your business to pay attention to to determine whether or not you are building an inclusive workspace, and break down what it actually means to lead a diverse team   Here's what you can expect from the episode:   🍀 How Heather invites her team to challenge her perspective and prove her wrong 🍀 Examples on what it looks like to lead a diverse team of high performers 🍀 Jupiter's big mistake at Clover and what the repercussions were   Subscribe and watch on Youtube here:  The Fresh Entrepreneur: https/thefreshentrepreneur.co   If you're a budding queer founder aiming to expand your business, cultivate your unique leadership style beyond the confines of the corporate world and build your own inclusive workspace, make sure to stay tuned!   🍀   CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/thecloverco... FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/   CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL: https://www.youtube.com/@JupiterStone

  39. 7

    Being Queer in Corporate America

    If you feel like you need to hold parts of yourself back as a queer person in Corporate America, I want you to ask yourself this question: if you can't show up fully for them, are they really showing up fully for you?   In this episode of The Imperfect Founder Heather and Jupiter share stories about being queer in corporate, how they navigated it then, and what's different now that they own their own businesses.   Here's what you can expect from the episode:   🍀 How not desiring the male gaze played a role in Heathers journey through leadership 🍀 Tips for corporate escapees looking to build their own businesses 🍀 What happens when you give your value away for free   Subscribe and watch on Youtube here:  https://www.youtube.com/@heatherlawsonbradfield The Fresh Entrepreneur: https/thefreshentrepreneur.co   If you're a new queer founder looking to grow your business and develop your leadership style outside of the corporate landscape, be sure to tune in! 🍀 Hey humans! Welcome to The Imperfect Founder Podcast! I'm Heather (she/her) the Imperfect Founder of The Clover Collective and I'm here with my co-host Jupiter F. Stone (they/them). I'm a corporate escapee on a mission to help new entrepreneurs kickstart their businesses and embrace their imperfections. If you're tired of the polished, perfect facade of the business world, then you're in the right place. I'm all about keeping it real and sharing my own journey as an Imperfect Founder. I bring years of both corporate and entrepreneurial experience; having worked for multiple fortune 5 companies and most recently building my half million dollar agency, The Clover Collective - and I'm joined by Jupiter, a national award-winning media producer who has been creating entertainment-based experiences for the last 17 years on a local, national, and international scale. In that time we've learned a thing or two about what it takes to succeed (and what doesn't). Join me and Jupiter while we share valuable insights, advice, and stories to help you build, grow and scale your own marketing agency. If you're ready to ditch the perfectionism and start embracing your own imperfections, then hit that Subscribe button and join us on this wild journey. And don't forget to check out our websites and socials at the links below to learn more about us and our work. Let's do this!  BUY THE FRESH ENTREPRENEUR BLUEPRINT: https://app.heartbeat.chat/thecloverc... BOOK A DISCOVERY CALL WITH HEATHER: https://client.theclovercollective.co... CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/thecloverco... FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/ CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfs... SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL:    / @jupiterstone  

  40. 6

    Growing Your Business As a Queer Entrepreneur (What Works & What Doesn't)

    Queer entrepreneur ready to take your business to the next level? Sweet. Join us on this episode of The Imperfect Founder podcast as we discuss as we navigate the world of entrepreneurship through the lens of a queer small business owner. Learn the strategies and tips that will help you achieve success in your own entrepreneurial journey as a member of the LGBTQIA+ community. If you're looking get inspired to create a successful business as an LGBTQIA+ business owner, tune in and take notes! Here's what you can expect from this episode: 🌈 How to approach growing your business as a queer entrepreneur 🌈 What tactics should you use a a queer entrepreneur 🌈 What tactics should you not use as a queer entrepreneur Like this episode? Watch this one next if you want to learn, "How to Take Yourself Seriously As an Entrepreneur" :    • How to Take Yours...   🍀 Hey humans! Welcome to The Imperfect Founder Podcast! I'm Heather (she/her) the Imperfect Founder of The Clover Collective and I'm here with my co-host Jupiter F. Stone (they/them). I'm a corporate escapee on a mission to help new entrepreneurs kickstart their businesses and embrace their imperfections. If you're tired of the polished, perfect facade of the business world, then you're in the right place. I'm all about keeping it real and sharing my own journey as an Imperfect Founder. I bring years of both corporate and entrepreneurial experience; having worked for multiple fortune 5 companies and most recently building my half million dollar agency, The Clover Collective - and I'm joined by Jupiter, a national award-winning media producer who has been creating entertainment-based experiences for the last 17 years on a local, national, and international scale. In that time we've learned a thing or two about what it takes to succeed (and what doesn't). Join me and Jupiter while we share valuable insights, advice, and stories to help you build, grow and scale your own marketing agency. If you're ready to ditch the perfectionism and start embracing your own imperfections, then hit that Subscribe button and join us on this wild journey. And don't forget to check out our websites and socials at the links below to learn more about us and our work. Let's do this!  BUY THE FRESH ENTREPRENEUR BLUEPRINT: https://app.heartbeat.chat/thecloverc... BOOK A DISCOVERY CALL WITH HEATHER: https://client.theclovercollective.co... CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/thecloverco... FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/ CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfs... SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL:    / @jupiterstone  

  41. 5

    Tech Stacks: What You Need & What You Don't

    Are you tired of wasting valuable time and money on unnecessary technology in your entrepreneurial journey? How about we share some of our tech stack mistakes so you don't have to make the same ones? What you can expect from this episode: 🍀 Which CRM to use when you're first getting started 🍀 Advice on which calendar management are a must have 🍀 What communication tools to use within your business  🍀 Free accounting software for fresh entrepreneurs And much more. Don't miss out on this episode if you're ready to build a tech stack that works for you, not against you!   🍀   BUY THE FRESH ENTREPRENEUR BLUEPRINT: https://app.heartbeat.chat/thecloverc... BOOK A DISCOVERY CALL WITH HEATHER: https://client.theclovercollective.co... CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/thecloverco... FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/   CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL: https://www.youtube.com/@JupiterStone

  42. 4

    The Corporate Deconditioning Process

    If you're a new business owner seeking guidance on how to heal and thrive after leaving the corporate world, this episode is for you. Join us as we explore the emotional landscape of entrepreneurship and uncover strategies to embrace healing, growth, and success on your entrepreneurial journey. What you can expect from this episode: - Truth-telling corporate burnout and why we had to get out - How cognitive dissonance plays a role in corporate America - Steps to decondition for fellow corporate escapees You left the corporate landscape and now it's time to ditch your corporate mindset and build something for yourself… and others… for good.   BUY THE FRESH ENTREPRENEUR BLUEPRINT: https://app.heartbeat.chat/thecloverc... BOOK A DISCOVERY CALL WITH HEATHER: https://client.theclovercollective.co... CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/thecloverco... FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/   CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL: https://www.youtube.com/@JupiterStone

  43. 3

    Besties with Your Business Boundaries

    How can becoming besties with your boundaries propel your entrepreneurial journey and keep your sanity? Tune in to find out! Join us in this episode as we unravel the way to set clear boundaries in your business and create a thriving environment that aligns with your core values. What you can expect from this episode: - How to set boundaries with your team - How to set boundaries with your clients - How to set boundaries with yourself Boundaries over Burnout. You're welcome in advance.   BUY THE FRESH ENTREPRENEUR BLUEPRINT: https://app.heartbeat.chat/thecloverc... BOOK A DISCOVERY CALL WITH HEATHER: https://client.theclovercollective.co... CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/thecloverco... FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/   CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL: https://www.youtube.com/@JupiterStone

  44. 2

    The Foundations

    If you're tired of the polished, perfect facade of the business world, then you're in the right place. I'm Heather (she/her) the Imperfect Founder of The Clover Collective and I'm here with my co-host Jupiter F. Stone (they/them) to chat to you all about the foundations you need in place as you start your entrepreneurial journey. What you can expect from this episode: - No BS truths about why most businesses that start fail - How you can set yourself up for success as a fresh entrepreneur - Advice on the very first things to do as a new business owner Ready to get started? Tune in to this episode to make sure you're laying out the proper foundations first. BUY THE FRESH ENTREPRENEUR BLUEPRINT: https://app.heartbeat.chat/thecloverc... BOOK A DISCOVERY CALL WITH HEATHER: https://client.theclovercollective.co... CONNECT WITH HEATHER ON LINKEDIN: https://linkedin.com/in/heatherlawson... FOLLOW HEATHER ON INSTAGRAM: https://www.instagram.com/thecloverco... FOLLOW HEATHER ON PINTEREST: https://www.pinterest.com/thecloverco... CHECK OUT THE CLOVER COLLECTIVE BLOG: https://www.theclovercollective.co/cl... CHECK OUT THE CLOVER COLLECTIVE WEBSITE: https://www.theclovercollective.co/   CHECK OUT JUPITER'S WEBSITE: https://jupiterfstone.com/ CONNECT WITH JUPITER ON LINKEDIN: https://www.linkedin.com/in/jupiterfstone/ SUBSCRIBE TO JUPITER'S YOUTUBE CHANNEL: https://www.youtube.com/@JupiterStone

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ABOUT THIS SHOW

Hey humans! Welcome to The Imperfect Founder Podcast! I'm Heather (she/her) the Imperfect Founder of The Clover Collective and I'm here with my co-host Jupiter F. Stone (they/them) to chat to you all about the foundations you need in place as your start your entrepreneurial journey.I'm a corporate escapee on a mission to help new entrepreneurs kickstart their businesses and embrace their imperfections. If you're tired of the polished, perfect facade of the business world, then you're in the right place. I'm all about keeping it real and sharing my own journey as an Imperfect Founder. I bring years of both corporate and entrepreneurial experience; having worked for multiple fortune 5 companies and most recently building my half million dollar agency, The Clover Collective - and I'm joined by Jupiter, a national award-winning media producer who has been creating entertainment-based experiences for the last 17 years on a local, national, and international scale. In that time we've learn

HOSTED BY

Heather Lawson-Bradfield

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