The Intake

A Place for Mom vs Google Ads: Which Lead Source Works Best for Home Care Agencies?Jason Chagnon, CEO of Homecare Marketing Pros, presents a webinar comparing A Place for Mom and Google Ads for private duty home care lead generation. He explains how each channel works, emphasizing both are demand-capture sources tied to high-intent Google searches, but A Place for Mom provides pre-screened, pay-per-referral leads shared with competitors while Google Ads is pay-per-click, requires ongoing management, and gives agencies direct, exclusive first contact. He outlines key pros/cons, typical conversion benchmarks, and example ROI math showing lower cost per acquired client for A Place for Mom versus higher but potentially more residual value from Google Ads. He argues outcomes depend primarily on intake performance, highlighting three growth differentiators: response speed (goal five minutes), after-hours coverage, and persistent follow-up cadence, plus the importance of tracking every inquiry.00:00 A Place for Mom vs Google Ads: The Honest Answer Nobody Will Give You02:09 Why This Webinar Exists05:03 What Is A Place for Mom?07:41 What Is Google Ads?10:43 Demand Capture vs Demand Generation12:32 The Customer Journey Compared15:17 Pros & Cons of A Place for Mom19:39 Pros & Cons of Google Ads23:33 Side-by-Side Comparison27:28 The 3 Differentiators That Drive Growth29:14 Response Speed31:29 After-Hours Coverage & Follow-Up Cadence33:19 Where Revenue Is Really Lost37:04 How to Maximize ROI38:59 The Real Math: ROI Calculator42:42 Which Channel Is Right for You?44:39 6 Numbers to Guide Your Decision47:51 Q&ARESOURCES TO ACCELERATE YOUR GROWTHMarketing In A Box - Complete done-for-you marketing system for home care agencies.https://www.homecaremarketing.com/marketing-in-a-box/ Carefunnels Home Care CRM - Modernize your Response system with AI-powered intake andfollow-up.https://www.homecaremarketing.com/carefunnels/Book a Strategy Session - Get a personalized VDR3 assessment and 2026 roadmap.https://www.homecaremarketing.com/demo/HCMP Insights Weekly Newsletter - Weekly insights for home care leaders.https://www.homecaremarketing.com/subscribe/Bonus Home Care Growth Planning Tools: Growth Calculator & Marketing Budget Calculatorshttps://homecaremarketing.com/grow2026

There are significant inefficiencies caused by technology fragmentation within the home care industry’s front office. While back-office operations like billing and scheduling are often consolidated, growth-focused tasks frequently rely on a disjointed patchwork of software for marketing, recruiting, and lead management. This lack of integration leads to missed opportunities and lost revenue, as critical inquiries and caregiver applications often fall through the gaps of disconnected systems. Artificial intelligence requires unified data to be truly effective, rather than acting as another isolated tool. To solve this, there needs to be a centralized growth system like CareFunnels that manages the entire growth funnel in one place. By moving away from multiple specialized subscriptions, agencies can improve conversion rates and ensure a seamless experience for families and job seekers.Read more here

Differentiation in a Saturated Private Duty Home Care Market: Speed, Systems & the Real Intake AdvantageIn a private duty home care market crowded with agencies offering similar services, what actually separates the ones that grow from the ones that stall? In this third episode of the Provider Perspective Webinar Series, three industry leaders unpack why operational discipline and intake speed often matter more than another marketing dollar.Moderator Jordan Kance (VP of Strategic Initiatives, Momentum Healthcare and Technology Consulting) sits down with Jason (Founder & CEO, Homecare Marketing Pros and CareFunnels) and Dave (President & Owner, Assisting Hands Boston Northwest) for a candid conversation on closing the inquiry-to-admission gap.In this episode, you'll hear:Why responding to inquiries within five minutes can dramatically improve conversion — and how after-hours gaps quietly cost agencies admissionsWhy most wins require five or more follow-ups, and how customers tend to buy from the first responderHow operational tracking, accountability, and streamlined onboarding deliver the experience your marketing promisesHow to use CRM and ATS data to spot exactly where prospects drop off in your pipelinePractical ways to make referrals frictionless and improve experiences for both clients and caregiver applicantsThe role of client portals in building confidence and reducing friction at the start of careWhether you're a home care owner, administrator, or marketing lead, this conversation offers a clear-eyed look at where most agencies leak revenue — and the concrete operational moves that close the gap.Ready to put these strategies to work?Book a marketing demo: https://homecaremarketingpros.com Book a CareFunnels demo: https://carefunnels.com

Most home care agencies are sitting on revenue they don't realize they have — not from new leads, but from the ones they already worked and stopped following up with.In this episode, we walk through the CareFunnels Client Re-Engagement Pipeline: what it is, why it exists, and what it's worth in real dollars. According to the Activated Insights Benchmarking Report, agencies that track and follow up on every inquiry bring in nearly one million dollars more in annual revenue than agencies that don't. The average home care client is worth between fifteen and forty thousand dollars in lifetime revenue — and re-engagement contacts cost nothing to re-approach because you already did the acquisition work.We cover the four Re-Engage Types — On Hold, Lost to Competition, Previous Client, and Unresponsive — and the three-stage pipeline that keeps your team organized, your Client Intake pipeline clean, and your dormant leads moving back toward revenue.If you run a home care agency and you have contacts sitting in a spreadsheet, a closed pipeline, or nowhere at all — this episode is for you.

It's important to focus on ranking well in the zip code where your office is located as part of a local SEO strategy. Ranking well in your immediate area helps establish local relevance, which can create a foundation for expanding your visibility in neighboring areas. Here are a few reasons why focusing on your office's zip code is essential:Proximity Factor: Search engines like Google prioritize businesses that are geographically close to the searcher. By optimizing your local SEO for your office's zip code, you're more likely to appear in searches from people nearby, helping to build a strong local presence.Local Trust and Credibility: Ranking well in your immediate area demonstrates to search engines that your business is established and trusted in its own community. This can help you appear more authoritative when expanding to other nearby locations.Google Business Profile (GBP): Your GBP listing is a key factor in local SEO. Having your address and office location accurately optimized for the zip code you're in can lead to better rankings in local search and Google Maps, particularly for users searching for services near your business.Targeting Expansion: Once you're established in your primary area, it's easier to start targeting nearby zip codes or cities. Expanding local SEO efforts is more effective when you already have a strong foothold in your immediate surroundings.By focusing on your office’s zip code first, you lay the groundwork for broader regional success.

Dave Tasto, home care agency owner and author, joins Brady Quick on this episode of Marketing In A Box to discuss the keys to home care growth.Connect with Dave:Thriving At Home BookAssisting Hands Boston NorthwestDave on LinkedInDave on YouTubeConnect with Brady:Home Care Marketing ProsBrady on LinkedInBrady on YouTube

How to find them, where to find them, and why PPC can boost your caregiver recruitment and grow your agency.To compete for top caregiver candidates, you have to take a multichannel approach to recruitment marketing. The workforce is spoiled for choice, so not only is recruiting about connecting with job seekers through many channels, but it’s also about using unique channels undiscovered by the competition, especially if you want to fill the top of your recruitment funnel.We’ll address the basics of PPC marketing, the foundations of a strong PPC campaign, plus where you should expand your reach to find candidates and grow your caregiver talent pool.Read full article here...

How to Choose the Right Marketing Automation Platform for Your Home Care AgencySee what a marketing automation platform can do for your home care agency and how to ensure you’re getting the right one for you.What is a marketing automation platform?A marketing automation platform is software that makes it easy for you to build, run, and monitor marketing campaigns, collect lead information, shepherd those leads through your marketing funnel, and ultimately, make more sales and retain more customers.An automation platform is a single tool your home care agency can use to build your client base and even build your pool of qualified caregiver candidates. We'll discuss what these solutions do, common marketing automation features, and how to choose a marketing automation platform.What does marketing automation do?Read full article here...

Why caregiver recruiters shouldn't ignore the fastest-growing social media app to attract young talent.One billion people use TikTok every month. Eighty-five million people in the United States alone will use TikTok in 2022, and that number is expected to grow to 90 million by 2023.The social media app blossomed in popularity during the pandemic when everyone was quarantined at home and looking for both entertainment and connection, and now, TikTok is a platform rife with opportunities for recruiting young and highly qualified caregivers.Read the full article here...

RECORDEDJanuary 12, 2021Jason Chagnon and Rebecca Chagnon