The John Schuster Podcast

If your agent told you to overprice your home to leave room to negotiate, you could be setting yourself up to lose tens of thousands of dollars. And that's just one of three things sellers are being told right now that sound smart but end up costing them. In this video, I break down the three biggest lies sellers are hearing in 2026 and what actually works when it comes to pricing, preparation, and positioning your home to sell. Watch my video before your next listing conversation.

Why are buyers backing out at the last minute? It’s not the price, and it’s not always obvious what issues are making them second-guess the home. In this video, I’ll show what buyers worry about the most and what you can do to keep them interested. The key is understanding what creates doubt before it becomes a deal-breaker. Click the link below to find out what buyers are noticing before they decide.

Most homeowners think selling a home is as simple as putting up a sign and waiting for offers. But there’s one critical thing that can make or break your sale. I’ll show you what buyers notice right away and how you can make the most of the first window of your home sale. Check out my video to see what top sellers do differently.

Before you invest in that expensive home upgrade, stop and ask yourself: Will buyers even care? Many sellers make costly mistakes that don’t improve resale value. In this video, I’ll share the updates that actually attract buyers and the ones that don’t. Click the link below to learn how to make your home move faster and sell smarter.

Feeling stuck because you haven’t sold your current home? You don’t have to wait to move into your next one. The Cash to Win Program lets Twin Cities buyers shop, bid, and buy before selling. Imagine making a strong offer without the stress of timing your sale perfectly. Click the link below to see how you can use this program to get into your next home quicker than you thought.

Thinking of selling your Twin Cities home in 2026? Waiting until summer might cost you more than you expect. I’ll share when’s the best season to list, how buyer behavior shifts, and what it means for your final sale price. Timing your sale strategically can make a real difference in negotiations and results. Click here to see how to get started.

Thinking about selling your home? Learn what buyers are paying a premium for right now and the small changes that can boost your home’s value. Join our free virtual Home Seller Forum, hosted by Paul Douglas, a nationally respected meteorologist. Get practical tips, expert advice, and actionable insights to make the selling process easier. Sign up now and be ready for peak home-buying season.

The holiday season is here, and I’m feeling all the good vibes! I’m grateful for all the amazing people I’ve met this year. Helping you find new spaces or start fresh has truly been one of the highlights of my career. You’ve made this journey meaningful and a whole lot of fun. From my team and me, Merry Christmas and Happy New Year! Here’s a festive holiday message to kick off the season.

Have you noticed your home making new noises this winter? Cold weather can cause harmless sounds, but it can also reveal early warning signs of real problems. The challenge is knowing which noises matter and which ones don’t. I’ll show you how to spot the difference between normal seasonal sounds and early signs of damage. With these tips, you’ll know how to stay ahead of winter issues before they grow. Check out this video to learn more.

Waiting for more listings isn’t always the win. Many buyers assume the peak season brings the best deals, but that’s not the full story. Today, I’ll explain why the quieter fall and winter months can actually benefit buyers. You’ll learn how to take advantage of motivated sellers and smoother negotiations. Check out my latest video to see why it’s a great time to buy.

Is your home sitting on the market longer than you expected? We get it. Standing out when inventory is high and buyers are being pickier is a lot more challenging in today’s market. That’s why today, I’ll break down the three critical factors affecting your home sale, from wrong pricing to online visibility issues, and what you can do to sell your home fast. You’ll get straightforward advice on how to make sure your home stands out even in a tough market. To learn more, just check out our latest video.

Thinking about selling your Twin Cities home but worried about protecting your equity? I’m inviting you to join our free Home Sellers Seminar and learn expert strategies that will help you sell smart in any market. Seasoned real estate experts will walk you through how to market your home in a shifting market and maximize your profits at closing. You’ll also get answers to your questions about timing, pricing, and preparation in today’s economy. Don’t miss this chance to sell with confidence. Seats are limited - secure your spot at JohnSchusterGroup.com. Click the link below to know more.

Planning to sell your Twin Cities home in spring 2026? Rates may shift and prices may rise, but the homes selling fastest are the ones that are move-in ready. Today, I’ll share why thoughtful preparation this fall, for photos, paint, fixtures, and maintenance, sets you up for success when buyers flood the market next spring. This early strategy helps remove stress and allows your home to shine when competition is highest. Check out the video to learn how to get ahead and position yourself for a strong spring 2025 sale.

Are you wondering if you should update your home before selling? The right improvements can help you sell faster and for a higher price, but deciding which ones matter and how to pay for them can feel overwhelming. Today, I’ll share how the RealVitalize Program works, with updates like painting, staging, flooring, and landscaping. This program takes the stress out of pre-sale improvements by fronting the costs and helping your home shine from day one. Check out the video to see how it can position you for stronger offers.