The Leaderboard Insights Podcast

This month, Nathan Lindberg is joined by Zach Smith, Vice President, Client Partnerships at Generation Media. Zach brings decades of gaming industry experience - from game tester to marketing roles at Acclaim, Majesco and Gameloft, to building media strategy for publishers like Square Enix, Nexon, Plaion and Capcom. He recently joined Generation Media to launch and grow their North American practice. In this episode, hosted by Nathan Lindberg, VP of Brand Partnerships at Overwolf, we explored:Why Discord joins have overtaken Steam wishlists as the go-to pre-launch metric for indie publishersHow non-endemic brands burn media budgets by treating gamers as one audience - and what surgical targeting actually looks likeWhy Generation Media is bringing its specialist model to North America, and what hold co agencies keep getting wrong