The LFG Podcast

Tune in this week for a great conversation with Kenny Stocker, VP of Sales & Partnerships at V Digital Services, to learn all about how to show up and convert in the modern AI world.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Kenny: linkedin.com/in/kennystocker This episode is brought to you by…Netsertive: netsertive.com Papirfly: papirfly.com Franchise Assembly: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠ The National Franchise Show: franchiseshowinfo.com| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Kaia Watkins of Flint Direct to learn all about valuation and funding readiness as a franchise brand. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: http://linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠http://linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Kaia: https://www.linkedin.com/in/kaiawatkins/Learn More about Flint Direct: https://www.flint-direct.com/Franchise Assembly This episode is brought to you by Netsertive, Papirfly, Franchise Assembly and The National Franchise ShowInfo: ⁠⁠⁠http://franchiseassembly.com| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Sean Marzola and Geoff Suval of Xceleran to learn all about valuation and funding readiness as a franchise brand.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Geoff: linkedin.com/in/geoffsuval Connect with Sean: linkedin.com/in/sean-t-marzola-027296 Download The Eight Levers Framework: xceleran.com/franchisors-xsiFranchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠ This episode is brought to you by Netsertive, Papirfly, Franchise Assembly and The National Franchise Show| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Tony Zaccario, CEO of Stretch Zone to learn all about the organic franchise marketing that grew the brand from 4 to 420+ locations. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Tony: linkedin.com/in/tony-zaccario-5576b8133 Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠This episode is brought to you by Netsertive, Papirfly, Franchise Assembly and The National Franchise Show| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Derrick Skogsberg & Sam Phelps of Franchise Now to learn all about the modern era of franchise financing.They discuss Franchise Now and what happens when you pay the franchise fee up-front to speed up the franchising process. As well as the impact of 10-minute pre-qualification, and how AI is making the financing process more transparent.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Sam: linkedin.com/in/samuel-phelpsConnect with Derrick: linkedin.com/in/derrick-skogsberg-30263610Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠This episode is brought to you by Netsertive, Papirfly, Franchise Assembly and The National Franchise Show| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Gabby Powers to learn all about the realities of modern franchise marketing from NetSertive.Gabby discusses how to get ops, marketing, and sales on the same page, AI search and local visibility insights, advice about tying marketing to revenue, and more.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Gabby: linkedin.com/in/gabby-powersFranchise Assembly Info: ⁠⁠⁠franchiseassembly.comThis episode is brought to you by Netsertive, Papirfly, Franchise Assembly and The National Franchise Show⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with website designer and copywriter at Belle White Creative to dig into marketing, content, AI, and websites in 2026. From the role of humans and AI in modern marketing, to organizational strategies for leaders while navigating change.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Belle: https://www.linkedin.com/in/belle-white/Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Greg Cook, Member Strategist & Dana Besbris, Coaching and Training Specialist at The Entrepreneur Source to learn all about ZorCoach and Coaching Fran Dev Teams.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Greg: https://www.linkedin.com/in/gregory-cook-cfe-21bb8415/Connect with Dana: https://www.linkedin.com/in/danabesbris/To learn more about ZorCoach: https://futureoffranchising.com/zorcoach/Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Megan Center of Faegre Drinker  to learn all about semi-absentee and multi-unit franchisees. Misconceptions, FDD tips, and how to market your franchise offer successfully!We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Megan: linkedin.com/in/megan-center-54418711Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Matt Martin & Alex Preddie to learn all about Franchisee-First MarketingWe also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Alex: linkedin.com/in/alexpreddieConnect with Matt: linkedin.com/in/mattmartinrbFranchise Assembly Info: franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Don Traxler, CEO & Founder of RevSpark Media and author of The Franchise Advertising Excellence Playbook.Don breaks down why so many franchise locations underperform, the 4 pillars of his high-performance franchise advertising framework, and how technology (like RevSpark’s SuperPixel) is helping franchisors and franchisees win with real revenue-driving metrics.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Don: linkedin.com/in/donaldtraxlerFranchise Assembly Info: franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Chris Stark, Senior Insurance Executive at Advantage Insurance Brokers to learn all about franchise insurance – the do’s and don’ts and surprising truths!We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Chris: linkedin.com/in/christopherdstarkFranchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Art Coley of CGI Franchise to learn all about the biggest misconceptions around franchise development.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Art: linkedin.com/in/artcoleyFranchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Scott English, CFE, Founder and Global Brand Director of Elite Franchise to learn all about the EF100 rankings for emerging and established franchise brandsWe also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Scott: linkedin.com/in/scott-english Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Josh Allen of Location3 to learn all about AI, changes in search, and everything else marketers need to know for 2026!We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Josh: linkedin.com/in/josh-allen-denver-coFranchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with this incredible group of franchise development leaders to learn all about the state of fran dev half-way through 2025, the impact of the Hello Mastermind groups, and rapid-fire questions about leading franchise growth.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with our guests…Jereme Shelton: linkedin.com/in/jereme-sheltonRob Lancit: linkedin.com/in/roblancitChris Brown: linkedin.com/in/christophermartinbrownPaul Pickett: linkedin.com/in/paul-pickett-2b5b7711Kelli Schroeder: linkedin.com/in/kelli-schroeder-mba-cfe-b7264121Danielle Wright: linkedin.com/in/daniellelynnewrightFranchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Aditya Varanasi, Founder & CEO of Awarity to learn all about cutting through the noise with awareness advertising.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Aditya: linkedin.com/in/adityavaranasiFranchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Chris Conner, President of Franchise Marketing Systems, to learn all about the strategies and perspectives to REALLY scale your franchise. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Chris: linkedin.com/in/christopherjamesconnerFranchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Trevor  Rappleye, CEO & Storyteller of FranchiseFilming to learn all about telling real, emotional franchise stories through video.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Trevor: https://www.linkedin.com/in/trevorrappleye/Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with LaMar Van Dusen, founder of PFG Financial Group to learn all about franchise financials, red flags when awarding franchises, and planning exits.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with LaMar: linkedin.com/in/lamar-vandusenFranchise Assembly Info: ⁠⁠⁠franchiseassembly.com| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Brooke Janousek from Garage Experts to learn all about what CMOs are thinking about right now - from AI to CRMs to fran dev.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Brooke: linkedin.com/in/brookejanousekFranchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Jim DiRugeris & Amanda House from Lightbridge Academy to learn all about the magic that’s possible when fran dev & marketing truly collaborate!.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Amanda: linkedin.com/in/alhouseConnect with Jim: linkedin.com/in/jim-dirugeris-cfe-6226151aFranchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

How to Show Up Intentionally on LinkedIn: AI, Video, Community & MoreIn this LinkedIn Live session, hosted by Liane Caruso—Founder of Hello CMO and Hello Mastermind and Co-Founder of Franchise Assembly—we’re diving deep into how to leverage LinkedIn more intentionally and effectively in 2025.We cover:How to use video, AI tools, and smart formatting to boost visibilityProven posting strategies (timing, frequency, engagement)Building an authentic community—not just posting and prayingLinkedIn’s new algorithm and what it means for your contentOur top 3 personal strategies for showing up intentionally on LinkedInMeet the Panelists:Brooke Janousek – CMO of GarageExperts + Founder of The Grow CMOA seasoned marketing leader with experience building powerhouse brands like Disney, Bridgestone, and GE.Chantel Soumis – Fractional CMO, LinkedIn Thought Leader, Disability AdvocateA top voice on LinkedIn with over 80,000 followers, Chantel brings a fresh, purpose-driven perspective to personal branding and digital community-building.Liane Caruso – Fractional CMO + Founder of Hello CMO & Hello Mastermind; Co-Founder of Franchise AssemblyCreator of a national peer advisory network for franchise executives and marketers, Liane is passionate about helping leaders connect, grow, and scale their visibility.Whether you’re a franchisor, marketer, executive, or entrepreneur—this session will give you actionable insights to elevate your presence on LinkedIn.Learn more about Hello Mastermind at https://hello-mastermind.comHave a topic you’d love us to cover next? Drop it in the comments or connect with us on LinkedIn!

Tune in this week for a great conversation with Corey Nicholson and Cindy Hill from Cadence Franchising to learn all about nurturing and ACTUALLY converting franchise leads.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Corey: linkedin.com/in/coreynicholsonConnect with Cindy: linkedin.com/in/cindy-hill-cfe-0833a456Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Steve Buors, CEO & Co-founder of Reshift Media to learn all about the Marketing Trends of 2025.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Steve: https://www.linkedin.com/in/sbuors/Download the report: https://www.reshiftmedia.com/downloads/top-franchise-digital-marketing-trends-for-2025/Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Jania Bailey from FRANNET to learn all about elevating broker network standards in franchising.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Jania: www.linkedin.com/in/janiabaileyFranchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Karen Wenning from Suttle-Straus to learn all about direct mail and print marketing for both fran dev and consumer marketing.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Karen:linkedin.com/in/karenmwenningFranchise Assembly Info: ⁠⁠⁠franchiseassembly.com| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Brian Luciani, Chief Growth Officer & Partner from SMB Franchise Advisors to learn all about franchise trends and strategies for 2025.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Brian:linkedin.com/in/brianlucianiLearn more about SMB:www.smbfranchising.comFranchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Joseph Mohay from Ignite Visibility to learn all about holistic marketing strategies for franchise brands. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠⁠ Connect with Michael:⁠ ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠⁠ Connect with Joseph: ⁠https://www.linkedin.com/in/joseph-a-mohay-mba-1995598/ Learn More About Ignite: https://ignitevisibility.com/ Franchise Assembly Info: ⁠⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠⁠ | Music by Andrey Rossi | Podcast Produced by Belle White Creative

SPECIAL episode this week to share the Franchise 500 with Jason Feifer, Editor in Chief of Entrepreneur Magazine. We talk about the trends from this year, big jumps on the list, and advice to brands wanting to make the list. A not-to-be missed episode!! Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠ Connect with Jason: linkedin.com/in/jasonfeifer Franchise 500: https://www.entrepreneur.com/franchise500 Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠ | Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Willem van Daalen from Franchisely to learn all about using AI in franchise development and how to create tech solutions instead of tools. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠ Connect with Willem van Daalen: https://www.linkedin.com/in/willemvandaalen/ Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠ | Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Sabina Gault, CEO of Konnect Agency to learn the ins and outs of franchise PR, brand consistency, and crisis communication strategy.  We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠ Connect with Sabina: linkedin.com/in/sabina-gault Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠ | Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Karen Booze from AnswerConnect to learn about the power of human voice in customer experience, franchise development, and franchisee support. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠⁠ Connect with Michael: ⁠⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠⁠ Connect with Karen: ⁠linkedin.com/in/karen-booze Franchise Assembly Info: ⁠⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠⁠ | Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Victor Turcanu  from Spadea Lignana Franchise Attorneys to learn about international franchise expansion, legal compliance, and researching new markets. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠ Connect with Victor: linkedin.com/in/victor-turcanu-a98681b7 Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠ | Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Gary Prenevost from FranNet to learn the secrets behind successful franchise brokers and Gary’s insights on the franchise sales process.  We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠ Connect with Gary Prenevost: linkedin.com/in/garyprenevost Get The Unstoppable Franchisee: garyprenevost.com Franchise Assembly Info: franchiseassembly.com | Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with James Karl Butler from Franchise Sales Association to learn about franchise sales & development strategies, tips, and advice! James Karl Butler is the host of the Franchise Sales Secrets podcast, the Best of the Best in Franchising Podcast, and the Best Franchise Brands podcast We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠ Connect with James: linkedin.com/in/james-karl-butler-a11a0016  Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠ | Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Brian Bazely, Founder of Bazely Consulting; and Fractional COO and CEO, all about leadership in franchising. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠ Connect with Brian: linkedin.com/in/brianbazelydriverseat  Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠ | Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a chat with Tim McCarthy, Senior Vice President of Franchise Development at Rosati’s Pizza Enterprises, and Jeffrey Smith, COO of Peterbrooke Chocolatier. These top fran dev execs share franchise recruitment best practices and insights into franchise development strategy. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠ Connect with Tim: linkedin.com/in/tim-mccarthy-5a33a5b Connect with Jeffrey: linkedin.com/in/jeffery-smith-55a113/ Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠ | Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Jam Hashmi from FranchiseSoft and Clicktecs to learn how to identify and understand the digital tools that franchisors need.  We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠ Connect with Jam: linkedin.com/in/jamshaidhashmi/ Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠ | Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Monty Miller & Madhav Supraneni from Orchatect about managing your operations and financials efficiently! It’s a business symphony with these tech and data experts. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠ Connect with Madhav: https://www.linkedin.com/in/madhavsurapaneni/ Connect with Monty: https://www.linkedin.com/in/monty-miller/ Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠ | Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for the ‘legal eye’ view on franchising with Lynne Shelton of Shelton Law & Associates. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠ Connect with Michael: ⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠ Connect with Lynne: ⁠⁠linkedin.com/in/lynneshelton Franchise Assembly Info: ⁠⁠franchiseassembly.com⁠⁠⁠ | Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for this fireside chat with Dave Hansen and Keith Levenson from ClientTether. We discuss strategies you can apply to improve your franchise development RIGHT NOW. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠ Connect with Michael: ⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠ Connect with Dave: ⁠www.linkedin.com/in/davidahansen Connect with Keith: www.linkedin.com/in/keith-levenson-cfe-79b84890 Franchise Assembly Info: ⁠⁠franchiseassembly.com⁠⁠⁠ | Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for an in-depth look at generating qualified leads with Pam LaBelle of The Business Exchange. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠ Connect with Michael: linkedin.com/in/michaelhyamfranchiseshow⁠⁠ Connect with Pam: ⁠linkedin.com/in/pamela-labelle-a1186a12/ Franchise Assembly Info: ⁠franchiseassembly.com⁠⁠ | Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a deep dive into franchisee satisfaction and workplace culture with Michelle Rowan and Courtney Stillings of Franchise Business Review. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Franchise Business Review: https://franchisebusinessreview.com/ The FBR Summit: https://tour.franchisebusinessreview.com/fbr-summit/ Connect with Liane: ⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠ Connect with Michael: linkedin.com/in/michaelhyamfranchiseshow⁠⁠ Connect with Michelle: linkedin.com/in/michellemonroerowan Connect with Courtney: ⁠linkedin.com/in/courtney-stillings/ Franchise Assembly Info: ⁠franchiseassembly.com⁠⁠ | Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a fireside chat with some of the top marketers in franchising! Learn from Marci Kleinsasser (Home Franchise Concepts), Ashley Mitchell (East Coast Wings), Will Fraker (The Good Feet Store), and Angela Paules (Buzz Franchise Brands). We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠www.linkedin.com/in/lianecaruso⁠⁠⁠  Connect with Michael: ⁠⁠⁠www.linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠ Connect with Marci: www.linkedin.com/in/marcikleinsasser Connect with Ashely: www.linkedin.com/in/ashleymmitchell Connect with Will: www.linkedin.com/in/willfraker Connect with Angela: www.linkedin.com/in/angelazerdapaules Franchise Assembly Info: ⁠⁠www.franchiseassembly.com⁠⁠⁠  | Music by Andrey Rossi | Podcast Produced by Belle White Creative 

Tune in this week as we Q&A with CEO Marissa Frois of The Entrepreneur's Source all about franchise coaches and lead gen for franchise development. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠www.linkedin.com/in/lianecaruso⁠⁠  Connect with Michael: ⁠⁠www.linkedin.com/in/michaelhyamfranchiseshow⁠⁠ Connect with Marissa: ⁠https://www.linkedin.com/in/mfrois/ Franchise Assembly Info: ⁠www.franchiseassembly.com⁠⁠  | Music by Andrey Rossi | Podcast Produced by Belle White Creative 

Tune in this week as we do a franchise financials Q&A with Sam Phelps of Tenet Financial Group! We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠www.linkedin.com/in/lianecaruso⁠  Connect with Michael: ⁠www.linkedin.com/in/michaelhyamfranchiseshow⁠ Connect with Sam: www.linkedin.com/in/samuel-phelps Franchise Assembly Info: www.franchiseassembly.com⁠  | Music by Andrey Rossi | Podcast Produced by Belle White Creative 

Tune in this week as we dive into franchise development marketing and sales LEAD GEN with Madeleine Zook, CMO of Premium Service Brands! Learn what is happening in lead generation - from the effectiveness of franchise tradeshows, pay-to-play in digital marketing, monthly budgets, and more. Connect with Liane: www.linkedin.com/in/lianecaruso  Connect with Michael: www.linkedin.com/in/michaelhyamfranchiseshow Connect with Madeleine: www.linkedin.com/in/mpark141 Franchise Assembly Info: www.franchiseassembly.com  | Music by Andrey Rossi | Podcast Produced by Belle White Creative 

Announcing... LFG! The unfiltered franchise education podcast! Hosted by Franchise Assembly co-founders Michael Hyam and Liane Caruso, tune in twice a month for strategies on franchise development, marketing, leadership, and more. Each episode we feature some of the smartest minds in franchising to share UNFILTERED franchise education, share news, highlight LinkedIn rockstars, and generally have a great time. Follow the show to get the first episode coming soon! Franchise Assembly Info: www.franchiseassembly.com