The Lida Citroën Podcast

PODCAST · business

The Lida Citroën Podcast

Ready to lead with purpose and stand out in your field? The Lida Citroën Podcast delivers actionable and inspiring strategies on personal branding, leadership development, reputation management, and influence building. Join Lida and her guests as they share stories, tips, and tools to help you grow your presence and make your mark. Get ready to step up, speak out, grow your presence and make your mark.

  1. 22

    Imposter Syndrome Is Costing You Influence: Here’s How Leaders Turn It Into an Advantage

    Imposter syndrome is one of the most talked-about challenges in leadership, and yet, it continues to hold even the most capable professionals back. In this episode, Lida Citroën breaks down what imposter syndrome really is, why it shows up, especially in high-achieving leaders, and (most importantly) how it may be quietly costing you influence, visibility, and career growth. Drawing from real client experiences and research, Lida explores:   • The hidden cost of staying silent in high-stakes moments • Why waiting to feel “ready” is limiting your leadership influence • How imposter syndrome can both hinder, and unexpectedly strengthen, your leadership style • Practical strategies to separate feelings from facts and build evidence-based confidence • How to stop shrinking your executive presence and start showing up with intention   You’ll also learn how social media and AI may be amplifying self-doubt, and how to use them as tools for growth instead of comparison. If you’ve ever hesitated to use your voice, second-guessed your value, or felt like you don’t fully belong in the room, you’re not alone. But staying there comes at a cost. This episode will help you reframe the narrative, reclaim your voice, and step into your next level of influence, before you feel fully ready. Links from this episode: Executive Coaching   Stay connected: LinkedIn Instagram YouTube Facebook

  2. 21

    What Sports Broadcasting Teaches Leaders About Influence Under Pressure

    Imagine performing at your highest level, with no script and no edits. That’s the reality of live broadcasting, but it’s also the reality of leadership today. In this episode, Lida sits down with Marc Vandermeer, Vice President of Broadcasting and the “Voice of the Houston Texans,” to explore what leaders can learn from a career built in the most high-pressure, public environment imaginable: live sports broadcasting. For over two decades, Marc has called every Houston Texans game—live, unscripted, and without a safety net. No edits. No second chances. Just presence, clarity, and trust in the moment. Together, we unpack what it really takes to: • Build influence when every word is public and every moment is live • Stay composed and credible when things go wrong (and they will) • Develop a voice that is recognizable, trusted, and unforgettable • Balance authenticity with professionalism in a highly visible role • Navigate feedback, criticism, and judgment without losing confidence • Bet on yourself: even when there are no guarantees • Find joy in the journey while building a meaningful, impactful career Marc also shares powerful insights on why “real is a great currency,” how momentum matters more than certainty, and why leaders must learn to bring energy, presence, and intention into every room they enter. This conversation is a powerful lesson in communication, personal branding, leadership presence, and reputation management, for anyone navigating visibility in today’s world. Links from this episode: The Human Advantage: Elevating Executive Presence & Influence in the Age of AI   Stay connected: LinkedIn YouTube Instagram Facebook 

  3. 20

    Why Your Message Isn’t Landing: Communicating With Influence in a Noisy World

    How can leaders communicate so their messages break through the noise? In a world flooded with information, notifications, emails, and meetings, the ability to communicate clearly and effectively has never been more important. But effective communication isn’t just about speaking well or writing a polished email (I see you AI). It’s about knowing how to share ideas in a way that builds trust, earns credibility, and inspires action. In this episode of The Lida Citroën Podcast, Lida sits down with Sarah Blansett, former Vice President at Military.com and  US Navy Public Affairs Officer, to explore what it really takes to communicate with clarity and influence in today’s fast-moving professional world. Drawing from her experience in journalism, military communications, and digital media, Sarah shares practical insights on how leaders can strengthen their voice, avoid common communication mistakes, and build stronger relationships through empathy and intentional messaging. In this episode, you’ll learn: • Why empathy, not emotion, is the key to effective communication • How leaders can build credibility when they don’t have all the answers • The “Edit Three Times” rule for writing clearer, more effective messages • Why brevity and clarity matter when communicating with decision-makers • How to communicate effectively across cultures, generations, and remote teams • The role AI is playing in communication, and how human voice still matters most If you want your message to break through the noise and build trust with your audience, this episode will help you communicate with greater clarity and impact. Links from this episode The Human Advantage: Elevating Executive Presence & Influence in the Age of AI   Stay connected LinkedIn Instagram YouTube Facebook

  4. 19

    How to Strengthen Your Influence With Key Stakeholders

    Many accomplished leaders believe that if they work hard, deliver results, and stay visible, opportunities will naturally follow. But building influence works differently, and they find themselves: • Visible, but not influential with decision-makers • Working hard, but overlooked in critical conversations • Publishing thought leadership, but attracting the wrong audience • Navigating a career transition or layoff without clarity on how to re-engage the right stakeholders   Influence is determined by this critical question: What do your key stakeholders need to see, hear, and consistently experience from you in order to trust you?  In this episode of The Lida Citroën Podcast, Lida explains how leaders can strategically strengthen their influence by ensuring the right stakeholders know them, trust them, and advocate for them when they’re not in the room.    You’ll learn how to identify the stakeholders who control your ideal opportunities, how to align your visibility with their priorities, and how to build the trust that drives influence at the highest levels of leadership. In This Episode, You’ll Learn: How to Identify Your Key Stakeholders Learn how to determine who actually shapes your opportunities(board members, executive peers, investors, clients, and decision-makers)and distinguish them from a general audience. What Stakeholders Need to Know About You Clarify the leadership narrative you must consistently communicate to strengthen your authority, credibility, and strategic value. How Stakeholders Need to Feel About You Understand the emotional drivers of executive influence, confidence, reliability, strategic clarity, and alignment with business priorities, and why leaders must address both functional and emotional needs. How to Strategically Curate a Network of Sponsors Learn how to build relationships and nurture a network of sponsors and position yourself at their top of mind, so they’ll advocate with you when you’re not in the room.  If you want to strengthen your leadership presence, expand your influence, and ensure the right people are advocating for you, this episode will show you how. Links from this episode The New Rules of Influence Stay Connected LinkedIn Instragram YouTube Facebook

  5. 18

    The AI Paradox: Is Technology Making Leaders Smarter or Weaker?

    Have you ever finished reading something interesting and realized you don’t remember a single word? In a world flooded with information and powered by AI, leaders are consuming more than ever. But are we actually retaining it? And more importantly, can we apply it when it matters most? In this episode, Lida sits down with Charles Good, leadership and learning science expert and President of the Institute for Management Studies, to unpack: The AI Paradox: How AI can strengthen or weaken your thinking Why most professional learning fails (and it’s not because you’re not smart) Why reading more books won’t automatically make you a better leader How storytelling dramatically increases retention The difference between goals and systems in sustainable growth The science behind spaced learning and habit stacking If you want to differentiate your leadership brand, build stronger judgment, and ensure your learning actually sticks, this conversation is essential! In an AI-enabled world, your competitive advantage is how well you think. Links from this episode - Executive Coaching   Stay connected - LinkedIn - YouTube - Instagram - Facebook  Connect with Charles Good - LinkedIn 

  6. 17

    Personal Branding for Leaders: How to Build Influence That Lasts

    Everyone has a personal brand, by design or by default! In this episode of The Lida Citroën Podcast, Lida breaks down what personal branding really means (and what it doesn’t), why it’s the foundation of influence, and how your values, reputation, narrative, and visibility shape the opportunities that come your way. If you’ve ever believed that doing good work quietly should be enough, this conversation will challenge that thinking. Lida shares the practical framework she uses in her executive coaching sessions with professionals around the world to help them: • Identify the values that anchor their brand • Understand how they are currently perceived (perception mapping) • Define how they want to be known and remembered • Identify their true target audience • Align their narrative, network, and digital presence with their desired reputation   You’ll learn why personal branding is not self-centered; it’s service-centered! And why clarity about who you are makes it easier to say no, set boundaries, and show up with confidence and authenticity. This episode will help you build a personal brand that gives you influence, credibility, and the ability to be advocated for, even when you’re not in the room. ____________________ Links from this episode The New Rules of Influence ______________ Stay connected LinkedIn Instagram YouTube Facebook

  7. 16

    Finding Your Voice at Work: Mentorship, Visibility, and Career Growth

    Why do so many talented professionals stall right when they’re ready for more?   In this episode of The Lida Citroën Podcast, Lida Citroën shares her own career journey and sits down with corporate executive, Navy veteran, and senior enlisted leader, Latoya Roberts, for a candid conversation about mentorship, visibility, and using your voice when it matters most.   They dig into the moments where careers quietly plateau—especially for women—how always putting others first can limit your growth, and why mentorship isn’t optional if you want to build confidence, credibility, and momentum.   You’ll learn: • Why staying silent costs more than you think • How mentorship accelerates leadership growth • How to navigate career transitions without losing confidence or identity • Where boundaries, grace, and priorities actually fuel success • How to find the right mentor—and be a powerful mentee   If you’re stepping into leadership, navigating a career pivot, or ready to stop doing it all alone, this episode will challenge you to claim your voice, and grow your influence. ____________________ Links from this episode Control The Narrative ______________ Stay connected LinkedIn Instagram YouTube Facebook   

  8. 15

    The Key to Influence: Being Visible When You’d Rather Hide

    Visibility is not about being everywhere, it’s about being intentional! In this episode of The Lida Citroën Podcast, Lida challenges the myths around visibility and personal branding, and reframes visibility as a leadership strategy, not ego. Drawing from real client conversations, her book The New Rules of Influence, and a recent LinkedIn poll of over 33,000 professionals, Lida explores why becoming visible is a challenge leaders face today.   You’ll learn how to: • Build visibility without self-promotion or burnout • Move from being seen to being seen as valuable • Align visibility with your values and personal brand • Navigate imposter syndrome and other roadblocks • Show up in the right places, at the right time, with the right people • Use LinkedIn and in-person moments as influence accelerators   Whether you’re an introvert or extrovert, early-career or senior leader, this episode offers practical, empowering strategies to help you speak up, be recognized, and expand your influence, without compromising who you are.   If you want your ideas to matter, your voice to be heard, and your leadership to scale, this conversation is for you!  _____________________ Links from this episode The New Rules of Influence The Power of Presence: Influence Every Room With Confidence ______________ Stay connected LinkedIn Instagram YouTube Facebook

  9. 14

    Empowerment as a Form of Influence

    This episode of The Lida Citroën Podcast explores one of the most defining leadership traits of 2026: Empowering others!  Lida and her guest speaker, Jessica Lovett, unpack why empowerment is a core leadership skill that builds trust, resilience, and long-term influence. Together, they explore how empowerment shows up across generations, in remote and hybrid workplaces, and in an era shaped by AI and rapid change. You’ll hear practical insights on: • The difference between managing tasks and truly leading people • How empowerment reduces burnout and strengthens leadership presence • Why saying “no” can be a powerful act of leadership • How mentoring, delegation, and trust accelerate growth • What it really means to pay it forward as a leader   This conversation will challenge how you think about leadership, generosity, and influence—and inspire you to lead with courage, confidence, and intention in the year ahead. ____________________ Links from this episode Executive Coaching ______________ Stay connected LinkedIn Instagram YouTube Facebook

  10. 13

    Resilient Leadership: How to Lead with Agility and Confidence During Uncertainty

    In this episode of The Lida Citroën Podcast, Lida reflects on the lessons of 2025 and tackles one of the most critical leadership skills of our time: resilience. Drawing from her work with global leaders, entrepreneurs, military veterans, and executives navigating layoffs and organizational change, Lida answers real questions from coaching sessions and client conversations, including how to lead during uncertainty, support burned-out teams, and build influence when job security feels fragile. You’ll learn how to: • Build resilience without burning out • Lead teams through anxiety, uncertainty, and change • Strengthen your personal brand during adversity • Prepare for career disruption with agility • Control the narrative when things don’t go as planned • Expand your influence by serving others   This episode offers practical leadership strategies, mindset shifts, and real-world examples to help you build a strong personal brand, increase leadership presence, and move into the next year with clarity, courage, and confidence. Links from this episode ____________________ Control The Narrative   Stay connected ______________   LinkedIn Instagram YouTube Facebook  

  11. 12

    How Great Leaders Build Powerful Communities

    In this episode of The Lida Citroën Podcast, Lida sits down with guest expert Megan Bozzuto for a powerful conversation about influence, trust, advocacy, and what it really takes to authentically serve a community. Drawing from personal stories—including Lida’s journey into the military community and Megan’s work elevating women leaders—they explore how leaders can build meaningful relationships, earn trust, and show up with integrity in communities they want to support. You’ll learn: How to find your place in a community (even one you don’t come from) The difference between advocacy, mentorship, sponsorship, and allyship Why active listening is a core influence skill What leaders often get wrong about “serving” a community How to show up authentically and build long-lasting trust Why inclusive leadership matters more today than ever Whether you’re an entrepreneur, executive, or emerging leader, this conversation will help you: ✔ Build deeper, more meaningful relationships ✔ Lead with intention and integrity ✔ Influence a community you want to support ✔ Serve others with authenticity and impact If you’re committed to finding your community—and serving them well—this episode is for you. ____________________ Links from this episode The New Rules of Influence Executive coaching ___________________ Stay connected LinkedIn Instagram YouTube Facebook  

  12. 11

    The Power of Gratitude: How Reframing Your Mindset Transforms Your Leadership and Life

    Gratitude is an influence multiplier! In this episode, Lida dives into one of her most powerful and personal topics: gratitude! Drawing from her TED Talk, her seven-day gratitude project, and years of working with leaders, veterans, and organizations, she unpacks how gratitude is a superpower.  You’ll hear stories of reframing adversity, simple daily practices that strengthen emotional resilience, and insights on why gratitude dramatically boosts performance, trust, and connection in teams. Lida also shares how leaders can express appreciation in meaningful, authentic ways. Whether you’re navigating uncertainty, missing loved ones, leading a team through change, or simply wanting more joy and clarity in your life, this episode will inspire you to make gratitude a daily leadership practice. In this episode, we explore: • Why gratitude is a position of strength, not vulnerability • The science behind gratitude and its effect on stress and performance • Practical ways leaders can express appreciation authentically • How gratitude becomes an influence multiplier inside communities and teams   A timely, heartfelt, and empowering conversation you’ll want to revisit long after the holiday season.   ____________________ Links from this episode   - Lida's TEDx Talk - How to write an excellent thank you note - The gratitude project   ______________ Stay connected   - LinkedIn - Instagram - YouTube - Facebook

  13. 10

    Stop Underselling Your Experience: Communicate Your Military Value in the Civilian Workplace

    Many of the most skilled and capable professionals in the workforce today are military veterans — yet too many find themselves underemployed after transition. Not because they lack talent, but because there is a communication gap between how veterans describe their experience and how hiring managers interpret it. In this powerful and practical conversation, Tricia Kim, Transition Assistance Program Manager at the United States Air Force Academy, and Kevin Preston, Retired U.S. Army Colonel and leader of Veterans Programs for one of the nation’s largest media companies, share how veterans can confidently translate their service and how employers can better understand and value veteran talent. You’ll learn: Why underemployment occurs during the military-to-civilian transition How to translate military experience into business language for impact How leaders and hiring professionals can better evaluate veteran skill sets How to tell your story confidently — without underselling or overselling For Veterans & Transitioning Service Members: Communicate your experience clearly and confidently Identify and highlight your most transferable accomplishments Position yourself for roles that align with your strengths and purpose For Recruiters, Hiring Managers & HR Leaders: Recognize high-value leadership, adaptability, and resilience in veteran resumes Ask more effective interview questions Access an exceptional talent pool often overlooked  This episode is for anyone navigating military transition, talent acquisition, leadership development, or veteran hiring— and for every leader who believes in building strong teams through empathy, clarity, and understanding. _____________________ Links from this episode Executive Coaching Translating Your Military Skills To Civilian Workplace Recruiting Veterans Success After Service ______________ Stay connected LinkedIn Instagram YouTube Facebook

  14. 9

    How to Talk About Yourself: Communicate Your Value with Confidence and Authenticity

    Are you struggling to talk about yourself without cringing? In this episode of The Lida Citroën Podcast, Lida explores why self-promotion feels uncomfortable for so many professionals — and how to do it authentically.  Learn how to confidently communicate your value and build lasting influence through narrative, presence, and intentional visibility. You’ll discover how to: Reframe self-promotion  Share your story with clarity, purpose, and authenticity Build influence by aligning your message with your values Elevate your personal brand while empowering those around you Packed with actionable strategies, this episode is a must-listen for executives, entrepreneurs, and leaders who want to lead with confidence, impact, and authenticity. ____________________ Links from this episode The New Rules of Influence   ______________ Stay connected LinkedIn Instagram YouTube Facebook

  15. 8

    Mastering Business Storytelling: How to Wrap Data, Win Buy-In & Drive Business Results Through Story (Part 2)

    In this episode, Lida Citroën and master storyteller Param Venkat dive even deeper into the art and strategy of business storytelling. Discover how to turn data and complex information into compelling stories that connect, inspire, and influence. From origin and failure stories to value and vulnerability storytelling, Lida and Param share actionable insights to help leaders communicate authentically and make their message memorable. Learn the science and structure behind effective storytelling, and how leaders can use it to earn trust and drive business results. Whether you’re a CEO, entrepreneur, or impact-driven leader, this episode will show you how to lead conversations with stories that move people, not just inform them. ____________________ Links from the episode Podcast episode part 1 Control The Narrative Keynote speaker & program facilitator ______________ Stay connected LinkedIn Instagram YouTube

  16. 7

    Mastering Business Storytelling: How to Wrap Data, Win Buy-In & Drive Business Results Through Story (Part 1)

    "Stories are the shortest distance between two people." In this episode of The Lida Citroën Podcast, storytelling expert Param Venkat joins me to deliver a masterclass in business storytelling: the practical, research-backed techniques leaders need to influence, inspire, and get results. You’ll discover How to wrap data in a story, so facts persuade instead of repel. The three-part structure that makes a message land successfully.  Cross-cultural and ethical guardrails for storytelling: audience analysis, and “story ethics.” And so much more. Whether you’re an executive, founder, salesperson, or communicator, this episode will help you tell stories that stick, connect across cultures, and move people from logic to action. Tune in to learn how to make your message unforgettable. 🎧 Listen now to master business storytelling, influence with integrity, and tell stories that drive real outcomes. ____________________ Links from the episode Keynote speaker & program facilitator LinkedIn Learning Courses ______________ Stay connected LinkedIn Instagram Facebook YouTube

  17. 6

    Trustworthy Leadership: Strategies for High-Impact Influence

    How do you know if people truly trust you? As trust is the foundation of leadership, in this episode of The Lida Citroën Podcast, I break down my 5 pillars of trustworthy leadership and show you how to lead with influence, not control. Learn how to: Build credibility by aligning your values and actions Create psychological safety that empowers teams to speak up Repair trust when it’s broken with accountability and authentic action Inspire loyalty, collaboration, and long-term impact Packed with real-world examples and practical strategies, this episode is a must-listen for executives, entrepreneurs, and leaders who want to strengthen trust, influence effectively, and lead with integrity. _________________ Links from episode LinkedIn Learning Courses ______________ Stay connected  LinkedIn Instagram YouTube Facebook 

  18. 5

    Agile Leadership: Influence Beyond Your Title

    Agile leadership is no longer optional; it’s the key to thriving in today’s fast-changing world. In this episode of The Lida Citroën Podcast, discover how to lead with agility, influence effectively, and build trust during times of uncertainty.   Military and business leader Bobby Thompson reveals why adaptability and resilience are critical leadership skills and how you can leverage them to boost your presence and impact.   You’ll learn: - What agile leadership really means and why it’s essential for modern leaders. - How to adapt to change without losing credibility or confidence. - Strategies for staying influential in high-pressure situations. - How agility strengthens trust, collaboration, and team buy-in. - Practical tips for leading through disruption with authenticity.   If you want to become a trusted, adaptable leader who thrives in change, this episode is for you.   🎧 Listen now to Agile Leadership: Influence Beyond Your Title ____________________ Links from this episode The New Rules of Influence ______________ Stay connected LinkedIn Instagram YouTube Facebook

  19. 4

    The Power of Presence: Influence Every Room with Confidence

    In this powerful conversation with my special guest, Whitney Hake, we pull back the curtain on how to master executive presence, leave a lasting positive impression in every interaction, and make the pivotal shift from doer to leader. From leasing iconic office towers across Denver to guiding a high-performing team through turbulent markets, Whitney reveals the proven strategies that keep her credible, composed, and influential, no matter the challenge. You’ll hear how Whitney: Preps for high-stakes meetings so her contributions add real value. Uses current events and market data to contribute with confidence (even on “off" days). Blends empathy with credibility, the “funny dance” every modern leader must master. Leverages silence as a negotiation strategy to avoid overselling and strengthen her position. Builds a "glass-half-full" culture, models vulnerability, and develops future leaders. Continually levels up with mentors, sponsors, and executive coaching to expand her impact. Listen now to discover how to elevate your executive presence, lead with impact, and influence every room you walk into. ____________________ Links from this episode The New Rules of Influence Keynote Speaker & Program Facilitator ____________________ Stay connected LinkedIn Instagram Facebook YouTube

  20. 3

    Stop Playing Small: Shape Positive Perception and Earn Credibility

    Are you showing up the way you want to be seen, or just hoping people “get” who you are? Your reputation has the power to open doors! In this episode of The Lida Citroën Podcast, we’re diving deep into two of the most critical ideas in personal branding and influence building: The Perception Gap — the disconnect between how you're currently perceived and how you want to be known. Credibility — how to earn trust, stand out in a noisy world, and build a reputation that reflects your true value. If you’ve ever felt unsure how to position yourself with clarity and confidence, this conversation is your wake-up call. You can own your story and lead with authenticity, influence, and power. Lida shares real-world insights from working with executives, military veterans, entrepreneurs, and global leaders to help you: Understand the gap between your current and desired reputation Build a personal brand that’s intentional and aligned with your purpose Establish lasting credibility in competitive industries Use clarity and consistency to increase your visibility and impact This episode is for professionals who are ready to stop playing small and allow their powerful presence to stand out. Whether you’re a senior executive, a rising leader, or an entrepreneur, this conversation will help you lead with more confidence, credibility, and clarity. _________________ Links from this episode: LinkedIn Learning Courses Control The Narrative   __________________ Stay connected: LinkedIn Instagram Facebook YouTube

  21. 2

    Episode #1: The Start of Something Bold

    In this powerful kickoff episode, Lida sets the stage for what’s ahead: authentic conversations, practical insights, and bold strategies to help you lead with purpose, grow your influence, and build a meaningful legacy. Across her global work with professionals and leaders, Lida has noticed a shift—people are tired of playing small. They want to be seen, heard, and valued. In this episode, she explores how personal branding, influence, and reputation management can help you rise above the noise and show up with clarity and confidence. If you’ve ever felt called to make a bigger impact, this is where your journey begins. Subscribe, share, and join the movement. _________________ Links from this episode: LinkedIn Learning Courses The New Rules of Influence Keynote Speaker & Program Facilitator  __________________ Stay connected: LinkedIn Instagram Facebook YouTube  

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ABOUT THIS SHOW

Ready to lead with purpose and stand out in your field? The Lida Citroën Podcast delivers actionable and inspiring strategies on personal branding, leadership development, reputation management, and influence building. Join Lida and her guests as they share stories, tips, and tools to help you grow your presence and make your mark. Get ready to step up, speak out, grow your presence and make your mark.

HOSTED BY

Lida Citroën

CATEGORIES

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