The Lighting Trade School Podcast

PODCAST · business

The Lighting Trade School Podcast

If you own an outdoor service business and want to add landscape lighting—or already run a lighting company and want to scale—this podcast is for you.Join The 3 Lighting Amigos (Nate Mullen, Captain Matt, Shane Duffy) as we dive deep into the world of landscape lighting design, installation, marketing, and business growth. Featuring the Godfather of Landscape Lighting and lighting business owners pulling in over $1 million in revenue annually, we bring 50+ years of combined experience to the table.

  1. 67

    3 Money-Making Ideas We Stole From Transworld | 38

    What did Captain Matt and Glo Show Shane actually take away from the Transworld Christmas and Halloween Show?In Episode 38 of The Lighting Trade School Podcast, Captain Matt and Glo Show Shane Duffy recap their trip to Transworld and break down the ideas, products, conversations, and business strategies that could actually make Christmas lighting installers and outdoor lighting business owners more money.This is not just a “trade show was fun” recap.This episode gets into the real stuff: new Christmas lighting products, permanent roofline lighting options, magnetic lighting systems, supplier conversations, networking with industry leaders, and the kind of hallway conversations that never happen unless you actually show up.Captain Matt and Shane talk about why it was disappointing to see fewer installers at the show, especially when the guys who did show up walked away with ideas that could change their season. From quoting every customer for Christmas lights year-round, to exploring magnetic permanent roofline lighting lease models, to debating whether detailed Christmas light takedown schematics are actually worth the time, this episode is packed with practical ideas lighting contractors can test in their own business.They also discuss the growing clash between Christmas lighting, permanent lighting, sign companies, line-voltage lighting manufacturers, and outdoor lighting companies as more products enter the market. If you install Christmas lights, landscape lighting, soffit lighting, permanent lighting, or run a home service company, this episode will help you think bigger about what is coming next.Topics include:Captain Matt and Glo Show Shane’s Transworld recapWhy Christmas lighting installers should attend industry trade showsNew Christmas lighting and permanent lighting product ideasQuoting every customer for Christmas lights year-roundUsing Christmas light renderings to create more opportunitiesMagnetic permanent roofline lights and lease-style sales modelsTough Clips, magnetic clips, and install efficiency ideasThe debate over Christmas light takedown schematicsWhy totes, labels, roofline maps, and storage systems can slow crews downHow larger Christmas lighting companies think about scalePermanent lighting competition and where the industry is goingWhy networking with suppliers and other installers creates unfair advantagesThe conversations that only happen when you show up in personIf you are a Christmas lighting contractor, landscape lighting designer, outdoor lighting installer, or home service entrepreneur trying to grow beyond the same old seasonal grind, this episode is a reminder that the money is often hiding in the conversations most people skip.Ready to Start or Grow Your Landscape Lighting Business?🔹 Learn design, sales, and installation at: https://www.lightingtradeschool.com/🔹 Buy elite fixtures from: https://lifetimelightingsystems.com/🔹 Join The Illuminati Lounge Club — $47/mo weekly group calls with the 3 Lighting Amigos: https://www.lightingtradeschool.com/illuminati-lounge-club🔹 Apply for 1-on-1 mentoring with Captain Matt: https://www.captainmattoutdoors.com/captains-crew🔹 Start your own lighting biz as a GloGeek: https://glogeeksgang.com/🔥 50 lighting assassins. That’s it. The elite rise, everyone else is background noise. You can chase jobs…or become the one others chase. Which are you?

  2. 66

    hy Christmas Lighting Pros Should Be at Transworld | 37

    What happens when Christmas lighting, Halloween attractions, landscape lighting, permanent lighting, live training, new products, networking, and business opportunities all collide in one place?In Episode 37 of The Lighting Trade School Podcast, Captain Matt and Glo Show Shane Duffy talk about why Transworld is one of the most important trade shows for Christmas lighting professionals, outdoor lighting business owners, and home service entrepreneurs who want to grow beyond just one season.This episode breaks down why Transworld is more than just a fun show floor with massive Christmas trees, Halloween props, animated displays, fiberglass pieces, pixels, cutouts, and new products. It is a place where lighting pros can see what vendors are pushing, understand what is going to be hot for the upcoming season, meet the right people, build relationships, discover new ideas, and get a serious advantage before the market catches up.Captain Matt and Shane also talk about the bigger opportunity most Christmas lighting installers miss: turning seasonal Christmas work into a year-round outdoor lighting business through landscape lighting, permanent lighting, soffit lighting, demos, glow shows, and creative lighting design.They share real examples of how unique demo ideas, fire flicker lanterns, creative fixtures, custom lighting concepts, and outside-the-box presentations can separate you from the guy who just “puts lights in the ground.” This episode is about passion, creativity, authority, and showing clients that you are not just an installer. You are a lighting professional.Shane also explains why GloGeeks is exhibiting at Transworld, how the licensing model helps people launch or grow a permanent lighting business, and why branding, CRM systems, email sequences, social content, websites, SEO, GEO, and mentorship can save lighting business owners hundreds or even thousands of hours.Captain Matt also talks about Captain’s Crew mentoring, helping lighting contractors build confidence, close jobs, improve their systems, and stop trying to figure everything out alone.If you install Christmas lights, sell outdoor lighting, want to add permanent lighting, or are trying to grow a real lighting business instead of chasing one season at a time, this episode is for you.Topics include:Why Christmas lighting contractors should attend TransworldWhat makes the Halloween and Christmas sides of Transworld so valuableHow trade shows give installers an unfair product and trend advantageWhy networking at events can change your businessHow Christmas lighting companies can become year-round lighting companiesUsing glow shows and demos to close higher-ticket landscape lighting jobsCreative lighting ideas like fire flicker lanterns and custom fixturesWhy passion separates true lighting pros from basic installersHow GloGeeks helps people launch permanent lighting locationsThe value of CRM systems, email sequences, websites, social media, SEO, and GEOCaptain Matt’s mentoring through Captain’s CrewHow lighting contractors can stop guessing and start building real systemsReady to Start or Grow Your Landscape Lighting Business?🔹 Learn design, sales, and installation at: https://www.lightingtradeschool.com/🔹 Buy elite fixtures from: https://lifetimelightingsystems.com/🔹 Join The Illuminati Lounge Club — $47/mo weekly group calls with the 3 Lighting Amigos: https://www.lightingtradeschool.com/illuminati-lounge-club🔹 Apply for 1-on-1 mentoring with Captain Matt: https://www.captainmattoutdoors.com/captains-crew🔹 Start your own lighting biz as a GloGeek: https://glogeeksgang.com/🔥 50 lighting assassins. That’s it. The elite rise, everyone else is background noise. You can chase jobs…or become the one others chase. Which are you?

  3. 65

    Nobody Believed in Us…Then We Built Million-Dollar Lighting Businesses | 36

    What does it really take to go from broke, doubted, laughed at, and written off…to building a real business, making real money, and becoming the person everyone said you would never become?In Episode 36 of The Lighting Trade School Podcast, Captain Matt and Glo Show Shane Duffy have a raw rags-to-riches conversation about entrepreneurship, failure, resilience, money, mentors, payroll pressure, and the mental discipline it takes to keep going when everyone around you thinks you should quit.This episode is for the lighting contractor, Christmas light installer, outdoor living entrepreneur, home service business owner, or side hustler who feels the weight of the business and wonders if they are crazy for still believing.Shane shares stories about being doubted by teachers, family, and people who thought he would never amount to anything. Captain Matt talks about failed businesses, failed partnerships, people laughing at The Christmas Guys, and the strange reality that the same people who mocked the idea later came asking for advice.They also talk about one of the loneliest parts of entrepreneurship: carrying payroll, keeping jobs on the board, building when money is tight, and feeling like nobody in your normal circle understands the pressure.This is not a polished motivational speech. It is two lighting entrepreneurs talking from the trenches about what it takes to survive the ugly seasons, surround yourself with better people, learn from mentors, stop being the “king of the shitheads,” and eventually build something that gives you freedom, income, and options.If you are building a landscape lighting business, Christmas lighting business, permanent lighting business, or any home service company, this episode is a reminder that the breakthrough often comes right when you are ready to quit.Topics include:The rags-to-riches reality of building a business from nothingWhy most people will not believe in you until after you winHow Captain Matt and Shane handled failure, doubt, and criticismThe emotional weight of payroll and team responsibilityWhy entrepreneurs need better rooms, mentors, and peer groupsHow to stop being the richest or smartest person in the roomWhy taking care of yourself financially mattersBuilding savings, diversifying income, and not betting everything on one businessWhy the king needs to eat first before burnout destroys the missionWhat lighting contractors and home service owners need to hear when business gets heavyReady to Start or Grow Your Landscape Lighting Business?🔹 Learn design, sales, and installation at: https://www.lightingtradeschool.com/🔹 Buy elite fixtures from: https://lifetimelightingsystems.com/🔹 Join The Illuminati Lounge Club — $47/mo weekly group calls with the 3 Lighting Amigos: https://www.lightingtradeschool.com/illuminati-lounge-club🔹 Apply for 1-on-1 mentoring with Captain Matt: https://www.captainmattoutdoors.com/captains-crew🔹 Start your own lighting biz as a GloGeek: https://glogeeksgang.com/🔥 50 lighting assassins. That’s it. The elite rise, everyone else is background noise. You can chase jobs…or become the one others chase. Which are you?

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ABOUT THIS SHOW

If you own an outdoor service business and want to add landscape lighting—or already run a lighting company and want to scale—this podcast is for you.Join The 3 Lighting Amigos (Nate Mullen, Captain Matt, Shane Duffy) as we dive deep into the world of landscape lighting design, installation, marketing, and business growth. Featuring the Godfather of Landscape Lighting and lighting business owners pulling in over $1 million in revenue annually, we bring 50+ years of combined experience to the table.

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Lighting Trade School

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