The Local Growth Show

If your business isn’t growing, it’s not a traffic problem; it’s a visibility problem. In this episode, Kody is joined by one of the Sales Executives at Omni Digital Group, James Smithers. Together, they break down why most local retailers struggle with consistency in their market and how smart marketing, not big budgets, wins in 2026.If you’re a small independent retailer competing against big brands and big box stores, this episode will challenge how you think about your buying radius, customer acquisition, and market presence.🔑 What You’ll LearnWhy lack of growth usually means people don’t know you existHow your buying radius defines your opportunityWhy consistency in the marketplace matters more than budgetThe mindset shift small retailers need to beat big brandsWhat it really takes to “give yourself a chance” to win

In this episode of The Local Growth Show, Kody breaks down what to do when retail sales are down and foot traffic has slowed.Rather than theory or long-term brand plays, this episode focuses on practical actions retailers can take immediately to get more people into their stores and drive revenue.In this episode, you’ll learn:Why declining foot traffic often means your business is not top of mind locallyHow running ads within a five-mile radius can increase awareness and in-store visitsHow to adjust your ad targeting based on budget sizeWhy clearing out inventory that’s 90+ days old can unlock cash and create urgencyHow discounting strategically can drive traffic without hurting long-term salesHow to use events and seasonal promotions to bring the community into your storeWhy starting an SMS club is one of the highest ROI strategies for retailersHow giveaways can quickly grow an SMS list and drive immediate in-store salesWhat kind of return retailers can expect from a well-run SMS programThis episode is ideal for retail business owners who want simple, proven strategies to increase foot traffic and improve sales, especially during slower periods.

In this episode of The Local Growth Show, Kody breaks down why Meta ads, specifically Facebook and Instagram, remain one of the most powerful advertising tools for local businesses in 2026. Addressing the common belief that Facebook is “dying,” Kody walks through real usage statistics, cost comparisons, and practical strategies that local retailers can apply immediately.What You’ll LearnWhy Facebook and Instagram still dominate social media attentionHow Meta compares to other platforms for local advertisingThe real cost of impressions on Meta versus traditional advertisingWhy homeowners, parents, and decision-makers spend the most time on FacebookHow detailed local targeting works for new and existing customersThe difference between boosting posts and using Ads ManagerSimple ad creative ideas any local business can implementWhy most local competitors aren’t running ads, and how that creates opportunity

In this episode of The Local Growth Show, Kody breaks down one of the most common questions local business owners ask.Rather than overcomplicating things, this episode walks through three simple, proven ad formats that local businesses can use to drive trust, awareness, and consistent growth without needing a massive budget or complex strategy.In this episode, you’ll learn:Why most businesses overthink their ad strategyThe power of store walkthrough videos and why they build instant trustHow comparison ads help customers make buying decisionsWhy answering customer questions on video creates authority and credibilityA simple system to generate months of content from FAQsHow running more than 11 ads instantly separates you from local competitors

In this episode of the Local Growth Show, host Kody Fitzjerrells dives deep into the often-overlooked power of point-of-sale data for retailers and local businesses. Discover why many companies fail to leverage this valuable asset and learn how to maximize its potential to drive growth.Key topics covered in this episode include:The significance of choosing the right point-of-sale systemEssential data points to capture for effective marketingStrategies for analyzing customer data to boost salesThe importance of segmentation in marketing campaignsReal-world examples of successful data utilization

In this episode of The Local Growth Show, host Kody Fitzjerrelsl talks about a powerful growth opportunity many local retailers don’t realize they already have. He explores how collecting the right customer information at the right time can lead to better decisions, stronger relationships, and more consistent revenue. Through real-world insights and practical ideas, Kody shows why customer data may be one of the most valuable tools in your business and how using it more intentionally can transform the way you grow.

In this episode of the Local Growth Show, host Kody Fitzjerrells dives deep into the essential strategies retailers can use to attract new customers. If you're wondering how to increase your customer base, this episode is packed with actionable insights!Key Topics Covered:The importance of branding content and how it builds trust and recognition in your community.Effective product-based content strategies, including showcasing your offerings and solving customer problems.The power of sales content, including discounts, flash sales, and event promotions to drive traffic and sales.

Welcome to the very first episode of the Local Growth Show! 🎉 Join your host, Kody Fitzjerrells, as he dives into the world of local business marketing and shares invaluable insights to help brick-and-mortar and local service businesses drive more revenue.In this episode, Kody introduces the purpose of the podcast and provides a background on his experience as the founder of Omni Digital Group, an ad agency specializing in local businesses for over nine years. With a track record of generating over $250 million in sales for clients, Kody is here to equip you with the strategies, campaign ideas, and marketing tactics you need to grow your business.What You'll Learn:Why focusing on local businesses is crucial for growthThe importance of having a marketing planKey strategies for effective paid advertising, particularly on FacebookInsights into audience targeting and ad creationHow to measure the success of your marketing efforts