The Marketing Minute with EDGE Marketing

Someone visits your website, checks you out… and leaves. No call. No quote request.Does that mean they weren’t a good lead? Not necessarily. They just might not be ready to buy today.In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Mark DeWit (EasyLeads CRM’s Success Manager) to break down how to capture and follow up with “not-yet-ready” website visitors so you can stay top-of-mind until they’re ready to take the next step.What we cover in this episode: Why “buy now” isn’t enoughPrimary vs. secondary calls to action (and why most websites are missing one) High-performing secondary CTA ideas How to deliver lead magnets instantly without being pushy What your follow-up after they sign up should actually do (build trust) Timestamps:00:00 Kicking it off05:09 The different Calls to Action07:18 Offer them value10:17 What you can offer15:27 After they sign up17:47 Tracking success22:17 Wrapping it upAbout the Show:Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.Find us at edgemarketing.caEasyleads CRM can be found at easyleads.ai#CalltoAction #LeadGeneration #WebsiteConversion

You already know your business needs video. But between worrying about quality, not having the right gear, and not knowing what to even make, most business owners never actually hit record.In this episode of the Marketing Minute Podcast, host Mark DeWit sits down with Stuart Reece—photographer, videographer, and longtime EDGE collaborator—to give you the practical advice you need to finally get started using video to market your business.What we cover in this episode:Why video is dominating marketing (and why it's only getting bigger)The first videos every business should make4 simple tips for shooting better video on your phone right nowWhen to DIY your videos vs. when to hire a professionalFind us at edgemarketing.caFind Stuart Reese at stuartreece.ca LinkedIn | InstagramTimestamps:00:00 Kicking it off03:36 Video is growing in marketing05:06 Videos businesses should create12:10 Film it yourself or with a professional?14:51 Wrapping it upAbout the Show:Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.#VideoMarketing #ContentCreation #VideoTips

AI is turning online marketing on its head. Customers are starting to search differently: less Googling, more asking ChatGPT, Gemini, Perplexity, and AI Overviews for recommendations and answers.In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with EDGE’s SEO expert Haytham Mahir to break down what’s happening and what small businesses should do next.What you’ll learn in this episode:What AI Optimization (AIO) really meansWhy you shouldn’t throw out SEOThe #1 way to improve AI visibilityAI search is growing fast, but you don’t need to panic. You need the right foundation, and a few smart updates that help AI understand (and recommend) your business.Timestamps:00:00 Episode intro03:13 How customers find your business has changed08:36 Zero Click Search: Myth or Reality?10:01 Should you shift from SEO to AIO11:32 Appear on AI search results19:19 Wrapping it upAbout the Show:Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.Find us at edgemarketing.ca#AIO #AISearch #SEO

If you’ve ever caught yourself thinking “Do I even need a website anymore?”, you’re not alone.In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Jason Neil, EDGE’s web developer, to break down what a website actually needs to do today—beyond “looking nice.”A modern website is your main online foundation; it’s the place your ads, social media, Google Business Profile, and referrals all funnel potential customers to before they ever call, visit, or buy.In this episode, we cover:Why your website is still your #1 digital asset The difference between a pretty website and a website that converts leadsWebsite must-havesHow SEO and AI search are changing website structureHow often you should refresh your site (design + content + functionality)DIY builders vs custom websiteIf your website hasn’t been updated in years or it looks fine but doesn’t bring in leads, this podcast will help you understand exactly what to fix.Timestamps:00:00 Episode intro05:05 Websites that convert08:13 Website trends10:10 Mobile responsive websites12:47 Your website needs this functionality20:45 A website's lifespan25:48 DIY vs Custom Built Websites32:07 Wrapping it upAbout the Show:Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.Find us at edgemarketing.ca#newwebsite #websitedesign #businessmarketing

In this episode of the Marketing Minute Podcast, Peter DeWit sits down with our graphic designer, Peter Luong, to unpack what branding really means and why consistency is the secret behind professional‑looking businesses that stand out and earn trust.Too many small businesses think branding ends with a logo file. But mismatched colours, DIY designs, and off‑brand visuals quietly cost you credibility. Peter and Peter break down the practical side of branding so you can finally get it right—without wasting money or confusing your audience.In this episode, you’ll learn:What makes a logo actually work for small businessesHow to keep your brand consistent across signs, trucks, websites, and socialsWhy simplicity, memorability, and flexibility matter more than flashinessHow to know when it’s time to refresh your logo (and how to do it right)The process EDGE uses to design strategic, scalable brand identitiesReal‑world examples of successful rebrands that built customer trustWhether you’re launching a new business, rebranding after growth, or tired of your nephew‑designed logo, this episode will help you build a brand that looks professional, works everywhere—and works for you.Timestamps:00:00 Kicking off the episode02:00 Brand Problems: ignoring it & inconsistency07:25 What makes a logo work12:05 Making an investment at the beginning will pay off in the long run15:41 The branding process27:34 Where your logo goes32:39 A branding highlight35:04 Brand refresh & first steps to new branding37:39 Wrapping it upAbout the Show:Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.Find us at edgemarketing.ca#Branding #LogoDesign #Rebrand

Advertising online doesn’t have to drain your budget—or your patience. In this episode of the EDGE Marketing Minute Podcast, Peter DeWit sits down with Robert Van Ginkel, Project Manager and Digital Marketing Strategist, to break down what really works with Google Ads, Facebook Ads, and PPC campaigns.Too many businesses waste money on ads that don’t convert. In this conversation, we uncover how to make your paid advertising strategy actually pay off.Inside this episode:Why “pay‑to‑play” marketing is here to stayHow to start small with your ad budget and scale with dataThe difference between Google Ads, Facebook Ads, and LinkedIn AdsWhat to watch (and fix) in your campaign reports to avoid wasted spendHow AI is quietly transforming PPC—what to use and what to avoidReal tips to get better leads, not just more clicksPaid ads can be powerful, but only if you know how to measure, manage, and refine them. Whether you’re new to PPC or have been “boosting posts” for years, this episode will help you make smarter decisions with your marketing dollars.Timestamps:00:00 Kicking off the episode01:24 How do paid ads stack up in your marketing tool box?05:25 AI's impact on Google Ads07:17 Managing your ads10:19 Prediction: Advertising on AI12:47 Where to run your online ads16:31 Common paid advertising mistakes20:40 How do you know your ads are working?27:00 Wrapping it upAbout the Show:Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.Find us at edgemarketing.ca#DigitalAdvertising #PaidAds #GoogleAds

Creating consistent, high-quality content can feel nearly impossible when you’re running a small business—but AI is solving the “blank page syndrome”. In this episode of the Marketing Minute Podcast, we unpack the real-world ways artificial intelligence is reshaping how businesses create blogs, social posts, and digital marketing content.We’re cutting through the hype to show you exactly how to use AI as a tool, not a takeover, to save time, spark ideas, and stay authentic online.You’ll learn:- How to use AI tools like ChatGPT, Claude, and Gemini effectively- Why the human touch still matters in content creation- How to avoid AI pitfalls like bias, hallucinations, and robotic writing- Pro tips for writing content that sounds like youWhether you’re overwhelmed by new tech or curious about how AI fits into your marketing strategy, this conversation will give you the clarity (and confidence) you need to create better content faster.About the Show:Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.Find us at edgemarketing.ca#AIMarketing #ContentCreation #MarketingPodcast00:00 Kicking off the episode02:58 Don't have time to create content? How AI can help07:44 Make AI content sound less like AI11:19 The AI tool EDGE uses13:25 How to spot AI content15:05 The human touch16:29 Different AI tools19:18 The process of creating content with AI23:40 Back into the tools26:51 AI image generation28:11 How EDGE can help introduce AI to your business30:22 Wrapping up the episode

Struggling to get customer reviews? You're not alone. In this episode of Marketing Minute Podcast, we reveal the exact system one business used to get dozens of Google reviews and transform their online reputation.Join host Peter Dewit, from EDGE Marketing & Design, and special guest Kurtis Hewson, from Jigsaw Learning, as they dive deep into the practical strategies behind getting more customer reviews for your small business.What You'll Learn:Why you shouldn’t be afraid to ask for reviewsThe exact timing that gets the best response ratesHow to automate your review processWhat the "sweet spot" for Google rankings isHow to handle negative reviews like a proThe AI revolution in reviews and online reputationPlus bonus marketing tipsTimestamps:00:00 Kick it off04:54 Almost all small businesses are struggling with getting reviews06:59 How do you get more reviews?09:12 The best timing to ask for a testimonial11:54 Responding to your reviews14:54 Automating the review process16:35 Where to get reviews – other than Google19:42 Things along the way this small business learned23:51 Wrapping up the episodeAbout the Show:Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.Find us at edgemarketing.caYou can find Kurtis at jigsawlearning.ca#GoogleReviews #CustomerReviews #MarketingTips

Are you spending money on your website, social media posts, and Google ads but have no idea if any of it actually works? You're not alone. In this episode of Marketing Minute, we’re tackling the overwhelming world of measuring your marketing and reporting.You’ll discover how to cut through the confusion of different platforms’ numbers and focus on the metrics that truly matter to your business growth. Learn about cost per conversion, the 80/20 rule for marketing, and how to create simplified marketing report dashboards that give you actionable insights instead of information overload.This episode covers essential topics, including how to measure return on investment, the emerging impact of AI search on tracking, and why custom reporting beats trying to navigate complex platforms like Google Analytics. Whether you're a small business owner feeling lost in marketing metrics or looking to optimize your current tracking system, this conversation provides practical solutions you can implement right away.00:00 Kick it off03:26  "I'm spending money on marketing, but I have no idea what's working and not working"05:00 Tracking your online marketing06:16 The numbers you should be looking at10:42 What small business owners need to hone in on when it comes to marketing reporting15:31 AI in marketing and reporting19:12 How EDGE approaches reporting for our clients24:42 Wrapping up the episodeFind us at edgemarketing.ca

Small business owners are jumping straight into Facebook posts, email campaigns, and Google ads without any real strategy behind their efforts. If you’re guilty of doing this, you're essentially throwing marketing spaghetti at the wall and hoping something sticks. This approach is expensive, exhausting, and rarely effective.In this episode of the Marketing Minute podcast, we are exploring why marketing strategy should come before tactics and how to build a strategy that actually works for your business.Find us at edgemarketing.ca00:00 Kicking off the episode00:58 Guest introduction2:08 What's the point of having a marketing strategy?4:04 How do you differentiate yourself from your competitors11:29 The basic building blocks of a good marketing strategy15:48 Can I just get a professional to create a marketing strategy for me?20:05 Reviewing your marketing strategy and how often25:15 One last piece of advice to get started28:13 Wrapping it up

Are robots going to take your job? Can AI handle your marketing on its own?It might feel like AI is everywhere, but most info is for tech experts. Where’s the advice for regular small business owners?After this Marketing Minute Podcast episode, you’ll come away with practical ways AI can help your business. See it as an opportunity, not a threat.We’ll give you simple tips you can use right away. The key is to start.Find us at edgemarketing.ca00:00 Kicking off the episode00:50 Guest introduction01:37 Life after the introduction of AI02:36 Will AI replace us?06:25 How small businesses can use AI10:00 Selecting your flavour of AI13:27 AI is everywhere!15:10 The top 3 AI platforms16:04 Getting started with AI19:03 Final thoughts19:37 Wrapping it up