The Marketing Speakeasy

Your organization might be well protected from malware, but what about narrative attacks that harm your brand reputation?Mariya and Dan dig into a different kind of cyber threat in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.About our guest:Dan is the CMO at Blackbird.AI, a narrative intelligence company that protects executives and companies from narrative attacks that cause financial and reputational harm. He leads the company’s strategic marketing efforts, including demand generation and brand leadership and has 20 years of strategic experience at the executive level at Fortune 500 tech brands and at fast growing cybersecurity companies.Chapters:00:00- Dan’s Journey: CMO Roles and Brand Leadership08:18- Romance Writer and Tech Marketing Leader11:56- Why Non-Technical CMOs Win in Tech19:06- Career Mentorship That Builds Marketing Leaders22:17- Threat or Trend? Round One28:11- What Are Narrative Attacks in Marketing?38:16- Media Manipulation & Misinformation Tactics48:50- Risk Management & Brand Safety Lessons53:49- Threat or Trend? Ethics in Social Listening59:39- Inside Blackbird AI’s Marketing Strategy1:04:23- Final Thoughts: Content, Demand Gen & BalanceEpisode links:Dan’s romance novel - The Met Kiss: https://themetkiss.com/Blackbird AI - http://www.blackbird.ai/Dan’s LinkedIn profile - https://www.linkedin.com/in/danlowdenAbout our show:Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.About our host:Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.Our links:Show website - https://belkins.io/the-marketing-speakeasy-podcastShow on Simplecast - https://the-marketing-speakeasy.simplecast.com/Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/Kalyna Marketing - https://kalynamarketing.com/Belkins - https://belkins.io/

Have you tried getting your voice heard on the internet these days? It’s harder than it sounds, especially in B2B. We dig into why.Join Mariya and Melissa as we shatter marketing silos in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.About our guest:Melissa is a media and tech executive now building a platform to counter the frustrations that she's dealt with throughout her career.Previously, she was the CCO of ClickUp, CMO of Insight Timer, CRO of Cheddar and VP, Creative at BuzzFeed. She's been featured in Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and Digiday's "Changemakers."She's always been obsessed with the idea of net new value creation and enabling brands to own the conversations they care about while reaching their ideal customers.This passion led her to co-found Outlever. Outlever transforms brands into the #1 news source their industry, enabling them to own the conversations their customers care about at an unprecedented scale, and give them the ability to establish true authority and reach key audiences in meaningful ways.Chapters:00:09 - Introduction: Melissa’s Journey in Media and Tech05:45 - Understanding Outlever’s Unique Approach09:18 - The Problem with Siloed Marketing15:37 - Why Marketing Feels Stuck18:36 - The Decline of Traditional Media Credibility22:43 - Brand Building and Growth Mindset25:54 - Sprinkle Some Buzz’ Game Segment30:20 - Did BuzzFeed Break the Internet (and Marketing)?35:34 - Attention, Relationships & Billboards: The Future of Distribution45: 29 - “Picture this” Game and Final ThoughtsAbout our show:Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.About our host:Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.Our links:Show website - https://belkins.io/the-marketing-speakeasy-podcastShow on Simplecast - https://the-marketing-speakeasy.simplecast.com/Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/Kalyna Marketing - https://kalynamarketing.com/Belkins - https://belkins.io/Melissa on Linkedin - https://www.linkedin.com/in/melissarosenthal5/ Outlever - outlever.com

Are “best practices” in B2B content killing your marketing impact? Have you taken the time to learn how to educate your audience? Why do you even want attention for your brand?Mariya and Purna ditch lectures for stories audiences remember in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.About our guest:Purna Virji is a globally recognized content strategist and best-selling author of the multiple-award winning book High-Impact Content Marketing. Based in Philadelphia, Pennsylvania, she is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who's Who 2023 list.Chapters:0:08 – Intro to Purna Virji and her impressive background—LinkedIn, Microsoft, bestselling author, keynote speaker, and award-winning marketer.2:56 – Explaining Marketing to a Grandma8:02 – Two Truths and a Lie: Content Education Edition13:36 – What Educational Content Gets Wrong17:25 – Why B2B Content Is Still Boring20:29 – Misattributed Marketing Spend & Brand Differentiation28:56 – Using People as Differentiators - Why human-led content and personal brands build real trust.32:12 – Fear of Losing Talent vs. Investing in People42:51 – Rethinking Attention as a Resource49:32 – The Limitations of Metrics & Going Beyond Leads50:24 – The Great Gating Debate56:35 – What Makes Content Impactful58:51 – Diamonds, Lobsters & Milk: The Power of MarketingEpisode links:Purna Virji on LinkedIn: https://www.linkedin.com/in/purnavirji/ Purna’s book, “High-Impact Content Marketing”: https://www.amazon.com/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608459Article on Microsoft’s compliance soap opera series, “Trust Code": https://www.hr-brew.com/stories/2023/06/13/microsoft-compliance-trainingAbout our show:Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.About our host:Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.Our links:Show website - https://belkins.io/the-marketing-speakeasy-podcastMariya on LinkedIn - https://www.linkedin.com/in/ria-delano/Kalyna Marketing - https://kalynamarketing.com/Belkins - https://belkins.io/

Do marketers understand time? How long is the time lag to see return on marketing investments? Are the ways we market B2B technology today any different from the 80s?Mariya and Mark explore causality first-hand in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.About our guest:Mark Stouse is one of the first F100 B2B CMOs to deploy causal analytics globally and demonstrate the Marketing Multiplier on Sales effectiveness and efficiency. He’s the founder and CEO of ProofAnalytics.ai, a successful Causal AI platform.Chapters:00:00 - Intro01:15 - About Mark Stouse06:05 - What is the essence of marketing?08:49 - Awareness, confidence and trust in marketing13:08 - Metaphor matchup game20:34 - Navigating risks in marketing strategies34:25 - Neuroplasticity & Da Vinci37:03 - Causal analytics as key for growth47:00 - The marketing time machine game55:55 - The evolution of tech01:01:40- Forecasting business outcomes01:06:05: OutroEpisode links:Mark on LinkedIn - http://www.linkedin.com/in/markstouseProof Analytics - https://www.proofanalytics.ai/Mark’s column on MarTech - https://martech.org/author/mark-stouse/About our show:Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.About our host:Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.Our links:Show website - https://belkins.io/the-marketing-speakeasy-podcastMariya on LinkedIn - https://www.linkedin.com/in/ria-delano/Kalyna Marketing - https://kalynamarketing.com/Belkins - https://belkins.io/

What do you do if you realize your brand’s been forgotten like a can of old seltzer in the back of your fridge? How can you feel good about the things you promote as a marketer? How do your emotions as a marketing leader factor into the effectiveness of your work?Mariya and Natalie answer all of these questions and more in a funny, spontaneous, and honest conversation in this very first episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.About our guest:Natalie Marcotullio is the Head of Growth and Operations at Navattic, an interactive demo platform. There she focuses on helping SaaS companies give their prospects a better buying experience.Chapters:00:00 - Intro01:15 - About Natalie03:00 - Conversation Start07:43 - Refreshing Stale Brands13:43 - Differentiation19:12 - ICP in Marketing and Dating26:41 - Buzzword Bingo30:00 - Emotions in Marketing35:51 - Jargon Jumble38:40 - Ethical Marketing45:28 - Finding Purpose in Marketing48:38 - Brand Mashup51:25 - OutroEpisode links:Natalie on LinkedIn - https://www.linkedin.com/in/natalie-marcotullio/Navattic - https://www.navattic.com/Interactive Demo Platform report - https://www.navattic.com/blog/interactive-demosAbout our show:Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.About our host:Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.Our links:Show website - https://belkins.io/the-marketing-speakeasy-podcastMariya on LinkedIn - https://www.linkedin.com/in/ria-delano/Kalyna Marketing - https://kalynamarketing.com/Belkins - https://belkins.io/

About our show:Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.About our host:Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.Our links:Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/Kalyna Marketing - https://kalynamarketing.com/Belkins - https://belkins.io/