PODCAST · business
The Midas Touch
by Yash, Kshitij, Piyush, Uzair
Join IIM Ahmedabad students Kshitij, Piyush, Yash, and Uzair in our debut episode as we unravel the intricate world of influencer marketing and its profound sway over consumer choices. Analysing the Bud Light campaign's missteps, we reveal the pivotal role of influencer selection. Backed by in-depth literature reviews and personal insights, we dissect what makes a successful campaign, decoding the elements of an influencer that captivate audiences. Explore influencer types across industries and grasp the psychology behind the product-influencer choice. If you're curious about the forces moulding modern consumerism, tune in for an enlightening exploration at the crossroads of marketing and psychology.
No episodes available yet.
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Join IIM Ahmedabad students Kshitij, Piyush, Yash, and Uzair in our debut episode as we unravel the intricate world of influencer marketing and its profound sway over consumer choices. Analysing the Bud Light campaign's missteps, we reveal the pivotal role of influencer selection. Backed by in-depth literature reviews and personal insights, we dissect what makes a successful campaign, decoding the elements of an influencer that captivate audiences. Explore influencer types across industries and grasp the psychology behind the product-influencer choice. If you're curious about the forces moulding modern consumerism, tune in for an enlightening exploration at the crossroads of marketing and psychology.
HOSTED BY
Yash, Kshitij, Piyush, Uzair
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does The Midas Touch have?
The Midas Touch currently has 0 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Midas Touch about?
Join IIM Ahmedabad students Kshitij, Piyush, Yash, and Uzair in our debut episode as we unravel the intricate world of influencer marketing and its profound sway over consumer choices. Analysing the Bud Light campaign's missteps, we reveal the pivotal role of influencer selection. Backed by...
How often does The Midas Touch release new episodes?
The Midas Touch is no longer actively publishing new episodes, but the existing catalog remains available.
Where can I listen to The Midas Touch?
You can listen to The Midas Touch on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Midas Touch?
The Midas Touch is created and hosted by Yash, Kshitij, Piyush, Uzair.
URL copied to clipboard!