PODCAST · business
The Nickolas Natali Show
by The Nickolas Natali Show
High achievers and ambitious weirdos — welcome. On The Nickolas Natali Show, Nick shares no-BS strategies to help you get jacked, make bank, and build real relationships. Featured in Business Insider, Nick went from living in a '86 Suburban to building a six-figure media agency — with some wild stories in between. Each week: solo episodes and interviews with creators, entrepreneurs, and top performers who’ve actually done the thing. No fluff, no fake gurus — just real tools for high achievers ready to win.
Episodes
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The Hidden Struggles of Having ADHD and a Gifted Mind
Need help marketing your business? Talk to Nick: https://calendly.com/nickolasnatali/unlimited-content-consult In this episode of The Nickolas Natali Show, Nickolas Natali sits down with Sam Young, founder of Young Scholars Academy, a virtual community that has served over 1,700 gifted,...
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He Hid $30,000 in Business Debt From His Wife. Here's What Happened
Need help marketing your business? Talk to Nick: https://calendly.com/nickolasnatali/unlimited-content-consult In this episode of The Nickolas Natali Show, Nickolas Natali sits down with Seth Silvers, founder and CEO of Storion, a podcast strategy and production company that helps businesses…
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Why AI Won’t Replace Humans the Way You Think
Need help marketing your business? Talk to Nick: https://calendly.com/nickolasnatali/unlimited-content-consult In this episode of The Nickolas Natali Show, Nickolas Natali welcomes back Chris Penfold to discuss agentic AI, governance, systems design, robotics, and the future of work. Chris…
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Health Scare at 34 - Fitness Saved His Life
Need help marketing your business? Talk to Nick: https://calendly.com/nickolasnatali/roas-engine-audit In this episode of The Nickolas Natali Show, Nickolas Natali sits down with Darnell Hardy, coach, athlete, metabolic testing expert, and founder of Optimize VO2. Darnell shares how suffering a...
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Most Companies Are Using AI Completely Wrong
Need help marketing your business? Talk to Nick: https://calendly.com/nickolasnatali/roas-engine-audit In this episode of The Nickolas Natali Show, Nickolas Natali sits down with Christian Ulstrup, founder of GSD (recently rebranded as Caritas Venture Co.), where he helps companies use AI to…
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How to Build a Career That Actually Lasts | Brimstone
Need help marketing your business? Talk to Nick: https://calendly.com/nickolasnatali/roas-engine-audit In this episode of The Nickolas Natali Show, Nickolas Natali sits down with Brimstone, a multi-hyphenate entrepreneur and entertainer whose career spans professional wrestling, radio…
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The Most Honest Season Finale We’ve Done Yet
In this episode of The Nickolas Natali Show, Nickolas Natali welcomes back Grant Singer for the season finale. As tradition goes, this episode blends reflection, humor, and honest conversation about the year behind them and the one ahead. Grant shares a major exclusive. He reveals plans to launch…
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You’re Not Behind, You’re Just Not Doing Enough Reps
In this episode of The Nickolas Natali Show, Nickolas Natali breaks down one of the most misunderstood advantages in business, content, sales, and personal growth: repetition. Instead of chasing shortcuts, hacks, or surface-level optimizations, Nickolas explains why real winners build moats…
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How to Build a Follow-Up System That Doesn't Depend on You
In this episode of The Nickolas Natali Show, Nickolas Natali delivers a no-fluff, operator-level breakdown of how to turn appointment setting into a predictable, scalable system instead of a founder-dependent scramble. This is a solo episode built for founders who are tired of watching leads go...
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Which Offer Model Makes You More Money: Custom, Templated, or Hybrid?
In this episode of The Nickolas Natali Show, Nickolas Natali dives deep into one of the most common dilemmas service providers face: whether to offer custom packages, templated packages, or a hybrid model. Drawing from personal experiences working with agencies and consulting clients, Nickolas...
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What’s the Fastest Way to Build a Business That Doesn’t Depend on You?
In this episode of The Nickolas Natali Show, Nickolas Natali delivers a tactical blueprint for entrepreneurs who feel stuck doing everything in their business—sales, fulfillment, support, and more. If you're feeling like every new client just adds more stress, this episode gives you the...
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Stack the Odds: 7 Levers That Make Success Inevitable
In this episode of The Nickolas Natali Show, Nickolas Natali breaks down the “seven levers” that let you tilt the odds of success in your favor. He opens with a sharp hiring story that contrasts talkers with doers, then walks through a practical score-yourself framework founders can use to raise...
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The Secret to Deep Focus in a World Designed to Distract You
In this episode of The Nickolas Natali Show, Nickolas Natali lays out a simple, four-part system to sharpen focus and build real mental toughness—especially for founders juggling clients, new offers, training, and family. He opens with a familiar scene of constant “urgent” pings stealing your...
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Want More Sales from Instagram? Do This with Your Ads
In this episode of The Nickolas Natali Show, Nickolas Natali breaks down the complete, step-by-step process for running Instagram ads that actually convert. Whether you’re brand new to paid social or looking to tighten your system, Nickolas walks you through how to turn strangers into followers,...
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Hate Sales? This Episode Will Change Your Mind Forever
In this episode of The Nickolas Natali Show, Nickolas Natali breaks down how to sell without feeling sleazy by reframing sales as service. He walks through a practical mindset shift—stop “selling” and start solving—then shows how to lead with curiosity, qualify both sides, and only make offers…
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The Only Meta Ad Framework You’ll Ever Need to Grow Online
In this episode of The Nickolas Natali Show, Nickolas Natali turns a messy topic into a simple, repeatable playbook for Meta/Instagram ads that actually convert. He lays out why ads aren’t magic but systems, then teaches a five-step framework any coach, creator, agency, or brand can use: start…
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Crush Your Goals with These 5 Tiny Changes
In this episode of The Nickolas Natali Show, Nickolas Natali dives deep into the real reason why so many of us fall off track when pursuing our goals, and how to fix it for good. Drawing from personal experiences and a proven step-by-step framework, Nickolas shares a simple yet powerful system...
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What’s Holding You Back from Your Next Level?
In this episode of The Nickolas Natali Show, Nickolas Natali explores the powerful idea that “there is always another level” in every area of life. Drawing from his recent experience running the OC Marathon, Nickolas shares how endurance training taught him to break through mental and physical...
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Are You Addicted to Fake Work? Here’s How to Break Free
In this episode of The Nickolas Natali Show, Nickolas Natali explores a powerful question that has changed the way he approaches life and business: “What if it were easy?” This solo episode is a deep dive into how we often overcomplicate challenges, using complexity as a crutch to avoid action....
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Why Your Ads Aren't Working (And Exactly How to Fix Them)
In this episode of The Nickolas Natali Show, Nickolas Natali dives deep into the fundamentals of scaling paid ads profitably, whether you’re just starting out, aiming to grow from six figures, or breaking through eight. Instead of chasing shortcuts or secret hacks, Nickolas emphasizes timeless...
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The Real Reason You're Stuck (And How to Move On)
In this episode of The Nickolas Natali Show, Nickolas Natali dives deep into one of the most universal struggles we all face: how to stop letting our past define our future. Instead of treating past mistakes, regrets, or old identities as permanent labels, Nick shares a compelling reframe: your...
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Retired at 27, Depressed by 29: Why Freedom Isn’t What You Think
In this episode of The Nickolas Natali Show, Nickolas Natali sits down with Aaron Walker, also known as “Big A,” a veteran entrepreneur, author of View From the Top, and founder of the Iron Sharpens Iron Brotherhood. Aaron shares his remarkable journey from launching his first pawn shop at 18,...
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Everything I Wish I Knew Before My First Triathlon
In this episode of The Nickolas Natali Show, Nickolas Natali sits down with endurance athlete and triathlete Austin Schneider to dive deep into the mental and physical demands of long-distance racing. From his first spontaneous ultra-style adventure running the Grand Canyon rim-to-rim-to-rim, to...
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No Degree, No Direction, and Then… Built a 7-Figure Business
In this episode of The Nickolas Natali Show, Nickolas Natali sits down with Austin Schneider, a former real estate agent turned agency founder who built a multi-seven-figure creative business from the ground up. Austin shares his deeply personal journey, from growing up in a financially unstable...
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How to Attract High-Paying Clients and Grow Without the Burnout
In this episode of The Nickolas Natali Show, Nickolas Natali shares the lessons he's learned from years of building and scaling his content agency. Drawing from his experiences working with entrepreneurs who've sold multi-million-dollar companies, Nickolas outlines a framework for service-based...
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How to Train Your Brain to Never Give Up
In this episode of The Nickolas Natali Show, Nickolas Natali dives deep into the mental battles we all face when the urge to quit creeps in. With raw honesty and powerful storytelling, he unpacks why the desire to give up is completely normal—and why pushing through is where the real growth...
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Behind in 2025? Here’s How to Build a Personal Brand from Zero
In this episode of The Nickolas Natali Show, Nickolas Natali breaks down the exact blueprint for building a powerful personal brand in 2025—even if you're starting from scratch. With a clear, actionable roadmap, Nickolas walks you through the six foundational components of a magnetic brand:...
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How Can Small Creators Win Big Brand Deals?
In this episode of The Nickolas Natali Show, we dive into the intricacies of brand partnerships and negotiations within the creator economy. We discuss the importance of custom proposals tailored to brand goals, the significance of professionalism, and the value of personal connections. The...
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How to Close More Deals by Saying Less
In this episode of The Nickolas Natali Show, we dive deep into the real playbook of sales mastery. Whether you're brand new to sales or looking to refine your approach, this episode breaks down the mindsets, frameworks, and sales strategies that actually work—without being pushy, sleazy, or fake....
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You Don't Need More Discipline—You Need This Simple Framework
In this episode of The Nickolas Natali Show, Nick shares a simple yet effective system for maintaining consistency and following through on goals. He emphasizes the importance of defining a clear identity, setting SMART goals, starting small, using positive self-talk, and turning actions into...
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The Brutal Truth: You're Probably Building a Product Nobody Wants
In this episode of The Nickolas Natali Show, Nick and Matt discuss the journey of transitioning from a traditional job to entrepreneurship, emphasizing the importance of understanding marketing metrics, testing offers, and the role of AI in advertising. They share personal experiences of finding...
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He Lived in a Car for 3 Years to Pay Off $60K — Here’s What Happened
In this episode of The Nickolas Natali Show, Nickolas Natali shares his unique journey of living in a 1986 Suburban for three years while paying off $60,000 in student debt. He discusses the challenges and experiences of living in a car, the evolution of his podcasting journey, and the importance...
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Stop Waiting for Permission. Nobody Cares What You Do
In this episode of The Nickolas Natali Show, Nickolas Natali emphasizes the importance of self-permission in achieving personal goals and ambitions. He discusses the mental shift required to stop waiting for external validation and instead take ownership of one's life. Through practical steps…
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Why Clients Undervalue You (And the Strategy to Fix It for Good)
In this episode of The Nickolas Natali Show, Nickolas Natali discusses how service-based businesses often find themselves trapped in a cycle of performing tasks rather than building scalable businesses. He introduces a mindset shift and a partner model that helps reposition service providers as...
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Why It’s So Hard to Make Friends as an Adult—And How to Fix It (w/ Travis Chappell)
In this episode of The Nickolas Natali Show, Travis Chappell discusses the importance of connection, empathy, and building meaningful relationships in both personal and professional contexts. He emphasizes the need to overcome rejection, the value of giving without expecting anything in return…
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Does Money Really Buy Happiness? with Omar Eltakrori
In this episode of The Nickolas Natali Show, Omar shares his journey of balancing entrepreneurship and ministry, emphasizing the importance of belief, mindset, and investing in oneself. He discusses redefining success through speed of implementation, the significance of nurturing relationships…
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S3 FINALE: Wedding Stories, Magic Tricks, and Marathons with Grant Singer
In this episode of The Nickolas Natali Show, Grant Singer and Nickolas Natali reflect on their Thanksgiving experiences, the highlights of Season Three of the Nickolas Natali Show, and share insights from marathon training. They discuss the dynamics of family gatherings, the changing landscape of...
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How to Create Systems That Scale Your Business with Kevin Chemidlin
In this episode of The Nickolas Natali Show, Kevin Chemidlin shares his journey from software engineer to successful podcaster and coach. He discusses the struggles of entrepreneurship, the importance of finding the right fit in business ventures, and the lessons learned from failures. Kevin...
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How To Develop Discipline
In this episode of The Nickolas Natali Show, Nickolas Natali explores the concept of discipline, redefining it as a skill that can be developed rather than a fixed trait. He emphasizes the importance of self-control, identity, and goal-setting in strengthening willpower. The conversation dives…
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7 Tips To Manage Client Expectations
In this episode of The Nickolas Natali Show, Nickolas Natali discusses the essential strategies for managing client expectations effectively. He emphasizes the importance of clear communication from the onboarding process, setting realistic expectations, and maintaining regular check-ins. The...
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5 Things To Consider Before Quitting Your Job
In this episode of The Nickolas Natali Show, Nickolas Natali explores the complex decision of when to quit a job, particularly focusing on those who feel trapped by their comfortable yet unfulfilling positions. He discusses key indicators such as loss of passion, lack of growth opportunities,...
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How To Create An Irresistible Offer
In this episode, Nickolas Natali dives into the intricacies of offer building, sharing his personal journey and the significant investments he's made in mastering this essential business skill. He distinguishes between offers and services, emphasizing the importance of crafting compelling offers...
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Fighter Pilot’s Roadmap To Peak Performance With Dom Teich
In this conversation, Nickolas Natali and Dom Teich explore the themes of failure, resilience, mentorship, and the pursuit of fulfillment. Dom shares his journey from being a fighter pilot to an entrepreneur, emphasizing the importance of learning from failures and the role of mentorship in...
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3 Ways To Defeat Depression
In this episode, Nickolas Natali shares a deeply personal account of his struggles with mental health, including suicidal ideation and the impact of faith on his journey. He emphasizes the importance of community, self-love, and practical strategies like exercise to combat mental health…
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Burnout, Business, & Playing Big With Scott Anderson
In this episode, Nickolas Natali and Scott Anderson dive into the complexities of burnout, particularly in the entrepreneurial landscape. They explore the symptoms of burnout, the importance of recognizing when one is experiencing it, and the counterintuitive methods to recover from it. Scott...
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The Systems Needed To Scale Your Business With Jordan Armstrong
In this episode of the Nickolas Natali Show, host Nickolas Natali interviews Jordan Armstrong, who shares his journey from working in the NBA to becoming a successful entrepreneur. They discuss the challenges of entrepreneurship, the importance of investing in oneself, and the mental health...
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He Owed The IRS $275,000 With Ryan Horn
Ryan Horn shares his journey from being broke and working 12-hour night shifts to becoming a successful entrepreneur. He emphasizes the importance of resourcefulness over resources and the need to take risks and bet on oneself. He discusses the breakthroughs he experienced through coaching and…
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Turning Pain into Confidence With Naftali Moses
The conversation explores the importance of authentic self-discovery and personal growth. It emphasizes the need to ask ourselves important questions about our identity, purpose, and what drives us. The guest, Naftali Moses, discusses indicators of progress in the right direction, such as feeling…
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The Right Way To Exit Your Business With Mike Trigg
In this conversation, Mike Trigg shares insights on tech, innovation, and leadership. He discusses his early career experiences in Silicon Valley, the importance of feedback in the early stages of a company, and the traits of successful entrepreneurs. He emphasizes the need for a balance between...
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Side Hustle Master Class With Nick Loper
Nick Loper, the chief side hustler at Side Hustle Nation, joins the Nickolas Natali Show to discuss side hustles and how to better serve existing customers. Nick shares his experience with a house painting internship that sparked his entrepreneurial journey and the lessons he learned. He also…
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ABOUT THIS SHOW
High achievers and ambitious weirdos — welcome. On The Nickolas Natali Show, Nick shares no-BS strategies to help you get jacked, make bank, and build real relationships. Featured in Business Insider, Nick went from living in a '86 Suburban to building a six-figure media agency — with some wild stories in between. Each week: solo episodes and interviews with creators, entrepreneurs, and top performers who’ve actually done the thing. No fluff, no fake gurus — just real tools for high achievers ready to win.
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The Nickolas Natali Show
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