The Nutrition Content Creator Podcast

In this episode, I sit down with registered dietitians Elisa and Ellen, co-founders of Nourish and Thrive Nutrition Center, to share how they built a thriving community nutrition programming practice, and how you can too. From their unexpected first meetings to the launch of their collaborative framework, this is a story of friendship, strategy, and real-world impact.In this episode, you will learn:How Elisa and Ellen's careers converged, from clinical practice and corporate wellness to community nutrition programmingWhy community programming is a legitimate, revenue-generating practice strategy, not just pro bono workThe step-by-step process Elisa and Ellen use to plan, deliver, and grow successful community nutrition programsHow to get started with community programming, even without a teaching kitchen, a niche, or a social media followingAs part of the Content Cure for this episode, Elisa and Ellen have created the 30-Day Program Runway, a streamlined guide to help dietitians plan, build, and deliver successful community nutrition education programs in just 30 days.You can also join their free Facebook community, the Community Dietitian Framework Collective, for bonus resources, an equipment list, and live coaching office hours. If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

In this episode, we explore 5 Ways to Make the Media Work for You with media coach and registered dietitian Bonnie Taub-Dix. Whether you're just starting out or looking to expand your media presence, learn actionable strategies to grow your practice, attract clients, and boost your professional credibility.In this episode, you will learn:How media appearances help build trust and credibility in your fieldWays to reach a wider audience through various media platformsHow to counter misinformation with accurate, science-based adviceStrategies to turn media visibility into profitable brand partnershipsTips to build confidence and master your media appearancesAs part of our Content Cure for this episode, Bonnie is offering several resources including a Confidence Boosting Checklist to help you get started with media work. Sign up for her newsletter BTD Media Makers to receive your free copy. You can download all her resources here.If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

In this episode, I sit down with Lesli Bitel, a Registered Dietitian and Practice Growth Strategist, to explore how you can infuse the human element into every stage of your practice growth. We discuss why clients today crave genuine connection and how bringing more of yourself into your business can accelerate growth while avoiding burnout.In this episode, you will learn about:The importance of human connection in building trust and client loyaltyLesli's Six-Figure Business Building Blocks for Sustainable Practice GrowthPractical tips for incorporating personal touches into your audience list-buildingHow to humanize your marketing efforts with storytelling and videoStrategies for balancing automation with the human touch to avoid burnoutAs part of our Content Cure for this episode, Lesli has generously provided a downloadable guide titled Six-Figure Business Building Blocks, which you can access here.This episode is packed with actionable tips on how to create a thriving practice while staying true to yourself and your clients.Get ready to bring more of YOU into your practice!If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

In this episode, we explore the world of GLP-1 medications for weight management with Dr. Su-Nui Escobar, a Doctor of Clinical Nutrition and Registered Dietitian. Discover the history, function, and significant impact of GLP-1 medications like semaglutide, Ozempic, and Wegovy on weight management and diabetes care. Dr. Escobar shares her wealth of knowledge and practical insights on how these medications can be effectively integrated into the nutrition care process to support patients in achieving their weight loss and health goals.In this episode, you will learn about:The background and history of GLP-1 medications for weight management and diabetes careHow these medications function in the body and their effects on hunger, appetite, and insulin sensitivityThe benefits and potential side effects of using GLP-1 medicationsPractical strategies for dietitians to support patients on these medicationsOpportunities for nutrition professionals to expand their practice and make a significant impact in the fieldAs part of our Content Cure for this episode, Su-Nui has generously provided a guide titled "The Dietitian's Guide for Weight Loss and Semaglutide," which you can download here.Whether you are already familiar with GLP-1 medications or this is a new topic for you, this episode is packed with valuable insights and actionable advice. Get ready to take your nutrition practice to the next level!If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

We are at a pivotal moment where AI and content generation are evolving rapidly. Almost everyone can now create content quickly and efficiently, leading to a highly competitive environment. The question then becomes, how do you differentiate yourself in this crowded space?The answer lies in understanding a fundamental truth: AI, despite its many capabilities, cannot replicate human emotions. It cannot offer the warmth, empathy, and personal touch that come naturally to us. People crave these human elements, especially in fields like nutrition and healthcare, where personal connection and trust are paramount.So, how can you elicit emotions, show genuine care, and be empathetic in your content? How can you create experiences that resonate deeply with your ideal customers and set you apart in this sea of content creators? In this episode, I’ll share 10 practical ways you can transform your content into engaging experiences. These strategies are designed to help you connect with your audience on a deeper level, drive practice growth, and ultimately create a loyal community around your brand. Whether you’re conducting live cooking demos, hosting virtual workshops, or simply leaving personalized voice notes, these methods will help you deliver content that is not only informative but also emotionally resonant.Your Content Cure for This WeekYour Content Cure this week contains two ebooks: 10 Ways to Create Experiences Over Content and Your Guide to Virtual Cooking Demos.>> DOWNLOAD YOUR RESOURCES HERE<<If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Join me as I share insights from Today’s Dietitian Symposium in Salt Lake City where I learned valuable lessons about client urgency and how it can accelerate your sales funnel. Discover how presenting your core offer to ideal clients with urgent needs can transform your practice.Key Points:Client Urgency: Clients with severe, immediate health issues are more likely to seek and commit to professional guidance quickly.Psychological Factors: Fear, anxiety, pain, desire for quick results, and perceived risk drive urgent clients to act swiftly.Impact on Sales Funnel: Targeting urgent clients shortens the sales cycle, increases conversion rates, enhances client engagement, and improves retention.Identifying Niches: Focus on specific urgent needs (e.g., IBD, pre-diabetes, post-surgery recovery) rather than broad niches.Fast-Response System: Implement systems like dedicated contact channels, automated responses, and priority scheduling to cater to urgent clients.Referring Doctors: Establish strong referral relationships with physicians to tap into a steady stream of pre-screened urgent clients.Download your Content Cure for this week HERE.If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

In this episode, I have the pleasure of hosting Stacey Dunn-Emke, MS, RDN, and founder of Nutrition Jobs and Dietitian Salaries. With over 30 years of experience as a dietitian, Stacey has become an expert in leveraging LinkedIn for professional growth. She shares her insights on optimizing your LinkedIn profile, engaging with your audience, and driving practice growth.Stacey Dunn-Emke has had a remarkable career spanning over three decades in various roles including clinical, outpatient, inpatient, research, and writing. About 20 years ago, she founded Nutrition Jobs, a job board and career platform tailored for dietitians and those aspiring to enter the field. She recently launched Dietitian Salaries, a resource dedicated to providing dietitians with salary insights and career advice. Stacey’s passion lies in helping other dietitians thrive, and she has become a pivotal figure in the nutrition community.Complete show notes can be found on our website here.Key Takeaways:Optimize Your Profile: A well-optimized LinkedIn profile can significantly improve your visibility and credibility.Engage Consistently: Regular engagement through posts, live events, and newsletters helps build a strong online presence.Leverage LinkedIn’s Features: Utilize LinkedIn’s tools like polls, newsletters, and recommendations to enhance your practice’s growth.Network Strategically: Build connections with potential clients, collaborators, and industry professionals to expand your reach.Your Content Cure for This WeekYour Content Cure this week is a Guide to Building a LinkedIn Page - an ebook providing you with a step-by-step checklist for getting it done.>> DOWNLOAD YOUR RESOURCES HERE<<See you next week!If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Today’s recording is from a live coaching call where I spoke with a special guest and marketing expert, Stephanie Hofhenke of String Marketing, about crafting and implementing your clients’ journey through your funnel. The client journey is a crucial aspect of any successful nutrition practice. It consists of three main phases: Attract, Serve, and Retain. By optimizing each stage, you can build stronger relationships with your clients, leading to sustained growth and success.The visuals we refer to are available on the podcast tab of our website and in the resource offered in your Content Cure this week. You can also view the entire recording in our private Facebook group, Scale Your Nutrition Practice.You'll find value in today's episode where we talk about the different phases of your funnel and all the content and technology to consider to make it run efficiently.Enjoy!Your Content Cure for This WeekYour Content Cure this week is the Tech Toolkit for Nutrition Professionals - an ebook loaded with strategic insights, practical suggestions, and case studies. No matter what stage your practice is in, you’ll find this resource super helpful.>> DOWNLOAD YOUR RESOURCES HERE<<See you next week!If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about a strategy for utilizing content for practice growth.Today's recording focuses on Creating Captivating Opt-ins. You can visit our private Facebook group, Scale Your Nutrition Practice, for the complete recording. Simply apply by answering a few questions and you can join the active conversations happening here.Opt-ins are foundational to driving practice growth as they are a top-of-funnel activity. Lousy opt-ins will yield lousy leads - as many marketers say, “garbage in, garbage out.” So the goal is right from the beginning to create an opt-in that attracts the right people, offers incredible value, and gets them wanting more.We talk about what an opt-in is and its role in your marketing funnel, the elements of a captivating opt-in, tools to make creating and managing opt-in simple, and the customer journey from giving you their email address and receiving the opt-in, to being placed into the middle of your funnel activities.Enjoy!Your Content Cure for This WeekYour Content Cure this week is Your Ultimate Guide to Creating Captivating Opt-ins. It's an ebook that summarizes many of the points we covered today and offers you actions to take to create your first opt-in or improve the ones you already have in place.>> DOWNLOAD YOUR RESOURCES HERE<<See you next week!If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

COVID left its impact on private practice health and wellness professionals thrusting us all into the digital space whether we wanted it or not. Some of us embraced it and some went kicking and screaming but here we are, 4 years later, and it appears that virtual services are here to stay.Digital courses exploded during this time and while I think they are still relevant, they appear to be losing some of their appeal. Mostly because of the market saturation.  It doesn’t mean we should move on to the next “thing” - whatever that is - but it does mean that we have to step up our game if we are to compete. It is essential that we not only stand out but also avoid the common pitfalls that many new course creators fall into.Today we will talk about several predictable yet avoidable mistakes that could tank your digital course and what you can do to avoid them. I will introduce each problem by asking a question for you to consider.We’ll cover:The ideal customer avatarSolutions for inadequate lead generationEight questions to determine if your practice is ready for a digital courseContent Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<Your Content Cure for this week a guide and checklist that provide a structured approach to creating a digital course, ensuring that all major aspects are covered to maximize the course’s potential success. The checklist format makes it easy for you to follow and implement the steps necessary to avoid common pitfalls and effectively market your courses.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about a strategy for utilizing content for practice growth.Today's recording focuses on my controversial opinions about meal planning and the FAQs we receive about meal planning in practice. For the complete recording, you can visit our private Facebook group, Scale Your Nutrition Practice. As a meal planning SaaS developer, RD, and culinary educator for almost three decades, I bring different perspectives [and strong opinions] to applying meal planning to evidence-based nutrition care.As you listen to today’s episode, try to view the principles discussed from a practical perspective versus a theoretical one. Most meal planning functions promise to solve YOUR theoretical problems [i.e. workflow, quick meal plan generation, data collection] but they often don’t translate well into solving your PATIENTS’ problems.We'll cover:My 5 controversial opinions on meal planning and why Content Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<Your Content Cure for this week is a 20-page ebook, Your Ultimate Guide to Meal Planning, that can support you in having a conversation about the use of meal plans with your patients and clients. This guide is editable and you can brand it and use it in your practice.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Some people leave a lasting impact after you meet them for the first time - Wintana Kiros is one of those people. Her energy and passion are contagious and her heart is full of grace. She has been a Living Plate Rx member since day one and has pushed us to deliver content that supports her in growing her practice.Wintana brings her unique background in fashion and modeling to her practice, serving her clients with compassion that addresses the “whole” person and their environment. From how they stock their kitchens to how they stock their closets, Wintana is there for them.She is an avid learner who pursues education that will add value to her practice and impact her client's lives. I do not doubt that her recent pursuit of Functional Nutrition training will further elevate the level of her services.I have always believed that each of us can bring former life experiences and new learnings to the counseling room to enrich our services - Wintana serves as an example for all of us.I know you’ll enjoy this conversation.We'll cover:Wintana Kiros’ innovative and automatic meal planning system.The ways Wintana sells her program and membership through unique value proposition.Accommodating diverse cultural preferences and acknowledging the varied backgrounds of clientele.Content Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<Your Content Cure for this week is a guide to value-add services that can enhance your practice.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about some type of strategy for utilizing content for practice growth.Today's recording focuses on practice growth strategies that don’t rely on social media. For the complete recording, you can visit our private Facebook group, Scale Your Nutrition Practice. It’s tempting to jump on every new trend, especially when it comes to promoting your nutrition practice on social media. Are you making the most out of your efforts, or are you falling into a common trap that might be hindering your growth?We'll cover:The problem with content that is misaligned with your growth goals6 growth strategies that have nothing to do with social mediaContent Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<Your content cure for this week is a 15-page ebook, Beyond Social Media: 6 Ways to Expand Your Practice, LOADED with the actionable steps we covered here.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Most dietitians go into private practice for the right reasons - we just want to help people and make a difference in our communities. We all go through standardized, rigorous training to prepare us for doing this.However, there's a critical piece often missing from our formal education – the know-how of running a private practice as a successful business. Having a CEO mindset is essential for the growth and scalability of our practices, but it's challenging to cultivate when you're navigating uncharted waters without a compass.If you are overwhelmed with all the tasks and responsibilities associated with running a private practice, Jennifer McGurk is here to be your guide. With over a decade of experience, she supports those just starting or looking to expand their practices with the tools they need for success. We'll cover:What should RDs be thinking about before starting a private practice? What are the key tools to have in place for opening a private practice? What are different strategies for RDs to grow their practice?Content Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<Your Content Cure for this week is a list of resources from our guest, Jennifer McGurk, RDN, CDN, CEDS-S.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about some type of strategy for utilizing content for practice growth followed by covering FAQs from our community.Today's recording focuses on tips for scheduling content. For the complete recording, you can visit our private Facebook group, Scale Your Nutrition Practice. Simply apply by answering a few questions and you’ll be able to join the very active conversations happening here.We'll cover:Pre-scheduling considerationBe clear on your strategy: Creating and scheduling content without a strategy is a waste of timeAssess your funnelTime Available: Consider time for ideation, creation, and deploymentAssess the time available each week and how you will block itCadence:Identify your weekly, monthly, and quarterly contentDecide on the types of content you will offer and the amount of time each takes [i.e. live events, webinars, handouts, meal plans, etc.]Ideation and alignment:Consider special nutrition dates, holidays, seasons, etc.Leverage AI for ideationScheduling events:If you offer quarterly events like launches, consider the pre-launch, launch, and post-launch content around themContent Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<Your content cure for this week is two-fold. First, I will provide a link to join our very active Facebook group. The live call with all references is posted there plus many other training sessions for you to access.Second, I am providing you with a link to Elevate Your Practice - the program I refer to frequently here. Inside Elevate, you’ll find everything we talked about here plus so much more.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Welcome to our special "Best of 2023" episode highlighting the year's most impactful content.As your host, I regularly emphasize the importance of repurposing content to enhance your practice's visibility and reinforce key messages. Today, I am doing just that. This episode features highlight clips from our top five podcast episodes of 2023. If any segment interests you, please listen to the full episode for a comprehensive understanding.Episode Summaries:[01:33]  #5 - Ep #13: Meal Planning: Savior or Saboteur?Discusses the use of meal plans in practice.Highlights how meal plans can add value to your practice.Explores creating meal plans that resonate with clients.Examines the meal plan paradox.[09:11]  #4 - Ep #10: Private Practice Content Must-HavesIdentifies essential content components to elevate a nutrition coaching practice.Outlines foundational, core, and growth content for practices.Provides strategies for content development and implementation.[19:06]  #3 - Ep #28: 11 Steps to Create a Strategic Business PlanReviews essential steps of a strategic business plan.Shares a real example of a business plan from 2017.Emphasizes the importance of having a strategic plan before hiring a business coach.Explains how a strategic plan provides clarity and direction for your business.[26:26]  #2 - Ep #16: 8 Steps to Create Evidence-Based Nutrition CoursesPresents a step-by-step course creation framework.Covers the influence of health behavior change theory.Offers guidelines for developing effective, evidence-based nutrition courses.[38:35]  #1 - Ep #14: The Mealtime Method: An Evidence-Based FrameworkExplores the Mealtime Method in detail.Compares the Mealtime Method to conventional meal planning methods.Discusses how this framework changes the approach to meal planning.Provides guidance on implementing the Mealtime Method in daily practice.Content Cure:You will find a Content Cure in each of the episodes presented this week - this represents a robust collection of resources. Each Content Cure will support you with operationalizing the concepts presented.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

The stigma surrounding accepting insurance in private practice is so interesting to me. The idea that you cannot be super successful in private practice unless you are self-paying and selling high-ticket programs is simply not true.You absolutely can have a thriving insurance-based practice and our guest today is here to prove it.Amy Plano is an expert at reimbursement for registered dietitians. Her mission is to help dietitians simplify the process of accepting insurance in their practices. She teaches dietitians exactly how to make money using a health insurance-based payment model. Amy demystifies the insurance process and shows you the steps necessary to leverage accepting health insurance in your private nutrition practice and making the money YOU deserve as an RD.If you are skeptical about exactly how you can make money solely relying on insurance, let Amy be your proof. Her practice is almost exclusively insurance-based and easily generates a multi-six-figure salary. We’ll cover:Insurance-Based Practice Business BasicsBenefits of accepting insuranceReimbursement 101 - what are the stages [from credentialing to collecting]Hybrid Practice - is it possible to accept insurance and offer self-pay?Content Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<This week’s Content Cure is a list of resources from our guest, Amy Plano, MS, RDN. Resources include a free webinar, an email series about making passive income, and a link to her valuable private Facebook group.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

It’s hard to talk about nutrition blogging without mentioning my next guest’s name. Erica Julson is a Registered Dietitian who has been blogging since 2015.Like most experts, she experienced a series of failures until she figured it out and found success. Since then, she has supported colleagues with navigating and implementing an SEO strategy that works for their businesses - whether you’re looking to earn passive income through blogging or to drive more traffic to your website to fill the top of your marketing funnel, Erica is someone you need to know.We'll cover:What is SEO and why should nutrition professionals pay attention to it?How is SEO changing and what do we need to do to adapt?Erica’s framework for applying SEO StrategyHow does someone get started with SEO?Content Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<This week’s Content Cure is a list of resources from our guest, Erica Julson, MS, RDN. Resources include a free webinar, an email series about making passive income, and a link to her private Facebook group.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Put on your seatbelts!This is a lively conversation with two of my favorite people - Betsy Ramirez, MS, RDN, and Ini Isangedighi, CHN, CH who make up the video production team for Living Plate Rx.We discussed the value of providing dynamic, visual learning opportunities for your clients to support them in the kitchen.Besty and Ini share what it’s like to work in video production and the basic principles to follow when creating your own - whether it’s a Reel, Facebook Live, or repurposing the licensed videos our members have access to.We’ll cover:The influence of videos on nutrition practice.Essential tips to successfully produce online video content.Insights on video format choices - YouTube or Reels?Content Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<This week’s Content Cure is a Content Repurposing Checklist from Betsy that supports you in getting the most from your videos.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

This 2-part series is from a live workshop we hosted in January, where participants walked away with a clear vision of how to execute and create a year's worth of content in just 90 minutes. If you have not listened to Part 1, Episode #39 yet, you should do that first.We'll cover:Master Content Creation and Calendar PlanningDesign Engaging, Impactful Content TypesImplement Quarterly, Monthly, and Weekly CadencesContent Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<This week’s Content Cure includes the audio-visual recording of the workshop as well as the workbook. We are also including the link to purchase the very low-cost content bundle to get you started.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

I have done a lot of workshops and webinars, but the one we hosted in January was one of my favorites.Why? Because in 90 minutes, participants walked away with a clear vision of how to execute the creation of a year's worth of content.We covered a lot in this workshop so I am offering it here as a special edition podcast for two episodes.We’ll cover:How to develop a unique content strategyLeveraging brand assets and value propositionMastering content creation and calendar planningContent Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<This week’s Content Cure includes the audio-visual recording of the workshop as well as the workbook. We are also including the link to purchase the very low-cost content bundle to get you started.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

With over 17 years of experience in integrative health, Gauri Junnarkar is a distinguished expert in the field of Ayurvedic nutrition. She blends ancient Ayurvedic knowledge with contemporary nutritional science, offering a unique perspective on wellness and dietetics.Gauri's expertise is broad, encompassing areas such as diabetes management, digestive health, weight management, metabolic disorders, and women’s health. She is the founder of ‘Ayurnutrition’, where she provides personalized nutrition and Ayurveda consultations.This episode focuses on how nutrition professionals can apply Ayurvedic principles in their practice. We discuss the benefits of incorporating these ancient techniques into modern dietary frameworks and how this integration can help practitioners expand their services to reach a broader audience.We’ll cover:The basic nutrition principles of AyurvedaPractical things that we can do before and after a physical assessmentHow Gauri serves her clients with Ayurveda principlesContent Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<Your Content Cure this week is a collection of resources provided by Gauri that will support you in exploring Ayurvedic nutrition.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Joining us today is our colleague Jen Haugen, whose diverse and inspiring career journey epitomizes the idea that the path to your dream job is not always a straight line, but a series of experiences and opportunities.Jen is not only a registered dietitian nutritionist and licensed dietitian, but she's also a nationally recognized speaker, nutrition consultant, and an accomplished author. With a heart for helping, Jen started and continues her career to assist busy moms in simplifying meal planning and enhancing their cooking skills.Jen's journey has been as varied as it has been fulfilling – from private practice and consulting with Pampered Chef to being a supermarket RD. Now, as a contract RD, she has found her dream role that perfectly aligns with her current phase of life.What's equally fascinating about Jen is her love for cooking, camping, and gardening – passions that not only enrich her life but also deeply influence her professional values.Today, we will explore Jen's diverse career path, discuss how each role has shaped her approach to nutrition, and explore her insights on how embracing change can lead to discovering your true calling.We’ll cover:Jen Haugen's diverse career pathRebranding to find the true essence of Midwest GoodnessHow to keep opportunities open with side hustlesContent Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<Your Content Cure for this week is a resource that outlines different career opportunities for nutrition professionals that you can explore either as full-time opportunities or as side hustles that can help you discover your dream job.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

I had the pleasure of meeting our upcoming guest at the Food and Nutrition Conference and Expo last year, and I was immediately impressed by her energy and giving spirit.Katie Dodd is a geriatric dietitian, writer, speaker, mentor, and leader in the field of dietetics. She is passionate about nutrition and building up fellow dietitians, interns, and students. As a fellow RDN since 2008 and having hustled on the side for seven years before moving into full-time entrepreneurship, I can relate to her journey.Katie is the force behind the website Dietitian Side Hustle, where she provides various forms of support for practitioners looking to monetize their blogs.I invite you to join our conversation about how to start and succeed at making money through blogging!We’ll cover:Katie’s journey to becoming a Dietician entrepreneurCreating passive income through bloggingThe best tools to use, including AI, for SEO optimizationContent Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<Your Content Cure for this week has several resources from Katie to support you in exploring blogging as a side hustle. For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Joining us for this episode is Amy Gorin, MS, RDN, a dynamic and innovative dietitian who turned her passion for media and nutrition into a groundbreaking project called 'Master the Media'. Amy's journey in the world of nutrition has led her to create a platform that empowers health professionals to flourish in the media landscape.Amy's unique approach has led to placements in top-tier publications such as Food Network, Health Line, and Forbes. Imagine partnering with household names like Quaker Oats and Nestle – all within reach through Amy's Master the Media Coaching Program.This episode is filled with insights and secrets behind mastering the media, and how professionals like you can elevate their game in the competitive world of nutrition content creation. We'll cover:Plant-based with Amy and her company, Master of the MediaDifferent Ways Health and Wellness Professionals Can Work in MediaThe Objectives for Pricing and Accountability in Working with BrandsContent Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<Your Content Cure for this week is a bundle of resources including a Blue Ocean Strategy workbook, the Storybrand Framework with directions for creating a video sales letter, and Building an Irresistible Offer worksheet.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

There are three books that are always within reach on my desk that I refer to often. They are dog-eared, highlighted, and littered with notes.Whether you're just starting or looking to scale your practice, the principles in the books we will talk about today can offer you a fresh perspective and actionable strategies to help your practice thrive.These books should be required reading for anyone looking to attract, serve, and retain clients - the three tenants I mention often that are necessary for you to build a thriving practice.For each one of these resources, I will offer you a summary of the core content, how it is relevant to our industry, and an action you can take in your practice drawn from principles presented in each book.We’ll cover:Blue Ocean Strategy, by W. Chan Kim and Renée MauborgneBuilding a Story Brand, by Donald Miller$100M Offers, by Alex HormoziContent Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<Your Content Cure for this week is a bundle of resources including a Blue Ocean Strategy workbook, the Storybrand Framework with directions for creating a video sales letter, and Building an Irresistible Offer worksheet.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

I am excited to bring you another conversation with one of our community members, Registered Dietitian, Meggie Connelly. Meggie is an original Living Plate Rx member who leverages all of the resources to support her community - women touched by PCOS. Through a mix of one-to-one counseling, courses, and now a membership, Meggie serves up a unique approach to PCOS management that addresses many of the barriers her ideal clients face.We talk about how Meggie landed on this niche and how she continues to refine her niche as well as the important role culinary instruction plays in her virtual practice. Meggie shares her insights into the approach, content, equipment, and mindset necessary to do this [and she shares some bloopers that happened along the way.]We’ll cover:Landing on the PCOS NicheThe Important Role of Culinary InstructionWhat is Necessary to Refine the PCOS NicheContent Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<Your Content Cure for this week  is a bundle of content to support you with facilitating virtual culinary nutrition programming as well as a consumer-facing ebook about nutrition and PCOS.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Dr. Teresa Pangan has been delivering onsite and virtual culinary nutrition programs for years leveraging Living Plate Rx content. In this episode, Teresa and I discuss the case for incorporating culinary instruction into the nutrition care process. We cover why it’s necessary, how it can drive business and engagement, and the value you can bring to communities by offering this type of nutrition care.We’ll cover:How to Incorporate culinary instruction into your practice Why it’s necessary to drive business to your practiceIts value to communitiesContent Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<Your Content Cure for this week  is a bundle of content to support you with facilitating virtual and on-site culinary nutrition programming..For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

When I first opened my private practice I was REALLY frustrated by the lack of tools available to me to support the growth of my business. In eight years, resources have improved and in the past three years, primarily due to COVID, technology resources have exploded. We’ve gone from little to no resources, to so many that it’s hard to navigate.Some are great and some are misguided and we will cover some of them today - for the most part,  I won’t be highlighting specific brands of technology but rather share with you my experience with using them, how they operate, and how you can select the appropriate ones for your practice. We’ll cover:The Role of EHRs [Electronic Health Records]Meal Planning PlatformsMarketing Tools and the Learning Management SystemBefore you evaluate any of this technology for your practice, please listen to Episode #28, 11 Steps to Create a Strategic Business Plan, and if you haven’t already, create the plan! Without using this as your guide, you run the risk of making costly mistakes that don’t support your practice goals.Content Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<Your Content Cure for this week is a Guide to Essential Private Practice Technology.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

The New Year brings new opportunities, aspirations, and resolutions. For many, health and wellness tops the list, with nutrition playing a pivotal role. As a nutrition professional, this is your moment to shine, support, and grow your practice. Challenges, especially those timed at the beginning of the year, align perfectly with this surge of motivation, becoming one of the most potent tools in your marketing arsenal.With attention spans becoming more limited, challenges provide a structured, focused, and interactive way to engage potential clients. These condensed, often intense periods of engagement not only offer participants value and tangible results but also present an opportunity for you to showcase your expertise in a way that addresses targeted concerns.It’s a win-win – while participants gain insights and benefits, you cultivate trust, authority, and, crucially, a pool of potential long-term clientsBy the end of this episode, you'll have a clear vision for creating and executing a successful nutrition challenge and you’ll also have an invitation to our upcoming free event on Building Nutrition Challenges as Lead Magnets.We’ll cover the right type of challenge for your audience, using targeted marketing techniques, understanding the tools and technology that can support you, and ensuring that once the challenge concludes, your participants remain engaged and primed to transition into long-term clients.Whether you're a seasoned practitioner or just starting, this episode is packed with strategies to make your Q1 challenge a resounding success.We’ll cover:The Dual Benefit of ChallengesAnatomy of a Nutrition ChallengeMaximizing the Impact of Nutrition ChallengesContent Cure:>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<Your Content Cure for this week is a conceptual framework that can help you decide on the focus and delivery method for your nutrition challenge. It is structured as a cheat sheet, which you can fill out to guide your planning process.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Today’s question is one we visit every year - as a health and wellness professional, should you be offering Black Friday deals.The Black Friday craze presents a unique set of challenges for healthcare providers. We strive to maintain the esteem of our professions and the value of our services all year long. The last thing we want is for our services to be seen as just another commodity to be discounted.But, to be competitive do we need to jump on the bandwagon?In today’s episode, we’ll explore the complexities of Black Friday within our industry. We'll discuss the ethical considerations, the challenges, and ultimately, how we can navigate this period with integrity. How can we offer value to our clients without undermining the very services we've worked so hard to perfect? How do we stay visible in a sea of sales without resorting to slashing prices?We’ll cover:The Pressure of Black FridayEthics of Black Friday DealsPutting a Black Friday Deal Into ActionContent Cure>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<Your Content Cure for this week is a conceptual framework that can help you decide on the focus and delivery method for your nutrition challenge. It is structured as a cheat sheet, which you can fill out to guide your planning process.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

You may have noticed that while we are “The Nutrition Content Creator Podcast”, we talk about other things that impact the THING [content creation]. Today is one of those times.If you are here to learn about content creation for your practice and get the support you need, you have a business. One of the core best practices for running a business, big or small, is to have a strategic plan in place. As health and wellness professionals, most of us don’t have business training so we need to turn to other professionals or resources to support us.I had a valuable experience recently that led me to select this topic today. In our private Facebook group, Yvonne noted that she was new to private practice and was looking to create a business plan - smart! But we didn’t have a template in the library. The funny thing is, we have all the ingredients in the library, which we’ll talk about today, but there was no template.So I responded by telling Yvonne that I would dig up my old private practice business plan, circa 2017, and would create a template from it for her and the rest of the community. The experience of reviewing my old business plan was a remarkable one. Reading my own words, which I have not read in years [shame on me] was so cool. The plan was my second [V2] as my first was strictly for growing a private practice. This one was when I started to pivot and explore the question, “What if I shared the resources and tools that worked in my practice with other practitioners? “The original answer to that question was mission-based - if I share these tools and resources and make them top-shelf products, then I could have an even greater impact on the health of many communities, not just the one I served with my private practice.So, as we review the Essential 11 Steps of a Strategic Business Plan, I will share with you my actual business plan from 2017 - it’s surreal as it is the blueprint for the work that I am doing now.If you are thinking about hiring a business coach, I strongly encourage you to go through this process first. Given the predatory nature of some business coaching in the market today, having a strategic plan in place ensures that you are clear about your business direction. This clarity protects you from being swayed by anyone who doesn't genuinely understand or respect your unique business dynamics.Navigating private practice without a strategic plan is like sailing in the open ocean without a compass. You’ll almost certainly go off course without a plan in place, especially if the waters begin to get choppy. Many people underestimate the value of having a strategic plan, viewing it as a static document that, once written, collects dust in a drawer. That's a huge mistake. A well-crafted strategic plan is a dynamic blueprint that outlines your business objectives and the resources you'll need to achieve them. It is a living document that will evolve as your practice does, and it remains an indispensable tool for steering your private practice in the direction you want it to go.As we move through the 11 Essential Steps of your strategic plan, I will offer you an example from my 2017 business plan, the definition of the step, an immediate action you can take, and some insights into the importance of the step.If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

The food and Nutrition Conference and Expo (FNCE®) is a buzzing hub of innovation and knowledge in the nutrition world. Attending such an event not only gives us a chance to catch up with the latest in our industry but also to connect with inspiring professionals. For my last day at FNCE®, I continued to engage with experts right from my booth in the exposition hall. The purpose? To get insights from individuals making waves in the nutrition space and share their wisdom with all of you.In this episode, we're having more of those enriching conversations. You'll get to hear from a group private practice owner who's reshaping the way we think about collective nutrition care. We also chat with the visionary founder of a startup website designed exclusively for dietitians to promote their services. And we touch base with the brain behind a marketing company dedicated solely to aiding health and wellness practitioners in expanding their reach. Each conversation is brimming with insights, experiences, and a glimpse into the future of nutrition. Whether you're a fellow nutrition professional or someone keen to know more about the field, this episode promises valuable takeaways. If you haven't listened to Day 1, make sure that you grab that as well!Interviews with:Christie Hunter, MS, RD: ChristieRd.comLeda Medina RDN, LDN, CDCES: Dietitian Your WayStephanie Hofhenke: STRING MarketingContent Cure:>>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<Your goal this week is to look into these resources and identify those that can support you with advancing your practice - whether it’s connecting with one of the experts for support in understanding their practice and business focus or exploring their innovative offeringsFor full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Staying up-to-date with trends and best practices is crucial for success in a nutrition practice. That's why conferences like the Food and Nutrition Conference and Expo (FNCE) are such game-changers. They're the perfect place for professionals to connect, share, and learn from one another. This week, I had the opportunity to both present and have an exhibit at FNCE, chatting with some leading experts in our field. These conversations happened in my booth in the exposition hall. The goal? To introduce you to leaders in the field and discuss the current state of nutrition, upcoming trends, and common challenges.Today, I'm bringing those conversations to you. You'll hear from these experts about their experiences, what excites them about nutrition, and where they think we're headed. Whether you're a fellow nutritionist or just curious about the latest in nutrition, this episode is packed with real, actionable insights. So, let's jump in and hear directly from those shaping the future of nutrition.Interviews with:Katie Dodd, MS, RDN, CSG, LD, FAND of Dietitian Side HustleShefaly Ravula, PA-C of Precision Metabolic HealthNicole Groman, MS, RDN of Nicole Groman Nutrition and @thehungryclementineContent Cure:>>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<Your goal this week is to look into these resources and identify those that can support you with advancing your practice - whether it’s connecting with one of the experts for support in understanding their practice and business focus or exploring their innovative offerings.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Here we are again! Q4 of another year that has us thinking about what is in store for our practices in the upcoming year. I am here today to not only encourage you to start thinking about what you want next year to look like but to support you with taking actionable steps that will move the needle in the right direction.There’s still plenty of time left this year to not only plan for next year but to test some ideas, lead generators, or new offers you have been thinking about.As this year comes to a close, it's valuable to reflect on the past year—its challenges, triumphs, lessons, and transformations. Perhaps your practice saw a surge of new clients as wellness became a priority for many, or maybe you adapted your offerings to better suit the virtual world we're navigating.But the end of the year isn't just for reflection; it's also a prime time for preparation. While high-level strategies are essential to guide our direction, the true magic lies in the details—the concrete actions we take that translate our visions into realities. Think of it like a nutrition plan; having a general idea of eating healthily is good, but success is in the details that often determine positive outcomes.Just as in a well-crafted nutrition plan, where we encourage our clients to move from intention to implementation, it's time for us as practitioners to transition from strategic thinking to actionable tasks. Each tangible step we take now is a brick laid for a prosperous 2024. Today we’ll cover the specifics and discuss the five things you can do right now to position your practice for growth in the coming year.We’ll cover:5 Quick Actions to Prep Your Practice for 2024Content Cure:>>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<Your Content Cure for this week includes content you can take action on for each of the five steps to prepare your practice for growth in 2024.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

I recently received a lovely email from one of our members noting the value that she had received from one of our free workshops. She shared that she has three words written at the top of her whiteboard in her office and she refers to them whenever deciding on what content or offers to create for her practice. These three words are ATTRACT - SERVE - RETAIN. The reason why they are whiteboard-worthy is that they can help keep you focused on activities, like creating content, that have an impact on your practice. If you are spending time on activities that don’t fulfill one or more of these pillars, then it is likely a waste of time or something that can be managed by a virtual assistant (visit Episode #21 - Hiring a Virtual Assistant).The pillars of attract, serve, and retain are not just buzzwords. They're the lifeblood of any business. And here’s why…Because if you’re not attracting, you are repelling.If you’re not serving, you are repelling.If you are not retaining, you are repelling.While the formula is simple, the work required to fulfill these pillars is intense so I am here today to break it down for you and give you guidance on creating content for each.We'll cover:Attract: Getting Clients through the DoorServe: Nurturing and Caring for Both Clients and ProspectsRetain: Keeping Clients EngagedContent Cure:>>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<Your Content Cure for this week is a content bundle with one piece of content from each Practice Prosperity Pillar. For the Attract pillar, you have a small bundle of social media posts that you can use in your social channels or your EHR; for the Serve pillar I have provided a newsletter template that will support you with nurturing your email list; and for the Retention pillar, I have included an email template for personalized check-in that you can send out each week. Take the content, edit it, and brand it to make it unique to your ICA, brand, and brand voice.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

My course experience in Nutrition Counseling surprised me. It was one of my final classes in my Master’s program at Teachers College, Columbia University and it was one of my favorites. After three years, I thought I was armed with everything I needed to know to begin my private practice journey - to be able to tell people what they needed to do to change their nutrition-related health behaviors and meet their health goals.Did you hear what I said? “To be able to tell people what they needed to do…” That’s truly what I thought and I was so wrong. And it’s not just semantics.Telling people what to do, even if they are coming in and asking specifically for that, is a HUGE mistake for so many reasons.First, it’s an exhausting way to counsel and leads to burnout.😰Second, it doesn’t explore the patient’s intentions, motivations, capabilities, barriers, etc. Telling a patient what to do is more about you mapping out a plan than about them participating in the process to create a sustainable path to success.We’ll cover:The Spirit of MI: Collaboration, Evocation, Autonomy, and CompassionFour Core Principles of MI: Empathy, Autonomy, Rolling with Resistance, and Developing DiscrepancyThe O.A.R.S. FrameworkContent Cure:>>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<Your Content Cure for this week is Your Ultimate Guide to Motivational Interviewing. This resource will get you started with implementing the principles and tools we talked about today.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

In the crowded landscape of health and wellness, being a talented dietitian is simply not enough. You've got the knowledge and the skills, but unless people know about you—and trust you—your practice may struggle to grow. Branding isn't just about a catchy logo or a professional website. It's about crafting a story and establishing a reputation that aligns with your professional values. It's about distinguishing yourself in a way that resonates with your target audience and builds trust.Similarly, marketing is more than just promotion. It's an ongoing strategy to create relationships that allow you to attract, serve, and retain your ideal clients. Proper marketing funnels people toward your services, converts them into paying clients, and ideally turns them into brand advocates. For private practice nutrition professionals and health practitioners, mastering the art and science of branding and marketing is not a luxury—it's a necessity. And it’s not something we typically learn in our education. However, even the most qualified practitioners might find themselves lost in the shuffle without effective strategies.Today I have a very special guest with me: Stephanie Hofhenke of STRING Marketing. We talk about the Awareness Ladder - a critical marketing strategy and how to apply it to the creation of content in your practice.We’ll cover:The Awareness ScaleTailoring Strategies to Different Levels of AwarenessHow to Guide Clients up the LadderContent Cure:>>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<Your Content Cure for this week consists of a content bundle that Stephanie and I have put together for you that will guide you in applying the Awareness Scale to content creation.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

There is a topic that frequently pops up in our private Facebook group and one I also see trending among colleagues: the need for virtual assistants. The demand for content that adds value to your practice is great - and we help you with that by licensing evidence-based content - but someone still has to edit it, brand it, post it, distribute it, administer it, etc. Everything from social media posts and handouts to email sequences and blogs. The neverending list is exhausting.The good news is that the pool of virtual assistants has grown significantly since the pandemic and presents an amazing opportunity for private practice nutrition professionals to get the support they need and to remain competitive without burning out. There are even virtual assistants who specialize in supporting our industry.If your practice is growing and you're feeling overwhelmed with administrative tasks and content creation, you might be on the cusp of a breakthrough—or a breakdown. It may be time to get support.If you're struggling to find a work-life balance, getting a VA might just be the ticket to getting your evenings and weekends back. It was for me.Today I will share with you the variety of tasks a VA can handle for you, from administrative chores and client management to content creation. And because I know that the idea of hiring someone can be a bit daunting, I’m going to walk you through the hiring process and give you some pro tips on how to onboard a VA effectively and set expectations.By the end of this episode, you'll have a solid understanding of when to hire, what tasks to delegate, and how to onboard a VA to turbocharge your nutrition practice. We’ll cover:When you need a Virtual AssistantWhat a VA can do for your practiceWhere to find a VAHow to hire a VAContent Cure:>>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<Your Content Cure for this week is Your Ultimate Guide to Hiring a VA for Your Practice.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Let me share a secret with you - I am not a naturally organized person. Some people (my family and friends) might say I prefer to operate in chaos. I'm more of a "creative" type. But as my business has grown and we've added more community and team members, it has become clear that a next level of order is necessary. An order that comes from well-oiled and documented systems and procedures. So, I began the journey of documenting every - and I mean EVERY - task in my business, big and small six months ago and I’m here to share with you how it’s going. Today’s episode is a bit of a behind-the-scenes look at something I have undertaken in the past six months. Establishing SOPs (standard operating procedures) for every task in my business.NOTE: The process I am going to take you through today, I did not undertake on my own. As a fast-growing mid-size business, I needed pros driving this bus. We have a team of professional "organizers" called Online Business Managers who are supporting me in getting it together. If you have a small practice, you can probably tackle this yourself or at least get started using the same process.We’ll cover:Magic of Documenting SOPsApplying the 6-Step SOP FrameworkImplementing and Maintaining SOPsContent Cure:>>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<Your Content Cure for this week is Your Ultimate Guide to Creating SOPs for Your Practice.For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

I am supercharged today! We just completed a two-day event that was truly transformational for everyone who showed up. We covered so much about building and marketing evidence-based nutrition courses and it felt so good to support our community with a process that can be daunting.Last week, in Episode #18, we talked about the 8-step framework for building a digital course, with number 8 being Marketing. Because, at the end of the day, you can have the most FABULOUS course built, but if you do not have a marketing strategy in place, it's not going to perform the way you need it to and support practice growth.In today’s episode, I want to talk about sales pages. Sales pages are often the first time your potential clients are seeing your offer and they live at the top of your marketing funnel. It’s where you need to put your best foot forward and present your irresistible offer as THE solution your ideal clients are looking for, making it easier for them to purchase.We’ll cover:The Purpose of a Sales PageHow a Sales Page Can Help Alleviate “Sales Anxiety”The 8 Cs of a High-Converting Sales PageContent Cure:>>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<Your Content Cure for this week is Your Ultimate Guide to Building a High-Converting Sales Page along with a template. For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

As summer winds down, it’s time to enjoy our last moments of rest before the busy season begins. A chance to consider new potential growth opportunities and innovation for our practices. Today we are going to be talking about membership programs: if your practice is a good candidate for this type of offer, what the commitment is, and how you can get started.Let’s be clear - this is not a new concept. Doctors have been offering membership programs for YEARS. They’re called concierge programs and there are organizations and start-ups that are built to support medical professionals in delivering this type of care - like MDVIP and Signature MD. Concierge programs are not limited to physicians and I encourage you to leverage this language and mindset when considering a membership program for your practice.We’ll cover:Concierge [Membership] ModelAre you a good candidate to offer a Concierge Program?6 Steps to Building Out Your Concierge ProgramContent Cure: >>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<Your Content Cure for this week includes two resources you’ll need when considering a Concierge Program. The first is a workbook that supports you with not only exploring if your practice is ready but also what the next steps could be with getting to that “readiness” stage. The second resource is a fillable checklist for building a Concierge Program. For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

In a world that glorifies busyness, I admit I am addicted to productivity! The mere thought of being idle is unsettling to me. This was put to the test when I was opening my practice. Amidst the whirlwind of growth, there were moments when the bustling activity would fade into a deafening quiet, which made me uncomfortable. Little did I know, this discomfort would become the catalyst for a transformative shift in perspective.It was during one of these quieter periods that I had an epiphany: progress didn't necessarily equate to the frenetic activity I had come to associate with productivity. Instead, it could thrive in the spaces between. In the stillness and calm that seemed so alien to me. As I embraced this new perspective, the rhythm of my practice began to change. Downtime wasn't a void to be feared; rather, it was a fertile ground brimming with potential. It held the keys to growth, innovation, and rejuvenation.Every business, regardless of its industry, experiences seasons throughout the year. Some are predictable, like the lull of late summer or the frenzy of back-to-school. Others, such as economic downturns, are more unpredictable. And now as we are in one of those transitional seasons, I find myself reflecting.In this episode, we'll explore how to make the most of downtime, how to channel its energy into preparing for the busy seasons, and how to redefine productivity to encompass more than just activity.We’ll cover:Reframing ProductivityThe 5 Key Strategies for DowntimeContent Cure: >>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<Your Content Cure for this week is Your Ultimate Guide for Leveraging Downtime in Your Practice. I am including both KPI and SWOT worksheets to help you get started. For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

When it comes to online education, creating a course on cake decorating or how to paint horses can be relatively straightforward. However, when it comes to designing an evidence-based nutrition course, the challenge becomes apparent. The subject matter is unique, making it challenging to fit into traditional course structures. The key lies in recognizing that nutrition education requires more than a compilation of facts and "how-tos”. An evidence-based nutrition course must have a deeper and more transformative experience. Its primary focus is not just to impart knowledge but to take clients on a journey of behavior change, leading to their desired health outcomes.In this episode, we’ll cover the essential elements that make an evidence-based nutrition course stand out. By understanding how these elements promote health behavior change, educators can create a course that leaves a lasting impact on their students' lives.We’ll cover:The Step-by-Step Course Framework of Nutrition EducationContent Cure:Your Content Cure for this week is to register for the workshop:>> REGISTER FOR THE WORKSHOP HERE<< For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Get ready for a deep dive of evidence-based detoxification with Dr. Sheila Dean, an esteemed leader in integrative and functional nutrition. We explore how to apply this knowledge in practice and effectively communicate it to your clients and communities.With Dr. Sheila Dean's expertise, we'll unravel the mysteries surrounding detoxification and empower ourselves to make informed choices for a healthier lifestyle. So, let's get started!We’ll cover:The Detox IndustryUnderstanding Toxicity and DetoxificationNutritional Support for DetoxificationContent for Communicating the Truth about DetoxificationContent Cure:>>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<For this episode, we’ve put together a Detoxification Content Bundle to support you in having this conversation with your clients.  For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Today, I’m excited to take a deeper look into a powerful and proprietary framework that lays the foundation for any successful meal plan – The Mealtime Method. This unique approach serves as the backbone of our meal-planning strategy, setting it apart from traditional methods.But what makes The Mealtime Method so special? Well, it's not just about handing out ready-made meal plans. Instead, it focuses on empowering you to take control of your meal-planning experience. We believe that true success lies in cultivating meal planning autonomy, and that's exactly what The Mealtime Method aims to achieve.In this episode, we will explore The Mealtime Method in detail, comparing it to conventional meal planning methods. We'll uncover how this unique framework revolutionizes the way we approach meal planning and how you, too, can implement it in your daily practice. So, buckle up and get ready to embark on this transformative journey of meal planning freedom with us!We’ll cover:The Mealtime Method versus Traditional Meal Planning MethodsThe Living Plate Rx Mealtime Method Framework**If you've been following our previous episodes, you might remember our insightful conversation in Episode #13, where we delved into the world of meal plans, exploring best practices and how they can add value to your daily life. If you haven't had a chance to listen to it yet, I encourage you to do so before joining us on this new journey.Content Cure:>>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<For this episode, we’ve put together a Guide to Using The Mealtime Method plus some additional tools. In this Content Cure, you’ll find guidance for using the Mealtime Method as part of the nutrition care process as well as some resources you can use with clients, like method worksheets, pantry and kitchen guides, and a low-glycemic vegetable preference sheet. For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

As a relatively new dietitian of 7 years, I am always surprised by how divisive meal plans are. When I first encountered this emotionally charged conversation surrounding meal plans, I was curious as to why they were so polarizing in the dietitian community. And then I started practicing, and it became crystal clear.This episode is not about how I was motivated to create a better meal-planning solution for practitioners. Instead, I want to explore the case for offering meal plans, from client, practitioner, and business perspectives. Meal plans have become a hot topic, often generating passionate debates among nutrition professionals. Some argue that they are too rigid and unrealistic, promoting a restrictive approach to eating. Others believe that they can be useful tools for providing structure, guidance, and accountability to clients seeking to improve their eating habits. As a dietitian, I found myself caught in the middle, questioning the merits and drawbacks of meal plans in my practice.In this episode, we will delve into the various perspectives surrounding meal plans, examining their value to clients, practitioners, and the business side of private practice. By exploring these different viewpoints, we hope to shed light on the complexities of meal planning and uncover a more nuanced understanding of its role in promoting healthy eating habits. So, let's embark on this exploration together and navigate the world of meal plans.We’ll cover:Meal plans in practiceHow meal plans add value to your practiceMeal plans that resonateThe meal plan paradoxContent Cure:>>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<For this episode, we’ve put together a comprehensive Meal Planning in Practice Toolkit and content bundle. In it, you’ll find guidance for using meal plans as part of the nutrition care process as well as some resources you can use with clients, like a culinary confidence assessment tool. For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

In today's episode, we have the privilege of interviewing Jessica Swift, also known as Chef Jess. Jessica is not your ordinary nutrition expert. She is a registered dietitian, Integrative and Functional Nutrition Certified Practitioner, and a classically trained chef. With over 15 years of experience, Jess brings a unique and energetic approach to nutrition education.What sets Jess apart is her ability to combine the art of cooking and the science of nutrition. In a world filled with conflicting information about what to eat and what not to eat, Jess cuts through the noise and provides practical guidance backed by her extensive knowledge and expertise.Whether you're a nutrition enthusiast, a health professional, or simply someone curious about the intersection of food and wellness, this episode promises to be an enlightening and inspiring conversation. Get ready to learn, be inspired, and gain valuable insights as we dive into the world of Chef Jess and her unique approach to nutrition education.We’ll cover:Why it’s important for behavior changeHow practitioners can practice cultural sensitivity when making culinary nutrition recommendations to clients.Content Cure:>>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<For this episode, we’ve put together Your Ultimate Guide to Integrative and Functional Nutrition Principles, designed to help you understand and apply the basic principles to practice. For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

At a young age, I recognized what it took to get attention, the value of having a louder voice, and a space with more people to listen. I think I was destined to be doing what I do now and having a space where I can still “sing” with my microphone to an audience on this podcast.There are so many ways you can leverage the concept of edutainment in your practice to get the right kind of attention that doesn’t include dancing on camera, lip-syncing to trending sounds, pointing to text, or using a microphone with an amplifier. Of course, you can feel free to do that, I do it sometimes. But it is not necessary and I think it’s worth identifying other ways you can make your content more entertaining without being uncomfortable.Today we are going to explore the value of entertaining education, also known as Edu-tainment, and how you can transform the same content you use in practice with clients into something more engaging and captivating for your audience outside of the counseling room. This obviously includes social media but it really extends to all interactions you have with your ideal clients when they aren’t actively working with you.We’ll cover:The concept of Edu-tainmentEdu-tainment as a strategyThe delivery of Edu-tainmentContent Cure:>>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<For this episode, we’ve put together something very special – Your Ultimate Edu-tainment Toolkit, designed to help you bring all these concepts and ideas we’ve discussed into your practice. For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

As most of you may already know, I didn't start my professional career as a Registered Dietitian doing what I do now. I began as a private practice dietitian fresh out of my internship. I opened the doors to my private practice almost seven years ago, and I can still vividly remember that day. Was I excited? Sure. I had worked hard for more than eight years to get ready for that moment. I completed four years of undergraduate prerequisites, three years of graduate school, and a one-year unpaid dietetic internship. I envisioned serving my community with all my soul, pouring everything I had learned about nutrition and behavior change into the services I would offer at LivingPlate Rx. Like you, I just wanted to help people.However, my simple vision of helping others required a not-so-simple foundation. I quickly realized that nutrition counseling and coaching were just the tip of the iceberg. To serve my clients with integrity, comply with healthcare regulations, and grow my practice, I needed a wealth of content. Today, I want to share with you the "must-haves" for a nutrition coaching practice. By having these essential pieces of content in place, you will establish a solid foundation for your practice's growth and gain the confidence needed to serve your community at the highest level possible.Let's dive in and explore the crucial pieces that form the backbone of a successful nutrition coaching practice.We’ll cover:The essential content components that will elevate your nutrition coaching practiceFoundational contentCore practice contentGrowth contentContent Cure:>>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<I am providing you with Your Ultimate Guide to Essential Private Practice Content, a 17-page guide that summarizes our conversation here. For full show notes, head over to livingplaterx.comIf you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!Connect with me on Instagram and LinkedIn.Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.