The Paper Jacket Podcast

Finding the right dentist isn’t just about insurance coverage—it’s about trust, consistency, and relationships.In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗗𝗿. 𝗟𝗮𝗯𝗿𝗮𝗱𝗮 𝗼𝗳 𝗢𝗿𝗮𝗻𝗴𝗲 𝗖𝗶𝘁𝘆 𝗠𝗼𝗱𝗲𝗿𝗻 𝗗𝗲𝗻𝘁𝗶𝘀𝘁𝗿𝘆 to talk about his journey from dental school in Cuba to building his own 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗳𝗮𝗺𝗶𝗹𝘆 𝗱𝗲𝗻𝘁𝗮𝗹 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗶𝗻 𝗢𝗿𝗮𝗻𝗴𝗲 𝗖𝗶𝘁𝘆, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮.Dr. Labrada shares why he chose private practice over corporate dentistry, the importance of treating patients like people—not numbers—and how modern technology is helping dentists provide faster, more personalized care.We also talk about:The difference between 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗱𝗲𝗻𝘁𝗶𝘀𝘁𝗿𝘆 𝗮𝗻𝗱 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲Why preventative care is the most important part of dental healthHow membership plans help patients without insuranceThe technology behind 𝘀𝗮𝗺𝗲-𝗱𝗮𝘆 𝗰𝗿𝗼𝘄𝗻𝘀 𝗮𝗻𝗱 𝟯𝗗 𝗱𝗲𝗻𝘁𝗮𝗹 𝗶𝗺𝗮𝗴𝗶𝗻𝗴Why family dentists play such an important role in growing communitiesIf you’ve ever wondered how to choose the right dentist—or what makes a great dental practice stand out—this episode offers an inside look at modern dentistry and patient care.📍This episode was filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where local entrepreneurs and professionals share their stories about building businesses and serving their communities.🦷 Orange City Modern Dentistry📍 1640 South Volusia Avenue, Orange City, FL📞 (386) 775-4911🎬 Podcast produced by:https://paper-jacket.com𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀00:00 – Meet Dr. Labrada from Orange City Modern Dentistry00:40 – From Cuba to Becoming a Dentist in Florida02:00 – Why He Started His Own Private Practice03:00 – The Difference Between Corporate and Private Dentistry05:00 – Treating Patients Like Family Instead of Numbers06:30 – Building Long-Term Relationships With Patients08:00 – Why Orange City Was the Right Community09:30 – The Importance of Preventive Dental Care11:00 – Membership Plans for Patients Without Insurance12:30 – How Dental Insurance Impacts Patient Decisions14:00 – Modern Technology in Dentistry15:30 – Same-Day Crowns and 3D Dental Imaging16:30 – Why Being Open on Fridays Helps Families17:30 – How to Contact Orange City Modern Dentistry

Most business owners open a bank account… and never think about it again.But the right banker can actually become one of the most valuable advisors in your business.In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗥𝗶𝗰𝗵𝗮𝗿𝗱 𝗣𝗿𝗲𝘀𝗰𝗼𝘁𝘁, Commercial Banker at 𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗙𝗶𝗿𝘀𝘁 𝗕𝗮𝗻𝗸, to talk about how banking can play a critical role in helping businesses grow—from startup funding to long-term succession planning.Richard shares how community-focused banking works, why relationships matter more than transactions, and how Climate First Bank is combining 𝗺𝗼𝗱𝗲𝗿𝗻 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗯𝗮𝗻𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗮 𝗺𝗶𝘀𝘀𝗶𝗼𝗻-𝗱𝗿𝗶𝘃𝗲𝗻 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆.We also dive into:What most small businesses get wrong when choosing a bankWhy 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗯𝗮𝗻𝗸𝗶𝗻𝗴 still matters in a digital worldHow Climate First Bank supports businesses from startup to exitThe benefits of 𝗵𝗶𝗴𝗵-𝘆𝗶𝗲𝗹𝗱 𝘀𝗮𝘃𝗶𝗻𝗴𝘀 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗮𝗻𝗱 𝗺𝗼𝗱𝗲𝗿𝗻 𝗯𝗮𝗻𝗸𝗶𝗻𝗴 𝘁𝗼𝗼𝗹𝘀Why financial advisors like bankers can help businesses avoid costly mistakesIf you're a business owner who’s never thought about your bank as a strategic partner, this conversation might change your perspective.📍This episode was filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where entrepreneurs and local leaders share insights about building businesses and serving their communities.🌐 Learn more about Climate First Bank: https://climatefirstbank.com📧 Contact Richard: [email protected]📞 Phone: (386) 804-5274🎬 Podcast produced by: https://paper-jacket.com𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀00:00 – Meet Richard from Climate First Bank00:40 – What a Commercial Banker Actually Does01:40 – Why Community Banking Still Matters03:00 – The Difference Between Online & Traditional Banks04:30 – How Climate First Bank Approaches Sustainability06:00 – Supporting Businesses from Startup to Exit08:00 – Why Relationship Banking Is So Important09:30 – The Problem With Big Corporate Banks11:00 – Having Direct Access to Your Banker12:30 – How High-Yield Savings Accounts Work14:00 – Why Businesses Should Let Their Money Work for Them15:30 – Financing Options for Growing Businesses17:00 – Common Financial Mistakes Business Owners Make18:30 – Why Advisors Matter When Growing a Company20:00 – How Businesses Can Contact Climate First Bank

When you visit the beach, walk through a park, or drive past a construction site, you probably don’t think about the businesses that make those places function.But companies like 𝗖𝗙𝗕 𝗢𝘂𝘁𝗱𝗼𝗼𝗿𝘀 are the reason everything runs smoothly.In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗔𝗺𝗮𝗻𝗱𝗮 𝗳𝗿𝗼𝗺 𝗖𝗙𝗕 𝗢𝘂𝘁𝗱𝗼𝗼𝗿𝘀 to talk about the behind-the-scenes work that keeps 𝗩𝗼𝗹𝘂𝘀𝗶𝗮 𝗖𝗼𝘂𝗻𝘁𝘆 𝗯𝗲𝗮𝗰𝗵𝗲𝘀, 𝗰𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻 𝘀𝗶𝘁𝗲𝘀, 𝗮𝗻𝗱 𝗹𝗼𝗰𝗮𝗹 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁𝗹𝘆.CFB Outdoors provides everything from 𝗮𝗴𝗴𝗿𝗲𝗴𝗮𝘁𝗲𝘀, 𝗱𝘂𝗺𝗽𝘀𝘁𝗲𝗿𝘀, 𝗮𝗻𝗱 𝗽𝗼𝗿𝘁𝗮 𝗽𝗼𝘁𝘁𝗶𝗲𝘀 𝘁𝗼 𝗹𝗮𝗻𝗱 𝗰𝗹𝗲𝗮𝗿𝗶𝗻𝗴, 𝗱𝗲𝗺𝗼𝗹𝗶𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗯𝗲𝗮𝗰𝗵 𝗺𝗮𝗶𝗻𝘁𝗲𝗻𝗮𝗻𝗰𝗲—making them the quiet backbone behind countless projects across Central Florida.Amanda shares:How the business grew from hauling loads to managing multiple service linesWhat it’s like maintaining 𝟯𝟲 𝗺𝗶𝗹𝗲𝘀 𝗼𝗳 𝗱𝗿𝗶𝘃𝗮𝗯𝗹𝗲 𝗯𝗲𝗮𝗰𝗵 𝗶𝗻 𝗩𝗼𝗹𝘂𝘀𝗶𝗮 𝗖𝗼𝘂𝗻𝘁𝘆Why reliability and reputation matter in the construction industryHow husband-and-wife leadership helped grow the company sustainablyThe importance of building a team that stays for yearsIf you’ve ever wondered who keeps beaches clean, construction sites supplied, and projects moving on schedule, this episode gives you a look behind the curtain.📍Filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where local business leaders share the real stories behind building companies in our community.🌐 Learn more about CFB Outdoors: https://cfboutdoors.net📞 Office: (386) 774-2056🎬 Produced by: https://paper-jacket.com𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀00:00 – Meet Amanda from CFB Outdoors00:30 – What CFB Outdoors Actually Does01:30 – Aggregates, Dumpsters, Porta Potties & More02:30 – How the Business First Started04:00 – Recycling Concrete from Storm-Damaged Seawalls05:30 – Maintaining 36 Miles of Volusia County Beaches07:00 – How the Company Won Its First County Contract08:30 – Growing Through Municipal Projects10:00 – When Amanda Joined the Business Full Time11:30 – Managing Different Teams and Work Schedules13:00 – Why CFB Invested in Building a Brand14:30 – Expanding into Porta Potties and Event Services16:00 – The Power of Reputation in Construction17:30 – Advice for Entrepreneurs Growing a Business18:45 – Why Loving the Work Matters19:30 – The Team Effort Behind Major Beach Events20:30 – How to Contact CFB Outdoors

Most ad agencies promise the world.Leads. Growth. ROI. Overnight success.But the truth is, a lot of advertising agencies are built on 𝘀𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝘁𝗮𝗰𝘁𝗶𝗰𝘀, 𝗹𝗼𝘄-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗯𝗶𝗴 𝗽𝗿𝗼𝗺𝗶𝘀𝗲𝘀 𝘁𝗵𝗮𝘁 𝗿𝗮𝗿𝗲𝗹𝘆 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲 𝗶𝗻𝘁𝗼 𝗿𝗲𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵.That’s exactly why 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆 was created.In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗝𝗼𝘀𝗵𝘂𝗮 𝗛𝗮𝘆𝘀, CEO of 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆, to introduce a new advertising model designed specifically for modern businesses.Josh explains:Why traditional advertising often fails small and mid-sized companiesThe difference between 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘃𝘀. 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 (and why you need both)How AWW combines 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘃𝗶𝗱𝗲𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗽𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮 into one cohesive systemWhy the agency produces 𝟭𝟮𝟬+ 𝗽𝗶𝗲𝗰𝗲𝘀 𝗼𝗳 𝘃𝗶𝗱𝗲𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻 𝗷𝘂𝘀𝘁 𝘁𝘄𝗼 𝗱𝗮𝘆𝘀How businesses can generate new leads while still building long-term brand momentumThis episode is a behind-the-scenes look at the philosophy, strategy, and systems that power 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆.If you’re a business owner wondering whether advertising actually works—or how to do it without wasting money—this conversation will help you see it differently.🚀 Learn more about AWW Agency: https://aww.agency🎬 Podcast produced by: https://paper-jacket.com📍This episode was filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where entrepreneurs, creators, and business leaders share the real stories behind building brands and growing businesses.𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀00:00 – Why We Started AWW Agency00:30 – Meet Joshua Hays, CEO of AWW01:30 – The Real Difference Between Marketing and Advertising04:00 – Why Most Ad Agencies Fail Their Clients07:00 – The Problem With Short-Term Advertising Strategies09:30 – Why Social Media Advertising Changed After COVID11:30 – The Philosophy Behind AWW Agency13:30 – The Strategy Blueprint: Building the Foundation15:00 – Creating 120+ Pieces of Video Content in Two Days17:30 – Why Video Is the Core of Modern Advertising19:30 – Connecting Ads, Organic Content, and Customer Journeys22:00 – Why AWW Runs Campaigns on “Autopilot” for Clients24:30 – A Real Client Case Study28:00 – How Consistent Advertising Builds Market Awareness31:00 – The “Cake vs Icing” Analogy for Marketing and Ads35:00 – Who AWW Agency Is Built For

Meet 𝗧𝗮𝘆𝗹𝗼𝗿 𝗥𝗼𝗱𝗿𝗶𝗴𝘂𝗲𝘇—aka 𝗖𝗼𝗮𝗰𝗵 𝗧𝗮𝘇—a creative strategist, fitness entrepreneur, and marketing consultant who helps indie game developers do what most never figure out: actually launch a game like a business.In this episode, Taylor shares his journey from personal trainer to graphic designer to full-time marketing guide for small and scrappy game studios. He’s on a mission to help developers avoid the nightmare scenario: spending years (and life savings) building a game no one buys.We cover:- Why “just make a great game” isn’t a real strategy- The business basics most creatives skip (and why it’s dangerous)- The value of choosing a smart release date in a crowded market- How to build a long-term career, not just a one-hit wonderIf you’re a solo developer, creative entrepreneur, or someone trying to turn passion into profession, this episode is packed with both encouragement and hard truth.🎮 Audience: Indie game developers, small teams, creative freelancers, dreamers🚀 Website: https://emberforgefl.com💼 Connect on LinkedIn: Coach Taz (Taylor Rodriguez)🎬 Produced by: https://paper-jacket.com📍Filmed in our 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮 𝘀𝘁𝘂𝗱𝗶𝗼, where ideas get built with grit and great coffee.𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀00:00 – Intro: Turning Struggles Into Strategy01:00 – Who Is Coach Taz? From Fitness to Design to Game Devs02:30 – Why He Helps Indie Developers Market Better04:00 – What Game Devs (and Creatives) Don’t Know About Business06:30 – Protecting the Dream by Grounding It in Reality08:00 – How Taz Guides Clients Through the Launch Process10:00 – Budget, Branding, and Starting a Studio the Right Way12:00 – Building a Marketing Plan 12–18 Months Out13:30 – Standing Out in a Market with 40+ Games Launching Daily15:00 – Passion + Practicality = Sustainable Careers17:00 – What It Took to Transition into the Gaming Space19:00 – Failing Fast, Listening Hard, and Pivoting Smart20:00 – The Real Needs of Small Studios: Trust + Guidance21:00 – How to Connect with Coach Taz

This episode dives deep into the intersection of art, psychology, and empowerment with 𝗦𝗮𝗺𝗮𝗻𝘁𝗵𝗮 and 𝗦𝘁𝗲𝘃𝗲𝗻 of 𝗟𝘂𝗻𝗮𝗿 𝗦𝘁𝘂𝗱𝗶𝗼𝘀—a full-service photography studio based in New Smyrna Beach, Florida.Specializing in 𝗯𝗼𝘂𝗱𝗼𝗶𝗿, 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗵𝗲𝗮𝗱𝘀𝗵𝗼𝘁𝘀, Samantha shares how boudoir photography became a powerful tool not just for beauty, but for healing, confidence, and transformation. From pre-law to published author to empowering women through lens and light, her story is as inspiring as the sessions she leads.Steven joins later in the episode to unpack the psychology of portrait photography and how real connection—not just lighting and lenses—makes all the difference.This one is full of real talk, creative insight, and heart.🔗 Explore their work: https://lunarstudionsb.com👥 Private VIP Boudoir Group (women only): Link via website📍Based in New Smyrna Beach, FL — Now booking 𝘄𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲: Costa Rica, Iceland, NOLA & more🎬 Produced by: https://paper-jacket.com📌 Filmed in our DeLand, Florida studio, where story, strategy, and espresso collide.𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀00:00 – Photographers = Therapists + Artists + Strategists00:30 – Meet Samantha & Steven from Lunar Studios01:00 – What Is Boudoir Photography Really About?02:00 – The Empowerment Experience (Not Just Pretty Pictures)03:00 – Masterminds, Portugal Prints & Building a Boudoir Business04:30 – From Nervous to Glowing: The Before & After06:00 – Why Most Clients Are Divorcees, Not Brides07:00 – Real-Time Reveals: No Retouching Magic Tricks09:00 – Modeling Background → Better Posing & Coaching10:30 – How Photography Saved Their Lives12:00 – The Power of One-on-One Studio Work13:00 – Branding vs. Headshots (And Why It Matters)15:00 – Burn & Shoot? No Thanks.17:00 – Why "Quick Headshots" Don’t Work19:30 – Posing, Comfort, and Personalization21:00 – Connection Over Equipment: Steven’s Philosophy23:00 – Investing in Photography = Investing in Yourself25:00 – Why You Should Never Cut Marketing in a Slow Season26:30 – International Boudoir Shoots: Costa Rica, Iceland, NOLA27:30 – How to Book + Why Some Photos Stay Private28:00 – Final Thoughts on Beauty, Business & Purpose

Most people think travel agents are outdated. Karolina Guilcapi is here to prove them wrong—with flavor.As the founder of Sated Ventures, Karolina specializes in culinary anthropology—designing immersive food-forward travel experiences across Latin America. But this conversation goes far beyond ceviche and snorkel trips. She breaks down how she turned a niche passion into a thriving business, why AI can't replace real travel planning, and how sales isn't about selling—it's about connecting.Whether you're a foodie family looking to explore Peru or a small business owner trying to make sales without the sleaze, Karolina brings wisdom, humor, and serious world-travel credibility.🧭 For: Foodies, families, entrepreneurs, travel junkies, and cultural explorers🌎 Destinations: Peru, Belize, Costa Rica, Galápagos, Ecuador, Patagonia & more📘 Coming soon: Passport to Sales – her new book on relationship-based selling🌐 Learn more: https://satedventures.com🎬 Produced by: https://paper-jacket.com📍 Filmed in our DeLand, Florida studio, where the water bottles are chilled and the travel dreams are spicy.Timestamps 00:00 – Peru Has 5 of the World’s Top Restaurants (Yes, Really) 00:30 – Meet Karolina: Culinary Travel Designer & Sales Coach 01:00 – What Is “Culinary Anthropology”? 02:00 – Why Belize Is the Ultimate Family Adventure Destination 04:00 – Shark Alley & Snorkeling Stories Gone Slightly Wrong 06:00 – Karolina’s Jungle Obsession (Brooklyn to Guatemala) 07:30 – Building a Business Around Latin Culture + Cuisine 09:00 – From Selling Trips to Making Transformational Connections 10:30 – How 80% of Her Clients Are Repeat or Referral 11:30 – Why She Wrote a Book on Sales (Coming Soon) 13:00 – You're Not a Salesperson—You're a Problem Solver 14:00 – Niching Down Is the Key to Scaling Up 15:30 – COVID, Pivoting, and Launching a Business in Chaos 17:00 – Why the Internet Made Travel Agents Cool Again 19:00 – Why AI Can't Replace Local Expertise 21:00 – Who Sated Ventures Is For (And Who It's Not) 23:00 – How She Uses Zoom Videos to Close More Trips 24:30 – Book Preview: Passport to Sales 25:30 – Final Thoughts on Legacy, Family, and the Power of Planning

How do you market a law firm that’s been around for over 100 years without sounding... well, like a law firm?In this episode, we sit down with Jess, the first-ever Marketing & Culture Manager at Cobb Cole, one of the largest and oldest law firms in Volusia County. She shares how she’s helping a traditional, suit-and-tie firm evolve its voice, connect with the community, and use story-driven content to build trust with clients in every stage of life—from estate planning to business litigation.We cover:Why even “baby attorneys” need to serve in the communityHow she launched 26 internal marketing campaigns (at once)What most law firms get wrong about storytellingAnd why vulnerability might be the most important marketing tactic of allIf you’re in professional services and want to stop sounding like a billboard from 1998, this one’s for you.🧠 Great for: Legal marketers, law firm partners, brand managers, and agency leaders⚖️ Firm: Cobb Cole | https://cobbcole.com🎬 Produced by: https://paper-jacket.com📍Filmed in our new DeLand, Florida studio, where espresso-fueled chaos is part of the creative process.Timestamps 00:00 – Espresso, Anxiety & The Law (Intro) 00:30 – Meet Jess from Cobb Cole 01:00 – What a Marketing & Culture Manager Actually Does 02:00 – Why Cobb Cole Waited 100 Years to Hire One 03:00 – The Struggle of Marketing in a Traditional Law Firm 04:00 – Local Rivalries and Mascot Confessions 05:30 – Jess’s Background: From Yearbook Nerd to UCF Knight 07:00 – Discovering a Passion for Creative Strategy 08:30 – Bringing Startup Energy into a Century-Old Firm 09:00 – Speed Dating with 26 Attorneys (For Research!) 10:00 – What Makes Cobb Cole Different from Other Firms 11:00 – Community Involvement as a Marketing Strategy 12:00 – How Every Attorney Is Required to Give Back 13:30 – Juggling 26 Practice Areas and Personal Brands 14:30 – Why Storytelling Matters (Especially in Law) 15:30 – Advice to Other Law Firms: Be Approachable 16:30 – Ditching the Stuffy Reputation (While Honoring the Legacy) 17:30 – Wrap-Up + Espresso Toast

🎙️ Filmed in our DeLand, Florida studio — this episode is for the builders, the believers, and the business owners trying to do it right, year after year.In today’s episode, we sit down with Nancy Campbell, owner of Creative Floors, a Central Florida staple that’s been serving homeowners for over 26 years. From surviving recessions and hurricanes to navigating supply chain issues and marketing pivots, Nancy shares what it really takes to build a business that lasts—and why it’s never just about the product.We dive into:The truth about flooring warranties and materialsWhy customer relationships matter after the installHer secret to hiring and keeping a loyal teamThe value of quality, both in products and peopleWhether you're remodeling your house or trying to scale your business, this episode is packed with wisdom, grit, and straight-up good advice from a woman who’s done the work.🏠 Serving all of Central Florida & Brevard County📍 Showrooms in Casselberry & Orlando🌐 Visit: https://creativefloorsonline.com🎬 Produced by: https://paper-jacket.comTimestamps 00:00 – “This Isn’t My Gig… But You Guys Taught Me A Lot” 00:30 – Meet Nancy from Creative Floors 01:30 – From Michigan to Orlando: The Origin Story 03:00 – Starting with One Store, Expanding to Three 04:30 – Why They Chose the Name “Creative Floors” 06:00 – What Makes Creative Floors Different from Big Box Stores 08:30 – Hiring (and Keeping) the Right People for 20+ Years 10:30 – Why Flooring Knowledge Matters Way More Than You Think 13:00 – Tile vs. LVP vs. Laminate: What Nancy Really Recommends 16:00 – Flooring That Raises Your Home Value (and What Doesn’t) 19:00 – How the Business Survived Hurricanes, Recessions, and COVID 22:00 – Old-School Marketing vs. Modern Strategy 24:00 – “You’ve Gotta Spend Money to Make Money” 25:30 – Building a Business with Culture, Product, and Perseverance 27:00 – Cheap Vinyl Flooring: Why She Stopped Selling It 30:00 – Why They Only Carry Products They Trust 32:00 – Central Florida Service Area + In-Home Estimates 33:00 – Big Samples, Not Tiny Swatches 34:00 – Final Cheers & Closing Thoughts

In this episode of the Paper Jacket Podcast, Jeremy sits down with Allan Cagle, co-founder of Atlantic Pipe Services (APS)—a rapidly growing company that's quietly revolutionizing underground infrastructure in the Southeast.Allan shares how APS went from just two employees to nearly 300 across 7 locations, the lessons he learned scaling a niche business, and why culture, trust, and people matter more than any playbook.We dive into:🔹 What APS actually does (and why it’s critical infrastructure work)🔹 How internal innovation helped them outpace the competition🔹 Why investing in people—not just performance—is the secret to sustainable growth🔹 The unexpected link between professional bass fishing and entrepreneurship🔹 How APS recently closed a record-setting private equity deal🔹 The importance of being humble, hungry, and willing to train the next generationThis episode is for builders, operators, entrepreneurs, and anyone thinking about what it takes to scale a business that lasts.💡 Ideal for Industrial, Commercial, Community, and Government entities.🛠️ Services: Trenchless cleaning, internal inspection, and rehabilitation services for Sanitary Sewer and Storm Water systems🌐 Learn more: https://atlanticpipe.us🎬 Produced by: https://paper-jacket.com𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀 00:00 – “You Can’t Get Experience Without a Chance” 00:30 – Meet Allan Cagle from Atlantic Pipe Services (APS) 01:00 – What APS Does: Cleaning & Rehabbing Underground Pipes 02:30 – Why Trenchless Rehab Saves Time, Money, and Disruption 04:30 – How Allan Entered the Industry at 21 05:30 – From First Employee to Launching APS in 2017 06:30 – Growing from 2 Employees to 300+ Across Florida 08:00 – Building Culture Without Micromanaging 09:30 – Hiring Young Talent and Training from the Ground Up 11:00 – Why APS Avoids “Experienced” Hires 12:00 – The Bass Fishing Story That Shaped Allan’s Leadership 14:00 – Letting Go of Control to Scale Successfully 16:30 – Why Internal Focus Fueled External Growth 18:00 – When Word-of-Mouth Wasn’t Enough 19:00 – Investing in Marketing to Scale Beyond Florida 21:00 – Selling APS to Private Equity at a Record Multiple 23:30 – Creating Career Paths in the Trades 26:00 – Final Thoughts on Humility, Growth, and Legacy

🎙️ Filmed in our DeLand, Florida studio — this episode is a goldmine for business owners, creatives, and marketers trying to keep up with an industry that never stops shifting.In this episode, we sit down with Mike Carlton, founder of Soda Rocket and longtime creative director of 42nd Street, to unpack 25+ years of hard-earned lessons from the frontlines of design, SEO, branding, and small business marketing.From his early days sketching Disney characters and hand-painting murals to becoming a digital strategist helping local businesses thrive, Mike shares his brutally honest take on:Why AI can't replace real creativityHow consistency literally saved his life and businessWhat most small businesses get dead wrong about SEOWhy you should market to your neighborhood, not your stateThis isn’t just a marketing episode—it’s a masterclass in doing business with heart, strategy, and staying power.🧠 Ideal for: Small business owners, designers, marketers, brand strategists🛠️ Services: Branding, local SEO, web, and digital strategy🌐 Learn more: https://sodarocket.com | https://42st.com🎬 Produced by: https://paper-jacket.comTimestamps 00:00 – Start Local, Then Go Wide (SEO + Video Strategy) 00:30 – Welcome to the Show: Meet Mike from Soda Rocket 01:30 – From Murals to Marketing: How It All Began 03:00 – Self-Taught Design Before YouTube Was a Thing 05:00 – DuckTales, Disney, and Creative Influences 06:30 – How Business Card Requests Turned Into SEO Work 08:00 – Early SEO Wins vs. Today’s Reality 10:00 – Social Media's Shifting Role in Marketing 13:00 – Why Consistency Beats Quick Wins 15:00 – The Health Crisis That Changed His Business 16:30 – How Soda Rocket Was Born (and Why It’s Different) 18:00 – The ABCs of Digital Presence Most Businesses Ignore 20:00 – The AI Test: Why You're Not Ranking for "Best [Your Industry]" 22:00 – Task Lists from AI vs. Human Talent 24:00 – Local Marketing Tactics Most People Miss 26:00 – The Power of Showing Up (In-Person + Digitally) 28:00 – Marketing Is Cheaper Than It Used to Be (But Not That Cheap) 30:00 – Real Creativity > Fake AI Logos 32:00 – Using AI as a Tool (Not a Crutch) 34:00 – Top 3 Digital Marketing Tips for Local Businesses 36:00 – Final Thoughts on Blending Strategy with Emotion 38:00 – How to Connect with Mike at Soda Rocket + 42nd Street

In this episode, we talk with 𝗧𝗮𝘆𝗹𝗼𝗿, a professional graphic designer by day and the founder of the quirky, colorful brand 𝗣𝗲𝗰𝘂𝗹𝗶𝗮𝗿 𝗣𝗶𝗿𝗮𝘁𝗲 by night. Tired of corporate design work draining his creativity, Taylor started sketching pirate-themed art and turning it into screen-printed t-shirts, stickers, and pins that are equal parts 𝘱𝘶𝘯𝘬, 𝘱𝘰𝘱, 𝘢𝘯𝘥 𝘱𝘦𝘤𝘶𝘭𝘪𝘢𝘳.We talk about finding energy when you’re creatively burned out, building a brand that doesn’t feel like work, and why 𝘴𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘺𝘰𝘶 𝘫𝘶𝘴𝘵 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘣𝘦 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯 𝘤𝘭𝘪𝘦𝘯𝘵.📦 Shop: https://peculiarpirate.com 📱 Follow: @peculiarpirate on Instagram, TikTok & Facebook🎬 Produced by: https://paper-jacket.comTimestamps 00:00 – Dad Life, Lawn Work & Dishwasher Training 00:30 – Meet Taylor: Designer by Day, Pirate by Night 01:15 – What Is Peculiar Pirate? 02:00 – Why He Needed a Creative Outlet (Beyond the 9–5) 03:30 – From Screen Printing Failures to Local Wins 04:30 – The Power of Passion Projects That Stay Passion Projects 05:45 – Why Pirates? (Yes, There’s an Obsession) 07:00 – Making Pirate Design Actually Look Cool Again 08:00 – The Peculiar Pirate Logo and Evolving Brand Identity 09:00 – Style Breakdown: Bold, Bright, Playfully Punk 10:30 – How His Personal Style Helped Him Find His Artistic Voice 11:30 – Why He Draws in Procreate & Finalizes in Illustrator 12:30 – How to Buy His Work (Online + Local Pop-Ups) 13:30 – The iPad That Saved His Sanity 15:00 – Late Night Creativity, Couch Vibes, and Cranking Out Art 16:30 – Screen Printing vs. Direct-to-Garment: Quality Wins 18:00 – The Soul of Craftsmanship (Even from Your Garage) 19:00 – Advice to Creatives: You Can Love Your Day Job and Still Make Art 20:00 – Smart TikTok Strategy Using Time-Lapse from Procreate

In this episode, we sit down with 𝗔𝗮𝗿𝗼𝗻 𝗣𝗿𝗶𝗰𝗲, owner of 𝗦𝘂𝗽𝗲𝗿 𝗜𝗻𝘀𝗽𝗲𝗰𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝘀 and host of the 𝘏𝘢𝘷𝘦 𝘢 𝘚𝘐𝘗 podcast. Aaron shares his journey from insurance inspections to running a trusted home inspection brand, complete with sharp branding, systems, and a strategy most inspectors never touch: real marketing.We talk about what makes a great inspector (hint: it’s not a magnifying glass in the logo), how to break into a niche industry without cold turkey quitting, and why being rigid kills more deals than bad roofs.Plus, Aaron shares his honest thoughts on the housing market, entrepreneurship, and what it really takes to build a business that lasts through economic ups and downs.🧰 Great for: Realtors, home inspectors, real estate investors, small business owners📍 Based in DeLand, serving all of Volusia County & beyond🎧 Aaron’s Podcast: Have a SIP on YouTube🌐 Learn more: https://superinspectionpros.com 🎬 Produced by: https://paper-jacket.comTimestamps 00:00 – “I Don’t Want to Do the Rest of Today…” 00:30 – Welcome to the DeLand Studio + Meet Aaron 01:30 – About the Have a SIP Podcast 02:30 – The 4AM Hustle Mindset (and Why It Works) 04:00 – From Costco to Contractor: How Aaron Built the Discipline 05:30 – Why He Left Insurance Inspections for Homes 07:00 – Building a Business While Working a Full-Time Side Gig 08:30 – The Licensing & Learning Curve of Home Inspection 10:00 – Why Most Inspectors Don’t Scale (and Why Aaron Tried) 11:30 – The Power of Branding, Clean Design & Google Strategy 13:00 – The Risk-Reward Reality of Entrepreneurship 15:00 – What’s REALLY Happening in the Housing Market Right Now 17:00 – What Makes an Inspector Hard to Work With 18:30 – Delivering News Without Freaking Out the Buyer 20:00 – Mold, Caulk, and How to Not Blow It Out of Proportion 22:00 – Buyer vs. Seller Inspections: Playing Both Sides 23:30 – Coaching Clients Through Risk vs. Value 25:00 – Does Aaron Regret Starting His Business? 26:00 – The ONE Trait Every Entrepreneur Needs to Make It

In this episode, we’re joined by 𝗖𝗶𝗻𝗱𝘆 𝗗𝗮𝗹𝗲𝗰𝗸𝗶, founder of 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝟮 𝗚𝗼, a Flagler-based marketing agency that launched when “social media” was still a brand-new term. With over 13 years in business, Cindy shares how she turned community service into client work, how she navigates the ever-changing marketing landscape, and why being involved is the most underrated growth strategy for local businesses.From bootstrapping in 2010 to helping clients stay ahead in today’s AI-powered world, Cindy breaks down how she balances faith, philanthropy, and fierce creativity in everything she does.🍫 Come for the peanut butter, stay for the marketing gold.🧠 Perfect for: Local business owners, nonprofit leaders, social media managers🎯 Topics: Cause marketing, social strategy, community engagement, AI tools🌐 Learn more: https://marketing2go.biz🎬 Produced by: https://paper-jacket.comTimestamps 00:00 – Welcome to the DeLand Studio (Peanut Butter + Jesus Edition) 01:30 – Meet Cindy Dalecki from Marketing 2 Go 03:00 – From Layoff to Launch: How the Business Began 05:00 – Helping Local Governments and Cities Go Social 07:00 – Training, Coaching, and DIY Content Creation 08:30 – What’s Changed Most in 13 Years of Marketing 10:00 – Cindy’s Favorite Platforms and Tools 11:30 – Building Strategy With AI + Keeping It Human 13:00 – Early Facebook Hacks & Flagler Beach Museum Stories 14:30 – How Cindy Attracts Clients Through Giving 16:00 – Deep Rotary, United Way & Nonprofit Involvement 17:30 – Giving Back Creatively (Like Pizza for a Cause!) 19:00 – How Anyone Can Start Serving Their Community 21:00 – “I Keep Baby Jesuses in My Briefcase” – A True Quote 22:30 – Advice to Small Business Owners: Do THIS First 24:00 – The Power of Being Visible, Even Before You’re Ready 25:30 – Faith, Business & Not Being a Jerk Online 26:30 – Final Cheers with Chocolate + Marketing Wisdom

This episode features Kyle Hays, co-founder of Andrew & West, a firm that offers fractional executive leadership for small to mid-sized businesses that are stuck and scaling at the same time.Kyle unpacks the difference between marketing and advertising (spoiler: it’s huge), explains why ROI isn’t always linear, and breaks down why most business owners hit a ceiling they can’t get past. Whether you're a $2M startup or a $60M company running on fumes, Kyle shares what it takes to actually scale without burning out.This one's packed with practical insights, real-world analogies (including one about tires), and a reality check for anyone who thinks they can “just hire a young person for social.”🧠 Great for: Business owners, COOs, marketers, startup founders📊 Services: Fractional CMO, CRO, CEO coaching, marketing team audits🌐 Learn more: https://www.andrewandwest.com🎬 Produced by: https://paper-jacket.com

If you’ve ever wanted to make a difference but didn’t know where to start, this episode is for you.We sit down with Ben Collins, Philanthropy Advisor at the Community Foundation, to talk about the often-misunderstood world of charitable giving, legacy planning, and nonprofit matchmaking.Ben—a former pastor turned philanthropic strategist—shares how he helps donors solve real problems in their communities by connecting them with vetted, local nonprofits. His mission? Help people step outside their own “tribes” and give with clarity, confidence, and purpose.We cover everything from estate gifts and wealth transfer to storytelling, marketing, and building trust with donors. Whether you're a nonprofit leader, donor, or just someone who wants to give wisely—this is a must-listen.🫶 For: Nonprofits, financial advisors, donors, estate planners📊 Community Foundation manages $20M+ in local assets 🌐 Learn more: https://foundation.unitedwayvfc.org/ 🎬 Produced by: https://paper-jacket.comTimestamps 00:00 – Opening Thoughts: “What Are We Selling?” 00:20 – Intro: Meet Ben Collins from the Community Foundation 01:00 – From Pastor to Philanthropy Advisor 02:00 – Helping People Think Beyond Their Tribe 03:30 – Why Ben Cares Deeply About the Common Good 04:30 – What the Community Foundation Actually Does 05:30 – How They Match Donors to Real Local Needs 06:30 – $20 Million Managed for the Public Good 07:30 – Why More People Should Know This Exists 08:30 – Are There Many People Like Ben? (Short Answer: No.) 09:45 – Talking to Donors About Legacy and Mortality 10:30 – Estate Planning, Giving, and the Real Conversations 12:00 – Why Storytelling Is the Real Product 13:30 – The “Donor as Hero” Framework 15:00 – How Marketing & Messaging Got Cleaned Up 17:00 – What Problems Are Donors Actually Trying to Solve? 18:00 – How the Foundation Reduces Risk for Donors 19:30 – The Two Reasons People Start Nonprofits 20:30 – How Even Small Donors Can Leave Massive Impact 21:30 – Final Thoughts: Why Ben’s Role Matters

In this episode, we sit down with cybersecurity expert Natalie Suarez from Trumbull Tech to talk about a massive blind spot for small businesses: cyber threats.From fake employees using deepfakes to North Korean hackers infiltrating U.S. companies, this episode isn’t fearmongering—it’s your wake-up call. If you're a small business with even one computer, you're already a target.We dig into: Real-life scams that take down businesses How to protect your Office365 and client data The exact mistakes most small companies make Why churches, solopreneurs, and startups are often the most vulnerableNatalie also shares her journey from engineering student and single mom to working with defense contractors and high-level threat intelligence teams—and why she’s chosen to champion small businesses now.📍Filmed in DeLand, Florida 🖥️ Perfect for: Small business owners, churches, med offices, law firms 🌐 Learn more: https://www.trumbull.tech 🎥 Produced by: https://www.paper-jacket.comTimestamps 00:00 – North Korean Hackers & the Rise of Deepfake Applicants 00:10 – Welcome Back! First Episode in Our DeLand Studio 01:00 – Meet Natalie from Trumbull Tech 02:00 – What Small Businesses Don’t Know About Cybersecurity 03:00 – Business Email Compromise (BEC) Scams Explained 04:30 – The Gift Card Scam (Still Happens!) 05:45 – Social Engineering: How Vacation Posts Lead to Fraud 07:00 – Remote Employees and Identity Fakes 08:30 – Why Small Biz is the #1 Target for Cyberattacks 09:30 – What Happens After You Click the Wrong Link 10:30 – Emergency Response: What Trumbull Tech Does in a Crisis 12:00 – Your Clients Are at Risk Too 13:00 – Creating a Simple Cyber Incident Plan 14:00 – Natalie’s Story: From Tech Nerd to Cyber Strategist 16:00 – Working with Defense Contractors & Startups 17:00 – Making Cyber Simple, Not Scary 18:00 – Why She Loves Mentoring Young Women in Tech 19:30 – Enterprise-Grade Tools for Mom & Pop Shops 21:00 – Why Most IT Companies Won’t Touch Businesses Under 5 Employees 22:00 – Trumbull Tech’s Uncommon Advantage 23:00 – Yes, Even You Need Compliance & Policy 24:30 – Final Pitch: Let’s Just Start with a ConversationExcerpt for Social / Podcast Feed“It’s not if you’ll get attacked—it’s when. Most small businesses don’t survive it. That’s why we’re here.” – Natalie Suarez, Trumbull Tech

🚨 This episode was filmed in our brand-new studio in DeLand, Florida! 🚨We’re kicking off this next chapter with a guest who’s as local—and as legendary—as they come.Meet Gabriel Mueller, owner of Deltona Aluminum, a second-generation small business that’s been serving the Lord Jesus Christ and you since 1987. In this episode, Gabe sits down with Paper Jacket founder and longtime friend Jeremy to share what it’s like to carry the family torch, keep craftsmanship alive, and build a brand that stands for quality, faith, and integrity.They dive into how Gabe has rebranded the company for a new generation, why video marketing matters even for the smallest contractors, and the unexpected perks of dressing like Santa.🎧 Filmed in our DeLand studio 🏡 Serving West Volusia: Deltona, DeBary, Orange City, DeLand 🔧 Specialties: Screen Rooms, Florida Rooms, Gutters, Siding, Windows 📽️ Client Since: Before “marketing agency” was cool👇 Learn More 👇 🌐 https://deltona-aluminum.com 🎥 https://paper-jacket.comTimestamps 00:00 – Welcome to Our New Studio in DeLand! 00:30 – Meet Gabe Mueller of Deltona Aluminum 02:00 – The Family Business: Started in 1987 03:30 – Why Gabe Took Over (Youngest of 6 Kids!) 05:15 – What Is an Aluminum Contractor Anyway? 07:00 – Why “Florida Rooms” Make Sense in… Florida 09:00 – From Garage Startup to Regional Staple 12:00 – Honoring Christ Through the Business 14:00 – Quality, Integrity & A Hands-On Boss 16:00 – Why Gabe Keeps His Radius Small (On Purpose) 18:00 – The Challenge of Finding Skilled Workers 20:00 – Why Gabe Invested in Brand Video (as a Small Biz) 23:00 – Skits, Santa Suits, and Standing Out 25:00 – The Power of Reputation: Repeat Customers FTW 27:00 – Subcontractors vs. In-House: What Actually Matters 30:00 – Final Thoughts + A Toast to Small Biz Done RightExcerpt for Social / Podcast Feed“I’m not going to put Christ’s name on the business and not back it with integrity.” – Gabe Mueller, Deltona Aluminum

Brad Roseboro—a serial entrepreneur and the founder of Roseboro Solutions—saw a major gap in the healthcare space: brilliant chiropractors, dentists, and medical professionals who want to serve people but struggle to grow their businesses. Why? Because they’re forced to do sales and marketing they were never trained for.In this episode, Brad shares his journey from high-paying corporate sales to launching a chiropractic clinic, and eventually founding a niche agency that helps medical practices grow through targeted outreach, lead follow-up, and even virtual functional medicine.From real estate to rehab tables, Brad’s story is a crash course in creative entrepreneurship, system building, and solving real problems for real people.🩺 Great for: Chiropractors, Dentists, Med Spas, Functional Medicine🚀 Services: Lead Conversion, Event Booking, Local Awareness Campaigns🎥 Produced by Paper Jacket – The trusted partner for brands who want strategic media that actually works.Timestamps00:00 – Meet Brad Roseboro: Entrepreneur with a Healthcare Twist01:00 – Why He Bought a Chiropractic Clinic (Without Being a Doctor)02:15 – The Birth of Roseboro Solutions: Solving the Lead Gap03:30 – Why Most Doctors Struggle with Marketing05:00 – What Roseboro Actually Does (Spoiler: It’s Not Just Calls)06:30 – Creating Local Community Events (Lunch & Learns, Wellness Pop-ups)07:30 – Do They Handle Ads Too?08:45 – Brad’s Journey from Sales to Staffing to Startups10:30 – Why Real Estate Wasn’t Enough—and What Came Next12:00 – Expanding Into Functional Medicine (and Why It Matters Now)13:45 – How This New Model Helps Doctors and Patients Thrive14:30 – What Problem Brad Is Really Solving (And Who It Hurts Most)15:30 – What Makes a Great Doctor… Doesn’t Make a Great Marketer17:00 – The First Step for Doctors to Market Better (Get On Camera!)18:30 – The Power of “Why”: How to Craft Emotional Connection20:00 – What Every Practice Should Be Filming Right Now21:30 – How Culture, Community, and Content Drive Loyalty22:00 – Why Roseboro > Hiring In-House (More Coverage, Less Stress)23:30 – Helping Doctors Work ON the Business—Not Just IN It24:30 – How to Contact Roseboro Solutions (Website, Consult Info)

Are you a homeowner, realtor, or investor trying to protect your biggest asset—or unlock its full potential?In this episode, we sit down with Bill Iwanicki of Advanced Real Estate Services, a Tampa-based home inspector who’s way more than just a home inspector. Bill breaks down how he helps clients maintain, renovate, and safeguard their homes through pre-sale inspections, home watch services, and renovation loan consulting.Whether you’re flipping houses, insuring your property, or considering a remodel—you’ll walk away smarter and way more prepared to handle your real estate decisions with confidence.👷 Perfect for: Homeowners, Realtors, Real Estate Investors 📍 Serving the Tampa Bay area🎥 Produced by Paper Jacket – The trusted partner for brands who want strategic media that actually works.Timestamps 00:00 – Intro: Who is Bill Iwanicki? 01:00 – What Advanced Real Estate Services Really Offers 02:15 – Why Home Inspections Matter Beyond Buying/Selling 03:30 – Deferred Maintenance: What’s Dragging Down Your Home’s Value 05:15 – Are Inspections… Kinda Insulting? (Yes—and That’s the Point) 06:45 – When to Schedule an Inspection Before You Sell 08:00 – Home Watch Services: What Your Neighbor Can’t Do 10:00 – Mold, Leaks, & Peace of Mind While You’re Away 11:45 – Contractors, Referrals, and the Power of Community 12:30 – Craziest Home Inspection Finds (Chandelier in the Shower?!) 14:00 – The Two Most Underrated Home Fixes: Caulk and Grout 15:00 – Renovation Loan Consulting: What It Is and Why It’s Genius 16:30 – What Is a 203K FHA Loan & How Does It Work? 18:00 – Helping Homeowners, Lenders, and Contractors Work Together 20:00 – Buying a TLC House Without the TLC Headache 21:30 – Using Your Home Equity to Renovate the Right Way 23:00 – Get Trusted Scopes & Bids Without Being Overcharged 25:00 – The Value of Third-Party Oversight in Renovation Projects 26:30 – How to Hire Bill for Inspections, Consulting, or Home Watch 28:00 – Final Thoughts: “Own an Asset? Then You Need to Know Bill.”

What happens when young adults with developmental disabilities age out of services—with no roadmap for puberty, relationships, or independence? In this powerful and necessary conversation, we sit down with Jordan Culpeper, behavior analyst and founder of I Hope Supportive Services, to explore how she's creating community, education, and hope for families navigating the unspoken and underserved.We talk about the dark gap in therapy for teens with disabilities, the need for direct conversations around intimacy, and why Jordan decided to launch a nonprofit to turn taboo topics into typical support systems.This is more than a podcast—it’s a wake-up call for therapists, educators, parents, and anyone who believes in dignity, agency, and access for all.📍 Based in Tampa but reaching families nationwide. 📷 Brought to you by Paper Jacket — your production ally for story-driven media that matters.Timestamps 00:00 – Intro: Meet Jordan Culpeper 01:00 – What is I Hope? Why It Matters 02:00 – The Invisible Age Cutoff in Therapy 03:30 – Navigating Puberty and Social Norms 05:00 – When Parents Don’t Know Where to Turn 07:00 – Are These Kids Being Set Up to Fail? 09:00 – The Role of Sensory Needs and Consent 10:15 – Turning Taboo Topics into Teaching Moments 11:00 – How Courses Are Structured (1-on-1 and Group) 13:00 – Real Parent Stories That Sparked Change 15:00 – Virtual and In-Person: Building Community 17:00 – Why the Nonprofit Model? 20:00 – Reimagining Futures for Teens with Disabilities 22:30 – “We Can Dream Again” – Empowering Families 25:00 – Jordan’s Personal Story and Mission 26:30 – How You Can Support or Partner with I Hope 27:20 – Closing Thoughts + Contact Info

Let’s get one thing straight—Zack Jackson didn’t dream of being “Roofing Guy.” But when you’ve spent years running companies for other people, doing 90% of the work for 30% of the pay, and watching corners get cut faster than shingle bundles on demo day… something snaps.So he started Impact Roofing. Not to be the biggest, flashiest name on a billboard—but to build something durable. Honest. Built on real experience, real trust, and roofs that actually hold up in Florida’s madness.In this episode, we talk about shady industry practices, how good contractors go bad, what most homeowners get wrong when picking a roofer, and how Zack is building a brand that’s more than a roofing company.Whether you’re in the trades, building a business, or just want a no-fluff take on quality work and leadership—this episode has the tools you can actually use.🔨 What You’ll Walk Away With:✅ How to spot a BS roofing contractor from a mile away (aka Red flags to look out for in roofing contractors)✅ Building a business with integrity when your industry’s allergic to it✅ Marketing strategies for local service businesses that actually work✅ What it means to be faithful, not just profitable💬 From the Episode: Zack Jackson (Impact Roofing):“I didn’t start this to get rich—I started it because I was sick of doing things the wrong way. I’d rather do fewer roofs the right way than scale fast and lose my soul. I’m not here to be loud. I’m here to last.”Timestamps:00:00 – Zack’s Backstory: From Sales Rep to Starting His Own Company02:25 – What Running the Whole Show Really Looks Like05:36 – Why Ownership Was Never the Plan (Until It Had to Be)07:06 – Florida Roofing Is Wild—Here’s What Most Contractors Get Wrong08:57 – A Roof Every 15 Years = Built-In Business Model10:13 – Marketing Without Selling Your Soul13:08 – Growing Without Screwing Over Your Customers16:00 – The Right Crew = Everything17:23 – Authenticity > Flash (And Homeowners Can Feel It)19:04 – Playing the Long Game with Strategic Partnerships21:26 – How Zack Uses Storytelling to Sell Without Being Pushy26:00 – Where Most Roofing Companies Drop the Ball30:05 – Faith, Humility & Doing Business That Lasts34:33 – The Impact Zack Wants to Leave Behind🎙️Check out more episodes from The Paper Jacket Podcast.Real stories. Real people. Real good content.

🔥Pastor or Entrepreneur? Thom Pirone on Building Churches, Businesses & Living for the KingdomWhat happens when a successful entrepreneur trades spreadsheets for sermons? In this episode, we sit down with Thom Pirone, pastor of Church of the Way, and unpack what it really means to follow a calling—even when it doesn’t look like the “strategic plan.”We get into the trenches: business, faith, money, identity, purpose, and why Thom believes the church should operate more like a family than a Fortune 500. Whether you’re a pastor, entrepreneur, or just figuring out your next faithful step—this conversation is packed with raw wisdom, humble fire, and zero sugarcoating.Timestamps:00:00 – Meet Thom Pirone: Pastor, Entrepreneur, Church Planter00:41 – Can Pastors Be Business Owners? (Spoiler: Yes)02:10 – What Is the “Business” of the Church, Really?04:00 – Thom’s Backstory: From Lutheran School to Sales Manager to Pastor07:00 – A Real Faith Crisis That Sparked His Transformation10:30 – The True Meaning of Repentance & Following Jesus12:45 – Calling vs. Timing: Why Thom Waited to Go Into Ministry14:15 – Balancing Work, Provision & Calling18:00 – Faith, Business & Living Without Asking for Money22:00 – Planting a Church (Without a Marketing Plan)24:30 – Why Big Churches Aren’t Always the Blueprint26:00 – What Makes Church of the Way Different29:00 – Ministry to the Marginalized (And Why That Matters)31:00 – Success ≠ Big Numbers34:00 – Every Christian’s Calling: Faithfulness in the Present36:00 – How Entrepreneurs Can Live "Missionally" (Without Being Pastors)40:00 – Why Church Is More Like Family Than a Sunday Event45:00 – One Church, One Gospel, One Mission🗣Thom Pirone:“You can build a massive church or a booming business—but if it’s not built on the rock, it’s going to crumble. God’s not impressed by your KPIs. He’s after fruitfulness, not flash. My job is to be faithful to what He’s asking today. That’s where the real work is.”✅ What You’ll Get Out of This Episode: How to discern your calling without getting stuck in “waiting” How entrepreneurship and ministry aren’t as different as you think Why faithfulness in “small things” often leads to the biggest impact What the modern church gets wrong—and how to fix it📍 Church of the Way meets Sundays at 11 AM inside Four & Co. in Land O’ Lakes, FL.💒 Interested in discipleship or connecting with Thom? Details on their website: https://herewego.church/

Solar: It’s either the smartest thing you’ve ever done… or the fastest way to light your wallet on fire. Why? Because the industry is crawling with overpriced systems, misleading tax credit promises, and sales reps who’d probably sell their own grandmas if the commission was big enough.In this episode, we sit down with Jacob from Transform Solar, a former Real Estate agent who saw the Solar Circus for what it was and decided to do things right. We’re exposing the biggest solar scams, why most homeowners get overcharged, and how Transform Solar delivers fair pricing and top-quality installations without the B.S. It’s part industry exposé, part homeowner survival guide, and 100% worth your time.If you’re even thinking about solar, watch this first. It might save you thousands.Here’s an excerpt from our episode:"People think solar is a scam, and honestly, I understand why. You’ve got companies charging 30, 40, even 50% more than they should, selling systems that don’t even meet a homeowner’s needs. They pressure you into signing contracts with financing traps, telling you you’ll get a big tax credit—when in reality, some homeowners never even see that money. At Transform Solar, we run a real, ethical business. We don’t overcharge, we don’t pressure, and we don’t make false promises. Our goal is simple: give people affordable, high-quality solar, the way it should have been done from the start.”🚀 Timestamps:⏳ 00:00 – Intro: The Solar Industry’s Dirty Secrets💡 00:41 – Why Jacob Left Real Estate for Solar (And What He Found)💸 02:25 – The Biggest Solar Sales Scams EXPOSED⚠️ 04:26 – What Homeowners Really Need to Know About Solar🤑 07:02 – The Overpricing & Underperforming Panels Nightmare🚨 12:45 – Solar Tax Credits: The Fine Print That No One Tells You📉 15:35 – Why Solar Sales Commissions Are So High (And How Transform Solar is Different)👀 19:14 – The Multi-Level Marketing (MLM) Problem in Solar Sales🏡 22:47 – How Transform Solar Runs an Ethical, No-Nonsense Business🌞 24:55 – The Real Benefits of Solar in Florida🚫 26:19 – When Solar ISN’T a Good Investment (Yes, We Said It)📲 30:40 – How to Get in Touch with Transform SolarWhy Choose Transform Solar?✅ 30-50% Lower Prices – No bloated quotes, no ridiculous markups✅ No Sales Gimmicks – Just honest, transparent consultations✅ Expert In-House Installations – No cheap subcontractors, no cutting corners✅ Ethical Business Model – No pressure, no false promises, just quality solarVisit TransformSolarFL.com for more details.

On today’s episode, we’re diving into the story of Steven Hoschak, founder of Legacy Health and Wellness. He shares about his mission: to make health a lifelong commitment, not a quick fix, and how faith is at the heart of all his company does in order to shape a supportive, patient-focused environment. To him, the current healthcare system does not offer the holistic approach that many people need. But by fostering individual accountability and a proactive stance in health, Legacy Health and Wellness empowers patients to reclaim control over their health and achieve their wellness goalsSteven’s all about tackling health at the root, not just treating symptoms. He shares how his own transformation—from overweight to bodybuilder—proves that discipline, not just motivation, drives real change. Ready to be inspired? Let’s get into it!Time Stamps: 00:00 - Intro 02:35 - Bloodwork 04:06 - Why did you start? 07:50 - Who do you service? 12:13 - What is different about your business? 14:14 - Main clientele 20:40 - The journey to get here 25:34 - Creating content 27:12 - Why legacy health is faith-based 32:11 - Why they work with Paper Jacket 34:04 - Motivation verses Discipline 36:50 - Outro

He worked for the FBI. Now, he’s a Business Law and Estate Planning Attorney.No, this isn’t a movie trailer. In this week’s episode, we talk with Fernando Ramos, Esq. of North South Law Group and his wild journey to become the type of attorney that specifically works within and for his local community–the “Attorney for those who don’t like attorneys.” Fernando’s portfolio of working with small businesses in the community as well as Puerto Rico allows him to live out his passion of helping others. A business owner himself, Fernando opens up about the hustle and grind as well as the need to surround himself with likeminded people and networks to help him thrive in his journey forward.Time Stamps: 00:00 - Intro 02:37 - Career background 04:33 - Why Fernando chose his niche as an attorney 09:58 - His upbringing 11:37 - Services Fernando provides 14:47 - The importance of a good lawyer 18:21 - Past experiences 20:43 - Being an attorney AND a business owner 22:45 - How BNI has helped Fernando’s business 23:32 - Areas Fernando serves 24:57 - Working with Federal Agencies 26:28 - Why consistency is extremely important for a business 29:06 - Outro

There is no one-size-fits-all when finding a good partner to direct and produce media for a marketing agency. In part two of our conversation with Joshua Hays, owner of both New York Ave and Paper Jacket, he explains the journey from working with other media companies to making the decision to acquire Paper Jacket. Joshua outlines the decision WHY he chose to continue the partnership between New York Ave and Paper Jacket–the difference in the quality, experience, talent, and process–that eventually led to buying the company.We also talk about how the power of video even helped Joshua rediscover his passion behind starting his business, New York Ave, over a decade ago. This final episode with Joshua is an inspiring story for entrepreneurs and business-minded individuals.Time Stamps: 00:00 - Start 00:50 - Peanut Butter Whiskey 05:06 - Hiring out video agencies for marketing 11:37 - Catalyst for hiring Paper Jacket 18:35 - The Paper Jacket difference 23:18 - The value of creative video 27:12 - Our greatest strength 30:17 - rediscovering why I started my business 33:23 - closing remarks

This is a treat! We sit down with the Owner/CEO of New York Ave–a full service digital marketing agency in Central Florida–who is ALSO the Owner/CEO of Paper Jacket! (Queue the pointing Spider-man meme.) We geek out some about the creative process of video production, AI, and good memories of platforms like Vine (RIP). Ultimately, we talk about the necessity of strategic media for marketing companies to perform well for their clients. This is nothing new, of course–but it’s HOW video is used that defines the success of how a product, service, or business is promoted to their target audience.Be sure to check out Part 2 next week!Time Stamps: 00:00 - Start 01:00 - Introduction 01:25 - Becoming CEO of Paper Jacket 01:50 - Video Background & History 08:17 - Modern Video Production 10:07 - Future of AI 12:30 - Starting New York Ave 17:29 - Remember Vine? 19:08 - Marketing without video 24:46 - Outro

What if we viewed chiropractic care not as a means of back pain treatment but as a means of becoming healthier? In this episode, Jeremy talks with Dr. Ron about his business, 100% Chiropractic and his dream to educate people about the importance of restoring balance to the body through chiropathy to revolutionize how we understand and view health.Changing the common narrative takes consistent, engaging efforts. To Dr. Ron, investing in strategic video within their marketing does more than advertise a business–it helps bring value to the intended audience, which in turn brings value to the business.This was an intriguing conversation and we can’t wait to hear what you think!Time Stamps: 00:00 Intro 01:48 Chiropractic has a system to allow the body to heal 07:47 What are your go-to drinks? 08:33 How long have you been a chiropractor 11:42 Nearly gave up chiropractic 15:00 Big difference working in a business and operating a business 16:14 Decision to come to Florida 21:40 The way the healthcare system views chiropractic 24:19 Healthy spine, healthy nervous system, better recovery 25:51 Pharmaceutical companies tell you its ok to be sick 28:35 How are you currently marketing your message 34:37 Insurance demonizing holistic health 45:08 Helping anyone who comes through the door 47:19 Their typical process 54:34 Why do you invest what you do into your business 1:00:06 Go after engagements instead of leads

Do you consider yourself an entrepreneur? How about a serial entrepreneur? Do you love to have your hands in multiple revenue streams and teams all working together to solve a problem for your target audience for a profit? Filip Lungstedt, the owner of ProCare Consulting, is a serial entrepreneur that git his start in selling insurance. He began like many others - becoming an agent, and then began his own brokerage. Along the journey, he picked up multiple skills, primarily around business consultation and public speaking. He now helps run all three of those businesses, with several around the corner.In this episode, we hear how Filip positioned himself to be a sponge when it comes to learning new and improved business and personal growth strategies. From living healthy to making money, or being the best husband and dad he can be, it all comes down to his consistent discipline to do the work and the discipline to remain motivated to achieve those goals.If you’re looking for a guru to follow when it comes to being a better man, better business owner, better father, better person - Filip offers some fantastic insights on how he grew his brand through multiple strategies, including video marketing.Time Stamps: 00:00 Start 05:10 Filip's introduction 07:49 Getting excited when problems come 13:17 Consistency and frequency 17:08 What am I working for? 21:41 Not in the sales game but the guidance game 23:35 The way Filip markets himself 24:54 What true success is 28:34 Building a business on engagement 34:12 How does he like the podcast now versus before 37:32 The power of networking 38:46 Success leaves clues 40:31 Tailor-made experiences 43:23 Having the right people in the room 44:05 How do you balance quantity with quality 46:02 If you're not ready hire the right people 49:05 Closing

We had the privilege of speaking with Financial Advisor, Marissa Wood with Union Financial. Our conversation focuses on the current reality for Millennials and how they can and should approach investing in the here-and-now as well as for the future.To do this, Marissa talks about how she’s needed to embrace authenticity, transparency, and connectivity with her audience and clients as she builds brand awareness for her company. To her, the power and accessibility of video has dramatically helped her marketing and communication, providing opportunities to come alongside clients to guide them through financial questions, concerns, and goals.-Time Stamps: 00:00 Intro 01:15 Philadelphia sports fan 02:12 Today's drink of choice 03:08 Being an independent advisor 04:24 Love working with younger business owners and families 05:34 Am I on track for investing? 06:30 Types of investment vehicles 07:16 Earn interest on your savings and emergency funds 09:32 How much to save in checking and savings for emergencies 10:21 How much to save in what type of savings accounts? 12:22 Helping Millennials save for retirement 14:23 How the company started 17:33 The next 20 years 18:38 How are you trying to reach your audience 19:42 Marketing dinner vs Marketing video 21:40 Online calendar scheduling and saving time 22:52 The approach to starting off making videos 24:37 Fear of market volatility 27:13 Inflation and tax rates 30:23 Why is it good for businesses to invest in employees 33:10 Saving for the future vs spending and enjoying life now 35:10 Comfort in getting advice from your advisor 38:53 Providing brand value 40:21 Perspectives on how to leverage your media 42:42 Brand new client marketing. vs old client marketing 44:26 What changed your mindset doing videos 45:19 Closing

Here it is; part 2 of our conversation with mother and son duo Robin and Pierre Goris! We enjoyed speaking with them so much that we just had to keep it going.In this episode of The Paper Jacket Podcast, Jeremy continues to discuss with them how they took their family business and utilized a strong grassroots campaign (including some spectacular video marketing, if we do say so ourselves) to be successful with 4&Co Coworking Space from the jump.If you haven’t already, be sure to watch part one here first:https://youtu.be/Xeg1DChGseA?si=gY3rxJi3RpDXKGI2_ Time Stamps: 00:00: Intro 00:58: Advice for Starting a Family Business 06:31: Not Hiring Professionals Could be Hindering Yourself 08:34: History of 4&Co's 30 Year Travel Agency 13:38: Why 4&Co Invested in Media Marketing 20:42: Developing and Discovering a Culture Around Your Brand 23:51: How 4&Co Won Through Offensive Engagement 26:38: Having Paper Jacket For The Creative 28:43: Southern Cuss Words and Outro

Eat, sleep, breathe business; it’s a family affair!While that’s not the reality for everyone, it is for our guests on episode 3 of The Paper Jacket Podcast. Jeremy spoke with mother and son duo Robin and Pierre Goris, of 4 & Co Coworking Space, in Tampa, Florida.This family business has been through so much growth over the years, and we were excited to talk to them about what 4 & Co is, how they got here, and what the future might look like for their business.This is a two part episode, so watch here to see the first part of our tantalizing conversation, and we’ll see you afterward for part 2!-Time Stamps: 00:00 Intro 00:50: Is an Espresso Martini a Girls Drink? 04:41: Best tiramisu ever 10:52: What is 4&co? 11:15: Bubba is our mascot 12:52: when did you start doing coworking 24:36: Future of 4&co 34:58: Love for Family Business 36:45: Effecting the Community with Your Business 40:55: Outro

On this episode of The Paper Jacket Podcast, Jeremy speaks to Ryan S. from Suncoast Insurance Advisors. The owner and principle agent talks with him about authenticity, the importance of building genuine relationships with clients, and the benefits of video marketing in our modern age.“You guys captured the essence of myself and what we’re trying to accomplish over at Suncoast.”When you present your business with authenticity in your video marketing, it helps to build the relationship with your clients quicker and makes for a strong relationship between them and the business. You can check out this episode and more on our website: https://paper-jacket.com/Jump Ahead:00: Intro1:13 How Did Ryan Begin His Career in Selling Insurance?5:56: What is the Best Soda?8:41: Ryan's Philosophy on Selling15:45: Why Ryan Began His Own Business17:51: Developing the Brand of Suncoast Insurance Advisors20:01: Building a Business and Staying Excited About It23:24: How to Build and Market a Brand Successfully33:51: Being Genuine and Ignoring Negativity40:27: Giving Value and Networking45:29: Why Ryan Started Doing More Video Marketing54:01: Outro

On this episode of The Paper Jacket Podcast, our host, Jeremy, speaks to Jimmy B. from LPT Realty. This Greater Tampa Bay real estate agent talks about standing out, the importance of a team, and the process of turning to video marketing for his real estate business.Though 5 years ago video marketing might not have done much in the way of leads, it’s importance in the selling process today cannot be understated. This is why our guest, Jimmy B., decided to invest in video marketing with the pros (that’s us!) to help him get his helpful information to the right people with some creative flair thrown in there.You can check out this episode and more on our website: https://paper-jacket.com/Jump Ahead:0:00 - Intro2:04 - What Does Jimmy B. Do?9:10 - The Importance of a Team11:10 - How Does Jimmy B. Stand Out When “Everybody Knows a Realtor”15:53 - What is the Reason Jimmy B. Chose to Work with Paper Jacket?19:14 - The Importance of the Type of Content Created21:00 - What Does Paper Jacket Help You With When it Comes to the Creative and the Consistency?25:54 - Why is it Important that Realtors do Video Marketing with a Professional?28:23 - Decide Who You Want to be and Represent That With Your Content31:40 - Paper Jacket Just Makes Everything Easy33:14 - Outro