PODCAST · business
The Paper Jacket Podcast
by Paper Jacket
In this podcast series, we interview business owners, agency owners, non-profit executives, and artists about their journey of growing a brand, following their passion, presenting what they do, and how they have used media in their marketing to push those objectives and accomplish those goals. The Paper Jacket Podcast explores entrepreneurship at the grass roots. We hope that these stories give you inspiration, ideas, and insights to grow your business, begin your journey, or simply just help you accomplish personal goals. New episodes every 2 weeks!
Episodes
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Episode 39: The Dentist Surgeon Who’s Changing Sleep Apnea Treatment in Florida
Most people think dentists just fix teeth. But what if your dentist could actually help you sleep better, breathe better, and live longer? In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 we sit down with Dr. Shaunda Kelly, an oral and maxillofacial surgeon and founder of Surgical…
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Episode 38: How Taylor Bass Built a Restaurant Brand That Helped Revive DeLand
DeLand wasn’t always “cool.” But entrepreneurs like 𝗧𝗮𝘆𝗹𝗼𝗿 𝗕𝗮𝘀𝘀 are a big reason it is now. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with Taylor—owner of 𝗕𝗮𝗸𝗲 𝗖𝗵𝗼𝗽 and multiple restaurant concepts in downtown DeLand—to talk about what it…
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Episode 37: Why Most Businesses Fail at Systems (And Don’t Know It)
Most entrepreneurs are great at vision. But that’s also the problem. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗠𝗮𝗻𝗻𝘆 𝗗𝗲 𝗟𝗮 𝗩𝗲𝗴𝗮, serial entrepreneur and founder of 𝗥𝗶𝗽𝗽𝗹𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴, to unpack one of the…
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Episode 36: PR vs Marketing: What Most Businesses Get Completely Wrong
Most businesses invest in marketing… but completely overlook PR. And that’s a problem. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 we sit down with 𝗥𝗼𝗯𝗯𝗶𝗲 𝗳𝗿𝗼𝗺 𝗕𝗹𝘂𝗲 𝗕𝗿𝗶𝗱𝗴𝗲 𝗣𝗥 to break down the real difference between 𝗽𝘂𝗯𝗹𝗶𝗰 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀…
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Episode 35: Why Family Dentistry Still Matters in a Corporate Dental World
Finding the right dentist isn’t just about insurance coverage—it’s about trust, consistency, and relationships. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗗𝗿. 𝗟𝗮𝗯𝗿𝗮𝗱𝗮 𝗼𝗳 𝗢𝗿𝗮𝗻𝗴𝗲 𝗖𝗶𝘁𝘆 𝗠𝗼𝗱𝗲𝗿𝗻 𝗗𝗲𝗻𝘁𝗶𝘀𝘁𝗿𝘆 to talk about his...
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Episode 34: Why Your Business Needs a Banker (Not Just a Bank)
Most business owners open a bank account… and never think about it again. But the right banker can actually become one of the most valuable advisors in your business. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗥𝗶𝗰𝗵𝗮𝗿𝗱 𝗣𝗿𝗲𝘀𝗰𝗼𝘁𝘁, Commercial...
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Episode 33: The Business Behind Clean Beaches & Construction Sites
When you visit the beach, walk through a park, or drive past a construction site, you probably don’t think about the businesses that make those places function. But companies like 𝗖𝗙𝗕 𝗢𝘂𝘁𝗱𝗼𝗼𝗿𝘀 are the reason everything runs smoothly. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁...
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Episode 32: Introducing AWW: A New Kind of Ad Agency Built for Real Results
Most ad agencies promise the world. Leads. Growth. ROI. Overnight success. But the truth is, a lot of advertising agencies are built on 𝘀𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝘁𝗮𝗰𝘁𝗶𝗰𝘀, 𝗹𝗼𝘄-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗯𝗶𝗴 𝗽𝗿𝗼𝗺𝗶𝘀𝗲𝘀 𝘁𝗵𝗮𝘁 𝗿𝗮𝗿𝗲𝗹𝘆 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲 𝗶𝗻𝘁𝗼…
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Episode 31: From Indie Dreams to Launch Strategy: Helping Game Devs Go Pro
Meet 𝗧𝗮𝘆𝗹𝗼𝗿 𝗥𝗼𝗱𝗿𝗶𝗴𝘂𝗲𝘇—aka 𝗖𝗼𝗮𝗰𝗵 𝗧𝗮𝘇—a creative strategist, fitness entrepreneur, and marketing consultant who helps indie game developers do what most never figure out: actually launch a game like a business. In this episode, Taylor shares his journey from personal trainer…
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Episode 30: Boudoir Photography as Therapy, Art, and Empowerment
This episode dives deep into the intersection of art, psychology, and empowerment with 𝗦𝗮𝗺𝗮𝗻𝘁𝗵𝗮 and 𝗦𝘁𝗲𝘃𝗲𝗻 of 𝗟𝘂𝗻𝗮𝗿 𝗦𝘁𝘂𝗱𝗶𝗼𝘀—a full-service photography studio based in New Smyrna Beach, Florida.Specializing in 𝗯𝗼𝘂𝗱𝗼𝗶𝗿, 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗵𝗲𝗮𝗱𝘀𝗵𝗼𝘁𝘀,...
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Episode 29: The Travel Agent You Didn't Know You Needed | The Paper Jacket Podcast
Most people think travel agents are outdated. Karolina Guilcapi is here to prove them wrong—with flavor. As the founder of Sated Ventures, Karolina specializes in culinary anthropology—designing immersive food-forward travel experiences across Latin America. But this conversation goes far beyond...
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Episode 28: Marketing a 100-Year-Old Law Firm (Without Sounding Boring) | The Paper Jacket Podcast
How do you market a law firm that’s been around for over 100 years without sounding... well, like a law firm? In this episode, we sit down with Jess, the first-ever Marketing & Culture Manager at Cobb Cole, one of the largest and oldest law firms in Volusia County. She shares how she’s helping a...
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Episode 27: What Makes a Local Business Last 27 Years? | The Paper Jacket Podcast
🎙️ Filmed in our DeLand, Florida studio — this episode is for the builders, the believers, and the business owners trying to do it right, year after year. In today’s episode, we sit down with Nancy Campbell, owner of Creative Floors, a Central Florida staple that’s been serving homeowners for…
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Episode 26: Underground Growth: How APS Built a Southeast Powerhouse
In this episode of the Paper Jacket Podcast, Jeremy sits down with Allan Cagle, co-founder of Atlantic Pipe Services (APS)—a rapidly growing company that's quietly revolutionizing underground infrastructure in the Southeast. Allan shares how APS went from just two employees to nearly 300 across 7...
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Episode 25: 25 Years in Digital Marketing: Lessons from a Creative Who’s Seen It All | The Paper Jacket Podcast
🎙️ Filmed in our DeLand, Florida studio — this episode is a goldmine for business owners, creatives, and marketers trying to keep up with an industry that never stops shifting. In this episode, we sit down with Mike Carlton, founder of Soda Rocket and longtime creative director of 42nd Street…
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Episode 24: How a Pirate Brand Saved His Passion for Design | The Paper Jacket Podcast
In this episode, we talk with 𝗧𝗮𝘆𝗹𝗼𝗿, a professional graphic designer by day and the founder of the quirky, colorful brand 𝗣𝗲𝗰𝘂𝗹𝗶𝗮𝗿 𝗣𝗶𝗿𝗮𝘁𝗲 by night. Tired of corporate design work draining his creativity, Taylor started sketching pirate-themed art and turning it into...
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Episode 23: How a 4AM Wake-Up Built a Home Inspection Empire | The Paper Jacket Podcast
In this episode, we sit down with 𝗔𝗮𝗿𝗼𝗻 𝗣𝗿𝗶𝗰𝗲, owner of 𝗦𝘂𝗽𝗲𝗿 𝗜𝗻𝘀𝗽𝗲𝗰𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝘀 and host of the 𝘏𝘢𝘷𝘦 𝘢 𝘚𝘐𝘗 podcast. Aaron shares his journey from insurance inspections to running a trusted home inspection brand, complete with sharp branding, systems, and a...
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Episode 22: Building a Business on Faith, Facebook & Chocolate Peanut Butter | The Paper Jacket Podcast
In this episode, we’re joined by 𝗖𝗶𝗻𝗱𝘆 𝗗𝗮𝗹𝗲𝗰𝗸𝗶, founder of 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝟮 𝗚𝗼, a Flagler-based marketing agency that launched when “social media” was still a brand-new term. With over 13 years in business, Cindy shares how she turned community service into client work, how she...
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Episode 21: What Is a Fractional CMO & Why You Probably Need One | The Paper Jacket Podcast
This episode features Kyle Hays, co-founder of Andrew & West, a firm that offers fractional executive leadership for small to mid-sized businesses that are stuck and scaling at the same time. Kyle unpacks the difference between marketing and advertising (spoiler: it’s huge), explains why ROI…
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Episode 20: Helping Donors Give with Confidence | The Paper Jacket Podcast
If you’ve ever wanted to make a difference but didn’t know where to start, this episode is for you. We sit down with Ben Collins, Philanthropy Advisor at the Community Foundation, to talk about the often-misunderstood world of charitable giving, legacy planning, and nonprofit matchmaking. Ben—a...
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Cybersecurity for Small Business: What You Don't Know Will Hurt You | The Paper Jacket Podcast
In this episode, we sit down with cybersecurity expert Natalie Suarez from Trumbull Tech to talk about a massive blind spot for small businesses: cyber threats. From fake employees using deepfakes to North Korean hackers infiltrating U.S. companies, this episode isn’t fearmongering—it’s your...
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From Family Business to Community Staple: The Story of Deltona Aluminum | The Paper Jacket Podcast | Ep 18
🚨 This episode was filmed in our brand-new studio in DeLand, Florida! 🚨 We’re kicking off this next chapter with a guest who’s as local—and as legendary—as they come. Meet Gabriel Mueller, owner of Deltona Aluminum, a second-generation small business that’s been serving the Lord Jesus Christ…
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How This Entrepreneur Helps Doctors Grow Without Burning Out | The Paper Jacket Podcast
Brad Roseboro—a serial entrepreneur and the founder of Roseboro Solutions—saw a major gap in the healthcare space: brilliant chiropractors, dentists, and medical professionals who want to serve people but struggle to grow their businesses. Why? Because they’re forced to do sales and marketing…
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How to Protect, Renovate & Maximize Your Home Investment | The Paper Jacket Podcast
Are you a homeowner, realtor, or investor trying to protect your biggest asset—or unlock its full potential? In this episode, we sit down with Bill Iwanicki of Advanced Real Estate Services, a Tampa-based home inspector who’s way more than just a home inspector. Bill breaks down how he helps...
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Building a Future for Teens with Disabilities | The Paper Jacket Podcast
What happens when young adults with developmental disabilities age out of services—with no roadmap for puberty, relationships, or independence? In this powerful and necessary conversation, we sit down with Jordan Culpeper, behavior analyst and founder of I Hope Supportive Services, to explore how...
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Ep 14: The Roofing Industry Is a Mess—Zack Jackson's Fixing It | The Paper Jacket Podcast
Let’s get one thing straight—Zack Jackson didn’t dream of being “Roofing Guy.” But when you’ve spent years running companies for other people, doing 90% of the work for 30% of the pay, and watching corners get cut faster than shingle bundles on demo day… something snaps. So he started Impact...
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Ep 13: Faith, Business & Planting Without a Plan | The Paper Jacket Podcast
🔥Pastor or Entrepreneur? Thom Pirone on Building Churches, Businesses & Living for the Kingdom What happens when a successful entrepreneur trades spreadsheets for sermons? In this episode, we sit down with Thom Pirone, pastor of Church of the Way, and unpack what it really means to follow a...
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Ep 12 - The Truth About Solar: Avoid Scams & Save Money | The Paper Jacket Podcast
Solar: It’s either the smartest thing you’ve ever done… or the fastest way to light your wallet on fire. Why? Because the industry is crawling with overpriced systems, misleading tax credit promises, and sales reps who’d probably sell their own grandmas if the commission was big enough. In this...
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Ep 11: Building a Health & Wellness Business out of a Passion | The Paper Jacket Podcast
On today’s episode, we’re diving into the story of Steven Hoschak, founder of Legacy Health and Wellness. He shares about his mission: to make health a lifelong commitment, not a quick fix, and how faith is at the heart of all his company does in order to shape a supportive, patient-focused...
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Ep 10: Establishing a Business as an Attorney | The Paper Jacket Podcast
He worked for the FBI. Now, he’s a Business Law and Estate Planning Attorney. No, this isn’t a movie trailer. In this week’s episode, we talk with Fernando Ramos, Esq. of North South Law Group and his wild journey to become the type of attorney that specifically works within and for his local...
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Ep 9: The Importance of Media in a Marketing Agency, Pt 2 | The Paper Jacket Podcast
There is no one-size-fits-all when finding a good partner to direct and produce media for a marketing agency. In part two of our conversation with Joshua Hays, owner of both New York Ave and Paper Jacket, he explains the journey from working with other media companies to making the decision to...
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Ep 8: The Importance of Media in a Marketing Agency, Pt 1 | The Paper Jacket Podcast
This is a treat! We sit down with the Owner/CEO of New York Ave–a full service digital marketing agency in Central Florida–who is ALSO the Owner/CEO of Paper Jacket! (Queue the pointing Spider-man meme.) We geek out some about the creative process of video production, AI, and good memories of...
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Ep 6 - Crafting The Right Message | The Paper Jacket Podcast
What if we viewed chiropractic care not as a means of back pain treatment but as a means of becoming healthier? In this episode, Jeremy talks with Dr. Ron about his business, 100% Chiropractic and his dream to educate people about the importance of restoring balance to the body through chiropathy...
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Ep 7 - Finding Passion in Your Brand | The Paper Jacket Podcast
Do you consider yourself an entrepreneur? How about a serial entrepreneur? Do you love to have your hands in multiple revenue streams and teams all working together to solve a problem for your target audience for a profit? Filip Lungstedt, the owner of ProCare Consulting, is a serial entrepreneur...
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Ep 5: Will Millennials Be Able To Retire? | The Paper Jacket Podcast
We had the privilege of speaking with Financial Advisor, Marissa Wood with Union Financial. Our conversation focuses on the current reality for Millennials and how they can and should approach investing in the here-and-now as well as for the future. To do this, Marissa talks about how she’s…
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Ep 4: Grassroots Marketing with Video, Part 2 | The Paper Jacket Podcast
Here it is; part 2 of our conversation with mother and son duo Robin and Pierre Goris! We enjoyed speaking with them so much that we just had to keep it going. In this episode of The Paper Jacket Podcast, Jeremy continues to discuss with them how they took their family business and utilized a...
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Grassroots Marketing with Video, Part 1 | The Paper Jacket Podcast
Eat, sleep, breathe business; it’s a family affair! While that’s not the reality for everyone, it is for our guests on episode 3 of The Paper Jacket Podcast. Jeremy spoke with mother and son duo Robin and Pierre Goris, of 4 & Co Coworking Space, in Tampa, Florida. This family business has been...
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Growing a Brand Through Relationships with Ryan S. | The Paper Jacket Podcast
On this episode of The Paper Jacket Podcast, Jeremy speaks to Ryan S. from Suncoast Insurance Advisors. The owner and principle agent talks with him about authenticity, the importance of building genuine relationships with clients, and the benefits of video marketing in our modern age. “You guys...
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Jimmy B. Talks Branding Real Estate | The Paper Jacket Podcast
On this episode of The Paper Jacket Podcast, our host, Jeremy, speaks to Jimmy B. from LPT Realty. This Greater Tampa Bay real estate agent talks about standing out, the importance of a team, and the process of turning to video marketing for his real estate business. Though 5 years ago video...
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ABOUT THIS SHOW
In this podcast series, we interview business owners, agency owners, non-profit executives, and artists about their journey of growing a brand, following their passion, presenting what they do, and how they have used media in their marketing to push those objectives and accomplish those goals. The Paper Jacket Podcast explores entrepreneurship at the grass roots. We hope that these stories give you inspiration, ideas, and insights to grow your business, begin your journey, or simply just help you accomplish personal goals. New episodes every 2 weeks!
HOSTED BY
Paper Jacket
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Frequently Asked Questions
How many episodes does The Paper Jacket Podcast have?
The Paper Jacket Podcast currently has 39 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Paper Jacket Podcast about?
In this podcast series, we interview business owners, agency owners, non-profit executives, and artists about their journey of growing a brand, following their passion, presenting what they do, and how they have used media in their marketing to push those objectives and accomplish those goals. The...
How often does The Paper Jacket Podcast release new episodes?
The Paper Jacket Podcast has 39 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Paper Jacket Podcast?
You can listen to The Paper Jacket Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Paper Jacket Podcast?
The Paper Jacket Podcast is created and hosted by Paper Jacket.
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