PODCAST · business
The Podcast Why
by My Podcast Guy
I help podcasters reconnect with the deeper purpose behind their show, so they can make clear decisions, create from a grounded place, and keep going long past the initial excitement.You didn’t start your podcast to hear your own voice or chase another algorithm. But somewhere along the way, the episodes got harder to make, the ideas stopped flowing, and the doubts started getting louder:“What should I talk about next?”“Does this show even matter?”“Why can’t I stay consistent?”If you’ve ever felt stuck, inconsistent, or quietly guilty about your podcast, The Podcast Why is for you. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Episodes
-
Set Your Podcast Up for Success with These Three Simple Questions
Most new podcasters skip the one step that actually keeps their show from spinning out. What matters is answering three straightforward questions before you record a single episode. Brett Johnson, My Podcast Guy™, breaks down how these questions create a focused, manageable, and authentic show…
more -
Production Quality Isn’t an Afterthought
Discover why podcast production quality is a fundamental part of your strategy, not just an afterthought. Production quality can make or break your podcast. Not because of flashy gear or perfect editing, but because it signals your standards and builds trust. I explore why your podcast’s…
more -
Adding Video to Your Podcast: When Staying Audio Only Limits Growth
Learn how to tell if your podcast should add video by listening to your “podcast why” and not just chasing the latest trend. Are You Ready to Add Video to Your Podcast, for the Right Reasons? If you’ve ever wondered whether bringing video into your podcast is the next right step, you’re not…
more -
Should You Add Video to Your Podcast? The Case for Not Yet
Should you add video to your podcast? Learn the smart reasons why keeping it audio-only could boost clarity and consistency. Feeling the pressure to add video to your podcast because “everyone else is doing it”? Learn why resisting the trend isn’t falling behind. It’s protecting what's working…
more -
Home Recording vs Professional Studio: What’s Right for Your Podcast?
Learn how your podcast recording environment impacts show quality, workflow, and your brand’s message. Where you record affects your comfort, your ability to show up consistently, and even the energy you bring to every episode. It says something about your brand and sets the vibe for your...
-
Should You Add Video to Your Podcast?
Thinking about adding video to your podcast? Learn the true benefits and challenges of video podcasting. Maybe you’re hearing everywhere that video is the next big thing. But jumping in without knowing your show’s true purpose can cost you time, money, and focus. In this episode, we’re taking a...
-
Why Video May Not Be the Answer for Your Podcast’s Growth
Not sure if video is right for your podcast? Knowing your strategy can make or break your show. In this episode, we’re asking a foundational question that too many podcasters overlook: What’s the core job of your show, right now? It’s easy to get swept up in the latest trends, like adding a video...
-
Does Your Podcast Really Need Video?
Video podcasting is everywhere, but does your show truly need it? Learn how to make decisions that fit your podcast’s core mission. Podcasting has always been about intimacy. A host sharing ideas directly with an audience, creating connections through conversation. But now, video is everywhere....
-
The Annual Check-in Every Podcaster Needs
The Essential Yearly Check-In for Sustainable Podcasting Success Instead of just tracking metrics or thinking about rebranding, I’ll walk you through an intentional practice to honestly assess whether your podcast still excites you, serves its purpose, and is worth your time and energy. Whether...
-
When Life Interrupts Your Podcast
Strategies for Pausing and Returning to Your Podcast Every long-term podcaster will inevitably experience life interrupting their podcast. From health crises to business pivots, sudden losses to overwhelming workloads, these unexpected events can make even the most essential shows feel...
-
What Loyal Listeners Can Tell You About Your Podcast Why
Why Loyal Listeners Hold the Key to Your Podcast’s Deeper Purpose Forget download numbers and vanity metrics. The people who consistently show up, reach out, and respond to your episodes—they’re holding up a mirror to your podcast’s true value. Let's talk about the power of listener feedback…
more -
Choosing Guests Who Serve Your Podcast Purpose Not Just Your Ego
Making Every Guest Count Toward Your Podcast’s Mission Are your guests truly serving your podcast’s purpose, or are they there to boost your networking or ego? A meaningful guest strategy starts with your listener’s needs, how to develop intentional criteria for your guest list, and why every…
more -
Creative Cycle Seasons Every Podcaster Encounters
How Podcasting Creative Cycle Seasons Shape Your Journey and Sustain Your Why If you’ve ever noticed that your podcasting journey isn’t a straight line. For example, some months are easier and more inspiring than others. You’re not alone. These are the natural rhythms every long-term podcaster...
-
Why Comparison Culture Threatens Your Podcast’s Purpose
Protecting Your Podcast Why from the Trap of Comparison Culture This episode is all about protecting your purpose as a podcaster from the trap of comparison culture. With so many shows out there and an endless stream of shiny metrics on social media, it’s easy to start doubting your impact or...
-
When Your Podcast Why Evolves
How to Evolve Your Podcast Why and Stay Motivated for the Long Game What happens when your podcast’s “why” begins to evolve? Maybe you started your show on a mission, but now you’re feeling restless, uninspired, or even envious of other creators. That’s not failure—it’s growth. Your deeper reason...
-
Is Your Podcast Earning Its Keep?
Are You Getting Real Value from Your Podcast? Episode Introduction Over the course of this season, we’ve talked about what it means to treat your podcast not just as a creative outlet, but as a true business asset. We’ve looked at shifting your mindset, zeroing in on the specific business problem...
-
Stop Podcast Burnout by Organizing Your Workflow
Small Systems That Prevent Burnout and Build Consistency Introduction If you’ve ever found yourself exhausted, behind schedule, or just plain overwhelmed by all the moving parts of making a podcast, you’re not alone. In fact, burnout is incredibly common in podcasting. But here’s the real secret:...
-
Planning Podcast Episodes That Build Momentum and Direction
Mapping Your Next 10 Podcast Episodes for Success Today’s episode is about why most podcasters simply plan episodes—choosing a topic and hitting record—while few take the extra step of planning with clear intention. What’s the difference? Planning with intent means you start by asking: What do I...
-
Why Your Podcast Needs a Bridge to Your Email List
Building the Bridge Between Your Podcast and Email List for Deeper Engagement Today’s episode tackles a mistake many podcasters make: treating their show like an island, disconnected from the rest of their business. Despite the hard work you've put into building episodes and growing an audience,...
-
The Only Podcast Metrics That Matter for Your Business
Why Downloads Don’t Tell You If Your Podcast Works Most podcasters are obsessed with download numbers, but are those metrics really telling you if your show is working for your business? In this episode, I will explore why downloads are just data points—and what you should actually be tracking to...
-
What Business Problem Does Your Podcast Solve?
Identify the Real Business Problem Your Podcast Should Be Solving When was the last time you asked yourself not just why you started your podcast, but what business problem it solves right now? After 10 years working with podcasters, I’ve seen a consistent truth: The shows that drive real…
more -
Building a Podcast That Drives Real Business Outcomes
Transform Your Podcast into a Business Asset Your podcast isn’t just a creative outlet—it can be the most valuable asset in your business toolbox. This post gives you three steps to transform your show from a passion project into a business powerhouse. Most podcasters treat their shows like a...
-
Building a Podcast Routine That Fuels Your Why and Avoids Burnout
Welcome back to The Podcast Why—the show that helps you reconnect with the heart of your podcast so you can create with clarity and confidence. I’m Brett Johnson, your trusted friend in podcasting. We’re focusing on a question every podcaster needs to answer: is the way you create your show...
-
Defining Realistic Outcomes for Your Podcast
Unlock real podcast progress by defining clear results, not chasing someone else’s idea of “success.” If your podcast leaves you discouraged, you might have unspoken, undefined expectations dragging you down. Most podcasters judge their show by downloads, growth, or what the loudest voices online...
-
How Your Podcast Fits Your Business & Marketing Strategy
Podcast Purpose Clarity: "If your podcast's role in your business isn't obvious to you, it won't be obvious to your listener either." Welcome back to The Podcast Why. I'm Brett Johnson, My Podcast Guy, your trusted friend in podcasting. This show is here to help you reconnect with the real "why"...
-
Is Your Podcast Purpose Clear Enough to Keep You Going?
Most podcasters can rattle off reasons like “growing my business” or “building my brand.” But after working with creators for ten years, I’ve learned these answers often aren’t sustainable. If your purpose is fuzzy, all the show decisions get heavier. Instead, your real podcast purpose should...
-
The Five Components of a Strong Podcast Description
Most podcasters focus so much on episodes and guest booking that they overlook the very important podcast description. But that short block of text in podcast apps is more than a blurb. It’s your front door. If it’s vague or generic, you’re missing the chance to connect with the right listeners…
more -
Pivot or End Your Podcast Show With Purpose
Asking if it’s time for a change isn’t a sign of failure—it’s a sign that you care. Welcome to this episode of The Podcast Why. I’m Brett Johnson, and I’m talking about a big, unspoken question so many podcasters face: Is it time for me to pivot my show—or even end it—with purpose? Far too often,...
-
Building Focused Mini Seasons Around Your Podcast Why
Let’s get started and map out your next transformative arc—one that’s anchored in the real reason your show exists. Welcome back to The Podcast Why! I’m Brett Johnson, your trusted friend in podcasting, here to help you reconnect with the real “why” behind your show so you can keep creating with...
-
How Your Podcast Why Shapes Your Show’s Open and Close
This episode will give you advice on connecting with your audience, building clarity and confidence, and showing up on the mic as your true self. Welcome to The Podcast Why. I’m Brett Johnson, your trusted friend in podcasting. In this episode, I want to help you let your “why” shape every part…
more -
Using Your Podcast Why To Say No
It’s easy to say yes and fill your calendar, but if you’re not careful, your show can start to drift away from its true mission. You might wake up months later and realize you don’t recognize your podcast anymore. Welcome to The Podcast Why, the show dedicated to helping you reconnect with the…
more -
Let Your Podcast Why Guide Your Episode Planning
Let’s turn your podcast why into the editorial filter that guides your podcast forward! Welcome to The Podcast Why! I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting, and in this episode, I want to tackle one of the most common struggles podcasters face: figuring out what...
-
Turn Your Podcast Why Into a Clear Show Promise
Over the years, I’ve seen so many podcasters start with good intentions, but their purpose often gets lost as the show evolves. We know why we start, but sometimes we forget why we keep going. In our last episode, I guided you through finding your internal why—the deeper reason that keeps you...
-
Writing a Meaningful Podcast Why in Two Sentences
This episode will help you reconnect with the soul of your show and give you a practical tool to guide every episode you create. Welcome back to The Podcast Why, where we get to the heart of what keeps you creating with clarity and purpose. I’m Brett Johnson, My Podcast Guy, your trusted friend…
more -
My Podcast Why for The Podcast Why
In this episode, I’ll walk you through how my “podcast why” has changed over the years, the lessons I’ve learned from supporting dozens of podcasters, and the real reason I keep coming back to the mic—even when things get hard, or the numbers aren’t what I hoped. Welcome to The Podcast Why. I’m...
-
How to Restart Your Podcast Without Shame
I’ll show you how to come back honestly, confidently, and truly connected to your purpose—not just out of guilt or obligation. Welcome to The Podcast Why—I’m Brett Johnson, your trusted friend in podcasting. In this episode, I’m exploring something that so many podcasters quietly carry: the shame...
-
Why Your Podcast Format Doesn’t Match Your Purpose
If you’ve ever felt disconnected or stuck as a podcaster, this episode is your invitation to rethink your format, realign with your core purpose, and make changes—big or small—that help your show serve both you and your listeners in the way you always intended. Welcome to another episode of The...
-
Why Your Podcast’s Mission Matters More Than the Download Numbers
If you’ve ever wondered, “Shouldn’t my show be bigger by now?” this episode is for you. Let’s rediscover together why your mission matters more than your numbers. I’m talking about one of the toughest moments we face as podcasters: when our download numbers and rankings just don’t seem to match…
more -
Your Why vs. Your Listener’s Why
If your show ever feels a little “off,” or you’re ready to make a meaningful shift, this episode will give you new clarity and actionable ideas. Welcome to The Podcast Why. I’m Brett Johnson, My Podcast Guy, and I’m here to help you reconnect with the real reasons behind your podcast—so you can...
-
Fake Whys That Don’t Keep You Going
Over the years, I’ve watched podcasters—including myself—get sidetracked by reasons that sound impressive, like chasing big download numbers or proving ourselves as industry leaders. But here’s the truth: those reasons aren’t enough to keep us going for the long haul. Welcome to The Podcast Why!...
-
What Your Podcast “Why” Really Is (and Isn’t)
If you’re struggling with consistency, feeling stuck, or wondering if your show still belongs in your life, this episode will help you find a purpose that’s honest, specific, and powerful enough to carry you forward. Welcome to The Podcast Why. I’m Brett Johnson, My Podcast Guy, your trusted…
more -
Welcome to The Podcast Why
If you’ve ever felt stuck, inconsistent, or started doubting your show, you’re not alone—and this podcast is for you. Welcome to The Podcast Why—I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting. After more than a decade working behind the scenes with everyone from solo…
more -
The HIGH ROI of Email Newsletters for Podcasters
Email marketing has the highest return on investment when compared to all the available marketing channels. This is according to Campaign Monitor. Here are my 3 reasons why you should definitely consider email marketing as an effective method to grow your podcast audience. 1) Strengthen the...
-
Revised Best Times To Send Your Emails in 2023
The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans. They analyzed over 2.5 million email marketing campaigns…
more -
Grow Your Business Podcast Session Announcement
Has your business considered podcasting? Or is your current business podcast not growing your brand? Circle270Media Sessions and CD 92.9 FM present Grow Your Business Podcast! You and your team will hear tips and insights about creating and marketing your business podcast, from professionals who...
-
My Tips for Better Podcast Marketing
As you know, I call this podcast Note To Future Me because I needed a theme around why I do my business podcast. And recording future notes to myself seemed a reasonable and very practical way of reminding my future self of podcasting tips I should take note of, and implement. Well, of course,...
-
YouTube Podcasts and YouTube SEO
Google is finally cleaning up its product portfolio and merging services that just make sense to merge. YouTube is embracing its position as the most-used podcast platform, though unintentional by YouTube, by launching a dedicated podcast page. The podcast page doesn't do much right now. It shows...
-
Why Podcasting Is The Future For Your Business
Podcasting Is The Future For Your Business Podcasts can be used for many different areas of business. In our experiences with our business podcast clients, here are four ways that podcasts can benefit your own business. Traffic Generation Not only can podcasts be shared internally, but they can...
-
To Charge or Not To Charge Your Podcast Guests
It is now being reported from FTC disclosure rules that podcasts guests are paying hosts up to $50K for an interview. The disclosures around that exchange aren’t always clear or even existent. The broader podcast industry hasn’t discussed standards around disclosures, and some podcasters don’t…
more -
Tips To Get More Listeners
Here as some tips for you to implement to get your podcast listened to by more people. Invest in the best quality audio You’ve heard this one before but it bears repeating. Don’t underestimate the importance of quality audio production. Services like Circle270Media Podcast Consultants can support...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
I help podcasters reconnect with the deeper purpose behind their show, so they can make clear decisions, create from a grounded place, and keep going long past the initial excitement.You didn’t start your podcast to hear your own voice or chase another algorithm. But somewhere along the way, the episodes got harder to make, the ideas stopped flowing, and the doubts started getting louder:“What should I talk about next?”“Does this show even matter?”“Why can’t I stay consistent?”If you’ve ever felt stuck, inconsistent, or quietly guilty about your podcast, The Podcast Why is for you.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
HOSTED BY
My Podcast Guy
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does The Podcast Why have?
The Podcast Why currently has 222 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Podcast Why about?
I help podcasters reconnect with the deeper purpose behind their show, so they can make clear decisions, create from a grounded place, and keep going long past the initial excitement.You didn’t start your podcast to hear your own voice or chase another algorithm. But somewhere along the way, the...
How often does The Podcast Why release new episodes?
The Podcast Why publishes regularly with 222 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Podcast Why?
You can listen to The Podcast Why on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Podcast Why?
The Podcast Why is created and hosted by My Podcast Guy.
URL copied to clipboard!