The Podcast Why

Building the Bridge Between Your Podcast and Email List for Deeper EngagementToday’s episode tackles a mistake many podcasters make: treating their show like an island, disconnected from the rest of their business.Despite the hard work you've put into building episodes and growing an audience, are you finding that it doesn’t translate into clients or revenue? The missing link is often a bridge—specifically, connecting your podcast to your email list.In this episode, you’ll discover why email remains the most powerful, conversion-ready channel you have, and how a deliberate call to action can turn fleeting moments of trust into lasting relationships. Find out how to ensure your podcast not only grabs attention but keeps it—transforming listeners into engaged subscribers who are ready to take the next step with you.Subscribe to get my latest content in My Podcast Guy NewsletterHere are three key takeaways to make your podcast work harder for you:Don’t let moments of trust slip away. Listeners connect with you in real-time, but unless you give them a clear, simple next step (like joining your email list), that connection is lost.Craft a genuine invitation. Your call to action should be specific, low friction, and genuinely valuable—think a targeted free resource, a short email series, or a newsletter that deepens the conversation.Consistency > Perfection. A consistent, relevant call to action in every episode builds the bridge your show needs; perfection can wait, but showing up can’t.Ready to transform your podcast from an island into a thriving ecosystem? Make your CTA count, nurture your email list, and turn listeners into loyal fans and clients.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInPodcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Recorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Why Downloads Don’t Tell You If Your Podcast WorksMost podcasters are obsessed with download numbers, but are those metrics really telling you if your show is working for your business?In this episode, I will explore why downloads are just data points—and what you should actually be tracking to measure your podcast’s real impact. From email list growth and listener-to-lead conversions to the quality of referrals and your audience's true engagement, I'll walk you through the metrics that can help you show up with clarity, confidence, and real results.If you want your podcast to serve as a true business asset instead of a vanity project, this episode is for you.Subscribe to get my latest content in My Podcast Guy NewsletterThree key takeaways as you rethink your podcast metrics:Track email list growth tied to your podcast. The right call-to-action brings the right listeners into your circle—measure how many actually take that step.Measure listener-to-lead conversion. Don’t just count listens, count the real conversations—ask every inbound lead how they found you, and you might be surprised how many say, “I heard you on your podcast.”Pay attention to episode completion rates. Platforms like Spotify and Apple reveal where listeners drop off; if they’re sticking with you to the end, your message is landing, and trust is building.You don’t need a complex system. You need honest answers about whether your podcast is earning its space in your business. Pick 2-3 metrics that answer your why for doing the show, track them for 90 days, and let the data guide your next moves.Looking for clarity about your show’s real purpose? Let’s connect.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInPodcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Recorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Identify the Real Business Problem Your Podcast Should Be SolvingWhen was the last time you asked yourself not just why you started your podcast, but what business problem it solves right now?After 10 years working with podcasters, I’ve seen a consistent truth: The shows that drive real business results aren’t necessarily the ones with the catchiest titles or biggest guest lists—they’re the ones where the host can clearly answer, “What business problem does my podcast solve?”Here’s why this matters:Precision beats popularity: Your show should exist to fix a real friction point in your business. Whether that’s starting every client call from scratch, attracting the wrong leads, slow referral conversion, or building authority outside your current circle.Clarity makes your show indispensable: When you know the exact problem your podcast addresses, it becomes an essential part of your business infrastructure, not just “more content.”Simplicity sustains momentum: Write it down: My podcast solves the problem of [business friction] by [what it does for the listener]. Review your last 10 episodes and see if you’re actually delivering on that purpose.Ready to make your podcast count? Start with the real why. And watch your clarity and confidence soar.What business problems can a podcast help solve for my company? A podcast can solve business problems like inefficient client onboarding, attracting the wrong leads, slow referral conversions, or low authority outside your network. By targeting a clear business friction point, your podcast becomes a powerful asset rather than just content.How do I identify the specific business problem my podcast should address? To identify your podcast’s business problem, examine where deals slow down, where you repeat yourself, or where you lose or attract the wrong clients. Focus your podcast on one of these friction points and tailor your content to address it specifically.Why is defining my podcast’s business purpose critical for long-term success? Defining your podcast’s business purpose ensures that each episode serves a clear, valuable function, making your efforts sustainable and impactful. Without this clarity, your show risks becoming unfocused and failing to deliver real business results.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Subscribe to get my latest content in My Podcast Guy NewsletterMusic from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Transform Your Podcast into a Business AssetYour podcast isn’t just a creative outlet—it can be the most valuable asset in your business toolbox. This post gives you three steps to transform your show from a passion project into a business powerhouse.Most podcasters treat their shows like a weekend hobby.That’s why they plateau, get inconsistent, and quietly stop showing up.If you want your show to last, you need to make a different decision.Choose, on purpose, to see your podcast as a business asset.An asset pulls weight.It serves a clear business function, like:Educating potential clients before they ever call you.Filtering out folks who aren’t a good fit.Warming up referrals so they already trust you.Reinforcing your authority in a specific space.Here’s the gut-check that matters:If your podcast disappeared tomorrow, would your business even feel it?Would your pipeline, your sales conversations, or your visibility change in any measurable way?If the answer’s no, your show hasn’t been set up to succeed as a business tool—yet.Creative energy still matters—it’s what makes your content worth listening to.But energy alone doesn’t make your podcast a business asset.Structure, intention, and clarity about the podcast’s purpose do.Right after you read this, take five minutes and write down one answer:What specific business function is my podcast supposed to serve?Make it concrete.Is it pre-educating clients, generating qualified leads, or deepening loyalty with your existing audience?When you have clarity on why your podcast exists for your business, every other decision gets easier.What does it mean to treat your podcast as a business asset? Treating your podcast as a business asset means viewing it as something valuable that serves a specific function and drives measurable outcomes for your business, not just as a creative hobby. This approach shifts your focus from how fun recording is to how your podcast supports lead generation, client education, and brand authority.How can you determine if your podcast supports your business goals? Brett Johnson, My Podcast Guy, suggests asking, “If your podcast disappeared tomorrow, would your business feel it?” If you notice no measurable change in client conversations, pipeline, or visibility, your podcast isn’t functioning as a true business asset yet.Why do most creative podcasts plateau or cause burnout for business owners? Most creative podcasts plateau or cause burnout because their creators focus on the enjoyment of making episodes rather than clear business outcomes, according to Brett Johnson, My Podcast Guy. Without treating a podcast strategically, it's easy to become inconsistent, lose motivation, and eventually stop producing altogether.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInSubscribe to get my latest content in My Podcast Guy NewsletterRecorded at 511 Studios - Columbus, OH (and you can too!)Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Welcome back to The Podcast Why—the show that helps you reconnect with the heart of your podcast so you can create with clarity and confidence. I’m Brett Johnson, your trusted friend in podcasting. We’re focusing on a question every podcaster needs to answer: is the way you create your show actually supporting your podcast why, or is it grinding it down?After ten years working alongside podcasters, I’ve learned that even with a strong purpose and clear goals, many creators end up feeling stuck and burned out. Not because they lost their podcast why, but because their approach to making the show just isn’t sustainable.In this episode, we’ll look at how your workflow, schedule, level of polish, and guest management can either fuel your show’s purpose or make it harder for you to keep going. I’ll share the story of a host who rediscovered joy by realigning her creation process with her mission. And you’ll get practical steps to assess and redesign your own process so it works for you—and your listeners.Here are 3 key takeaways for every podcaster:Align Your Process with Your Purpose: Your creation method should make it easier to show up as the person your audience needs—not harder. If your show is about grace and connection, let your workflow reflect that clarity and care.Perfection Isn’t Required: Heavy editing, overlong episodes, and guest choices can become obstacles. Often, your listeners value your authentic voice more than studio-perfect polish.Small Tweaks, Big Impact: You don’t need a total overhaul. Try shortening episodes, recording in batches, or using looser outlines. Small, strategic changes can make podcasting sustainable and joyful again.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInSubscribe to get my latest content in My Podcast Guy NewsletterRecorded at 511 Studios - Columbus, OH (and you can too!)https://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Unlock real podcast progress by defining clear results, not chasing someone else’s idea of “success.”If your podcast leaves you discouraged, you might have unspoken, undefined expectations dragging you down.Most podcasters judge their show by downloads, growth, or what the loudest voices online claim “working” should look like.But unclear, unrealistic expectations are what create discouragement—not the results themselves.Let’s break it down.You need expected results that align with your podcast’s "why."Here’s the approach I use with my clients:Human Results: Are listeners emailing, commenting, or mentioning the show on calls?Business Results: Are right-fit clients mentioning your podcast when they sign up, or is the show shortening the time from new listener to new client?Metric Results: Are downloads and listener retention growing steadily—not explosively, but enough to show forward motion?Define what “working” actually means for you—not for everyone else.Set one or two concrete expectations for each area, rooted in your why and your business strategy.Examples:Human: Aim for one meaningful listener message each month.Business: Aim for a small but growing percentage of new clients to say “I found you through the podcast.”Metrics: Look for steady but modest growth.You don’t need a 50-point dashboard—just a handful of honest, reasonable expectations.Choose one primary result to measure for the next 90 days.Let it be your focus this season.Are your expectations supporting your Podcast Why, or are they silently telling you nothing you do is ever enough?Define aligned results, and you’ll regain clarity and confidence on your own terms.Here are three key takeaways:Define your own milestones: Don’t default to what “success” online looks like. Identify results that match your why and strategy.Track Human, Business, and Metric Results: Look for real listener impact (messages, feedback), tangible business shifts (clients referencing your show), and steady, realistic growth—not just viral spikes.Let one metric lead for a season: Choose a result that best aligns with your mission and let it guide your focus for the next 90 days.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Subscribe to get my latest content in My Podcast Guy NewsletterPodcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.https://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Podcast Purpose Clarity: "If your podcast's role in your business isn't obvious to you, it won't be obvious to your listener either."Welcome back to The Podcast Why. I'm Brett Johnson, My Podcast Guy, your trusted friend in podcasting. This show is here to help you reconnect with the real "why" behind your podcast so you can keep showing up with clarity and confidence.We’ve been walking through the five components of a strong "why": your podcast description, your podcast purpose, how your podcast ties into your overall business and marketing strategy, the results you're looking for, and your approach to creating your show.In this episode, we're going to zoom out a bit and talk about that third component—how your podcast fits into your overall business and marketing strategy.This is where a lot of shows drift. The host often has a clear sense of their business, their offers, and their ideal client, but the podcast is floating next to all of that instead of being integrated with it.Subscribe to get my latest content in My Podcast Guy NewsletterThe Podcast as a Side ProjectIt's like a side project that sort of relates to their work but not in a way that feels intentional. Your podcast doesn't have to be a hard-sell marketing channel, but if it's connected to your business at all, it should have a defined role in your strategy—a job to do that supports your "podcast why," your listener, and your business as a whole.Story Example: Heather's Podcast TransformationHere's a composite story from many conversations I’ve had with my client-based podcasters. Imagine a host—we’ll call her Heather.Heather runs a small consulting business. She started her podcast because she wanted to share value and “get her name out there”—her words. Inside her deeper podcast why was a drive to help a specific kind of client feel less stuck and more empowered.But when we looked at her business strategy documents, the podcast was basically a vague bullet point: "content." When we examined her actual marketing ecosystem, she had a website explaining her services, an email list she used sporadically, a couple of social channels, and then the podcast off to the side. None of it was really talking to each other.From Vague Content to Defined RoleOn the podcast, she covered broad topics—sometimes connected to her offers, sometimes not. At the end of episodes, she'd say, "If you want to learn more, visit my website," but she wasn't sure what she wanted people to do when they got there. Her show had a strong heart but a fuzzy role.So, we started with her "podcast why" and her business goals, and we asked a simple question: What job do you want this podcast to do inside your overall strategy?Some options we explored:Is it primarily a trust builder, where potential clients get to know how you think and what it's like to work with you?Is it a nurture channel for people already in your world—clients, subscribers, followers—to help them go deeper?Is it a discovery tool meant to reach people who haven't heard of you yet?Or is it some combination, with one primary priority?For Heather, the most honest answer was, "I want the podcast to be the bridge between someone finding me and someone feeling ready to work with me."You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInAligning Content and Calls to ActionThat meant its primary job in her business strategy was to build trust and establish fit—showing her ideal client that she understands their world and has a grounded, realistic way of helping. Once we named that, several things clicked:Her topics leaned more toward the kinds of issues her paying clients brought to calls, not just broad industry topics.Her calls to action became more specific. Instead of "visit my website," she'd say, "If you're listening to this and recognizing yourself in these situations, there's a link in the show notes to book a call with me."Her email list and podcast started working together. She'd invite listeners onto the list for deeper dives and send new subscribers to specific podcast episodes as a warm introduction.We also made sure her podcast description and purpose matched this role. The description now hints at the connection to her work—this show exists to help a specific kind of listener with specific problems, and if they want to go further, there's a natural next step.Making Your Podcast Coherent with Your StrategyThe key here isn’t that her podcast became a sales pitch—it didn’t. The content stayed generous and useful, but it stopped being a free-flowing content machine and started becoming a coherent part of her marketing strategy, all built around her "podcast why."Let’s look at your podcast through this lens. If your show has any connection to your business or professional work, it deserves a defined role in that ecosystem. Your "podcast why" can guide what that role should be.Reflection Exercise: Naming Your Podcast’s JobHere’s a simple reflection exercise:Step 1:Write this question down: "What job do I want my podcast to do inside my overall business and marketing strategy?"Then write your honest answer. It might be:Build trust with potential clientsDeepen the relationship with my existing audienceShowcase how I think and work, so the right people self-select inEducate my market so our conversations start at a higher levelTry to pick one primary job, even if there are secondary benefits.Step 2:Look at your current episodes and your description and ask: Would a stranger be able to guess this job just by listening to a few episodes and reading the description? Are my intros, outros, and calls to action supporting this role, or are they random?If your podcast’s role in your business isn't obvious to you, it won't be obvious to your listener either.The "Podcast Why" Reflection QuestionIf your podcast is one of the ways you live out your why in your business, what specific role should it play in moving someone from stranger to listener, to someone you can genuinely help—and what needs to change so it can actually do that job? You don't need to overhaul everything at once.Start with clarity. Name the job. Align your description and intro with that job. Make sure your main call to action matches that job.Recorded at 511 Studios - Columbus, OH (and you can too!)Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.https://creativecommons.org/licenses/by-nd/4.0/Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Most podcasters can rattle off reasons like “growing my business” or “building my brand.” But after working with creators for ten years, I’ve learned these answers often aren’t sustainable. If your purpose is fuzzy, all the show decisions get heavier.Instead, your real podcast purpose should answer:Why does this show, in this season of your life, deserve a place in your week and in your listener’s ears?Here are three key takeaways to help you connect with your “why”:Get Honest and Specific: Move past generic goals. Dig deep to clarify what your show actually does for your listener—not just what it does for you.Anchor Everything to Purpose: When your purpose is clear, topics, format, even marketing get lighter and more focused. Everything flows from a solid foundation.Aim for Real Impact: If your podcast could do only one thing for your listener, what would it be? Articulate this as your true north—then let it guide the way forward.Not sure how to clarify your podcast's purpose? Start with one question:Why does my show exist in this season of my life, and what change do I hope it creates for my listeners?You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Subscribe to get my latest content in My Podcast Guy NewsletterPodcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.https://creativecommons.org/licenses/by-nd/4.0/Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Most podcasters focus so much on episodes and guest booking that they overlook the very important podcast description. But that short block of text in podcast apps is more than a blurb.It’s your front door.If it’s vague or generic, you’re missing the chance to connect with the right listeners and share your real “podcast why.”Here are three key takeaways to help you write a description that actually works:Make it for the listener, not the host. If your description could be pasted onto ten other shows and still “make sense,” it’s time for a rewrite. Your listener should feel seen right away.Express your deeper why, not just topics. Don’t get stuck on “tips, insights, and business success.” Instead, share what changes for your specific audience if they listen, and why you’re showing up for them.Use it as your compass and promise. A strong description clearly says who your show is for, what you help with, your unique approach, and what’s possible if a listener sticks around.Ready to check your own description? Copy it out, read it aloud, and ask yourself: “If a new listener read this, would they know my real podcast why?”If not, it’s the perfect time to tweak and align.If you’d like hands-on help rewriting your description to fit your real why, I’d love to connect. Clarity and confidence are just a message away.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInSubscribe to get my latest content in My Podcast Guy NewsletterPodcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Recorded at 511 Studios - Columbus, OH (and you can too!)Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Asking if it’s time for a change isn’t a sign of failure—it’s a sign that you care.Welcome to this episode of The Podcast Why. I’m Brett Johnson, and I’m talking about a big, unspoken question so many podcasters face:Is it time for me to pivot my show—or even end it—with purpose?Far too often, podcasters just let their shows disappear with no explanation. But I believe in handling these moments with integrity and clarity. In this episode, I’ll share how your “why” as a podcaster can grow and change over time—and why that’s not something to be ashamed of.I’ll walk you through the story of a host I’ve worked with, whom I call Claire, to show how shifting life stages can reshape your motivation and connection to your audience.I’ll give you practical steps to reflect on your current “why,” assess what’s changed for you and your listeners, and help you decide whether to keep going, pivot, or end your show purposefully.If you’re feeling stuck or questioning your next move, you’re not alone. I’m here to help you move forward, whatever your decision, with honesty and confidence.Open The Mic Newsletter signupHere are 3 key takeaways:Your podcast why is your compass, not just your engine. Use it to guide decisions, whether you keep going, pivot, or end the show—not fear or comparison.Change is not failure; it’s growth. When your interests shift or your audience evolves, consider whether your current show still reflects your WHY.End or pivot with intention. Create closure and communicate honestly with your audience so your podcast doesn’t just “ghost.” Consider wrapping up themes, blessing your listeners, and explaining what’s next.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Let’s get started and map out your next transformative arc—one that’s anchored in the real reason your show exists.Welcome back to The Podcast Why! I’m Brett Johnson, your trusted friend in podcasting, here to help you reconnect with the real “why” behind your show so you can keep creating with clarity and confidence.In this episode, we’re talking about a game-changing approach for podcasters who want to take the pressure off weekly content creation and bring more clarity to their listeners: planning a mini-season around one why-driven theme.Instead of scrambling for new topics every week, you’ll learn how to design short, focused episode arcs—think four, five, or six installments—that work together to move your audience toward a specific, meaningful outcome that’s tied directly to your why.I’ll share a real-world example of how this approach transformed a podcaster’s workflow and listener experience, plus walk you through easy steps to plan your own mini-season without turning it into a massive project.If you’ve ever felt scattered or stuck in a cycle of disconnected episodes, this episode will show you how a mini-season strategy can bring you focus, ease, and renewed purpose.Open The Mic Newsletter signupHere are three key takeaways from the episode:Mini-seasons bring direction and ease: When you set one clear theme, each episode builds on the last. Topic selection becomes easier, and your audience feels they’re on a journey—not just along for random rides.Your podcast why should choose the theme: Don’t just grab topics at random. Ask yourself which area, if improved, would make the biggest difference for your listeners, given your show’s purpose.Planning doesn’t have to be complicated: With your why and a couple of broad themes, sketch out 3-5 episodes as a path. Focus on helping your listener achieve one specific outcome by the end.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This episode will give you advice on connecting with your audience, building clarity and confidence, and showing up on the mic as your true self.Welcome to The Podcast Why. I’m Brett Johnson, your trusted friend in podcasting. In this episode, I want to help you let your “why” shape every part of your show—including those often-overlooked moments: your intro, your outro, and how you show up on the mic.It’s not about just repeating your mission statement; it’s about making sure your purpose is reflected in your tone, language, and choices throughout every episode.I’ll share a story of a podcast host who transformed her show by making her “why” more audible and authentic—especially in the first and last 30 seconds.You’ll hear practical, actionable steps for rewriting your intros and outros so they become clear invitations and reminders of your mission, instead of generic bookends. I want to make sure your listeners always know who your show is for, and what you hope they’ll feel or do.Whether you’re a brand-new podcaster or just ready to refresh your purpose, this episode will help you bring your “why” to life in every part of your show.Open The Mic Newsletter signup3 Key Takeaways:Let Your Podcast Wh Lead the Way: Your intro and outro shouldn’t just be filler—they’re opportunities to clearly express your show’s purpose and promise, making listeners feel seen and understood from the start.Small, Intentional Shifts Matter: You don’t have to reinvent your podcast overnight. Begin by scripting a WHY-shaped intro and outro that speak directly to your audience and mission.On-Mic Presence Should Reflect Your Mission: When your podcast why guides your tone, language, and choices, you show up more authentically—helping listeners connect and giving yourself renewed clarity every time you hit record.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

It’s easy to say yes and fill your calendar, but if you’re not careful, your show can start to drift away from its true mission. You might wake up months later and realize you don’t recognize your podcast anymore.Welcome to The Podcast Why, the show dedicated to helping you reconnect with the real reason your podcast exists, so you can keep showing up with clarity, confidence, and a renewed sense of purpose. I’m Brett Johnson, your trusted friend in podcasting, and today we’re tackling a subject every creator faces: the art of saying "no" by using your “why” as your guide.You know the drill—guest invitations, trending topics, collaborations, and exciting opportunities are always knocking.In this episode, I’ll share a composite story based on real conversations with hosts just like you, who lost their way by trying to please everyone.You’ll hear how one host regained focus, learned to filter requests through his show’s promise, and reclaimed his energy and connection with his audience. Plus, you’ll get a simple process to test your own yeses and nos, so you can protect your creative drive and deliver on what matters most to your listeners.We’ll talk about how your “why” isn’t just inspiration—it’s a powerful boundary setter, freeing you from comparison, pressure, and overwhelm. You’ll walk away with practical tips and phrases to start using right now, so your mission stays clear, and your episodes stay meaningful.Open The Mic Newsletter signup3 key takeaways for your show:Your podcast why is both a compass and a boundary. Use it to filter opportunities—saying “yes” only to what aligns with your show’s promise and your listener’s needs.Every yes is also a no—to your energy, audience trust, and the clarity of your mission. Guard your bandwidth fiercely and don’t dilute your focus on networking or trends that miss the mark.Make “things my podcast doesn’t do” a living list. Write down 2–3 types of requests or ideas you’ll start declining, so you can double down on what matters most.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Let’s turn your podcast why into the editorial filter that guides your podcast forward!Welcome to The Podcast Why! I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting, and in this episode, I want to tackle one of the most common struggles podcasters face: figuring out what episodes to create next.If you’ve ever sat down with a mountain of ideas—scribbled in notebooks, scattered across sticky notes and apps—and felt completely overwhelmed, you’re not alone. I’ve been there, and so have so many hosts I work with.In this episode, I show you how a clear podcast why can become your best editor, not just a catchy slogan.I share a story about a host named Elise, who went from a chaotic list of topics to a focused content plan just by reconnecting with her show’s core purpose. You’ll see how making your “why” concrete—distilling it into a simple statement and a show promise—can help you filter ideas and decide which topics truly belong.I’ll walk you through an easy exercise for sorting your own episode list, using your “why” and promise as your compass. Instead of chasing every interesting trend or feeling pressure to cover everything, you’ll learn how to create clear lanes for your content, cluster topics that serve your mission, and build each episode to move your listener closer to the outcome you’ve promised.You’ll have actionable strategies for building a more focused show—and you’ll be able to show up with clarity and confidence, knowing every episode has a meaningful purpose.Open The Mic Newsletter signupHere are 3 key takeaways:Let your podcast why edit your ideas: Instead of chasing every trend, ask: “Does this topic move my listener toward the promise I’ve made them?” If not, set it aside for now.Create content “lanes” aligned to your mission: Group your ideas into core buckets that directly support your show’s mission (e.g., mindset, actionable strategies, real-life stories). This makes planning so much easier—and more motivating.Curate a focused mini-arc: Take a cluster of 3–4 checkmarked ideas that work together to get your listener meaningful results. Voilà—a month of content, all rowing in the same direction.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Subscribe to get my latest content in My Podcast Guy Newsletterhttps://creativecommons.org/licenses/by-nd/4.0/Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Over the years, I’ve seen so many podcasters start with good intentions, but their purpose often gets lost as the show evolves. We know why we start, but sometimes we forget why we keep going. In our last episode, I guided you through finding your internal why—the deeper reason that keeps you coming back to the mic.In this episode, we’re taking the next step: translating that internal engine into an external invitation for your audience.Welcome to The Podcast Why, I’m Brett Johnson—your trusted friend in podcasting. In this episode, I want to help you rediscover the real “why” behind your podcast and show you how to turn that personal motivation into a clear show promise your listeners can instantly understand and connect with.I share a composite story based on someone I’ve worked with (let’s call her Jamie) to illustrate how an authentic why can become a powerful promise to listeners.I walk you through practical questions and templates, showing you how to take your why statement and make it a listener-facing promise that shapes your show description, your intro, even your episode ideas. When you do this work, your ideal listener can instantly tell, “This show is for me,” and you can confidently craft content that truly delivers.Open The Mic Newsletter signup3 Key Takeaways:Your internal “why” is your engine. It keeps you showing up and sets your direction—but it needs to be translated so your audience understands what’s in it for them.A clear show promise guides everything. From your intro to episode topics, turning your internal why into a listener-facing promise will help both you and your audience decide if each episode truly belongs.Make your promise specific. Name who it’s for, what feelings or outcomes you deliver, and how you deliver them. The more concrete your promise, the easier it is for listeners to say, “That’s me.”You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This episode will help you reconnect with the soul of your show and give you a practical tool to guide every episode you create.Welcome back to The Podcast Why, where we get to the heart of what keeps you creating with clarity and purpose. I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting, here to help you reconnect with the real reason your show matters—not just to you, but to your listeners too.In this episode, I am talking about one of the most powerful yet overlooked tools in your podcasting toolkit: the one-to-two sentence why statement.Forget lengthy manifestos and over-polished mission statements; it’s all about crafting a clear, honest declaration of what your show is truly about, who it’s for, and why it exists.You’ll hear how refining your why can simplify decisions, focus your content, and keep you anchored even on tough days.We’ll look at a real-world example from a composite podcast host, walk through common struggles, and give you a simple framework for building your own why statement—something authentic you can return to whenever you need direction.Subscribe to get my latest content in My Podcast Guy Newsletter3 Key Takeaways:Clarity breeds confidence: Condensing your “why” into a sentence or two creates a compass for everything from choosing guests to planning episodes. You’ll instantly know if an idea aligns—or doesn’t.Specificity over slogans: Avoid empty buzzwords. Your why should sound like you’re talking to a friend, not writing a brochure.Your why is your anchor: On tough days, a true-to-you why statement reminds you who you’re serving and the real impact you want to make—it’s a quiet motivator.Take a moment today to write your own 1–2 sentence why statement. If it doesn’t spark a “yes” in your chest, keep refining until it does.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode, I’ll walk you through how my “podcast why” has changed over the years, the lessons I’ve learned from supporting dozens of podcasters, and the real reason I keep coming back to the mic—even when things get hard, or the numbers aren’t what I hoped.Welcome to The Podcast Why. I’m Brett Johnson—My Podcast Guy—and in this episode, I’m turning the spotlight on myself to share my own “podcast why.” After spending this first season (episodes 1 through 6) helping you reconnect with the deeper mission behind your podcast, I realized it was time to get honest about my journey, too.Over the past decade of working with podcasters, I’ve noticed something important: it’s not about the fanciest gear or slick marketing tactics.The shows that last are the ones powered by a clear, authentic sense of purpose. Along the way, I’ll give you the same practical guidance I offer my clients, plus a simple exercise to help you define your own “why”—one that feels honest enough to sustain you through the ups and downs.If you want clarity, confidence, or just a friendly voice in your corner as you build your show, this episode is for you.Here are 3 key takeaways podcasters (and creators of all kinds) should consider:A Clear Why Is Your Compass.It’s not gear or tactics that keep shows alive—it’s a lived-in, honest why. The hosts who stick with it know exactly who they’re serving and what impact they want to make.Your Why Can (and Should) Evolve.My why started as a love for audio and helping people. Now? It’s about helping creators make shows that are true to themselves and their audience—even as their lives and goals shift.Test Your Why—For Real-Life Stickiness.Ask yourself: If you had to keep podcasting for a year, with no big numbers or opportunities, what version of your why would still make it worth showing up week after week? That's the deep fuel that lasts.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Subscribe to get my latest content in My Podcast Guy NewsletterMusic from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I’ll show you how to come back honestly, confidently, and truly connected to your purpose—not just out of guilt or obligation.Welcome to The Podcast Why—I’m Brett Johnson, your trusted friend in podcasting. In this episode, I’m exploring something that so many podcasters quietly carry: the shame of taking a break from your show.Maybe you’ve missed a week, dropped off for months, or your podcast feed hasn’t seen a new episode in almost a year. I want to help you see that break not as a failure, but as a form of feedback about your real life, your capacity, and the “why” behind your show.Over the years, working with podcasters, I’ve seen this struggle time and again.In this episode, I’ll share composite stories, practical steps to navigate your return, and a new way to look at your podcasting gaps. We’ll talk about naming your break, getting curious about what really caused it, revisiting your mission, and redesigning how you show up so your podcast is actually sustainable.If you’re ready to leave shame behind and restart from a place of clarity, this is the episode for you.Here are 3 key takeaways for anyone who’s struggling to hit record again:A break is data, not failure: Your hiatus says more about your capacity and season of life than about your worth as a podcaster. Instead of self-judgment, treat the break as feedback that can guide you in making the show sustainable.Focus on your WHY, not guilt: Before you return, ask if your core reason for podcasting still matters and if your listener still exists. Let your motivation to serve—not a need to apologize—shape your comeback.Make it work for your real life: Whether it’s switching to bi-weekly episodes, planning short seasons, or simplifying your format—adjust your podcast to fit your life, not the other way around.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInSubscribe to get my latest content in My Podcast Guy NewsletterRecorded at 511 Studios - Columbus, OH (and you can too!)https://creativecommons.org/licenses/by-nd/4.0/Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you’ve ever felt disconnected or stuck as a podcaster, this episode is your invitation to rethink your format, realign with your core purpose, and make changes—big or small—that help your show serve both you and your listeners in the way you always intended.Welcome to another episode of The Podcast Why. I’m Brett Johnson, your trusted friend in podcasting, here to help you reconnect with the real purpose behind your podcast so you can keep showing up with clarity and confidence.In today’s episode, I talk about something that quietly makes a lot of podcasters miserable: when your show’s format doesn’t actually match your “why.”Maybe you started with a solid mission and a clear sense of what you wanted to accomplish. But along the way, you found yourself locked into a format that just doesn’t feel right for you.Maybe it’s a string of interviews, an overly produced style, or quick news updates that don’t really speak to your heart.I’ll share with you a composite story drawn from my experience working with podcasters—about a host who found herself trapped in the wrong format, and how we worked together to realign her show with her true mission.Along the way, I’ll offer practical steps and honest questions you can use to evaluate whether your current show structure is lifting up your “why,” or holding you back.Here are my 3 top takeaways for podcasters (new and experienced):Your Format Should Support Your Mission - Don’t settle for a show style just because it’s “what everyone does.” An interview format isn’t the only path. Make sure the way you structure your episodes actually enables the kind of connection and impact you’re aiming for.Small Format Tweaks Can Have a Big Impact - You don’t have to overhaul your entire show overnight! Even adding a short solo segment or reconsidering episode length can help your podcast better serve both you and your audience.Let Your WHY Drive the Vehicle - Ask yourself honestly: “If I could design this show from scratch, what would feel most true to my mission?” Don’t be afraid to experiment and shape your format around your why, not someone else’s template.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInSubscribe to get my latest content in My Podcast Guy NewsletterRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you’ve ever wondered, “Shouldn’t my show be bigger by now?” this episode is for you. Let’s rediscover together why your mission matters more than your numbers.I’m talking about one of the toughest moments we face as podcasters: when our download numbers and rankings just don’t seem to match the heart and effort we pour into our shows.I know firsthand how discouraging it can be to pour yourself into every episode and still feel like your audience isn’t growing the way you’d hoped.I’ll share a story inspired by real conversations I’ve had with other podcasters—a moment when the excitement of launching a show faded, and the reality of slow growth started raising tough questions.But more importantly, I’ll walk you through how reconnecting with your core mission—your real why—can keep you showing up, even when the metrics aren’t on your side.Learn how to use numbers as feedback, not as a verdict on their worth or the value of their mission. Hear practical ways to rethink success, find fulfillment in serving your true audience, and keep your purpose at the center of everything you do.3 Key Takeaways to Anchor Your Podcast Journey:Your mission is your compass, not your stats. Metrics are feedback, not your identity. They should inform your direction, but never replace your purpose.Numbers don’t get to dictate your worth. They can signal areas for growth, but they don’t get to say your mission doesn’t matter or you “shouldn’t” show up.Success can be measured in impact—not just growth. A single thoughtful listener message can validate your show’s value more than any chart ranking ever could.If you need a reset, ask yourself: If your numbers stayed the same for three months, would your mission still be worth it?You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInSubscribe to get my latest content in My Podcast Guy NewsletterRecorded at 511 Studios - Columbus, OH (and you can too!)https://creativecommons.org/licenses/by-nd/4.0/Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If your show ever feels a little “off,” or you’re ready to make a meaningful shift, this episode will give you new clarity and actionable ideas.Welcome to The Podcast Why. I’m Brett Johnson, My Podcast Guy, and I’m here to help you reconnect with the real reasons behind your podcast—so you can keep showing up with clarity and confidence.I’m inviting you to dig deeper into what drives your show. It’s not just about why you hit record, but also about why your listeners press play. I’ll show you how aligning your motivation with your audience’s needs is the secret to feeling truly connected, beating the usual doubts about downloads, and seeing actual growth.You’ll hear a story about a podcaster named Maria—a perfect example of what happens when your internal engine (your why) isn’t delivering your listener where they want to go (their why). I’ll share simple, practical steps to help you discover both, see where they might be out of sync, and bring them together.Subscribe to get my latest content in My Podcast Guy NewsletterHere are my 3 key takeaways for every podcaster:Your “Why” and Your Listener’s “Why” Are Both VitalYou have a personal reason for hitting record, but your audience has their own reason for tuning in—and those might not be the same! When both are acknowledged and addressed, everything just works better.Alignment Creates MomentumWhen your motivation and your listener’s needs line up, ideas flow and engagement increases. But if they’re out of sync, you might work harder without seeing results (even if download numbers look okay).Small Shifts Make a Huge ImpactDon’t overhaul everything overnight. Try structuring episodes to first explore ideas, then give practical takeaways. Ask yourself: “How can my internal engine serve my listener’s destination?”You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Over the years, I’ve watched podcasters—including myself—get sidetracked by reasons that sound impressive, like chasing big download numbers or proving ourselves as industry leaders. But here’s the truth: those reasons aren’t enough to keep us going for the long haul.Welcome to The Podcast Why! I’m Brett Johnson, My Podcast Guy, and today I want to cut through the noise and talk about something every podcaster faces but few admit out loud: fake “whys.”In this episode, I’m sharing what I’ve learned from over a decade working with podcasters who feel stuck and burned out because they’ve been running on fake whys—not real purpose.You’ll hear real stories, common pitfalls, and practical ways to spot when you’re powering your show with the wrong fuel. Most importantly, I’ll help you reconnect with your true motivation, so you can bring more clarity, confidence, and energy to your podcasting journey.Let’s get honest, make the shift, and rediscover the real “why” that keeps us hitting record—even when nobody’s watching.Subscribe to get my latest content in My Podcast Guy Newsletter3 Key Takeaways:“Fake whys” look logical, but won’t fuel you long-term. Chasing download numbers or fearing you’ll be left out aren’t powerful enough reasons to keep your podcast going month after month.Outcomes aren’t foundations. Metrics like downloads and sponsorships are results—not your core reason for creating. Treating them as your engine will drain your energy fast.Your true why is your North Star. When you anchor your podcast in a deeper purpose—like serving others honestly or sharing what you wish you’d heard—it sustains you even when the numbers fluctuate.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you’re struggling with consistency, feeling stuck, or wondering if your show still belongs in your life, this episode will help you find a purpose that’s honest, specific, and powerful enough to carry you forward.Welcome to The Podcast Why. I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting, and in this episode, I want to help you reconnect with the real reason your podcast matters—both to you and to your listeners.After ten years working with podcasters, I’ve noticed that most of us start out with answers that sound good, like “I want to grow my business” or “I want to build my brand.” But when the excitement fades and the grind sets in, those surface-level reasons just aren’t enough to keep us going.Today, I’ll share a story that illustrates what discovering your real, sustaining “why” feels like. You’ll hear practical advice and questions to help you cut through the noise and get clear on what truly motivates you to keep showing up behind the mic.Subscribe to get my latest content in My Podcast Guy NewsletterHere are three key takeaways that can help any creator rethink their podcast’s purpose:Surface answers won’t sustain you. Saying you want to “help people” or “grow your business” sounds great, but if you’re struggling to show up consistently, your why might be out of date or too fuzzy.Your real why is personal and current. Ask yourself: Why does your show exist today? Who would truly miss it if it were gone, and what would they miss? Getting specific makes your content—and your motivation—more sustainable.Clarity is a game-changer. When you uncover your deeper why (like speaking directly to a past version of yourself or helping someone feel less alone), creative energy and consistency start to flow again.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you’ve ever felt stuck, inconsistent, or started doubting your show, you’re not alone—and this podcast is for you.Welcome to The Podcast Why—I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting.After more than a decade working behind the scenes with everyone from solo creators to big business podcasts, I’ve learned that the secret to a sustainable show isn’t perfect gear, viral moments, or chasing algorithms. It’s about knowing your “why.”I share what you can expect from each episode: short, focused, and practical ideas to help you reconnect with your purpose, clarify the direction of your show, and make podcasting feel more meaningful and manageable. Every episode includes real stories from my years of podcast consulting and simple reflection questions so you can take action right away.Subscribe to get my latest content in My Podcast Guy NewsletterIf you’re ready to go deeper than surface-level advice and build a show that’s aligned and worth the effort, join me for season one. Let’s rediscover your why together and create a more intentional, fulfilling podcasting journey. Hit play—your mic, your listener, and your future self will thank you.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)https://creativecommons.org/licenses/by-nd/4.0/Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Email marketing has the highest return on investment when compared to all the available marketing channels. This is according to Campaign Monitor.Here are my 3 reasons why you should definitely consider email marketing as an effective method to grow your podcast audience. 1) Strengthen the Relationship Between You and Your Listeners2) Convert Subscribers to Listeners3) Share Additional Content with Your SubscribersPodcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Copyright 2026 My Podcast Guy Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans. They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here’s what we found: Which day of the week is everyone sending their campaigns? Email marketers favor Thursday (closely followed by Wednesday) for sending out their campaignsWhich day of the week generates the most opens?Thursday is the weekday with the highest open rate in the first 2 hours of sending, closely followed by MondayWhat time of the day generates the most opens?Most email opens occur between 11AM-12PM, with another peak between 6-7PM and an interesting late-night bump at 2AM (in the sender’s time zone).And more takeaways in this episode.Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Copyright 2026 My Podcast Guy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Has your business considered podcasting?Or is your current business podcast not growing your brand?Circle270Media Sessions and CD 92.9 FM present Grow Your Business Podcast!You and your team will hear tips and insights about creating and marketing your business podcast, from professionals who are podcasters and work with podcasters.+ Why are podcast websites so important?+ What makes your podcast unique on social media?+ What does monetizing your podcast really mean?+ Why should your choice of podcast equipment be the LAST thing you need to consider?+ What do experienced podcasters wish they would have known earlier?Learn how to focus on the WHY you're podcasting, not on the HOW to podcast.The session is Wednesday, September 28th from 4pm-6pm in The Big Room at CD 92.9 FM in The Brewery District. Following the session, The Big Room will be the place to network and ask more questions during our infamous Beerstorming Session.Thanks to MyPodcastGuy.com, Robles Designs, TJE Communications, Don The Idea Guy, and CD92.9 FM.Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

As you know, I call this podcast Note To Future Me because I needed a theme around why I do my business podcast. And recording future notes to myself seemed a reasonable and very practical way of reminding my future self of podcasting tips I should take note of, and implement.Well, of course, these Notes To Future Me are just my way of talking to you, my listener, about what I see working, or not working, for podcasters. Whether they are my podcast clients, or I see and hear comments made by other podcasters in podcast groups.In the end, we all learn from the successes and the misses. Since the beginning of the year, I have been making quick notes to myself, observations as they are, about the successes and the misses I have experienced with my clients, as well as what I see commented on by other podcasters. And I now have enough to where I think they should be placed on a Note To Future Me episode - for you and for me.Here we go…My favorites? If I HAD to choose, I would say #20, #30 and #33.Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Copyright 2026 My Podcast Guy Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Google is finally cleaning up its product portfolio and merging services that just make sense to merge.YouTube is embracing its position as the most-used podcast platform, though unintentional by YouTube, by launching a dedicated podcast page.The podcast page doesn't do much right now. It shows "Popular Episodes" and "Popular Podcast Playlists" for random shows. Clicking through still only gives you the normal YouTube interface. This is all part of a slow rollout plan, which looks like a major push into podcasts from Google's media brand.As the lines between podcasting and YouTube blur, any step the company takes toward consolidating listening could pose a challenge for competitors Spotify and Apple Podcasts. But an opportunity for podcasters.So what does this mean for podcasters today? We think it means podcasters need to be ready to know how YouTube works for search, and be prepared for this platform to be a great tool to brand and market your business podcasts.YouTube is the largest search engine out there, so we might as well make it work in our favor! We have done some research for you and our clients, and we are breaking it down into 8 tips for YouTube SEO. 1. Keyword research 2. Optimize your podcast episode titles for discoverability3. Use common search phrases for discovery and naming4. Write smart video descriptions5. Use both tags and hashtags6. Use SRT files or closed captioning for YouTube SEO7. Strong content is key to YouTube SEO for podcasts8. Engage and encourage Interaction with your YouTube audiencePodcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Copyright 2026 My Podcast Guy Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Podcasting Is The Future For Your BusinessPodcasts can be used for many different areas of business.In our experiences with our business podcast clients, here are four ways that podcasts can benefit your own business.Traffic GenerationNot only can podcasts be shared internally, but they can also be used to target your audience of consumers. Think about what your ideal target market wants to hear from you in 10, 15, 20, or 30 minutes. It’s as if you’re talking to them one-to-one and they’re absorbing all you have to say. That is an incredibly powerful tool to have in your arsenal. The added bonus is that, if they like your content, they’ll talk about you, your brand, and your business to others, increasing your traffic.ConvenienceOnce your listener subscribes to your podcast, your episodes will automatically be added to their library, meaning they don’t have to search for each new episode using keywords. Your brand and your words will already be waiting for them.Brand BuildingGiving your market and audience different ways to consume your content and showing that you are an expert in your field gives your brand power.Additional Revenue StreamsIf you become successful in publishing and engaging different audience types, the industry can be quite lucrative. In the U.S. alone, podcast ad revenue is expected to reach $4 billion this year by 2024. The more consistent you are in your efforts, the more you will grow. Omnipresence and consistency are key.Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Copyright 2026 My Podcast Guy Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

It is now being reported from FTC disclosure rules that podcasts guests are paying hosts up to $50K for an interview. The disclosures around that exchange aren’t always clear or even existent. The broader podcast industry hasn’t discussed standards around disclosures, and some podcasters don’t know this is happening.The concern many podcasters are expressing is that it taints the medium. That "we are going astray from the core podcasting values that built this space."Or are we now maturing as a medium? Do we now have a better grasp that the content that podcasters create has value? Though it would be argued that it's not the content being sold, the listeners are. But doesn't content and listeners go hand-in-hand? If you don't have great content, you don't have listeners. We need to start giving our listeners and podcasters more credit. Listeners have all the power to make a podcast worth something to the podcaster, whatever that may be. It may be monetizing the content, or just creating and nurturing a community of followers. And give the podcasters credit as well. They know to have a following, they need to deliver content that keeps listeners engaged and respected.Why this matters: No one likes to be misled. But. As this article on The Big Lead pointed out, it’s not necessarily a bad thing if people want to pay for more exposure. There are a lot of ways to make money from podcasting. Whatever you do, keep the FTC’s guidelines in mind. Regardless of the medium you work in, the FTC says deception occurs when consumers are misled about the nature or source of advertising or promotional messaging.Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP Copyright 2026 My Podcast Guy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Here as some tips for you to implement to get your podcast listened to by more people.Invest in the best quality audioYou’ve heard this one before but it bears repeating. Don’t underestimate the importance of quality audio production. Services like Circle270Media Podcast Consultants can support you with making sure you have the best sounding podcast your budget can afford. If it’s difficult for your audience to listen to your podcast… they’ll stop listening to your podcast. Release consistentlyPick a day and time and stick with it. Research shows early week is great for business or personal growth podcasts, for example. And the latter part of the week for more light, entertainment, and lifestyle podcasts. But that doesn’t mean you have to release at that time based on your podcast content. Be sure to release your episodes on the day and time your audience expects to download it. And a schedule that fits YOUR schedule. Become a part of your listeners' routine. Purchase the url for your podcast You may not use it right away. But when you’re ready it will be yours. Currently, Apple Podcasts has no restrictions regarding two or more shows having the same name. So owning the url is critically important. Upload your podcast to your website or create a specific website for your podcastIf your existing website is different from the name of your show, be sure to buy the domain for your podcast. Then redirect it to your website. Use the podcast url when asking people to visit the website on your podcast. For example, If the url of your business website is allthingspopcorn.com but the name of your podcast is Movies And Snacks. Ask your listeners to go to moviesandsnacks.com and have that url redirected to allthingspopcorn.com. Transcribe each podcast episodeServices such as Sonix, Headliner, and Descript are affordable and make transcribing your podcast episodes quick and easy. Use these transcripts to write your show notes, and social media posts. As well as find content for your audiograms. Then write detailed show summary notes and upload them to your hosting platform, your website and YouTube. Detailed show notes can be created from a transcription of your episode and should include a number of things. The description of your episode, a few key takeaways, some time-stamped highlights, your guest bio and headshot, and resource hyperlinks of items mentioned or promoted on the episode. It’s all about the SEO for your content.Promote with Audiograms and use the caption featureCompanies like Headliner and Wavve make creating audio clips simple. Use the cover art of the episode along with up to 59-second audio clip to post to your social media. The 59-second mark is important if you want your audiogram to play in its entirety when people scroll their feeds. Upload your podcast and your audiograms to YouTubeTake advantage of expanded discovery possibilities using the second largest search engine in the world. Be sure to upload your show notes. And don’t forget a link to the episode so people can link directly to your episode to share with others. Do not underestimate the importance of #hashtags Use them in all your posts promoting the podcast. This is a step you may be tempted to skip to save time. Don’t skip it. It can make all the difference in getting your podcast episode discovered by new listeners, and the press and media. Send out an announcement email to your guests with podcast assetsWhen working with guests, make sure you ask them what they could use from you to promote the episode.  As well as who to send podcast assets to. These podcast assets will probably include, for starters, links to the episode on Apple Podcasts and Google Podcasts. By using these, users can link directly to your episode. Speaking of links, don’t forget to give them a link to your podcast website, and a specific link to that episode on the site. Be sure to include one or two pre-written social media posts in the email so your guest can cut-and-paste them. Send them a graphic image that has their image in it and an audiogram with their voice in it. The more simple you make it for them to share it, the more motivated they are to promote it. Create a template of the outreach email to be more efficient. Repurpose your contentOne of the biggest advantages of podcasting we emphasize with our clients is the repurposing of the content that is created. For example, you can record your episode one time, transcribe it and then use the content to create social media posts, show notes, blog posts and articles you can post on platforms like Medium. When you do this, you become more recognized as a thought leader in your niche by having more than one piece of content to publish. All this without having to stress about how the next content idea is going to be generated. Work it or Delegate itThese pointers can seem like a lot of work. But believe me, they’re all worth the time and resources you spend to execute them. If you have the budget, work with a podcast consultant like Circle270Media Podcast Consultants, so we can help you focus on creating your best content. Podcast fade can be a real issue. Get a solid workflow down so you can optimize all the energy it takes to release and promote a podcast. You don’t have to do all things at once. Choose the top 2 or 3 items you find easiest for you to take action on and begin there. Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Copyright 2026 My Podcast Guy Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Your podcast has an audience - it’s just a matter of finding it. And the easiest way to do so is to promote your podcast. But where do you start? Let's get you started with this episode.Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Copyright 2026 My Podcast Guy Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Some interesting results from a study done by Improve Podcasts, conducted as an online survey in Q1 2021 and received responses from 1,076 people who self-identified as podcasters, the majority of whom were located in the U.S.Why I want to spotlight this study is this - many of the podcasting statistics were surprising. But also shed a lot of light on the current state of podcasting, and points toward new future trends.Here are the TOP 12 Actionable Highlights, Trends, and Podcasting Statistics. Improve Podcasts Study of PodcastersPodcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Copyright 2026 My Podcast Guy Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

How do you cut through the clutter uh of over a million podcasts, compete with the big players, and drive leads to your business?In just 9 minutes you'll find out.Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Copyright 2026 My Podcast Guy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Take a break - it's ok. I talk more about my break, and why you should not feel guilty about your occasional breaks.Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Copyright 2026 My Podcast Guy Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is not one of those episodes on how to grow your podcast audience and make lots of money from your podcast. You’ll find that “advice” (and I put that in air quotes) on that elsewhere. Here are some ideas on how to develop a healthy and rewarding relationship with your podcast.  A few episodes ago I put together some ideas on how to avoid podfading. This episode is for you if…don’t want to get frustrated after a few monthsyou record and publish a podcast and it often feels like a burdenyou’ve given up recording and publishing your podcast and need some motivation to start it up again.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

As a podcaster, producer, and podcast consultant, my clients ask me questions and I offer direction to help them be better creators. Over the past years working with my clients, this direction usually falls into five essentials that make a good podcast.Is “it” your voice?Is it entertaining?Is it informative?Is it edited?Is it good?Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize. January is one of the most popular months to start a podcast. But what happens to those podcasts in February or March?This is when podfading starts.Here are more thoughts on how to avoid podfading, whether you’re just about to begin podcasting or already have been for a while.Know the reason why you're podcasting to avoid podfadingIf you just want to build a following or have profit as an end goal, you are going to be quickly disappointed if that doesn’t happen as soon as you would like. If at all.Your podcast topic needs to energize youOne of the easiest ways to avoid podfading is to be genuinely interested in what your podcast topic is about. Who wants to discuss something they don’t really care for? Who wants to listen to a podcaster who really doesn’t care about the topic they’re podcasting about?Get the help you needYou are going to find there are many tasks to be done before that episode is ready for release. It needs editing (I talk about this in the previous episode about podfading), it needs show notes, it needs to be uploaded…the tasks start to add up! And that doesn’t even start the conversation about promoting your back catalog of episodes.If you just want to record your episode and hand off the rest to someone else, that’s perfectly normal. And it makes sense to protect your time. Your focus needs to be on creating content for your listeners.You’re allowed to take a breakIt’s okay to take some time away from creating your podcast! Before taking a break, make sure you let your listeners know. You don’t want them wondering where you are or worse, unfollowing the podcast because they think you’re done.Rediscover your purposeAsk yourself, do you know what you talked about on your podcast 3 episodes ago, without looking? If you’re finding yourself in a relentless rhythm of recording and releasing, you’ve probably forgotten about the reason that you’re podcasting.Determine what your “why” is and evaluate if it has changed. Revisit your podcast’s mission statement. It’s okay to transition from one “why” to another. Find inspirationGetting inspired again may not be as difficult as you think! Maybe there’s someone who you look up to in your content niche. Get them on as a guest! Hearing their thoughts may foster some new inspiration in your podcast.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize. With the reasons wide-ranging, they usually fall into one of the following categories.Lack of any planningTopics that are focusing on the wrong areasExpectations that are unrealisticOver-complicating the processHow To Avoid PodfadingIt's all about building on a solid plan and creating a sustainable content creation methodYou need to know why you want to podcast,who you want to reach with your podcast, and why you want to reach them with a podcast.In this episode, I want to cover some key points that I think are enough to save almost any podcaster from podfading.Create a List of Potential Future EpisodesWhen you've identified your overall topic, and the people you want to reach, breaking this down into episodes is important for a number of reasons.Seeing a list of potential episodes lets you focus on the direction of the show. Block Out Time & Stay SustainableKnowing how much time you can dedicate to working on your podcast is crucial. This includes from initial thought on the episode topic to publishing the episode.Rather than worry what is the best publishing frequency to grow your podcast, choose a release frequency that's sustainable for you. That might be weekly, bi-weekly, or you might even want to consider podcasting in seasons.Make a choice, and work out how much time you'll need each week to manage it. Block out that time. It’s a non-negotiable.Make Your Setup Easy & AccessibleWorking with Circle270Media gives my clients the luxury of a permanent setup or studio environment for recording. There's a decent chance you don't.This is where simplicity can trump having lots of your own sophisticated and complex equipment.When recording an episode means spending lots of time setting gear up, then taking it down afterward, you're at risk of losing your motivation.The more gear in your recording chain, the more risk there is of not switching it on properly too. Doing a great interview and not actually recording it will most certainly put doubts in your mind. Don't Get Bogged Down By EditingEditing will make your podcast flow better, and make it sound more polished and professional. Editing should be used sparingly, not as a crutch. This means being more mindful of the structure and focus of your episodes before and during the recording session. Treat your recording sessions as if you’re live. This will tighten up your presentation skills.Recording longer episodes on the basis that you can clean them up in editing will add hours of unnecessary work to your schedule.  Or the additional cost to you if you pay an editor.Experiment With FormatsYou're the boss of your podcast. This gives you a lot of freedom.Even though I just mentioned that planning is vital, there are certain things that should remain flexible. One of those is definitely your podcast format.Many new podcasters will declare things like “I'm going to do a 20-minute interview show.” Why 20 minutes? What if your conversation lasts 15 minutes, or 40 minutes? And then, why just interviews? What if you've got something you'd like to discuss directly with the listener.You can make a case for having your listener expect certain things from your show. But in the early stages, the small audience you have won't “expect” anything from your format.Forget Apple Podcasts Even ExistsThe most important thing you need to think about regarding Apple Podcasts is submitting your show there.Once you've been approved and listed in there, then forget about it. Set it and forget it.  Forget the hype around a ‘New & Noteworthy launch plan' or anything else like that. You're creating content for your audience, not Apple, or Spotify, or Google Podcasts, or fill in the blank.When your podcast strategy is based on creating the best possible episodes for your listeners, your audience will grow.Embrace the early days as an opportunity to try and test different things. Find out what feels right for you by doing it. Don’t become rigid in how your present your content. You have to remain excited about hitting record each and every recording session.Don't Expect FeedbackTreat listener feedback as a bonus rather than an expectation.Oh, this is especially true in the early days. It takes a long time to build an audience. And when you do, hearing from listeners can be rare. You’re a podcast listener.  When was the last time your sent feedback to your favorite podcasts? Gotcha, didn’t I? Don't get discouraged though. Most podcast listeners are in the ‘silent majority' camp. They are loving what you do. But they'll potentially never reach out to you about it.This doesn't mean you're doing anything wrong. Make sure you are providing a ‘contact' section on your website and a strong call-to-action at the end of your episodes.Just keep putting out great content. On rare occasions, when you do hear from a listener, be sure to make the most of it. Take the time to reply and get to know them.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

There are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements:Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it.Check for a "guest submission" process before pitching. If there is one, follow it.Focus your guest pitch on a specific solution for the audience. What can you do for this audience?Be detailed in your pitch. Mention specific episodes and elements of the podcast. Talk about what like about the podcast.Be patient. Give the host enough time to follow up with you. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

A new study (Q4 2021) from Borrel Associates shows small to medium-sized local businesses are aware of podcast advertising but need to be educated on how to purchase podcasts ads. Podcasters are in a prime position to do this, more so than radio account executives. I hope my insights from 35+ years in radio show you the opportunities you have right now.Nearly four in ten local advertisers (38%) say they advertised on local radio in the past 12 months, more than double the portion that bought streaming audio ads (15%) and thirteen times the number that purchased podcast advertising (3%). These new findings from Borrell Associates’ latest survey of local advertisers illuminate a serious awareness issue digital audio advertising has among small and medium-sized businesses.The survey of 178 local businesses conducted from October-November 2021 is the basis for “How Local Marketers View Streaming Audio,” a new report from Borrell. It found respondents were much more familiar with how to buy ads that run on local radio stations compared with streaming audio and podcasts. More than half of the panelists surveyed had low levels of understanding of how to advertise in podcasts.The fact that only 15% have dabbled in streaming audio advertising isn’t because they don’t believe in its effectiveness. Four in ten (38%) of digital audio users say it has been very or extremely effective. That’s in the ballpark with the 43% of those using local radio station spots who said the same about broadcast radio.One glaring reason why advertisers have lower awareness levels for how to buy digital audio is that a majority of panelists (62%) say they haven’t been pitched on digital audio/podcast advertising. Of the 28% that got the pitch but passed, Borrell says 40% said it was too expensive. Not knowing enough about it was another prevalent reason why many panelists have not yet ventured into digital audio advertising.“They aren't buying it because they don't know about it. No one's talking to them so that probably feeds into why they think it's too expensive,” said Borrell Associates VP of Research Corey Elliott in a video summary of the findings. “It’s hard to get behind something when you don't know about it and hard to buy something when it hasn't been pitched.”Suggesting there is a significant untapped opportunity, more than half of small and medium-sized businesses surveyed by Borrell who have not tried digital audio or podcast advertising have at least slight interest in this type of advertising.And among those with any interest in streaming audio or podcast advertising, the main info businesses are seeking before buying include reach, targeting, geographic scope, and reporting metrics.Digital Seen As Better For Targeting and ControlThe survey shows local businesses see streaming audio/podcast ads as offering much better-targeting capabilities, more accurate reporting metrics, and better control over where ad content runs. They even view them as more affordable compared with traditional radio spots. But traditional radio spots have the advantage when it comes to ease of buying. As far as response rates to ads go, the panelists perceived them as not being much different on radio versus online.While there were wide discrepancies between digital and traditional audio when it comes to purchasing, the vast majority of respondents say they listen to audio media regularly. Just over six in ten (61%) listen nearly every day to traditional radio and 77% tune in every week. Half (50%) listen to internet/satellite audio daily and 69% weekly. For online/satellite listening, music is the overwhelming draw, with 87% listening for that reason; 39% consuming podcasts.In other findings, panelists are most aware of advertising when listening to local radio stations and less aware of ads on radio station websites or other digitally streamed audio content. The data shows more than half of survey-takers (56%) are very aware of advertising when listening to local radio stations, compared to 27% for internet/satellite audio listeners and 39% for podcasts.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

So you’re struggling to build momentum and continued interest around your podcast. The most difficult thing for many people is that it takes time to grow an audience. Podcasters want "instant gratification," and get frustrated and lose interest when their show isn't an immediate success.Let’s review 7 basic ways to build momentum and continued interest around your podcast after your initial launch.7 Simple Basics To Build Momentum Around Your Podcast1) Understand your niche. You did your research, and you know this is the lane you want to be in. Use these 5 Steps to continue to define and understand your podcast niche.Identify your interests and passions. Identify problems you can solve.Research your competition.Determine if this niche can continue to build an audience.Evolve and test your niche idea.2) What is the message behind your podcast?What makes your show different from the other shows? What is your unique take on the subject? And why should people listen to you in particular? If you can't think of a reason why people should or will want to listen to your show, there's not much point in you publishing it.The message and purpose behind your show is so important. You want people to buy into your show, not your episodes. As in sales, it’s easier to retain listeners than to gain new ones. Your message and purpose are what captures them. This is going to lead to long-term success.3) Knowing your target audience and how and when they will listen to your podcast will help you decide on the length. Make sure the podcast length fits into their listening day. Start with a small commitment, then when you have the following increase the time if and only if it adds value for the listeners. Make sure your content is on point. Being clear about the message of your show should help with this. If your message is clear people will be attracted to what you have to say.4. Find out which social media platform your audience is most engaged on. If you have a travel show, maybe it's Instagram. If you have an education podcast about language, maybe it's a Facebook group. This is going to be unique to you and your show. So find out by doing simple research and pinpointing where the largest community is for your niche.5) Be consistent on ONE social media platform. Understand that you aren't a marketing guru or a social media agency. You don't have all the time in the world or all the content in the world to engage on all major social media platforms to ensure growth through engagement.Your attention will be divided. You'll feel overwhelmed, overworked and the worst part, you WILL most likely not get the results you are expecting. Figure out the algorithm of that one social media platform. Do your research on what works, and what doesn't. And then start using the platform using best practices. This takes concentration and time. Now create your own community on this platform. This community is going to be another way to share value with your listeners. It’s a place where you can build connections and relationships with your audience. It's a place where you can produce engaging content using your podcast content and additional content. It's a place for you to brand awareness of your podcast and content. 6) Create a positive and safe social media ecosystem. Have a dialogue with your followers. Ask your audience what they think of each episode. What would they like to hear more of? Doing this will build interest amongst those who haven't heard a recent episode, but are part of your community. And then you want to do the same in your show. Before you get into the main segment or at the end of the show, talk about something going on with your online community. It will increase your listener's curiosity. They will feel like they are missing out and will want to be part of what you're building. Have a very simple yet specific call to action for your audience to join.7) Like everything in life. THIS. WILL. TAKE. TIME.But the good news is the more time you put in the better. Stay consistent and focused. Amazing results will follow.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up time to talk more about your new or established business podcast.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

What does it mean to go beyond being a "podcaster?"My guest on this episode is Matty Staudt. He's been making podcasts for entertainment and business for over 14 years. Since cracking the mic at 16, audio has been his life at such companies as CBS, Stitcher, iHeartRadio and currently Amaze Media Labs.According to Eric Nuzum, podcasters are audio makers, but they’re not in the audio business. Following his podcasting masterclass at Radiodays Europe in September, the veteran creator, strategist, and Magnificent Noise co-founder was asked to deliver five ideas around podcasting. "Idea Number 1: Don’t be a podcaster." Nuzum encourages podcasters and radio producers alike to think of themselves as "audio makers." Worrying about platforms will only limit your perceived versatility. To let go of that label now is to save yourself existential anxiety in 10 years when something new comes along."Idea Number 4: You are not in the audio business." Those that make podcasts are in the community building business, Nuzum says: "You are establishing a hub for a community of people who love a subject or a topic and want to…interact about it." Fostering that hub isn’t optional if you plan to grow."You are not in the audio business; you are in the community building business."Matty and I talk about how brands look at podcasting, and their mindset on how podcasting builds community. And how podcasting is central to community building and engagement for businesses and brands. It's about looking at podcasting as a means to an end - your business or brand goal.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up time to talk more about your new or established business podcast.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

What can you do to promote your podcast? We have done some research with our clients, and fellow podcasters, and put together 13 different buckets of ideas on how to do it.The best tip - Don’t get overwhelmed by marketing tips. Every tip you read has worked for that particular person. Do what’s comfortable, do what you will do consistently.Let's dig into how to collaborate.1) “Brand partnerships” with an organization or brand product that has a similar audience. Cross-promote by mentioning them in your podcast, and ask them to spotlight you in their newsletter.2) Don’t try to recreate the wheel or build an audience from scratch. Podcasters already have audiences, so tap into them by having them on your show. Encourage them to share the episode with their audience! This is an immediate way to get in front of thousands of new people, without spending a dollar in ads! 3) Network with other Podcasts. Partnering with other Podcasts is valuable. Don’t look at everyone as competition. You have an opportunity to capture their audience and vice versa. With an estimated 2 million podcasts (2021), stats are showing only 300k to 600k podcasts publish on a regular basis. There is enough space for everyone! 4) Show your fandom. Amplify the shows you love and that favor will be returned. 5) Start a traditional street team. Arm your super fans with stickers and flyers, digital postcards, podcast business cards, and audiograms, to help spread the word. 6) Partner with established businesses and have them link to your podcast. This is a win-win as you get access to their clientele while you provide them with valuable content to share with their audience. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up time to talk more about your new or established business podcast.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Developing a podcast brand may be the last thing you think about when putting together your podcast.  And this may be why most podcasters fail.The term “brand” refers to a business and marketing concept that helps people (your listeners) identify a particular company, product, or individual. Brands are intangible, which means you can't actually touch or see them. They help shape people's (your listeners) perceptions of companies, their products, or individuals.Here's an easy way of wrapping your head around branding. What do people say your podcast is when you're not in the room?Can a person (you) be a brand?Anyone can quickly and easily be a brand. You don't need to be famous.Branding is important because not only is it what makes a memorable impression on your listeners, but it allows your listeners to know what to expect from your podcast.A strong brand will help your audience identify with your message and keep them coming back for more content. It also helps establish your topic as a credible source. The best podcasts have a distinct voice that is personable and authentic.  Which leads to a loyal following who will continue to listen even if they don’t have anything new to say.The key strategies to build a strong brand are:-Define it-Match your podcast name to it-Develop it-Develop the look-Get it out there-Get it out there consistentlyDefine your podcast brandTo create your podcast brand effectively, you need to have a clear idea of the type of the brand you are wanting to create. You need to understand what your ‘brand’ is. Here are some questions that can help you.What is your podcast’s mission?What is your podcast’s vision?Who are you targeting as the key listeners to your show?Why should they listen?What can they expect when tuning into your show?Match your podcast name to the brandAfter defining your podcast brand, decide on a name for your show. But not just any name! You need to decide on a name that strengthens your brand, and leaves no doubt about your brand in the mind of your targeted listeners. Your podcast name needs to match your brand.Your podcast name should be:uniquecatchyeasy to rememberconsistent with the message on your podcastPut the time in to find the right name.Use Google searches. Brainstorm with your podcast partners, family and friends (you’d be amazed what will come out of a “beerstorming or beanstorming session”). Keep the list, let it set for a day or two, and come back to it with fresh eyes and a clear mind. Let the process work, and you’ll have the perfect podcast name that is your brand identity!Develop that podcast brandDevelop your own signature style for your podcast. There are countless things that work together to produce your podcast’s “unique voice”, including your:personalityco-hostsguestsinterview styledelivery and tone of voice“audio logo” or intro musicexpertise in your content areaconnection with your listenersunique angle on your contentDevelop your podcast brand lookUse color and imagery to further develop and strengthen your podcast brand’s unique identity.Your podcast’s thumbnail cover art is typically the first thing people see when it comes to your podcast. It’s got to be on your brand! Great podcast cover art gets listeners to engage with your podcast brand. Get your podcast brand out thereTo strengthen your brand, you need to be out there. Be present with your podcast  This simply means finding other places for your podcast and brand to be seen and heard.Some ideas include, but are not limited to:guest appearances on podcastsspeaking opportunities at conferencesstrategic social media content postings and tagging key individualsguest bloggingnetworking eventsThe more places people are able to “find” your podcast brand, the stronger your presence will become.Keep your brand out there consistentlyImplement and stick to a schedule that guarantees you will successfully publish valuable content. To grow your podcast brand, you can’t change the type of content and message you are sharing. Maintain your focus to build your authority within your category.A consistent presence of your podcast will solidify your podcast brand and help you develop a strong identity.Podcasts are a great medium to interact with audiences and share information. A strong brand is essential for any podcast. It helps listeners identify you as an authority in your niche. It helps you cut through the clutter of podcasts in your category. Building a strong brand for your podcast takes time, and these are steps that can help you achieve this more quickly.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic And Speak. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

We as podcasters, on the whole, underutilize LinkedIn as a marketing and connection tool. A majority of our time is spent on the other big three - Facebook, Twitter and Instagram. So what are we missing? Why are we NOT living on LinkedIn like we do these other social media platforms? Could it be we just don't know about some best practices and new features? So what better way to learn how to use this business professional media platform than to talk to one of the preeminent LinkedIn experts.Debra Mathias is the owner of Connect To Clients, based in the Raleigh-Durham-Chapel Hill, North Carolina area. Since 2011 she's been assisting entrepreneurs, small business and Fortune 500 companies to use her proven method of Networking with LinkedInShe is a LinkedIn Business Coach. Career Transition Expert. LinkedIn Sales Strategist, Relationship Builder, LinkedInLocal Host, and a Connection Specialist using Networking with LinkedIn and Career Transitioning with LinkedIn.So what are some best LinkedIn practices we need to know about?Deb's top 3 include:1. Check your dashboard daily for leads.2. Post creative content 1 or 2 times per week. We can expound on creative content and what it takes to get people to "view your content", tagging, hashtags etc.3. Like, comment, and share your network's content. It gets you in front of their audience and vice versa. How about new LinkedIn features? Deb's top 3 include:1. Cover Story. Create a video to replace your photo on LinkedIn.2. Provided Services on your profile: Add up to 5 services that your business does.3. Creator Mode. This is for influencers or anyone wanting to get their name and content out there. It will flip your activity, Featured and About Sections so that people see your content first. It will also show how many followers you have instead of connections.Keep up with what's new on LinkedIn by following Deb. And connect with her as well. When you connect, tell her you heard her on the Note To Future Me podcast, and mention your favorite ice cream flavor (she'll understand!).Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up time to talk more about your new or established business podcast.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This Facebook, Instagram, and WhatsApp incident on October 4, 2021 was more than a mild inconvenience. Or as Facebook internally called it "a snow day." As a podcaster, we hope you now see the urgency in creating a standalone website entirely separate from social media. If this downtime were to happen to Spotify or Apple, far too many podcasters would end up losing listeners. And even worse, revenue.My guest is Laura Oldham, founder of Starburst Media. I have known Laura since 2017, as she was the first guest on the TriVillage Chamber Partnership podcast Business Inspires. We've worked together over the years on a few projects. I wanted to get her insight on how important a website is for podcasters.Her focus with Starburst Media is mainly on building websites in WordPress, Shopify and Squarespace and giving her clients the tools to make their own changes so they don’t necessarily need to depend upon Starburst Media (or another firm) to keep their websites up to date.If you haven't built a podcast website, now is the time. And by podcast website, we mean a standalone website not through your hosting platform. This Facebook incident on October 4, 2021 won't be the last time social media will go down. And if you completely rely on social media to promote your podcast, to promote your business, you're building your "castle on sand," as the saying goes.As she states...If there's ever been a time, it was made clear why you shouldn't have one company controlling such a big chunk of your communications. Where people in countries weren't able to communicate with family members. And businesses weren't able to do basic commerce that rely upon Facebook.Laura covers some do's and don'ts when creating a website. Her main advice is just don't overthink it....enough that someone can find you and get a feel for what it is that you're trying to share with them, sell them, whatever it is. But even the most basic Wix website or Squarespace website can be really easy to throw together as long as you just don't overthink what should go on the website.Is WordPress the best route to go? If you blog and podcast, yes. WordPress was made for this. If you are looking at adding very little blog content to your website over time, Squarespace and Wix are good, easy options.When the time comes to build, or update, your website, you may want to consider outside help like Starburst Media offers. Laura offers some advice on what questions you should ask. Plus, notice what questions are asked of you from the perspective of a web designer. You need to know this person is on your team. Not only to build your website, but to help you maintain the best website you can. For today, and for the future.Podcasts added to your website have shown to help with your website SEO. Laura has been helping her clients with this as well.I think that's fantastic when people do take the time to make sure that their podcast is on the right services so they can easily embed each podcast. Contact Laura about your podcast website questions. Her email address is [email protected]’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up time to talk more about your new or established business podcast.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Before you launch your podcast, so much of your time and energy will be spent getting the sound and feel just right. Choosing the right format. Researching the best publishing frequency and day of the week. You're doing all the podcast things you’re supposed to do in order to make a really great podcast. Soon the time will come to press publish, and you need a plan to promote the podcast.Here are 5 simple ways to ask your listeners to support your podcast.1) Ask them to sign up for your newsletter.That being said, your newsletter needs to be subscriber-worthy. What are you doing with your newsletter beyond promoting your current episode?  How are you engaging the reader?  Is signing up worth their time?  How easy do you make it to sign up?If you already have a newsletter with subscribers, congratulations.  You now can implement one of the most effective marketing tools a podcaster can have.  Building an email list from scratch?  Here are some ideas to consider…Choose A Trustworthy and easy-to-use Email Marketing Platform. Give People Incentives to Sign Up. Create Pop-Ups For Your Website. Leverage Your Social Media Accounts. Additionally,Emphasize how easy it is to sign up for your newsletterKeep stating your call to action over time Put the link everywhereIt will build over time: You’ll see some fans subscribe immediately, but you’ll continue seeing substantial growth even 3-6 months after you launch. The key is consistently including your call to action and experimenting with what gets listeners excited to sign up. 2) Ask them to write reviews or comments about your podcast.This could take the form of Leaving a review of your podcast on iTunes, Leaving comments on your podcast Facebook page, Encouraging comments on your podcast website blog post that features your podcast episodes,Setting up a Google My Business page for your podcast, orAsk for feedback on a Google Voice phone number.3) Ask your listeners to share your podcast on social media by specifically tagging their friends.Not only does this share the podcast, tagging friends can encourage the listener to comment to the tagged friend WHY they should listen to the episode.  Feedback for you, and social media loves shares.4) Ask listeners how the podcast (or a specific episode) has helped them.There are basically 6 things you need to do in a podcast.laughcry think groan educateentertain or a combination of any of theseIf you're not doing one of those 7 things, you're boring. And there won’t be any incentive for your listener to WANT to talk about your podcast.5) Ask them to follow you on social mediaSame rules apply about the why’s of following you as I just addressed with newsletters.  Make your posts engaging, interesting, inviting, and share-worthy. It can’t be just about your latest episode publishing.If you’re looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We’ll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization. Interested in speaking with one of our professionals? Click here! We’ve put together a questionnaire to quickly fill out.  This will help us help you prior to our first information meeting, which you can schedule when you complete the questionnaire. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic And Speak. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up time to talk more about your new or established business podcast.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

September 2021 marks 5 years for Circle270Media Podcast Consultants.And what a 5 years it's been.I wanted to put together a quick "look back" for me, and for anyone else looking for advice, incentive, or insight, on how to march forward from working for someone else to working for yourself.What have I learned?Trust your gut instincts on when to start.Surround yourself with trusted people to hold you accountable.Be open to any and all opportunities.Protect your time.But, put in the time, with focus.Always have "plan B."What should have I done earlier?Engaged with a business manager and/or mentor.How's your journey? Contact me at [email protected] or go to My Podcast Guy.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up time to talk more about your new or established business podcast.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy