The Poultry Network Podcast

Tom Willings and Tom Woolman are joined by Vera Bavinck, poultry veterinarian for Kipster, to discuss a radically different approach to egg production in the Netherlands. The conversation covers Kipster’s low-impact production model, the use of upcycled feed ingredients, welfare-led housing design, natural daylight, lower stocking densities, keel bone fracture monitoring, delayed onset of lay, and the potential for mobile on-farm slaughter.The episode also touches on Groundswell, regenerative agriculture, ultra-processed food, and the broader question of how poultry systems can reduce pressure on land, improve animal welfare, and become more transparent to the public.GuestVera Bavinck Poultry veterinarian working with Kipster, alongside wider welfare, monitoring and small-scale poultry projects in the Netherlands and African countries.Main topics coveredGroundswell and regenerative agricultureTom Willings opens by reflecting on his first visit to Groundswell, describing it as a regenerative agriculture festival focused on soil health, water health, pollution control, diversity in cropping, and reintegrating animals into farming systems.The hosts discuss how regenerative agriculture differs from organic farming, particularly because regen is less prescriptive and more focused on what is appropriate for each farm, soil type and context.Introduction to KipsterVera explains that Kipster was founded around six years ago with the aim of producing animal protein — in this case eggs — while doing as little damage to the planet as possible.Key features of the Kipster model include:A target of a very low or near-zero CO₂ footprint.A house design using solar panels, heat exchange and other environmental technologies.A major focus on feed, especially upcycled or residual feed streams.Use of bakery products and other ingredients originally intended for human food but diverted into poultry feed.High levels of transparency, daylight and public-facing education.Upcycled feed and circular farmingA central part of Kipster’s model is the use of feed ingredients that avoid direct competition with human food production. Vera explains that the system uses residual and waste streams, including agricultural by-products and bakery products.Later in the episode, Tom Willings expands on this, arguing that one of Kipster’s most important ideas is reducing the conflict between land used to grow crops for direct human consumption and land used to grow crops for animal feed.The hosts note that the supply chains and raw materials exist in the UK, but the challenge is practical: feed mills are designed around current systems, and using more varied waste or by-product streams would require infrastructure, storage and investment.Kipster’s welfare modelVera describes Kipster’s welfare approach as animal-focused. Birds are not beak-treated, live in full daylight, and have access to different functional spaces within the house, including a large indoor garden area.The stocking density is described as low compared with many commercial systems, with Tom Willings noting that when all space is accounted for, Kipster birds are stocked at around six to six and a half birds per square metre.Vera argues that lower stocking density reduces pressure on the system and makes farming easier. She says that, in her experience, six birds per square metre presents fewer challenges than nine birds per square metre.Better Leven welfare accreditationThe discussion compares the UK’s RSPCA Assured model with the Dutch Beter Leven welfare scheme.Vera explains that Beter Leven uses a one-, two- or three-star system. Kipster sought three-star recognition but did not meet the standard in the conventional way because it does not provide the amount of outdoor range normally required for free-range or organic systems.However, because Kipster provides other welfare benefits — including indoor functional spaces, an indoor garden, daylight and a smaller outdoor area — Beter Leven applied discretion and awarded the three-star label.Outdoor access, avian influenza and practical welfareThe conversation examines the tension between outdoor access and actual bird use of range. Vera notes that birds often do not use the full outdoor range unless it provides enough cover, because open areas can feel dangerous to them.She also highlights the impact of avian influenza restrictions in the Netherlands, where birds may be required to remain indoors for long periods. From the bird’s perspective, Vera argues, outdoor range has limited welfare value if it is unavailable for months at a time.Natural daylight and heat managementTom Woolman asks how Kipster prevents the house from overheating given the amount of natural daylight entering the building.Vera explains that the houses use evaporative cooling systems. During recent very hot weather, with outdoor temperatures approaching 40°C, the inside temperature reached around 34°C. She notes that white birds coped better than expected and tended to move into cooler nighttime areas during the day.Keel bone fractures in laying hensVera discusses her work on Kip Up, a welfare monitoring tool for laying hens. A major focus of the tool is keel bone fractures.She explains that keel bone fractures are common in laying hens, with some measurements showing around 70% of birds developing a fracture. Vera stresses that these fractures are painful and have welfare implications, and that science has increasingly confirmed their impact.The discussion covers different types of fractures, including fractures at the tip or apex of the keel bone. Vera explains that young laying hens may still have cartilage at the keel tip when they start laying, making the area vulnerable.Delayed onset of lay and bone developmentVera describes an unexpected learning from avian influenza-related movement restrictions. Some Kipster flocks arrived later than planned, around 23 weeks of age, after being held back with minimal light to delay production.Rather than pushing them quickly into full production, Kipster allowed the birds to develop more slowly. Vera’s early monitoring showed significantly fewer keel bone fractures in these delayed flocks.Her hypothesis is that giving birds more chronological time before the onset of lay allows bone development to continue, improving skeletal robustness. She notes that it is too early to draw final conclusions, especially around persistency of lay, but the early welfare results are promising.Mobile on-farm slaughterThe episode then turns to end-of-lay hens and slaughter. Tom Willings notes that in the UK there are very few abattoirs accredited to handle end-of-lay hens, meaning some birds travel long distances.Vera explains her work with small-scale poultry farmers in the Netherlands, many of whom keep up to 249 birds and are treated as hobby-level producers under Dutch rules. These farmers often have few practical slaughter options.She has been working on mobile slaughtering units that can operate on farm while still complying with European food safety, hygiene and welfare rules. The current units are small, handling around 600 birds per day, with another designed for rabbits capable of just over 1,000 per day.Scaling mobile slaughterThe hosts discuss whether mobile slaughter could scale to farms like Kipster, which may house around 20,000 to 24,000 birds.Vera says drawings already exist for larger-scale systems, but money and complexity remain barriers. She believes mobile slaughter could be especially useful for mid-sized farms that are too small or too remote for existing abattoir systems.Kipster already depopulates over two days and catches birds upright by hand, rather than by the legs, as part of its welfare commitment through to the end of life.

In this special episode of the Poultry Network podcast, Tom Woolman and Tom Willings are joined by two younger voices from the UK poultry sector: Ed Lanning, representing the broiler industry, and Callum James, representing free-range egg production.The episode was inspired by a charity auction prize bought by Robert Lanning at the Southwest Chicken Association Christmas dinner, giving him the opportunity to help set the topic for the podcast. His chosen theme: where is the poultry industry heading, and what do the next generation of poultry producers think the future will look like?The discussion covers the major forces likely to shape broiler and egg production over the next decade, including automation, artificial intelligence, data use, labour availability, changing genetics, consumer education, food security, imports, climate change, renewable energy and farm resilience.Key themes from the episode1. The future of labour and automation on poultry farmsEd and Callum both expect technology to reshape daily farm work, but not to remove the need for skilled stockpeople.They discuss the growing role of AI cameras, robotics and automated monitoring systems that can detect changes in bird behaviour, identify emerging welfare issues and provide real-time alerts before problems escalate.For laying farms, Callum highlights the potential for camera systems to spot early signs of floor eggs, smothering behaviour or other flock-management challenges. For broiler units, Ed sees major potential in real-time data from optical and infrared cameras, as well as future tools such as automated dead-bird detection and collection.The consensus is that the stockperson’s role will evolve from purely physical shed work towards a more data-led, technical and management-focused role.2. AI, data and real-time decision-makingData emerges as one of the strongest themes of the episode.Both guests believe that the poultry industry already collects huge amounts of information, but has only begun to realise its full value. Ed notes that broiler sheds can generate dozens of readings every week, yet there is still much more that could be extracted from that information.The discussion points towards a future where AI and machine learning help producers find patterns, predict problems, optimise performance and improve welfare outcomes.Tom Willings frames this not as simple evolution, but as a potential revolution in poultry production.3. Robotics and new technology on farmThe conversation also explores practical uses for robotics, including:Automated shed walking and dead-bird collectionRobotic pressure washing systemsCamera-based biosecurity monitoringLone-worker safety toolsAI-assisted flock behaviour monitoringAutomated grading and egg-packing systemsEd mentions seeing a robotic pressure washer demonstrated at a trade show, capable of washing layer and broiler sheds, including nest boxes, floors, drinkers and feeders.While the technology is developing quickly, the guests agree that challenges remain, especially around cleaning, disease risk, robotic durability and ensuring new tools genuinely support stockmanship rather than replace it.4. Genetics: broilers, layers and future performanceThe episode looks at how breeding progress may shape poultry production over the next decade.On the broiler side, Ed discusses the continuing role of the Ross 308 as an efficient, fast-growing bird suited to affordable protein production and food security. He also reflects on the place of slower-growing breeds such as the Hubbard Redbro, particularly within higher-welfare and premium-market systems.On the egg side, Callum expects further improvements in bird productivity, longevity, feed efficiency, egg quality and shell strength. He predicts brown birds could routinely reach around 100 weeks in the future, while white birds are already demonstrating strong performance.The discussion also touches on the growing conversation around white eggs in the UK market, with Callum noting that consumers often respond positively once they understand that white eggs are simply another egg type, often with strong shell quality and good performance credentials.5. Consumer education and British food standardsA major thread running through the episode is the gap between food production and public understanding.Callum argues that many consumers are disconnected from farming and would benefit from better education about where their food comes from. His own farm-gate egg vending machines show that some customers actively want a closer connection with food production.Ed agrees, but adds that farmers cannot expect the public to meet the industry halfway without support. He argues that poultry producers need to be willing to explain the basics, open up communication and rebuild trust.The guests also stress the importance of promoting British production standards, particularly in the context of cheaper imports. They argue that UK poultry has strong assurance schemes and welfare standards, and that this should be better communicated to consumers.6. Food security, imports and global competitionEd raises concerns about future competition from Eastern Europe, particularly once the war in Ukraine eventually ends. He points to the region’s land, grain production capacity and labour availability as factors that could shift more poultry production eastwards.The conversation links this directly to UK food security. With planning permission difficult to secure in the UK and production density changes affecting domestic supply, the hosts and guests discuss the risk of imports gaining a larger foothold.The episode frames food security not as an abstract political issue, but as a practical challenge for UK poultry businesses: how to remain efficient, resilient and competitive while maintaining high standards.7. Climate change and hotter weatherThe hosts ask how climate change and more frequent heatwaves may affect broiler and layer farms.Ed points to the increasing importance of high-pressure cooling systems, better insulation and technologies such as pad cooling, which cool air before it enters the shed.Callum explains that free-range layer systems face additional complexity because opening popholes can disrupt ventilation patterns. He suggests that producers may need to look at options such as improved insulation, cooling systems and even roof-mounted sprinklers to reduce shed temperatures during hot weather.The discussion also raises potential tensions between welfare standards, natural light requirements and heat management, particularly where windows may increase solar gain inside poultry houses.8. Renewables, energy security and resilienceEnergy use is another key focus.The guests discuss the rise of solar panels, biomass heating, battery storage and heat recovery systems across poultry farms. Ed explains that solar can offer a strong payback, but battery storage could significantly improve self-sufficiency by allowing farms to use more of the electricity they generate.Callum agrees that solar and batteries are a natural fit for poultry businesses, given the sector’s high energy demands from lighting and ventilation.The episode also connects farm-level energy resilience with national energy security. Ed argues that food security and energy security are closely linked, especially given recent volatility in gas, wheat and electricity prices.

In this episode of the Poultry Network Podcast, Tom Woolman speaks with David Petrie-Dolphin of Drayton Animal Health about the behind-the-scenes work involved in bringing poultry vaccines, veterinary medicines and animal health products to market.David explains the role of a Contract Research Organisation, or CRO, and why pharmaceutical and animal health companies often use specialist external facilities to carry out regulated safety and efficacy studies. The conversation covers how studies move from early molecule testing through to animal safety work, controlled trials and real-world farm testing.They also discuss the strict regulatory environment around animal health research, including Home Office licensing, third-party auditing, GLP and GCPv standards, and the role of bodies such as the European Medicines Agency and the Veterinary Medicines Directorate. A key theme throughout the episode is animal welfare, with David explaining how welfare, ethics, acclimatisation, study design and the three Rs — replacement, reduction and refinement — shape every trial.Key topics coveredWhat a CRO doesDavid explains that Drayton Animal Health is a Contract Research Organisation carrying out animal safety and research work for veterinary medicines, vaccines, feed additives and related products.Why pharmaceutical companies use CROsRather than building and maintaining specialist facilities that may only be needed every few years, companies can work with CROs that run regulated studies day in, day out.What the research environment looks likeThe facilities are described as secure and highly controlled, but still farm-like in appearance and operation, reflecting the practical realities of livestock production.How vaccine and medicine approval worksDavid outlines the multi-stage process from early molecule testing to safety, efficacy, toxicology, absorption and withdrawal-period studies.Regulation and scrutinyThe episode covers the role of regulators, Home Office licensing, third-party audits and the need for data to be robust, repeatable and defensible.UK, European and global approvalsTom asks how Brexit has affected veterinary medicines regulation, and David explains that UK-generated data can still play a role in wider European and international approval processes.GLP, GCPv and ethical oversightDavid explains how Good Laboratory Practice and Good Clinical Practice Veterinary standards create consistent global benchmarks for research, while Animal Welfare Ethical Review Boards assess study design before work begins.The three Rs in farm animal researchThe discussion explores replacement, reduction and refinement, with particular attention to using the minimum number of animals needed while still producing statistically meaningful results.Controlled trials versus commercial farm trialsDavid explains why products are first tested in controlled CRO environments before moving into commercial field conditions, where farms, management systems and geography can all vary.Animal welfare in trialsThe conversation ends with a focus on welfare, including acclimatisation, stress reduction, careful handling, bespoke study design and rehoming animals where possible.

This week on the Poultry Network podcast, Tom Woolman and Tom Willings are joined by Harrison Davies, technical manager at Aviagen, to discuss the launch of the Ross 308 505 Club.Harrison explains what EPEF — European Production Efficiency Factor — means, how it is calculated and why it provides a useful benchmark for broiler crop performance. The conversation covers the move from the 470 Club to the 505 Club, the impact of stocking density, the importance of brooding, and why FCR and average daily gain are helping drive recent performance gains.The episode also explores the role of technology, ventilation, bird behaviour and stockmanship, with Harrison stressing that while genetics set the potential of the bird, consistent management is what delivers performance on farm.Sponsored by the Poultry Network Supplier Directory 2026/7.

In this episode, Tom Willings and Tom Woolman are joined by Gary Ford for a wide-ranging discussion on the UK egg sector, covering organic production rules, environmental guidance, government price-cap speculation, chick and pullet supply pressures, and a new academy for young people in the egg industry.Episode overviewThe UK egg sector is enjoying strong consumer demand, but producers are facing a complex mix of policy, supply chain and production challenges.Gary Ford explains why the organic egg sector is watching UK-EU SPS alignment discussions closely, particularly around derogations for non-organic protein in poultry diets and range access for pullets in rear. He also outlines work with Defra to ensure policymakers understand the practical consequences of changes to organic production rules.The conversation also covers a forthcoming environmental guidance document for free-range layer producers, developed with the Environment Agency and Natural Resources Wales, as well as industry reaction to reports that government had discussed possible price caps on staple foods including eggs.Later in the episode, the panel discusses growing concern around chick and pullet availability, with lead times reportedly stretching to 15-18 months for some new entrants. Gary highlights the need to focus more attention on the pullet rearing and breeder sectors, warning that the wider egg supply chain must keep pace with expansion in the commercial laying flock.The episode closes with details of a new academy for young people in the egg sector, launched in conjunction with ForFarmers, which will give a small group of participants exposure to the full egg supply chain over a 12-month period.Key topics discussedOrganic egg production and UK-EU alignment Gary explains that the organic sector is part of wider UK-EU SPS alignment discussions aimed at reducing friction at the border. Two key derogations are under scrutiny: the allowance for up to 5% non-organic protein in diets for younger poultry, and rules around pullet access to range during rear.Engagement with Defra The industry is working with Defra through monthly meetings, a producer group and a planned “walk the organic food chain” exercise in the autumn, designed to show policymakers the on-farm impact of potential regulatory changes.Environmental guidance for free-range layer producers Gary outlines a new guidance document being developed with the Environment Agency and Natural Resources Wales. The aim is to provide producers with a “one-stop shop” covering environmental legislation and good practice for free-range layer units.Retail price-cap speculation The panel discusses reports that government had been in talks with retailers about potential price caps on staple foods, including eggs. Gary says the idea caused “disbelief and anger” among producers, although Defra later reassured him that mandatory price controls or caps on egg prices were not government policy.Eggs as an affordable protein The discussion highlights the continued strength of egg sales, with retailers reporting double-digit volume growth year on year. Gary argues that this growth demonstrates the affordability and relevance of eggs to consumers.Chick, pullet and breeder supply pressure The speakers discuss concerns around chick availability, pullet rearing capacity and breeder production. Gary says new entrants seeking pullets could potentially face lead times of 15-18 months, describing the situation as a “perfect storm” linked to expansion in the egg sector and competition for poultry housing space.Young people in the egg sector Gary promotes a new academy for young people in the egg industry, developed with ForFarmers. The programme will recruit six to eight participants and expose them to different parts of the supply chain, including hatcheries, pullet rearing, egg production, retail and a visit to the Netherlands.

Recorded the day after the Pig & Poultry Fair — with hosts Tom Woolman and Tom Willings admittedly feeling the effects of a busy few days — this episode features Claire Wright, managing director of Clive Soanes Broilers and finance director of Soanes Poultry. Claire joins the podcast to discuss how Soanes has remained a rare example of an independent, integrated poultry business, growing and processing its own birds while supplying customers nationwide, from high-end butchers and wholesalers to restaurants, foodservice and ready-meal businesses. The conversation covers Claire’s route from accountancy back into agriculture, the company’s continued use of sexed birds, how Soanes produces a wide range of bird weights for different customer needs, and why agility, provenance and quality are central to the business. Claire also discusses sustainability trials, including ammonia reduction and beans in feed, the importance of feed in the company’s carbon footprint, rising energy and input costs, labour challenges, the attraction of a four-day working week, and the company’s £2 million investment in refrigeration to improve processing efficiency. This is a conversation about resilience, innovation and how a smaller poultry business continues to punch well above its weight. This episode is sponsored by Jaques. When you’re planning a broiler unit, every detail matters: bird welfare, ventilation, efficiency, biosecurity and long-term value. With more than 40 years’ poultry construction experience, Jaques designs and builds high-quality broiler housing tailored to your farm, your integrator’s requirements and the systems you need — from feeders and drinkers to ventilation, lighting and service control rooms. Jaques delivers functional, cost-effective buildings designed with durability, efficiency and sustainability in mind. Jaques Broiler Housing: designed and built to last. Visit jaquesint.com or call 01568 708 644.

Tom Willings and Tom Woolman record a quick round-up live from the Pig & Poultry Fair at the NEC, reflecting on a busy first day at the show. They discuss the buoyant mood across the poultry sector, the energy around the stands, the value of catching up with people across the industry, and the importance of listener feedback for shaping future podcast episodes.The conversation also covers the social side of the event, future guest possibilities, Women in Poultry’s growing presence, and a special mention for Nick Bailey as he marks 30 years in the industry.In This EpisodeTom and Tom discuss:The atmosphere at the Pig & Poultry Fair 2026A renewed sense of optimism across the poultry sectorThe buzz around the NEC and the effort exhibitors have put into their standsCatching up with previous podcast guests and industry contactsFeedback from listeners and the importance of different perspectivesEncouragement for more people across the industry to come on the podcastPlans for day two of the showThe growing visibility of Women in PoultryA nod to Nick Bailey’s 30 years in the industryKey MomentsThe episode opens with Tom and Tom reflecting on how tiring, but valuable, the first day of the fair has been. They note that the mood around the poultry end of the show feels notably positive, with businesses investing in strong stands and plenty of people seeming optimistic about the state of the sector.They also talk about the importance of using the podcast as a platform for the industry. After receiving feedback from listeners at the show, they encourage anyone with a story, business, product or perspective to get in touch and consider joining a future episode.The pair also look ahead to the second day of the fair, with plans to spend more time visiting stands, speaking to people in more detail and catching some of the talks and presentations.People and Organisations MentionedPig & Poultry FairPoultry NetworkEgg BaseHy-LineCrediton MillingRosehillAviagenElancoABNWomen in PoultryNick BaileySponsor / Event InformationMuck Management UK takes place on 3–4 June 2026 at Bodrhyddan Hall, North Wales. The event showcases manure handling, spreading and storage, with live working demonstrations and a practical conference programme. Visitors can expect more than 40 exhibitors, live machinery demonstrations and sessions covering organic manures, storage infrastructure, slurry separation, application techniques and air quality.The live demonstration schedule runs three times each day:9:00am–11:15am11:30am–1:45pm2:15pm–4:30pmFeatured machinery and brands mentioned include Vervaet, Vredo, Bauer, Holmer, Richard Western, Strautmann, Vogelsang and Future Grass Technology.The Pig & Poultry Fair discount code is valid until 21 May. Use code:PIGPOULTRYFAIRBook tickets at muckmanagement.com.

Tom Willings and Tom Woolman are back for a host-only industry roundup, swapping Bank Holiday stories before turning to the upcoming British Pig & Poultry Fair. They discuss the sessions they are most looking forward to, including artificial intelligence, poultry meat market outlooks, egg market insight and retaining talent on farm.The episode also covers recent sector headlines, including the Joice & Hill hatchery salmonella investigation, 2 Sisters Food Group’s latest soy sourcing commitment, Cranswick’s proposed poultry processing site near Grimsby, the latest Defra egg production figures, pressure around the future of colony cages, and the ongoing River Wye legal case involving Avara Foods and Welsh Water.In this episodeTom and Tom discuss:Why the British Pig & Poultry Fair remains such an important meeting point for a sector spread across the country.The forum sessions worth watching, from AI and market outlooks to women in agriculture and retaining talent on farm.Poultry Network’s show stand, the Fortnum & Mason hamper competition, and the etiquette of trade show freebies.Joice & Hill’s return to operations following hatchery restrictions linked to salmonella detection.2 Sisters Food Group’s new approach to soy sourcing and British-grown protein in poultry feed.Cranswick’s proposed new poultry processing site near Grimsby and what it could mean for growers in the east of England.The latest UK egg production trends, including continued free-range growth and falling colony cage share.BVA and BVPA calls for enriched cages to be phased out, and the industry debate around welfare, food security, affordability and import equivalence.The River Wye court case and why environmental scrutiny remains high on the poultry sector agenda.Why continuous improvement is likely to be more constructive than simply calling for production systems to be scrapped.SponsorThis episode is sponsored by Poultry Network’s British Pig & Poultry Fair Preview, a special preview ahead of the British Pig & Poultry Fair 2026 at the NEC, Birmingham on 13–14 May. The preview includes reasons to attend, forum highlights, poultry meat and egg outlooks, and exhibitor insight across biosecurity, water, bedding, housing and climate control. Poultry Network will be on Stand 6-228.

Episode summaryIn this episode, Tom Woolman and Tom Willings are joined by Rebecca Tierney, specialised poultry advisor at Teagasc, to discuss the current pressures facing Ireland’s egg sector.Rebecca explains how Irish egg consumption has risen sharply in recent years, moving from around 181 eggs per person to approximately 215–225 eggs per person. Despite strong consumer demand, production has not expanded fast enough to keep up, leading to visible gaps on supermarket shelves.The conversation explores why producers are hesitant to invest, including the high cost of building new free-range units, Ireland’s substantial land requirements, limited farmgate returns, and ongoing risks such as avian influenza. Rebecca also discusses the role of retailers, the need for fairer value to be passed back to farmers, and the importance of better industry data and longer-term confidence.The episode closes by looking at lessons Ireland may be able to learn from the UK egg sector, where severe shortages eventually led to changes in pricing, contracts and supply-chain relationships.Key talking pointsTeagasc and Rebecca’s role Rebecca introduces Teagasc as Ireland’s agriculture and food development authority, covering advisory, education and research across sectors including poultry, dairy, beef, sheep, tillage, horticulture, forestry and pigs.Ireland’s growing appetite for eggs Egg consumption in Ireland has increased significantly over recent years, but production has not expanded at the same pace. This has contributed to empty shelves and pressure on the supply chain.Why producers are not expanding fast enough Rebecca explains that a standard 16,000-bird free-range unit may now cost around €1.5–€1.6 million to build. At the same time, current producer returns are not seen as sufficient to justify that level of investment.Land requirements for free-range systems Ireland’s free-range land requirement is discussed as a major barrier. Rebecca notes that producers require one hectare per 1,000 birds, compared with one acre in the UK, creating a much larger land commitment for Irish farms.Farmgate prices and producer confidence The discussion highlights the gap between Irish producer prices and those available in GB and Northern Ireland. Rebecca says Irish free-range producers are receiving around €1.53 per dozen, inclusive of VAT, while still facing rising feed, fuel, pullet and energy costs.IFA calls for price increases The Irish Farmers’ Association is seeking higher egg prices for producers, including a clearer premium for free-range eggs compared with barn eggs. The episode also references recent poultry farmer protests and retailer engagement.Retail prices versus farmgate returns Rebecca notes that at least one major retailer has increased the shelf price by around 30 cents per dozen, but that this had not yet clearly translated into higher returns for producers at the time of recording.Imports, consumer preference and the brown egg market The conversation examines whether European imports could play a bigger role in Ireland. Rebecca explains that Irish consumers strongly prefer large brown free-range eggs, while imported white eggs have struggled to gain traction.Lessons from the UK egg shortage Tom Willings reflects on the UK experience, where falling flock numbers, avian influenza and poor margins eventually forced pricing and contract changes. He argues that longer-term contracts, greater transparency and better data helped rebuild confidence.The need for better data in Ireland Rebecca closes by highlighting the value of robust industry data, similar to the UK’s use of figures from organisations such as BFREPA and ADAS, to support clearer conversations across the supply chain.Chapter markers00:00 – Introduction to Rebecca Tierney and Teagasc Rebecca explains Teagasc’s role in Irish agriculture and her work across advisory, education and research.01:05 – Teagasc’s poultry podcast and the video learning curve The hosts discuss Rebecca’s podcast, The Poultry Edge, and the practicalities of podcast production.02:13 – Setting the scene: Ireland’s egg sector under pressure Tom Woolman introduces the issue of shortages and recent visits to Irish poultry businesses.02:44 – Rising egg consumption in Ireland Rebecca outlines the sharp increase in egg consumption and the production gap behind current shortages.03:54 – Empty shelves and producer confidence The discussion turns to supermarket availability and the lack of investment confidence among farmers.06:27 – Inflation, returns and the cost of a new unit Tom Willings asks about the economics of building a new free-range shed in Ireland.07:49 – Build costs, land requirements and farmgate prices Rebecca explains the cost of a 16,000-bird unit, Ireland’s larger land requirement, and current producer prices.09:36 – Investment risk and minimum-wage comparisons The hosts discuss the risk of tying up large sums of capital for relatively limited returns.11:18 – Succession and the next generation Rebecca reflects on whether young people are being encouraged to enter the poultry sector.12:53 – Farmer protests and IFA action The episode references recent protests in Monaghan and the IFA’s formal push for higher prices.15:20 – Imports, Europe and the brown egg preference The group discusses the European market, imports and why Irish consumers remain attached to brown free-range eggs.17:51 – Retailer response and price movement Rebecca discusses recent shelf-price increases and whether these may support the IFA’s case.19:53 – What is the solution? The hosts explore how the sector can move beyond short-term price disputes and build long-term confidence.21:07 – UK lessons: shortages, contracts and transparency Tom Willings explains how the UK egg sector changed after a painful period of shortages and poor margins.25:00 – Final reflections Rebecca highlights the need for better data, stronger industry conversations and a more positive future for Irish egg producers.