The Profitable Baker Podcast

Are you working hard, making beautiful products, and still not earning what you should be? In this episode, Annie gets honest about the very common — and very costly — ways home bakers get their pricing wrong. Not slightly off. Wrong in a way that keeps skilled, dedicated bakers stuck.This isn't just a maths problem, and Annie doesn't treat it like one. Pricing is a mindset problem too, and until you address both, the numbers alone won't fix it.In this episode:Why pricing from ingredients alone is always going to leave you short — and what you're missing when you doThe problem with setting your prices by looking at what other bakers chargeWhat "pricing from anxiety" actually looks like, and why it's an emotional decision dressed up as a business oneHow to work out the full cost of an order — including all the time you're not countingThe hourly rate exercise that changes how bakers see their own valueWhy undercharging isn't generosity — and what it's actually costing youA simple three-question framework for approaching your pricing with clarityIf you've been avoiding the calculation because the answer feels uncomfortable — this episode is for you.For structured support, training and accountability: Join The Home Baking Business Academy Membershiphttps://anniebennett.co.uk/the-home-baking-business-academy/For regular delves into baking business matters, including taking part in podcast episodes:https://anniebennett.co.uk/#subscribeFor free tips, insight and real-world business talk: Follow me on social mediahttps://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/For her website with all this and more:anniebennett.co.uk

We're wrapping up finance month with the topic that sits underneath all of it — the two words that make even the most confident bakers go quiet: Self Assessment.In this episode, Annie unpicks exactly where the fear comes from and, one by one, dismantles it. Because the dread around Self Assessment is real — but it's rarely about the form itself.In this episode:Why "Self Assessment" sounds scarier than it actually isThe real reason so many bakers dread the number at the end — and how to fix itWhat HMRC is genuinely looking for (it's not perfection)Why avoiding your figures costs you more than looking at themWhat actually happens when you file — step by step, in plain languagePayments on account — and why they catch first-timers by surprise (see also: Episode 21)Key takeaway: Self Assessment is a form. An annual form. If you know your numbers, it's an afternoon — maybe not a fun one, but an afternoon.Links & resources:Join the Home Baking Business Academy Membership: https://anniebennett.co.uk/the-home-baking-business-academy/Episode 20: Is Your Record-Keeping HMRC-Ready?Episode 21: The Tax Bill That's Actually Two BillsThis podcast is for informational purposes only and does not constitute financial or tax advice. Please consult a qualified professional for advice specific to your circumstances.For regular delves into baking business matters, including taking part in podcast episodes:https://anniebennett.co.uk/#subscribeFor free tips, insight and real-world business talk: Follow me on social mediahttps://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/For her website with all this and more:anniebennett.co.uk

Ever filed your Self Assessment and found yourself staring at a number that's much higher than you expected? You're not alone — and in this episode, Annie explains exactly why that happens.The short answer: your tax bill isn't one bill. It's two. And if you don't know about the second one, it can feel like a real shock.In this episode, Annie covers:When your first tax bill actually arrives — especially if you're newer to self-employment. The tax year runs April to April, and your first return isn't due until the January after that year ends. If you started your business in autumn 2026, your first deadline is January 2028, not January 2027.National Insurance for sole traders — how Class 2 and Class 4 NI work, why they show up inside your Self Assessment total rather than separately, and why it matters for your State Pension.Payments on account — what they are, when they kick in (when your Self Assessment bill exceeds £1,000), how they're calculated, and why the first time you encounter them can feel like a double hit. Plus: why they're not extra tax, and how the rhythm evens out over time.How to prepare — including setting aside 20–30% of income throughout the year, and when it's legitimate to apply to reduce your payments on account.This is the final episode in the April finance series. If you've been listening along, you now have a solid grounding in expenses, record-keeping, tax changes, and what your Self Assessment bill actually looks like. Well done for showing up for your business finances.Want to go deeper? The Home Baking Business Academy has a full financial programme this April covering everything discussed across episodes 18–21 — in the practical detail that's actually relevant to running a baking business from home.https://anniebennett.co.uk/the-home-baking-business-academy/For regular delves into baking business matters, including taking part in podcast episodes:https://anniebennett.co.uk/#subscribeFor free tips, insight and real-world business talk: Follow me on social mediahttps://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/For her website with all this and more:anniebennett.co.ukPlease note: this episode covers general information for sole traders in the UK and is not financial or tax advice. If you're unsure about your specific circumstances, speak to a qualified accountant or tax adviser.

In episode 20, Annie talks about what HMRC actually expects from you as a sole trader when it comes to record-keeping. Because most bakers have a vague sense they should be keeping records without really knowing what that means in practice — or quite how long they need to keep them.The episode covers:What HMRC requires (and what it doesn't)The five-year rule and why it matters more than most people realiseWhat counts as a record for both income and expensesFive questions to honestly assess whether your current system actually worksWhy the bakers with the least financial stress aren't the most organised — they're the most consistentThis isn't about having a perfect system. It's about having one that exists and works for your real life.Want to go deeper?April is finance month inside the Home Baking Business Academy. We're covering record-keeping and expenses, tax changes and MTD in practice, National Insurance and payments on account, and a full step-by-step Self Assessment walkthrough — designed specifically for home bakers, in plain language. Join The Home Baking Business Academy Membershiphttps://anniebennett.co.uk/the-home-baking-business-academy/The start up guide which includes the finances guide:https://anniebennett.co.uk/#subscribeFor free tips, insight and real-world business talk: Follow me on social mediahttps://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/For her website with all this and more:anniebennett.co.uk

If you've been anywhere near a small business forum or Facebook group recently, you've probably come across a lot of noise about MTD and the trading allowance, and possibly come away feeling like everything is about to change and you're already behind.In this episode, Annie cut’s through that noise to give you a calm, clear picture of what's actually happening, when it's happening, and most importantly, whether any of it changes anything for you right now.Because for most home bakers, the urgent action list is a lot shorter than the headlines suggest.In this episode:What Making Tax Digital (MTD) actually is and how it's being phased inThe income thresholds: who MTD applies to and when (April 2026, 2027, and 2028)What quarterly submissions actually look like in practiceThe trading allowance vs the Self Assessment threshold — and why they're being confusedWhy the "£3,000 tax-free" idea isn't quite rightThree questions to ask yourself to work out where you stand right nowWhy building digital record-keeping habits now is worth doing regardless of MTDWant to go deeper?April is finance month inside the Home Baking Business Academy. We're covering record-keeping and expenses, tax changes and MTD in practice, National Insurance and payments on account, and a full step-by-step Self Assessment walkthrough — designed specifically for home bakers, in plain language. Join The Home Baking Business Academy Membershiphttps://anniebennett.co.uk/the-home-baking-business-academy/The start up guide which includes the finances guide:https://anniebennett.co.uk/#subscribeGlossary:HMRC: His Majesty's Revenue and CustomsGROSS INCOME Your total income before anything is deducted. For a home baking business, this is everything you've been paid for your orders, before you subtract any expenses or tax.NET INCOME (also called PROFIT) What's left after your allowable business expenses have been deducted from your gross income. This is the figure HMRC uses to calculate your tax bill — not your gross.MTD: Making Tax DigitalFor free tips, insight and real-world business talk: Follow me on social mediahttps://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/For her website with all this and more:anniebennett.co.uk

If you've been tracking your ingredient costs to the penny but haven't given much thought to your other business expenses — this episode is for you.In this episode, Annie breaks down why so many home bakers end up paying more tax than they need to, and what to do about it.In this episode:Why profit — not income — is what HMRC taxes you on, and why that distinction mattersThe expenses home bakers commonly overlook (mileage, packaging, subscriptions, insurance, training and more)What "wholly and exclusively" actually means — and how to apply it to dual-use expenses like your phone and broadbandThe trading allowance explained: when it helps you, and when claiming your actual expenses is the better optionWhy the January scramble costs you money — and the simple habit that fixes itFor structured support, training and accountability: Join The Home Baking Business Academy Membershiphttps://anniebennett.co.uk/the-home-baking-business-academy/The start up guide which includes the finances guide:https://anniebennett.co.uk/#subscribeGlossary:HMRC: His Majesty's Revenue and CustomsGROSS INCOME Your total income before anything is deducted. For a home baking business, this is everything you've been paid for your orders, before you subtract any expenses or tax.NET INCOME (also called PROFIT) What's left after your allowable business expenses have been deducted from your gross income. This is the figure HMRC uses to calculate your tax bill — not your gross.For free tips, insight and real-world business talk: Follow me on social mediahttps://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/For her website with all this and more:anniebennett.co.uk

Are you running your baking business, or just reacting to it?In this episode, Annie breaks down what it actually means to be the CEO of your own business — and why that shift changes everything, from your pricing to your boundaries to the way you make decisions.In this episode:Why "I just make cakes" is keeping you stuck — and how a CEO thinks differentlyThe three things a Baking Business CEO does that a "just a baker" doesn'tThe "Nice Baker" trap: why talented, hardworking bakers end up exhausted and undervaluedThe identity shift that turns self-respect into a business strategyThree practical things you can do this week to start leading your businessThe Profitable Baker Live — 31st March, 7pm A practical live session covering 5 shifts to make your business more profitable, with mini tasks, checklists, and a workbook. Just £7. book your place : https://anniebennett.co.uk/register/the-profitable-baker-live/Join the Home Baking Business Academy The March programme covers high performance habits, boundaries that protect your profit, and the full identity shift from skilled baker to confident business owner. Find out more and join: https://anniebennett.co.uk/the-home-baking-business-academy/Enjoyed this episode? Share it with a baker who needs to hear it — and leave a review to help more bakers find the show.For free tips, insight and real-world business talk: Follow me on social mediahttps://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/For her website with all this and more:anniebennett.co.uk

You're good at what you do. Your customers love your work. You might even be fully booked. So why aren't you making the money you deserve?In this episode, we get into the real reason — and it's not your skill level, your location, or whether the market will pay. It's identity. And that's actually good news, because identity is something you can change.You'll learn:The "skilled but underpaid" cycle and how bakers get stuck in itWhy the gap between a skilled baker and a well-paid baker isn't talent — it's how you see yourselfWhat the identity shift from hobby baker to business owner actually looks like in practiceOne exercise to start making that shift todayWant to go deeper? Week 3 of the March membership at The Home Baking Business Academy is dedicated entirely to this — the Identity Shift. You'll create your own Professional Identity Statement, identify one boundary to implement straight away, and get a decision filter you can use every single week. 👉 https://anniebennett.co.uk/the-home-baking-business-academy/The Profitable Baker Live:A live training session happening on Tuesday 31st March at 7pm.In one evening we'll work through the five key shifts that take a baking business from a source of stress to a source of real, sustainable income.Just £7 to secure your place.Find out more and register at anniebennett.co.uk/register/the-profitable-baker-live/For regular delves into baking business matters, including taking part in podcast episodes:https://anniebennett.co.uk/#subscribeFor free tips, insight and real-world business talk: Follow me on social mediahttps://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/For her website with all this and more:anniebennett.co.uk

EPISODE 15: The Hidden Cost of Being Too Nice in Your Baking BusinessThe late-night replies. The last-minute squeeze-ins. The discount you give every time someone pushes back. Each one feels small, but played out week after week, they add up to a significant amount of unpaid time, undercharged work, and energy you don't have to keep giving away.In this episode we look at why so many skilled bakers default to over-accommodating, what it's actually costing you in real terms, and what to do about it, without becoming a different person.You'll learn:Why this happens (it runs deeper than just wanting to be liked)The hidden financial cost — including a number that might surprise youThree ready-to-use scripts for the moments when you need to hold firmWant to go deeper? The March membership at The Home Baking Business Academy includes a full session on Boundaries That Protect Profit, with a boundary checklist, five written non-negotiables, and scripts you can use straight away. Join The Home Baking Business Academy Membershiphttps://anniebennett.co.uk/the-home-baking-business-academy/If today's episode resonated with you, I'd love to see you at The Profitable Baker Live.A live training session happening on Tuesday 31st March at 7pm.In one evening we'll work through the five key shifts that take a baking business from a source of stress to a source of real, sustainable income.Just £7 to secure your place.Find out more and register at anniebennett.co.uk/register/the-profitable-baker-live/_________________________________________________________________________________________________If you have found this episode useful, please follow of subscribe on the platform that you listen on, and leave a review!Connect with Annie:For regular delves into baking business matters, including taking part in podcast episodes:https://anniebennett.co.uk/#subscribeFor structured support, training and accountability: Join The Home Baking Business Academy Membershiphttps://anniebennett.co.uk/the-home-baking-business-academy/For free tips, insight and real-world business talk: Follow me on social mediahttps://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/For her website with all this and more:anniebennett.co.uk

Episode 14: What Positioning Really Means (and the Three Signals Customers Notice First)Positioning isn't a corporate marketing concept — it's the instant impression customers form about your business before they've even messaged you. And whether you've thought about it or not, you already have a position in the market.In this episode we cover what positioning actually means for home bakers, and the three signals that are quietly shaping how customers see you: your price, your communication style, and how clearly you define what you offer.All three are within your control. And small shifts in each one can change who shows up in your inbox, what they expect to pay, and how easy they are to work with.After listening, ask yourself: if someone landed on your page for ten seconds, what would they think you're known for?If you have found this episode useful, please follow of subscribe on the platform that you listen on, and leave a review!The Profitable Baker Toolkit is back — and it's better than ever.I've added the Complete Bakery Business Audit to the toolkit — four in-depth scorecards covering every area of your business, so you know exactly where you are, where the gaps are, and where to focus first.The toolkit includes a pricing calculator and training, finances and tax guidance, a social media planner with AI prompts, training on workshops and passive income — plus a 4 week Academy membership pass where you'll find your audit waiting.Same price. More value. Just £30.👉 anniebennett.co.uk/register/the-profitable-baker-toolkit/Connect with Annie:For regular delves into baking business matters, including taking part in podcast episodes:https://anniebennett.co.uk/#subscribeFor structured support, training and accountability: Join The Home Baking Business Academy Membershiphttps://anniebennett.co.uk/the-home-baking-business-academy/For free tips, insight and real-world business talk: Follow me on social mediahttps://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/For her website with all this and more:anniebennett.co.uk

Why Bakers Underprice (and What’s Really Behind It)Many bakers think underpricing is a calculation issue, but it’s usually a belief issue.In this episode, Annie explores the real reasons bakers charge less than their work is worth, including fear of losing customers, wanting to be helpful, comparing yourself to other bakers, and pricing based only on ingredients.She also looks at the hidden cost of being fully booked but exhausted, and how your own money mindset influences the customers you attract.If pricing has ever felt uncomfortable or uncertain, this episode will help you understand why — and how to start building prices that support a sustainable, profitable business.If you have found this episode useful, please follow of subscribe on the platform that you listen on, and leave a review!Connect with Annie:For regular delves into baking business matters, including taking part in podcast episodes:https://anniebennett.co.uk/#subscribeFor structured support, training and accountability: Join The Home Baking Business Academy Membershiphttps://anniebennett.co.uk/the-home-baking-business-academy/For free tips, insight and real-world business talk: Follow me on social mediahttps://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/For her website with all this and more:anniebennett.co.uk

The Ideal Client – And Why Getting This Right Changes EverythingDefining your ideal client isn’t about marketing jargon — it’s about making your business simpler, calmer, and more profitable.In this episode, Annie explains why the right clients usually share the same problem, how solving that problem clearly improves your marketing and pricing, and why trying to serve everyone often leads to overwhelm.You’ll also learn a simple way to identify your ideal client using your recent orders, so you can attract better-fit enquiries and build a more sustainable business.If you want help refining your positioning, pricing, and systems, you can find details of The Home Baking Business Academy below.For structured support, training and accountability: Join The Home Baking Business Academy Membershiphttps://anniebennett.co.uk/the-home-baking-business-academy/For regular delves into baking business matters, including taking part in podcast episodes:https://anniebennett.co.uk/#subscribeFor free tips, insight and real-world business talk: Follow me on social mediahttps://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/For her website with all this and more:anniebennett.co.uk

Creating Repeat Customers: Why They Matter More Than You ThinkIn this episode, Annie explores why repeat customers are more valuable than constantly chasing new ones.She shares how simple follow-ups, customer tracking, and gentle reminders can turn one-off orders into repeat bookings, without being pushy or salesy.If you want a calmer, more sustainable baking business, this episode shows how building loyalty can do the heavy lifting for you.For regular delves into baking business matters, including taking part in podcast episodes:https://anniebennett.co.uk/#subscribeFor structured support, training and accountability, including privacy notice template: Join The Home Baking Business Academy Membershiphttps://anniebennett.co.uk/the-home-baking-business-academy/For free tips, insight and real-world business talk: Follow me on social mediahttps://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/For her website with all this and more:anniebennett.co.ukGDPR: information Commissioners Office (ICO)Find out if you need to register:https://ico.org.uk/for-organisations/advice-for-small-organisations/getting-started-with-gdpr/does-data-protection-law-apply-to-my-business/

Why Moving Out of Your Comfort Zone Is Good for BusinessIf your business feels stuck or flat, it’s often not a skills issue — it’s a comfort issue.In this episode, Annie explores why staying comfortable in business can quietly hold you back, and why real growth usually sits just outside what feels safe and familiar. This isn’t about taking reckless risks, but about making sensible decisions that lead to a more sustainable, profitable business.In this episode:Why comfort feels good but often costs you more than you realiseHow comfort shows up in home baking businessesWhy growth happens at the edge of what feels familiarWhat moving out of your comfort zone actually looks like in practiceWhy discomfort is information, not a red flagHow better boundaries and clearer decisions lead to profitAnnie also shares a personal decision, closing her long-running free Facebook group, and why choosing progress over familiarity matters if you want a business that truly works.If you have found this episode useful, please follow of subscribe on the platform that you listen on, and leave a review!Connect with Annie:For regular delves into baking business matters, including taking part in podcast episodes:https://anniebennett.co.uk/#subscribeFor structured support, training and accountability: Join The Home Baking Business Academy Membershiphttps://anniebennett.co.uk/the-home-baking-business-academy/For free tips, insight and real-world business talk: Follow me on social mediahttps://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/For her website with all this and more:anniebennett.co.uk

Social Media Wins & WobblesSocial media is changing, and if it’s been feeling harder or less predictable lately, you’re not imagining it.In this community episode, Annie shares real social media wins and wobbles from business owners navigating content as platforms evolve. Instead of chasing trends or hacks, this conversation focuses on clarity, sustainability, and adapting your content so it still works now.You’ll hear:The most common social media frustrations right nowReal examples of posts people are proud ofWhat happens when you stop trying to speak to everyoneWhy clarity matters more than volumeHow the algorithm uses clarity to decide who to show your content to The algorithm doesn’t want louder content — it wants clearer signals.If you want calmer systems, clearer messaging, and a content approach that fits your life, you’ll find details about the Academy below;Please follow us/subscribe on which ever platform you are listening on…and give us a review, it would be most appreciated.Find out more about The Home Baking Business Academy, https://anniebennett.co.uk/the-home-baking-business-academy/Follow The Home Baking Business Academy:https://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/

I was delighted to have Claire as my guest for a chat, in my facebook group, The Home Baking Business Academy Network. Thank you so much for joining me Claire.Claire tells me a little of how she became an EHO, and then answers these questions:- Can you tell us what an EHO does? - What do you look for in a kitchen inspection?- What things will mark a baker down from a 5 rating?- Why do different EHOs seem to have different priorities/criteria?- Where should we store eggs?- What changes does a baker need to report to their EHO? E.G. new kitchen? moving house? making new products i.e. cheesecakes? savoury foods?- What illnesses might prevent a baker from trading? i.e. baker’s child has chicken pox or covid?- What should food traders do at markets when the weather is very hot or very cold?- What about handwashing at markets?- Would having a dog in the house prevent me from home baking?- Can I run a business with an open plan kitchen and lounge?- What happens when an EHO gets a complaint?- What do we put in the ‘prove it’ section of the SFBB?- Can we use food gels and sprinkles past their Best Before Date?- Does a baker need a different set of equipment for allergen free bakes?Find out more about The Home Baking Business Academy, https://anniebennett.co.uk/the-home-baking-business-academy/Follow The Home Baking Business Academy:https://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/

Why Your Content Isn’t the Problem, Your Strategy IsIf you’re posting consistently on social media, but not seeing enquiries or growth, this episode will change how you look at your content.Most bakers don’t have a content problem.They have a strategy problem.In this episode, Annie breaks down the 5 biggest reasons your content isn’t working — and the simple system profitable bakers use to attract the right people, build trust, and convert enquiries without burning out.In this episode, you’ll learn:• Why posting more isn’t the answer • The 5 mistakes holding your content back • How to build a calm, repeatable content system • What actually drives enquiries and salesFind out more about The Home Baking Business Academy, https://anniebennett.co.uk/the-home-baking-business-academy/Follow The Home Baking Business Academy:https://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/

In the last episode of the 2025, I chat about looking back on the year, and give some tips about noting down wins and using them to help you plan forward to 2026.Find out more about The Home Baking Business Academy,https://anniebennett.co.uk/the-home-baking-business-academy/Follow The Home Baking Business Academy:https://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/

In this episode I give a few tips about naming your home baking business, and share some naming stories from some of my baking community.To check names:If it’s trademarked: https://www.gov.uk/search-for-trademarkLimited Company Search: https://find-and-update.company-information.service.gov.uk/Domain name searchesMost website providers will tell you if your chosen name is available, here are a few:https://www.ionos.co.uk/domains/domain-nameshttps://www.godaddy.com/en-uk/domainshttps://www.wix.com/domains/domain-name-searchFind out more about The Home Baking Business Academy, https://anniebennett.co.uk/the-home-baking-business-academy/Follow The Home Baking Business Academy:https://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/

Ziggy Li, the Flowering BakerI’m the creator behind The Flowering Baker, based in Ashby-de-la-Zouch, Leicestershire. Once a Science Teacher, now a proud mum of two, living with my husband in the heart of the Midlands. When I’m not creating bespoke cakes, you’ll find me spending time with my family, enjoying the beauty of the countryside.My baking journey started by making birthday cakes (football themed, princess, unicorns, Harry Potter etc) for my own children and friends. However, through the love of all things flowers and, of course cake, I found myself learning the art of handpiping buttercream flowers! And in February 2024, that is when The Flowering Baker officially blossomed! It’s been a very steep learning curve with no background in business but I love to share my journey, its challenges and how ignoring my imposter syndrome for a decision opened up doors that I would have never imagined! It’s been a crazy year but I wouldn’t have had it any other way! Website: https://thefloweringbaker.co.uk/IG: https://www.instagram.com/thefloweringbaker/FB: https://www.facebook.com/thefloweringbaker/TIPS:Shows:  Don’t be afraid to ask for a specific location or spot at the event - make it work for you!See if it’s been well advertised so check previous years. Better advertisement better footfall and/or sales!Suppliers:Whether events suppliers (e.g. wedding suppliers, venues, services, cafes etc) tag them! Use @mention in your Stories or tag them in your posts! Collab tag suppliers so they can post your work on their platforms thereby leveraging on their audiences!TFP links:https://www.facebook.com/groups/1919130158350620https://www.facebook.com/groups/2913759308876359https://www.facebook.com/groups/1976528095939154Ziggy Mentioned….The Home Baking Business Bible (previously the Home Baking Business handbook)https://amzn.eu/d/g9s3GRjThe Home baking Business Food hygiene Record Book:https://amzn.eu/d/5cgKcn2Find out more about The Home Baking Business Academy, including details for December’s goals month:https://anniebennett.co.uk/the-home-baking-business-academy/Follow The Home Baking Business Academy:https://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/

Goals. In this episode, Annie chats about why goals can help to focus your mindset, and create success in your business.Find out more about The Home Baking Business Academy, https://anniebennett.co.uk/the-home-baking-business-academy/Follow The Home Baking Business Academy:https://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/

Episode 2: Hindsight Is A Wonderful ThingJoin Annie as she shares 7 things she wished she’d known when she started her baking business, and shares stories from her baking community.And if you’d like Annie’s guide to starting a baking business, request the Steps To Business With checklist here: https://www.subscribepage.com/stepstocakebusinessFind out more about The Home Baking Business Academy, including the mini course ’Start your Own Baking Business’:https://anniebennett.co.uk/the-home-baking-business-academy/Follow The Home Baking Business Academy:https://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/

Episode 1: Starting UpJoin Annie as she chats about starting up a baking business. She’ll tell the story of her own baking business, Leading Lady Cakes, and those of some of her fellow bakers. With stories, and some hints and tips, learn more about starting up.And if you’d like Annie’s guide to starting a baking business, request the Steps To Business With checklist here: https://www.subscribepage.com/stepstocakebusinessFind out more about The Home Baking Business Academy, including the mini course ’Start your Own Baking Business’:https://anniebennett.co.uk/the-home-baking-business-academy/Follow The Home Baking Business Academy:https://www.instagram.com/thehomebakingbusinessacademy/https://www.facebook.com/thehomebakingbusinessacademyhttps://www.tiktok.com/@hbbacademyhttps://www.linkedin.com/in/annie-bennett-hbba/

The Profitable Baker — for bakers who mean businesswith Annie BennettLaunching 14th November!You bake beautifully. But running a profitable baking business? That’s where things can get messy.Each week, business mentor and baking industry expert Annie Bennett helps home bakers move beyond “just getting by” and start building a real, sustainable business.Inside every episode, you’ll hear practical strategies, honest conversations, and inspiring stories from bakers who’ve turned their passion into profit. From pricing and visibility to mindset and marketing, Annie breaks down what really works — without the fluff or overwhelm.If you’re ready to feel confident, charge your worth, and finally think like a business owner (not just a baker), you’re in the right place.And you can get involved…Join the Profitable Baker Podcast group, and share your tips and stories for Annie.https://www.facebook.com/groups/theprofitablebakerpodcastlaunchFrom Annie Bennett at The Home Baking Business AcademyHelping bakers to start and grow a profitable Home Baking Business.https://anniebennett.co.uk/