The Publishing Performance Show

Robert Moutal is the founder of Cover Design App, an AI-powered tool that helps independent publishers create professional, market-ready book covers using principles from semiotics, color theory, and design psychology. A publishing coach with a master's degree in semiotics and communication, Robert has personally published more than 60–70 books and built Cover Design App to solve the exact problems he saw holding self-publishers back: poor typography, bad stock imagery, and covers that failed to communicate genre at a glance.In this episode:Why book covers have a bigger impact on Amazon sales than most authors realize — and the 3-second rule every self-publisher needs to knowThe most common cover mistakes self-publishers make, including bad stock images, cramming too many elements, and typography errorsHow Cover Design App uses semiotics and psychology — not just aesthetics — to build covers that actually performColor theory for book covers: what each color communicates to readers and why getting it wrong can tank your salesHow the app's Market Intelligence feature analyzes competitor covers on Amazon to help you stand out within your genreThe Thumbnail Test: why your cover must be readable at every size Amazon displays itA full step-by-step walkthrough of Cover Design App, from market research and design brief to generating variations, iterating, and exportingHow to create a complete visual package — cover, author photo, A plus content, and Amazon description — in about 20 minutesWhy A plus content is free advertising space inside your Amazon listing that too many authors are wastingHow to edit existing designer covers inside the app, translate covers into other languages, and repurpose assets for a seriesResources mentioned:Cover Design App: coverdesignapp.com/Teddy (10% off forever with this link)Ideogram (AI image generation tool referenced for design): ideogram.aiAmazon KDP: kdp.amazon.comFiverr (mentioned for comparison): fiverr.comCanva (mentioned as a common tool authors misuse): canva.comConnect with Robert Moutal:Website & app: coverdesignapp.comSpecial discount link for listeners: coverdesignapp.com/Teddy (10% off forever)Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Kevin Anderson is the CEO, founder, and editor-in-chief of Kevin Anderson & Associates, one of the publishing industry's most respected ghost writing and editorial firms. With a team of former Big Five acquisitions editors, publishing executives, literary agents, and bestselling authors, his company has helped bring more than 7,000 books to life — producing around 500 titles per year. Their clients range from celebrities and Fortune 500 CEOs to first-time memoir writers with extraordinary stories to tell.In this episode:How ghost writing actually works — and why it's a deeply collaborative process, not just writing from a promptWhy skilled ghost writers are nothing like AI: the role of empathy, intuition, and journalistic interview skillThe types of clients who hire ghost writers: celebrity memoirs, business books, IP-based novels, and personal legacy piecesHow Kevin Anderson & Associates structures every project, including kick-off meetings, ongoing Zoom interviews, beta testing, and cultural accuracy reviewsWhy defining your publishing goal before you write a single word is the most important first stepThe First Chapter Rule: why getting sign-off on one complete chapter before writing the rest saves enormous time and prevents costly mistakesTypical project timelines — from 6-week rush projects to the more standard 8–12 month engagementHow ghost writing fiction differs from nonfiction, and why novels are actually harder to structure than business booksWhat ghost writing costs — from entry-level ($20K+) to high-end ($500K+) — and what drives the priceHow to vet a ghost writer: what credentials to look for and red flags to avoidWhen ghost writing is NOT the right fit — and why a book coach or developmental editor might serve you betterThe inside story on some of Kevin's most fascinating projects, including the Five Nights at Freddy's novels and the Oz Perlman mentalism bestsellerResources mentioned:Kevin Anderson & Associates website: https://kawriting.comReedsy: https://reedsy.comConnect with Kevin Anderson:Website: kawriting.comConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Michael Stewart is the Community Lead at Sudowrite, an AI creative writing partner designed primarily for fiction writers. His background is in journalism and nonfiction writing, but he discovered his struggle with fiction perfectionism early on—unable to finish first chapters because everything needed to be perfect from the start. Sudowrite helped him accelerate past the "shitty first draft" phase to get to the editing work he loves. Michael works with a community of 16,000+ authors on Sudowrite's Discord server, leads 12 teachers rotating through daily live classes, and helps writers find their unique workflows with AI tools. He's passionate about ensuring authors remain essential to their creative process while using AI to eliminate tedium.In this episode:AI democratizes writing access like personal computers didRomance authors accelerating from 6 to 200 books yearlyImport Novel reads work nine times, builds Story BibleStory Bible catalogs characters, settings, synopsis, outlineWrite button generates 150-1,500 words as smart autocompleteStuck locally vs structurally: two types of writing blocksPlugins ecosystem for niche workflow needsChat feature more powerful than ChatGPT with full contextPedal assist metaphor: eliminate tedium, focus on what you loveCharacter cards with Enneagram types and custom traitsCharacters Prompt the Author: role-play scenes through character eyesNew editing tool in beta highlights passages with custom feedbackMinimal involvement creates soulless, clichéd fictionAuthors must remain essential to avoid generic AI writingResources mentioned:SudoWriteJoin the SudoWrite DiscordBook: "Steering the Craft" by Ursula K. Le Guin — for deepening craft skillsClaude AIChatGPTConnect with Michael Stewart:TwitterLinkedInConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Madeline Shue is the Publishing Lead at ElevenLabs, an AI audio platform founded in 2022 and based in London with approximately 400 employees worldwide. ElevenLabs builds AI audio models including text-to-speech, speech-to-text, music, and sound effects, bringing these innovations to consumers, creators, and enterprises globally. Madeline works specifically on everything related to authors, publishers, and audiobooks, helping creators who previously lacked resources or ability to reach global audiences share their stories in audio form. She manages the journey from manuscript to production, post-production, and distribution through ElevenLabs' audiobook products and their consumer app, Eleven Reader.In this episode:ElevenLabs history: from 250-word text boxes to full audiobook productionThe first beta tester uploaded entire manuscripts 250 words at a timeAI audio quality now indistinguishable from human narrators for many books90% of published books don't have audiobook counterpartsElevenLabs Creative: new consolidated audiobook hubTwo production options: Dynamic Narration (free) vs Original AudiobookDynamic Narration: listeners choose from 500+ voices including Michael CaineOriginal Audiobook: full creative control, voice selection, editing capabilityVoice cloning: narrate your book in your own voiceAudio drama creation: Zephyrus One sci-fi example with music and sound effectsJudy Garland's voice clone narrating The Wizard of Oz6,000+ voices in the library from real people who earn when voices are usedDesign custom voices with prompts for specific charactersVoice library filters: trending voices, usage stats, genre collectionsIconic voices: Albert Einstein, Michael Caine, Robert ReynoldsDual POV narration easy for romance with alternating voicesPronunciation dictionary for fantasy names, spells, unusual termsDirect speech feature: record how you want words pronouncedEditing typically takes equivalent time to audiobook durationFree Dynamic Narration option takes 5-10 minutes to publishQuality requirements: proper formatting, no table of contents in audioCopyright ownership: you own everything you create with ElevenLabsEleven Reader royalties: 25 cents per hour streamed, 60% on direct salesNo exclusivity requirements on any platformDistribution integrations: Spotify, Findaway, direct MP3 downloadProduction costs: $100-200 for full-length books ($10-20 per finished hour)Multicast auto-assignment or manual voice selection by highlighting textResources mentioned:ElevenLabs: elevenlabs.ioElevenCreative: https://elevenlabs.io/creativeContact: [email protected] with Madeline Shue and ElevenLabs:Email: [email protected] Group: Authors of Eleven LabsWebsite: elevenlabs.ioTwitter: https://x.com/elevenlabsioConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Walt Hampton is the Acquisitions Editor and Director of Marketing at Summit Press Publishing, where he reviews incoming manuscripts and helps authors do more than simply publish—he helps them get the book out into the world in a big way. Walt works with entrepreneurs and high-performing professionals to turn their books into keynotes, programs, coaching and consulting offers, and long-term marketing assets—because, as he puts it, it’s not about the book, it’s what you do with the book. In this conversation, Walt breaks down practical strategies for busy writers, including time blocking, reducing interruptions, reverse-engineering your writing sessions, and his six paths to finishing your book (from one-page-a-day all the way to ghostwriting).In this episode:Walt’s dual role: acquisitions (reviewing manuscripts) + marketing (helping authors leverage the book)What makes Summit Press different: publishing + continued support long after launchReal examples of book leverage: building keynotes and high-ticket programs around the bookWhy publishing success requires long-term momentum (it’s a marathon, not a sprint)Time mastery for busy professionals: clarity of “why” + small consistent stepsTime blocking: scheduling writing like client work (starting with just 1 hour/week)Reverse-engineering the process: define thesis/TOC/conclusion so each session has a purpose“Write the closing argument first”: drafting the conclusion early to create a destinationCommon time-wasters: phone proximity, alerts, and constant interruptionInterruption science + attentional residue: why refocusing takes longer than you thinkSimple boundary systems: turning everything off + enrolling assistants/teams to protect focus timeThe “sticky note on the glass door” tactic for open-office interruptionsWhere AI helps (and where it hurts): great for brainstorming/themes + proofreading, bad for “soulless” manuscriptsFinal takeaway: begin imperfectly—editing comes later, but you can’t edit a blank pageResources mentioned:Summit Press Publishers: https://summitpresspublishers.com/Brick by BrickJourneys on the Edge: Living a Life That Matters The Power Principles of Time Mastery: Do Less, Make More, Have FunConnect with Walt Hampton / Summit Press:Summit Press Publishers: https://summitpresspublishers.com/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Nicholas Keating-Casbarro is the author and creator of the Vitilarium Universe, a far-future sci-fi series following humanity after becoming multi-planetary. With seven books planned, Nicholas crafts character-focused stories exploring themes of power, corruption, government structure, and humanity's potential futures. A former medical professional turned author, Nicholas writes in an omniscient perspective similar to Frank Herbert's style, focusing on meaningful dialogue and immersive action scenes. He's expanded the Vitilarium world beyond books into comic book adaptations for Comic-Con audiences, working with illustrators Francisco Nilo, colorist Chandran Panusamy, and graphic designer Ahmed Gitar. Published through hybrid publisher Atmosphere Press, Nicholas maintains a massive Excel story guide tracking everything from character backstories to planetary exports across seven colonized worlds.In this episode:The Vitilarium Universe: humanity's future as a multi-planetary civilizationThe Alcubierre drive: using exotic material for faster-than-light travelDiscovering ancient alien ruins on Diorum, the seventh colonized planetUsing conspiracy theories and "what if" questions for world-buildingStarting world-building with themes, not plot detailsCreating factions before characters (government, gangs, militias, religion)The Coalition for Prosperity: naming totalitarian governments ironicallyWriting the tenets of a future religion (with a no-cult disclaimer)The question-based method: every answer creates new questions to defineThe massive Excel story guide with unlimited tabsBuilding a survivalist protagonist who survives deadly fauna outside megacitiesSelf-editing with story Bible and Book One PDF open for continuitySix rounds of proofreading to catch spelling and comma errorsWorking with editor John Smith to fix character motivation issuesMaps of megacity Kairos and faction sigils for reader immersionWeaving world-building through character dialogue, not exposition dumpsTreating plot holes as opportunities to add new technology or detailsTools: Excel, Word, coffee, and nicotine (manual approach)Google Notebook LM: AI tool for querying your own manuscriptAdapting books into comic series for Comic-Con crossover audienceWorking with Atmosphere Press hybrid publisher modelResources mentioned:Vitilarium Series website: https://vitaleriumseries.com/Inside Vitilarium Patreon: https://www.patreon.com/InsideVitalerium/giftAtmosphere Press: https://atmospherepress.com/Google Notebook LM: https://notebooklm.google/Connect with Nicholas Keating-Casbarro:Website: https://vitaleriumseries.com/Instagram: https://www.instagram.com/vitariumstudio/?hl=enFacebook: https://www.facebook.com/vitarium.fb/reels/Tiktok: https://www.tiktok.com/discover/vitalerium-series-official-websiteConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Becca Puglisi is an international speaker and bestselling author who has sold over one million copies of her Thesaurus series, with The Emotion Thesaurus being her flagship book. Starting as critique partners on Critique Circle, Becca and co-author Angela Ackerman discovered they both struggled with showing character emotions—Becca's characters were always shrugging and shuffling their feet. This led them to create lists of emotional cues that eventually became blog posts on Writers Helping Writers, then transformed into The Emotion Thesaurus when readers demanded a book version. A former first-grade teacher, Becca brings educational expertise to her workshops and tools, now available through One Stop for Writers, a subscription-based service with character-building tools based on the Thesaurus series content.In this episode:How The Emotion Thesaurus solved the "shrugging and shuffling" problemWhy every character responds to emotions differently based on personalityMining movies, books, and real-life observations for authentic emotionsStephen King's skill at creating compelling, realistic antagonistsThe importance of wounding events from backstory shaping current behaviorReserved vs demonstrative: the emotional spectrum for your characterPhysical cues, internal thoughts, and visceral sensations in showing emotionHidden emotions: what characters show others vs what readers seeEmotion escalation and de-escalation to avoid jarring jumpsMelodrama vs not enough emotion: finding the right balanceThe Emotional Wound Thesaurus for character change arcsThe Conflict Thesaurus for plotting and creating choice opportunitiesBuilding characters as mixed bags of positive and negative traitsThe Fear Thesaurus (Spring 2025): how fear drives character behavior and arcOne Stop for Writers: subscription tools based on Thesaurus contentResources mentioned:Writers Helping Writers blog: writershelpingwriters.orgOne Stop for Writers (subscription service): onestopforwriters.comCritique CircleThe Emotion Thesaurus by Becca Puglisi and Angela Ackerman: https://www.amazon.com/dp/1475004958?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlThe Negative Trait ThesaurusThe Positive Trait ThesaurusThe Emotional Wound ThesaurusThe Setting Thesaurus (multiple books)The Conflict Thesaurus (two books)The Fear Thesaurus (coming Spring 2025)Connect with Becca Puglisi:Writers Helping Writers blog: writershelpingwriters.orgOne Stop for Writers: onestopforwriters.comConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Michael Drew is the founder of PromoteABook.com (established 25 years ago) and BookRetreat.com, with a track record of helping 132 consecutive books hit major bestseller lists including The New York Times, USA Today, Wall Street Journal, and Success Magazine. Starting his career at age 18 as the #3 salesperson at Executive Excellence (a division of Covey Leadership Center), Michael impressed industry leaders and landed at Bard Press by age 19, where he was tasked with understanding how bestseller lists actually work. His first campaign launched "Secret Formulas of the Wizard of Ads" by Roy H. Williams to #3 on The New York Times and #1 on Wall Street Journal. Today, 85% of his work focuses on building thought leadership platforms, with 110 clients permanently increasing their gross revenue by $1 million+ per year, 10 clients increasing revenue by $50 million+ per year, and 7 clients increasing revenue by $100 million+ per year through strategic book campaigns.In this episode:Bestseller lists as sophisticated polls, not real sales rankingsOnly 7 of 132 bestselling clients made money from book sales110 clients permanently increased revenue by $1M+ per year using their book strategicallyBrick-and-mortar stores represent 75% of book salesThe three major lists: New York Times, USA Today, Success MagazineSelf-publishers cannot hit major bestseller lists (distribution requirements)IngramSpark distribution won't work for bestseller campaignsCo-op fees: $1-5 per unit for retail shelf placementNew York Times requirements: 20K print, 10K ebook, 10K through AmazonOnline media: 350 blogs, 90 podcasts, 90 vlogs, 50K+ social engagement per platformTraditional media: 100 TV markets, 100 radio markets, 100 print marketsAmazon bestseller lists have no real valueThe uncovering: two-day meeting defining outcome, measurement, strategy, tacticsBook Retreat in Guatemala: write your book in 30 days using 64 blog posts methodContent repurposing system: blog posts become videos, podcasts, social media, and bookResources mentioned:Promote A Book: https://promoteabook.com/Book Retreat in Guatemala: https://bookretreat.com/"Secrets of the Millionaire Mind" by T. Harv Eker"Secret Formulas of the Wizard of Ads" by Roy H. Williams (Michael's first campaign)"Pendulum: How Past Generations Shape Our Present and Predict Our Future" (co-authored with Roy Williams)"Nuts: Southwest Airlines Crazy Recipe for Success" published by Bard PressKDP (Kindle Direct Publishing)IngramSparkConnect with Michael Drew:Email: [email protected] with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Amy Suto is a seven-figure freelance writer, memoir ghostwriter, bestselling author, and founder of the top Substack newsletter Make Writing Your Job. Starting as a Hollywood TV writer working for minimum wage as an assistant, Amy discovered that freelancing could outpace traditional entertainment industry earnings. She's flown to countries like Austria to work with clients on their memoirs, ghostwritten for Olympians and NBA players, and built a thriving writing business with three income pillars: self-publishing, paid newsletters, and freelance writing. Her upcoming book Write for Money and Power (launching January 12, 2026) provides the mindset operating system writers need to build six and seven-figure writing careers.In this episode:Rejecting the starving artist myth and rewriting limited beliefs about writer incomeThe three-pillar system: self-publishing, paid newsletters, and freelancingWhy freelancing with multiple clients is more secure than one full-time jobEscaping 10 cents per word work by pricing for outcomes instead of effortHow copywriting jobs paying $8,000/month are dominating Make Writing Your JobWhy memoir ghostwriting is the highest-paying freelance nicheGetting flown to Austria to interview clients and capture their life storiesThe mindset shift that lets you quote rates without fearNegotiating triple client budgets by educating them on writing valueWhy Anthropic hiring writers proves AI can't replace storytellingUsing ChatGPT for research, text-to-speech dictation, and routine workGoogle Notebook LM for querying your own novel contentSubstack's unique organic traffic and onboarding flow advantagesPutting up paywalls early to trigger Substack's promotional algorithmEmailing only free subscribers with upgrade sequences and discountsHow all three pillars dovetail: Substack becomes portfolio and book contentThe 12-month roadmap to earning seven figures with three writing pillarsSystems that let you take six weeks off while your business runsPre-order benefits including founding memberships and Notion templatesResources mentioned:Make Writing Your Job Substack: https://www.makewritingyourjob.com/Amy Suto's personal Substack: https://www.sutoscience.com/Write for Money and Power by Amy Suto (pre-order at amysuto.com/power)ChatGPT Google Notebook LMUpwork for early freelancingSubstack Notes (Twitter-like feature)Book Recommendations:Write for Money and Power by Amy Suto (releasing January 12, 2026)Connect with Amy Suto:Website: https://www.amysuto.com/Make Writing Your Job Substack: https://www.makewritingyourjob.com/Personal Substack: https://www.sutoscience.com/Tiktok: https://www.tiktok.com/@sutoscienceInstagram: http://www.instagram.com/sutoscienceTwitter: https://twitter.com/sutosciencePre-order book with benefits: amysuto.com/powerConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Dave King is a professional fiction editor with over 35 years of experience and co-author of the bestselling writing manual Self-Editing for Fiction Writers, which has sold over 200,000 copies and been adopted as a textbook worldwide. With translations into Italian, Taiwanese, Japanese, and Korean, the book maintains its position in Amazon's top 10 fiction writing manuals. Dave apprenticed under Renni Browne, a former editor for William Morrow and Stein and Day, learning the craft through hands-on manuscript work. Today, he helps authors at all levels refine their manuscripts through his unique 50-page collaborative editing process that trains writers to become their own best editors.In this episode:30-year backlist bestseller adopted as textbook, 6,000-7,000 copies annuallyPhilosophy degree to glass grinding plant to professional editorApprenticeship as the only way to learn editing50-page back-and-forth collaborative editing techniqueCopy editing vs. mechanical vs. creative editingPoint of view as the #1 issue in manuscriptsThe cottage cheese test for character perspectiveThe dialogue voice test for distinct character voicesWhy writers as beta readers can be dangerousDiagnostic reading report at $2 per page before detailed editingMore forgiving of narrative summary in sci-fi and historical fictionHow J.K. Rowling broke all the rules but created effective world-buildingReal editing transformation: changing the ending with the supportive bossFinish your manuscript before hiring an editorING phrases and subordinate clauses that weaken writingMultiple beta readers agreeing means pay attentionFourth-Ringing Tonguishness: Anglo-Saxon vs. Latinate wordsHitting manuscripts with fresh eyes like a reader wouldResources mentioned:Writer Unboxed: Archive of Dave King's editing articlesNotable article: "Fourth-Ringing Tonguishness" (on Anglo-Saxon vs. Latinate language)Paul Anderson's analog magazine essay (1980s) on translating atomic physics into Anglo-Saxon equivalentsBook Recommendations:Self-Editing for Fiction Writers by Renni Browne and Dave King: https://www.amazon.com/dp/0060545690?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with Dave King:Website: www.davekingedits.comEditing services and consultation information available on websiteArticle archive with topical index available under "Advice" sectionDiagnostic reading reports: $2 per page (250 words per page)Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Louise Harris is the founder and president of Last Research and Editing, a comprehensive editing service specializing in both fiction and nonfiction books. With a journalism degree from the University of Maryland, Louise discovered early in her career that she's better at editing others' work than writing her own—a realization that shaped her 20+ year editing career. Known for her old-school approach of printing manuscripts and using colored pens (green at Christmas, pink at Easter), Louise provides everything from developmental editing and book coaching to copy editing, line editing, proofreading, and her unique book compilation service that transforms blog posts into published books.In this episode:Types of editing: developmental, copy, line, proofreadingDevelopmental editors as writing coachesWhen to hire editors at each stagePlot holes: the invisible man's clothes problemWhy printing manuscripts catches more errorsFlow from sentence to chapter to bookThe fluff problem: cutting unnecessary contentNonfiction editing for business and political booksAmerican English style guides (AP vs. Chicago)Customized packages for different author needsFree first chapter editing to test compatibilitySelf-editing tips: print and read aloudGrammarly limitations and computer errorsWhy AI writing sounds corporateBlog compilation service explainedAnthology compilation for associationsUpwork and Fiverr budget optionsWhy you shouldn't give editors first draftsResources mentioned:LAST Research and Editing: https://lastresearchandediting.com/Grammarly: https://www.grammarly.com/Chicago Manual of Style: https://www.chicagomanualofstyle.org/Associated Press Style Guide: https://www.apstylebook.com/Print editing techniquesBook recommendations:Oh, The Places You'll Go! by Dr. Seuss: https://denuccio.net/ohplaces.htmlConnect with Louise:Website: https://lastresearchandediting.com/LinkedIn: https://www.linkedin.com/in/louise-harris-2b04bb13/Facebook: https://www.facebook.com/louise.harris.7315/LAST Research FB Page: https://www.facebook.com/lastresearch/YouTube: @LouiseHarrisTheLASTWordTwitter: @lastreditPhone: 480-370-3945Alignable: https://www.alignable.com/hanover-md/last-research-and-editing-2Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Lucy McCarraher is the founder of Rethink Press (a hybrid publisher specializing in business books) and BookMagic AI (an AI-assisted writing platform). Over 12 years, she has mentored over 2,000 entrepreneurs and business leaders through the book-writing process, making her the UK's most experienced business book mentor. Lucy's background spans theatre publishing in Australia, creating "video books" with celebrities like Prue Leith and Alan Titchmarsh, and pioneering work-life balance consulting. She has authored 13 books herself and developed a systematic process for helping non-writers transform their expertise into published books. Her philosophy: books should be "undercover sales agents," not marketing brochures—providing real value while building authority and credibility.In this episode:The three P's: person, pain, promise positioningBookMagic AI's values exercise starting pointBreaking writing into discrete, manageable stagesWhy AI shouldn't generate your actual book contentCopyright concerns with AI-generated textUsing AI for research and ideas, not writingThe one-hour-early writing habit strategyDictation feature for non-writers and dyslexic authorsPlanning every topic before you start writingWriting to one ideal reader, not a crowdAI-generated blog posts and social media contentWhy publishers reject AI-generated manuscriptsHybrid publishing vs. DIY self-publishing costsDistribution beyond Amazon KDPMultiple formats don't reduce salesFuture features: end-to-end publishing in-appResources mentioned:Book Magic AI: https://bookmagic.ai/Rethink Press: http://www.rethinkpress.com/KDP (Kindle Direct Publishing): https://kdp.amazon.com/Project Gutenberg: https://www.gutenberg.org/Key Person of Influence: https://www.keypersonofinfluence.com/Book recommendations:The Authority Gap by Mary Ann Sieghart: https://www.amazon.com/Authority-Gap-women-still-seriously/dp/0857527568Connect with Lucy:Get your Free Trial for Book Magic AI: https://bookmagic.ai/Rethink Press: http://www.rethinkpress.com/Personal Website: https://www.lucymccarraher.com/Linkedin: https://uk.linkedin.com/in/lucymccarraherConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Barbara Boyd is a certified book coach through Author Accelerator who has guided over 100 authors through the nonfiction writing process. With expertise in helping experts transform their knowledge into published books, Barbara specializes in the strategic foundation work that makes writing easier—from defining target audiences to creating actionable outlines. Her approach centers on the "Venn diagram of book concepts," ensuring that an author's idea, audience, and objectives align before writing begins. Barbara works with business owners, consultants, wellness professionals, and other experts who want to codify their frameworks, broaden their reach, and establish industry authority through well-crafted nonfiction books.In this episode:The Venn diagram: idea, audience, objectivesFinding your ideal reader avatarNarrowing your niche for less competitionSimplifying complex expert knowledgeUsing storytelling in nonfictionThe Blueprint for a Nonfiction Book toolCreating iterative outlinesWhen your acronym is your book structureBook coach as therapist and publishing expertBeing generous with your expertiseOne year from idea to manuscriptBook proposals in four monthsWriting 1,000 words per weekResources mentioned:Author Accelerator's Blueprint for a Non-Fiction Book: https://www.amazon.com/dp/1733251146?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlJenny Nash of Author Accelerator: https://www.authoraccelerator.com/about-usBook Recommendations:"Write a Must Read" by A.J. Harper: https://www.amazon.com/dp/1989603696?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with Barbara Boyd:Website: https://www.barbarajboyd.com/LinkedIn: https://it.linkedin.com/in/barbarajboydSchedule a Discovery Call: https://barbaraboyd.as.me/discoverycallConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Evan Gow is the founder and indie developer of StoryOrigin, an all-in-one platform designed to help authors manage their book marketing infrastructure. After writing short stories in high school and working in tech and entrepreneurship, Evan returned to his passion for writing while building tools for the author community. Frustrated by authors juggling eight different services and five spreadsheets just to manage their marketing, Evan created StoryOrigin to consolidate everything authors need—from growing mailing lists and finding reviewers to arranging newsletter swaps and building websites—into one cohesive platform. His philosophy is simple: reduce context switching, simplify workflows, and help authors at every stage of their career.In this episode:Why newsletters are the only marketing channel you truly ownStarting your newsletter today (even with zero subscribers)Reader magnet strategies for fiction and nonfiction authorsThe prequel short story vs. first three chapters debateMatching your reader magnet to your target audienceTwo essential newsletter sections: rapport and valueThe "Also Bought" philosophy for book recommendationsNewsletter frequency: once vs. twice monthly strategiesNewsletter swaps explained: one-to-one cross promotionsGroup promotions: 20+ authors promoting togetherFinding newsletter swap partners on StoryOriginStarting swaps with zero subscribers (yes, really)Why authors with 5,000 subscribers accept swaps from beginnersThe altruistic author community helping each other growMonetizing newsletters with Amazon affiliate links correctlyUniversal book links and automatic affiliate tag insertionEmail service provider recommendations: MailerLite for beginnersIn-depth guides and video tutorials on StoryOriginResources mentioned:StoryOrigin: https://storyoriginapp.com/MailerLite recommendationNewsletter swap directoryGroup promotionsUniversal book linksReview copy landing pagesBook recommendations:He Who Fights With Monsters by Shirtaloon (Travis Deverell): https://www.royalroad.com/fiction/26294/he-who-fights-with-monstersConnect with Evan:Website: https://storyoriginapp.com/Tutorials: https://storyoriginapp.com/tutorialsContact Evan: [email protected] with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Dale L. Roberts is an award-winning author and self-publishing educator with over a decade of experience in the indie publishing industry. He's the author of "Wide Publishing for Authors," a comprehensive guide that helps authors break free from Amazon-only publishing and expand their reach across multiple platforms. Dale is known for his conversational writing style and practical, actionable advice that comes from real-world experience managing his own wide publishing business. Through his website SelfPublishingWithDale.com, he provides resources, tutorials, and direct support to help authors navigate the complex world of multi-platform publishing while maximizing their royalties and reader reach.In this episode:What wide publishing means and why it mattersKDP Select benefits: free promos and countdown dealsHidden algorithm advantages of KDP Select enrollmentThe 90-day test strategy for new authorsWhy expanded distribution on KDP costs you moneyIngramSpark vs. Draft2Digital for print distributionPublishDrive's monthly subscription model (100% net profits)BookVault's superior print quality and special featuresLaterPress: keeping 100% of royalties minus processing feesThe ISBN dilemma: free vs. owned ISBNsHow to publish wide with free ISBNs (and avoid duplicate listings)Deselecting expanded distribution to go direct to IngramThe overlap problem: avoiding platform conflictsRoyalty rate comparisons across platformsThe 70% royalty asterisk: delivery fees explainedDale's two-hour upload workflow for multiple platformsDirect sales advantages: email lists and better marginsPayHip + BookVault integration for print salesTools for direct sales: Shopify, WooCommerce, GumroadWhy "build it and they'll come" doesn't workMarketing strategies for driving traffic to your direct storeOffset printing vs. print-on-demand qualityResources mentioned:Wide Publishing for Authors: A Guide to Expanding Your Book’s Reach and Finding More Readers (Self-Publishing with Dale): https://www.amazon.com/Wide-Publishing-Authors-Expanding-Self-Publishing/dp/1639250603Amazon KDP: https://kdp.amazon.com/KDP Select: https://kdp.amazon.com/help/topic/G200798990Draft2Digital: https://www.draft2digital.com/IngramSpark: https://www.ingramspark.com/PublishDrive: https://publishdrive.com/BookVault: https://bookvault.app/Laterpress: https://www.laterpress.com/Payhip: https://payhip.com/Gumroad: https://gumroad.com/Story Origin: https://storyoriginapp.com/Connect with Dale L. Roberts:Website: https://selfpublishingwithdale.com/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcTeddy’s Website: https://teddyagsmith.com/Facebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Rodney Miles is the author of the Book Dude's Guide to Self-Publishing series and a self-publishing consultant who has worked on over 300 book projects. With a lifelong love of books that started with his mother reading at red lights, Rodney transitioned from business ownership to professional writing after the Florida real estate market collapsed. Starting at just a penny per word on platforms like Elance (now Upwork), he quickly progressed to ghostwriting, editing, and managing writing departments. Over 14-15 years, he has mastered every aspect of self-publishing, from ebooks and paperbacks to hardcovers. Now specializing in custom publishing projects, Rodney believes that everyone has a story worth telling and should contribute to what he calls "the great library" of human knowledge.In this episode:The evolution of publishing from traditional gatekeepers to self-publishingUnderstanding the "ignorance gap" that first-time authors faceDifferent types of publishers: traditional, hybrid, service, and self-publishingWarning signs when evaluating publishing dealsThe reality of book marketing and platform buildingWhy distribution alone doesn't guarantee salesThe "slow boat" vs. "lightning strike" paths to author successHow demand for reading is increasing faster than book supplyStrategies to increase your chances of publicity breakthroughsThe difference between marketing (reliable) and publicity (unpredictable)Custom project approaches tailored to author goals, budgets, and timelinesWhy everyone should write their story for future generationsResources mentioned:The Modern Author (Book 1 in The Book Dude's Guide series)Publishizer.com - Platform for crowdfunding and publisher connectionsShort-form book proposals as an alternative to traditional 50-page proposalsConnect with Rodney Miles:Website: www.rodneymiles.comConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Alexa Nazzaro is the founder of Axel Author Group, a publishing services company with the memorable tagline "we won't let you publish crap." With a background in writing and business communications, Alexa transitioned into author services after helping a client with an ebook project. Her passion for the creative process led her to support authors across various genres, offering everything from editing and formatting to comprehensive launch strategies. While running her publishing services company, Alexa also works on her own fiction writing, giving her unique insight into both sides of the author journey—as both a service provider and a working writer.In this episode:Effective book launch strategies from planning to executionThe 90-day pre-launch marketing timelineBuilding and mobilizing a street teamGetting advanced reviews through NetGalleyOptimizing Amazon categories and keywordsRunning successful bestseller campaignsAuthor networks and newsletter swapsPost-launch review generation tacticsStaggered format releases (ebook, paperback, audiobook)Special considerations for children's booksFull-service publishing vs. DIY approachesResources mentioned:NetGalley: https://www.netgalley.com/Kirkus and Forward Reviews: http://www.kirkusreviews.com/Independent Book Publishers Association: https://www.ibpa-online.org/Story Origin: https://storyoriginapp.com/Podmatch: https://podmatch.com/Book Recommendations:"Gasping for Air, Choking on Shame" by Dana S. Diaz: https://www.amazon.com/dp/B0C6WBCWNG?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl"Summer's Blood" by Adele Royce: https://www.amazon.com/dp/B0D4VZYCPX?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl"The Creative Habit" by Twyla Tharp: https://www.amazon.com/dp/0743235274?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl"The Artist's Way" by Julia Cameron: https://www.amazon.com/dp/0143129252?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with Alexa Nazzaro:Axel Author Group Website: https://aaxelauthorgroup.com/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Matt Briel is the Vice President of Marketing and Sales at Lulu.com, a self-publishing platform that has been a leader in print-on-demand technology since 2002. Founded by tech entrepreneur Bob Young, Lulu specializes in direct sales solutions and offers unique publishing options that major distributors don't provide—most notably spiral bound (coil bound) books. With global print networks across the US, UK, France, Australia, and other markets, Lulu enables authors to sell books directly through Shopify integrations while maintaining the flexibility to offer multiple formats and trim sizes. Matt brings extensive knowledge of alternative publishing formats and direct-to-consumer strategies for self-published authors.In this episode:What Lulu is and how it differs from KDP and other print-on-demand platformsWhy Amazon and Ingram don't distribute spiral bound booksThe production process: why coil bound books print faster than perfect boundBest book categories for spiral binding: cookbooks, workbooks, planners, journalsPricing breakdown: coil bound costs between paperback and hardcoverCase study: Author selling 300 spiral bound planners per monthCase study: Cricut pattern guide selling 900 units monthly (21,000 total in 2 years)Why niche audiences respond well to utilitarian coil bound contentHow to sell spiral bound books on Amazon (merchant seller fulfillment)Offering multiple formats: hardcover, paperback, and spiral bound variationsLow content and no content books: free downloadable planner interiorsGlobal printing networks that reduce shipping costs and customs issuesLulu's 250,000 spiral bound books printed this year (growing annually)Free resources and interior file templates on LuluResources Mentioned:Lulu.com print-on-demand platformLulu Shopify plugin for direct salesGlobal print network facilities (US, UK, France, Australia)Free downloadable interior files and templatesLulu cover creator toolWooCommerce and Wix integrationsBook recommendations:"Salem's Lot" by Stephen King"Write, Publish, Repeat" by Lynette GreenfieldConnect with Lulu:Website: https://www.lulu.com/Lulu.com Customer Service: https://help.lulu.com/en/support/tickets/newDirect Sales Plugins Available Through LuluShopify plugins: https://www.lulu.com/sell/sell-on-your-site/shopifyWix integration: https://www.lulu.com/sell/sell-on-your-site/wixWooCommerce integration: https://www.lulu.com/sell/sell-on-your-site/woocommerceConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Tom Wilde is the Head of Partnerships at ProWritingAid, a comprehensive writing toolkit designed for storytellers and creative writers. With a background as an English teacher, Tom brings educational expertise to helping writers understand craft elements like passive voice, sentence structure, and readability. ProWritingAid has evolved from a grammar checker into a full editorial assistant that works with writers across multiple platforms, offering 25 different reports that analyze everything from sticky sentences to character development. The tool integrates with popular writing software like Scrivener, Google Docs, and Microsoft Word, providing both real-time checking and deep manuscript analysis.In this episode:What ProWritingAid is and how it's evolved beyond basic grammar checkingHow the tool integrates with Scrivener, Google Docs, Word, and other writing platformsThe difference between real-time checking and deep report analysisPrivacy guarantees: your text is never stored or used for AI trainingThe sticky sentences report: identifying when 40% of your words are just paddingHow the all repeats report finds overused words and phrases you can't seeReadability analysis at the paragraph level to prevent reader drop-offAI-powered features: Rephrase, Critique, and SparksHow the Critique report analyzes characterization, dialogue, plot, and structureUsing ChatGPT's API responsibly without storing or sharing user textAI Sparks for writer's block: inspiration without replacing your voiceChanging perspective, tense, or adding sensory detail with AI assistanceGenre-specific writing goals and benchmarks for different fiction categoriesWriters Week events throughout the year for different genresResources mentioned:ProWritingAid: https://prowritingaid.com/Writers Week events: https://prowritingaid.com/art/1163/learn-with-prowritingaid-this-month.aspxIntegration with Scrivener, Word, Google Docs: https://prowritingaid.com/integrationsYouTube channel tutorials: https://www.youtube.com/channel/UClh8Sjuq-j17zxjfvvxmcIgBook recommendations:Go As A River by Shelley Reed: https://www.booksamillion.com/p/Go-River/Shelley-Read/9781954118232Fingersmith by Sarah Waters: https://www.amazon.com/Fingersmith-Sarah-Waters/dp/1573229725Connect with Tom:Website: https://prowritingaid.com/Facebook: https://www.facebook.com/prowritingaidX.com: https://twitter.com/prowritingaidInstagram: https://www.instagram.com/prowritingaid.insta/Linkedin: https://www.linkedin.com/company/prowritingaidYouTube: https://www.youtube.com/channel/UClh8Sjuq-j17zxjfvvxmcIgConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Nick Thacker is a bestselling author of over 45 books across multiple genres, including the 16-book Harvey Bennett thriller series. What makes Nick's story unique is that he never wanted to be a writer—he hated writing in school and only started his first book as a Christmas gift for his father. After working in marketing and web design, Nick applied business principles to his author career and was able to quit his full-time job in 2017. Today, he runs Book Career in a Year, where he teaches authors how to build sustainable writing careers through strategic marketing, email list building, and treating their creative work as a business.In this episode:Why Nick hated writing but became a prolific author anywayThe "muddy middle" problem and how craft books saved his first manuscriptHow The Enigma Strain made only $80 in its first year but became a bestsellerWhy writing more books is the single best marketing strategyThe crucial difference between fighting obscurity and making moneyThree marketing buckets every author needs: email, social media, and advertisingHow to build an email list as a fiction writer by giving away entire booksWhy you should make your social media attractive, not promotionalWhy "writing for yourself" is often an excuse to avoid marketingProductivity systems that work: the 12 Week Year and EOS (Traction)How to find your own writing process instead of copying famous authorsStep-by-step guide to building a book career in one yearWhen to start investing in Facebook and Amazon adsThe importance of sending readers back to Amazon for algorithmic benefitsResources mentioned:Book Career in a Year program: https://www.bookcareerinayear.com/Scrivener: https://scrivener.app/Email marketing platformsAmazon KDP: https://kdp.amazon.com/Facebook advertising platform: https://www.facebook.com/business/adsThe 12 Week Year book: https://www.amazon.com/12-Week-Year-Others-Months/dp/1118509234Entrepreneur Operating System (EOS): https://www.eosworldwide.com/Book recommendations:Techniques of the Selling Writer by Dwight Swain: https://www.amazon.com/Techniques-Selling-Writer-Dwight-Swain/dp/0806111917Amazonia by James Rollins: https://www.amazon.com/Amazonia-James-Rollins/dp/0061965839Connect with Nick:Website: https://www.nickthacker.com/Book Career in a Year Coaching Program: https://www.bookcareerinayear.com/Online courses and training: https://www.bookcareerinayear.com/coaching/Books by Nick: https://www.amazon.com/stores/author/B008A2W6XEConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Ellen Erikson is a publisher with over 30 books in her catalog, including both self-authored titles and public domain editions. She specializes in helping authors understand how to legally republish classic works by adding value through professional formatting, contemporary cover design, and thoughtful annotations. Ellen teaches other publishers how to navigate the complexities of copyright law, Amazon's content guidelines, and competitive research to create profitable public domain book businesses while keeping literary classics accessible to modern readers.In this episode:What public domain books are and how copyright expiration works across different countriesThe 100-year rule for determining if a book is safe to publishWhy classics from authors like Charles Dickens and Shakespeare remain profitableAmazon KDP's specific requirements for differentiating your public domain editionThree ways to make your edition unique: translations, illustrations, or annotationsHow to add 5,000-word annotations including author biographies and study guidesCommon copyright mistakes including newer translations and trademarked charactersThe Winnie the Pooh trademark lesson: why some story elements remain protectedCompetitive research strategies for finding underserved classic book nichesHow to identify opportunities where existing editions look outdated or homemadeBuilding a recognizable series of classics with cohesive cover designAdvertising tactics using author names and famous titles as primary keywordsWhere to find free manuscripts: Project Gutenberg and ManyBooksFormatting challenges with old digital files and when to outsourceRoyalty rates for public domain books: 35% ebooks, 60% minus print costs for paperbacksPage count limitations for KDP hardcovers (500 pages maximum)Using Wikipedia to discover an author's lesser-known works with less competitionWhether audiobook production makes financial sense for public domain titlesConnect with Ellen:Linkedin: https://www.linkedin.com/in/ellenerikson/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Oriana Leckert is the Head of Publishing at Kickstarter, a public benefit corporation dedicated to bringing creative projects to life through crowdfunding. As both a writer and publishing industry expert, Oriana oversees one of Kickstarter's most dynamic categories, working with authors ranging from emerging indie writers to major bestselling authors who have raised millions of dollars. She has helped guide campaigns that have generated hundreds of thousands to over a million dollars in funding, and she's passionate about connecting authors directly with their most dedicated readers.In this episode:How Kickstarter's crowdfunding model works specifically for authors and book projectsDifference between Kickstarter and traditional book funding or pre-order platformsWhy all-or-nothing funding actually protects authors from financial riskHow Kickstarter's algorithm amplifies campaigns based on engagement and attentionSetting realistic funding goals that match your audience reach and book production costsThe importance of building your author community before launching a campaignCommon mistakes authors make when planning their first KickstarterThe 30-day campaign timeline and pre-launch preparation strategiesHow to use stretch goals to maintain momentum after hitting your initial funding targetFeatured Kickstarter Campaigns:The Obsidian Spindle SagaFeyland TalesThe Gilded Rose AuctionCradle Books 7-9 by Will WightSaphira StatueNightlight Daily Horoscopes 2024Book recommendations:Dungeon Crawler Carl by Matt Diniman - https://www.amazon.com/Dungeon-Crawler-Carl-7-book-series/dp/B08BX5D4LCConnect with Oriana:Website: https://www.kickstarter.com/Facebook: http://www.facebook.com/kickstarterInstagram: http://www.instagram.com/kickstarterYoutube: http://www.youtube.com/user/kickstarterKickstarter Publishing newsletter: https://www.kickstarter.com/newslettersKickstarter Publishing Category: https://www.kickstarter.com/discover/categories/publishingConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Audrey Hughey is a planner creator, author, and productivity expert who specializes in helping writers stay organized and achieve their publishing goals. After struggling to balance writing with raising toddlers, attending school, and freelance work, she created comprehensive author planners that have become essential tools for thousands of writers. Her planners are known for being ADHD-friendly and providing "monthly coaching" through structured goal-setting and review processes. Audrey combines principles from project management, entrepreneurship, and productivity science to create systems that help authors plan their entire year holistically—integrating writing goals with life commitments, energy cycles, and personal well-being.In this episode:The crisis moment that led to creating author-specific planning tools during NaNoWriMoWhy holistic planning (integrating life and writing) is more effective than isolated goal-settingThe "brain dump" technique for overcoming overwhelm and functional freezeHow to identify and work with your personal energy cycles and "fallow periods"Breaking large projects into achievable "pebbles" for consistent progressThe 90-day commitment rule for testing new productivity systemsMonthly review practices that function as affordable coaching alternativesTime blocking and realistic word count planning for busy authorsWhy authentic, meaningful goals matter more than borrowed aspirationsBuilding cues, triggers, and habits that support consistent writing practiceResources mentioned:The Author's Planner seriesVirtual writing retreatsMonthly Writing Focus PlannersGrowth Day appFemale Entrepreneurship AssociationPomodoro TechniqueBook recommendations:The Ritualist by Dakota CroweSix Habits of Growth by Brendon BurchardAtomic Habits by James ClearConnect with Audrey:Website: www.audreyhughey.comFacebook: www.facebook.com/thewriteservicesInstagram: www.instagram.com/thewriteservicesSign Up to Audrey’s Newsletter: https://bit.ly/authorweeklyConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Christina Graves is a writer, artist, and horror film addict living in the Deep South, where scary stories and history wander hand in hand. She writes horror and thriller stories that explore the darker side of human nature. Her debut novel, a psychological thriller entitled "Still, Dark Places," is available everywhere books are sold and launched Horrorsmith Publishing's thriller imprint, Thrill Forge. Christina is currently working on her second novel, "What We Do In Secret," a twisty domestic thriller set to release on May 27, 2025.In this episode:Christina's journey from aspiring writer to published psychological thriller authorThe process of writing and structuring a dual-timeline novelInsights into the indie publishing process with Horrorsmith PublishingBalancing writing with family life and other commitmentsThe transition from horror to domestic thriller in her upcoming workThe importance of authenticity in genre writingStrategies for building tension and suspense in fictionThe value of networking and community in the writing worldHow Deep South culture and history influence her dark storytellingResources mentioned:Horrorsmith Publishing / Thrill Forge imprintBooks and Brews conferenceKiller Nashville conferenceBook recommendations:"Consider This" by Chuck Palahniuk"On Writing" by Stephen KingConnect with Christina Graves:Substack: https://christinagraves.substack.com/Instagram: @christinagravesauthorTikTok: @christinagravesauthorFacebook: christinagravesauthor"Still, Dark Places": https://books2read.com/stilldarkplacesConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Cathy Lewis is the president of C.S. Lewis Publicists, a boutique publicity firm that has been specializing in nonfiction book promotion for 26 years. With seven years of prior experience in traditional publishing, Cathy brings deep industry knowledge to helping authors navigate the dramatically changed media landscape. Her firm has worked with bestselling authors like John Perkins ("Confessions of an Economic Hit Man") and Judith Orloff, generating millions in book sales through strategic media outreach. As a small team of five specialists, C.S. Lewis Publicists provides personalized, one-on-one service that focuses on building thought leadership and author brands rather than just securing individual media placements.In this episode:The evolution of book publicity from traditional bookstore distribution to the Amazon-dominated marketplaceWhy building thought leadership and personal branding has become essential for nonfiction authorsThe critical difference between publicity (exposure) and marketing (direct sales tactics)How to develop core messaging that resonates across different media outlets and audiencesThe importance of having a professional website, active blog, and strategic social media presence before launching publicity campaignsPlatform-specific strategies for LinkedIn (business), Facebook (health/community topics), Instagram (visual content), and TikTok (video engagement)Why the "stumble upon factor" in physical bookstores created more predictable sales patterns than current online browsingHow successful campaigns combine multiple touchpoints: media coverage, social media amplification, and speaking engagementsBook recommendations:Media Darlings by Joanne McCall: https://www.amazon.com/Media-Darling-Shine-Through-Interview/dp/1736095005Confessions of an Economic Hitman by John Perkins: https://www.amazon.com/Confessions-Economic-Hit-John-Perkins/dp/0452287081The Genius of Empathy by Judith Orloff: https://www.amazon.com/Genius-Empathy-Practical-Sensitive-Relationships/dp/1683649710Connect with Cathy:Website: https://www.cslewispublicity.com/DIY Publicity blog: https://www.cslewispublicity.com/blog/Contact: https://www.cslewispublicity.com/contact-us/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Gillian Harvey is a successful author of women's fiction with nine published books, including the bestselling "The Year in the French Farmhouse" and "The Bordeaux Book Club." Living in France for many years before recently returning to the UK, she brings authentic French culture and experiences to her novels. Her latest book "The Little Provence Bookshop" combines elements of mystery, humor, and magical realism in a French setting.In this episode:Journey from teaching to full-time writingExperience of moving to and living in FranceWriting process and plotting techniques using 40-point story outlinesNaturally incorporating humor into storytellingBuilding successful author-reader relationships through reviewsTransitioning between publishers and working with Boldwood BooksBalancing social media presence across platformsImportance of in-person author communities and eventsResources mentioned:Save the Cat Writes a Novel by Jessica Brody: https://www.amazon.com/Save-Cat-Writes-Novel-Writing/dp/0399579745Emily Dickinson poetry: https://www.poetryfoundation.org/poets/emily-dickinsonChocolat by Joanne Harris: https://www.amazon.com/Chocolat-Novel-Vianne-Rocher/dp/0140282033Norfolk and Suffolk author communitiesBook recommendations:Save the Cat Writes a Novel by Jessica BrodyWolf Hall by Hilary Mantel: https://www.amazon.com/Wolf-Hall-Hilary-Mantel/dp/0312429983The Year in the French Farmhouse: https://www.amazon.com/Year-French-Farmhouse-uplifting-feel-good-ebook/dp/B0B5CY4RNGThe Little Provence Bookshop: https://www.amazon.com/Little-Provence-Book-Shop/dp/1805499688Connect with Gillian Harvey:Website: https://www.gillianharvey.com/Instagram: https://www.instagram.com/gillplusfive/?hl=enFacebook: https://www.facebook.com/gharveyauthor/Twitter: https://twitter.com/GillPlusFiveConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Dave Cohen is a veteran comedy writer, performer, and author with an impressive career spanning BBC sitcoms, radio comedy, and children's television. His writing credits include iconic shows like "My Family," "Not Going Out," "Have I Got News For You," and "Spitting Image." Dave is perhaps best known for writing nearly 100 comedy songs for the BAFTA-winning children's series "Horrible Histories," which brilliantly combines education with entertainment. As a former stand-up comedian and co-host of the "Sitcom Geeks" podcast, Dave brings decades of practical comedy writing experience to his educational work. His books, including "The Complete Comedy Writer" and the Barry Goldman comedy novel series, offer aspiring writers insider insights into the craft of humor. His latest book, "Funny Up Your Fiction," addresses a gap in the market by teaching authors how to add comedic elements to any genre of novel.In this episode:Dave's journey from stand-up comedy to BBC sitcom writer and children's television successThe inspiration behind "Horrible Histories" and how comedy songs teach history more effectivelyWhy most comedy writing advice focuses on jokes when character is actually the keyHow to add humor to any genre without compromising the story's integrityThe fundamental difference between writing gags and developing comedic charactersWhy lack of self-awareness is the secret ingredient to funny charactersThe "plotter, pantser, and passenger" approach to novel structure and character developmentHow to overcome the fear of writing comedy and avoid common comedy writing mistakesWhy serious drama and comedy use the same structural foundationsThe importance of character authenticity: comedy characters must believe in themselves completelyResources mentioned:"The Complete Comedy Writer" by Dave Cohen"Save the Cat" writing method"Funny Up Your Fiction" by Dave CohenBook recommendation:Jonathan Fairfax series by Christopher ShevlinConnect with Dave Cohen:Website: https://www.davecohen.org.uk/Podcast: https://podcasts.apple.com/gb/podcast/sitcom-geeks/id1014489955Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Mark Leslie Lefebvre is a multi-faceted author, publishing industry consultant, and book industry veteran who has significantly shaped the indie publishing landscape. As one of the key architects behind Kobo Writing Life, the self-publishing platform for Kobo (Amazon's primary competitor), Mark helped create what many consider the most user-friendly author dashboard in the industry. His diverse writing portfolio spans horror fiction, urban fantasy, true ghost stories, and essential guides for writers including "Wide for the Win" and "Kill It on Kobo." With over 40 years of writing experience and deep expertise in both traditional and independent publishing, Mark provides invaluable insights into global book distribution, platform strategy, and the business side of authorship.In this episode:Mark's journey from teenage horror writer to publishing industry consultantThe creation and development of Kobo Writing Life as Amazon's competitorWhy "going wide" beyond Amazon opens up global opportunities for authorsHow Kobo's international reach differs from Amazon's geographical limitationsStrategic pricing decisions: when Amazon's 70% royalty isn't actually 70%The psychology behind free book promotions and why most free downloads never get readWhy KDP Select exclusivity might be limiting your earning potentialInternational sales opportunities through Kobo's global retailer partnershipsEffective marketing strategies that focus on reader value over direct salesThe three pillars of author success: persistence, patience, and practiceFinding and serving your niche audience rather than trying to appeal to everyoneDaily writing routine strategies for busy authors with day jobsResources mentioned:Kobo Writing LifeDraft2DigitalBookFunnelWritten Word MediaFussy LibrarianBook recommendation: "The Business of Being a Writer" by Jane FriedmanConnect with Mark Leslie Lefebvre:Website: https://markleslie.ca/https://books2read.com/marklesliehttps://books2read.com/markleslielefebvreTwitter: https://twitter.com/markleslieInstagram: https://instagram.com/markleslielefebvreConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Mike Hourigan is a book marketing expert and representative from Written Word Media, one of the most trusted names in book promotion services. Written Word Media operates several highly effective promotional platforms including Free Booksy, Bargain Booksy, and Red Feather Romance, helping thousands of authors reach new readers and boost sales. With extensive experience in digital book marketing across multiple genres and price points, Mike brings practical, data-driven insights into what actually works in today's competitive book marketplace. His expertise spans both fiction and nonfiction promotion strategies, making him a valuable resource for authors at every stage of their publishing journey.In this episode:Launch promotions vs. price promotions: strategic timing and execution for maximum impactPromo stacking fundamentals: how to layer multiple promotional tactics for explosive resultsThe psychology and mechanics of free book promotions that convert browsers into loyal readersGenre-specific strategies that work differently for fiction versus nonfiction marketing campaignsWhy book covers and blurbs make or break your promotional success before readers even clickHow to leverage email promotion services effectively without wasting your marketing budgetSocial media advertising integration with traditional book promotion methodsReader acquisition strategies that build long-term fanbase rather than just short-term sales spikesThe data behind successful book promotions and what metrics actually matterResources mentioned:Email promotion services: Freebooksy, Bargain Booksy, Red Feather RomanceSocial media advertising: Reader Reach AdsBook promotion service: NewInBooksCover design resource: ReedsyBook recommendation:"Company of One" by Paul Jarvis - Business growth philosophy for sustainable successConnect with Mike Hourigan and Written Word Media:Website: https://writtenwordmedia.com/Email: [email protected] with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

James Blatch is a former BBC Defence Reporter and BBFC Film Examiner who has successfully transitioned from journalism to becoming a bestselling author of military aviation thrillers. His extensive reporting career included high-profile assignments aboard HMS Invincible during Operation Desert Fox, coverage from Kuwait's Ali Al Salem allied air base, Arctic Circle reporting, and frontline coverage of the UK air offensive during the Kosovo Conflict in 1999. This unique background provides authentic military expertise that infuses his fiction with genuine realism. As co-founder of the Self Publishing Formula and organizer of the prestigious Self Publishing Show Live conference, James has become a leading voice in the independent publishing community, helping thousands of authors navigate their publishing journeys.In this episode:The dramatic career pivot from BBC war correspondent to military thriller novelistHow real-world defense reporting experience creates authentically gripping fictionThe creative genesis behind his debut novel "Final Flight" and military aviation themesUsing NaNoWriMo as a powerful catalyst to overcome writing procrastination and finish manuscriptsThe transformative value of working with professional book coaches for craft developmentDiscovering and articulating the deeper "why" that drives your writing passionProven plotting techniques and structural frameworks for compelling storytellingMarketing strategies that actually work for self-published authors in competitive marketsInternational success stories: breaking into German translation markets and foreign salesBehind-the-scenes insights from organizing the Self Publishing Show Live conferenceStrategic networking approaches that build lasting author careers and opportunitiesThe realistic pros and cons of traditional versus self-publishing pathsPractical, actionable advice for aspiring authors taking their first steps into publishingResources mentioned:NaNoWriMo (National Novel Writing Month)Save the Cat! Writes a Novel by Jessica BrodyBookBubSelf Publishing Show Live conferenceBook recommendations:"Save the Cat! Writes a Novel" by Jessica Brody"On Writing" by Stephen KingConnect with James Blatch:Personal website: https://jamesblatch.com/Self Publishing Formula: https://selfpublishingformula.com/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Victoria Gerkin is the Publisher at Podium Entertainment, a leading audiobook publishing company that specializes in transforming independent authors' works into professional audio productions. With over 22 years of experience in traditional publishing, including roles at Penguin Random House, Little Random, and A.A. Knopf, Victoria brings deep industry expertise to the rapidly evolving world of independent audiobook publishing. Her background spans subsidiary rights, publicity, and author services, including co-founding the Knopf Speakers Bureau. At Podium, she oversees the acquisition of audio rights and works closely with authors to bring their stories to life through high-quality audio productions, publishing over 2,600 audiobooks annually.In this episode:How Podium Entertainment revolutionizes audiobook publishing for indie authorsThe business model: licensing vs. traditional audiobook production methodsWhat Podium looks for when evaluating manuscripts and author track recordsProfessional casting secrets and matching narrators to stories perfectlyThe importance of cultural authenticity and accent considerations in audiobook productionWhy quality matters more than speed when entering the audiobook marketAudiobook market dynamics: sales ratios compared to print and ebook formatsEssential preparation tips for authors considering audiobook adaptationsSuccess stories from long-term author partnerships and series developmentThe evolution from traditional publishing to independent audiobook successResources mentioned:Podium Entertainment website - https://podiumentertainment.com/Instagram: https://www.instagram.com/podiumentertainment/Facebook: https://www.facebook.com/podiumentertainment/Linkedin: https://www.linkedin.com/in/victoria-gerken-ba9b16150Book recommendations:"The Pucking Wrong Number" by C.R. JaneSlough House series by Mick HerronConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Dakota Krout is a pioneering LitRPG author and visionary founder of Mountaindale Press, one of the leading publishing houses specializing in LitRPG, GameLit, and cultivation fiction. With a unique background combining computer science expertise and military communications experience, Dakota brings systematic, logical thinking to both his world-building and his publishing empire. His methodical approach to creating intricate magic systems and character progression has made him a standout voice in the rapidly growing gaming-inspired fiction genre, while his publishing house has become a launching pad for numerous successful authors in these specialized niches.In this episode:Demystifying LitRPG and GameLit: What these explosive genres are and why they're dominatingThe systematic approach to building believable magic systems and character progression mechanicsFrom author to publisher: The complete journey of founding and scaling Mountaindale PressInside publishing metrics: What success looks like and the standards authors must meetNiche genre marketing strategies that build devoted readerbases in specialized communitiesThe power of community engagement in genre fiction and reader retentionComputer science principles applied to creative writing and world-buildingMilitary precision meets creative storytelling: How systematic thinking enhances fictionBuilding a publishing empire while maintaining quality and author relationshipsResources mentioned:Dragon Con -  https://www.dragoncon.org/LitRPG and GameLit online communities Mountaindale Press publishing criteria and submission guidelines: https://www.mountaindalepress.store/Genre-specific marketing platforms and communitiesConvention networking and industry connection strategiesBook recommendations:"How to Win Friends and Influence People" by Dale Carnegie: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034"Outlive: The Science and Art of Longevity" by Peter Attia: https://www.amazon.com/Outlive-Longevity-Peter-Attia-MD/dp/0593236599"Something, Anything, and Everything" series by Dakota Krout: https://www.amazon.com/Anything-Full-Murderhobo-Dakota-Krout/dp/163766074XConnect with Dakota Krout:Mountaindale Press website: https://www.mountaindalepress.store/Dakota's Facebook page: https://www.facebook.com/DakotaKrout/Mountaindale Press Facebook: https://www.facebook.com/MountaindalePress/Discord community: Mountaindale Press serverConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Shelby Leigh is a breakthrough mental health poetry author who has masterfully leveraged social media to transform her writing career from self-published obscurity to traditional publishing success. With over 103,000 Instagram followers and viral TikTok content that reaches millions, Shelby has become a case study in how modern authors can use digital platforms to build authentic connections with readers and drive real book sales. Her poetry focuses on mental health, healing, and personal growth, resonating with a generation seeking authentic voices in literature. Through her brand "Marketing by Shelby," she now helps other authors replicate her social media success.In this episode:From zero followers to 103K: Shelby's complete social media growth strategyHow mental health poetry found its massive audience through authentic storytellingTikTok marketing secrets that create viral BookTok content and drive salesContent creation systems that maintain consistency across multiple platformsThe psychology behind converting social media views into actual book purchasesAnalytics and metrics that matter: tracking what really drives book salesTransitioning from self-publishing to traditional deals using social proofBuilding a personal brand that attracts both readers and publishersThe intersection of vulnerability, poetry, and profitable content creationResources mentioned:Marketing by Shelby - Shelby's author marketing consultancy: https://www.marketingbyshelby.com/TikTok Solutions Program - Social media marketing course: https://www.marketingbyshelby.com/marketing-offersBookTok community - Poetry and book discovery platform: https://www.tiktok.com/tag/booktokInstagram Marketing by Shelby - Visual content strategies: https://www.instagram.com/marketingbyshelby/YouTube Channel - Extended marketing tutorials: http://youtube.com/@marketingbyshelbyBook Recommendations for Poetry:"I Look to the Mourning Sky" by Liz NewmanWorks by Tristan Mateo - Contemporary poetryNikita Gill - Instagram poetry sensation: https://www.instagram.com/nikita_gill/?hl=enTraditional Poetry Influences:Emily DickinsonRupi Kaur - Modern poetry pioneer: https://rupikaur.com/Atticus Poetry - https://www.atticuspoetry.com/Modern Poetry Recommendations:"Luster" by Raven Leilani"From Sand to Stars" by Shelby LeighAmanda Lovelace - Instagram poetryConnect with Shelby Leigh:Website: https://shelbyleigh.co/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Stuart Grant is the founder of Digital Authors Toolkit, a specialized digital agency that has revolutionized how authors establish their online presence. With over a decade of deep experience in the publishing industry and more than 300 author websites in his portfolio, Stuart has become the go-to expert for writers who want to transform their digital footprint into a powerful marketing tool. His unique approach seamlessly blends technical web development expertise with an intimate understanding of author needs and reader behavior, creating websites that don't just look professional—they convert visitors into loyal fans and customers.In this episode:Why every author needs a professional website and the essential elements that drive resultsSmart website design strategies using your book covers as visual inspirationSEO optimization secrets that get your author site discovered by readersProven email list building techniques that turn website visitors into devoted fansTraffic generation strategies that bring the right readers to your digital doorstepThe most common (and costly) website mistakes authors make and how to avoid themTechnical tools and platforms that simplify author website managementHow to create a website that works as hard as you do to sell your booksReader psychology: designing websites that convert browsers into buyersResources mentioned:Wix - https://www.wix.com/Book Vault - https://bookvault.app/Lulu - https://www.lulu.com/Book Funnel - https://bookfunnel.com/Digital Authors Toolkit - https://www.digitalauthorstoolkit.com/Book recommendations:"Ted Talks" by Chris Anderson"Ultra Processed People" by Chris Van TullikenJD Kirk's Hoon seriesConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Kevin J. Anderson is a New York Times bestselling author and literary powerhouse with over 24 million books in print worldwide. Best known for his groundbreaking work expanding the Dune universe alongside Brian Herbert and his extensive contributions to the Star Wars expanded universe with 54 novels, comics, and young adult series, Kevin has helped shape two of science fiction's most beloved franchises. His unique career spans both traditional publishing giants and innovative indie approaches, making him one of the most versatile and successful authors in the industry today.In this episode:Behind-the-scenes secrets of writing in legendary universes like Dune and Star WarsThe strategic transition from traditional publishing to indie freedom and controlLeveraging Kickstarter and Patreon to build direct fan relationships and fund passion projectsInsider insights into Hollywood: the film and TV adaptation process revealedHow dictation technology can dramatically boost your writing productivityThe networking strategies that build lasting industry connections and opportunitiesPlatform-building advice for new authors entering today's competitive landscapeBalancing franchise work with original creative projectsThe evolution of publishing and what authors need to succeed nowResources mentioned:Wordfire Press (Kevin's publishing company)Kickstarter for Dan Shamble, Zombie PI seriesPatreon for exclusive content and fan interactionWestern Colorado University's graduate program in publishingSuperstars Writing SeminarsMac Whisper for AI transcriptionBook recommendations:"Death Warmed Over" (first book in the Dan Shamble, Zombie PI series)"On Being a Dictator" (Kevin's book on dictation for authors)Connect with Kevin J. Anderson:Website: https://wordfire.com/Patreon: KevinJAndersonFacebook: https://www.facebook.com/groups/75203293463/?fref=nfX (formerly Twitter): https://x.com/TheKJAInstagram: https://www.instagram.com/therealkja/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Craig Martelle is a powerhouse in the indie publishing world with nearly 200 published works, including over 110 full-length novels. A retired Marine and former lawyer turned bestselling author, Craig is the visionary founder of the 20 Books to 50K community—one of the largest and most supportive author networks in the world. His journey from military service to literary success has made him a sought-after mentor and speaker in the indie author community.In this episode:From Marine Corps to literary empire: Craig's incredible transformation storyThe productivity secrets behind writing and publishing multiple books annuallyStrategic book pricing that maximizes sales and reader acquisitionBreaking into international markets with German translations and global reachHow author conferences evolved and why they're crucial for indie successBuilding and nurturing thriving online author communities (20 Books to 50K insights)Mastering the balance between fiction series and non-fiction projectsThe mindset shifts that separate successful authors from struggling writersReal-world strategies for sustained long-term author careersResources mentioned:20 Books to 50K Facebook groupAuthor Nation conference (formerly 20 Books Vegas)Self-Publishing Show Live conferenceAmazon ads for authorsFindaway Voices for audiobooksTranslateBooks.com for translationsBooks Mentioned:Ian Bragg thriller seriesCygnus Space Opera seriesEnd Times Alaska seriesFree Trader seriesBattleship Leviathan series"Witten Wisdom""An Author's Legacy"Connect with Craig Martelle:Website: craigmartelle.comFacebook group: 20 Books to 50KConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Isabelle Knight is a celebrity publicist turned author branding expert who has worked with literary icons including JK Rowling and major organizations like the BBC. As founder of Build Your Author Brand, she brings insider knowledge from the world of high-profile publicity to help everyday authors develop powerful personal brands, connect with their ideal readers, and dramatically increase book sales. Her unique background bridges traditional PR with modern digital marketing strategies.In this episode:The celebrity publicist's approach to author branding that actually worksHow to identify and magnetize your ideal readers (not just any readers)Traditional PR vs. digital marketing: when to use each strategyThe newsletter and social media tactics that build genuine fan basesHow to pitch yourself like the pros (without feeling salesy)Strategic partnerships that amplify your book launchesReal case studies from successful author branding campaignsThe consistency secrets that separate amateur from professional authors Why most author marketing fails and how to avoid common pitfallsResources mentioned:Build Your Author Brand courseFacebook groups for author networkingNewsletter platforms for reader engagementBookshop partnerships for book launchesBook recommendations:"Enough" by Dr. Catherine McAleeseBooks by Pauline Tate"The Big Leap" by Gay HendrixConnect with Isabelle Knight:Website: https://buildyourauthorbrand.co.ukInstagram: https://www.instagram.com/isabelle.knight.pr/LinkedIn: https://www.linkedin.com/in/isabelle-knight-pr/TikTok: https://www.tiktok.com/@isabelle_knight_prConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Dave Chesson is the founder of Kindlepreneur and creator of Publisher Rocket, one of the most trusted keyword research tools in the publishing industry. With years of experience helping authors crack Amazon's discovery algorithm, Dave has become the go-to expert for book marketing and keyword optimization. His platform Kindlepreneur has helped thousands of authors increase their book visibility and sales on Amazon.In this episode:* How Dave built Publisher Rocket into the industry's leading keyword tool* Decoding Amazon's algorithm: What really drives book discovery* Maximizing your 7 KDP keyword boxes for better rankings* Fiction vs. nonfiction keyword strategies that actually work* Using reverse ASIN research to spy on competitors* Finding profitable niches with low competition* Common keyword mistakes that hurt your book's visibilityResources mentioned:Publisher Rocket Kindlepreneur.com Guides7 Kindle Keywords: Use All 50 Characters or Not?Kindle Keyword Strategy For Fiction AuthorsAmazon KDPKindlepreneur Tools and ServicesBook recommendations:Dungeon Crawler Carl series by Matt DinnimanConnect with Dave Chesson:Website: https://kindlepreneur.com/YouTube: https://www.youtube.com/@KindlepreneurContact: https://kindlepreneur.com/contact-me/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Kathleen Sweeney is the COO of Book Brush, a comprehensive design platform specifically created for authors since 2018. Book Brush specializes in helping authors create professional marketing graphics, book covers, 3D book mockups, video trailers, and social media content without requiring design expertise. The platform offers over 300 3D book versions, hundreds of cover templates, and access to 4.4 million stock images and videos through Pixabay integration. Kathleen leads the company's mission to make book marketing accessible and stress-free for indie authors, providing tools that help authors create professional-looking promotional materials that align with genre expectations and build author branding across all social media platforms.In this episode:Why some indie books look like bestsellers and others don'tThe importance of professional cover design for genre alignmentBook Brush's author-specific design platform and toolsCreating 3D book mockups from flat covers with simple clicksUsing templates and graphics designed specifically for different genresFont pairing and color psychology for book marketingAuthor branding strategies and maintaining consistent visual identityVideo creation tools including vertical format for mobile viewingTrope graphics and their effectiveness in reaching target readersCommon cover design mistakes authors makeThe process of creating covers and marketing materialsHidden features and creative ways to use Book Brush toolsGetting started with Book Brush: tutorials, support, and communityResources mentioned:Book BrushPixabayConnect with Kathleen Sweeney:Website: https://bookbrush.com/YouTube: https://www.youtube.com/BookBrushFacebook: https://www.facebook.com/BookBrush/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Dan Miller is the founder of The Copy Detectives, a specialized service that helps authors navigate copyright permissions and AI content disclosure requirements. With extensive experience in copyright law and clearance processes, Dan assists authors in understanding when they need permission to use quotes, images, and other content in their books. His expertise has become increasingly important as AI-generated content creates new challenges for copyright registration and protection. Dan works with authors to assess manuscripts for copyright issues, secure necessary permissions, and ensure compliance with both U.S. Copyright Office and Amazon KDP disclosure requirements for AI-generated content.In this episode:How AI content affects copyright ownership and registrationThe new requirement for copyright certificates before filing lawsuitsWhy authors need to register copyrights within 90 days of publicationThe difference between copyrightable and non-copyrightable AI contentAmazon KDP's AI disclosure requirements and potential consequencesWhen quotes require permission versus fair use considerationsThe five different U.S. copyright laws currently in effectPublic domain content and Creative Commons licensingWhy song lyrics and poetry quotes are particularly expensiveThe importance of keeping detailed records of all source materialsInternational copyright considerations under the Berne ConventionHow to work with copyright clearance servicesResources mentioned:U.S. Copyright Office: https://www.copyright.gov/Amazon KDP: https://kdp.amazon.com/Creative Commons: https://creativecommons.org/Berne Convention: https://www.wipo.int/treaties/en/ip/berne/Fair use doctrinePublic domain databasesCopyright registration certificatesConnect with Dan Miller:Website: https://thecopyrightdetective.com/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Kevin Tumlinson is a bestselling author and Chief Brand Officer for Author Anchor, a service that connects authors with trained virtual assistants from the Philippines. With extensive experience managing multiple business ventures while maintaining his writing career, Kevin understands the challenges authors face in balancing creative work with business operations. Author Anchor specializes in providing budget-friendly VAs at $7.50/hour who are specifically trained in author-related tasks including social media management, Facebook advertising, Amazon ads, graphic design, and platforms like BookBrush, Vellum, and Kickstarter. Kevin advocates for strategic delegation that increases revenue potential rather than just removing unwanted tasks from an author's plate.In this episode:Why authors need VAs and what tasks to delegate firstThe Author Anchor model: $7.50/hour trained VAs from the PhilippinesHow to structure your first VA projects for maximum successThe importance of clear communication and process documentationMarketing tasks VAs excel at: social media and Facebook advertisingBuilding trust and working relationships across time zonesWhen to hire additional VAs and scale your author businessThe economics of VA hiring: only when it increases revenue potentialEthical considerations and win-win economics of international hiringSetting up systems, software access, and payment structuresResources mentioned:Author Anchor: https://authoranchor.com/BookBrush: https://bookbrush.com/Vellum: https://vellum.pub/Kickstarter: https://www.kickstarter.com/Shopify: https://www.shopify.com/Slack: https://slack.com/DiscordLastPassBookFunnelStoryOriginBook Recommendations:Various Kevin Tumlinson titles mentioned: https://www.kevintumlinson.com/booksConnect with Kevin Tumlinson:Website: https://authoranchor.com/Promo link: https://authoranchor.com/promoConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Matty Dalrymple is a bestselling author with two thriller series: the Ann Kinnear Suspense novels and the Lizzy Ballard thrillers. She's also the host of The Indy Author Podcast, which has been running since 2016 with nearly 270 episodes. As a writing consultant and speaker, Matty helps authors navigate both the craft and business sides of publishing. Her expertise in podcasting for authors stems from years of hosting her own show and appearing as a guest on numerous other podcasts, making her a valuable resource for authors looking to leverage audio content for platform building. In this episode: • Why authors should be podcast listeners before becoming podcast guests • The importance of having expertise beyond just your own book • How to research and identify the right podcasts for your genre • Creating personal connections with podcast hosts for better opportunities • Developing multiple conversation angles beyond "I wrote a book" • Using podcasts for networking and building long-term relationships • The difference between book tour podcasts and expertise-focused shows • Why social media matchmaking services can help beginners practice • Creating effective one-pagers and pitch materials for hosts • How podcast appearances can lead to speaking gigs and consulting opportunities Resources mentioned: • PodMatch for podcast guest/host connections • The Indy Author Podcast (Almost 300 now!) • BookFunnel for cross-promotion strategies • Author Nation conference for networking Book Recommendations: • Podcasting for Authors by Matty Dalrymple • The Podcast Guest Playbook by Matty Dalrymple & Mark Leslie LefebvreConnect with Matty Dalrymple: • Website: theindyauthor.com • Fiction website: mattydalrymple.com • The Indy Author Podcast • Fiction series: Rock, Paper, Scissors (Lizzy Ballard thrillers) • The Falcon and the Owl (Ann Kinnear suspense)Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Hassan Osman is an Amazon bestselling author and the founder of Sidegig Hacks and Writer on the Side. While maintaining a demanding corporate career, Hassan has published over 20 books with 9 Amazon bestsellers reaching over 120,000 readers, plus 17 courses with 430,000+ unique students. His expertise lies in creating short, focused books (10,000-12,000 words) for busy managers and corporate leaders, covering soft skills and leadership development. Hassan advocates for treating books as "business cards on steroids" - tools that generate more revenue from opportunities they create than from direct sales. His systematic approach emphasizes the 80-20 principle, focusing on content repurposing across multiple platforms including Amazon, Udemy, and Gumroad.In this episode:Why books are "business cards on steroids" that open bigger opportunitiesThe four-circle method for choosing profitable book topicsWriting 10,000-word books that people actually finish readingHow promotion starts before the book is completedContent repurposing strategies across books, courses, podcasts, and social mediaUsing popular highlights from Kindle to create Twitter contentPublishing under multiple pen names for different genresUdemy course creation: turning $600 books into $35,000 coursesGumroad strategies for packaging books with additional bonusesCustom ChatGPT creation for writing in your own voiceThe Four Week Write Your Book system and courseBuilding sustainable creator workflows while working full-timeResources mentioned:Sidegig Hacks newsletter: http://www.sidegighacks.com/Writer on the Side blog and podcast: https://www.writerontheside.com/Amazon KDP: https://kdp.amazon.com/Udemy: https://www.udemy.com/Gumroad: https://gumroad.com/ChatGPT PlusBook Recommendations:Write Your Book on the Side by Hassan Osman (free): https://course.writerontheside.com/Better Online Meetings by Hassan Osman: https://www.amazon.com/dp/B08FPB2Y6K?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with Hassan Osman:Website: https://www.writerontheside.com/Newsletter: http://www.sidegighacks.com/Course: https://course.writerontheside.com/Email: [email protected] Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - h Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Michael La Ronn is a bestselling author who has published over 100 books while maintaining a full-time corporate job and family life. After a near-death experience in 2012, he transformed from aspiring writer to prolific author, developing systematic approaches to productivity that he shares in his non-fiction books and YouTube channel. Michael writes primarily science fiction and fantasy featuring bold underdogs, and has built a substantial following through his Author Level Up YouTube channel with nearly 50,000 subscribers. His expertise lies in time management, dictation techniques, and maintaining consistent writing output through innovative productivity methods including mobile writing, visualization techniques, and strategic project switching.In this episode:How a near-death experience in 2012 sparked his writing callingManaging 100+ books while working full-time and raising a familyThe three ways to manage time: add, edit, and deleteWriting on mobile devices using Scrivener and Microsoft WordThe power of switching between projects to avoid writer's blockVisualization techniques for solving story problemsDocumentation-based outlining for pantsers who write by discoveryDictation workflows using voice recorders and AI transcriptionUsing "Pikachu" as a dictation safe word for error correctionCapturing story ideas religiously for 15 years in digital notebooksBuilding sustainable writing habits without burnoutThe Author Level Up YouTube channel and writing app tutorialsResources mentioned:Scrivener appMicrosoft WordMicrosoft OneNoteApple NotesEvernoteChatGPT and ClaudeGrammarlyProWritingAidProsWrite (AI transcription software)Google NotebookMicrosoft ExcelPlotterBook Recommendations:Be A Writing Machine by Michael La Ronn: https://www.amazon.com/dp/1985174480?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlBe A Writing Machine 2.0 by Michael La Ronn: https://www.amazon.com/dp/B0BMYYJ182?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlHow to Dictate a Book by Michael La Ronn: https://www.amazon.com/dp/B09HG55P5Q?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with Michael La Ronn:Website: https://authorlevelup.com/Fiction website: https://www.michaellaronn.com/YouTube: https://www.youtube.com/authorlevelup Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Chris Benetti is the founder of Smart Author Media and a book funnel marketing expert who has sold over 55,000 books for his clients. Specializing in self-liquidating book funnels and Facebook advertising, Chris helps authors turn their books into profitable lead generation tools that feed into higher-ticket offers and services. His agency focuses exclusively on the Meta suite (Facebook and Instagram) and has generated over $750,000 in revenue for clients while spending $250,000 on ads. Chris's systematic approach combines detailed funnel strategy, conversion rate optimization, and creative testing to help authors build sustainable book-based businesses rather than just selling individual books.In this episode:Understanding self-liquidating book funnels and how they pay for themselvesWhy books rarely make profit on their own and need strategic backend offersBuilding effective book sales pages with headlines, social proof, and bonusesOrder bump strategies that convert 40-50% of book buyersTwo-step order forms for lead capture and remarketing opportunitiesUpsell sequences that solve problems created by the book contentFacebook advertising strategies focused on creative testing over targetingThe ASCET framework for systematic ad testing and optimizationCase study: Nigel Moore's 10X ROI with free book funnel strategyWhy books should serve business purposes, not just generate book salesConversion rate benchmarks and key metrics for funnel optimizationThe importance of having backup offers and multiple ad creatives readyResources mentioned:Smart Author Media free resource page: https://smartauthormedia.com/resourcesMeta advertising suiteTwo-step order form systemsChatGPT: https://openai.com/index/chatgpt/GoHighLevel: https://www.gohighlevel.com/Kartra: https://kartra.com/Kajabi: https://kajabi.com/ClickFunnels: https://www.clickfunnels.com/Book funnel templatesAd copy swipe filesBook Recommendations:Strategic business and systems booksSystem distillation booksConnect with Chris Benetti:Website: https://smartauthormedia.com/Facebook: https://www.facebook.com/itsbenetti/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Michael Stockham is a trial attorney and bestselling author who has successfully built a self-publishing business around his legal thriller series. Starting with a creative writing background before becoming what he calls an "accidental lawyer," Michael brings authentic courtroom detail to his novels through his 25+ years of trial experience. His debut novel "Confessions of an Accidental Lawyer" has garnered over 3,500 reviews and multiple awards, leading to his Jake Fox legal thriller series. Michael approaches his writing career as a business venture, developing systematic processes for planning, writing, and marketing his books while maintaining his full-time legal practice. He's also actively pursuing media adaptation opportunities, pitching his nine-book series concept at film festivals.In this episode:How his background as a trial attorney informs his legal thriller writingThe journey from creative writing degrees to accidental lawyer to novelistBuilding a systematic approach to writing with detailed chapter outlinesUsing story structure principles from Save the Cat and Hero's JourneyThe importance of authentic detail in courtroom and technical scenesMarketing strategies including BookBub feature deals and award submissionsWorking with book coach Aurora Winter for creative collaborationPlanning a nine-book series as three interconnected trilogiesSelf-publishing through Whistling Pigs Press with freelance contractorsPitching book-to-TV adaptations at the Banff World Media FestivalBuilding author business systems for long-term sustainabilityBalancing full-time legal career with consistent writing scheduleResources mentioned:BookBub: https://www.bookbub.com/Authors AI: https://authors.ai/Save the Cat writing methodology: https://savethecat.com/Story Grid: https://storygrid.com/Amazon Kindle Direct Publishing: https://kdp.amazon.com/Whistling Pigs Press: https://whistlepigpress.com/Book Recommendations:Save the Cat Writes a Novel: https://www.amazon.com/dp/0399579745?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with Michael Stockham:Publisher: https://whistlepigpress.com/Series: Jake Fox legal thrillers: https://www.amazon.com/dp/B0CQQFZVJJ?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlStandalone: Confessions of an Accidental Lawyer: https://www.amazon.com/dp/B0B5YDHHCC?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Tony Lee is a New York Times bestselling author who has successfully reinvented himself multiple times throughout his career. Originally starting as a computer games reviewer at 16, he transitioned through street performing in Covent Garden, writing for Radio 4, newspapers, comics, film and TV, before the pandemic forced him to pivot into self-publishing. Writing under the pen name Jack Gatland, he has achieved remarkable success with his crime thriller series, generating over 277 million pages read on Kindle Unlimited. His unique background spans 30 years in traditional publishing before building a profitable self-publishing business that now outearns his entire previous career combined.In this episode:How the pandemic forced a complete career pivot from traditional to self-publishingWhy he chose Amazon exclusivity and Kindle Unlimited for maximum revenueThe psychology of removing buying obstacles and building reader loyaltyCreating reader magnets and building a newsletter army of passionate fansHis unique "writing backwards" process developed from comic book experienceWhy aiming for 3-star books beats perfectionism paralysisThe 25-step checklist he uses for every book releaseBuilding authentic relationships in Facebook groups and reader communitiesHow 70% of his income comes from Kindle Unlimited page readsThe transition from hired gun to publisher mindsetWhy rapid release schedules work better than perfect manuscriptsTurning beta readers into weapons specialists and expert consultantsResources mentioned:BookFunnel: https://bookfunnel.com/StoryOrigin: https://storyoriginapp.com/Book Linker: https://booklinker.com/ProWritingAid: https://prowritingaid.com/Plotter: https://plottr.com/Notion: https://www.notion.com/Vellum: https://www.vellum.ai/Book Recommendations:Jack Gatland crime thriller series (starting with "Letter from the Dead"): https://www.amazon.com/dp/B08N1SJ447?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlThe Lionheart Curse by Tony Lee: https://www.amazon.com/dp/B09P2HKFHZ?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tlTom Marlowe spy seriesEllie Reckless spin-off novelsConnect with Tony Lee:Website: https://jackgatland.com/Personal website: https://tonylee.co.uk/Email: [email protected] media: @MrTonyLee (Twitter, BlueSky, Facebook)Hooded Man Media publishing: https://hoodedmanmedia.com/Upcoming: Liam Harper series and Iron Maiden comic collaborationConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

William Gasner is the founder and CMO of Stack Influence, an influencer marketing platform that specializes in connecting brands with micro and nano-influencers. With extensive experience in e-commerce and digital marketing, William has helped thousands of brands scale their marketing efforts through authentic influencer partnerships. Stack Influence operates as a marketplace platform where vetted influencers can choose products they genuinely want to promote, creating more authentic and effective campaigns. His expertise in leveraging smaller creators for product seeding campaigns has helped numerous authors and publishers reach new audiences and boost their Amazon rankings through external traffic strategies.In this episode:Why micro and nano-influencers are more effective than celebrity influencersThe difference between mega, macro, micro, and nano-influencer categoriesHow authentic word-of-mouth marketing scales through smaller creatorsWhy books are perfect products for influencer marketing campaignsBudget considerations for different influencer tiers and campaign sizesFinding the right influencers through hashtag research and niche targetingCreative content strategies including trending formats like "book face"Tracking ROI beyond immediate sales: content, awareness, and algorithm benefitsHow external traffic from influencers boosts Amazon algorithm rankingsThe Stack Influence marketplace model and community approachCase studies showing 3X to 15X ROI improvementsStarting strategies for authors with limited budgetsResources mentioned:Stack Influence: https://stackinfluence.com/InstagramTikTokBook Recommendations:Stack Influence Case Study - https://stackinfluence.com/book-influencers/Connect with William Gasner:Website: https://stackinfluence.com/LinkedIn: https://www.linkedin.com/in/william-gasnerEmail: [email protected] media: @StackInfluence (all platforms)Book a consultation call through Stack Influence websiteConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Eddie Rice is the founder of Eloquent Mind and author of the bestselling book "Toast: Short Speeches, Big Impact." With a background in PR and public relations, Eddie specializes in helping authors transition from invisible to in-demand through strategic podcast appearances and speech writing. His "Your Book, Your Voice" approach focuses on helping authors leverage their written expertise into spoken word opportunities, whether through podcast guesting, keynote speeches, TEDx talks, or virtual speaking engagements. Eddie believes that appearing on 100 episodes of other people's podcasts is far more effective than starting your own podcast with 100 episodes.In this episode:Why podcast guesting is more effective than starting your own podcastThe importance of positioning and finding your unique angleHow to research and find the right podcasts for your nicheCreating a compelling 2-3 page media kit that gets resultsSpecific strategies for fiction authors to get podcast bookingsThe ladder method: starting small and building up to bigger showsLive case study with Teddy demonstrating the consultation processTools and platforms for podcast research and content repurposingHow to maximize each podcast appearance through promotionBuilding long-term partnerships with podcast hostsResources mentioned:ListenNotes.com (free podcast directory with listener scores)Rephonic (premium podcast directory - $99/month with detailed analytics)Headliner app (for creating audiograms from podcast clips)Blaze.ai (automated content creation and scheduling)ChatGPT (for repurposing podcast content into blogs and social posts)Commit Action program (high-leverage task prioritization)Trust Me, I'm Lying by Ryan Holiday (PR strategy book)Book Recommendations:"The Road" by Cormac McCarthy: https://www.amazon.com/Road-Cormac-McCarthy/dp/0307387895"Trust Me, I'm Lying" by Ryan Holiday: https://www.amazon.com/Trust-Me-Lying-Confessions-Manipulator/dp/1591846285Connect with Eddie Rice:Website: eloquentmind.coCourse: https://eddie-s-school-406c.thinkific.com/courses/speak-to-podcast-guest-course?utm_source=website&utm_medium=referral&utm_campaign=organicConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

O'Cyrus Ink is a multi-genre author and publisher who specializes in poetry, children's fiction, young adult horror, and middle grade horror. Currently serving in the military while building his publishing career, he founded O'Cyrus Ink Publishing to help authors, particularly teenagers and young adults, navigate the publishing world. His approach focuses on finding the core message behind every story and helping authors connect authentically with their target audience. He also hosts "The Authors Lounge" podcast, dedicated to educating younger generations of writers and creators.In this episode:Balancing military service with a growing publishing careerWhy he chose not to wait 20 years to pursue his publishing dreamsWriting across multiple genres: poetry, children's books, and horrorThe importance of having a specific message and target audienceHow his first book "Sacred" taught him valuable marketing lessonsA powerful personal story behind his poetry about saving his son's lifeResearch strategies for different genres and demographicsWorking with authors to develop authentic stories and illustrationsThe book award submission process and how awards open doorsBuilding a publishing business focused on helping younger authorsUsing social media algorithms to research your genre and audienceResources mentioned:Book Award Pro: https://bookawardpro.com/Amazon KDP: https://kdp.amazon.com/Dale Roberts' YouTube channel: https://www.youtube.com/c/SelfPublishingwithDaleThe Authors Lounge podcast: https://podcasts.apple.com/us/podcast/the-authors-lounge-with-ocyrus/id1798844577Book Recommendations:Works by Stephen KingCoraline by Neil Gaiman: https://www.amazon.com/Coraline-Neil-Gaiman/dp/0380807343Five Nights at Freddy's seriesConnect with O'Cyrus Ink:Instagram: https://www.instagram.com/livewithocyrus/#LinkedIn: https://www.linkedin.com/in/o-cyrus-YouTube: https://www.youtube.com/channel/UCchV83duiL1DlTeJf562IOwPodcast: The Authors LoungeConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/