The Ryan Sullivan Show

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Followers don’t pay you. Clients do. I’m breaking down why follower count is one of the worst metrics to track if you actually want to make money from your content. Instead of chasing attention, I’m showing you the sales and marketing numbers that actually matter, how to use your best past clients to shape your positioning, and why specificity is what turns content into leads. If you’re a service business owner creating content online, this is the shift that makes everything simpler: stop trying to attract everyone and start creating for the people most likely to buy. 📌 Jump In Here: 0:00 - Why followers are the wrong metric 1:05 - Why big audiences don’t always mean big money 1:47 - The system you need instead 2:05 - Why specificity sells 3:25 - Clear positioning creates clear next steps 4:03 - Marketing metrics to track 5:04 - Sales metrics every service business needs 6:09 - How to identify your best-fit clients 7:19 - Turning client situations into content 8:13 - How Script Science helps you create client-attracting content __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/scriptIf you’ve ever thought about starting your own podcast, this episode is for you. I sat down with Mustafa, founder of MyFinJourney, to break down what it actually looks like to build a podcast as a busy business owner.Mustafa has helped investors earn more than $20 million in passive real estate distributions, but this conversation is not about real estate. It’s about the podcast he built, why he started it, what he wanted it to do, and whether it has been worth the time, money, and effort.We talk about podcast saturation, imposter syndrome, choosing a format that actually fits your personality, building a team, staying consistent, and why the goal of a podcast does not always need to be direct monetization. We also get into how podcasting can create trust, credibility, better conversations, speaking opportunities, and long-term business value, even when the ROI is not obvious in the first year.If you’re a founder, advisor, investor, or business owner who has been waiting for the “right time” to start a podcast, this episode gives you a grounded look at what it really takes and why starting messy may be better than waiting forever.📌 Jump In Here:0:00 - Should you start a podcast?1:30 - Why Mustafa started My Fin Journey4:23 - Starting in a saturated market11:01 - Choosing the right podcast format17:12 - Who should not start a podcast yet20:47 - Audience size vs. audience value26:34 - Managing the podcast production32:09 - Building trust and credibility43:04 - Why Mustafa hired Podcast Principles53:06 - Was it worth it?__________________________________________________👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Financial advisors love to ask if podcasting is too saturated. But financial advising is saturated. Social media is saturated. That can’t be the reason you don’t start. In this episode, I talk about how advisors can use podcasting, LinkedIn, and AI to build trust, start more conversations, and create a marketing system they actually own. Because podcasting is not magic. AI is not magic. Posting is not magic. But conversations still convert. 📌 Jump In Here: 0:00 - Why saturation is the wrong question 1:41 - Should advisors start a podcast? 3:17 - The 3 podcast formats to test 5:04 - Why AI cannot replace real conversations 6:52 - How Ryan uses AI for podcast prep 11:19 - Can podcasting generate leads? 18:10 - Building marketing you actually own 25:47 - What advisors need to start creating content __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script YouTube Shorts are not about becoming a YouTuber. They’re about making the advice I’m already giving easier to find. In this episode, I’m talking with Jack about why short-form video can work so well for business owners, especially if you’re already answering client questions, recording podcasts, taking Zoom calls, or showing up on other people’s shows. We break down how Shorts can keep getting views long after you post them, why LinkedIn is still only one small corner of the internet, and how to start creating clips without scripting every word or turning your content into a corporate ad. We also get into the practical side of this: batching content, repurposing what you’re already doing, dealing with compliance, and why logos and hard CTAs usually hurt more than they help. The big takeaway is simple: if you’re already making short-form content, there’s almost no reason not to put it on YouTube too. 📌 Jump In Here: 0:00 - Why YouTube Shorts matter 1:12 - Shorts that keep getting views 2:43 - Content as a compounding asset 3:32 - How to start making Shorts 4:03 - Batching once a month 5:36 - Repurposing podcasts and guest spots 7:08 - Recording the advice you already give 8:33 - Using questions to create clips 11:46 - The compliance question 13:35 - Turning transcripts into scripts 16:59 - Speaking compliance’s language 18:01 - Should you use logos? 21:12 - CTAs in short-form content 24:08 - How Shorts fit into the bigger funnel 25:56 - YouTube as a reach amplifier 27:22 - Content creation as a skill 28:57 - Script Science and getting started __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Diary of a CEO might look like a business podcast on the surface, but I think it’s really something very different. In this episode, I break down the biggest contradictions behind Steven Bartlett’s brand, from the gap between the show’s title and its actual content to the way vulnerability, authority, and influence get packaged for mass appeal. I also get into the difference between content that feels profound and content that’s actually useful, and why some of the biggest podcasts in the world may be built more to keep your attention than to help you take action. 📌 Jump In Here: 0:00 - Steven Bartlett critique begins 0:33 - Irony #1: It’s not really about being a CEO 3:04 - Irony #2: It feels deep, but lacks takeaways 6:01 - Irony #3: Honesty, vulnerability, and ad controversies 8:26 - Is the podcast actually helping you? 9:35 - More podcast guru breakdowns coming next __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script I think one of the biggest podcast myths out there is that you need huge download numbers before you can make any money. In this episode, I break down what actually matters, why sponsors are not always the best path, and how niche podcasts can generate real revenue with a much smaller audience. I also get into why downloads alone do not tell the full story and why building an owned audience matters so much if you want your podcast to become a real business asset. 📌 Jump In Here: 0:00 - How many downloads do you really need? 0:44 - The truth about sponsorship numbers 2:25 - Why niche podcasts can make more money 4:03 - Why downloads alone are misleading 6:09 - The real ways podcasts generate revenue 7:17 - Script Science and wrap-up __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptAfter 200+ weekly episodes in a row, I’ve learned that podcasting is less about going viral and more about consistency, clarity, and creating something that actually supports your business.In this episode, I break down what worked, what didn’t, and what I’d do differently if I were starting over today. I also talk through the difference between a business podcast and an influencer podcast, why traction takes time, and how strategy and strong calls to action can make the whole thing work a lot better.📌 Jump In Here:0:00 - 3 years of weekly podcasting0:36 - Why podcasting doesn’t make you money2:52 - Why podcasting won’t make you famous4:22 - What actually happens in the first year6:15 - What I’d do differently__________________________________________________👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Most people do not have a LinkedIn content problem. They have a conversion problem. In this episode, I walk through the 3 mistakes that stop LinkedIn from producing actual leads: a profile that doesn’t speak to the right prospect, content that doesn’t reinforce the offer, and a lack of direct outreach. If you sell professional services and want LinkedIn to turn into conversations, calls, and clients, this will help you fix the parts that matter most. 📌 Jump In Here: 0:00 - Why LinkedIn isn’t bringing in leads 0:22 - My background on LinkedIn 1:08 - Mistake #1: Your profile 2:25 - Pain vs. growth 3:40 - Mistake #2: Your content 4:27 - Why comments matter more than posts 6:34 - Mistake #3: You’re not sending DMs 8:18 - The real marketing metric 9:23 - Why followers don’t matter 10:45 - The 3-part LinkedIn framework 11:29 - What to post if you’re stuck 12:34 - Final takeaway __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script I landed a client in one of the weirdest ways I ever have, and it all started with a story about my grandfather. In this episode, I break down how sharing the why behind my work connected with the right person on LinkedIn and turned into a real client fast. This is a reminder that people don’t just respond to what you do. They respond to what it means. 📌 Jump In Here: 0:00 - The weirdest client story 0:32 - Niching down 1:27 - Why I work with financial advisors 2:49 - The post that changed everything 3:17 - From comment to client 4:02 - Why your story matters 5:23 - The deeper why for advisors 6:28 - Tell your story __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Most people think they overpay for podcast editing with money. I think they overpay with time. I break down the real cost of editing your own podcast and walk through the five main ways creators get their shows produced, from DIY to VAs to full-service agencies. My point is simple: stop wasting hours on work that pulls you away from the thing that actually grows your business. If you’ve been stuck trying to find the “perfect” solution, this is your reminder that the best next step is just to take action and get your time back. 📌 Jump In Here: 0:00 - Why it shocked me that a financial advisor was editing his own podcast 1:18 - The real way people overpay for podcasting 2:04 - The 5 ways to get a podcast edited 5:27 - Why there is no one “right” answer 8:18 - The only thing that actually moves you forward __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptA podcast is rarely just a podcast. In this installment of 'Podcast Producer Reacts', I dig into Patrick Bet-David’s media machine and break down the business model behind the PBD Podcast, ValueTainment, and the larger ecosystem tied to his brand.This is not a reaction to the content itself, but a look at how attention, personal branding, conferences, and business interests all work together behind the scenes.📌 Jump In Here:0:00 - Introduction, how I found PBD1:38 - How PBD makes money, it’s not ‘just a podcast’3:47 - What the podcast is an engine for7:00 - How it all connects together10:47 - Closing thoughts__________________________________________________👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Most people will tell you the secret to LinkedIn growth is posting nonstop. That’s not how I got to 20,000 followers. In this video, I break down the simple system I actually used, updated for 2026 and beyond: how to win attention in the comments section, how posts help you keep the followers you earn, and why consistency has way more to do with passion than discipline. If you want to grow your audience without turning your life into a content hamster wheel, this is the playbook. Grab the free video script template in the description and start putting this into action. 📌 Jump In Here: 0:00 - Intro 0:37 - Step 1: Commenting 1:59 - Step 2: Posts 3:02 - Step 3: Consistency 5:28 - Closing thoughts and wrap-up __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptIf you’re on LinkedIn trying to win clients, you already know why it matters.This video is about the simple system that makes it actually work, even with thousands of other advisors posting every day.I’m breaking down how to stop blending in, tighten up who you’re talking to, and turn LinkedIn into a consistent pipeline without making content your full-time job. We’ll hit the big shifts that move the needle: smarter targeting, a profile that sells for you, a real plan instead of random posts, and the outreach + conversion pieces most advisors skip.📌 Jump In Here: 0:00 - Why LinkedIn works, and what you’re missing 1:28 - Mistake #1: targeting 3:01 - Mistake #2: your profile doesn’t match your niche 3:46 - Mistake #3: posting at random 5:24 - Mistake #4: the daily plan 6:16 - Mistake #5: stop waiting, start DMs 7:30 - Mistake #6: no path to convert 8:35 - Free script + 2026 marketing plan__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/script LinkedIn isn’t paying you for “consistency,” and followers don’t automatically turn into revenue. I break down the biggest lies influencers sell about content, virality, and growth, then share what’s actually driven real clients for me: targeted posts, intentional commenting, and starting real conversations in the DMs. 0:00 - Intro 0:24 - The real way clients come from LinkedIn 2:02 - Lie #1: Posting content = money 2:57 - Lie #2: Followers = revenue 4:54 - Lie #3: Your content should be broad 6:42 - Lie #4: Go viral 9:00 - What to do instead (my real system) 11:44 - Script Science (CTA) __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

Watch the full tutorial on YouTube: https://www.youtube.com/watch?v=W6eb6unmDG490% of podcasts don’t make it past episode 8 — not because the host lacks talent, but because the workflow gets annoying and people quit.In this walkthrough, I show you what modern podcasting looks like in Riverside in 3 simple steps:Record + schedule sessions (solo or with guests)Post-produce with in-software editing + Magic ClipsPublish/export long-form + clips to YouTube and podcast platformsIf you want a clean, simple workflow that helps you stay consistent and look professional, start here:Sign up free → https://creators.riverside.com/RyanSullivan

🎬 Ready to record your first video? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptAdvisors spend less than 2% of revenue on marketing, and I want to keep it that way.In this video, I walk you through my $0 organic marketing plan for RIAs and financial advisors. It’s built for advisors selling plans, wealth management, products, or a mix of all three, and it’s designed to work in 2026 and beyond.I also share a simple scripting structure that makes prep easy: hook, body, outro. Then we go into repurposing tools, posting cadence, and the compliance-friendly workflow that makes approvals way easier by getting the long-form transcript approved first.Finally, we talk conversion. Content creates attention, but clients come from having a clear bridge to a helpful free resource and actually starting real conversations.📌 Jump In Here:0:00 - Introduction1:29 - Creating content2:05 - What do I record?3:46 - How are you recording this?4:22 - Planning content7:03 - Creating content from content10:16 - How is all this 'compliance-friendly'?11:04 - Posting content15:36 - What do we need to create a content strategy?16:57 - The Free Playbook20:17 - Compliance__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptMost people don’t have a content problem, they have a setup problem.In this video, I break down a simple, repeatable system for recording talking-head videos without getting stuck in planning, gear, or editing. You’ll learn why lighting matters more than your camera, how to build a 5-minute setup with just a phone + mic + real light, and an easy scripting framework so you can stop overthinking and start publishing.📌 Jump In Here:0:00 - The real problem0:59 - Step 1: Lighting2:11 - Step 2: Make it easy3:50 - Step 3: Planning + recording + post-production overview5:11 - Script Science”5:28 - Recording recap5:40 - Editing advice6:25 - Build the habit: publish to create momentum6:38 - Closing thoughts if you hate video, choose a different medium__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptThis week's episode is all killer, no filler. I'm delivering to you 50 tips about podcasting and how to grow your show successfully - in 15 minutes.From managing your guest list and designing episodes, to reposting, repurposing - as well as tons of tactical tips you can take and use immediately. This episode is your first and last stop whether you're starting tomorrow, or dropping your 100th episode today.📌 Jump In Here:0:00 - Intro0:21 - How to 'Treat' your podcast1:16 - Know exactly who your ideal listener is1:57 - Match your title to your actual show2:35 - Choose one 'core promise'2:51 - Stick to one metric3:05 - Design episodes that are binge-able3:23 - Build a content system3:45 - Your podcast guest list4:17 - Turn case studies into podcast episodes4:36 - Create a unique recurring segment5:05 - Ask better questions5:35 - Structure your interviews5:58 - Do solo episodes too!6:27 - Use different formats6:54 - End every interview with these two questions7:12 - Ask your guest questions people are afraid to ask7:59 - Always have a backup microphone8:14 - Start with a strong opening (and open w/ the hook)9:14 - Batch record and use video9:29 - Branding9:49 - Use templates for..10:06 - Add captions to every single clip10:19 - Episode design, clip posting10:40 - Turn your episodes into other things10:57 - Upload all your videos to YouTube11:07 - Give the titles and thumbnails attention11:18 - "Selling" your episode12:10 - Never say..12:18 - Repost clips from old episodes12:40 - End every episode with a CTA and build an email list12:55 - Turn eps. into FAQs13:08 - Your goal with a guest13:27 - Use listener and client questions as prompts13:46 - Get to know your listeners14:03 - Don't pre-record every single time14:20 - Reinforce the core philosophy every episode14:30 - Measuring success14:44 - The final tip..15:43 - Script science16:20 - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptIt's never been easier (or cheaper) to start a podcast.In this week's episode, I break down the essentials for any podcast setup: your microphone, your camera and one bonus item people often forget..📌 Jump In Here:0:00 - Intro0:47 - #1 The Value Stack1:47 - #2 He does more2:42 - #3 Clipping4:28 - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/scriptYou won't be the next Joe Rogan, or Alex Hormozi.But that doesn't stop you from capturing some of the success they've had by doing the same strategy they've employed.You don't need a studio, you don't need tens of thousands of dollars - I take you through three, actionable habits that you can start doing today to building your audience and listenership.📌 Jump In Here:0:00 - Intro0:47 - #1 The Value Stack1:47 - #2 He does more2:42 - #3 Clipping4:28 - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.Learn how to turn every podcast guest spot into a content engine.We cover why guesting wins for promotion and networking, the simple local-recording trick that multiplies your clips, and an easy way to repurpose everything across video, audio, and text.📌 Jump In Here:0:00 - Intro0:57 - Episode beginning2:06 - Being a guest for content (and networking)10:37 - Account-based podcasting13:29 - Reviewing how you can SAVE on podcasting16:21 - “How do I get started?”18:10 - Wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

Many people will tell you that you can use AI for just about anything – and others will tell you to avoid it at all costs.The truth? Somewhere in the middle.This week, I dive into this difficult question to examine what you should and shouldn’t do when it comes to using software vs. getting help, and the exact line between saving money and having a low quality product.📌 Jump In Here:0:00 - Intro0:34 - “Is it OK if I use AI?”2:46 - Circumstances where you SHOULDN’T use AI6:43 - The bottom line10:59 - Episode warp-up👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

Many people will tell you that you can use AI for just about anything – and others will tell you to avoid it at all costs.The truth? Somewhere in the middle.This week, I dive into this difficult question to examine what you should and shouldn’t do when it comes to using software vs. getting help, and the exact line between saving money and having a low quality product.📌 Jump In Here:0:00 - Intro0:34 - “Is it OK if I use AI?”2:46 - Circumstances where you SHOULDN’T use AI6:43 - The bottom line10:59 - Episode warp-up👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptStop saying “repurpose”, here’s how to actually do itTired of vague advice? We turn one recording into a system: short clips, 5–15 min segments, and ready-to-post text (newsletters, LinkedIn) that lower your cost per asset without lowering quality. We cover how to repurpose what you already have, how to design future episodes for easy reuse, why curation beats “everything must be new,” and the “menu” approach that serves different attention spans. Plus, a teaser on the biweekly podcast setup that saves cash and drives more revenue.📌 Jump In Here:0:00 - Introduction0:41 - Episode beginning1:48 - Saving money (w/o sacrificing quality)3:07 - Repurposing (and how you do it)5:09 - Segments and text posting6:59 - Shorter works better anyways, curation9:56 - “Content is a menu”__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptIt's question #1 for most newcomers to podcasting:"Can I make money off my podcast?"This week, I'm going to show you a few ways people can earn from their podcast, how they work, the benefits, drawbacks, and most importantly: their potential to get you $And there will be one way I include that you may have no thought of..Want a head start? Grab our plug-and-play podcast script plus 20+ title ideas that already passed 1,000 downloads/views. Link at the top!📌 Jump In Here:0:00 - Introduction0:45 - "you can't help me"4:23 - You don't always need to launch a podcast6:18 - Breaking some "made-up" rules11:36 - Getting the benefit w/o full commitment15:45 - What we see in people that already have a podcast19:03 - 2 questions you need to ask yourself22:16 - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptIs podcasting still worth it in 2025?..or is there a smarter way to get the same upside? In this episode we get brutally honest about when you shouldn’t start a show, why compliance-heavy industries (hello, financial advisors) may want a different path, and how to use “ghost” content interviews and short-form video to capture the benefits without a full launch. If you already have a podcast, we dig into tightening your focus, testing with Shorts, and building real buyer journeys (not just vanity metrics). 📌 Jump In Here:0:00 - Introduction0:45 - "you can't help me"4:23 - You don't always need to launch a podcast6:18 - Breaking some "made-up" rules11:36 - Getting the benefit w/o full commitment15:45 - What we see in people that already have a podcast19:03 - 2 questions you need to ask yourself22:16 - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptDo you need 10–20 minute videos—or will a 60-second YouTube Short do the job? In this episode, we cut through the noise. You’ll learn when short form is perfect for reach and discoverability (including how Shorts can rank on Google) and when long form/podcasts are the engine that turns views into subscribers, emails, and calls.📌 Jump In Here:(0:00) - Introduction(0:45) - Pros of doing short form(1:57) - The cons of *just* short form video(5:10) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptWant your videos to show up in Google? In this episode, I break down a simple, repeatable playbook to rank without getting lost in SEO theory. We run a “tactical test” you can do today: think like your prospect, search their real queries, spot outdated results, then publish a fresher, tighter video (plus shorts) to leapfrog what’s there. We also cover quick wins like ranking for your own name and why watch time beats fancy production every time.📌 Jump In Here:0:00 - Intro0:16 - Tactical test: think like your prospect & find stale results1:12 - Case study: outranking “how to post Shorts on LinkedIn”2:00 - Quick win: own your name + why Google favors YouTube3:20 - What actually moves rankings: titles, CTR, retention__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptI sat down with Jared Smith to show how a podcast can replace most of your marketing in ~90 days. Since 2020, my team at Podcast Principles has helped 2,000+ clients rack up 15M+ views and 500K downloads, and in this episode I share exactly what works for service businesses—law firms, finance, home services, and more.I break down choosing the right format (interview, solo, or co-hosted), how to map episodes to your buyer journey, and my simple “4-5-1” cadence that turns one show into daily content without burnout. We also get real about timelines, realistic ROI, and why you should be your own sponsor instead of chasing ads.📌 Jump In Here:0:08 - Intro + why this episode1:08 - Where to start: your “why”4:35 - Picking a format (interview, solo, co-host)6:20 - Niche examples (law firms that win)10:07 - Infinite Banking podcast case study13:39 - Map topics to the buyer journey16:12 - SEO/YouTube strategy for discovery24:49 - Long, medium, short: packaging content32:39 - Cadence: why weekly works37:29 - ROI mindset + the “4-5-1” system__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptYour podcast should grow your business, otherwise, what's the point?I sit down with my good friend Danny to unpack why a video-first podcast is the most versatile asset you can create. I detail how one 10+ minute recording into YouTube, audio, shorts, reels, blogs, newsletters, lead magnets, client training and more. We get real about strategy over hype: starting when your business is steady, designing the show for a specific listener, and much, much more.📌 Jump In Here:0:00 - Teaser0:56 - Why is podcasting so versatile?2:41 - Lead magnets, etc. “how do you manage it?”6:06 - Should we care about shownotes?10:11 - Podcast SEO + YouTube descriptions12:13 - Video on audio platforms, Substack16:50 - Podcasting, how do you get started?20:49 - Interviewing vs. a solo podcast24:03 - Making money with a podcast26:20 - Running an interview podcast31:21 - Set promo expectations upfront33:57 - Where podcasting is headed next38:22 - Immediate turn-offs (teasers)40:54 - Packaging: title/thumbnail → hook43:24 - B2B length vs. Rogan46:07 - Where to find Ryan / sign-off__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptDoes YouTube actually bring clients? Yes (if you use Shorts correctly). We share a simple posting play (1 short/day), real client stats (thousands of views in days), how Shorts lift your long-form, and a lightweight path from views to your email list to everyone's favorite: sales.📌 Jump In Here:0:00 YouTube for business?0:27 The Shorts strategy1:07 LinkedIn vs YouTube3:12 Client lift numbers3:57 From 200 to 2K6:19 Testing daily Shorts7:14 15K month example9:26 Case studies11:58 Channel stats recap15:16 Views → email leads20:45 YouTube content = asset24:38 Analytics & insights__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

Most pros chase guests, virality, and sponsors. This keynote flips it.I show you how to build a business-first show that turns LinkedIn → Podcast → YouTube → Booking into a simple authority engine—no cold DMs, no ad-dependence, no download chasing.📌 Jump In Here:0:00 - Beginning0:35 - Origin story2:45 - Best Buy haul → first pod4:22 - First guest → Upwork idea6:30 - First $80 win8:12 - “Are you the podcast guy?” → $5K9:30 - Run your pod like a business10:58 - Plan11:43 - Podcasts as content systems13:03 - The 4-5-1 system13:53 - Case study: Yuri17:46 - Biggest mistake for newcomers19:05 - Ask your audience20:08 - Month-5 inflection21:23 - Intentionality exercise23:28 - Monetization case: Dave & Paul26:03 - The B2 framework: Beliefs → Behaviors28:50 - Packaging that attracts/repels (examples)30:10 - My results with 4-5-130:45 - Connect + Q&A👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to hit record? Steal my free Script Science framework and craft tighter hooks, snappier middles, and clean CTAs, fast.👉 https://mailchi.mp/podcastprinciples.com/scriptWhat if I told you that someone else could pay YOU to podcast?And guess what, it's not a sponsor.In this episode, we first dissect sponsorships, how they function, and WHY you shouldn't be interested in them.We'll also show you how we managed to get one of our clients to pay for our very own podcast.📌 Jump In Here:0:00 - The premise: 1 client covers your show0:54 - Sponsorship redefined as a client saying yes2:58 - Why mattress ads feel off and hurt trust3:55 - Two reframes: your show is the intro, you are the sponsor7:47 - Affiliates as low-friction, no-strings cash10:20 - Case study: Wealth Warehouse says no to sponsors13:50 - The real admin and tiny payouts of ads20:14 - The metric: 1–3 clients can fund a year24:26 - Track it: “Where did you hear about us?”26:00 - Self-sponsor with a lead magnet, not a hard call-to-action30:07 - Recap: be your own sponsor first__________________________________________________Podcast Links - https://linktr.ee/sullybopLinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/Instagram: https://www.instagram.com/sullybop/Facebook: http://www.facebook.com/sullybop

🎬 Ready to hit record? Steal my free Script Science framework and craft tighter hooks, snappier middles, and clean CTAs, fast.👉 https://mailchi.mp/podcastprinciples.com/script“The biggest podcasts don’t make the most money.” In this episode, I break down why (and how) smaller, niche shows often out-earn mass-appeal giants. We cover the real drivers of podcast revenue: -audience value (specificity over size), -monetization models (services vs. sponsorships), -and business structure. I run quick math on a top show’s public numbers, then show the path for creators who want profits without being ad-dependent.__________________________________________________0:01 - Why LinkedIn is a goldmine (if you use it right)0:21 - Play #1: Stop “selling,” educate instead2:09 - Play #2: Don’t rely on one platform, ecosystems, not funnels3:18 - Our numbers4:38 - Play #3: Partnerships7:05 - Keep partners sending leads: meaningful thanks > tiny commissions7:36 - Episode wrap-up👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discoverMost founders avoid content because it feels cringe, awkward, or fake. In this episode, I lay out 8 non-cringe title frameworks that actually pull clients in, and the best part? It’s backed by proof: these exact titles have driven $5M+ in lifetime revenue for a client podcast that I examine today.You’ll get the psychology, plug-and-play phrasing, and examples so you can deploy them across YouTube, podcasts, and social, without feeling salesy.📌 Jump In Here:(0:00) - Why LinkedIn is a goldmine (if you use it right)(0:21) - Play #1: Stop “selling,” educate instead(2:09) - Play #2: Don’t rely on one platform, ecosystems, not funnels(3:18) - Our numbers(4:38) - Play #3: Partnerships(7:05) - Keep partners sending leads: meaningful thanks > tiny commissions(7:36) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discoverIn this episode I walk through the podcast strategy I use to make a show drive real revenue, not just downloads. I show you how to build “money episodes” your prospects actually want, the three topic styles that convert (tactical, philosophical, psychological), how I outline before I ever hit record so listeners know what they’ll get, and why story-led promotion beats “new episode” posts every time. 📌 Jump In Here:0:00 - Intro, why this prints money1:00 - Podcast isn’t the business, revenue is2:21 - The 3 money-episode topic types3:32 - Plan the episode before record4:12 - Promote with a story, not “new episode”6:28 - Client interviews, how to ask8:45 - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discoverMost founders avoid content because it feels cringe, awkward, or fake. In this episode, I lay out 8 non-cringe title frameworks that actually pull clients in, and the best part? It’s backed by proof: these exact titles have driven $5M+ in lifetime revenue for a client podcast that I examine today.You’ll get the psychology, plug-and-play phrasing, and examples so you can deploy them across YouTube, podcasts, and social, without feeling salesy.📌 Jump In Here:0:00 - Why content feels cringe0:21 - Proof these titles work1:05 - #1 “Real-world example of [thing] in action”1:32 - #2 “How to use X to eliminate Y”2:05 - #3 “Why [type of person] loves [your thing]”2:46 - #4 “The 5 rules of [topic] according to [famous person]”4:21 - #5 Industry “Special” episode5:24 - #6 “7 invalid [thing-you-do] objections”6:28 - #7 “All my friends think I’m crazy for..”8:09 - #8 Case Study: “How one client earned X without doing Y”9:59 - Episode wrap-up👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverPodcasts work great (obviously).But we can’t deny that there are some industries and professions that just… suit the connection that podcasting offers so much better than others.One of those industries is life insurance – specifically, IBC or the Infinite Banking Concept. I’m joined by Podcast Principles Producer, Jack Gallagher to examine why this is – as well as some other benefits that podcasting can bring you and your brand.📌 Jump In Here0:00 - Introduction2:07 - This isn’t “how to sell IBC”8:52 - Moving out of scarcity (the mindset shift)10:15 - What do you (actually) talk about in an IBC podcast?13:53 - How long before it takes to see results?16:04 - The ‘451’ System22:08 - More on “selling you and what you sell”31:59 - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIt’s obvious now. A.I. is here to stay.But with the sophistication that models like GPT brings to the table, comes a complexity to writing prompts to get the right output for not only copywriting, but also building and structuring your video content.In this video I share with you some of the prompts I use with my own show, and how you can start using them in your own content!📌 Jump In Here:0:00 - Introduction0:29 - Episode beginning2:31 - Structure your show4:50 - Show elements6:15 - Client interviews8:30 - AI clip software has one major flaw11:01 - Titles13:58 - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

LinkedIn is starting to look a lot more like TikTok or Instagram Reels, and that’s not by accident. In this solo episode, I break down the major changes happening on LinkedIn, specifically the rise of the new video-first feed.I’ll explain what this shift means for content, business owners, and professionals trying to stand out on the platform.Whether you're already posting on LinkedIn or just thinking about it, this episode will help you understand the algorithm, where things are headed, and how to stay ahead of the curve.📌 Jump In Here:0:00 - Introduction0:32 - What’s new (and what’s stayed the same)3:18 - Updates4:15 - Closing thoughts__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIf you think making great podcast clips is just about hitting “Export” in Descript, think again. In this episode, Ryan continues his conversation with content strategist and founder Danny DelVecchio to pull back the curtain on the real systems behind high-performing video content.Danny breaks down how he uses long, highly-trained AI prompts to research, ideate, and rank content ideas for his clients, while still relying on human intuition to deliver the magic. He also reveals why his editing team doesn’t work in a linear fashion, why he pivoted his podcast and how he’s using it as a paid “taste test” for prospects: qualifying leads, delivering value, and building relationships before they become long-term clients.📌 Jump In Here:0:00 - Teaser0:56 - How Danny advises on what his clients say4:55 - Where A.I. fits in7:26 - Descript20:28 - Pivoting the podcast29:57 - Was it worth it? (Launch a podcast)30:33 - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIn this episode, I sat down with my friend Danny to talk about what actually makes a podcast work, especially for founders who don't love being on camera.Danny walked me through the four versions of his show that didn’t stick, and what he learned from each one. We talked about why creating just one clip per guest didn’t scale, and how trying to force every conversation into a framework actually killed the vibe.Once he switched to a more natural, “fly-on-the-wall” style, everything clicked.📌 Jump In Here:0:00 - Teaser0:50 - “Why did you start a podcast?”3:06 - What didn’t work for Danny in the beginning8:06 - More on the shift Danny discovered9:58 - “Podcast style content”, who can do it?17:41 - Great content ≠ Great quality__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverMost founders avoid personal stories in content because they don’t want to overshare, sound fake, or feel like influencers. But here’s the truth: when told right, these stories are powerful trust-builders — and they can directly lead to booked business.In this episode, Jack and Ryan break down three proven personal story templates that have led to real deals (for them and their clients). Plus, how to use these stories across your marketing: podcasts, social, video, and beyond.📌 Jump In Here:0:00 - Teaser0:35 - Episode beginning1:08 - Don’t be “likeable”, be relatable3:21 - The first format for personal stories6:01 - Being comfortable w/ some people not caring9:06 - The “I used to be a ____” format11:01 - Marketing is NOT natural16:47 - “_____ changed my life” format19:04 - Don’t forget the “call to action”21:18 - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIn this week’s episode, I’m joined once again by my business partner and podcast producer, Jack Gallagher!Together, we chat about the marketing funnel as a way to have your marketing “at-a-glance” and what each level  in the funnel entails in terms of the type of content you’ll use and the type of engagement you should expect to receive.We also talk about the idea that you don’t want more calls, what most people skip the marketing strategy – we even explore some examples of podcasts doing it right – and what “doing it right” even looks like.If you’re making your own LinkedIn posts, or even video and you don’t have a funnel or a basic content ecosystem, this episode will help you understand how to set one up so you can begin to more effectively market your products or services.📌 Jump In Here:0:00 - Introduction1:13 - You don’t want calls4:02 - No experience (or a bad experience)5:35 - The importance of a marketing ‘funnel’7:38 - Top of funnel9:50 - Bottom of the funnel15:15 - Some client examples26:41 - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIn this episode, Ryan tackles the question no one in B2B wants to say out loud:Are marketing agencies obsolete? The answer? Yes. And your in-house marketing department might be next.Ryan breaks down why the traditional model, spending $100k+ on an agency or bloated internal team, isn’t just outdated, it’s inefficient. Instead: let the founder or principal be the face, supported by one sharp generalist and a subject matter expert. That’s it.Ryan also dives into cost, the hiring process, what you should be looking out for and most importantly: how you can start doing this for your brand or business.This one might make marketers mad. It might make agencies cringe.But if you’re scaling a B2B business, it’s what you need to hear.📌 Jump In Here:0:00 - Introduction0:58 - Hiring1:56 - Hiring specialists3:35 - Cost5:22 - How do you do this?__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/scriptThis week’s episode is a special treat..I sit down with Alex Sheridan to do something previously unheard of in LinkedIn circles: Disagree.Alex and I are in the same industry and we provide similar services but with one central difference, which we talk about in this debate.Should you hire freelancers, vendors, finally give in to those incessant Fiverr commercials?Or is it more frugal to build an internal team of editors and social media experts that are your own people (and hires)?0:00 - Intro1:10 - Episode beginning2:20 - Debate start4:15 - Is outsourcing marketing different?10:31 - Should you just learn it all?17:30 - Dealing with turnover20:31 - Building internally vs. outsourcing26:28 - Does Alex’s system sound like work?29:22 - CEOs aren’t exciting and fun33:16 - Does the size of the company make a difference?36:21 - Can your internal team be freelancers?45:40 - How much strategy does each option do?49:55 - Ideas require execution53:10 - Episode wrap-up__________________________________________________Podcast Links - https://linktr.ee/sullybopLinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/Instagram: https://www.instagram.com/sullybop/Facebook: http://www.facebook.com/sullybop

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/scriptFor most people, podcasting boils down to one thing:Costs.And not just money – but also time and effort – two inputs that can wear you down if you don’t have a proper system (and proper help) to produce your podcast.I’m joined by my occasional co-host and the General Manager of Podcast Principles – Jack Gallagher.We discuss the amount of time it takes not only to make episodes week-in and week-out, but also how long you’ll need to strategize and gather together the necessary resources you’ll need to make your project a success.We also zoom in on some tools to helps defray these costs, our content system and a little bit of good news: how your podcast can help you get money and time back.__________________________________________________🔎 Navigate Here:0:00 - Introduction0:27 - The “time cost” for podcast strategy2:41 - Zooming in on how much time it would take4:11 - The “451 System”, A.I. hate11:25 - Let your podcast do the work15:54 - Your show will create time for you18:42 - Episode wrap-up__________________________________________________Podcast Links - https://linktr.ee/sullybopLinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/Instagram: https://www.instagram.com/sullybop/Facebook: http://www.facebook.com/sullybop

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/scriptIf I knew these three things before I started my podcast – I would’ve gotten so much further, so much faster..And the real kicker?Nobody talks about these three things, at all. In the last 8 years I’ve been in the podcasting industry, I haven’t once heard of these points. Seriously. And yet, these factors are some of the biggest movers in the podcasting world – and I’m sharing them with you today.__________________________________________________🔎 Navigate Here:🔎 Navigate Here:0:00 - Introduction0:36 - Ranking4:22 - Podcast SEO7:39 - Video clips GET your podcast discovered.9:29 - Script Science!10:26 - Episode wrap-up__________________________________________________Podcast Links - https://linktr.ee/sullybopLinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/Instagram: https://www.instagram.com/sullybop/Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIt’s one of the most annoying aspects of starting a podcast: Figuring out how much time and money it will cost you.Even more importantly, what do you need to launch and maintain a successful podcast?With so many details and areas of discomfort, it’s no wonder most people put podcasting on the backburner.In this episode, Jack and I break down the real costs of launching a show; from the obvious to the hidden. Everyone talks about mics and hosting fees, but what about the stuff no one warns you about? Branding. Graphics. Editing. Marketing. It adds up fast, and getting an honest estimate upfront is harder than you think.If you want to start your podcast the right way without blowing your budget – this episode is your starting point.📌 Jump In Here:0:00 - Three things you spend money on2:45 - What “podcast strategy” includes5:14 - Start with a business first (then your podcast)7:14 - What needs to get produced?10:13 - Recording, what do you need?15:58 - Some more studio recording considerations20:40 - Hiring out (and how much should it cost?)22:17 - Time-saving essentials25:19 - Where does MOST of your time go?28:33 - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverThe marketing funnel is dead, or at least it’s not what it used to be. In this episode, I break down why traditional funnel thinking no longer fits the way people actually make buying decisions today. Gone are the days of direct and immediate action. Buyers aren’t moving in a straight line, they’re bouncing between podcasts, LinkedIn posts, YouTube videos, and newsletters before they ever raise their hand.These people aren’t in funnels, they’re in your marketing ecosystem – and I explain how these differ from funnels and why they’re better at booking calls, getting clients and retaining them.📌 Jump In Here:0:00 - Funnels and ecosystems1:20 - Why the traditional thinking is dead2:30 - “Slow marketing”4:59 - What “the ecosystem” does7:30 - What the buyer wants8:07 - Last thoughts__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/