PODCAST · business
The Sales Dojo's Podcast
by Leon McCowan
The Sales Dojo podcast is here to help you address the real issues sales people face every day.The podcast will help you close those sales, hit those targets, get paid those commissions and buy them shoes!
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419
431 - This Week in Sales - 01/05/2026
This week we chat to the team about whats hot in th world of sales and selling.
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418
430 - This Week in Sales - 11/04/2026
This week we chat to Leon and Chris about whats hot in the world of sales and selling.
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417
429 - This Week in Sales - 26/03/26
This week we chat to Chris and Leon about the hot topics in the world of sales and selling.
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416
428 - Special Episode - Marcus Chan
This week we chat to Marcus Chan. Marcus says your reps aren't broken. Your sales system is. Marcus helps CROs and VPs of Sales at B2B companies fix the system so their team can finally perform. Tune in now for a brilliant episode!
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415
427 - This Week in Sales - 17/03/2026
Tune in now with the whole team to listen to whats hot in the world of Sales and Selling!
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414
426 - This Week in Sales - 13/03/2026
This week we chat to Leon and Susie about the hot topic in the world of sales and selling.
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413
425 - Special Episode - Scott Purves
This week we chat to Scott Purves. Feeling overwhelmed or stressed over unpredictable revenue & one too many missed targets? Imagine if your sales team started winning a lot more business, so that things started to become very predictable & consistent. Instead of being "busy" for busy's sake, they started becoming a lot more intentional. And as a result, conversion rates skyrocketed. Tune in now to listen to Scott and his wealth of knowledge!
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412
424 - This Week in Sales - 03/03/2026
This week we chat to Leon, Susie and Chris about the hot topics in the world of sales and selling!
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411
423 - This Week in Sales - 19/02/2026
This week we chat to Chris and Leon about the hot topics in the world of sales and selling.
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410
422 - Special Episode - Frederick Kermisch
This week we chat to Frederick Kermisch. Frederick specialises in sales coaching for private bankers. He is bilingual in English and French, lived in London and Geneva and was born in 1978. He started his coaching practice in 2016. He created this coaching system after bankers informed him that they could not find another provider who focused on helping them achieve tangible and measurable outcomes. He now exclusively assists private bankers who want to increase their AUM urgently and uses his success with a variety of bankers to help his clients be successful. Tune in now!
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409
421 - This Week in Sales - 26/01/2026
Tune in for the hot topics in This Week in Sales with the team!
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408
420 - Special Episode - Nicole Cramer
This week we chat to Nicole Cramer. Nic works with businesses to increase lead conversion using human connection and sales psychology. They are the #1 Nationally Ranked Sales Executive turned Coach | TEDx Speaker | Keynote Speaker | Exactly What to Say® Certified Guide. We are super excited about this episode.
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407
419 - This Week in Sales 20/01/2026
Tune in for the hot topics of sales and selling with the team!
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406
418 - Special Episode - DJ Carroll
Coach Carroll is committed to rocketing your company into outpacing, outselling, and dominating your competition. His coaching techniques and seminars uncover the sales secrets your team MUST learn and develop to obtain this imperative competitive edge. Tune in now!
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405
417 - This Week in Sales - 14/01/2026
Catch up for a new year special of This Week in Sales with Leon, Susie and Chris.
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404
416 - Special Episode - Nic Restrepo
This week we chat to Nicholas Restrepo. Nic is Senior Vice President of Sales at World Emblem, one of the world's leading suppliers of high-quality custom apparel decorations. He is passionate about lifelong learning, achieving goals through teamwork, and leaving a lasting legacy in the textile manufacturing industry. With over two decades of sales experience, he is also keen on helping his team reach their full potential and meet their targets. Nothing beats passing on what he has learned over the years. Tune in now!
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403
415 - This Week in Sales - 09/01/2026
Tune in with Leon, Chris and Susie for the latest in the world of sales and selling.
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402
414 - Book Review - Deconstructing Discovery: Tactics, Talk Tracks and Transcripts - Your Actionable Step-By-Step Guide to Running Discovery Calls Like a Pro By Richard Smith
Deconstructing Discovery: The Salesperson's Guide to Running High-Impact Conversations That Convert The quality of your discovery calls make or break your pipeline. Yet most reps either stumble through them or fail to achieve their key objective. Deconstructing Discovery is the tactical playbook for salespeople who want to take control of their deals and for managers who want to elevate how their team uncovers buyer pain, build credibility, and drive momentum. Built from thousands of hours of frontline coaching and reviewing recorded discovery conversations, this guide breaks down what great discovery actually looks like step-by-step. This is not fluffy advice. This is packed full of real transcripts, examples, and frameworks to help you go from the 'what' to the 'how to'. You'll learn how to: Run structured, purposeful conversations (without sounding scripted). Identify real pain - not just symptoms. Ask layered, insight-driven questions. Handle complex buying committees and multi-threaded accounts. Navigate and negotiate from discovery to closed deal. ...and much much more. Whether you're an ambitious rep ready to level up, or a leader tired of hearing "good" discovery calls that don't convert, this book gives you the tools, frameworks, and real-world examples to raise the bar.
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401
413 - Book Review - Sales Is Therapy: Empathy Driven Sales For Results by Jack Frimston & Zak Thompson
Let's face it—sales is often considered a dirty word. What are the first thoughts that come to mind when you hear salesperson? Exactly. But why is this? Isn't selling really about guiding someone from a state of need and uncertainty to one of peace and fulfilment? Sales is Therapy reveals the deeper, more human side of selling, where each interaction becomes more than just a chase for commission. Selling transforms from a mere transaction into an opportunity for connection—where understanding another's needs, fears, and desires becomes a true art. This approach offers a grounded way to sell, leading to more consistent and predictable results that actually work. Through a therapeutic lens, we learn that empathy, not persuasion, is the key to building lasting trust. Selling is no longer just an exchange, but a dialogue—an honest search for mutual value. In these moments of connection, both seller and client are invited to step beyond the surface into something more meaningful.
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400
412 - This Week in Sales - 17/12/2025
This week we chat to Susie, Leon & Chris about the hot topics in sales and selling!
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399
411 - Book Review - Grow Your People, Grow Your Sales by Leigh Ashton
Discover how to re-programme the way your sales people think, leading to dramatically improved behaviours…and exceptional results. To succeed, your sales people don't need more sales training, they need to change the way they think. This book is the ultimate guide to creating a Growth Mindset Culture throughout your sales team and the foundation for sustainable long-term growth for you, your sales people and your sales success. Tune in now as we chat to Leigh Ashton about her brilliant book.
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398
410 - This Week in Sales - 12/12/2025
This week we chat the the team about whats hot in the world of sales and selling.
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397
409 - Special Episode - Mark Howley
This week we chat to Mark Howley from the Mark Howley Show. The Mark Howley Show is an interview based podcast inspired by my upbringing in the highly urban and diverse Philadelphia, business ownership, and a life of travel. Tune in now for an incredibly honest and hard hitting episode.
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396
408 - This Week in Sales - 27/11/2025
Tune in with the gang for the latest in the world of Sales and Selling.
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395
407 - Book Review - Selling is Bullsh*t: Learn to sell without being a total A-hole by Coach Dan
Selling is key to growing your business and achieving financial prosperity. HOWEVER, it can also be a bunch of bullsh*t. In this book, Coach Dan Gordon teaches you how to become masterful at sales and close deals easily without having to be a total a-hole! As you learn to sell better, your confidence increases along with your income. Coach Dan will walk you through his simple tools of selling that put you 100% in control of every sales meeting. This book also includes an online sales training program for FREE. Each practice will take you deeper into your mastery of becoming a selling EXPERT! Dan's style of selling is part psychology, part theater, and ALL thrill ride! He has taught 100s of people an easy approach to sales that anyone can master. Whether you're a seasoned sales professional or you've never sold anything, this book will set your sales success on fire. We GUARANTEE it! Take a look inside to see Dan's 100% money-back promise.
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394
406 - Book Review - Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make by Walter Crosby
Forget sales band-aids, address the root cause, and scale your revenue by avoiding the 7 critical mistakes CEOs make. In the compact and potent read of Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make, Walter Crosby distills 30 years of sales mastery into a 90-minute guide for CEOs at a critical juncture. This book is not just a read; it's the beginning of a journey to pinpoint and resolve your sales dilemmas while showing you the strategies used to scale.
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393
405 - This Week in Sales - 21/11/2025
This week we chat to Susie and Leon about the hot topics in the world of sales and selling.
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392
404 - Mini Episode - Motivation
In this weeks mini episode we discuss the topic of 'Motivation'. Tune in now with Leon & Chris for a smashing epsiode!
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391
403 - This Week in Sales - 14/11/2025
This week we chat to Chris and Leon about the world of sales and selling.
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390
402 - This Week in Sales - 11/11/2025
Tune in now for the latest in the world of sales and selling with Leon, Chris and Susie.
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389
401 - Book Review - Everybody Works in Sales by Niraj Kapur
Award-winning executive, Niraj Kapur, has worked in corporate London for 23 years. From small businesses to a national newspaper to FTSE 100 and FTSE 250 companies, he's experienced it all and shares his insight, knowledge, big wins and horrible failures. Containing 27 valuable lessons, plus 17 interviews with experts, Everybody Works In Sales combines unique storytelling and personal development to ensure you have the tools you need to do better in your career. Niraj has also had several screenplays optioned, sitcoms commissioned, kids' shows on Channel 5's Milkshake and CBBC. His movie Naachle London was released in select cinemas across the UK. To find out more, connect with Niraj at www.nirajkapur.com
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388
400 - Mini Episode - Honest Pipeline
In this weeks mini episode, we talk to the team about all things pipeline!
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387
399 - Book Review - Sell like a Cockatoo by Gail Kasper
We chat the the author or "Sell like a Cockatoo" by Gail Kasper. In this book, Hank the Cockatoo shows you how to seamlessly move the sale forward with passion, knowledge, and a connection that can't be broken. You'll learn how to catch customer cues, respond, and redirect. Relationship selling isn't dead, but with Internet-wise customers, new tools are needed to regain control. Cockatoo selling-with almost 50 body language and tone of voice tips-will give you those tools and teach you how to dance with the customer right through the close-and at a faster rate.
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386
398 - Mini Episode - Confidence
In this week's mini epsiode, we chat to the team about confidence!
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385
397 - This Week in Sales - 27/10/2025
This week we chat to Chris and Susie about the hot topics in the world of sales and selling!
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384
396 - Mini Episode - Opening Sales Calls
In this week's mini episode, the team discuss 'Opening Sales Calls'. Tune in now for some hot tips!
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383
395 - Book Review - Hamish Knox - Accountability the Sandler Way
In this week's book review, we chat to the Hamish knox, the author of "Accountability the Sandler Way". Accountability can be a way of life for your sales team. And it's easier than you think. For most salespeople, "accountability" is a terrifying word. It usually conjures up images of micromanagers controlling their employees' every move. It may even trigger memories of doing punishment laps, push-ups or other hated chores because we failed to live up to an ambiguous standard. In Accountability the Sandler Way , Hamish Knox shows how sales managers can create an accountability-driven work culture for their teams and themselves by investing just 20 minutes a week.
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382
394 - Mini Episode - Securing the Next Steps
This week we have another mini episode on how to secure the next steps. Tune in now for some golden advice!
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381
393 - Book Review - Zoltan Vardy - The Launch Code
This week we chat to Zoltan Vardy about his book "The Launch Code". The Launch code: A B2B Sales book to help start-up and founders sell and scale. Zoltan Vardy has helped over 200 startups in 26 countries boost revenue and gives you a proven step-by-step framework with the mindset shift every founer needs to close deals and scale confidence.
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380
392 - Mini Episode - How to Start a Sales Meeting?
In this week's mini episode, we chat to the team about 'How to start a sales meeting'.
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379
391 - Mini Episode - What To Ask In Discovery
Another mini episode of golden tips around the topic 'What to ask in discovery!' Tune in now.
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378
390 - Mini Episode - Price Objections
Tune in now for one of our special mini episodes. This bitesize episode discusses the topic of price objections in business. Dont miss out on some top tips!
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377
389 - This Week in Sales - 25/09/2026
This week we chat to Leon, Chris and Susie about the hot topics this week in the world of sales and selling!
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376
388 - This Week in Sales - 16/09/2025
This week we chat to Chris and Leon about the hot topics in the world of sales and selling.
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375
387 - Special Edit - Sabir Semerkant
This week we chat to Sabir Semerkant. After 25+ years in e-commerce and over a billion dollars in revenue growth to my name, Sabir has developed a framework that unlocks 2X-10X growth for any ecom business that has Product-Market Fit. So if you have proven products, tune in now and let's start by optimizing your entire business and doubling your daily sales conversions in 21 days or less!
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374
386 - Special Edit - Dre Baldwin
This week we chat to Dre Baldwin. Dre is an International Social Media expert, author, entrepreneur and business coach with a professional athlete background. After graduating with a Business Marketing & Management degree from Penn State Altoona in 2004, Dre played professional basketball internationally for 9 years, spanning 8 countries. Dre had started blogging in 2005, and began filming and publishing his basketball workouts and motivational messages to YouTube in 2006.In 2009. He has published over 4,800 videos to YouTube, which go out to his 100,000+ subscribers and have been viewed over 35 million times. Tune in now!
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384 - This Week in Sales - 12/08/2025
Tune in for the latest in the world of sales and selling.
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371
383 - This Week in Sales - 01/08/2026
This week we chat to the whole gang - Leon, Susie and Chris about the hot topics in the world of Sales and Selling!
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370
382 - Special Episode - Brandon Willington
This week we chat to Brandon Willington! Brandon has one mission, to grow businesses with exciting paid and owned digital marketing solutions! This fast paced episode is not for the faint hearted! Tune in now!
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ABOUT THIS SHOW
The Sales Dojo podcast is here to help you address the real issues sales people face every day.The podcast will help you close those sales, hit those targets, get paid those commissions and buy them shoes!
HOSTED BY
Leon McCowan
CATEGORIES
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