The Salescadence Podcast

2 MIN SALES TIP: Open with Emotion. Close with Logic.  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/  ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.  The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Books: Expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

On this episode, I’m joined by James Hale, Marketing expert and the person you go to if you want to improve your company message through story telling.  As the self-proclaimed ‘Story Guy’, James can unlock your business proposition in just 16 words, making you a more cohesive organisation internally and help place you in front of your ideal clients externally.  You’ll find this episode useful if you are considering rebranding or just keen to maximise your marketing spend - I hope you enjoy it.  Connect with James:LinkedIn: https://www.linkedin.com/in/james-hale-marketing/Website: https://halekorero.co.uk/  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/  ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.  The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Books. Why not increase your sales knowledge and get a copy of my books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

2 MIN SALES TIP: Why Your Story Doesn’t Sell!  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/  ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.  The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Books: Expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

On this episode, I tackle the subject of sales objections.  Let’s face it; after closing techniques, handling objections is the most sought-after skill that sales trainers are asked to deliver – and the truth is, it should be one of the easiest ones to master.  We’ll look at:Why salespeople struggle with objectionsWhy and what Buyers object toWhat an objection is (and what it isn’t)How to help buyers overcome them with the OBJECT formula.  I hope you enjoy it.  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/  ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.  The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Books? Expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals. 

2 MIN SALES TIP: Keir Starmer, PMQs, and Winging It!  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/  ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.  The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Books? Expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Recorded earlier this year with a cohort of young entrepreneurs, this episode offers you the opportunity to hear me deliver sales training - live.  Light-touch by nature and content, specifically ‘relaxed’ to appeal to a group that has very little experience of sales.  I hope you enjoy it.  ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/  The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Books: Keen to expand your sales knowledge and upgrade your sales skills? ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

2 MIN SALES TIP: The Worst Sales Advice Ever?   Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/  The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Books? Expand your sales knowledge and upgrade your sales skills, get a copy of my books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

In this episode, I break down how a “good deal" destined for Closed Won, died quietly.  A warm referral, strong discovery, aligned stakeholders, all the usual signs were there, but subtle red flags kept stacking, which only really became clear after the deal was lost and reviewed.  This episode is a practical post-mortem on a live sales opportunity and why some deals are unwinnable no matter how good the salesperson is.  Connect with Matt: LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/  The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales. ‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

2 MIN SALES TIP: What TOYOTA Taught Me About B2B Sales  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/  The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Books. Keen to expand your sales knowledge and upgrade your sales skills? ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

On this episode, we unpack 7 familiar and well-used ‘Sales Truths’ to work out whether they are still relevant today. Each one has pros and cons and we explore them all before giving each of them a  ‘Sales Myth’ or ‘Sales Mastery’ vote.  I discuss and dismantle: Detach from the outcomeCuriosity closes more deals than confidenceA man convinced against his will is of the same opinion stillThe real objection is never the first one you hearNo pain, no saleMove up the food chainQuestions control the conversation  Connect with Matt: LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/  The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales. ‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

2 MIN SALES TIP: When is the Right Time to Send a Quote?  Connect with Matt: LinkedIn:https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/  The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Books: Keen to expand your sales knowledge? Get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

In this episode, I pitch my latest business venture – The Salescadence Licence using the CAPSTONE pitch framework, created originally by Daniel Priestly and his company, DENT Global.  I make no excuses for pitching to you the loyal podcast listener, because I believe that this episode will help anyone who is keen to adopt a framework that will deliver a sales pitch in a logical and relevant sequence.  I hope you find it useful.  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Sign up to the Newsletter: http: https://www.salescadence.co.uk/  The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

2 MIN SALES TIP: What To Ask on a First-Time Discovery Call...  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/  The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

In this episode, I sit down with Steve Radford, a sales training expert who has pulled his 25 years of sales experience into a book - How to Sell: Everything you need to think, know and do to have greater sales conversations.   As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important. We discuss this issue and the following 3 guiding principles within the book:  How you need to think - six fundamental sales mindsetsWhat you need to know - five essential areas of sales knowledgeWhat you need to do – seven steps for greater sales conversations  Connect with Steve: LinkedIn: https://www.linkedin.com/in/realsteveradford/Get Steve’s Book: Order here.  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/  The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

2 MINUTESALES TIP: Think Stories Sell? Think Again.  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/  The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

2 MIN SALES TIP: Don't Discount - Do This  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Website: http: https://www.salescadence.co.uk/  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Has the B2B Buyer changed COMPLETELY?  That’s what's up for debate on this episode, because there’s a fair case to suggest that the rules of engagement have not just shifted, they’ve catapulted towards automation and AI and that the era of P2P selling is over!  Listen and you’ll hear my take on how modern buyers deal with:The rise of self-directed researchInformation overloadIncreased buyer signoff hierarchySpending less time with sellers  I also share what hasn’t changed in sales and is unlikely to change anytime soonPlus 3 pieces of traditional sales wisdom which continues to stand the test of time – enjoy!  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Website: http: https://www.salescadence.co.uk/  Leads to Sales training workshop – 13.09.25 – more info and book your place here.Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

2 MIN SALES TIP: Deals Stalling? Do This.   Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Website: http: https://www.salescadence.co.uk/  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

There’s a reason why some companies consistently hire high-performing salespeople - and it’s not about inflated salaries or over-hyped job ads.It’s about thinking like a recruiter. In this episode, I sit down with Jimmy Armitage, a seasoned recruiter who challenges his clients to build a sound commercial business case before they hire - and then uses that blueprint to attract and select the right sales talent. If you want to understand how the best sales recruiters find and hire top performers, this episode is a must-listen. Connect with Jimmy:LinkedIn: https://www.linkedin.com/in/jimmy-armitage-yourwavelength/Website: https://yourwavelength.co.uk/  CALIBRATE Sales Audit: Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

2 MIN SALES TIP: End Better  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Website: http: https://www.salescadence.co.uk/  Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.  B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.  Keen to expand your sales knowledge? Get a copy of my books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

There may be trouble ahead! The UK economy is flat-lining, the word on the streets is there’s more pain to come and none of this is helping salespeople create pipeline.So how can you inject some optimism and engagement into a stagnant marketplace? In this episode, I sit down with Chris Reeve, founder at Reeve Social Media, to hear his advice on how to leverage LinkedIn during an economic downturn and set yourself up for social media success.If you used to post on LinkedIn as part of a lead generation strategy – and now you don’t, this episode is the tough-love you’ve been waiting to hear!  Connect with Chris:LinkedIn: https://www.linkedin.com/in/chrisreevo/Website: https://www.reevesocialmedia.co.uk/  Are you a B2B Sales Leader looking for clarity around your total sales process?Learn about the Calibrate Sales Audit here.Are you a Sales Professional who wants to benchmark your sales skills?Take The Salescadence Sales Audit and find out.Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

There’s a reason why most Sales job adverts fail to attract top sales talent and it all lies in the fundamental principles of selling. In this episode, I sit down with David Revell, founder at Charta Recruitment, to talk about why most sales job ads read like ransom notes and what employers can do to become more visible in their hiring process.If you’re currently hiring for a sales role, this episode is well worth listening to!  Connect with David:LinkedIn: https://www.linkedin.com/in/david-revell-8b0929b6/Website: https://chartarecruitment.com/  Are you a B2B SME looking for clarity around your total sales process?Learn about the Calibrate Sales Audit here.Are you a Sales Professional who wants to benchmark your sales skills?Take The Salescadence Sales Audit and find out.Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

It’s a common acceptance that 60% of the sales cycle is over before a buyer talks to a sales person.In this episode, I explore the evidence that supports this belief, share what each of the steps in the Buyers Journey looks like and why salespeople need to know. I also unpack the 6 destinations that Buyers can find themselves in on a 1st time discovery call with an uneducated seller:The Corridor of UncertaintyThe Equality GapThe Path of Most ResistanceThe Valley of PlentyThe Trip to the Promised LandThe Next Step  Grab a pen, this one’s worth taking notes about!  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Website: http: https://www.salescadence.co.uk/  Are you a Sales Professional who wants to benchmark your sales skills? Take The Salescadence Sales Audit and find out.Are you a B2B SME looking for clarity around your total sales process? Learn about the Calibrate Sales Audit here.Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, I share some insights into the world of Trade Shows and offer some advice around how to get more out of attending – be that as an exhibitor or an attendee.I also unpack a ‘pitch’ framework that I share with my clients to help them deliver a compelling conversation-starter with those potential customers who visit their stand:P – ProfileI – IssueT – TreatmentC – CredibilityH - Hustle  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Website: http: https://www.salescadence.co.uk/  Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here  

On this episode, I’m joined by therapeutic coach Cassandra Andrews, who works specifically with high-net-worth men in their forties, who despite their success, are searching to find new purpose in their life.We explored how Cassandra makes it easy for her ideal client to self-diagnose and shares how providing complimentary self-help tools can support lead generation.  Connect with Cassandra:LinkedIn: https://www.linkedin.com/in/cassandraandrews/Website: https://www.cassandraandrews.com/Her Scorecard link is: https://www.cassandraandrews.com/scorecardThe Journaling link is: https://www.cassandraandrews.com/journaling  Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here  

In this episode, I explore some of the options available to anyone in sales who is struggling and offer advice around how they can take matters into their own hands and start the process of improvement.Sales isn’t easy, I’m not suggesting it is. But I am suggesting that the help needed to fix a failing sales strategy is there – you’ve just got to know where to look and who to ask!  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Website: http: https://www.salescadence.co.uk/  Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, I expose some of the risks companies face when they invest in sales training and the reasons why some training fails to deliver – these are:A lack of purposeWho’s in the roomA lack of aftercareZero reinforcementAn absence of Sales ManagementMaintaining regular sales training to deliver long-term sustainable change is essential in today’s fast-changing, buyer-centric global marketplace.This episode is for every Sales Leader who is looking to ensure they get more back than then invest and includes the questions you HAVE TO ask if you want that to happen.   Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Website: http: https://www.salescadence.co.uk/  Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out  Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionalsWant to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, I share 8 pieces of advice that will help support a sales strategy based on finding new business within existing customers – these are:Get the basics right - know your numbersKeep what you’ve got - retention strategyPrune your database - search for ICPsSeller beware! Tenders and RFPs suckAccount based marketing - hyper-focussed campiagnsEvents and exhibitions - zig not zagKeep your enemies closeStrive to be a KPI - live rent-free in your clients headYes, keep prospecting for new business, but don’t ignore the hidden goldmine already sitting in your customer database. Trust me, selling warm is way more effective than selling cold.  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Website: http: https://www.salescadence.co.uk/  Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, I sit down and talk all things sales training & coaching with Fred Copestake, founder of Brindis, a specialist Sales Training & Coaching Consultancy. With over 24 years experience in the L&D industry, and author of 3 insightful sales books, there isn’t much that Fred doesn’t know about helping sales professionals up their game and become better at helping their customers make better buying decisions.  We talk about his latest book ‘Ethical Selling’ which unpacks the key areas which lead to a win,win,win! A win for their customer, a win for their company and a win for their conscience.  This is an episode packed with sales stories, sales advice and a generous dose of humour. Connect with Fred: LinkedIn: https://www.linkedin.com/in/fredcopestake/  To get a copy of Fred’s book ‘Ethical Selling’ click here.Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

On this episode, I sit down for a fireside chat with friend of the podcast, Stefan Boyle. This is our third episode together and I can’t think a better person to sit down and talk about the trials and tribulations of self-employment than this guy.Stefan is one of the best LinkedIn Ghostwriters around and works with busy CEOs to help them unlock the power of the platform and establish a credible online personal brand and tell their story through his words.In this episode, Stefan talks openly about his challenges of dealing with business during the pandemic and how he called-time on his marketing agency to start over as a self-employed sole-trader. Stefan is a true content creation authority and this is an episode is packed with opinion, advice and honesty.  Connect with Stefan:LinkedIn: https://www.linkedin.com/in/stefanboyleghostwriter/?originalSubdomain=uk  Want to benchmark your sales effectiveness?Take The Salescadence Sales Audit and find out. Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here  

If you think sales is difficult, try golf!If you think golf is hard, try being a golf caddie! In this episode, I share 8 pieces of valuable advice gleaned from caddying in the British Seniors Open Qualifiers in Scotland and how each of these pearls of wisdom are totally relevant to the profession of sales: The role is to serve othersPreparation is your friend Be timely Be self-aware Know your golfer Know when to shut upBe one step ahead Mitigate riskIf this episode doesn’t get you interested in the ‘hardest game in the world’ or at least, help you be better at sales, I’ll eat my hat!  Connect with Alan:LinkedIn: https://www.linkedin.com/in/alan-henry-00697713/Website: https://esbroadcast.com/  Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Website: http: https://www.salescadence.co.uk/  Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps that will help convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Think you need some help but don't know where to start? You can book a complimentary 15minute call here and let's help you work that out. 

On this episode, we take a look inside the world of creative copywriting with Konrad Sanders, Founder and CEO at The Creative Copywriter, and discuss how he took TCC from being a one-man-blog to a successful creative agency in just 10 years. We unpack his entrepreneurial journey, explore the critical need for both science and art in copywriting and discuss what the future of the industry looks like now that AI has firmly established itself as a major player in the copywriting industry. Konrad is a true content creation authority and this is an episode packed with opinion, advice and tips - I hope you enjoy it!   Connect with Konrad:LinkedIn: www.linkedin.com/in/konradsanders/Website: www.creative-copywriter.net/  Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

On this episode, I become the guest as I share an interview I did with Rob Lawrence, host of the Start Build & Grow podcast. Together, we unpack the world of sales start-up and share some specific tips, tools and strategies that will help anyone in sales, but especially those beginning their journey as a first-time entrepreneur. We discuss:The distinctions between sales and marketing. The elements that make up a good salesperson and the contrast of being seen as an imposter. We explore the advantage of being a sales introvert, how to mitigate some of the risks associated with helping people buy from you and some of the common mistake’s salespeople make. If you’ve just started out in business or are thinking about doing so, then this episode is definitely one that well open your eyes to the importance that selling will bring to your early months of entrepreneurship! Connect with me:LinkedIn: https://www.linkedin.com/in/matt-sykes/Website: http: https://www.salescadence.co.uk/  Connect with Rob:LinkedIn: https://www.linkedin.com/in/robislistening/?originalSubdomain=ukWebsite: https://www.roblawrence.co/  Start Build & Grow:Website: https://startbuildgrow.co.uk/  Open Links by Dominic Holland: https://www.dominichollandbooks.com/shop/open-links/  Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

One of the big frustrations many sales people have relates to sending quotations and proposals. After working hard to create the opportunity to send one in the first place, and then spending time crafting a sophisiticated and compelling document, many fail to get a reply from the person who asked for it. In this episode, I share 8 pieces of valuable advice that will help anyone in sales who is sending quotes and proposals to improve their chances of not only getting a response, but more importantly, improve the chances of turning one into cash.If you’re responsible for sales and currently have at least one proposal out there with no idea if it will convert or not, then this episode is definitely one for you!Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Website: http: https://www.salescadence.co.uk/  Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here  

In this episode, we explore the often risky-pastime of recruiting salespeople with Dominic Waters, CEO at Paul Waters Associates, and discuss why using psychometric tests during the process can radically improve the chances of finding and hiring a sales superstar. Dominic has been specialising in helping some of the largest businesses in the world mitigate the risk of wrong-hires for over 25 years and having used the SPQ Gold test myself on numerous occasions, I speak from experience myself that what you’ll hear on this episode can be real a game-changer.  If you’re responsible for hiring sales talent in your organisation and have been burnt in the past, then this episode is definitely one for you!Connect with Dominic:LinkedIn: https://www.linkedin.com/in/dominicwaters/Website: http://pwauk.co.uk/  Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Paul McVeigh, ex-Premier League footballer, author, and entrepreneur, returns to the podcast to share his journey from professional footballer to global keynote speaker.  Paul was originally a guest on episode 3 (SP103) and this episode covers how he has used his background in football and his Masters in sports psychology to carve out a very successful career on the global keynote circuit, with companies such as Microsoft, PWC, BBC and John Lewis hiring Paul to speak at their events. As an elite performer in two of the most competitive industries on the planet; professional sport and performance psychology and now building multiple businesses within the global keynote speaking industry, this is a peek behind the curtain of what it takes to get paid to speak.. Connect with Paul:LinkedIn: https://www.linkedin.com/in/the-paul-mcveigh/Website: https://paulmcveigh.com/ and https://pmvleadership.com/  Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Ollie Matthews, Founder of functional medicine & heath coaching company Ojay Health, shares his knowledge and advice around what it takes to have great sleep.In a world where everything is instant and abundant, the temptation to ‘be everywhere’ and ‘do everything’ is always a constant.But without underpinning the critical foundations to a fulfilled life, namely rest and recovery, we not only put our physical performance at risk, we inadvertently create triggers that can seriously disrupt our health too.If you’re looking for ways to improve your sleep hygiene and takeaway some practical tips, this podcast is definitely one worth listening to. Connect with Ollie:LinkedIn: https://www.linkedin.com/in/ollie-matthews-78460199/Website: https://ojayhealth.com  Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here  

In this episode, Colin Campbell, host of the podcast CamBro Conversations, shares his journey and knowledge around what it takes to build a top 1% global podcast.In a world where very few podcasts make it into double figure episodes, Colin has not only published over 240 episodes, but he can proudly count Chris Williamson of Modern Wisdom fame, Daniel Priestly and Rory Sutherland as just some of the entrepreneurial VIP guests he’s interviewed.This is a fascinating insight into the world of content creation, dedication and sales acumen and Colin has combined all three disciplines in his quest to make CamBro Conversations one of the global leading podcasts.    Connect with Col: LinkedIn: https://www.linkedin.com/in/colcampbell1/  Instagram: https://www.instagram.com/col.cambro/  CamBro Conversations Podcast: https://open.spotify.com/show/41qT7i9uvjWGJbNM6RaFwK  Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Jamie Woodbridge, Co-Founder of The Inbox Club, shares his advice and knowledge on how to really stand out and get engagement in the challenging online world of email copywriting. In a world where we have all become experts on spotting a sales email simply by what’s written in the title, Jamie shares 3 pieces of copywriting wisdom that not only help your emails get opened, but will allow you to start a conversation with the person who you send it to – your buyer. We talk about email titles, how to stand out from the email crowd, what delivering value really means, how to write to create engagement, frequency, open-rate and much more.Reach out to Jamie on LinkedIn: https://www.linkedin.com/in/jamie-woodbridge-3343571aa/?originalSubdomain=uk  Lean more about The Inbox Club here: https://www.theinbox.club/ and sign up to their newsletter here: https://www.theinbox.club/newsletterplus    If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/. Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. Spending money on lead generation but not converting the leads into sales? I can help you: Leads To Sales Workshop – 19th April 2024, online. Limited to just 5 tickets!If books are your thing, try: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Dave Plunkett, Founder of Collaboration Junkie, shares his advice and knowledge on the often-misunderstood topic of referrals and partnerships. He delivers a masterclass into how anyone in business can create a process that will ultimately lead to more sales conversations.Expect to learn: The myths about asking for referralsWhen is the right time to ask for oneHow to identify partnership candidatesThe D.A.N.C.E. partnership frameworK5 tips to start building a partnership network Reach out to Dave on LinkedIn: https://www.linkedin.com/in/daveplunkett/ Lean more about Collaboration Junkie here: https://www.collaborationjunkie.com/ If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website: https://www.salescadence.co.uk/. Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. Spending money on lead generation but not converting the leads into sales? I can help you: Leads To Sales Workshop – 19th April 2024, online. Limited to just 5 tickets!Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Charlie Gretton, Senior Sales Exec at The DPO Centre, imparts his advice and knowledge on sales specific issues related to Data Protection and uncovers some of the key things that B2B salespeople should know if they want to mitigate the risks associated with GDPR.Expect to learn: What is GDPR?Why you might need a DPOWhat is consent and why do you need itThe risks of ‘paid for’ database listsFuture changes to UK GDPR (Additional notes to supplement the recording)PECR applies to direct marketing, however there are exemptions that make it easier to market to B2B. Ensure any bought in lists are pre-screened against TPS/CTPS before buying and check against your own ‘Do Not Call List’. Reach out to Charlie on LinkedIn: https://www.linkedin.com/in/charliegretton/The DPIA Newsletter: https://thedpia.com/Lead Generation and The GDPR: https://www.dpocentre.com/lead-generation-and-the-gdpr-are-you-compliant/ If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/. Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. Spending money on marketing and lead generation but not closing enough of your leads? I can help you: Leads To Sales Workshop – 19th April 2024, online. Limited to just 5 tickets.Keen to expand your sales knowledge and upgrade your sales skills, get a copy of our books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Adam Driver, Founder of Authentic Communications, shares advice from the world of LinkedIn and SEO and offers practical tips to help anyone who’s looking to understand more about the strategic side of effective online communication. Expect to hear about: Vanity metrics and the importance of posting to an outcomeMarketing ROI, AVE and PR valueLinkedIn SSI Score, SEO metrics and website analytics Reach out to Adam on LinkedIn: https://www.linkedin.com/in/adamdriver1/Learn more about Authentic Communications: https://www.authenticcomms.co.uk/ If you found this episode helpful and want to learn more about how Salescadence can help you convert more leads into sales, head over to the website https://www.salescadence.co.uk/. Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. If you’re keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It's the No.1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, podcast host, Matt Sykes, shares 5 pieces of advice that will help anyone who struggles to build rapport on a first-time sales call. Referred to as ‘The Corridor of Uncertainty,’ the opening 3 minutes of every new human interaction can often make or break what happens next – and in sales, that can be the difference between and yes and a no. A perfect episode for anyone in a sales role, this content comes directly from Matt’s acclaimed ‘Leads to Sales’ sales training workshop, so grab a paper and pen before you hit ‘listen.’ During this episode, you will learn:What Building Rapport isn’t!!The importance of setting up the sales call in advanceWhy due-diligence is critical to your successHow using humour can increase buyer trustThe ‘No Lose’ question for your Buyer If you find this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/. Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. If you’re keen to expand your sales knowledge and upgrade your sales skills, get a copy of our books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master to convert more leads into sales.‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Scott Russell, Founder of Paddy & Scott’s Coffee, shares his sales advice and business experience gleaned from an entrepreneurial journey which began on the market stalls in the East End of London and has taken him through multiple successful business build and exits. During this podcast, Scott shares his passion for sales and why he is proud to call himself a sales professional. He shares the Paddy & Scott’s story, which has grown to be a global brand which bucks the trend of greedy supply chains and has become a shining example of how a business can not only be highly profitable, but as important, be outstanding at ESG – “doing good is good for business” In this episode, you’ll hear:How Scott’s entrepreneurial began aged 12The lucky break he had while being an OPC in LondonSetting up in competition with an ex-employer who capped his earningsThe full Paddy & Scott’s story - mistakes, lessons and victoriesExceptional business and sales advice and much more Watch the Paddy & Scott’s Fairer Trade 2.0 video here: https://www.youtube.com/watch?v=WSeCtWw0J7s Learn more about Paddy & Scott’s here: https://paddyandscotts.shop/pages/about-us If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/. Spending money on marketing and lead generation but not closing enough of your leads? I can help you! Limited Ticket Availability: Leads To Sales Workshop – 26th January 2024, Norwich UK.Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Jamie Minors, Co-Founder of Minors & Brady Estate Agents, talks about how he teamed up with his nearest competitor, rather than competing, to build a successful, thriving and rapidly growing estate agency. During this podcast, Jamie shares his passion and advice around recruiting, nurturing, and developing his employees and why he believes ‘humans are our greatest asset’.Look out for Jamie's words of wisdom related to: Taking personal responsibilityImproving a negative mindsetBuilding a winning cultureTaking a 360 approach to business and life Reach out to Jamie on LinkedIn: https://www.linkedin.com/in/jamie-minors-5ab96b96/Learn more about Minors & Brady: https://www.minorsandbrady.co.uk/Listen to The Growth Cast here: https://open.spotify.com/show/05wtFuidmDNvsVpqnjzSWe If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/. Spending money on marketing and lead generation but not closing enough of your leads? I can help you! Limited Ticket Availability: Leads To Sales Workshop – 26th January 2024, Norwich UK.Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Floyd Sayers, Founder and Creative Director at Flowmotion Studio, shares his knowledge and advice around avoiding a sedentary workplace culture and why revitalising the way you work, will improve productivity and more importantly, your health.The average adult will sit for more than 18 years of their life and it’s this habit of ‘not moving’ which is literally training our bodies to become better at not moving! The science is not in question, there are serious long-term negative health consequences and that’s why this episode is quite possibly one which could change your life!During this podcast, Floyd shares a range of simple exercises that anyone can do whilst at work throughout the day for just a few minutes and provides a 10-minute breathing and movement coaching session at the end of the episode. Reach out to Floyd at https://flomotionstudio.co.uk/ and https://www.linkedin.com/in/floydsayers/ Flonomics - infographics download: https://preview.mailerlite.io/preview/226173/emails/84063229717775547 If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/. Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, podcast host, Matt Sykes, shares 12 sales tips that anyone thinking of starting a business, either as a sole-trader or micro start-up, can benefit from. During this podcast, Matt offers practical tips such as:If you’re not convinced, you can’t convince Why you need to know who your Ideal Customer is Why you need to build an audience Why waste money finding leads if you can’t close them Importance of regular daily prospecting Learning to live with sales rejection Why you must limit negotiation, discounting and making offers Building buyer trust Why you need a predictable, repeatable sales process Getting comfortable about talking about price If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/. Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Digital Marketing Strategist, Lynsey Sweales, shares her experiences and advice collected over a distinguished career in the Marketing industry. Lynsey is a founding partner at Cognitive Union, a Google trainer and facilitator, an author and has successfully founded, built and sold a digital marketing agency. We talk about the partnership between sales and marketing, what sales can do to help the marketing team to generate better leads, the impact that AI is having on the industry and on a more personal level, how Lynsey has been able to build a ‘happiness lifestyle’ that combines both her passion for her work and her personal life.To contact Lynsey:LinkedIn: https://www.linkedin.com/in/lynseysweales/?originalSubdomain=ukWebsite: https://cognitiveunion.com/ Google Messy Middle report If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/. Want to see how your sales effectiveness measures up? Take The Salescadence Sales Audit and find out. If you’re keen to expand your sales knowledge and skills, get a copy of our books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Co-Founder and Creative Director, Stokely Howard, offers four pieces of business advice that have served him well during the start-up and build phase of Trendy Grandad, his Creative Marketing company.A self-confessed creativity addict, Stokely is on the entrepreneurial journey and his story of an early career working the Manchester nightclub scene and behind the scenes in national TV, before forcing himself into self-employment, is one worth hearing. Stokely offers up an array of practical insights, including: 1: Embrace rejection if you want to grow your business 2: Tracking the ‘softer’ leading indicators will be better than any lagging sales report 3: Why the simple act of saying hello can be the easiest way to drive sales revenue If you’re thinking of making the leap from employment to self-employment and want to hear how someone else made the switch, then this episode is definitely for you. To contact Stokely:LinkedIn: https://www.linkedin.com/in/stokely-howard-0281a378/Website: https://trendygrandad.com/If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.Want to see how your sales effectiveness measures up? Take The Salescadence Sales Audit and find out. If you’re keen to expand your sales knowledge and skills, get a copy of our books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

In this episode, podcast host, Matt Sykes, looks at the upfront contract and explains why this well-known sales technique can be one of the most effective tools to not only get a first-time sales conversation off to a great start, but increase the likelihood of turning the discussion into a meaningful sales opportunity. During this podcast, Matt discusses:• What is an upfront contract and why would you want to use one • How buyer safety and seller safety are both critical if a sale is to happen • The 4 component pieces of an upfront contract and how best to deliver themIf you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.If you’re keen to expand your sales knowledge and skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can book a complimentary 15minute call with me here: https://calendly.com/salescadence/15min