PODCAST · business
The Search Bar: Law Firm Growth. Wine Optional.
by Eric Ritter
Law Firm Growth. Wine Optional. Hosted by Eric Ritter, the SEO Sommelier® and founder of Digital Neighbor. The Search Bar is where law firm owners & attorneys get practical strategies and real success stories to build a thriving, sustainable practice.We cover the whole business: strategy, finance, operations, client experience, team, & the marketing that fuels it: SEO, Ads, social, email, and content.Every week, Eric sits down with leading voices in the legal world to share proven insights and clear next steps you can apply right away. You’ll leave each episode with actionable advice.
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How To Choose The Right Lawyer After A Truck Accident | The Search Bar Podcast ft. David W. Craig
In this episode of The Search Bar: Law Firm Growth. Wine Optional., host Eric Ritter, The SEO Sommelier® and founder of Digital Neighbor, sits down with Kelley Brubaker, CPA, fractional CFO, and founder of Profit Scale Thrive, to talk about one of the biggest financial traps law firm owners face: confusing revenue with profit.Kelley breaks down why a growing law firm can still feel financially stressful, how small “profit leaks” quietly drain the business, and why your P&L does not always tell the full story. From missed billable time and slow collections to unused subscriptions and marketing dollars that do not produce qualified clients, this conversation gives law firm owners practical ways to understand where their money is really going.Connect with David W. Craig: Website: https://www.ckflaw.com/YouTube: https://www.youtube.com/@UCbTSWGBi56d1Illd-LnpDGg LinkedIn: https://www.linkedin.com/company/craig-kelley-&-faultless-attorneys-at-law/Connect with Eric Ritter: LinkedIn: https://www.linkedin.com/in/helloericritter/Digital Neighbor: https://digitalneighbor.com/Email: [email protected]
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The 5 Key Metrics Every Law Firm Owner Must Track | The Search Bar Podcast ft. Kelley Brubaker
In this episode of The Search Bar: Law Firm Growth. Wine Optional., host Eric Ritter, The SEO Sommelier® and founder of Digital Neighbor, sits down with Kelley Brubaker, CPA, fractional CFO, and founder of Profit Scale Thrive, to talk about one of the biggest financial traps law firm owners face: confusing revenue with profit.Kelley breaks down why a growing law firm can still feel financially stressful, how small “profit leaks” quietly drain the business, and why your P&L does not always tell the full story. From missed billable time and slow collections to unused subscriptions and marketing dollars that do not produce qualified clients, this conversation gives law firm owners practical ways to understand where their money is really going.Connect with Kelley Brubaker: Website: profitscalethrive.comLinkedIn: linkedin.com/in/kelleybrubakerYouTube: youtube.com/@profit.scale.thriveConnect with Eric Ritter: LinkedIn: https://www.linkedin.com/in/helloericritter/?skipRedirect=true Digital Neighbor: https://digitalneighbor.com/Email: [email protected] out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
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The Truth About Law Firm Growth Nobody Talks About | The Search Bar Podcast | Mark C. Zauderer
The Evolution of Law: A 50-Year Journey with Mark C. ZaudererEpisode SummaryIn this episode, we sit down with Mark C. Zauderer to explore an incredible 50-year journey in the legal industry — from starting out as an attorney to building and leading a law firm.Mark shares insights on how the legal profession has evolved, the real challenges lawyers face behind the scenes, and the mindset required to transition from practitioner to founder.We also discuss the changing landscape of law, including decision-making, work culture, and the growing influence of technologies such as AI.Whether you're a lawyer, entrepreneur, or someone interested in long-term career growth, this episode is packed with lessons on resilience, leadership, and adapting to change. Guest: Mark C. ZaudererWebsite: markczauderer.comBook: Counsel, the Courtroom is Open (Pre-order available on website)LinkedIn: View ProfileHost: Eric RitterLinkedIn: View ProfileCompany: Digital NeighborEmail: [email protected]: SEO Checklists & Guides
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What Most Law Firms Get Wrong About Growth | The Search Bar Podcast ft. Laurin D. Johnson
In this episode of The Search Bar, Eric Ritter sits down with law firm consultant Lauren D. Johnson to discuss how law firms can better align operations and marketing to drive long-term growth.Lauren shares valuable insights on building a strong firm culture, creating operational systems that support marketing efforts, and developing a strategic plan for sustainable growth. The conversation also explores how law firm owners can prepare for future transitions, including succession and exit strategies, while continuing to scale their practice effectively.If you're looking to improve your firm's internal structure, strengthen your brand, and build a lasting legacy, this episode offers practical advice and actionable ideas.Connect with Laurin D. Johnson:Website: https://mblawconsulting.com/LinkedIn: https://www.linkedin.com/in/laurindjohnson/Connect with Eric Ritter:LinkedIn: https://www.linkedin.com/in/helloericritter/Digital Neighbor: https://digitalneighbor.com/Email: [email protected] out our blog for actionable SEO checklists and guides:https://helloericritter.com/blog/
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The Growth Mistake That’s Quietly Hurting Law Firms (ft.Greta Zutz)
In this episode of The Search Bar, Eric Ritter sits down with Gretta Zutz to explore the surprising parallels between law firm growth and the wine industry.Together, they discuss what it truly means to cultivate sustainable growth, protect what you’ve built, and create long-term value within your practice. Drawing from the wisdom of winemaking, Gretta shares insights into the importance of patience, intentional strategy, and careful stewardship when scaling a law firm.The conversation highlights common mistakes firms make during growth phases, the risks of expanding without proper planning, and why networking and collaboration are essential to long-term success. Gretta also introduces a practical five-step framework to help law firms cultivate and protect their practice with clarity and confidence.Connect with Gretta Zutz:Website: https://www.myauralegacy.com/LinkedIn: https://www.linkedin.com/in/grettazutz/Compliance DisclosureGretta Zutz is a registered representative of and offers securities through MML Investors Services, LLC. Member SIPC. Aura Legacy is not a subsidiary or affiliate of MML Investors Services, LLC, or its affiliated companies. 88 Froehlich Farm Blvd, Suite 320, Woodbury, NY 11797 Tel: (516) 364-4203CRN: CRN202903-10203078Connect with Eric Ritter:LinkedIn: https://www.linkedin.com/in/helloericritter/Digital Neighbor: https://digitalneighbor.com/Email: [email protected] out our blog for actionable SEO checklists and guides:https://helloericritter.com/blog/
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Why Most Attorneys Never Make Partner (And How to Change That) ft. John DePrince
In this episode of The Search Bar, Eric Ritter sits down with John DePrince to discuss the critical transition from associate attorney to becoming a valuable business asset within a law firm.They explore why attorneys must treat the practice of law as a business, the importance of having a clear marketing plan, and the essential skills required for long-term career advancement. John shares insights on the power of being proactive, developing a structured approach to your work, and intentionally building relationships within your firm.The conversation also dives into the leadership qualities necessary to succeed in today’s tech-driven legal landscape and wraps up with a practical checklist for associates who aspire to make partner.Connect with John DePrince:Website: https://johndeprince.focalpointcoaching.com/LinkedIn: https://www.linkedin.com/in/john-deprince-4927331a/Email: [email protected] with Eric Ritter:LinkedIn: https://www.linkedin.com/in/helloericritter/Digital Neighbor: https://digitalneighbor.com/Email: [email protected] out our blog for actionable SEO checklists and guides:https://helloericritter.com/blog/
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Boost Your Law Firm: CFO Insights, AI & Profit Strategies
In this episode of The Search Bar, Eric Ritter interviews John Scott, a virtual CFO specializing in law firm growth. They discuss the importance of data-driven decision-making, the role of a CFO in law firms, and the concept of profit-focused accounting. John shares insights on designing an exit strategy, leveraging AI for efficiency, and preparing for retirement. The conversation emphasizes the need for law firms to document processes and consider outsourcing financial functions to enhance profitability and scalability.Chapters00:00 Introduction to Law Firm Growth Strategies02:47 The Role of a CFO in Law Firms05:32 Profit-Focused Accounting Explained08:26 Designing an Exit Strategy for Law Firms11:05 Leveraging AI for Law Firm Efficiency13:43 Preparing for Retirement and Transitioning Leadership16:18 Use Cases for Virtual CFO Services19:05 Conclusion and Resources for Law FirmsConnect with John Scott:Website: anderscpa.comLinkedIn: John C. Scott, CPAEmail: [email protected] with Eric Ritter:LinkedIn: Eric RitterDigital Neighbor: digitalneighbor.comEmail: [email protected] out our blog for actionable SEO checklists and guides: helloericritter.com/blog
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Why Law Firms Must Embrace AI Now
In this episode, Eric Ritter and Christopher DiBella discuss the transformative impact of AI on law firms. They explore how AI is already integrated into legal operations, the ethical considerations surrounding its use, and practical tips for implementing AI effectively. The conversation emphasizes the importance of maintaining the human element in legal practice while leveraging AI to improve efficiency and drive growth.Connect with Christopher DiBella:Website: dibellalawoffice.comLinkedIn: Christopher DiBellaConnect with Eric Ritter:LinkedIn: Eric RitterDigital Neighbor: digitalneighbor.comEmail: [email protected] out our blog for actionable SEO checklists and guides: helloericritter.com/blog
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Mastering Presence For Law Firm Leaders ft. Laurie Scholff
In this episode of The Search Bar, Eric Ritter sits down with world-renowned executive communication coach Laurie Schloff to discuss the critical role of communication in the legal profession. While many attorneys focus solely on case law, the most successful firms are built on the ability to command a room, influence a team, and build immediate trust with clients.Eric and Laurie explore the essential communication skills every attorney needs to master, the power of nonverbal cues, and how to effectively engage with clients to drive firm growth. Laurie also introduces her proprietary Presence26 Method™, offering tactical tools to enhance your leadership presence and transform the way you are perceived in high-stakes environments.Connect with Laurie Schloff:Website: partnersincommunicationinc.comLinkedIn: Laurie SchloffEmail: [email protected] with Eric Ritter:LinkedIn: Eric RitterDigital Neighbor: digitalneighbor.comEmail: [email protected] out our blog for actionable SEO checklists and guides: helloericritter.com/blog
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Law Firm Marketing Myths, Busted!
Tired of feeling overwhelmed by marketing myths and chasing endless leads?In this episode of The Search Bar, Eric Ritter and marketing expert Carrie Flynn break down the biggest myths in law firm marketing. Carrie, founder of Virtual Simplicity, shares how law firms, especially women-led ones, can simplify their marketing without burning out.We also pair the conversation with a refreshing bottle of Prosecco, keeping things light as we bust myths and explore practical strategies for law firm growth.Show links:Connect with Carrie Flynn on LinkedIn: https://www.linkedin.com/in/carriemflynn/Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Learn more about Virtual Simplicity at: https://virtualsimplicity.co/Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
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The Elite Attorney’s Paradox: Breaking Free from the Golden Handcuffs
Struggling to run your law firm like a business? You’re not alone, and you don’t have to figure it out by yourself.In this episode of The Search Bar, Eric Ritter sits down with attorney coach Gary Miles for a conversation about the business side of building a law practice. From intake bottlenecks and hiring hesitations to burnout and marketing blind spots, they cover the challenges solo and small firm lawyers face when trying to scale sustainably. Gary shares the real-world shifts he’s helped attorneys make to regain control of their time, double their book of business, and build firms that support the life they actually want.If you’re tired of flying solo and ready to lead your firm with intention, this one’s for you.Show links:Connect with Gary Miles on LinkedIn: https://www.linkedin.com/in/gary-miles-freedom/Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Learn more about Gary Miles services at: http://garymiles.net/Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
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The New Rules of Real Estate Valuation: What Law Firms Need to Know
Tired of valuations that don’t hold up in court? In this episode of The Search Bar Podcast, Eric Ritter sits down with expert appraiser Michael J. Lester to discuss how law firms can ensure their property valuations stand strong in litigation. Learn how technology like AI and AVMs are transforming the industry and why human judgment still plays a crucial role in getting accurate, defensible results.Michael also shares tips on choosing the right appraiser, preparing for cross-examination, and navigating the nuances of commercial real estate disputes. Plus, he pairs it all with a wine recommendation that reflects the balance of precision and expertise required for successful valuations.Today’s pour: a crisp B and A from Boydie Vineyards, a balanced white wine that pairs perfectly with real estate valuations as well as any fine meal.Show links:Connect with Michael J Lester on LinkedIn: https://www.linkedin.com/in/william-howard-905988136/Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Learn more about Willowbrook Valuation & Advisory Services at: https://willowbrookvaluation.com/Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
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Maximizing Law Firm Growth with Email Marketing ft. William Howard
Struggling to stay top-of-mind with clients? Email marketing might be the secret weapon your law firm needs. In this episode, Eric Ritter talks to William Howard from Intuit MailChimp about leveraging email to boost visibility, retention, and more.Learn expert tips on crafting compelling subject lines, building segmented lists, and automating campaigns that actually convert. Whether you’re starting out or refining your strategy, this episode is packed with actionable advice to help your firm grow.Show links:Connect with William Howard on LinkedIn: https://www.linkedin.com/in/william-howard-905988136/Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Connect with William at: [email protected] more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
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Fix Your Intake: Stop Losing Cases Before They Start ft. Evan Polin
Are you leaving cases and revenue on the table without even realizing it?In this episode of The Search Bar Podcast, Eric Ritter sits down with Evan Polin, president of Polin Performance Group, to uncover why law firm intake processes fail and how to fix them. Learn five actionable strategies to convert more leads, streamline your intake, and make clients feel valued from the very first call. Don’t let a broken intake process silently kill your growth. And sip a crisp Riesling while you listen, letting its balanced sweetness and bright acidity remind you that even small adjustments can transform the experience.Show links:Connect with Evan Polin on LinkedIn: https://www.linkedin.com/in/evanpolin/Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Visit Polin Performance Group: https://www.polinpg.com/Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
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Navigating AI in Law: Protecting Your Firm, Clients & IP ft. Randi Karpinia
Worried about the impact of AI on your firm’s confidentiality and intellectual property? As AI transforms the legal landscape, law firms face the challenge of balancing innovation with safeguarding sensitive information. In this episode of The Search Bar, Eric Ritter sits down with Randi Karpinia, CEO of Sagacity Legal, to explore how law firms can safely integrate AI into their practices while protecting client data and intellectual property.From understanding AI’s potential risks to implementing best practices, Randi shares valuable insights on how law firms can embrace AI responsibly, mitigate legal pitfalls, and stay ahead of evolving regulations.Much like a fine wine, integrating AI into your firm takes time, care, and the right approach to ensure it ages well. Take the steps now to protect your practice and embrace the future with confidence.Show links:Connect with Randi Karpinia on LinkedIn: https://www.linkedin.com/in/randikarpinia/Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Visit Sagacity Legal: https://sagacitylegal.com/Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
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From Practitioner to Owner: Make Your Law Firm Sellable ft. Brian Zapf
Is your law firm overly dependent on you? Feeling like there’s never enough time in the day to focus on growth?Join Eric Ritter on The Search Bar as he talks with Brian Zapf, founder of Flight Financial, about making law firms sellable and sustainable. From reducing founder dependency and building strong systems to mentoring your team and preparing for future growth, Brian shares insights that help attorneys reclaim time, protect their legacy, and create firms that deliver results without constant oversight.This episode is packed with practical advice for solo practitioners and growing firms alike, helping you move from working in your business to working on your business. Show links:Connect with Brian Zapf on LinkedIn: https://www.linkedin.com/in/bdzapf/Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Visit Flight Financial: https://www.flight.financial/Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
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The Attorney’s Guide to Scale Without Burning Out ft. Dominic Grew
Feeling stuck in survival mode while running your law firm? Many attorneys are so busy putting out fires that they never find time to actually build the business they envisioned. In this episode of The Search Bar, host Eric Ritter sits down with Dominic Grew, founder of Elevate Business Coaching, to break the cycle of chaos and help lawyers step into confident, intentional leadership.Whether you're a solo practitioner or running a growing team, you'll walk away with a blueprint for building a modern firm that doesn’t fall apart the moment you step away.Show links:Connect with Dominic Grew on LinkedIn: https://www.linkedin.com/in/dominic-grew/Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Visit Elevate Business Coaching: https://elevatebusinesscoaching.com/Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
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Authentic Visibility for Law Firms ft. Thembi Bheka
Want to boost your law firm’s visibility and client trust? In this episode of The Search Bar, host Eric Ritter sits down with Thembi Bheka, an internationally recognized visibility strategist, to explore how law firms can build authentic visibility and connect with potential clients. Whether you're a solo practitioner or part of a larger firm, Thembi shares actionable insights on how to grow your brand, establish trust, and dominate your market without resorting to gimmicks or trend-chasing.Show links:Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/Connect with Thembi Bheka on LinkedIn: https://www.linkedin.com/in/thembibheka/Visit Thembi Bheka's Website: https://thembibheka.com/Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
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Networking for Lawyers: Build Trust, Boost Business
Having trouble getting referrals for your law firm? Sip, sit back, and enjoy this episode of The Search Bar as we dive deep into the power of strategic networking. Host Eric Ritter is joined by Audra Kemmerling, Regional Director of ProVisors, a national network of trusted professionals, who shares how intentional connections can unlock significant growth for law firms and professionals. Learn how building a network of trusted relationships can propel your business forward in today’s competitive market.This episode breaks down the steps to building a sustainable professional network and how your law firm can benefit from strategic, long-term partnerships. From understanding the value of trust to using networking as a tool for business development, this conversation offers actionable insights for attorneys looking to elevate their brand and visibility. Law Firm Growth. Wine optional. Whether you're seeking bigger cases, larger retainers, or simply more meaningful connections, this episode is packed with the wisdom you need to grow your law firm effectively.Connect with Audra Kemmerling on LinkedIn: https://www.linkedin.com/in/audra-kemmerlingConnect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
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Personal Branding & PR In The Digital Age
Struggling to stand out in a competitive market? Sip, sit back, and enjoy this episode of The Search Bar as we uncover strategies to help your law firm grow. Host Eric Ritter is joined by Alexis Quintal, the founder of Rosarium Collective, to explore how law firms can unlock growth through personal branding and public relations. Learn how to use PR, thought leadership, and earned media to stand out in a crowded market, build trust with clients, and create a lasting digital presence that drives business.At The Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals. Law Firm Growth. Wine optional.This episode’s wine recommendation is the bold 2019 Barolo from Piedmont, Italy. Like the perfect personal brand, it’s structured, elegant, and leaves a lasting impression. Just as this wine develops and improves over time, your law firm’s brand should evolve with intention and consistency for long-term success.Connect with Alexis Quintal on LinkedIn: https://www.linkedin.com/in/alexisrquintalConnect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
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How Law Firms Can Dominate Local Search
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter and Brantley Smith, CEO of HomePro Marketing, dive into the power of Google Business Profile optimization for local search. Learn key tactics to boost visibility, avoid common mistakes, and future-proof your business using AI and branding.At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in to elevate your online presence and achieve your business goals.Today’s pour: a bold Keel & Curley Wild Berry Pinot Noir. Just like a strong local SEO strategy—it’s crafted with intention and leaves a lasting impression.Connect with Brantley Smith on LinkedIn: https://www.linkedin.com/in/brantleysmith/Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
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Growing Your Business With Structure
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter is joined by Chris Martinez, CEO and founder of Bloom, to discuss what it really takes to scale your business. From building systems that work without you to understanding the true value of your company, Chris shares his insights on how to grow your business with structure, profitability, and purpose.At The Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.This episode's wine recommendation is a bold Napa Valley Cabernet Sauvignon. Like the ideal agency growth strategy, it brings together strength, complexity, and leadership. As you build your business, remember — consistency and clear vision are the keys to success, just like a perfectly aged Cabernet.Connect with Chris Martinez on LinkedIn: https://www.linkedin.com/in/chrismartinez13/Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
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Legal Must-Haves for Entrepreneurs
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter welcomes Ilona Anderson, a seasoned trademark and employment law attorney, to unpack the essential legal strategies every entrepreneur needs. From protecting your brand with trademarks to navigating hiring compliance and contracts, Ilona shares practical insights to help founders build a strong legal foundation that grows with their business.At The Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.This episode’s wine recommendation is an Argentinian Malbec, bold and balanced—just like a smart legal strategy. As your business evolves, so should your protections, ensuring every decision is enhanced and fortified over time.Connect with Ilona Anderson on LinkedIn: https://www.linkedin.com/in/ilona-anderson/Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
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Podcast Marketing & Thought Leadership
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter and guest Chaz Volk explore the powerful intersection of podcast marketing and thought leadership. Learn how to leverage podcasting to build community, amplify your brand's voice, and establish yourself as a thought leader in your industry.At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.This episode's wine recommendation is the Côtes du Rhône red blend. This versatile and flavorful wine perfectly balances boldness and smoothness, just like the ideal podcasting strategy should — engaging your audience with valuable content, creating authentic connections, and driving lasting impact.Just as this Côtes du Rhône red blend blends complexity and approachability, your podcast should balance consistent content with clear calls to action, building trust and growing your community over time.Connect with Chaz Volk on LinkedIn: https://www.linkedin.com/in/chaz-volk-922914194/Visit The Authority Hive Website: https://theauthorityhive.com/Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
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The Psychology Behind Great SEO Content
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter and guest Alison Ver Halen dive deep into the psychology behind great SEO content. Discover how blending psychology and SEO can boost your brand’s visibility, engage your audience, and drive more conversions. At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.This episode's wine recommendation is the 2017 Columbia Valley Cabernet Sauvignon. This bold, balanced red is full of rich flavors that linger on the palate, just like great content leaves a lasting impact on your audience.Just as this Cabernet Sauvignon balances intensity and smoothness, your SEO strategy should balance technical precision with compelling, human-centered content!Connect with Alison Ver Halen on LinkedIn: https://www.linkedin.com/in/alison-ver-halen/Visit Alison Ver Halen's Website: https://avwritingservices.com/ Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/
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Is Your Website Turning Away Potential Customers Without You Even Realizing?
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter and guest Gil Magen talk about why 98% percent of websites are failing at accessibility. Save yourself from costly lawsuits and lost revenue by tuning in to this conversation. We’re also sharing our exclusive Web Accessibility checklist at the end of this episode, so be sure to check that out!At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.For today's specific wine recommendation, I'm suggesting the Sonoma Valley Zinfandel. This juicy, bold red bursts with blackberry flavors and a hint of pepper spice. Just as this Zin welcomes all wine lovers, great web design welcomes every visitor!Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Visit the Local SEO Checklist link: https://helloericritter.com/local-seo-checklist/
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Has Your SEO Traffic Suddenly Dropped?
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter answers all your questions on what to do when your SEO traffic suddenly drops. Discover how to know if your traffic drop is a real issue, common causes behind SEO drops, and a step-by-step recovery plan to get your traffic flowing again! At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.For today's specific wine recommendation, I'm suggesting the Schloss Johannisberg Grünlack, a Riesling Spätlese. While it leans toward the sweeter side, it's a true crowd-pleaser that never disappoints. Perfect for both wine enthusiasts and newcomers alike.And remember - great SEO, like a fine wine, only gets better with the right attention.Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Visit the Local SEO Checklist link: https://helloericritter.com/local-seo-checklist/
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Local Service Ads: A Game Changer for Local Businesses
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter dives into everything on Local Service Ads - What are they? How do they work? Who should use them? And so much more! At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Visit the Local SEO Checklist link: https://helloericritter.com/local-seo-checklist/
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The Dynamic World of Social Media Marketing ft. Hannah Pearson
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter sits down with Hannah Pearson to talk about the strategies and benefits behind social media marketing on all platforms including Instagram and TikTok!At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Connect with Hannah Pearson on LinkedIn: linkedin.com/in/hannah-pearson-b970a3198Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Visit the Local SEO Checklist link: https://helloericritter.com/local-seo-checklist/
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How To Keep Your WordPress Site Secure ft. Garrett Goldman
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter will be diving into the critical world of WordPress security and maintenance with Garrett Goldman, CEO of StateWP. They will discuss the real-world consequences of neglecting website upkeep, from malicious scripts to data breaches.At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Discover how to keep your WordPress site secure, performant, and thriving in this essential episode!Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ or Garrett at https://www.linkedin.com/in/garrettgoldman. Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Learn more about StateWP: https://statewp.com/ Visit the SEO Checklist: https://helloericritter.com/category/resources/
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32
Email Marketing Made Easy ft. Molly McIntyre
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter will be talking about all things email marketing and how it can transform your brand's reach with Molly McIntyre, a Client Success Manager at Digital Neighbor. They will explore the strategies and tools that can help you run impactful, cost-effective campaigns.At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how email marketing can help you reach your target audience and achieve your business goals.Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ or Molly at https://www.linkedin.com/in/mollymcintyre14/. Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Visit the SEO Checklist link: https://helloericritter.com/local-seo-checklist/ CAN-SPAM Act: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business
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31
The Importance of Link Building ft. Ben Anderson
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter will be diving into the world of link building and the key concept of link-building with Ben Anderson, SEO Consultant. They will discuss the key strategies for acquiring high-quality backlinks and boosting your website's visibility. At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. This episode will provide valuable insights to help you improve your website's search engine rankings and attract more organic traffic.Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ or Ben at https://www.linkedin.com/in/benjamin-anderson-420781a8. Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Visit the SEO Checklist link: https://helloericritter.com/local-seo-checklist/ New York Times Article: https://www.nytimes.com/2011/02/13/business/13search.html.
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30
Turning Clicks into Customers: Paid Media ft. Jacob Hribal
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter will talk about all things PAID MEDIA and how it can transform your brand’s visibility with his expert guest, Jacob Hribal, a Paid Search Strategist. They will explore the strategies and tools that can help you run impactful, cost-effective campaigns. At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Don’t miss this opportunity to gain a competitive edge and take your digital marketing to the next level.Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ or Jacob at https://www.linkedin.com/in/jacob-hribal-765364b1/. Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Visit the Local SEO Checklist link: https://helloericritter.com/local-seo-checklist/
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29
How to Increase Your SEO Ranking: Technical Tips ft. Amy Cibulas
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter will talk about the importance and power of Technical SEO with his expert guest, Amy Cibulas, an SEO Strategist at Digital Neighbor. They will break down the key elements of technical SEO, including website audits, common mistakes, and best practices for optimization.At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in to discover how technical SEO can elevate your online presence.Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Visit the Local SEO Checklist link: https://helloericritter.com/local-seo-checklist/
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28
Making Data-Driven Decisions
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter will be diving into the importance of Reporting and Analytics in your SEO strategy and website performance.At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and discover how to leverage data to make informed decisions, track key performance indicators, and optimize your website for maximum impact.Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Visit the Local SEO Checklist link: https://helloericritter.com/local-seo-checklist/
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27
How Content Marketing Can Boost Your SEO
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter will talk about the strategies, tactics, and best practices that can help you boost your online visibility and drive traffic to your website through high-quality content.At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Connect with Todd Chastain on LinkedIn: https://www.linkedin.com/in/toddchastain/ Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Visit the Local SEO Checklist link: https://helloericritter.com/local-seo-checklist/
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26
AI REIMAGINED: Productivity Hacks & The Rise of Apple Intelligence ft. Todd Chastain
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter will explore crucial AI-DRIVEN PRODUCTIVITY HACKS with expert Todd Chastain, Senior Partner Success Manager at Criteo. Together, they will delve into the world of AI, its NEW definition (Apple Intelligence), and its transformative impact on productivity and search.At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in to discover how AI can elevate your productivity and drive results.Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Connect with Todd Chastain on LinkedIn: https://www.linkedin.com/in/toddchastain/ Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Visit the Local SEO Checklist link: https://helloericritter.com/local-seo-checklist/
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25
The Hidden Powers Of Local SEO
Sip, sit back, and enjoy this episode of the Search Bar. Host Eric Ritter will be explaining how CRUCIAL Local SEO is for your business, exploring its importance and providing actionable tips to help you rank higher in local search results. At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully.Connect with Eric Ritter on LinkedIn: https://www.linkedin.com/in/helloericritter/ Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency: https://digitalneighbor.com/. Visit the Local SEO Checklist link: https://helloericritter.com/local-seo-checklist/
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24
Crafting a Standout Brand
Sip, sit back, and enjoy this episode of the Search Bar. Host Eric Ritter chats with Cindy Haynes, founder and CEO of EraserFarm, to discuss the importance of creating stand-out creative for your business. At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully.Connect with Cindy Haynes on LinkedIn at this link.Connect with Eric Ritter on LinkedIn at this link.Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency.We hope you will follow along for future episodes!
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23
The Happy Hour Segment with Domestic Gourmet
Welcome to the Search Bar Podcast’s Happy Hour — where we grab a seat at the bar with local wineries, distilleries, and other purveyors of good times to learn about the business and marketing sides of some of the most fun enterprises in south Florida. I’m your host, Eric Ritter, SEO Sommelier and CEO of Digital Neighbor — a friendly neighborhood digital marketing and SEO company based in Tampa.This Happy Hour, Ciji Castro, the owner of Domestic Gourmet, is joining us to talk about her business, her marketing goals, and the spirited story behind her success. Thank you for joining us, Ciji!Connect with Ciji on LinkedIn at this link.Connect with Eric Ritter on LinkedIn at this link.Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency.We hope you will follow along for future episodes!
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22
Adding Miracle Grow to Your Business
Sip, sit back, and enjoy this episode of the Search Bar. Host Eric Ritter chats with Mitchel Allen, the SVP of Economic Development at Tampa Bay Economic Development Council, to discuss how Tampa is evolving into a thriving market.At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully.Connect with Mitchel Allen on LinkedIn at this link.Connect with Eric Ritter on LinkedIn at this link.Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency.We hope you will follow along for future episodes!
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21
Tech Talk Segment with Vaclav Vincalek
Welcome to the Search Bar Podcast’s Tech Talk — a new segment featuring exciting information on the latest technology trends in business, such as AI, digital marketing, augmented/virtual-reality devices, and anything in between. Host Eric Ritter invites Vaclav Vincalek, Technology entrepreneur, CTO, and technology advisor for startups and fast-growing companies. They discuss a very relevant topic - AI- and how businesses can carefully select the right automation and AI programs without falling too deep into the hype. Learn more about Vaclav Vincalek at his website here. Connect with Eric Ritter on LinkedIn at this link.Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency.We hope you will follow along for future episodes!
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20
Dissecting Misconceptions of AI
Sip, sit back, and enjoy this episode of the Search Bar. Host Eric Ritter chats with Julian Harris and Alecia Maximo, the Co-Founders of Maxi AI, to discuss how to create tailored AI solutions for your business.At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully.Connect with Co-Founder Julian Harris on LinkedIn at this link.Connect with Co-Founder Alecia Maximo on LinkedIn at this link.Connect with Eric Ritter on LinkedIn at this link.Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency.We hope you will follow along for future episodes!
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19
A Wine-Infused Guide to Business Leads
Sip, sit back, and enjoy this episode of the Search Bar. Host Eric Ritter chats with Zaid Ammari with PPC Masterminds, to discuss how to launch a successful marketing agency and generate leads for your business.At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully.Connect with Zaid Ammari on LinkedIn at this link.Connect with Eric Ritter on LinkedIn at this link.Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency.We hope you will follow along for future episodes!
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18
Uncorking Sustainable Swag
Sip, sit back, and enjoy this episode of the Search Bar. Host Eric Ritter chats with Alexis Alvarez, Vice President at YourMark Promotional Products, to discuss how to sustainably order and gift swag as part of your company marketing strategy.At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully.Connect with Alexis Alvarez on LinkedIn at this link.Connect with Eric Ritter on LinkedIn at this link.Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency.We hope you will follow along for future episodes!
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17
Filling Your Cup with Genuine Sales Practices
Sip, sit back, and enjoy this episode of the Search Bar. Host Eric Ritter chats with Travis Lastra, Director of Sales at GoPayHawk, to discuss how to be authentic in your sales process as a business owner.At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully.Connect with Travis Lastra on LinkedIn at this link.Connect with Eric Ritter on LinkedIn at this link.Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency.We hope you will follow along for future episodes!
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16
The AI Revolution
Sip, sit back, and enjoy this episode of the Search Bar. Host Eric Ritter chats with Hoyt Mann, Co-Founder and President of McKinney, Texas-based alanna.ai, to discuss the AI revolution we are currently experiencing, and what is next for AI in our near future. At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully.Connect with Hoyt Mann on LinkedIn at this link.Connect with Eric Ritter on LinkedIn at this link.Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency.We hope you will follow along for future episodes!
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15
Balance in Every Glass: Expertise from A Fractional CFO
Sip, sit back, and enjoy this episode of the Search Bar. Host Eric Ritter chats with Michelle Delker, founder and CEO of The William Stanley CFO Group, about how she has become a trusted advisor by her clients to help them run financially healthy businesses.At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully.Connect with Michelle Delker on LinkedIn at this link.Connect with Eric Ritter on LinkedIn at this link.Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency.We hope you will follow along for future episodes!
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14
Bar None: Mixing the Perfect Cocktail of Goals and Achievement
Sip, sit back, and enjoy this episode of the Search Bar. Host Eric Ritter chats with Derek Carrillo an attorney with a focused practice on real estate and telecommunications at Premier Law. At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully.Connect with Derek Carrillo on LinkedIn at this link.Connect with Eric Ritter on LinkedIn at this link.Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency.We hope you will follow along for future episodes!
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13
The Happy Hour Segment with Gamblers Bay Distillery
Welcome to the Search Bar Podcast’s Happy Hour — where we grab a seat at the bar with local wineries, distilleries, and other purveyors of good times to learn about the business and marketing sides of some of the most fun enterprises in south Florida.Host Eric Ritter invites Mark and Kerri, the owners of Gamblers Bay Distillery, to discuss their business, their marketing and the spirited story behind their success.Learn more about Gamblers Bay Distillery at their website here. Connect with Eric Ritter on LinkedIn at this link.Learn more about Eric's company, Digital Neighbor, a leading SEO and digital marketing agency.We hope you will follow along for future episodes!
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ABOUT THIS SHOW
Law Firm Growth. Wine Optional. Hosted by Eric Ritter, the SEO Sommelier® and founder of Digital Neighbor. The Search Bar is where law firm owners & attorneys get practical strategies and real success stories to build a thriving, sustainable practice.We cover the whole business: strategy, finance, operations, client experience, team, & the marketing that fuels it: SEO, Ads, social, email, and content.Every week, Eric sits down with leading voices in the legal world to share proven insights and clear next steps you can apply right away. You’ll leave each episode with actionable advice.
HOSTED BY
Eric Ritter
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