The SEO Insider: Law Firm Digital Marketing and Beyond

Seth Price welcomes Michael Ponce, Managing Partner of Nashville’s Ponce Law, to discuss the power of community marketing. Faced with a rapid influx of national firms, Michael pivoted to a "boots on the ground" approach to create a defensive moat that digital-only competitors can’t match. The hosts dive into the logistics of effective outreach, including the Outstanding Teacher Contest and fire alarm installations with the Red Cross. Michael reveals how he uses cardboard cutouts to maintain a presence when he can’t attend personally and why employee-led charity choice is his secret to staff recruitment and retention . Is your firm's local brand enough to stop national spenders? Listen now to learn how to own your community.#CommunityMarketing #LawFirmGrowth #LocalBrand #SEOInsider

Seth Price welcomes Jeremy Corray of Coolfire Studios to discuss the immediate impact of AI video on legal advertising. AI is allowing attorneys to run commercials with customized creative based on the audience (daytime vs. primetime) and respond rapidly to events like sports seasons or major catastrophes. Jeremy shares examples of how firms like Onder Law are using AI for highly personalized, humorous spots, reinforcing that this technology acts as "stock footage on steroids". The hosts debate the ethics of using AI to replicate an attorney and the rising power of connected TV (YouTube TV, OTT) for reaching fragmented audiences.#AIVideo #LegalAdvertising #ConnectedTV

In this value-packed episode, Seth Price welcomes Neil Patel—one of the most influential names in digital marketing—for an insightful conversation on the state and future of SEO, content creation, and omnichannel strategies. Neil shares the lessons learned over his 20+ year journey in digital marketing, including what types of content attract ideal clients and why traditional SEO strategies must evolve to remain effective.They dive into the rising costs of Google Ads, the power of being featured in AI tools like ChatGPT and Google AI Overviews, and the importance of attribution across channels. Neil also discusses his experiments with AI-generated content and why marketers must focus on creating original, engaging materials to stand out. Whether you're a legal marketer or a business owner navigating the digital age, this episode is filled with tactical insights and forward-thinking strategies.

On this episode, Seth Price sits down with Mark Benhard, the Chief Marketing Officer of Levin Papantonio, one of the most prominent mass tort law firms in the country. Mark shares insights into his transition from Fortune 500 companies to the legal industry, the marketing strategies that have helped Levin Papantonio stand out, and the challenges of managing a high-profile firm's brand. Tune in for a deep dive into legal marketing, digital strategies, and what it takes to build a strong firm presence in today’s competitive landscape.Subscribe to The Conference Connection for more insights on legal marketing and law firm growth!#SethPrice #MarkBenhard #LegalMarketing #SEO #MassTorts #LawFirmGrowth #DigitalMarketing

In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, welcomes Shaun, and Krystal Burroughs, founders of a legal-focused review management software company, to explore the evolving world of online reviews for law firms. As client feedback becomes a key driver of SEO and business growth, law firms must balance automation, human engagement, and platform strategy to build a strong online reputation.Seth, Shaun , and Krystal discuss:How automation and human touchpoints work together in reputation management.The importance of review cadence and how it impacts SEO.Strategies for incentivizing staff to engage with client reviews.The risks of Google penalties and how to stay compliant.What the recent "review glitch" revealed about Google's focus on authenticity.With their extensive experience in legal marketing, Shaun and Krystal provide actionable insights for law firms of all sizes looking to scale their reviews the right way. Whether you're a solo attorney or managing multiple offices, this conversation is packed with valuable takeaways for improving online visibility and client trust.Tune in for expert strategies on leveraging client feedback to strengthen your law firm’s reputation and SEO success!

In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, sits down with Jordan Turk, Director of Attorney Education at Smokeball, to discuss the practicalities of AI adoption in law firms. As AI continues to evolve, many firms are struggling to determine how to integrate it into their workflows effectively.Seth and Jordan explore:The common resistance law firms face when implementing AI.How AI tools like Smokeball’s Archie can assist with drafting emails and automating client communication.The role of AI in legal research, document drafting, and practice management software.The future of billable hours and whether AI will eventually push firms toward alternative fee structures.The ethical considerations and potential risks of relying on AI for legal work.Jordan provides a firsthand perspective on how law firms can start small with AI adoption and gradually scale their use while maintaining quality and compliance. She also shares insights on the upcoming ABA Tech Show, where she will be speaking about AI’s impact on family law and practice management.Tune in for expert insights on how law firms can embrace AI while maintaining efficiency, professionalism, and accuracy!#SEOInsider #SethPrice #JordanTurk #BluShark #LegalTech #AIforLawFirms

On this episode of SEO Insider, Seth Price talks with Angel Reyes, a leading personal injury attorney and law firm owner, about the strategies behind growing a high-volume legal practice. They discuss how Reyes built a firm of over 500 employees, the impact of digital marketing, and the role of automation in scaling operations.Angel also shares insights on client acquisition and team management and why staying focused on core practice areas is key to long-term success.Tune in for expert insights on law firm growth, efficiency, and marketing strategies!#SEOInsider #SethPrice #AngelReyes #BluShark #LawFirmGrowth #LegalMarketing

In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, sits down with Ron Latz, an experienced legal marketing professional and fractional CMO, to discuss the evolving landscape of law firm marketing. With over 15 years in the industry, Ron has worked with major legal marketing agencies, including Thomson Reuters Fine Law and Mockingbird Marketing, and now helps law firms optimize their marketing strategies as a fractional CMO.Seth and Ron explore the increasing need for senior-level marketing leadership in law firms that may not have the budget for a full-time Chief Marketing Officer (CMO). They discuss how fractional CMOs bridge the gap between law firms and marketing agencies, ensuring strategic alignment, accountability, and data-driven decision-making. Ron shares his insights on working within legal CRMs like Lead Docket, Filevine, Lawmatics, and HubSpot, tracking conversions, and ensuring that firms are attracting high-quality leads.The conversation also covers the importance of clear communication between agencies and law firms, particularly in SEO and PPC campaigns, where measuring success can take time. Ron explains how his role as a translator between the law firm and the agency prevents miscommunication and enhances results.Additionally, Seth and Ron break down the recent Google reviews purge, addressing the widespread removal of reviews, potential algorithmic updates, and the best strategies for law firms to maintain a strong online reputation despite sudden shifts in Google’s review policies.Tune in to learn why more law firms are turning to fractional CMOs, how to navigate agency relationships effectively, and what law firms can do to stay ahead in the competitive legal marketing space.#SEOInsider #SethPrice #RonLatz #BluShark #LawFirmGrowth #SEO

In this episode of the SEO Insider, Seth Price welcomes Daniel Steinberg, Founder and CEO of Lawbrokr, to explore the evolving landscape of lead qualification and client engagement for law firms. Daniel discusses how Lawbrokr enhances client conversion through interactive  workflows, creating a more dynamic alternative to traditional chatbots and static contact forms. Daniel shares insights on why the legal industry must adapt to consumer expectations shaped by e-commerce experiences and how firms can embrace digital transformation without losing the human connection.Tune in for a thought-provoking discussion on the future of legal lead generation. If you’re a law firm looking to improve your client intake process and increase conversion rates, this episode is a must-watch!#SEOInsider #SethPrice #DanielSteinberg #BluShark #LawFirmGrowth #SEO

In this episode of SEO Insider, Seth Price sits down with Jeff Hughes from Sterling Lawyers, LLC to discuss how he successfully built and scaled his law firm. Seth and Jeff dive into the complexities of fixed-fee pricing, its impact on client experience, and how it has transformed their approach to managing cases efficiently. They also discuss the role of international staffing in streamlining legal operations and improving cost efficiency. Jeff also shares insights into the challenges and successes of hiring non-attorney sales professionals and structuring incentives to maximize performance.This episode is packed with valuable insights for law firm owners looking to scale and optimize their marketing efforts. Don’t miss out!#SEOInsider #SethPrice #JeffHughes #BluShark #LawFirmGrowth #SEO

In this episode of SEO Insider, Seth Price, founder of BluShark Digital, sits down with Brett Tabke, founder of PubCon, to discuss the dynamic changes in the SEO world. Besides highlighting PubCon, which just passed, they reflect on key insights about AI’s growing impact on search, Google’s evolving strategies, and the future of digital marketing. Brett shares expert thoughts on the current AI landscape, content marketing, and what to expect from platforms like Google and OpenAI moving forward. This episode is packed with actionable advice for marketers and SEOs alike. Tune in for a forward-thinking conversation about where search marketing is heading!#SEOInsider #SethPrice #BrettTabke #PubCon #BluShark #SEO #AI

In this episode of The SEO Insider, host Seth Price welcomes his friend Thomas Rudy on the show to discuss the evolving world of digital marketing and SEO. Thomas shares his insights on the changing SEO landscape, where experimentation is now more crucial than ever. The duo dives into strategies that worked a decade ago, how SEO has shifted, and the impact of AI on current digital trends. Thomas also highlights how businesses are becoming more secretive with their tactics as competition grows. If you’re interested in the future of SEO, how AI might change the game, and the impact of new marketing channels, this conversation is for you. Seth and Thomas explore the importance of constantly testing new strategies, the rise of user-generated content, and even share some of their own experiences with affiliate marketing and AI content. Seth and Thomas emphasize that, while traditional tactics like guest blogging once ruled the SEO game, today’s landscape demands creativity and adaptability. Tune in to gain valuable insights from two industry veterans! #SEOInsider #SethPrice #ThomasRudy #SEO #Experts #SEOStrategy

Join Seth Price and Rand Fishkin, co-founder of Moz and now SparkToro, in this episode of the SEO Insider as they delve into the leak that revealed Google’s ranking factors. Discover what the exposure of Google's secret search documents means for the future of SEO and digital marketing. Rand unpacks the biggest takeaways from the leak and discusses how these insights could reshape SEO strategies. Don't miss this eye-opening discussion on the intricacies of Google's algorithms and the strategic shifts needed to stay ahead in SEO.This discussion demystifies long-held SEO assumptions, and also provides a rare glimpse into the mechanics of Google's search algorithm through the accidental GitHub upload of Google’s API documentation. Rand offers his unique insights on the implications for SEO practitioners, revealing how off-platform metrics like Chrome usage data and non-Google traffic influence rankings more significantly than previously thought. The episode also explores the broader impacts on digital marketing strategies, urging a shift towards a more informed and transparent approach in SEO practices. Tune in to gain a deeper understanding of the SEO landscape and learn how to adapt your strategies to these new revelations.#LawFirmSEO #Local #Search #Organic #SEO #JoyHawkins

In this episode of the SEO Insider, Joy Hawkins gives an inside look into all things SEO. Whether you're a seasoned professional or new to the digital marketing realm, tune in to gain insights and strategies that can transform your approach to SEO. Also, don't miss out on learning from the best in the business at Local U. Joy highlights their upcoming events in Detroit in June and New York in September. Tickets to Local U are only $300, compared to the usual $900!Links Mentioned:Local U

On this episode of the SEO insider, Gyi Tsakalakis joins Seth in discussing various aspects of local search and SEO strategies. Seth and Gyi discuss legal SEO, with Gyi recounting an instance where they deliberately triggered a manual action by Google after they built a test site with unnatural links. They also touch on best practices in link building, from risky practices like buying links from spammy domains to more benign methods like sponsoring local community events.The pair discuss the importance of local visibility, share of local voice, and the role of LSAs (Local Services Ads) in local search results. They emphasize the need for law firms to focus on user experience, reviews, and engagement with platforms like Google.Gyi highlights the significance of having a site that capitalizes on the ability to rank whenever possible through link building. He suggests that firms should reconsider consolidating pages if it affects their visibility for target queries. Links MentionedLocal UIt’s Goog Enough!Subscribe to the SEO insider to delve into nuanced SEO strategies tailored to the specific challenges and opportunities presented by local search for law firms.

In this video, Colan advises listeners that when it comes to SEO, “there's relevance, distance, and prominence. And I think as a strategist, at the end of the day, everything you do, really has to align with one of those three buckets.” Colan provides detailed and relevant advice for law firms looking to grow, suggesting the Jepto tool to help optimize your businesses’ service areas. Seth and Colan also discuss Local U, which is a local search educational seminar that Sterling Sky runs, encouraging listeners to attend June 24th in Detroit.The two enter into a wide ranging SEO discussion, covering some helpful tactics and best practices, specifically when it pertains to law firm SEO. They discuss the magic number of 10 GBP reviews and how that relates to ranking, as well as a businesses 1-5 star rating and how that comes into play. They also discuss the relationship between paid ads and organic ranking, google’s updates and ever changing landscape, being “filtered” by Google, and more!Links MentionedJepto: GBP category/services research tool - https://www.jepto.com/gbp/discovery LocalU details - https://localu.org/localu-events-in-2024/ 

Join Seth Price and Luis Scott, Founder of the 8 Figure Firm, as the pair take a deep dive into scaling your law firm. The episode answers top-of-mind questions as law firm owners look to build their practice, including: What are the biggest obstacles law firms face when trying to scale to the next level? What are the costs and benefits of a virtual, hybrid, versus an in-person office? What should lawyers STOP doing that is causing damage to their firm’s potential growth? From navigating obstacles to fostering a culture of growth, Luis and Seth share their firsthand experiences and insights into building and scaling legal practices. Tune in and discover key strategies, from principles of effective leadership and delegation to tactics for ensuring optimal employee performance. Subscribe now to continue unlocking more strategies for growth. #LawFirmScaling #LeadershipInLaw #VirtualWorkFor more information on the 8 Figure Firm: https://www.8figurefirm.com/ 

Seth Price is joined by Glen Lerner of the renowned Lerner and Rowe law firm, as well as Gabriel Stiritz, CEO of Lexamica, a lawyer referral management platform that the two have partnered to bring to market. The platform is designed to help law firms both big and small as they send out and receive referrals. Instead of sending a referral to a firm and never hearing whether a case was settled or receiving a referral fee due to a lack of transparency, Lexamica is built so that law firms can track the referrals they send and receive, ensuring that important cases do not slip through the cracks, and that firms get financially compensated in a timely manner for their referrals.

On the newest episode of the SEO Insider, Seth Price is joined by Adam Warren of Open Jar Marketing. Seth and Adam discuss the best marketing strategies to reach a target audience in the modern age, with digital and social media joining the ranks of TV and Radio as potential channels that should be utilized. Seth emphasizes the importance of SEO due to less people calling and buying directly from TV ads, while Adam highlights that traditional media still have their place in the perfect “cocktail” that is a fully developed marketing strategy.

On this episode of The SEO Insider, Seth Price interviews Pooya Abka, co-founder and CEO of Intaker. The two take a deep dive into all things intake. They touch on the evolution of live chat, how AI will impact intake, the history of intake over the years, what the goals of intake are, as well as how Intaker differentiates itself from other intake focused companies by being “bold and smart.”Pooya also discusses his journey founding Intaker with his business partner. The idea spun out from another startup where they were working on Natural Language Understanding (NLU) projects, which is the sort of technology used in Siri and Alexa. Now, Intaker services over 1000 firms.#Future #AI #SEO

In this episode of the SEO Insider, Seth interviews Cameron Herold, Founder of the COO Alliance. Cameron dives into the strategies he leveraged to grow the alliance from a simple meeting of 10 COOs into what it is today. He also discusses how the relationship between a highly entrepreneurial CEO and a COO is similar to a personal marriage in that it requires open lines of communication, collaboration, trust, and effort. Seth questions Cameron on the successes he has seen from an operational perspective as well as the areas where he has seen firms mess up. Cameron illustrates these points with case studies from companies he has coached. Cameron also details how companies should dedicate time to playing with AI tools to stay ahead of the curve as the new tech booms.

On this episode of The SEO Insider, Seth Price interviews Alex Schlinsky from Prospecting On Demand – a unique agency designed to help you build an infinitely scalable agency. Alex explains his background, talking about how he “kind of stumbled, frankly, ass backwards into running an agency.” He then explains how he has molded Prospecting On Demand into what it is today, servicing 50 agencies at a time for periods of a few years (or so), and helping them set and meet their goals, particularly in regards to landing higher-paying and more profitable clients.One clear distinction that Alex emphasizes, and a differentiator that makes his company unique, is that Prospecting On Demand is “a client success company, not a client acquisition company,” meaning that they are committed to the 50 agencies that are their clients, rather than always being focused on scaling. Alex also provides listeners with many inspirational and insightful moments as he stresses the importance of finding out why employees selfishly want to work for you in order to help your company set better goals. #MassTorts #Business #Entrepreneurship

On this episode of The SEO Insider, Seth Price interviews John Ray from the Ray Group. Together, the pair dive into substantive Mass Torts questions, such as how to deal with what Seth calls “rampant fraud” in the space and which conferences to go to for maximal networking and learning. John also talks about his Mass Tort Success Course, which has been highly touted by Mass Tort legend, Jerry Parker.John also takes the listener through his journey to the world of Mass Torts. John explains how he had a background in the pharmaceutical industry, then fell into working with a law firm. The rest was history! John explains how he is not a lawyer, and how that has helped him to see Mass Torts from a unique business perspective. Tune in to learn more about this perspective!#MassTorts #Business #Entrepreneurship

On this episode of The SEO Insider, Seth Price interviews our very own Futurist in Residence for BluShark and Price Benowitz: world-renowned speaker, Peter Shankman. Seth dives right in with his longtime friend, asking Peter about how he stays ahead of the curve when it comes to the tech of the future. Peter explains how he tries to learn from younger generations by observing and listening; he also tells the audience that it is important to understand what you don’t know before you can do anything at all.Peter delves further into AI, saying “AI is not going to radically change your world if you don't a) know what to do with it and b) already have a basic comprehension of how to do business.” Seth specifically asks about how Google will view AI content in terms of search results moving forward. Peter believes that we will eventually see AI generated content and real human generated content on Google, marked as such, similar to how we currently see sponsored results when we search something up on the web.#Future #AI #SEO

On this episode of the SEO Insider, Seth Price interviews David Kauzlaric, co-founder at Agency Elevation, a 100% USA-based white label SEO, PPC, and Facebook Ads management firm for ambitious agency owners. As David explains in the episode, white label essentially means that they are doing the work behind the scenes for a lot of other marketing agencies. Seth asks David what it is like to deal with modest dollar-per-month clients, compared to what BluShark deals with in the legal space, and how Daniel has leveraged his almost 20 years of SEO experience to maximize Agency Elevation’s margins.David explains that the key is to identify and really understand “what works, and what moves the needle as opposed to what doesn't. So there's this fine balance that we've had to strike between having deliverables to have deliverables, and having deliverables that actually move the needle.” The duo also dive deep into Google Business Profiles, the mechanics of reviews on Google, and the Future of AI in the digital space.

On this episode of the SEO Insider, Seth Price interviews Hamid Kohan, Founder, President, and CEO at Legal Soft, a company trusted by over 650 law firms to help firms grow through trained virtual assistants, expert marketing, and full practice set-up. Seth asks Hamid about the process of properly hiring and training overseas staff. He also explains that he aims for overseas staff at BluShark to feel like part of the team, which Hamid agrees should be the goal of hiring such employees.Hamid details how Legal Soft has developed a framework for hiring where they have a physical presence in eight countries with talent acquisition that fields job applications in those specific countries. After hiring, Hamid says “we have an extensive training curriculum that is designed and created by US based attorneys who practice in that area who helped us create that curriculum. So we train them. And then we put them on our payroll, and we deploy them into a law firm as dedicated, full time virtual staff that are trained to do that specific job.” Tune in to learn more!

On this episode of the SEO Insider, Seth Price interviews Ray Mieszaniec, Co-Founder and COO at EvenUp, a company aimed to maximize your case value with AI-powered demands drafted by PI attorneys for PI attorneys. Seth asks Ray about the origins of EvenUp and the story behind its group of Co-Founders, what BluShark can expect from AI in the future, and how EvenUp’s squadron trains AI to create fantastic demand letters in the PI space.Ray explains how EvenUp customers have access to Liddy, which is their own personal injury AI legal assistant. He talks about how Liddy is actually experienced in PI, so you can have it produce the facts narrative within your demand for you at the click of a button. Ray believes that the future involves “AI helping us introduce more of a human element back into our practices, not taking away from the human experience.”OpenAI’s very own plagiarism checker: https://platform.openai.com/ai-text-classifierWinston AI: https://gowinston.ai/CopyLeaks: https://copyleaks.com/ai-content-detectorGPTRadar: https://gptradar.com/GPTZero: https://gptzero.me/

On this episode of the SEO Insider, Seth Price interviews Timothy Warren, Co-Founder of Helium SEO, a prominent SEO firm that has been featured on the Inc. 5000 as recently as 2022. Timothy and Seth discuss Timothy's path from medical school, to sales, to eventually founding multiple SEO companies. His first company was called SEO Exposed, which he started in 2013 and sold in 2016. Over those three years, Timothy realized businesses must differentiate themselves in order to succeed, which drove him to ensure that Helium was able to separate from competitors by being on the cutting edge of new technologies, such as AI.Seth and Timothy also discuss how to build a company culture that promotes success for your firm. As the digital age continues and as remote work becomes more prominent, so too does the importance of having a strong culture. Timothy cites one of his mentors, business guru Cameron Herold, in saying that “great companies are a little bit less than a religion, but more than a business.” Remote work is a reality of the 21st century. Together, Seth and Timothy dive into the barriers that having remote workers can pose as well as some strategies for listeners to use when deciding what kind of work is best for their business.#SEO #BusinessGrowth #CompanyCulture

Looking to take your business to the next level by leveraging best practices in leadership development and company culture for international, domestic, and remote staff? On this episode of the SEO Insider, Seth Price interviews JC Hite, the CEO and founder of Hite Digital, a white label digital marketing agency. JC and Seth discuss the dichotomy of remote versus in-person work and the opportunities and techniques for international versus domestic staff, leveraging JC’s experience launching his company with an international office in Latin America. Despite advancements in remote work since the start of COVID-19, JC discusses how leadership and culture is developed through in-person interactions – as well as effective client relationships. Hite states, “the most important factor when it comes to retaining clients is relationships.” Hite also emphasizes the need for learning and leadership development within a successful company; pushing digital certifications and development processes. Hite Digital dedicates 10% of its staff to teaching.While this episode covers how the last few years – and notably the pandemic – have affected work culture and opportunities, Seth and JC also take a deep dive into the future. With different perspectives on the evolution of AI and the most effective way to leverage these new technologies, Seth and JC provide a detailed synopsis of how AI will affect the future of digital marketing and business development. #DigitalMarketing #BusinessGrowth #InternationalLabor

On this episode of the SEO Insider, Seth Price interviews Austin Irabor, founder and president of NetFly Digital Marketing, about his work in the competitive terrain of pay-per-click advertising. Austin discusses NetFly’s comprehensive and holistic approach to PPC, sharing his hacks for maintaining low costs but high conversion rates per lead. The two discuss the importance of law firm managers getting creative with PPC in the Personal Injury space - as well as the importance of a holistic approach to their intake process.  #PPC #PaidSearch #HolisticApproach

On this episode of the SEO Insider, Seth Price is joined by Kristi Hagen, founder and CEO of  Kristi Jane Inc. – an innovative firm renowned for its holistic approach to digital marketing. Gain invaluable insights as Seth and Kristi discuss their shared passion for empowering businesses to thrive through effective digital marketing. Uncover the intricacies of scaling an agency while preserving quality control and fostering innovative solutions. And don't miss their exploration of the complexities of pay-per-click advertising, its diminishing returns, and the pressing need for a holistic approach to digital marketing. Tune in today and unlock a world of professional expertise to help elevate your marketing strategy.Looking to use RoadProof to access traffic data and videos? Check it out today.  For more helpful tips about digital marketing: WEBSITE: https://blusharkdigital.com/ FACEBOOK: https://www.facebook.com/blusharkdigital TWITTER: https://twitter.com/blusharkdigital LINKEDIN: https://www.linkedin.com/company/blushark-digital/mycompany/ INSTAGRAM: https://www.instagram.com/blusharkdigital/ BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out with their online presence.  #PayPerClick #HolisticMarketing #ScalingAgency

Get ready to learn from two industry titans in our newest episode of the SEO Insider! Host Seth Price is joined by guest Matt Plapp, the CEO of America's Best Restaurants, a national media and marketing company, and author of the book Restaurant Marketing That Works. Matt is a true legend in restaurant digital marketing; in this episode, he divulges the secret sauce he uses to help his clients achieve outstanding results. From optimizing social media to leveraging the power of core values, Seth and Matt leave no stone unturned in their discussion of unconventional methods to strengthen client relations. Whether you're a marketing professional or a business owner looking to up your digital marketing game, you won't want to miss this dynamic conversation between two thought leaders in their respective fields. For more helpful tips about digital marketing:WEBSITE: https://blusharkdigital.com/FACEBOOK: https://www.facebook.com/blusharkdigitalTWITTER: https://twitter.com/blusharkdigitalLINKEDIN: https://www.linkedin.com/company/blushark-digital/mycompany/INSTAGRAM: https://www.instagram.com/blusharkdigital/BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out with their online presence. 

Seth Price interviews Scott Hardy who is the president of Top Class Actions. Scott Hardy goes into detail about how to gain traction for SEO content and maximize the value for top class actions from his perspective.For more information visit our website at https://blusharkdigital.com/.#SEOcontent #ScottHardy #TopClassAction

On this episode of the SEO Insider, Seth Price speaks to Dylan Ruga, Founder of Stalwart Law Group and Co-Founder of Steno. Steno is a court reporting service and a game-changer in the legal world. Steno does court reporting by deferring payments until clients’ cases resolve. Court reporting is charged per page, but the headline number is usually the page rate. In short, Steno gets paid when you get paid. What makes Steno unique is that they combine the court reporting service with litigation finance that goes naturally into your firm. Many deposition transcripts are held, and Steno uses those transcripts to find patterns for case outcomes. This is used as a learning tool to help guide cases to the best possible outcomes in the litigation processes.For more helpful tips on legal SEO, check out BluShark’s other channels:WEBSITE: https://blusharkdigital.com/FACEBOOK: https://www.facebook.com/blusharkdigitalTWITTER: https://twitter.com/blusharkdigitalLINKEDIN: https://www.linkedin.com/company/blushark-digital/mycompany/INSTAGRAM: https://www.instagram.com/blusharkdigital/BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out online.

Hiring the correct person is critical when looking at a company's success. It ensures that your employees can develop alongside you, contributing to the overall success of the company and reducing the need to hire new leadership positions down the line. Craig Goldenfarb discusses the tactics he employs to guarantee that the personnel he hires contribute to the company's performance, as well as the company’s significance. For more helpful tips about digital marketing:WEBSITE: https://blusharkdigital.com/FACEBOOK: https://www.facebook.com/blusharkdigitalTWITTER: https://twitter.com/blusharkdigitalLINKEDIN: https://www.linkedin.com/company/blushark-digital/mycompany/INSTAGRAM: https://www.instagram.com/blusharkdigital/BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out online.#digitalmarketing #lawfirm #legalmarketing #hiringtips

In this episode of the SEO Insider, Seth Price is joined by Jeremy Corray from CoolFire Studios, a content studio that tells stories via original programming on both commercial and mobile platforms. In a world where attention is currency, Seth and Jeremy discuss how to develop video content and have client conversations in a way that is both engaging and meaningful. Looking to build your organic audience and design authentic, creative, competitive content? Tune in today.Coolfire Studios: Videos discussed in the episodeBCTV: Ed V Cereal McDivitt: Family StyleMiley Legal: Tiger Talks: "Top 5 Motorcycle Myths"  Coolfire Law Firm TV Commercial ReelFor more helpful tips about digital marketing:WEBSITE: https://blusharkdigital.com/FACEBOOK: https://www.facebook.com/blusharkdigitalTWITTER: https://twitter.com/blusharkdigitalLINKEDIN: https://www.linkedin.com/company/blushark-digital/mycompany/INSTAGRAM: https://www.instagram.com/blusharkdigital/BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out online.#Attention #Storytelling #SocialMedia

In this episode of the SEO Insider, Seth Price is joined by Raphael Crawford-Marks, founder and CEO of Bonusly, a recognition and rewards platform aimed to enrich company culture. The two engage in a candid discussion about how the transition to virtual workspaces has impacted company engagement and the importance of authentic recognition in cultivating purpose and productivity in employees. Tune in to hear their best practices for enriching connection, relationships, and purpose in a company.BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out with their online presence.#VirtualWorkplace #EmployeeRecognition #SEO

Relying on trial and error in the push for growth cannot be a manager’s only strategy. In this episode of the SEO Insider, Seth Price is joined by Josh Nelson, author of the Seven Figure Agency Roadmap, to provide you with key tactics for growing your firm. Tune in as these two experts discuss all you need to know for digital marketing success and company growth. Together, they provide invaluable insights on how to structure your company (whether remote or in person!) to create and grow a winning firm. 

Join Seth and Brad for the latest episode of the SEO Insider as they discuss all things paid ads. From emphasizing the fundamentals of paid ads to outlining ways both small and large companies can leverage the ads, Seth and Brad bring visibility and clarity to an oft complex and technical world.

#SEO, #ChatGPT, #ChatBots #ArtificalIntelligenceOn Today’s episode of SEO insider, Seth Price is joined by Alex Valencia, Legal Marketing Specialist, content strategist, and co-owner of We Do Web Content. They talk about how ChatGPT, a chatbot developed by OpenAI, has taken the internet by storm and has become a point of production for high-tech spinning. Alex explains the possibilities for implementing this tool for SEO content writers. The two also discuss how ChatGPT can create helpful content for law firms, respond to customer inquiries with conversational human-like text answers, and be an efficient tool for editors. Seth and Alex also debate the pros and cons of using ChatGPT bots and how they can hinder the human experience of customer service. Tune into the episode to learn more.

In this episode of SEO Insider, Seth Price is joined by Ryan Klein and Chase Williams, founders and managing partners of Market My Market. Together, they discuss transitioning from in-house to agency work, building your SEO business from the ground up, and the process of hiring and scaling in-house talent. Seth also talks about how to determine the value of your talent and whether to focus on specializing or generalizing the skills of your employees.

Join Seth Price as he talks to Dennis Yu about how to grow with social media marketing. They discuss the importance of creating content, and how to create it in mass quantities to pair with SEO. Dennis Yu continues to talk about how connections, branding and community are what make a firm memorable. As technology continues to evolve into 2023, so should your firm. Tune in to the episode to hear more. 

Join Seth Price as he speaks to Adam Warren, the founder of OpenJar concepts and The Sentinel Group. They discuss the power of branding in a small company versus larger companies as well as the importance of telling a story within media content. At a local level, it’s all about being able to connect to people personally, and that is how small companies have strategic responses to larger competitors. More people tend to focus on the storytelling rather than the number of ads. Being able to understand your audience is a vital tool for all businesses. Follow our feed for more!For more helpful tips on legal SEO, check out BluShark’s other channels:WEBSITE: https://blusharkdigital.com/ FACEBOOK: https://www.facebook.com/blusharkdigi...TWITTER: https://twitter.com/blusharkdigital/ LINKEDIN: https://www.linkedin.com/company/blus...  INSTAGRAM: https://www.instagram.com/blusharkdig... #DigitalMarketing #lawfirm #marketconnections #branding

On today’s episode of SEO Insider, Seth Price is joined by Todd Richheimer, founder of the law firm digital marketing company Lawfty. They talk about PPC challenges that COVID-19 has brought to the industry and the current volatility of the law marketing world. Todd explains the importance of economic consistency, choosing worthwhile PPC campaigns, and selecting the best keywords when bidding. The two deliberate over the possible contrast between a perfect branded landing page and the number of clicks on a page with an immediate response. They discuss the prevalence of influencers and how using social media in a relatable manner can help reach a wider audience. Todd’s firm, Lawfty Law, can be found at https://lawftylaw.com/ and more episodes of Seth’s SEO Insider series can be found at www.blusharkdigital.com/seo-insider. For more helpful tips on legal SEO, check out BluShark’s other channels:WEBSITE: https://blusharkdigital.com/ FACEBOOK: https://www.facebook.com/blusharkdigital/ TWITTER: https://twitter.com/blusharkdigital/ LINKEDIN: https://www.linkedin.com/company/blushark-digital INSTAGRAM: https://www.instagram.com/blusharkdigital/ #LegalMarketing #PPC #DigitalMarketing 

On today’s episode of SEO Insider, Seth is joined by Casey Meraz, founder of the law firm marketing company Juris Digital. The two discuss working remotely and how Casey transitioned his team to this before COVID-19, the training process for their marketing firms and how it has evolved, and Casey’s lessons learned from acquisition of a company. Seth and Casey speak on the digital landscape of the legal industry today, long-term growth strategy, and Casey’s experience with managing a team internationally. They talk about the importance of having valuable content and improving older pages, updates coming with Google and how to position for them, and challenges with mobile-first indexing.Casey’s firm, Juris Digital, can be found at https://jurisdigital.com/.For more episodes of SEO Insider, visit www.blusharkdigital.com/seo-insider.

On today’s episode of SEO Insider, Seth Price is joined by Alan Bleiweiss, a forensic SEO consultant and founder of Alan Bleiweiss Consulting, to discuss SEO consulting and Alan’s experience optimizing websites for both desktop and mobile use. Seth and Alan talk about how internet testing plays a role in SEO and how different internet connections impact search engine optimization. Seth asks Alan about what the biggest things people should tackle before seeking SEO consulting. Alan discusses common issues he’s seen throughout SEO consulting, such as the organization of page content and usability issues. Seth asks Alan about the upcoming Google Page Experience update and how to prepare for the Google update. To see more episodes, visit: https://blusharkdigital.com/seo-insider/ For more helpful tips on legal SEO, check out BluShark’s other channels: WEBSITE: https://blusharkdigital.com FACEBOOK: https://www.facebook.com/blusharkdigital TWITTER: https://twitter.com/blusharkdigital LINKEDIN: https://www.linkedin.com/company/blushark-digital/ INSTAGRAM: https://www.instagram.com/blusharkdigital/ 

Today, Seth is joined by Brett Tabke, the founder and CEO of PubCon. Brett announces the exciting news that PubCon will be back in person on August 3rd - 5th for its conference in Florida! The two discuss the history of the conference and how it has grown to become a “must-attend” event for SEO marketers and practitioners, whether they’re advanced or just starting out in the industry. Brett also gives his insight on how PubCon curates and fine tunes their selections for speakers to make sure that attendees get the absolute most out of the experience! Seth and Brett continue the discussion by looking at future changes we may soon see in the digital marketing world and government’s potential influence on it.To view all SEO Insider episodes, visit: https://blusharkdigital.com/seo-insider/PubCon: https://www.pubcon.com/For more helpful tips on legal SEO, check out BluShark’s other channels:WEBSITE: https://blusharkdigital.com/FACEBOOK: https://www.facebook.com/blusharkdigitalTWITTER: https://twitter.com/blusharkdigitalLINKEDIN: https://www.linkedin.com/company/blushark-digital/INSTAGRAM: https://www.instagram.com/blusharkdigitalBluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out with their online presence. Click below to learn what clients have to say about their partnerships with BluShark.

On this episode of SEO Insider, Seth is joined by Jason Brown, the founder of Review Fraud. Jason discusses the basics of his business and the ways he gives SEO guidance, common misconceptions about SEO, and all about how fake reviews and negative review attacks can impact business. The two also speak on how to get Google to take down a review, GMB local spam, and how incentivizing reviews is against FTC guidelines and can get a listing taken down. They discuss how reviews can be subjective, the importance of asking for reviews in industries where it is allowed, and how asking for photos to be uploaded on review sites can lead to more reviews.

On this episode of The Local Business Leaders Podcast, Phil sits down with Seth Price, the founding partner of Price Benowitz LLP, and the CEO of Blushark Digital, a digital marketing agency. The two discuss their background with marketing and their own businesses, and Phil speaks on his experience working with entrepreneurs to give them visibility, his process with his podcast and finding a niche audience, and putting clients’ ROI over your own profits. Seth and Phil discuss cross-selling across their agencies to get new leads, and the importance of referrals and good customer service.Seth’s law firm, Price Benowitz, can be found at www.pricebenowitz.com and his digital marketing firm, Blushark Digital, can be found here: www.blusharkdigital.com.Seth can be contacted at [email protected] and more episodes of Seth’s SEO Insider series can be found at www.blusharkdigital.com/seo-insider.

On this episode of SEO Insider, Seth sits down with Tom Martin, the founder of Converse Digital and expert at turning conversations into customers. Seth and Tom discuss their mutual background in advertising before the internet, Tom’s philosophy of spending less time selling and more time conversing, and the importance of being connected. Tom goes into depth about his strategies for B2B and B2C marketing and how they differ, his experience targeting certain industries and audiences, and the ideal client at his company. He also speaks on the importance of building trust and relationships with clients before selling to them, and how that builds a good foundation for business.More information about Tom and his company, Converse Digital, can be found at www.conversedigital.com