The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark sits down with Shahzad Abbas, VP of AI and Search Strategy at Define Media Group, to explore how AI is transforming the economics of news publishing, search visibility, and audience growth. Shahzad shares insights from a massive analysis of billions of clicks, revealing why breaking news is still thriving, how Google Discover is overtaking traditional search for many publishers, and why that traffic may be less valuable than it appears. The conversation digs into the changing role of SEO, the rise of answer engines, AI-driven search behavior, and what publishers need to do to stay visible as the search landscape evolves. 📰 In This Episode • Why breaking news still performs well in an AI-driven search world • How Google Discover is changing traffic patterns for publishers • Why Discover traffic can be high-volume but lower-value • What AI search means for newsrooms, publishers, and SEO teams • How publishers should rethink visibility beyond traditional Google Search • The role of Search Console data in understanding real performance • Why collaboration, experimentation, and adaptability matter in modern SEO • Shahzad’s perspective on leadership, consulting, and building strategy in fast-changing environments This episode is a valuable listen for publishers, SEO professionals, content strategists, and media leaders trying to understand what visibility looks like in the age of AI and answer engines. Subscribe to the Page 2 Podcast for more conversations with the people shaping the future of search, SEO, content strategy, and digital visibility. What do you think will matter more for publishers in the next few years: Google Search, Google Discover, or AI answer engines? Drop your thoughts in the comments. 🛠️ Tools & Resources Mentioned • Shahzad Abbas on LinkedIn → https://www.linkedin.com/in/shahzadabbas/ • AI Overviews Study → https://www.definemg.com/breaking-news-thrives-in-the-age-of-ai/ • Meat Loaf will help you fix your website → https://www.tvguide.com/news/meat-loaf-seo-1004749/ • Define Media Group → https://www.definemg.com/ Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Everett Sizemore, a 15-year SEO veteran and fractional SEO director at eSizemore Consulting, to unpack how brands can create clearer, more structured content for search engines, answer engines, and AI-generated results. Everett explains why semantic triples — simple subject-predicate-object relationships — are becoming increasingly important for helping machines understand what a brand is, what it does, and how its key entities connect. The conversation explores why many SaaS companies struggle to describe themselves consistently, how unclear language creates confusion across search and AI systems, and why “cutting the fluff” is more than just a writing preference — it is an SEO strategy. The episode also covers practical SEO tactics including content pruning, building content inventories, using tools like Screaming Frog, Google Search Console, Google Analytics, and Ahrefs, and revisiting foundational assets like FAQs, persona pages, and HTML sitemaps. 🧠 In This Episode • Why semantic triples matter for modern SEO and AI search visibility • How brands can define entities more clearly across their websites and profiles • Why SaaS companies often confuse users, search engines, and LLMs with vague positioning • How plain, structured language helps search engines and answer engines understand meaning • Why content pruning starts with a complete content inventory • How Screaming Frog, Google Search Console, Google Analytics, and Ahrefs can support pruning decisions • Why FAQs, persona pages, and HTML sitemaps are making a comeback • What SEOs can learn from the shift from traditional search to AI-generated answers • Why the best AI-era SEO strategies often come back to fundamentals: clarity, consistency, and discipline This conversation is a practical guide for SEOs, SaaS marketers, and content teams who want to build clearer, more machine-readable websites that perform across both search and AI-driven discovery. Subscribe to the Page 2 Podcast for more conversations with SEO leaders, digital marketers, and search innovators helping brands move beyond Page 2. Comment below: What is one part of your website or brand messaging that could be made clearer for search engines and AI tools? 🛠️ Tools & Resources Mentioned • Everett Sizemore on Linkedin → https://www.linkedin.com/in/everett • Everett Sizemore Official Site → https://esizemore.com/ • 2016 "Defining and Mapping Your Brand for Google" SearchCon Presentation → https://www.slideshare.net/slideshow/defining-mapping-your-brand-for-google-a-slightly-technical-guide-for-growing-your-brand-as-an-entity-in-the-knowledge-graph/54936502 • Everett's Semantic Triple Recommendations → https://www.linkedin.com/pulse/how-why-create-list-semantic-triples-your-brand-voice-sizemore-8pjbc/ • Cruftfinder → https://youtu.be/6Sf_xkoHIUI?si=p0gFjEH-ZNFqwsut • LLM Bottom of Funnel Approach → https://www.linkedin.com/posts/everett_at-a-certain-point-someone-needs-to-buy-something-share-7331506379997794304-YXrc/ Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode of the Page 2 Podcast, we sit down with Darren Shaw, founder of Whitespark, to explore how AI is transforming local search and what it means for businesses trying to rank in Google. Darren shares insights from over 20 years in local SEO, including how traditional ranking signals like reviews, citations, and proximity are being reinterpreted by AI-powered systems. We dive deep into review strategies, semantic SEO, citation optimization, and how tools like AI-driven maps and Ask Maps are reshaping visibility. If you're a local business owner, marketer, or SEO professional, this episode is packed with actionable strategies to help you stay ahead in an AI-first search landscape. 🚀 In This Episode • 🧠 How AI is rewriting traditional local SEO ranking signals • ⭐ Why review recency and consistency matter more than ever • 📍 The hidden risks of removing your Google Business Profile address • 🔍 How AI uses reviews as training data for search results • 🧾 The power of citation optimization and semantic triples • 📊 What “review diversification” means and why it’s critical • 🤖 How Ask Maps and AI interfaces are shaping local discovery • 📸 Using images and content strategically for AI visibility • 🧩 Why niche specialization can outperform larger competitors • 🛠️ The evolving role of SEO tools in an AI-driven future This episode breaks down the future of local SEO and gives you a practical roadmap to adapt your strategy for AI-powered search. 🛠️ Tools & Resources Mentioned • Darren Shaw on LinkedIn → https://www.linkedin.com/in/darrenshawwhitespark/ • Whitespark Local SEO Tools → https://whitespark.ca/ • Whitespark Reputation Builder → https://whitespark.ca/reputation-builder/ • Local Ranking Grid Software → https://whitespark.ca/local-rank-tracker/ • 2026 Local Ranking Factors → https://whitespark.ca/local-search-ranking-factors/ 👉 Don’t miss future insights on SEO, AI, and digital strategy—subscribe to the Page 2 Podcast الآن! 💬 What’s YOUR biggest challenge with AI and local SEO right now? Drop a comment below—we’d love to hear your thoughts! Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with SEO powerhouse Lily Ray to unpack the future of search in the age of AI. From her new consultancy Algorythmic to the evolution of E-E-A-T and the rise of Answer Engine Optimization (AEO), Lily shares cutting-edge insights on how brands can stay visible in both Google and AI-driven platforms like ChatGPT. They dive into how SEO teams are adapting to rapid AI advancements, why foundational SEO still matters more than ever, and what’s actually working (and not working) when it comes to ranking in both traditional search and LLMs. Plus, Lily reveals how she uses tools like Claude, Gemini, and ChatGPT to build workflows, analyze data, and stay ahead of algorithm updates. If you’re a marketer, SEO, or business owner trying to navigate the chaos of AI search, this episode is packed with practical strategies and future-proof insights you can’t afford to miss. 🔍 In This Episode • 🤖 Why AI search (AEO & GEO) is reshaping SEO strategy • 📈 How E-E-A-T still drives long-term success in AI and Google • 🧠 The real relationship between Google rankings and ChatGPT visibility • ⚠️ Risky AI SEO tactics that could get your site penalized • 🛠️ How Lily Ray uses Claude, Gemini & AI tools for SEO workflows • 🔎 The truth about algorithm updates and how to recover from traffic drops • 📊 Measuring success in AI search when attribution is broken • 🌐 Why controlling your brand narrative on your website is critical • 🚀 The future of SEO teams, roles, and AI-driven workflows This episode breaks down exactly how to adapt your SEO strategy for the AI-first search landscape. 👉 Subscribe for more expert insights on SEO, AI, and digital marketing every week! 💬 Drop a comment: Are you focusing more on Google SEO or AI search (ChatGPT, Gemini, etc.) right now? 🛠️ Tools & Resources Mentioned • Lily Ray on LinkedIn → https://www.linkedin.com/in/lily-ray-44755615 • Lily Ray's Substack (you should subscribe!) → https://lilyraynyc.substack.com/ Lily Ray's new consultancy algorythmic → https://algorythmic.co/ • Google Discover Algorithm Update → https://developers.google.com/search/blog/2026/02/discover-core-update • What Does it Take to Rank in Google Discover → https://www.amsive.com/insights/seo/what-does-it-take-to-rank-in-google-discover/ • Answer Engine Optimization Guide → https://www.amsive.com/insights/seo/answer-engine-optimization-aeo-evolving-your-seo-strategy-in-the-age-of-ai-search/ • Google's Crack Down on Self-Promotional Listicles → https://lilyraynyc.substack.com/p/is-google-finally-cracking-down-on • Lily Ray's Page 2 Podcast Episode 46 → https://page2pod.com/episodes/46-lily-ray • Lily Ray's Affiliate Summit West presentation → https://www.slideshare.net/slideshow/affiliate-summit-west-lily-ray-keynote-2026/286005569 Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode of the Page 2 Podcast, we sit down with Ross Simmonds to unpack one of the biggest shifts happening in search today: Reddit's rise in Google rankings and AI-generated answers. After analyzing over 8,500 keywords across 13 B2B brands, Ross reveals why long-tail queries—once ignored due to "zero search volume"—are now driving real traffic, conversions, and visibility across both Google and LLMs. We dive deep into how brands are losing control of their narrative to anonymous users, why Reddit is dominating bottom-of-funnel searches, and how marketers can adapt with a distribution-first mindset. Ross also shares tactical frameworks for building a Reddit presence, blending organic and paid strategies, and leveraging AI to scale smarter—not just faster. Whether you're in SEO, content marketing, or growth, this episode will completely reshape how you think about visibility in 2026 and beyond. 🚀 In This Episode • Reddit now dominates high-intent, long-tail search queries • Why "zero search volume" keywords are actually gold opportunities • How AI and LLMs amplify Reddit content in search results • The 3-account Reddit strategy every brand should use • Why most marketers fail (and get banned) on Reddit • How to reverse-engineer viral Reddit posts using historical data • The shift from "create more" to "distribute first" marketing • Blending Reddit organic + paid for high-performing campaigns • How AI tools like Claude are transforming content workflows • Why distribution is no longer a "nice-to-have" but a necessity This episode breaks down exactly how modern marketers can win in a world where search, AI, and community-driven content collide. 👍 If you found this valuable, make sure to subscribe for more insights on SEO, AI, and content marketing strategy. 💬 Drop a comment below: Are you currently using Reddit in your marketing strategy—or still ignoring it? 🛠️ Tools & Resources Mentioned • Follow Ross Simmonds on LinkedIn https://www.linkedin.com/in/rosssimmonds/ • Follow Ross Simmonds on X https://x.com/TheCoolestCool • Follow Ross Simmonds on Instagram https://www.instagram.com/rosssimmondsig/ • Ross Simmonds Personal Website https://rosssimmonds.com/ • Listen to the Ross Simmonds Show https://rosssimmonds.com/ • Foundation Inc https://foundationinc.co/ • Distribution AI https://www.distribution.ai/ • Ross' book Create Once Distribute Forever https://amzn.to/3Q05fTb • Ross on getting banned from Reddit https://kpplaybook.com/resources/content-distribution-mastering-the-art-of-visibility-in-the-ai-era/ • The Comprehensive GEO — Generative Engine Optimization — guide https://foundationinc.co/lab/generative-engine-optimization Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Constance Chen sit down with Louisa Frahm, former ESPN SEO Director and Google Trends curator, to break down the evolving world of news SEO, AI-driven search, and audience-first content strategy. Louisa shares deep insights from her decade-plus experience shaping SEO strategies at major media brands, revealing how to win editorial buy-in, leverage Google Trends for real-time opportunities, and build scalable content systems that thrive in the age of AI Overviews and zero-click search. From practical newsroom tactics to forward-looking SEO frameworks, this episode is packed with actionable strategies for SEOs, content teams, and media professionals navigating today’s rapidly changing search landscape. 📊 In This Episode • 🎯 How to turn skeptical editors into SEO allies through training and trust • 📈 Why “simple is not stupid” is the key to winning with Google Trends • ⚡ How to use rising queries for real-time content ideation • 🧠 The power of utility content and question-based SEO strategies • 🔄 Why content refreshing is critical in the age of AI and zero-click search • 🏆 Real-world ESPN case studies on evergreen + breaking news strategies • 🔗 How to build effective internal linking and content hubs • 🌍 Why SEO is shifting into full audience strategy across platforms • 🎥 How TikTok, YouTube, and Reddit are reshaping search visibility • 🔍 The role of EEAT in an AI-driven search ecosystem This episode delivers a masterclass in modern SEO—blending newsroom experience, AI insights, and real-world strategy into one powerful conversation. 👉 Don’t miss future SEO insights—subscribe to the Page 2 Podcast for expert strategies every week! 💬 What’s your biggest challenge with SEO in today’s AI-driven search landscape? Drop a comment below—we’d love to hear your thoughts! 🛠️ Tools & Resources Mentioned • Louisa Frahm on Linkedin → https://www.linkedin.com/in/louisa-frahm-67710922/ • Ask a news SEO: Louisa Frahm on Google Trends → https://www.seoforjournalism.com/p/louisa-frahm-espn-news-seo • TikTok keyword research → https://www.seoforjournalism.com/p/keyword-research-news-seo-tips Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - AI is transforming SEO faster than ever—and not everyone is ready for what’s coming next. In this episode, Patrick Stox from Ahrefs breaks down the real impact of AI on search, content, and the future of SEO jobs. From zero-click searches to programmatic content and edge SEO, this conversation dives deep into what’s actually working right now—and what might disappear entirely. If you’re in SEO, content, or digital marketing, this is a must-listen episode to stay ahead of the curve. 🔍 In This Episode • 🤖 Why AI is creating fear, burnout, and uncertainty across the SEO industry • 📉 The rise of zero-click search and what it means for website traffic • 💡 Why conversions matter more than traffic in the AI search era • 🧠 How SOPs and automation are reshaping SEO workflows • ⚙️ What edge SEO is and how it enables faster implementation • 📊 The shift from top-of-funnel content to product-led SEO strategies • 🧩 How Ahrefs is using AI skills to scale content updates • 🚀 The real opportunity behind programmatic SEO (and its risks) • 🧪 Why original insights and expert input are now critical for ranking • 📣 The growing importance of content distribution beyond your website • 🔗 How brand mentions and third-party content impact AI visibility • ⚠️ Why SEO jobs—especially junior roles—may shrink in the future • 🌍 Why hreflang and international SEO are being ignored by LLMs (for now) This episode is packed with actionable insights on how to adapt your SEO strategy in an AI-driven world. If you want to stay competitive in SEO as AI reshapes the landscape, this episode gives you the clarity and direction you need. 👉 Subscribe for more deep dives into SEO, AI, and digital marketing trends that actually matter. 💬 Comment below: Do you think AI will replace SEO jobs—or make them more valuable? 🔗 Tools and Resources Mentioned:  • Follow Patrick Stox on LinkedIn → https://www.linkedin.com/in/patrickstox/  • Google Uses ~40 Canonicalization Signals → https://ahrefs.com/blog/canonicalization/  • The Most Common hreflang Issues Across 374,756 Domains → https://speakerdeck.com/patrickstox/hreflang-study-and-interesting-issues-brighton-seo-2023-patrick-stox  • Ahrefs official site → https://ahrefs.com/  • Will Critchlow episode discussing Edge SEO → https://youtu.be/syE6fe4lIr4?si=M\_6VaSQXydFritu3 Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - AI is transforming how users discover information, shifting from traditional search engines to AI-powered answers. In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Baruch Toledano (SimilarWeb) to break down the latest insights from the Generative AI Landscape Study and the 2026 AI Brand Visibility Report. They explore how AI search differs from Google, why prompts are getting longer and more complex, and what it takes for brands to appear inside AI-generated answers. From the rise of niche publishers to the growing importance of your entire digital footprint, this episode is packed with actionable insights for marketers navigating the next era of search. 🔍 In This Episode • How AI is compressing the internet into a single answer and changing discovery • Why AI prompts are dramatically longer than traditional search queries • The surprising rise of niche publishers and long-tail content in AI results • How SEO and AEO (Answer Engine Optimization) now work together • Why your entire digital footprint matters more than ever • The role of brand recall and branded search in AI-driven journeys • How industries like fashion are winning in AI search visibility • Why Reddit and consensus across sources are key ranking signals • The growing importance of content depth, FAQs, and follow-up questions • How AI and Google complement each other in the customer journey This episode reveals how marketers can adapt their strategies to stay visible in an AI-first search world. If you found this episode valuable, subscribe to the Page 2 Podcast for more insights on SEO, AI, and digital marketing. 💬 Comment below: How are you adapting your SEO strategy for AI search and AEO? 🛠️ Resources & Platforms Mentioned • Follow Baruch Toledano on LinkedIn - https://www.linkedin.com/in/baruchtoledano/ • Baruch Toledano's Tech SEO Connect presentation: https://www.youtube.com/live/4whGj6qpZWY?si=EvTsXPFJmMD6QHPP&t=497 • SimilarWeb - https://www.similarweb.com/ • 2025 Generative AI Landscape: The State Of Gen AI - https://www.similarweb.com/corp/2025-generative-ai-landscape/ • 2026 Generative AI Brand Visibility Index - https://www.similarweb.com/corp/2026-genai-brand-visibility-index/ Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - AI search is exploding in hype, but what does the data actually say? In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Patrick Reinhart, VP of Services & Thought Leadership at Conductor, to unpack one of the largest AEO and GEO benchmark studies ever conducted. After analyzing millions of prompts and billions of sessions, the surprising finding was that AI referral traffic currently accounts for only about 1% of total web traffic. So why are companies reorganizing teams and shifting budgets toward AI optimization? Patrick explains how AI search isn’t really about traffic (yet)**—it’s about **brand visibility, citations, sentiment, and authority across large language models like ChatGPT and Gemini. As traditional search and AI search converge, marketing teams must learn how to optimize for both ecosystems simultaneously. The conversation dives into the realities behind AI Overviews, the future of affiliate-heavy sites, why schema markup and proprietary research are becoming more valuable, and how brands should think about visibility when traffic might decline but revenue continues to grow. If you're an SEO, CMO, or digital marketer trying to navigate the AI transformation of search, this episode provides a clear, data-backed roadmap. 🔍 In This Episode • Why AI referral traffic is only ~1% today and why that number surprises many marketers • The difference between traditional SEO metrics vs AI search visibility signals • How brand sentiment, citations, and authority influence LLM results • Why affiliate-heavy sites are struggling in Google but thriving in LLMs • The industries triggering the most Google AI Overviews (healthcare & finance) • How CMOs are reallocating paid search budgets into AI initiatives • The role of schema markup and proprietary research in future search visibility • Why AI-generated content without human insight is getting crushed in rankings • The real reason direct traffic is increasing as people research with AI first • Predictions for AI search growth, e-commerce agents, and the future of traffic This episode reveals how search is fragmenting—and why smart marketers must optimize for both traditional search and AI discovery channels. 👍 Subscribe for more deep-dive conversations on SEO, AI search, and digital growth. 💬 Comment below: Do you think AI search will eventually replace Google traffic—or will traditional SEO remain dominant? Links and Resources Mentioned • Pat Reinhart on Linkedin - https://www.linkedin.com/in/patrickreinhart/ • 2026 AEO / GEO Benchmark Report - https://www.conductor.com/academy/aeo-geo-benchmarks-report/ • The State of AEO / GEO in 2026: The CMO Benchmark Report - https://www.conductor.com/academy/state-of-aeo-geo-report/ • Conductor Platform - https://www.conductor.com Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In Episode 109 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Anthony Higman, founder and CEO of ADSQUIRE and one of the world’s top PPC experts. Anthony manages some of the most expensive keywords on the internet—legal search—where a single click can exceed $1,000. In this deep dive, Anthony explains why his team intentionally resists automation, manually bidding on campaigns while closely analyzing search engine results pages (SERPs) to uncover Google’s algorithmic changes. From running a lean five-person agency to managing high-stakes legal advertising campaigns, this conversation explores what it takes to dominate search in one of the most competitive industries in digital marketing. Anthony also shares unconventional tactics—from geo-testing SERPs and listening to every call lead, to running creative marketing stunts like Times Square billboards—to maintain a competitive edge while delivering elite performance for law firms across the U.S. If you're interested in PPC strategy, Google Ads optimization, legal marketing, or the evolving battle between human expertise and machine learning in advertising, this episode is packed with actionable insights. 🎯 In This Episode • Why Anthony Higman still relies on manual bidding in Google Ads while most agencies rely on automation • The realities of managing $1,000+ CPC keywords in legal search marketing • How ADSQUIRE runs a five-person agency managing massive ad spend • Why watching the SERP itself—not just platform metrics—is critical for campaign strategy • The hidden problems with Responsive Search Ads in legal marketing • How Google’s evolving match types and reduced transparency affect PPC performance • Why Anthony uses YouTube, Display, and branding campaigns alongside high-intent search ads • How listening to every lead call helps improve lead quality and campaign optimization • The limitations of Local Services Ads for scaling law firm marketing • Anthony’s philosophy on building a small, nimble agency instead of scaling headcount This episode is a must-watch for PPC specialists, digital marketers, and agency owners looking to understand how elite operators compete in high-stakes advertising markets. 🔔 Subscribe for more insights from top marketing experts: If you enjoyed this episode, make sure to Subscribe to the Page 2 Podcast for weekly conversations with leaders in SEO, PPC, and digital marketing. 💬 Join the conversation: Do you think manual PPC management can still outperform automation and AI in Google Ads? Drop your thoughts in the comments—we’d love to hear your perspective. 🔗 Resources & Tools Mentioned • ADSQUIRE Official Site • Anthony Higman on LinkedIn • Anthony Higman on X • Adsquire's Mascot in Space • ADSQUIRE Breaks The World Record For Most Law Firms On A Single Billboard Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - Today’s episode dives deep into the real side of entrepreneurship with John Doherty — founder of Credo and EditorNinja, both successfully sold — and now full-time coach to agency owners through JFD Coaching. But this isn’t just a highlight reel of exits. John shares the uncomfortable middle: the cash crunch that nearly wiped out EditorNinja, how AI rapidly shifted content economics, and the 3.5-week sprint from “I might shut this down” to signing an LOI. We explore what’s actually happening to agencies in the age of AI, why commodity positioning is killing margins, and how to build a business that’s both profitable to run and attractive to sell. From pricing strategy to hiring philosophy to value-based retainers, this episode is packed with tactical advice and founder-level perspective. 🔥 In This Episode • How EditorNinja nearly went bankrupt before being sold • The 3.5-week path from shutdown mode to signed LOI • Why AI broke traditional content acquisition models • The biggest mistake agencies make at $20K–$40K/month • How to improve gross margins fast (without cutting quality) • Why your first hire should be an admin—not a specialist • The shift from “done-for-you” execution to strategic partnership • How to anchor pricing to value instead of cost • The $15M acquisition offer John turned down • Why the best businesses to sell are the best businesses to run This episode is a masterclass in building resilient agencies in a rapidly shifting market. If you’re an agency owner navigating AI disruption, pricing pressure, or growth plateaus, this conversation will change how you think about your business. 👉 Subscribe to the Page 2 Podcast for more honest conversations about agency growth, entrepreneurship, and digital marketing strategy. 💬 Comment below: Are you repositioning your agency because of AI? Or are you still competing on price and execution? We’d love to hear where you’re at. 🎯 Resources and Links • JFD Coaching (John’s Coaching Business) - https://www.johnfdoherty.com • John Doherty on LinkedIn - https://www.linkedin.com/in/johnfdoherty/ • John Doherty on Instagram - https://www.instagram.com/johnfdoherty/ • Credo - https://getcredo.com/ • EditorNinja - https://editorninja.com/ Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - What if your SEO “best practices” are actually costing you traffic? In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Will Critchlow, CEO and co-founder of SearchPilot and former founder of Distilled, to unpack the evolution of SEO experimentation, the transition from agency to software, and why instinct-driven SEO is no longer enough. Will shares the behind-the-scenes story of spinning SearchPilot out of Distilled just before the pandemic, how enterprise brands are running statistically rigorous SEO A/B tests across thousands of pages, and why even “obvious” fixes (like breadcrumb schema updates) can reduce traffic. We also dive deep into how SEO testing is changing in the age of LLMs. With ChatGPT and other AI tools emerging as traffic sources, traditional attribution models are breaking down—and experimentation is more critical than ever. If you care about measurable SEO impact, enterprise experimentation, or navigating the future of search, this episode is packed with insight. 🔬 In This Episode • Why “SEO best practices” can actually hurt your traffic • The real story behind spinning SearchPilot out of Distilled • Why most SEO tests fail—and what makes a strong hypothesis • How enterprise brands structure scalable SEO A/B testing programs • The surprising breadcrumb schema test that reduced traffic • Why title tag tests are high-risk, high-reward • How LLMs like ChatGPT are becoming measurable traffic sources • Why net impact matters more than isolated traffic gains • The shift from services to software—and leadership lessons along the way • Why focus, not innovation, is often the real competitive advantage This episode is a masterclass in bringing scientific rigor to SEO and building a controllable performance engine with provable ROI. If you found this conversation valuable, make sure to Subscribe to the Page 2 Podcast so you never miss an episode. And we’d love to hear from you—What’s the most surprising SEO test result you’ve ever seen? Drop your thoughts in the comments 👇 🔗 Tools and Resources Mentioned: • Will Critchlow on LinkedIn → https://www.linkedin.com/in/willcritchlow/ • Will Critchlow on X → https://x.com/willcritchlow • Will Critchlow on Threads → https://www.threads.com/@willcritchlow • Will Critchlow on BlueSky → https://bsky.app/profile/willcritchlow.bsky.social • SearchPilot → https://www.searchpilot.com • Brainlabs acquisition of Distilled → https://theygotacquired.com/agency/distilled-acquired-by-brainlabs/ • SearchPilot's Testing Distinction → https://www.searchpilot.com/resources/blog/what-is-seo-split-testing • 75% of SEO Tests are Inconclusive → https://www.searchpilot.com/resources/blog/seo-a/b-testing-realizing-the-value-of-a-good-experimentation-program • SearchPilot's GEO testing → https://www.searchpilot.com/resources/blog/searchpilot-geo-testing Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - Episode 106 of the Page 2 Podcast features Bianca “Binks” Anderson—former SEO leader across agencies, HubSpot’s flagship blog, and Hims & Hers—breaking down why “traffic” is often the wrong north star for modern SEO.Bianca walks Jon Clark and Joe DeVita through her Heavy Hitter Framework, a conversion-weighted approach to identifying the small set of URLs driving outsized business impact (think Pareto Principle in action). Instead of panicking when organic traffic drops, this framework helps teams monitor and protect the URLs that actually move revenue—and respond faster when volatility hits.You’ll also hear Bianca’s real-world playbook for healthcare and other regulated industries, where legal review can stall (or kill) content programs. Her approach: center legal’s fears early, bake them directly into the brief, ship a defensible MVP, and scale what proves performance—without compromising user value.On the future-facing side, Bianca connects EEAT and experience-driven content to LLM visibility and AEO, including how structure (answer-first summaries, chunking, standalone sections, tables) and off-site credibility signals increasingly matter.Connect with Bianca:• Twitter/X: @BinksdoesSEO• LinkedIn page: https://www.linkedin.com/company/stellar-search-signals/• Linkedin Profile: https://www.linkedin.com/in/bianca-anderson/ 🛰️ In This Episode• Why “traffic” can be a misleading KPI—and what to measure instead• The Heavy Hitter Framework: finding the top converting URLs that matter most• Using tiering (including “brown dwarfs”) to spot hidden conversion opportunities• How to stay calm during volatility (including major core update swings)• A practical method for working with legal teams in high-stakes healthcare content• EEAT in 2026: experience-driven content, “taste,” and credibility signals that scale• Reddit + Ahrefs content gap research to uncover first-person angles users trust• AEO tactics: answer-first structure, tighter chunking, and LLM-friendly formatting• Newer visibility KPIs: brand citations, sentiment, assisted conversions, on-page behavior• Career and speaking advice: community, curiosity, and learning through failureIf you’re trying to future-proof organic growth, this episode will help you rebuild reporting and strategy around business impact—not vanity metrics.✅ Subscribe CTA: Subscribe to the Page 2 Podcast for more conversations on SEO strategy, AEO, and growth frameworks that actually drive revenue.💬 Comment CTA: What’s one metric you’d replace “traffic” with in your SEO reporting—and why? Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

In this episode of the Page 2 Podcast, we sit down with Talia Wolf — founder of Getuplift, best-selling author of Emotional Targeting, and one of the world’s top CRO experts. Talia breaks down why most websites fail to convert, and it has nothing to do with button colors or headline formulas.She introduces her Emotional Targeting Framework™, a research-driven approach that uncovers the emotional drivers behind why customers actually buy. From eCommerce to B2B and service businesses, Talia shows how emotion—not best practices—should guide your CRO strategy.You’ll learn how to transform your homepage, pricing page, and product pages into high-converting assets by tapping into customer pain points, desires, and decision-making behaviors. We dive into AI’s limitations in copywriting, the psychology of trust and social image, and why optimizing your presence on Reddit, LinkedIn, and even LLMs is now mission-critical.Whether you’re a marketer, founder, or agency pro, this episode will completely reframe how you think about user experience, storytelling, and the future of conversion optimization.🧠 In This Episode• Why traditional CRO misses the mark by ignoring customer emotions• Talia’s Emotional Targeting Framework™ and how it works• The 223 emotional triggers that drive conversions (and how to use them)• B2B vs B2C emotional differences — what really drives each persona• Why AI still fails at emotional copywriting (and what it can help with)• How to write homepages, pricing pages, and category pages that convert• Using social listening & review mining to shape messaging• The rising role of LLMs (ChatGPT, Gemini) in brand perception• Why your brand must optimize Reddit, LinkedIn & beyond• Color psychology myths — why “red means urgency” is outdated• Why “Powered by AI” and “#1 Solution” should die from your copy• Talia’s personal CRO audit method using emotional resonance grading• How conversion strategies vary between eComm, SaaS, and services• Reddit authenticity tips: Should your team post as themselves?This episode is packed with powerful insights that will help you build emotionally resonant marketing that actually converts.👍 Don’t forget to Subscribe for more game-changing marketing conversations!💬 Comment below: What emotion do YOU think your brand should be triggering more effectively?📚 Resources Mentioned • Talia Wolf on Linkedin → https://www.linkedin.com/in/taliagw/• Talia Wolf on YouTube → https://www.youtube.com/@TaliaWolf• GetUplift → https://getuplift.co/• GetUplift Case Studies → https://getuplift.co/conversion-optimization-case-studies/• Talia's Free Emotional Targeting Course → https://getuplift.co/conversion-optimization-resources/• Talia Wolf's personal website → https://taliawolf.com/• Emotional Targeting (Book) → https://amzn.to/4aC3JOG• Heart Before Carts (Podcast) → https://taliawolf.com/podcast Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - Garrett Sussman, Director of Marketing at iPullRank and the mastermind behind SEO Week, joins Jon Clark and Joe DeVita on Episode 104 of the Page 2 Podcast to decode the future of SEO. This episode goes far beyond technical SEO and dives deep into the intersections of AI, psychology, and storytelling in today’s marketing landscape.We explore why the term "SEO" might be outdated, how vector embeddings and personalization are redefining search, and why confirmation bias might be the most underrated force shaping SERPs. Garrett also takes us behind the scenes of launching a new kind of SEO conference, sharing what it really takes to build a brand within a brand.If you’re feeling overwhelmed by the pace of AI or unsure what “AI Search” or “GEO” really mean—this episode will ground you with clarity, insights, and inspiration.🧩 In This Episode:•  How AI is reshaping search behavior and the marketer's role•  Why confirmation bias is a critical SEO factor•  The debate between GEO, AEO, and "Relevance Engineering"•  The role of vector embeddings & cosine similarity in content strategy•  Psychology, performance, and storytelling in modern marketing•  Building SEO Week: behind-the-scenes of launching a new industry event•  The tension and synergy of working with a visionary founder•  Personalization vs. privacy: the future of search bubbles•  Book recs: Thinking Fast and Slow and The Alignment Problem•  Why ChatGPT might be Garrett’s most essential SEO toolThis episode is a masterclass in understanding where search is headed and how to adapt with creativity, strategy, and empathy.✅ Subscribe for more cutting-edge insights into SEO, marketing, and AI innovation.💬 Comment below: What do YOU think we should call the new era of SEO? AI Search, Relevance Engineering, or something else entirely?🛠️ Tools & Resources Mentioned•  Follow Garrett Sussman on LinkedIn•  Qforia: Query fan-out simulator•  Query fan-out content gap analyzer•  Introduction to Relevance Engineering•  The AI Search Manual•  Get your SEOWeek tickets•  Mike King's Smurf-inspired Art-and-Science of Personas•  a16z GEO over SEO Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode, Jon and Joe sit down with Melissa Popp, VP of Content Strategy & Innovation at RicketyRoo, for a deep dive into content that connects — not just ranks. With over 20 years in the game, Melissa has mastered the art of blending storytelling with strategy, using AI tools like ChatGPT, Claude, and Perplexity to enhance (not replace) human insight.Melissa shares her exact workflow for integrating LLMs, the client onboarding questions that unlock authentic brand voices, and why internal linking deserves more love. She also explores the balance between creating at scale and crafting content that truly moves people. Whether you're an SEO pro, a content strategist, or navigating the noisy world of AI-powered marketing, this episode is a masterclass in doing content the right way.🛠️ In This Episode• 💡 Why content should be human and honest, not just optimized• 🤖 How Melissa blends ChatGPT, Claude, and Perplexity into her content process• 📋 The key questions that help brands find their voice• 🔗 Using AI to uncover hidden gems for internal linking• 🧪 The power of A/B testing and regular content updates• 📉 Why Melissa avoids shortcuts like listicles for the sake of quality• 🛠️ Custom GPTs, spaces, and workflows explained• 💬 Why AI can't replace real empathy, nuance, and storytelling• 💥 How SMBs can stand out even in “unsexy” industries• 🎯 Redefining content success: from quantity to action-driven qualityWhether you're updating legacy blogs or starting from scratch, Melissa offers an approach that proves good content is still the best strategy — even in an AI world.👉 Subscribe to stay ahead of the content game.💬 What’s one way you're integrating AI into your content process? Drop it in the comments!📚 Resources Mentioned • Follow Melissa on LinkedIn → https://www.linkedin.com/in/melissapopp/• Follow Melissa on X → https://x.com/poppupwriter• Follow Melissa on Instagram → https://www.instagram.com/poppupwriter/• Follow Melissa on Bluesky → https://bsky.app/profile/melissapopp.com• Follow Melissa on Threads → https://www.threads.com/@poppupwriter• Melissa's Personal Website → https://www.melissapopp.com/• RicketyRoo → https://ricketyroo.com/• Melissa's Human-Led AI-Powered Playbook Presentation at WTSFest Philly: https://ricketyroo.com/blog/wtsfest-philly-2025/ Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

We dive into the essential and often misunderstood world of website accessibility with Amber Hinds, CEO of Equalize Digital. Amber is a leading force in digital accessibility, building tools and services that help organizations stay compliant and inclusive—while also improving SEO, UX, and conversions.From her start in web development to leading audits for higher ed and federal entities, Amber walks us through the real impact of accessibility—from legal compliance and lawsuits to measurable business improvements like lower bounce rates, increased conversions, and fewer support tickets. She breaks down where automated tools fall short, why remediation matters, and how accessibility overlaps directly with SEO strategies.We also dig into her Page Builder Accessibility Report, offering a transparent look at how major WordPress tools perform when it comes to inclusive design. Whether you're a dev, marketer, or site owner, this episode is packed with actionable insights that can future-proof your website—and your business.🧠 In This Episode• Why web accessibility is more than a legal checkbox• Real-world examples of audits that led to increased traffic & conversions• What makes automated accessibility checkers effective (and their limits)• The overlap between accessibility, SEO, and UX• How to audit, remediate, and maintain accessibility like you do with SEO• Common issues with page builders, buttons, and form plugins• Why choosing the right font, color contrast, and heading structure matters• Legal risks and compliance standards (WCAG, ADA, European Accessibility Act)• Tips on prioritizing fixes from the bottom of the funnel up• How WordPress users can leverage Accessibility Checker for ongoing auditsEmpower your business by designing for everyone. Accessibility isn't just ethical—it's a smart, scalable advantage.📩 Subscribe to learn from top voices in SEO, UX, and digital innovation.💬 What’s your biggest accessibility challenge? Drop it in the comments!🔗 Mentioned Resources & Links• Equalize Digital Website – https://equalizedigital.com• Amber Hinds on Twitter (X) – https://twitter.com/heyamberhinds• Amber Hinds on BlueSky - https://bsky.app/profile/amberhinds.bsky.social• Amber Hinds on LinkedIn - https://www.linkedin.com/in/amberhinds/• Amber Hinds on Github – https://github.com/amberhinds• Facebook Accessibility Group - https://www.facebook.com/groups/wordpress.accessibility• Accessibility Checker Plugin – https://equalizedigital.com/accessibility-checker/• Page Builder Accessibility Report (2024) – https://equalizedigital.com/page-builder-accessibility-report/• Page Builder Accessibility Report (2025) - https://equalizedigital.com/page-builder-accessibility-report-2025-update-amber-hinds/• WP Accessibility Day Conference – https://wpaccessibilityday.org• Deque Axe Core (Open Source Library) – https://github.com/dequelabs/axe-core• Gravity Forms (recommended accessible form plugin) – https://www.gravityforms.com• Highland Community College Accessibility Case Study – https://equalizedigital.com/from-complaint-to-compliance-highland-community-colleges-journey-to-website-accessibility/• Failures and Successes - https://amberhinds.com/2025/12/2025-failures-and-successes/• Accessibility Craft Podcast – https://equalizedigital.com/accessibility-craft-podcast/• Belching Beaver Peanut Butter Milk Stout – https://belchingbeaver.com/beer/peanut-butter-milk-stout Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

In this kickoff to Season 5 of the Page 2 Podcast, Jon Clark and Joe speak with Barry Schwartz — the legendary technologist behind RustyBrick and the prolific voice of Search Engine Roundtable and Search Engine Land. With nearly 45,000 posts under his belt and decades of SEO insights, Barry reveals how he's built an unstoppable publishing machine while running a thriving custom software business.From automating billing at RustyBrick to maintaining an obsessive publishing schedule that starts at 5 AM, Barry shares how efficiency and passion drive everything he does. Learn how he's adapted to AI tools like Claude and Midjourney, his take on Google’s AI overviews, why automation doesn’t threaten jobs, and how he views trust, content longevity, and the future of search.🤖 In This Episode• Barry’s dual role as CEO of RustyBrick and SEO journalist• How he manages 50,000 posts without SEO services• Why automation empowers teams (not replaces them)• His take on AI’s role in software and content creation• Barry’s strict 5AM productivity routine & batching strategy• Using Claude & Midjourney in real-world tech workflows• Thoughts on AI overviews, content syndication, & traffic impact• Why Barry won’t remove old SEO posts (archival value matters)• The right way to become a speaker at SEO conferences• The role of Feedly, social media scheduling, and A/B testing• His honest view on LLM content usage and trust in searchThis episode is a goldmine for marketers, SEOs, and technologists navigating the shifting landscape of AI, automation, and publishing in 2026.👉 Subscribe to stay ahead of SEO & tech trends!💬 Comment below: How are you using automation or AI to streamline your business or workflow?Follow Barry Schwartz• Search Engine Roundtable – https://www.seroundtable.com• RustyBrick – https://www.rustybrick.com• Youtube:  ⁨@rustybrick⁩• Twitter: http://twitter.com/rustybrick• Linkedin: http://www.linkedin.com/in/rustybrick Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this landmark 100th episode of the Page 2 Podcast, Rand Fishkin returns to reflect on life after Moz, the liberation of leaving venture capital behind, and his journey with SparkToro. He opens up about the recent Google API leaks, the real impact of AI and LLMs in marketing, and how the digital landscape is evolving toward a zero-click future. With transparency, humor, and loads of insight, Rand dives deep into audience research, entrepreneurship, and what still excites (and frustrates) him in search marketing.Whether you're a digital marketer, entrepreneur, or SEO nerd, this episode is packed with actionable advice and real talk from one of the industry's most authentic voices.🔍 In This Episode:🎯 Rand explains the emotional toll and freedom of leaving Moz and VC pressures🔍 Behind the scenes of SparkToro’s clickstream-powered insights📁 The real story behind the Google search API leak and its validation🔄 Why the SEO influencer space feels stale—and what might change🧠 Rand's take on AI: useful tools vs. overhyped tech📊 How SparkToro integrates LLMs to improve audience targeting🧪 The importance of testing and data-driven marketing experiments🧑‍🍳 A surprising story about ultrasonic knives and finding product-market fit🛒 Smart Q4 e-commerce tips for brands both big and small🌐 Why your website still matters—but so does zero-click marketing🔮 Rand's predictions for SparkToro, AlertMouse, and the future of searchFrom philosophical shifts in business to the power of podcasts in training AI models, this episode is a masterclass in modern marketing.📚 Resources Mentioned• Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/• SparkToro:  https://sparktoro.com• SnackBar Studio: Rand's game dev studio - https://snackbarstudio.com• AlertMouse: Rand's media monitoring tool - https://alertmouse.com/• Seattle Ultrasonics: Knife startup mentioned - https://seattleultrasonics.com/• Google Leak: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/• IMEC Lab: https://sparktoro.com/blog/imec-lab/ Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode, Jon Clark and Joe DeVita engage with Metehan Yesilyurt to explore the evolving landscape of SEO in the age of AI. They discuss the transition from traditional SEO metrics to new paradigms influenced by AI technologies, including the concept of Rank Fusion and the importance of brand visibility. The conversation delves into practical strategies for optimizing content for AI search engines, the role of platforms like YouTube, and the future of e-commerce with AI integration. The episode concludes with predictions for the dominance of AI search engines by 2027.Metehan dives deep into the seismic shifts in how search engines are evolving, including how visibility works in Large Language Models, the mechanics of Reciprocal Rank Fusion (RRF), and why the classic SEO metric of “rank” is rapidly becoming outdated.From prompt analysis and AI-driven content strategy to platform-specific publishing cadences and the surprising power of YouTube in LLMs, this episode is a must-listen for digital marketers and SEOs who want to stay ahead of the curve.💡 In This Episode (🧠):• Why Metehan left traditional SEO for AI-driven discovery• The founding story and mission behind AEO Vision• How LLMs like ChatGPT and Perplexity “rank” content differently• What Reciprocal Rank Fusion (RRF) is and how it impacts visibility• Why brand mentions matter more than backlinks in AI search• The role of schema, structured content, and semantic chunking• Why you shouldn’t optimize solely for LLMs (and how it hurts SEO)• How YouTube is a powerful but underrated channel for AI visibility• Prompt analysis: what real user questions reveal about content strategy• Predictions on who will dominate AI search by 2027If you're looking to understand the next wave of search and how to optimize for it, this episode will arm you with the knowledge you need.🔔 Subscribe to stay ahead in SEO, AI, and digital marketing trends every week!💬 What are you doing to optimize for AI and LLM search? Drop your thoughts in the comments below!🔗 Mentioned in the Episode:• Follow Metehan on LinkedIn: https://www.linkedin.com/in/metehanyesilyurt/• AEO Vision:  https://aeovision.ai• AI Share Buttons: https://metehan.ai/blog/citemet-ai-share-buttons-growth-hack-for-llms/• Reciprocal Rank Fusion (RRF)👉 https://plg.uwaterloo.ca/~gvcormac/cormacksigir09-rrf.pdf👉 https://metehan.ai/blog/chatgpt-is-using-reciprocal-rank-fusion-rrf/ Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - What happens when search engines evolve into answer engines and AI determines what your audience sees? In this episode, Jon Clark and Joe DeVita talk with Amos Ductan, SVP of Search at Razorfish, about the radical shift from traditional search to AI-powered discovery platforms like ChatGPT, Perplexity, and Google's AI mode.Amos dives into how Razorfish is merging SEO and paid media strategies, preparing for a future where prompts replace keywords, and "just showing up" in AI results becomes the new baseline for success. He also introduces the concept of "The Correction"—how AI search is recalibrating both consumer behavior and the KPIs marketers have relied on for decades.Whether you're leading an agency or managing digital campaigns, this conversation is packed with tactical insights on AI visibility, feed optimization, and how to future-proof your marketing strategy.🤖 In This Episode• What an "answer engine" is—and how it changes everything• Why AI-driven search reduces the number of clicks and reshapes attribution• How Razorfish is redefining paid + organic search teams• The concept of “The Correction” in AI search and marketing metrics• How to audit your brand's AI visibility and clean your product feeds• Strategies for preparing shopping feeds for AI commerce (e.g., Perplexity & ChatGPT)• Why traditional conversion metrics may be obsolete in an AI-first world• How "AI literacy" is becoming an essential skill for marketers• The tools and prompts Razorfish uses to track brand presence in AI models• Voice search: where it stands now and what’s coming nextUnlock a clear understanding of where search marketing is headed—and how to stay ahead.👉 Subscribe to the Page 2 Podcast for more episodes on the future of marketing, AI, and digital strategy.💬 Comment below: How is your brand adapting to the rise of answer engines?📚 Mentioned Resources & Tools• Amos Ductan on Linkedin (https://www.linkedin.com/in/amos-ductan-b516bb6/)• The AI Search Playbook Webinar (https://events.publicisgroupe.com/razorfish-ai-search-playbook/rzfli)• The New Era of AI Powered Search (https://www.razorfish.com/articles/perspectives/the-new-era-of-ai-powered-search/)• How Agentic AI Will Reshape Search (https://www.razorfish.com/articles/perspectives/how-agentic-ai-will-reshape-search/) Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we sit down with Chris Reynolds, SEO Director at Indeed and former SEO leader at eBay, to unpack how massive enterprise websites manage SEO at scale.Chris dives into:• Leveraging machine learning for indexability decisions• The trade-offs between internal linking and XML sitemaps• How Google’s indexing API and Google for Jobs are changing the SEO game• What happens when LLMs become your discovery layer, not just search engines• The challenges of handling billions of URLs, bad listings, and scam job content• How prompt data and LLM visibility tools are shaping modern SEO tactics• The future of SEO in a world led by AI agents and semantic searchWhether you’re an SEO veteran or trying to wrap your head around algorithmic indexing decisions at the highest scale, this episode is a masterclass in modern SEO strategy.🔍 In This Episode:• 🧠 How machine learning drives SEO strategy at Indeed• 🏗️ Differences and similarities between SEO for eBay and Indeed• 🔄 Indexing decisions based on user behavior and job quality• 📈 Scaling SEO with crawl budget and internal linking strategies• 🤖 The emerging SEO impact of LLMs and AI assistants• 📊 Using log files and synthetic prompts to track LLM citations• 🗺️ Navigating dual audiences: job seekers vs employers• 🔗 The real influence of brand and PR in SEO success• 💬 How FAQs and structured content affect visibility in LLMsChris reveals how a search experience led by AI and user intent is rewriting the rules of SEO. If you're in SEO, content strategy, or digital growth, this episode is a must-listen.✅ Subscribe for more expert SEO insights every week!💬 What’s your take on SEO’s future with LLMs like ChatGPT and AI overviews? Drop your thoughts below!🔗 Useful Resources & Links from the Episode• Chris Reynolds on Linkedin• Chris' personal website Q for Query• Indeed Hiring Lab Data Portal Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we dive deep into LinkedIn Ads with AJ Wilcox, the founder of B2Linked and one of the top voices in B2B advertising. AJ shares his journey from SEO to mastering LinkedIn ads, discussing the nuances of account setup, bidding strategies, and the importance of understanding the learning phase.With over $200 million in LinkedIn ad spend managed and direct experience with some of the platform's biggest accounts, AJ reveals the real best practices, the mistakes to avoid, and how to actually scale without burning through your budget.Whether you're running a five-figure campaign or managing seven-figure ad budgets, AJ breaks down:• What not to trust in LinkedIn’s default settings• Why audience expansion could tank your campaign• The secret to scaling with control using CPRU (Cost Per Retargetable User)• How to structure your funnel for remarketing from day one• Tips to avoid learning phase pitfalls and improve your relevancy score• Budget-saving tactics from bidding to placements• Audience segmentation that reveals surprising conversion insights• Lead form field strategy to maximize conversions and sales team success• Managing teams with the 80% rule for consistent client performance📊 In This Episode 🔧• AJ’s journey from SEO to becoming a LinkedIn ads powerhouse• The biggest mistakes marketers make with LinkedIn Ads defaults• Why manual bidding beats “Max Delivery” in most cases• How to achieve $0.09 cost per retargetable user (CPRU)• A three-stage funnel strategy that converts in high-cost channels• The truth behind LinkedIn’s job title targeting vs. job function targeting• Pro-level metrics AJ uses that LinkedIn doesn’t show you• How to delegate without sacrificing client satisfaction• Favorite tools and unexpected ad platforms worth testingUnlock expert-level strategies to reduce waste, maximize ROI, and scale your B2B LinkedIn ad campaigns efficiently.👉 Subscribe for more marketing insights from the best in the industry.💬 Drop a comment sharing your biggest LinkedIn Ads challenge, we might tackle it in a future episode!🧰 Key Resources & Tools Mentioned• AJ’s company: B2Linked• AJ’s podcast: The LinkedIn Ad Show• AJ Wilcox on Linkedin• Free LinkedIn Ads Startup Checklist• Free LinkedIn Ads Advanced Guide Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - We sit down with Matt McGee, founder of the SEO Savvy Agent, to unpack why most real estate agents struggle with SEO, and what to do about it. From earning organic leads to dealing with IDX duplicate content, Matt shares decades of experience from journalism, in-house SEO, and working alongside major digital platforms.This episode is essential for any real estate pro ready to ditch paid leads and build a long-term, sustainable SEO strategy that actually works.🎧 Whether you're a realtor trying to scale your business or a marketer navigating AI disruptions, this episode is packed with timeless and tactical wisdom.🏘️ In This Episode• Why short-term real estate marketing fails• Matt’s career shift from media to real estate SEO• The real reason most agents resist SEO and how to overcome it• How IDX listings create massive duplicate content issues• Why Google trusts brands with branded search volume• Using E-E-A-T principles to create standout real estate content• The reality of AI in real estate search (it’s not there yet!)• A powerful story about career transitions, personal loss, and resilience• How Matt helped his wife become the top agent in her region• Practical KPI tips every agent should track todayThis episode is your blueprint for building digital authority in an industry that resists change. 🎯✅ Enjoyed Matt’s take on long-term real estate SEO? Hit Subscribe so you never miss another expert-packed episode.💬 Have you tried moving away from paid leads in your real estate business? Drop a comment below and share your experience!🧰 Key Resources & Tools Mentioned• Matt McGee on LinkedIn• The SEO Savvy Agent Official Site• Cari McGee Real Estate Team• Sierra Interactive Real Estate CMS Platform• Search Engine Land• Ask the Realtor Content Series Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode of the Page 2 Podcast, we welcome Duane Forrester, SEO pioneer, former Bing evangelist, and founder of UnboundAnswers.com. Duane dives deep into how AI is reshaping the world of search and what that means for content creators, SEOs, and businesses alike. From the evolution of Bing Webmaster Tools to the semantic structures that drive modern optimization, Duane shares battle-tested insights on how to stay visible in a world where large language models rewrite the rules.This episode isn’t just about SEO — it’s about the critical thinking, systems awareness, and storytelling skills needed to lead in a world powered by AI.🧠 In This Episode (🤖 AI Meets SEO):• Duane Forrester on launching Bing Webmaster Tools & Schema.org• Why AI hasn’t killed search, it has fractured it• Semantic density vs. semantic overlap explained• The critical role of chunking strategies in modern content• How to train AI to be part of your SEO team• The emerging importance of people management in SEO• Why job titles don’t matter. Doing the work does• Universal verifiers: what they are and why they matter• How to future-proof your SEO skills and team structure• Tools Duane is building and the AI-infused future he sees comingDuane delivers an unfiltered, deeply informed perspective that bridges the past and future of search. Whether you're a marketer, SEO, or content strategist, this episode will reframe how you think about AI’s role in your work.📢 Subscribe to stay ahead in the ever-evolving world of search and AI.💬 Comment below: What’s your biggest challenge when integrating AI into your SEO strategy?🔗 Resources & Mentions• Duane Forrester on Linkedin• Unbound Answers• Schema.org• Duane Forrester Decodes Substack• Which SEO Jobs AI Will Reshape & Which Might Disappear• The Verifier Layer: Why SEO Automation Still Needs Human Judgment Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita welcome back Kevin Indig for a deep dive into the changing SEO landscape in 2025. From AI overviews reshaping Google search to new content strategies, Kevin shares actionable insights for brands navigating the future of organic growth.Kevin breaks down his groundbreaking studies on e-commerce SERPs, usability in AI-driven search, and the evolution of trust in online content. Whether you’re a marketer, SEO pro, or brand leader, this episode gives you the frameworks and tactics you need to adapt in an AI-first search world.Whether you're an SEO, marketer, or brand strategist, this is a must-watch to future-proof your search strategy as we head into 2025.☕ In This Episode (Key Takeaways):• Kevin’s coffee ritual and why rituals set the stage for great work• The growth of Growth Memo and moving into video-first content• Insights from analyzing 35,000+ queries on SERP features in e-commerce• How AI overviews are replacing product grids in Google Search• Why image carousels dominate and what that means for shopping discovery• Strategies for Black Friday / Cyber Monday campaigns in an AI-driven SERP• Key findings from Kevin’s LLM & chatbot study (Wikipedia, Reddit, LinkedIn, YouTube as sources)• Should brands block AI crawlers? The economics of content in 2025• Content simplicity, structure, and trust signals that matter most now• Link building’s shifting role — mentions vs. backlinks in the AI search era• New SEO KPIs: influence, share of voice, and brand trust over clicks• Predictions on what Google Search will look like in the next 12–24 monthsThis episode arms you with the insights you need to rethink SEO strategy for the AI era.✅ Subscribe to the Page 2 Podcast for more expert conversations on SEO, marketing, and growth.💬 Comment below: How are you adapting your SEO strategy for AI-driven search?🔗 Links & References from the Episode• Kevin Indig on Linkedin• Growth Memo Newsletter• AI Overviews Usability Study• Google E-commerce SERP Features 2025 vs. 2024• LLMs and Content Structure• Measurement Shifts Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode of the Page 2 Podcast, we site down with Michelle Morgan, co-founder of Paid Media Pros and one of the most respected voices in PPC, to talk about how paid media actually works for B2B. Michelle dives deep into the evolving landscape of Google Ads, LinkedIn, YouTube, Facebook, and more, sharing practical strategies for marketers navigating automation, AI, and ad fatigue.From performance-max campaigns to CRM integrations, she shares how to build scalable, conversion-focused funnels that move beyond "just check the AI box" and instead focus on clarity, intent, and control. Whether you're in eCommerce or B2B SaaS, this is your playbook for paid media that delivers.📊 In This EpisodeHow Michelle grew Paid Media Pros into a 45K+ subscriber YouTube channelWhy YouTube ads do work for B2B—and how to sequence them effectivelyTactical retargeting strategies across platformsThe truth about automation and why “just checking the AI box” isn’t enoughUsing CRM data to train ad algorithms for better lead qualityWhy most B2B landing pages still fail—Michelle's no-BS adviceWhen to use Performance Max (and how to avoid spam leads)LinkedIn’s ad ecosystem: document ads, conversation ads, and CEO thought leadershipMicrosoft Ads vs. Google Ads: where’s the real value?Facebook Ads fragility—how to scale spend without tanking performanceMichelle’s take on TikTok vs YouTube Shorts for discoveryThe one thing she’d tell her younger PPC self (and a hilarious golf question to close)🎧 This episode is your crash course in smart, no-fluff paid media that scales.🔔 Subscribe to catch future episodes with top voices in SEO, PPC, and digital strategy.💬 Comment below: What’s your biggest challenge with paid media right now?🔗 Links and Resources Michelle Morgan on LinkedinPaid Media Pros YouTube ChannelPaid Media Pros Official Site Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Luigi Ferguson, who leads holistic search at Intuit (QuickBooks), joins Jon and Joe to break down the future of search. It’s no longer SEO or SEM—it’s all about playing on the same battlefield. Luigi explains why collaboration between paid and organic teams is no longer optional and how AI is reshaping the rules.From AI Max and automation to fighting click fraud, affiliate strategy, and rethinking content for AI Overviews, Luigi shares hard-earned wisdom from his time at McAfee, Yahoo, Critio, and now Intuit. If you’re in search marketing or performance strategy, this is a must-listen.📊 Whether you're struggling with attribution, planning content for LLMs, or optimizing shopping feeds, this episode gives you tools and perspectives that apply today—and tomorrow.📌 In This Episode (🔍)• The “one battlefield” mindset: paid vs organic is an illusion• How to align SEO & SEM teams—and why you must• AI Max, automation & the death of granular control• Fighting fraud and low-quality leads in PMax campaigns• How to rethink ROI in a post-click world• Planning content for AI Overviews and impression-heavy SERPs• Using call center data to power high-impact content• Why knowing your _non_-customer matters too• Strategies for affiliate monitoring and brand term protection• Optimizing shopping feeds with real search behavior in mind• Tentpole marketing: balancing long-term planning with war room agility• Predictions on the future of Google’s SERP with AI front and centerThis episode is packed with insights to level up your marketing strategy and prep for the fast-evolving world of search. Whether you're scaling B2B or battling click fraud, this convo will reshape how you think about search.🎧 Don’t miss it!👍 Subscribe for more insights on search, AI, and digital marketing strategy💬 What’s your take on the AI vs human content debate? Drop your thoughts in the comments!🔗 Links and Resources • Luigi Ferguson on Linkedin• Impact of Google Map Pack ads• ChatGPT disrupting Chegg Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - What happens when the gatekeepers of search stop sending traffic, but still take the content? In this milestone Episode 90, Marshall Simmonds (Defined Media Group) joins us to trace SEO’s journey from white-text-on-white-backgrounds to log-file analysis, AIO, and LLM.txt—plus what publishers must do right now. He even shares the wild story of spinning up a mirror test server so Google (and others) could pound on About.com to refine their crawlers.We dig into why watching server logs matters more than ever, how “dark traffic” is back, and why author authority and structured content still win—despite shifting consumption and murky attribution in AI-assisted search.Marshall also takes us behind the scenes on unlocking The New York Times archive (and why it crushed for traffic and revenue), plus a pragmatic take on AIO monetization, blocking AI training vs. real-time access, and the early but evolving role of LLM.txt.🧠 In This Episode:• The About.com “test server” era: letting engines crawl a mirror site to improve their bots—what Marshall learned by “watching the watchers.” • Why log files are mission-critical again as dark traffic surges and LLM crawlers multiply. • Enterprise-grade log tooling & options: Sitebulb, Screaming Frog, Splunk—what to use when. • Crawl budget signals hiding in plain sight: the Search Console “Crawl stats” report. • NYT archive strategy: opening history for scale, membership, and revenue (and why it worked). • E-E-A-T before the acronym: building human authority into content and authorship. • LLM.txt today: yes, it’s crawled; no, standards aren’t settled; how teams are exposing it. • AIO reality check: impressions up, clicks down; what’s converting (and why patience pays). • Blocking AI training vs. real-time use: robots.txt limits, legal gray zones, and first-line defenses. • Holistic marketing > channel silos: brand, email, social, search, Discover—working together.If you've ever wondered where SEO has been and where it's headed, this conversation with Marshall Simmonds is essential listening.📌 Subscribe for more insightful episodes on SEO, AI, and digital strategy.💬 Comment below: How are you adapting your SEO strategy in the age of AI and dark traffic?🔗 Links & Resources Mentioned• Marshall Simmonds LinkedIn• Defined Media Official Site• Page 2 Podcast Noah Learner episode Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - What does it take to run a multi-brand content machine—and decide what not to publish? Ryan McGonagill, VP of Content at Centerfield, breaks down how his team powers 10+ owned brands like business.com and security.org while keeping content simple, useful, and relentlessly user-first. We dig into why personalization beats flashy interactives, and how to design for real decisions—not vanity metrics.You’ll hear the refresh system that keeps nothing older than a year (and why ISP deal pages may need updates every ~2 weeks), plus how seasonality (think moving season) reshapes the calendar. Ryan also unpacks verticalized expertise, the team’s “gold standard” quality bar, and why user value beats dwell-time games every time.On the PR side, we talk about crafting hooks that surprise and earn coverage, the DEI pronoun study that drew massive press (and even an Elon Musk reply), and how Ryan thinks about links vs. referral traffic. We close with a pragmatic take on AI, where human judgment is non-negotiable and LLMs assist without replacing expertise.Finally, Ryan shares why content structure may matter even more as AI overviews evolve—and the single best link he’s ever earned.🧠 In This Episode• Centerfield’s model: owning acquisition end-to-end and publishing across ~10 brands, from business.com to security.org. • Personalization > “cool” interactives: give users simple, relevant tools (even a basic calculator). • “User first” beats dwell-time hacks—ship what helps people decide, not what inflates metrics. • The refresh playbook: nothing older than a year; ISP pages reviewed ~biweekly; plan around seasonality (e.g., moving May–Sep). • Verticalized writers + editors and a non-negotiable “gold standard” (third-party + firsthand expertise, real photos). • How to prioritize: fortify winners before chasing breadth; align SEO (traffic/rank) with content’s profit focus. • PR that lands: lead with surprising data and media-worthy angles; why links > referral traffic from research. • AI in the workflow: frequent LLM upgrades, but keep human touchpoints for judgment, reviews, and accuracy.This episode is a tactical blueprint for scaling content that _actually helps people decide_—and earns the kind of links and trust that last.📢 Subscribe for more expert insights on content marketing and SEO!💬 Comment below: What's your biggest challenge with content personalization or AI in your workflow?🔗 Websites & Brands:Centerfield Official SiteRyan on LinkedIn🧪 Notable Studies/Articles Referenced:DEI Pronoun Study – A viral study Ryan produced that got national media coverage (including a comment from Elon Musk).Marketing Interns Study on Job Market – Innovative research using interns to analyze the job market.LLM Comparison Article on Business.com – Compared outputs from various AI models for quality. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - Most marketers are only using 20% of Google Analytics 4’s capabilities — and it’s costing them big. In this episode of the Page 2 Podcast, we sit down with Brie Anderson, founder of Beast Analytics and one of the earliest voices bringing clarity to the chaotic transition from Universal Analytics to GA4.Brie shares why small tracking errors can lead to massive strategic blind spots, how to fix bad data before it misleads you, and why GA4’s Advertising tab is a goldmine — even if you never run ads. She also breaks down her BEAST Framework, revealing exactly how to audit, analyze, and act on your data for real business growth.Whether you’re an SEO, media buyer, or marketing strategist, this conversation is packed with actionable insights to make your analytics truly accessible and actionable.📊 In This Episode:• Why most marketers only tap into a fraction of GA4’s potential• The high cost of bad data — and how to prevent it• Brie’s BEAST Framework for reliable, strategic analytics• Common GA4 migration mistakes (and how to fix them)• Unlocking the hidden power of GA4’s Advertising tab• How to spot and leverage multi-touch attribution data• Tips for integrating Google Search Console with GA4• Future trends in AI-driven analytics (and their pitfalls)Brie delivers a masterclass in making your marketing data work harder for you — with a healthy dose of real talk about the industry’s blind spots.Subscribe to never miss a deep dive into the tools, tactics, and trends shaping digital marketing.💬 Comment below: What’s the most valuable insight you’ve learned from your analytics data lately?🔗 Links & Resources Mentioned• Brie Anderson on LinkedIn• Brie Anderson on YouTube• Beast Analytics Official Site Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - Tyson Stockton, Co-founder & COO of Previsible.io, unpacks the challenges and strategies behind merging two distinct SEO agencies: Previsible.io and Internet Marketing Ninjas. Tyson shares candid insights about integrating teams, managing culture, and redefining roles while preserving legacy. We also explore how AI is reshaping the SEO industry, driving a renaissance in link building and authority building strategies.🧩 In This Episode:• Navigating the complex integration of two SEO agencies• The importance of cultural fit and open communication• Strategic insights on preserving legacy and heritage post-merger• Adapting SEO services to remain relevant amidst AI evolution• How link building is evolving in the AI era• Developing effective career paths within SEO teamsTyson provides valuable lessons for agency owners and SEO professionals navigating mergers, acquisitions, and evolving search landscapes.🔗 Links & Resources Mentioned• Tyson Stockton LinkedIn• Internet Marketing Ninjas• Previsible.io• Voice of Search Podcast• 2025 SEO Jobs Report• 2025 SEO Compensation Trends• Page 2 Podcast Nick LeRoy episode🔔 Subscribe for more expert insights into SEO strategies and agency management💬 Comment below with your experiences or questions about merging SEO teams or adapting to AI-driven SEO. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark welcomes Lou Cohen, Chief Digital Officer at EY Americas, for a candid and deeply insightful conversation. From his roots as a comic book store founder to leading digital strategy at one of the world’s largest consulting firms, Lou shares hard-earned wisdom on staying ahead in a rapidly evolving marketing landscape.They dive deep into how EY is tackling the rise of generative AI, why “geo” (Generative Engine Optimization) is reshaping SEO as we know it, and how platforms like Reddit and Snapchat are influencing content strategies. With his dual role as an educator and executive, Lou offers unique perspective on the skills marketers need in today’s world—and why understanding consumer behavior still trumps any algorithm.Don’t miss this powerful blend of mentorship, strategy, and foresight from one of digital marketing’s sharpest minds.📚 In This Episode• How Lou transitioned from comic book entrepreneur to Chief Digital Officer at EY• EY's approach to AI discoverability and content sourcing for LLMs• The new era of SEO: what “geo” really means and why it matters• Why Reddit is critical to EY’s future marketing strategies• How teaching keeps Lou ahead of industry trends• Balancing brand compliance with authentic engagement on niche platforms• Strategies behind award-winning content partnerships with Reuters and CNBC• Career advice for marketers in a post-AI world• Whether college still matters in the age of AI• Lessons from EY’s global website migration effortLou brings a refreshing honesty to leadership, marketing, and mentorship. This episode is a must-listen for anyone navigating the future of digital.📢 Subscribe to get expert insights from top marketing leaders: https://open.spotify.com/show/4mMTmBqGA8VpGGL7ItUtGk?si=5f839019f61b40e7💬 Comment below: What platforms or strategies are you using to stay ahead of the AI curve?Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com)🔗 Links & Resources Mentioned• EY: https://www.ey.com/• Lou Cohen on Linkedin Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - What if your best SEO strategy has nothing to do with Google rankings? In this episode, Jon and Joe dive deep with Stephan Bajaio—CEO of VibeLogic and CMO at Turno—about why the future of SEO and marketing hinges on solving the right problems, breaking down silos, and leading with empathy.Stephan brings hard-earned wisdom from scaling Conductor's SEO team and his eye-opening time at WeWork. He challenges the old way of marketing, advocating for SEO as a center of excellence and a tool for understanding people—not just traffic. From startup philosophy to AI content chaos, this episode redefines what it means to build with purpose in the modern marketing landscape.🔍 In This Episode• Why SEO data should live outside the SEO channel• Stephan’s mantra: "If you're not helping people, you're just selling stuff"• How real authorship defends against AI content sprawl• Why most brands beat themselves—not their competitors• Lessons from scaling at Conductor and navigating WeWork• How intention > tactics in modern marketing strategy• The future of SEO in a world driven by AI• Why a flipped org chart might be your most powerful growth tool• Building products vs. services: Stephan’s next move with VibeLogic• Center of excellence vs. marketing channels—what wins long-term?This episode offers a blueprint for modern leaders looking to scale smarter, build teams with meaning, and fall in love with the right problems.📢 Subscribe:Don’t miss future episodes packed with marketing wisdom and founder stories—subscribe now!💬 Comment:What’s one marketing silo you’ve seen hold back real progress? Drop your experience in the comments!🔗 Mentioned Links & Resources• VibeLogic – Stephan Bajaio's SEO consultancy and platform.• StephanBajaio.com – Stephan's personal website.• LinkedIn – Stephan's LinkedIn profile.• Will Reynolds – Founder of Seer Interactive, noted for his SEO transparency philosophy.• Lily Ray – SEO expert known for her work on E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness).• Rand Fishkin – Founder of Moz and author of Lost and Founder, often referenced for his critiques of venture capital.• Lost and Founder – Book by Rand Fishkin about startups and the realities of VC-backed growth.• Hook Agency – Run by Tim Brown, focused on niche marketing for the roofing industry.• John Doerr – Known for OKR methodology; quote referenced: “Not everything that matters can be measured, and not everything you measure matters.” Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode of the Page 2 Podcast, Akvile DeFazio of AKvertise shares her incredible journey from working in physical therapy clinics to becoming a powerhouse in social media advertising — including the wild story of how saying “no” got her dinner with Richard Branson.Akvile breaks down her tactical playbook for scaling social ad campaigns, leveraging AI tools for efficiency, building a boutique agency without sacrificing personal client touch, and choosing platforms like Reddit, TikTok, and Meta for different business goals. You’ll also learn how she rotates creatives, optimizes video content for attention, and when it’s time to say no to a client.Whether you're a small business owner or running campaigns for global brands, this conversation is packed with actionable insights.📌 In This Episode (📱)How a gutsy “no” led to dinner with Richard BransonThe shift from physical therapy to digital marketingBuilding a lifestyle agency without traditional scalingWhy Akvile prioritizes video ads and how to hook viewers in 3 secondsUsing AI tools like Julius.ai and ChatGPT to gain back timeWhen to say no to underpaying clients — and how that can work outBest ad types and creative testing strategiesTikTok, Reddit, and Meta Ads — what works where and whyWhy B2B leads are now cheaper on FacebookCreative fatigue: how to spot it and fix itPlanning for a future of AI-driven campaignsDiscover how a creative and scientific mind finds balance in paid social — and why personalization and gut instinct still win the day.👍 Enjoyed this episode? Make sure to subscribe for more insights from marketing leaders!💬 Comment below: Have you ever said no to a client — and it worked in your favor? We’d love to hear your story!📎 Mentioned Links & Resources: Akvile DeFazio on LinkedinAkvile DeFazio on XAkvile DeFazio on ThreadsAKvertise Official WebsiteDigital Tools for Social Media Marketers & AdvertisersJasper (AI copywriting tool)Julius AI (AI-powered data analysis)Rose.ai (data & spreadsheet AI tool)Company Of One: Why Staying Small Is the Next Big Thing for BusinessChapters00:00 Introduction to Akvile's Journey03:09 The Bucket List Experience with Richard Branson06:06 Transitioning from Physical Therapy to Digital Marketing09:01 Building a Lifestyle Business in Digital Marketing11:58 Leveraging AI Tools for Efficiency15:05 Consulting as a Business Model17:58 Launching Digital Products for Small Businesses20:55 Best Practices for Video Marketing23:56 Creating Effective Video Content27:02 Testing AI Tools in Advertising28:48 Exploring Ad Features and Options31:01 Testing Strategies for Effective Advertising34:51 Understanding Ad Fatigue and Creative Cycling39:26 Advertising on Reddit: Strategies and Insights41:25 Navigating TikTok Advertising Challenges43:13 B2B Advertising Trends and Insights45:19 Key Metrics for Evaluating Ad Performance46:58 The Future of Advertising: Automation and AI52:51 Predictions for Successful Ads in the Future Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

In this episode of the Page 2 Podcast, we sit down with Patrick Hathaway, co-founder and CEO of Sitebulb, a standout technical SEO crawler tool that has evolved from a desktop solution to a powerful cloud platform. Jon Clark and Joe dive into how Sitebulb carved a niche in a crowded SEO tool landscape, what makes its "hint-based" reporting so game-changing, and how it's built to thrive in the AI and JavaScript-heavy SEO future.Patrick shares the behind-the-scenes of Sitebulb's product strategy, the role of customer feedback in tool development, and why structured data and fundamentals still matter. Learn about the challenges of SEO in the AI era, log file analysis for enterprise, and new insights into how LLM crawlers interact with websites.🚀 Whether you’re running audits for clients or navigating SEO for an enterprise site, this conversation is packed with takeaways that will upgrade your strategy.🔍 In This Episode• How Sitebulb grew from a desktop tool to an enterprise cloud platform• The strategic decision that made Sitebulb stand out—hint: it’s all about "hints"• Why JavaScript SEO and regular audits matter more than ever• Insight into AI crawlers and how they differ from traditional bots• Sitebulb’s plans for integrating task management and user-defined segments• How structured data and content optimization are evolving in the AI age• Behind the scenes of Sitebulb’s State of JavaScript SEO Report• The future of SEO in an AI-first search experienceStay ahead in SEO by understanding the tools and tactics built for tomorrow’s web.📎 Mentioned Links & Resources: Patrick Hathaway on LinkedinPatrick Hathaway on XPatrick Hathaway on BlueskySitebulb Official SiteSitebulb Hint Section2024 Javascript SEO ReportJavaScript SEO TrainingMatt Barby LinkedIn post Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

How do you manage SEO for tens of millions of pages that drive renters, landlords, AND national press? Zach Chahalis—VP of SEO at Apartments.com—joins host Jon Clark to reveal the playbook behind enterprise-level search success. From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking content, Zach breaks down the systems that keep America’s top rental marketplace ahead of Google’s ever-shifting SERPs and AI Overviews.🏢 In This Episode• How Apartments.com approaches SEO across 20M+ pages• Agile workflows: integrating daily stand-ups, PI planning & sprint demos• Scaling hyper-local content with proprietary rental and cost-of-living data• Structured data, title formulas & other “boring” tactics that still move the needle• Using AI agents for efficiency (content QA, Fair Housing compliance & more)• Mitigating traffic loss from Google’s AI Overviews and LLM crawlers• Smart redirect rules & platform pitfalls during massive site migrations• Negotiating dev tickets: writing stories developers want to shipMaster the fundamentals and the future of enterprise SEO with real-world tactics you can steal today.👍 Subscribe for more actionable SEO deep dives every week💬 drop a comment telling us your biggest challenge scaling search.📎 Mentioned Links & Resources: Zach Chahalis on LinkedinZach Chahalis on XZach Chahalis on BlueskyZach Chahalis Personal WebsiteApartments.comPubcon "Don't Get Left Out in the Rain"Zach Chahalis Episode #2 Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com -  In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehata—former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdash—to unpack how AI and Google Discover are rewriting the rules of news distribution.John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility. He reveals why keywords are becoming less relevant, how Google’s personalization and categorization engines actually work, and what publishers must do to survive—and thrive—in this rapidly evolving ecosystem.Tune in for actionable strategies on paywalls, content refreshing, newsletter growth, and building AI-resilient newsrooms.🐍 In This EpisodeWhy Google Discover now drives 65–70% of news traffic—surpassing searchHow AI Overviews & LLMs answer queries before users even click headlinesThe rise of entity & category optimization over legacy keyword targetingData-backed tactics for refreshing evergreen content & choosing which URLs to consolidateSmart paywall strategies: teaser experiences, email-gate funnels & dynamic messagingBuilding newsletters, apps & tokenized models to future-proof publisher revenueA preview of NESS Conference 2025—meet the industry’s top AI & news expertsThis is a must-listen for newsrooms, digital marketers, and SEO professionals navigating the shifting landscape of search, traffic, and monetization.📎 Mentioned Links & Resources: John Shehata on LinkedinJohn Shehata on TwitterNewzDashGDdashNESS Conference 20252025 News AIO StudyJohn's SEO Week PresentationThe Publisher's Survival Playbook Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - What happens when a former skateboard brand founder becomes the SVP of SEO at one of the largest digital marketing agencies in the world?In this episode, we sit down with Sean Stahlman of Razor Fish to dive deep into the evolution of SEO within large-scale agencies, how AI is reshaping the search landscape, and why SEO is increasingly being viewed as a brand channel. From career development to cutting-edge tools and strategy, Sean shares rich insights and stories that chart a fascinating journey through the highs and challenges of search at scale.🌐 In This Episode• Sean's unorthodox journey from skateboarding to SEO leadership• How Razor Fish structures career growth in SEO• Why SEO is becoming central to brand strategy• The impact of AI on search and how to prepare for it• Real-world strategies for generative engine optimization (GEO)• Managing large SEO teams and cross-functional collaboration• Reimagining metrics in the AI-driven search era• The collaborative win behind mortgage.com and New York Life• Advice for aspiring SEOs navigating today’s evolving landscapeWhether you're deep in SEO or exploring the future of digital marketing, this episode delivers practical wisdom and thought leadership from one of the industry's veterans.👉 Subscribe to stay ahead in search!💬 What are your thoughts on AI’s role in shaping SEO? Drop a comment!📎 Mentioned Links & Resources:Sean Stahlman on LinkedinExploring AI's Impact on SEO (Conductor Webinar)Mortgage.comAVA Digital Award (Gold) - NY LifeRazorfish Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with local SEO guru Claudia Tomina to uncover the most effective tactics for dominating local search in 2025. Whether you're a restaurant, lawyer, or roofer, Claudia shares invaluable insights on auditing Google Business Profiles, choosing the right categories, navigating service areas, and dealing with the dreaded GBP suspensions.She also discusses how user behavior, popular times, and review strategy impact your visibility — and how to stay ahead in the age of Google's AI-powered local results. If you manage a multi-location business or serve a wide geographic area, you can't afford to miss this!🧭 In This EpisodeHow to perform a winning Google Business Profile auditWhy category selection is a top ranking factorThe truth about service area businesses and hidden addressesHow “popular times” can impact local rankingsTips for avoiding and recovering from GBP suspensionsUsing citations and third-party tools effectivelyReview recency, consistency, and how AI is policing fake reviewsLocal SEO myths debunked: metadata, call tracking, NAP consistencyGoogle's AI mode and what it means for local search in the next 12 monthsGet ahead of the competition and future-proof your local SEO with Claudia’s expert advice!📌 Subscribe for more expert insights, and don’t forget to leave a comment sharing your biggest takeaway or local SEO challenge!📎 Mentioned Links & Resources:Claudia Tomina on LinkedinReputationARMGoogle's Popular Times GraphVideo Verification on Google BusinessTop 11 GMB Ranking Factors Google's Gemini AI Flagging Fake ReviewsGMB Everywhere (Chrome Extension) – for discovering related Google Business Profile categoriesGoogle Forum for GBP Support – escalation path for profile suspensions or issues Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - Jon Clark and Joe DeVito dive deep with Noah Learner—Director of Innovation at Sterling Sky and founder of the SEO Community—unpacking groundbreaking concepts like Google’s Query Fan Out technique, the ROSP (Return on Search Page) metric, and how AI Mode will reshape search monetization. Discover actionable insights on structured data experiments, future content strategies, and ways to stay ahead in an AI-first landscape.Discover how these changes impact your SEO strategy, from technical optimizations to structured data and user engagement. 🎯 In this episode:• What "Query Fan Out" is—and why it's a game-changer for SEO• The introduction of "Return on Search Page (ROSP)" and why it matters to Google• Why rank tracking is becoming obsolete—and what's replacing it• How AI overviews and synthetic queries impact content strategies• The critical role of structured data and schema in AI-driven SEO• How Noah builds automated data pipelines using APIs for SEO insights• Why testing and experimentation is essential for future-proofing SEO strategies• The growing role of local SEO and video content in the age of AI• Behind-the-scenes insights into managing the SEO Community Slack groupNoah Learner offers a blueprint for navigating the complexities of modern SEO, emphasizing the importance of innovation, automation, and continuous testing.🎧 Listen & Subscribe:Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Don’t forget to leave a review and share with your team.📎 Mentioned Links & Resources:Episode on YoutubeThe SEO CommunitySterling Sky IncorporatedPostamaticGoogle patents on Search with Stateful ChatQforia (tool by Mike King)Barry Adams’s LinkedIn post about news publishers’ click lossesCindy Krum Episode on Fraggles Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this must-listen episode of the Page 2 Podcast, Mike King (founder of iPullRank) returns for a deeply technical and philosophical conversation about the future of search. From the fallout of Google I/O to the rise of AI Overviews and the evolving utility of tools like Profound, Mike breaks down what’s next for SEOs—and why the entire playbook needs to change toward . Learn why impressions are the new KPI, how to optimize for synthetic queries, and why relevance engineering could be the only way forward.🔍 In this episode:• Mike’s raw reaction to Google I/O and the existential threat to traditional SEO• The concept of “relevance engineering” and why SEO needs to evolve• Why impressions and brand awareness are becoming core SEO KPIs• Google's “query fan out” technique and how it reshapes keyword research• Why rank tracking is dead and new metrics like visibility and citations matter more• The case for treating search as a branding channel, not just a performance one• The future of Google Search Console and what it’s still missing• The gap between current SEO tools and what practitioners actually need• How AI mode, reasoning, and semantic triples influence optimization• Mike’s prediction: in 12 months, the default Google experience will be AI-firstMike King offers a reality check and roadmap for SEOs ready to embrace change—and lead it.🎧 Listen & Subscribe:Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Don’t forget to leave a review and share with your team.📎 Mentioned Links & Resources:• iPullRank – Mike King’s SEO and content strategy agency• Profound – Mike's next-gen SEO platform built for the AI era• The Future of Search: A Recap Discussion of Google I/O• Relevance Engineering Framework – Deep dive into Mike’s technical methodology• Mike King on LinkedIn• Mike King on X / Twitter Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In Episode 76 of the Page 2 Podcast, we're joined by SEO consultant, writer, and Reddit community wrangler Nick LeRoy. As the first episode of Season 4, this one hits hard with fresh takes on what SEO looks like in 2025. Nick dives into the evolution of his weekly newsletter SEO for Lunch, owning and optimizing SEOJobs.com, and why Reddit may be the new frontier for organic visibility. We also talk AI overviews, enterprise link building, and why SEO can no longer “polish the turd.”🧩 In this episode:• The origin and pivot of Nick’s SEO for Lunch newsletter• Why SEOJobs.com was born out of frustration with job searches• How Nick took over the r/SEOJobs subreddit (without spending a dime)• The state of link building today—and why it’s resurging• Using affiliate and PR channels to win in AI-driven search• Why SEO can’t “save” bad products or businesses anymore• Why “trust me, bro” attribution doesn’t cut it in the boardroom• The risk of tying SEO measurement too tightly to organic channel data• How Reddit traffic is affecting visibility—and why it’s now an organic channel• What SEOs need to do to survive the AI shift in 2025Nick delivers a refreshingly candid perspective on what it takes to stay relevant in a post-AI, post-rank-tracking world.🎧 Listen & Subscribe:Be sure to follow the Page 2 Podcast on your favorite platform, and leave a review if this episode gave you a fresh perspective on SEO's evolving role.📎 Mentioned Links & Resources:• Nick LeRoy’s Official Website• SEO for Lunch Newsletter• SEOJobs.com – Marketing Job Board• r/SEOJobs Subreddit• Follow Nick on LinkedIn• Follow Nick on Twitter/X Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

In the powerful Season 3 finale of the Page 2 Podcast, we welcome Azeem Ahmad—award-winning digital marketer, podcast host, and outspoken diversity advocate. Azeem shares his journey from aspiring sports journalist to leading in-house SEO roles, agency life, and launching the Azeem Digital Asks podcast. This episode goes beyond strategy to talk about self-worth, salary negotiations, and the deep-rooted inequities in the marketing industry. With unfiltered insights and personal stories, Azeem challenges us all to rethink equity, visibility, and opportunity in digital marketing.🌐 In this episode:• How Azeem pivoted from sports journalism into SEO and digital marketing• The difference between agency vs. in-house SEO career paths• Salary disparities and the importance of transparency in the SEO industry• Why he launched his podcast and how it amplifies underrepresented voices• The personal and professional toll of being overlooked due to bias• What inspired his viral article: "Diversity, Inclusion, and Marketing in 2021: Why Has Nothing Changed?"• DEI progress in SEO—what’s working, what’s not, and what’s needed• Practical steps companies and individuals can take to create real change• A candid discussion about privilege, allyship, and accountability in tech• Closing the season with a look ahead and how every voice mattersA must-listen episode for any marketer who believes in equity, authenticity, and growth—on every level.👉 Subscribe for more fearless conversations and real industry stories. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

In Episode 74 of the Page 2 Podcast, we talk with Dawn Anderson, Managing Director at Bertey, international SEO speaker, researcher, and lecturer. From running a construction company to becoming one of the industry’s most respected voices in technical SEO and information retrieval, Dawn shares a truly unconventional and deeply inspiring journey. We discuss the power of self-taught curiosity, the role of formal education in digital marketing, and her academic dive into AI, NLP, and computer science. If you’ve ever wondered what makes Google's BERT tick—or what it’s like to learn SEO from the ground up—this episode delivers in every way.🧬 In this episode:• Dawn's transition from construction business owner to SEO expert• How an information architect changed her perspective on web development• Her academic pursuit of AI, machine learning, and information retrieval• What Google's BERT algorithm actually does—and its real-world SEO impact• Why passion and self-directed learning matter more than any degree• The power of passage ranking, contextual relevance, and NLP in search• A behind-the-scenes look at Dawn's experience speaking at BrightonSEO• Public speaking advice for SEOs just starting out• Misconceptions about traditional education and digital marketing careers• Why understanding search engine architecture can change how you do SEODawn’s journey proves that SEO isn’t just a skill—it’s a discipline where grit, learning, and curiosity win every time.👉 Subscribe to the Page 2 Podcast for more interviews with the brightest minds in SEO. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

In Episode 73 of the Page 2 Podcast, we talk with Chima Mmeje—SEO content strategist, founder of Zenith Copy, and one of the most inspiring voices in the digital marketing space. From writing 100,000+ words a month for a content mill while holding a government job in Nigeria, to becoming a sought-after expert for SaaS brands, Chima shares her incredible journey. She breaks down how to use topic clusters for scalable SEO growth, how to charge what you're worth, and how to build a powerful personal brand even when starting with nothing.💡 In this episode:• How Chima transitioned from hotel work and bartending to founding Zenith Copy• The physical and emotional toll of content mill work—and how she escaped• Finding the courage to charge premium rates and break free from bias• Using LinkedIn and Twitter to build an organic personal brand• How she structures SEO content strategies with topic clusters and long-form content• Her take on integrating value propositions into blog content• Why some of the best-performing posts don’t show up in keyword tools• The importance of writing content that serves the reader—not word count goals• Real talk on bias, burnout, and battling industry gatekeeping• Her unique process for selling content strategy through education and content briefsChima’s story is raw, real, and rich with insights for content marketers, SEOs, and freelancers alike.👉 Subscribe for more inspiring stories and tactical SEO guidance. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

In Episode 72 of the Page 2 Podcast, we sit down with Kevin Indig, Director of SEO at Shopify and host of the TechBound podcast. From building gaming websites as a teen to leading SEO at companies like Atlassian, G2, and now Shopify, Kevin's career is a blueprint for modern SEO leadership. In this episode, he introduces his concept of "Zero-Based SEO," a mindset shift that encourages testing everything from scratch—title tags to templates—to drive scalable, data-backed growth. We also explore the evolution of SEO careers, agency vs. in-house life, and building SEO experimentation frameworks that actually get things done.🧪 In this episode:• Kevin’s journey from gamer kid in Germany to SEO leader at Shopify• Lessons learned from Atlassian, G2, and DailyMotion• What "Zero-Based SEO" really means—and why it matters now• Testing frameworks and tools for SEO experimentation• Why robust testing is essential for modern enterprise SEO• The challenges of implementation and developer collaboration• How to scale SEO across large teams and product orgs• Podcasting vs. writing: how Kevin creates content at scale• How to fight burnout, prioritize your time, and build systems• The future of data-driven SEO and what SEOs can learn from medicineThis episode is packed with career insights, innovative thinking, and tactical SEO approaches for growth-stage and enterprise teams alike.👉 Subscribe for more expert SEO strategies and industry leader interviews! Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

Episode 71 of the Page 2 Podcast features Alina Benny, SEO and Content Lead at Nextiva. Alina shares her remarkable journey from engineering student and aspiring astrophysicist in India to leading global SEO strategy for a major SaaS brand. She opens up about breaking into the U.S. market, overcoming bias, and establishing herself as a content-driven growth marketer. This episode covers everything from content optimization and product-focused SEO to international career building and diversity in marketing.🌟 In this episode:• Alina's unexpected pivot from engineering to SEO• How she built authority with her LinkedIn profile and quantifiable results• Insights into SEO for SaaS and telecom, including high-funnel vs. product content• Smart strategies for scaling content and building internal processes• Navigating U.S. hiring biases and the realities of working remotely from India• How to blend CRO, paid media, and SEO into a cohesive demand gen strategy• Why she believes SEOs must understand product development• Tactical advice on managing sales relationships and mining internal insights for content• Honest reflections on burnout, career resilience, and imposter syndrome• The cultural complexity of India and what Western marketers should understandAlina's transparency, technical expertise, and leadership in SEO make this an episode packed with both inspiration and practical strategies for marketers of all levels.👉 Subscribe to the Page 2 Podcast for more behind-the-scenes stories and tactical SEO advice. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

In this week’s episode, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast.We talk with Hannah about her beginnings in general digital marketing, and how that led her to SEO over a decade ago. She shares how she started at a software company and then moved into many different verticals including legal, education, agencies, bathroom supplies, fitness, and now nutrition. She discusses her best and worst experiences and so much more.For our core topic, we discuss podcasting in SEO, what went into her decision to start the SEO SAS podcast with Sarah McDowell, her favorite experiences, biggest learnings, what it was like to make it to 100 episodes, her best podcasting advice, and why she ultimately decided to step away.Finally, we answer more Twitter questions of the week and award some more Page 2 Podcast merchandise.So get your popcorn ready as we tell Hannah’s SEO story and have another great roundtable discussion.  https://page2pod.com - In Episode 70 of the Page 2 Podcast, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast. Hannah shares her journey from general digital marketing to SEO leadership, her experiences across diverse industries including legal, education, fitness, and nutrition, and valuable insights on starting and sustaining a successful podcast. Hannah offers candid advice about podcasting, managing work-life balance, and handling imposter syndrome.🎧 In this episode:• Hannah’s path from digital marketing generalist to SEO specialist• Behind the scenes of running the SEO SAS podcast• Why collaboration is the essential skill for successful SEO• Practical insights into managing international SEO (hreflang and beyond)• Personal growth and lessons learned from working across multiple industries• Best practices for podcast planning and execution• Navigating imposter syndrome as an SEO professional• Memorable SEO wins and tough learning experiences• Unique perspectives on podcasting challenges and stepping away after 100 episodes• Why trying all areas of SEO is crucial for career growthHannah’s genuine approach and actionable tips make this episode invaluable for aspiring SEOs, digital marketers, and podcast creators.👉 Subscribe to the Page 2 Podcast for more SEO career stories and digital marketing tips! Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - Episode 69 of the Page 2 Podcast features a dynamic double-header with Jaimie Clark, Head of SEO at Wirecutter, and Christine Liang, Director of SEO at The New York Times. They dive into their unique journeys in SEO, transitioning from agency roles into influential positions within two major publishing brands. Learn how they manage SEO strategy at massive scale, effectively collaborate with editorial teams, handle paywalls, and execute large-scale migrations.🎯 In this episode:• Career paths of Jaimie and Christine from agencies to publishing• Strategic insights for publisher SEO• How Wirecutter successfully migrated to NYT’s domain• Tips for managing editorial SEO at scale• Practical strategies for handling paywalls and gated content• Challenges and opportunities in international SEO• Essential tools and resources for SEO professionals• Effective strategies for earning featured snippets and Google Discover visibility• SEO communication and relationship-building advice• Real-life experiences managing high-traffic sitesThis episode provides essential insights into publisher SEO, perfect for digital marketers, SEO professionals, and anyone aiming to excel in SEO strategy and leadership.👉 Subscribe to the Page 2 Podcast for more expert conversations and SEO insights! Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin