The SEO Show

Send us Fan MailWe're going hard on the topic of Suburb Pages in this episode - you can use them to generate high intent local leads via SEO.We're covering the ideal structure, how to build them quickly, what not to do with them and techy tips for ranking locally for the searches and suburbs that matter to your business.Enjoy.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailThis week we're talking about how a typical local service business can show in A.I assistants like Chat GPT, Claude, Gemini.What are they looking at? How do you influence it? Is there such a thing as "ranking" in these tools.We've been testing and plugging away and cover off the key things we've noticed and what you can implement to improve your own visibility.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWe're dipping our toes into the bath and acclimatising to doing an SEO podcast again this week by going on to social media and stealing ideas for the content.Join us as we chat about 5 new SEO questions we dug up on the web aka stole from Reddit.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailAfter a six month hiatus its time to listen to the overwhelming popular demand (at least 3 people messaged us) and bring The SEO Show back. This episode is a quick explainer of the year ahead, then we'll get into decent episodes again.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailThis episode, we're chatting with Dean Salakas, the mastermind behind Party People and now Party Hire Group. Dean spills the beans on how he transformed digital PR into a powerful tool for SEO, focusing on the art of storytelling rather than just chasing links.Whether you're new to the PR game or a seasoned pro, Dean's insights will have you rethinking your approach. WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailHey there, SEO enthusiasts! This week, we're bringing you an insightful chat with Zak Ali, the brains behind the US market of finder.com. If you’ve ever wondered how Google's recent algorithm updates and AI advancements are shaking things up for publishers, you won’t want to miss this one.We kicked things off with a look at the Google Helpful Content Update – a real curveball for big publishers, including affiliate sites like Finder. Zak shared his thoughts on the turbulence and how AI is flipping the open web on its head. The hot topic of AI mode in search results, especially with its current US focus, took centre stage. We explored how Finder navigates AI overviews and the shift towards zero-click searches. Spoiler alert: while traffic might take a hit, the quality of leads can actually improve. We also chatted about ranking in AI results. It’s not just about keywords anymore; it’s about being quoted. Zak emphasised the importance of concise, skimmable content – think of it as crafting every piece for a featured snippet. Plus, the role of video content and enticing titles came up as potential game-changers.Zak didn’t hold back on where he thinks SEO is heading. The future seems to favour those who can blend creativity with technical finesse, and those who build genuine, memorable user experiences on their sites. For all you SEO warriors out there, the takeaway is clear: diversify your presence, keep your content concise and user-friendly, and always be ready to adapt. Oh, and don’t forget to engage with your audience beyond just the written word.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailHey there, SEO gang! This week we’re unravelling the art of selling in the SEO world with the fantastic Steven Khanna, a seasoned sales coach. We all know that while SEOs can be technical wizards, selling isn't always our forte. Steven, who transitioned from running Michelin-star restaurants to SEO sales, shares his insights on marrying sales expertise with SEO know-how.We explore the common pitfalls SEOs encounter in sales, like getting too technical or missing client pain points. Steven emphasises the importance of a well-structured discovery call—it's your golden ticket to understanding and addressing client needs effectively. He also shares tips on closing sales, handling objections, and the magic of a good follow-up strategy.For those struggling with lead generation, Steven advocates for a robust outbound strategy and building trust through genuine engagement. If you’re looking to boost your sales game, this episode is packed with gems!Catch you next time!WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailIn the final of our 4 part ecommerce series we're talking link building. At a certain point, you've got to build that authority. We give a bunch of creative and maybe lesser known ideas you can use to build links to your ecommerce store without breaking the bank in the process.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailThis episode of The SEO Show is all about the nuts and bolts of technical SEO for e-commerce. Michael and Arthur are back for week two of their e-commerce series, and they’re serving up some tasty insights to help you get your site in tip-top shape.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailIn this episode, Michael Costin and Arthur Fabik kick off the first of a four-part series dedicated to E-commerce SEO on "The SEO Show." The series is perfectly timed to coincide with their upcoming exhibition at the Retail Fest conference in May 2025.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailGreg's spilling the beans on his agency's unique (and seriously impressive) approach: building high-quality backlinks without paying a single dollar. Yep, you heard that right. Pure white-hat, earned link building.This episode is packed with actionable insights for anyone tired of sketchy link marketplaces or looking to build a genuinely authoritative online presence. Tune in and level up your link game!WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailThe importance of brand links is a topic often overlooked by SEO professionals who tend to focus more on building links to money pages. But in this episode we reveal why brand links matter more than you might think and give examples on how to go out and get some good ones!WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailThis week we're joined by Ryan Jones from SEOtesting.com to delve into the often-overlooked topic of SEO testing. We all know about A/B testing in the paid traffic world, but what can be done in the SEO world to test?On the topic of testing: Check out this YouTube case study where Michael did a single variable test to see whether links from "write for us" sites still work or not, just because someone on twitter posted a snarky comment!Connect with Ryan:https://x.com/RyanJonesSEOhttps://www.linkedin.com/in/ryan-g-jones/https://www.seotesting.comWANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailOur review of the SEO Mastery Summit 2025 in Ho Chi Minh City, Vietnam delivers unfiltered opinions on what was good, what was bad and our key takeaways from the event. We have no relationship with the event organisers so these are truly transparent thoughts on what worked and what fell short. If you're thinking of heading to Vietnam for the SEO Mastery Summit give this episode a listen.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWe're back answering more listener's SEO questions this week. Enjoy!WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailReady to cut ties with your SEO agency and take things inhouse? It can be tempting to do when you see that monthly cost on your P&L. Is it worth it? In this episode, we take a look at the realities of bringing SEO in-house - from hidden costs and essential hires to the freedoms and frustrations you never saw coming.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailAI-generated content is flooding the internet, we all know it. So we've been banging on about user engagement metrics being ever more important. We believe it's how Google will tell the good content from the bad content, and what it should rank in the search results. This episode reveals the areas you can work on to improve user engagement with your site and hopefully give the big Goog what it needs to see.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWe're pulling out the crystal ball and giving our predictions for the big ticket items in SEO in 2025. We also look back to this time last year to see just how well we did with our 2024 predictions.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailThis week we went in with no notes or planning and just spitballed about SEO for a while. Might keep this segment going, might not - let us know your thoughts.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailIs ranking #1 the be all end all, or is it a touch overrated? We get stuck in to precisely this topic.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailThis week we're PLUNGING into the world of plumbing SEO. We've pulled apart the keyword "SEO sydney" and giving our thoughts on local SEO, link building, content creation and more for the plumbing niche.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailAfter a few years of hearing us you can now see us (well, mainly Michael) on our Youtube channel at https://www.youtube.com/@watchtheseoshow3 videos are live now on the channel and we're looking for your feedback on which style you want to see more of. Let us know your thoughts in the comments, all feedback is gold feedback!WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailLars Lofgren caused a bit of a stir online recently when he published a couple of in depth articles on the shady but very lucrative world of affiliate marketing on Forbes and Reddit.With Google rewarding these two sites in particular with a lot more visibility than is reasonable, it's left them wide open to being exploited by affiliate SEO types - and that's exactly what's happened. Tune in to learn more.Read the Forbes article here and read the Reddit article here.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWe've gone on Twitter and Reddit and stolen SEO content to talk about on the show this week. Enjoy.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWe're back after a little break, and we're here to say SEO is not for everyone. That's right, not every business needs SEO at all times, despite what some SEO sales people might say. It’s okay to not need it and to know that. This episode covers off when you might not need SEO and what some alternative options might be.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailLink building is expensive. But it doesn't have to be. Here are 12 free link building ideas you can use that won't break the bank.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWe're answering more listener questions with the eleventh instalment of our Q&A week. Want to ask us a question? Just hit the "send us a text message" link in the description, or head to theseoshow.co and submit a voice note there.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailHow annoying is it... your site is BETTER than your competitors, but they outrank you in Google. Why is it happening? Well, you can forgot most of the buzzwords in SEO. It probably comes down to your content and your authority. So thats what we've dug into this episode. Stay tuned to the end for a little hack on how to spy on your competitors to find the high authority links to go for.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWhen you're working with an SEO agency you're investing time and money. It would suck to get six months in and discover you're investing it in the wrong place. This episode arms you with the tools you can use to keep your SEO agency honest.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWe're joined by Robert Hoang to discuss conversion rate optimisation. Rob walks us through three real life CRO campaigns he worked on for clients to generate results like a doubling of revenue. We discuss the tools and ways you can go about working on your own CRO - don't miss this episode!WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWe've done three different searches on classic Google search and compared the results to what Perplexity, Chat GPT and Meta A.I have to say. We're told AI is a Google killer, so is it now, and will it be in the future? This episode digs in to try and find out.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailAfter much warning and hype, Google's "site reputation abuse" crackdown (aka the parasite SEO crackdown) is here. It's brand spanking new, but this episode digs into what we've seen so far.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWe're joined by Lou Viveros from Market Solutions this week to talk about selling your digital business. Whether you run an SEO agency, an ecommerce business, SaaS tool or just a website, Lou talks about what to be across to achieve the best sale price possible.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWe've made it to the tenth instalment of our Q&A series where we answer listener questions on SEO. Five more questions done and dusted this episode. If you want to submit one please head to theseoshow.co and click the dots in the menu, then submit an audio recording using the widget - you'll get to hear yourself on the show!WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailThis week we spoke to Greg Merrilees, founder at Studio 1 Design about the importance of conversion lead approach to your website. SEO is great for getting traffic to a site, but what you do to convert that traffic into new business is just as (or even more) important. Greg touches on key conversion design principles as well as common mistakes business owners make with their sites. Connect with Greg at studio1design.com WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailGoogle has gone on an all out offensive with a PR blitz, SEO influencer takedown blitz, manual penalty blitz and an algo update all at the same time... with an attack on parasite SEO to come. We dig into this Google Apocalypse to make some sense of it and figure out if it's time to freak out or keep calm.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWe've built a Webflow site and we love it. After a decade of only building WordPress sites for our own business we've made the leap. This episode covers the pros and cons we've found so far with Webflow along with our thoughts on it from an SEO point of view.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailThis week we're joined by Gabriela Covay to explain how to get high authority, high DR links using digital P.R tactics. These are those juicy press links typically on DR 80 + sites that the "real brands" of the world get. Building your brand and showing you're a real business is an important part of SEO, and Gabby walks us through her digital P.R process from start to finish.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWe've gone on Twitter and Reddit and stolen SEO content to talk about on the show this week. Enjoy.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWe're revealing the domain of our "quick and easy" SEO case study this episode.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailJust a quick one to say Merry Xmas - we'll take a little break and be back in 2024 with a whole lot more SEO.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWe're pulling out the crystal ball and giving our predictions for the big ticket items in SEO in 2024. We also look back to this time last year to see just how well we did with our 2023 predictions.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailPeople have been asking for it, we're delivering - a quick update on the live SEO case study we're running. Enjoy.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWe're joined by Jonathan Kiekbusch. He built the SEO Butler brand, one you're probably familiar with, before selling it at the end of 2022. Since then he's been building an ecommerce SEO agency. We spoke productised vs bespoke services, leadership, recruitment and team building and more.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailMichal Suski from Surfer joins us to discuss the major challenges of generative AI: taking control of the output, the absence of real-time data, substandard generative engines, and hunch-based topic selection. You'll learn how to leverage AI content to enhance your topical authority effectively and scale up content.Check Michal out here:Surfer SEO softwareTwitterLinkedInWANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailOur thoughts on day two at the Chiang Mai SEO Conference 2023.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailOur thoughts on day one at the Chiang Mai SEO Conference 2023.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Send us Fan MailWe've touched down in Chiang Mai, Thailand ahead of the SEO conference later this week. This is just a quick intro to what we have planned this week. Plenty of interesting stuff to come!WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco