The Sherri Johnson Show

What does it really cost to own a brokerage? Mitch Ribak built one of the most successful independent brokerages in Florida, with 120 agents, 700 transactions a year, $4.5 million in gross revenue, and he netted $90,000. In this episode, Sherri sits down with Mitch, an entrepreneur, author of The Big Lie, and leader of a 2,200-agent eXp organization spanning 48 states and 7 countries, to talk about what he calls the hardest truth in real estate: most brokers and team leaders don’t own a business; they own a crappy job. Mitch shares how he walked away from a potential $3.5M brokerage sale, why he ran his brokerage for 13 years purely out of ego, and what the mirror moment at age 56 taught him about legacy, freedom, and building something that lasts beyond you.In this episode, you'll learn:Why $4.5M in revenue and a 120-agent brokerage only netted $90K, and what that really means for broker ownersThe big lie about selling your brokerage (and why the $3.5M offer wasn’t what it seemed)How Mitch cut his expenses from $65K/month to $15K and hit his freedom number in 18 monthsWhy he calls himself the “godfather of internet lead conversion” and what ISAs looked like 20 years agoThe mirror accountability tool he uses every single dayWhat proximity really means at eXp, and why it’s the #1 reason top producers stayHow a single agent went from paying her broker $400K/year to funding her kids’ college at SMUWhy every agent at a brokerage is going to leave eventually, and how to build a business that survives thatThe difference between being a technician and being a business ownerWhat Mitch would tell every broker looking in the mirror right nowConnect with Mitch:WebsiteFacebookYouTubeInstagramLinkedInRead Mitch’s books (The Big Lie is available on Amazon or email Mitch directly for a free PDF)Your next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

What does it take to go from one $50,000 transaction (and a $500 commission) to ranking #1 in the nation for units sold at Berkshire Hathaway HomeServices, as a solo agent? Malinda Koncar did exactly that. Dual-licensed in Pennsylvania and Ohio and working the corridor between Pittsburgh and Cleveland, Malinda closed 229 sides and nearly $21M in sales volume in 2025 without a team, without buying a single lead, and without a CRM. In this episode, Sherri sits down with Malinda to pull back the curtain on the mindset, daily habits, and strategic pivots that turned a bartending fitness coach with zero sphere into the most productive solo agent in her brand.In this episode, you'll learn:How Malinda went from $500 her first year to 229 transactions, and what the leap from $3M to $9M in sales actually looked likeWhy she has never paid for a lead, and where her business actually comes fromThe mindset shift from tracking appointments to tracking contracts (and why it changed everything)Her “cocktails, mocktails & home sales” video strategy and how social media drives ~1/3 of her lead genHow she runs 16 active listings and 15 pending transactions with one virtual assistantWhy she walks into every listing appointment already assuming she’s getting the listing, and how that mindset convertsThe gratitude journal and manifestation practices behind her compounding successWhat new and seasoned agents should focus on right now, and what to stop doingConnect with MalindaMalinda Koncar, REALTORFacebookInstagramTikTokYour next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

What does it actually take to go from zero to number one in your market in just three years WITHOUT buying a single lead? Sonja Halstead of The Halstead Team (KW Elevate, Wadsworth, OH) has the answer, and it's simpler than you think. With 26+ years in the business, 170–200 homes sold per year, and a team running roughly $30M in annual volume, Sonja has built one of the most dominant referral-based real estate businesses in Ohio. She's joined Sherri today to pull back the curtain on exactly how she did it.In this episode, you'll learn:How Sonja went from rookie agent to #1 in Wadsworth by 2002 — and what she did those first three years that most agents skipWhy she's never bought a lead and how she generates ~80% of her business purely from referralsHer 4AM daily routine — and the non-negotiable habits she credits for consistent, predictable production year after yearWhy mailing 5–10 handwritten cards every single day is still one of the highest-ROI activities in real estateThe "Oz behind the curtain" move every agent at $10M+ needs to make (and why it's the best hire you'll ever make)How she built and kept a loyal 8-person team for years — including her son — by letting them run their business inside her businessHow she pushed through bankruptcy, divorce, and caregiving through a spouse's illness without losing momentumWhy confidence at the listing appointment is the #1 skill new agents need to master — and how to develop it fastConnect with Sonja:FacebookYour next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

Are you walking into listing appointments and losing to agents who shouldn't even be in the same room as you? The problem isn't your market knowledge — it's your value proposition. In this episode, Sherri Johnson breaks down exactly how to position yourself as the only logical choice for sellers and buyers, from your very first phone call to closing the listing appointment.In this episode, you'll learn:Why "choosing your agent first, then setting the price" is the most powerful reframe you can use with sellersHow to open your listing presentation in a way that immediately separates you from every other agent in the roomThe exact language to use on phone calls to get sellers curious — even when they weren't planning to move this yearWhy adding value before the appointment (weeks or even months out) builds the trust that convertsHow to ask the right qualifying questions that naturally lead clients deeper into your servicesSherri's go-to closing technique for locking down the appointment time before they can say noYour next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

Tired of closing a deal only to feel like you're starting over from zero? In this episode, Sherri Johnson breaks down one of the most powerful questions every agent needs to ask themselves every single day: Where are my next listings and deals coming from?Sherri dives deep into her signature Goldmine Pipeline™ system — the strategy she created back in 1996 when she needed to stop living sale-to-sale and start building consistent, predictable income. She shares exactly who belongs in your pipeline (hint: everyone — even people who aren't moving for five years), how to mine your past client list for future listings, and why most agents are unknowingly sabotaging their own momentum by spending too much time servicing current deals instead of prospecting for the next ones.In this episode, you'll also learn:Who should go on your pipeline (and why "not ready yet" is never a reason to leave someone off)How to use your past client list to generate future listings right nowWhy flexibility in real estate is both its biggest perk and its biggest trapThe time-blocking mindset shift that helps you close more deals without burning outHow to set listing appointment goals that reverse-engineer your income targetsWhether you're brand new or a seasoned producer, this episode will challenge you to stop looking in the rearview mirror — and start building the forward-thinking pipeline that creates the business (and life) you actually want.Your next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

What does it look like to do nearly $257 million in real estate sales in a single year — and still be the first person in the office making prospecting calls every morning? Meet Joy Daniels.Joy Daniels is the Broker/Owner of Joy Daniels Real Estate Group in Harrisburg, Central Pennsylvania — a boutique independent brokerage she and her husband Chris founded on April Fool's Day in 2010 (yes, really). Today, with close to 60 agents, multiple teams, and 700+ units closed in 2025, Joy has become the #1 real estate brand in her market. And she did it by doing the basics, every single day, for 38 years.In this episode, Joy and Sherri dig into:How Joy got her start at RE/MAX in 1988 and dominated the office for a decade before going out on her ownThe pivotal "me to we" mindset shift that unlocked exponential team growthWhy Joy still personally prospects every single morning — even at $257M in productionHow she's using AI tools like ChatGPT and Gemini to compress hours of work into minutes — without sacrificing her authentic voiceThe non-negotiables for new agents: database building, open houses, professional presentation, and relentless follow-upWhat the next five years look like — and how Joy is thinking about succession and legacyJoy's philosophy is simple: Resisting change is expensive. Adaptability is survival. Whether you're brand new or a seasoned top producer, this episode is packed with wisdom from four decades at the top of the game.Connect with Joy:WebsiteInstagramFacebookYouTubeLinkedInYour next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

What does it take to go from stuffing flyers at 8 years old to leading a 420-agent brokerage—and then walking away to build something even bigger?In this episode, Sherri sits down with Brent Conley, real estate veteran with over 25 years of experience as an agent, team leader, and brokerage owner. Brent built one of Arizona's most dominant independent brands, Solutions Real Estate, grew it to over 420 agents, sold to Century 21, and ultimately found a better path through eXp Realty. He's built an organization of 1,800+ agents across every state and multiple countries—and he's sharing exactly how he did it.You’ll Learn:The notepad farming strategy that keeps your brand top-of-mind long after you've knocked the doorWhy "omnipresence" is the real secret to dominating your farm areaWhat team leaders are doing wrong right now—and the belly-to-belly approach that rebuilds culture fastHow to identify your personality type and build a lead gen plan around your strengthsWhy your database is your Continuous Referral Machine (and how to finally fix it)The honest truth about brokerage ownership—and why the profit model shrinks as you scaleHow eXp's revenue share and stock program are building real long-term wealth for agentsWhat the Icon achievement means and how getting $16,000 in stock changes the retirement math for real estate agentsWhether you're a solo agent trying to double your income, a team leader rebuilding after a tough couple of years, or a brokerage owner wondering if there's a better path—this episode is for you.Stop starting over and start building something that compounds.Your next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

Are you asking for appointments with yes-or-no questions and getting a lot of "no"? In this episode, Sherri Johnson breaks down the presumptive (assumptive) close — one of the most powerful sales techniques real estate agents can use to convert more leads into appointments, more appointments into listings, and ultimately close more deals.Sherri shares the exact talk tracks she uses, including her legendary two-option appointment close and the bold "I'm going to need a key" strategy that helped one agent land a $750,000 listing from out-of-town sellers — sight unseen.If you want to stop waiting for clients to lead the process and start confidently guiding them to a yes, this episode is your playbook.In this episode, you'll learn:Why yes-or-no questions are costing you appointments — and what to ask insteadThe two-option close that gets you in the door every timeHow to use "when" instead of "if" to shift the entire energy of a sales conversationThe "I'm going to need a key" technique that signals you've already won the listingHow to apply the presumptive close at open houses, on the phone, and even in everyday conversationsYour next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

Tired of competing on commission alone? In this episode, Sherri reveals why selling yourself FIRST is the secret to winning every listing appointment and buyer consultation. Most agents talk about the MLS, their marketing, and their experience—but so does everyone else. Sherri shares the exact framework she used to radically differentiate herself in the market, inspired by her parents' Cleveland printing company that dominated a field of 600 competitors. You'll discover how to create 5-8 exclusive differentiators that make you the ONLY logical choice for sellers and buyers in your market—from your Exclusive Home Buyer Program to your proven pricing and negotiation strategies.In This Episode, You'll Learn:Why you need to sell yourself before you sell housesThe Cleveland printing company story: How customer service reps created a competitive moatPrice vs. value: Understanding what buyers and sellers really pay forThe 5-8 differentiators framework: Building your unbeatable value proposition"I am invaluable": How to communicate your value with convictionStop competing on price and start winning on value. When you can clearly articulate why you're different—and better—than every other agent, you become the obvious choice.Your next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

Feeling stuck in your real estate business? Ready to quit? This episode is your wake-up call. Sherri Johnson shares the exact steps to pull yourself out of a slump and turn unrealized business into consistent, predictable monthly income—whether you're a brand-new agent or a seasoned pro hitting a wall.You'll discover how one agent found $12.5 million in hidden business just by filling out a pipeline sheet, why treating real estate like a real job changes everything, and the daily habits that separate agents making $25,000 from those earning $250,000+.In This Episode:What to do when you're in a slump and thinking about quittingStep 1: Show up for your real estate business like a jobThe Goldmine Pipeline™: How to uncover millions in unrealized businessReal success story: Agent discovers $12.5M in potential businessHow hundreds of agents used the pipeline to stay in real estateWhy top agents focus on listings (and you should too)Daily routines that double your incomeThe mindset shift that makes you feel like a rock starStop winging it. Start winning it. Your real estate business is the best-kept secret on the planet—where else can you make six figures with this kind of freedom? It's time to turn the light switch back on.PS: Be sure to listen to last week’s episode, I share more about the idea of “I have a listing appointment this week, I just don’t know the address yet” that I mentioned a couple times in this episode!Your next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

Struggling to stay positive when the deals dry up? This episode will completely shift how you think about your business.Sherri breaks down the exact mindset strategies that helped thousands of agents go from feast-or-famine to consistent monthly income. You'll learn the one phrase that's helped agents double their sales in less than 90 days, why your passwords should be your goals, and how to approach every phone call, open house, and listing appointment with a winning mindset. If you've ever wondered how top producers stay motivated and keep the pipeline full, this is the episode that changes everything.In This Episode:The manifestation technique that landed an agent a random listing in 48 hoursHow to "restart" your day when negativity creeps inWhy you need to tell yourself "I have a listing this week - I just don't know the address"The password trick that keeps your goals front and centerHow to make calls with confidence (even when you're scared)Your next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

Tired of grinding alone in your real estate business without a clear path to consistent income? In this episode, Sherri sits down with Rich "Coach" Fino—VP of Agent Success at Long & Foster Real Estate, former Keller Williams Team Leader, and owner of Real Producers of South Central PA. Coach Fino reveals how he built a thriving career by putting relationships first, leading with intention, and creating community around growth. Beyond that, he also shares his tried and true method of building a business that is sellable, so that when the day comes that you’re ready to retire, you’re protected financially. You'll learn:Why a relationship-first mindset is the secret to sustainable business growthHow to transition from solo agent to leadership roles without losing your incomePractical strategies for building community that generates consistent referralsThe leadership lessons Coach Fino learned from high school football that apply directly to real estateHow to show up consistently in your market and become the go-to agent in your areaWhether you're a solo agent looking to build deeper connections, a team leader wanting to develop your people, or someone ready to step into leadership—this episode gives you the roadmap to creating predictable income. Connect with Coach Fino:Website FacebookLinkedIn Your next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

Tired of chasing leads you have to pay for? In this episode, Steve Robertson—a Platinum Top 50 Agent with over $80 million in career sales—reveals the exact 12-month farming strategy that consistently generates six figures for him year after year.Steve breaks down how he dominates his Austin, Texas farm with 60%+ of his business coming from referrals and repeat clients—without ever paying for leads. You'll discover his month-by-month blueprint, including what to mail, when to mail it, and how to stay top of mind without being annoying.Plus, Steve shares the story behind his famous magnetic poker chip business cards that people actually keep (and how you can get them for about 60 cents each).If you're ready to stop renting your pipeline and start owning it, this episode is pure gold.What You'll Learn:The 12-month farming blueprint that generates consistent six-figure incomeWhy Steve's poker chip business cards have a 100% keep rateHow to introduce yourself to a farm without coming across as salesyThe "bring value" strategy that separates you from every other agentWhy farming takes 12-18 months (and why it's worth the wait)How to pick the right farm—and when to walk away from oneThe truth about building a referral-based business in today's marketResources Mentioned:Steve Robertson's FREE 12-Month Farming BlueprintYour next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

Tired of spending hours on social media posts, market reports, and client emails? Discover how AI can transform your real estate business in this game-changing episode with Adam Gillespie, founder of Apex Elite AI and the inaugural winner of the Inman AI Award. Adam, a top-producing Denver agent and former touring musician, breaks down exactly how real estate agents can use AI tools like Gemini, ChatGPT, and custom AI agents to automate content creation, generate leads, and close more deals—without the tech overwhelm. Whether you're brand new to AI or already using ChatGPT, Adam's strategies will help you work smarter, generate consistent income, and build the pipeline that keeps your business thriving month after month.In this episode, you'll learn:Why Gemini outperforms ChatGPT for real estate (and most agents don't know it)How to create your own AI clone that sounds exactly like youThe CRM + AI integration strategy that saves 20+ hours per weekPractical prompts for market reports, listing descriptions, and social mediaHow to research clients using AI before listing appointmentsThe secret to prompt engineering that gets better resultsWhy AI ethics matter in your real estate businessResources:Apex Elite AILofty CRMGemini AIConnect with AdamYouTube Instagram LinkedIn Your next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

In this episode, Sherri sits down with long-time industry leader and former “nemesis” turned partner, Mike Incorvaia Sr. of the Incorvaia Team at eXp Realty. With over 35 years in insurance, more than two decades in real estate, and a major leadership tenure at Keller Williams, Mike brings unparalleled insight into team-building, brokerage models, wealth creation, and the evolving future of the real estate business. Sherri and Mike dive deep into what it actually takes to scale a mega team, the difference between profit share and revenue share, why eXp’s model has shifted the industry, how agents can build true long-term wealth, and the pivotal moments that helped the Incorvaia Team grow into one of the largest and most successful teams in Ohio. This episode is a must-listen for solo agents, team leaders, and anyone evaluating the future of their business.Topics:Mike’s journey from 35 years in insurance to building a 50-agent mega team in ClevelandThe early days of team growth, personal branding, and disrupting old-school industry normsWhat makes a team actually profitable today—and why size mattersThe true difference between profit share and revenue shareWhy eXp’s ICON program is a wealth-building game changerHow collaboration and culture at eXp differ from traditional brokerage modelsAdvice for agents and team leaders evaluating whether it’s time to make a moveResources:eXp Realty ICON Agent ProgrameXp Revenue Share ModelBrian CarruthersTina CaulYour next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

In this episode, Sherri Johnson sits down with Bru Krebs, a top-producing Atlanta agent with nearly 30 years in the business. Bru shares the systems and habits that keep him consistently successful—from leveraging video to grow his visibility, to using relationship marketing and disciplined time-blocking to stay top-of-mind with clients and agents. He breaks down how he grew his Instagram from 2,500 to nearly 25,000 followers, how he repurposes long-form YouTube videos into short-form reels using AI, and why evergreen content continues to generate organic leads. Bru also talks about his CRM cleanup process, personalized Send Out Cards strategy, and the importance of getting out and talking to people in today’s market.Topics:How Bru creates consistent video content and repurposes it across platformsOvercoming fear of being on camera and why authenticity mattersBuilding evergreen YouTube videos that generate long-term leadsUsing CRM systems and KVCore landing pages to capture and nurture prospectsRelationship marketing through personalized Send Out CardsHosting client events and creating memorable client touch pointsThe importance of discipline, time-blocking, and daily systems for successResources:RPR Software for Market UpdatesKVCoreSend Out CardsYour next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

This episode wraps up The Value Advantage Series — a four-part collection of Sherri Johnson’s most impactful trainings, originally recorded in 2021 and repurposed for 2025. Over the past three episodes, we’ve explored:Episode 8: How to communicate your value so clearly clients can’t ignore you.Episode 9: How to turn conversations into closings using Sherri’s “Pain → Doubt → Value → Hired” framework.Episode 10: How to generate listings before they hit the market through microfarming.In this final session, Sherri dives into the human side of value — how your body language, tone, and word choice impact every client interaction. With 93% of communication happening before you even say a word, how you show up physically and energetically can determine whether a lead becomes a loyal client. Learn how to read the room, build instant trust, and confidently engage even in those “weird” first moments at the door or during an open house.Your next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

This is part three of The Value Advantage Series — a four-part collection of Sherri Johnson’s most impactful trainings, repurposed from 2021 and reframed for today’s real estate market. In this episode, Sherri breaks down one of her favorite prospecting systems: microfarming — a simple, high-value strategy that helps you build relationships, identify opportunities early, and generate listings before they appear in the MLS. This session is more relevant than ever in 2025’s fast-moving market. Sherri explains how to combine consistency, smart marketing, and strategic communication to position yourself as the go-to agent in your target neighborhoods — so you can create inventory instead of waiting for it.Topics:Why microfarming works — and how to spot early listing opportunities before your competition.The exact messaging that gets homeowners to call you first.How to use postcards, letters, and QR codes effectively with a strong call to action.The “price equity” conversation that opens doors and creates listing appointments.How to reframe outreach as value instead of salesy follow-up.Resources:Download the Playbook to learn more about microfarmingYour next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

This is part two of The Value Advantage Series — a four-part collection of Sherri Johnson’s most impactful trainings, repurposed from 2021 and reframed for today’s real estate market. In this episode, Sherri dives into what it means to add real value in your buyer and listing conversations — not just with features or facts, but through genuine problem-solving and confidence. As the market evolves with new commission rules and buyer exclusivity agreements, your ability to communicate your worth can make the difference between getting hired or getting ghosted. This training is more relevant than ever in 2025. Sherri shares proven scripts and mindset shifts that help you ask for the appointment, create urgency without pressure, and show clients why hiring you is in their best financial interest.Topics:How to use “I can save you time and money” to instantly position yourself as a trusted advisor.The importance of creating doubt — and how to use it ethically to stand out from the competition.Scripts for asking for the appointment in the moment (and why waiting loses you business).How to turn C-buyers into A-buyers by staying consistent and nurturing relationships over time.What to say when a client cancels — and how to re-secure the appointment with confidence.Resources:Get your listing appointment scripts!BombBomb video emailing Your next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

This episode kicks off The Value Advantage Series — a four-part collection of Sherri’s most impactful trainings all around the idea of value, repurposed from 2021 and reframed for today’s real estate market. In a time when commissions and buyer representation are changing fast, it’s more important than ever for agents and team leaders to know and communicate the value they bring. This first conversation (and the ones that are coming) remains one of Sherri’s most popular training sessions. In it, she shares what it truly means to add value — to your agents, your clients, and your company — so you can build loyalty, attract talent, and confidently earn your full commission in 2025’s market.Topics:The difference between recognition and true value (and why agents crave both).How to identify and eliminate wasteful expenses to add instant ROI to your team.What it means to “build the middle” and increase your office’s production from the inside out.Why the best recruiting strategy is the same as a great listing appointment — it’s about solving problems and communicating your worth.How to lead with confidence and set the tone for your entire office culture.Resources:Good to Great by Jim CollinsYour next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

In the newest episode of the show, Sherri sits down with Lynea Carver, Real Estate Broker and Business Coach from Tacoma, WA, to talk about the realities of burnout in real estate—and how to break free from it. After hitting her own breaking point, Lynea rebuilt her business around systems, leverage, and sustainability—tripling her profit in just 18 months. She now helps high-performing agents streamline their operations, attract ideal clients, and design businesses that serve their lives, not consume them. This conversation is a must-listen for any agent ready to stop grinding and start leading their business like a CEO.Topics:The real reason so many agents burn out (and how to spot it early)What “crisis selling” looks like and how to escape itHow to use systems and automation to scale your income while reclaiming your timeThe mindset shift from chasing transactions to curating your dream clientsWhy you must stop chasing shiny objects (including AI rabbit holes!) and start diagnosing the real problems in your businessThe role of community, coaching, and collaboration in building a lasting careerYour next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

What does it take to go from selling 50+ homes a year to landing $12M luxury listings—and building a nationwide organization in the process? In this episode, Sherri sits down with Windy Goss, the “Real Estate Boss,” to unpack her incredible journey from running her own brokerage in Las Vegas to creating a thriving team at eXp, building a 100+ agent network, and breaking into the luxury market with authenticity and grit. Whether you’re brand new, mid-career, or a seasoned agent, Windy’s story is proof that raising your average sale price—and your entire business—is possible when you commit, implement, and stay true to who you are.Topics:Why Windy walked away from owning her own brokerage and moved her entire team to eXp in just 30 daysThe “Black Book” marketing strategy that opened the door to multimillion-dollar listings for WindyHow Windy bombed her first five luxury appointments—and what she learned that helped her win a $12M listing (with a raise!)Why being authentic matters more than fitting into “country club culture” when it comes to luxury real estateWindy’s bold new chapter: going full-time RV with her husband, teaching and inspiring agents across the country.Your next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

In this episode of The Sherri Johnson Show, Sherri is joined by longtime friend and industry leader Chris Schlenkerman, team leader of the Collaborative Home Sales Group in Cleveland, Ohio. Chris has built one of the top-performing real estate teams in the country with nearly 20 agents and a reputation for collaboration, retention, and consistent success. Whether you’re a new agent looking for traction or a seasoned pro ready to scale, Chris delivers actionable insights and strategies that will elevate your business.Topics:The power of collaboration over ego and why Chris built a team brand without his own name and how that created lasting retention.Adapting to industry changes including the new buyer agency agreements and what they mean for professionalism, client transparency, and agent value.Chris’ unique “waves of release” listing strategy that creates urgency, maximizes exposure, and delivers top-dollar results for sellers.Why open houses as the ultimate lead source and how one serious open house visitor is worth 10 online leads.Advice for scaling from previewing homes to mastering your market knowledge, Chris shares the exact steps agents should take to grow from struggling to thriving.Your next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

What if you could save hours a day on email, client communication, and transaction management — all while adding more value for your clients? In this episode of The Sherri Johnson Show, Sherri sits down with Nicholas Feagley, team leader with Howard Hanna in Harrisburg, Pennsylvania, who has closed nearly 400 transactions in just six years. Nick shares how he’s harnessing AI assistants, wearable tech like Ray-Ban Meta glasses, and next-level note-taking devices to completely transform his workflow.TopicsHow Nick uses AI assistants (like Sintra) to manage emails, client replies, and even social media comments — saving him hours every day.Why tools like Ray-Ban Meta glasses and Claude note-taking devices give him a competitive edge with seamless photos, live translation, and flawless meeting notes.The game-changing $10/month app, Tracker RE, that acts as an AI transaction coordinator to simplify deadlines and client updates.Nick’s approach to AI-powered staging and design that helps buyers envision possibilities and removes objections.Why every agent — regardless of age or tech experience — should start experimenting with AI now to stay competitive.Your next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

In this episode of The Sherri Johnson Show, I sit down with my friend and powerhouse team leader Tina Caul of the Caul Group at eXp Realty. Tina shares her story of going from selling 130 homes a year as a solo agent to building one of the top teams in the country with 1,500 agents who sell $440M+ pear year. We talk about the leadership lessons she learned (the hard way), the importance of building culture and standards, and how she’s leveraged eXp’s model to create multiple streams of income. Tina also shares her best advice for both brand-new agents and seasoned pros who may feel stuck, and why the most important thing you can do in this business is bet on yourself.Topics:Tina’s path from solo agent to team leader at eXp RealtyLessons in leadership, accountability, and building cultureThe role of systems, standards, and core values in scalingWhy attraction through contribution works better than recruitingThe unique benefits of eXp’s revenue share modelAdvice for brand-new agents on treating real estate like a businessHow seasoned agents can break through plateaus and find growthEvaluating your brokerage: what it’s really costing you to stayWhy clarity comes from taking action and betting on yourselfYour next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

Mike Collier’s career started with Disney magic—but it’s his intentional approach to life and leadership that’s creating real impact today. In this episode of The Sherri Johnson Show, Mike shares his journey from Walt Disney World Ambassador to building a nationwide EXP Realty organization. We talk about living a legacy vs. leaving one, the importance of turning moments into momentum, and how to build a team culture where everyone wins. Mike also breaks down the five attractor types for growing your organization and shares how his Dream Builders mastermind is helping agents nationwide.Topics:Mike’s journey from the Disney College Program to Walt Disney World AmbassadorThe philosophy of living a legacy vs. leaving a legacyTurning everyday moments into momentumHow to intentionally choose gratitude and presenceThe five attractor types and how to leverage yoursBuilding a thriving team culture at EXP RealtyThe Dream Builders mastermind: format, purpose, and resultsMike’s upcoming podcast, The Leverage LoungeThe Sherri Johnson Show is produced by Heart Centered Podcasting.Your next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

What if you’re leaving thousands on the table by ignoring new construction and remodeling? In the inaugural episode of The Sherri Johnson Show, I’m honored to be joined by industry icons and longtime friends, Dennis & Teresa Walsh, creators of the Certified New Home Specialist™, RCC™, and RRS™ designations. We break down how to tap into the 60% of buyers who want to explore new homes, how to answer the age-old seller question “Should I renovate or sell?”, and why most agents are invisible to their market. Whether you're new or a top producer, this episode will change how you grow your pipeline and position your value. Let’s get you selling more, starting now.Topics:Why 60% of buyers are looking at new construction and how to serve them better as buyer’s agents The three designations every agent should know: CNHS, RCC, and RRSHow to use remodeling value analysis (RVA) to answer the #1 seller question: “Should I renovate or sell?”The truth about working with home builders and home buyers and how to get in the doorSimple ways to position yourself as a new home expert (even if you’ve never sold one!)The Sherri Johnson show is produced by Heart Centered Podcasting.Your next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.

Tired of starting from scratch every month in your real estate business? The Sherri Johnson Show gives solo agents, team leaders, and brokers the exact strategies to create consistent monthly income, generate leads, and close more deals without the burnout. Sherri has helped thousands of agents double or triple their income using her proven Goldmine Pipeline™ system. Tune in for scripts, systems, and straight talk that actually gets results — whether you're brand-new or a seasoned top producer. Subscribe now and learn how to build the real estate business (and life) you deserve.The Sherri Johnson Show is produced by Heart Centered Podcasting.Your next steps:Download the  7-Day playbook here.Schedule your FREE discovery call.Connect with Sherri on Instagram: @_sherrijohnsonThe Sherri Johnson Show is produced by Heart Centered Podcasting.