The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytAre you spending big on ads but losing jobs before the phone even gets answered?In this episode, Matt sits down with James O'Neill from WildJar to uncover how call tracking and AI-powered call analysis can reveal exactly where your leads are falling through the cracks. If you're serious about turning every phone call into a booked job and finally getting a real return on your marketing spend, this one's for you.Key Chapters:00:00 - Introduction01:27 - Introducing James O'Neal and WildJar02:30 - Solving Digital Attribution for Phone Calls04:44 - The Role of AI in Call Analysis07:27 - Cost Per Lead vs. Lifetime Value11:10 - Tracking Different Advertising Channels12:50 - Membership Programs in Home Services14:26 - The Marketing Ecosystem and Paid Ads16:15 - Google Business Profile and Local Traffic18:15 - Attribution and Customer Journey20:13 - Feeding Conversion Data Back to Platforms21:35 - How Call Tracking and DNI Work25:21 - Virtual Numbers and Reporting28:07 - Sales Cycles and Lead Attribution29:05 - The Critical Nature of Answering the Phone31:51 - Nurturing Leads and Creating Content34:21 - The Changing Landscape of Organic Search and SEO37:05 - Emerging Traffic from LLMs like ChatGPT41:15 - The Future of AI and Sales Coaching📲 Listen On The Go! https://tradie.wiki/listen🎙 About Our Guest: James O'NeillJames O'Neill is the CEO and Founder of WildJar, a call tracking and AI-powered conversation intelligence platform that connects phone calls to digital marketing journeys, helping businesses drive revenue and make smarter marketing decisions. With over a thousand home services clients across Australia, New Zealand, Asia, and the UK, James specialises in helping tradies and contractors eliminate the blind spots between their ad spend and the jobs they're actually booking.CONNECT WITH JAMES O'NEILLLinkedIn: https://www.linkedin.com/in/james-o-neill-9308632a/Website: https://www.wildjar.com/CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Think your follow-up game is solid? Data from 450 million text messages says you're probably quitting too early.In this 497th episode of the Site Shed, Ryan Fenn, founder of Chirp and a man who's analysed 450 million text messages, breaks down why "fortune is in the follow-up" isn't just a cliché. It's a math problem most tradies are solving wrong.If you're tired of ghosted estimates, wasted lead spend, and watching jobs slip through the cracks, this episode is your blueprint for fixing the single biggest revenue leak in your tradie business.KEY CHAPTERS:00:00 - Intro00:47 — The Follow-Up Failure Most Tradies Don't Know They Have06:17 — What 450 Million Text Messages Actually Reveal16:32 — The "Mom Test" For Writing Messages That Get Replies25:47 — Pattern Interrupts: How Unexpected Messages Break Through34:36 — Why 70% of Conversions Happen After 8 Touchpoints45:47 — The Anti-Follow-Up Strategy: Value Before The Ask58:45 — The Day 10 Trap: Why Reps Quit Right Before Deals Close🎙 About Our Guest: Ryan FennRyan Fenn is the founder of CHIIRP, a follow-up and automation platform built to help home service businesses convert more leads and rehash old estimates. He has spent more than 15 years studying sales follow-up, customer messaging, and how contractors can turn missed opportunities into booked work.CONNECT WITH RYAN FENNLinkedIn: https://www.linkedin.com/in/ryan-fenn-76568b165/Facebook: https://www.facebook.com/ryan.fenn.3Instagram: https://www.instagram.com/ryandfenn/Website: https://chiirp.com/LinkedIn: https://www.linkedin.com/company/chiirp/Facebook: https://www.facebook.com/chiirpInstagram: https://www.instagram.com/getchiirp/CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytFinance might not be the sexiest topic in business, but getting it wrong can quietly drain your cash flow, stall your growth, and lock you into deals that cost far more than they should.In Episode 496, Matt sits down with Rob Misheloff from Smarter Finance USA to unpack one of the least understood parts of running a trade business: equipment and vehicle finance. It may not sound exciting, but getting this wrong can wreck your cash flow, stall your growth, and lock you into deals that cost far more than they should.Key Chapters:00:00 - Teaser01:31 - About Rob Misheloff and Smart Finance USA05:51 - Challenges with Complex Contracts and Transparency07:51 - How Financing Rates are Determined10:51 - Advantages of Financing for Business Growth 14:04 - Tax Benefits and Cash Flow Considerations18:12 - Dealership Financing vs. Outside Brokers19:47 - Red Flags and Identifying Scams22:19 - Differences Between Loans and Leases23:54 - Hidden Fees and Advanced Payment Scams26:32 - Understanding Credit Ratings and Business Risk32:44 - Education and Managing Expectations35:10 - Final Thoughts and Closing Remarks📲 Listen On The Go! https://tradie.wiki/listenCONNECT WITH ROB MISHELOFFWebsite: https://www.smarterfinanceusa.com/Facebook: https://www.facebook.com/smarterfinanceusaLinkedIn: https://www.linkedin.com/in/rob-misheloff/CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytHow many good leads are slipping through the cracks in your trade business because of a weak sales process?In Episode 495 of The Site Shed, Matt Jones sits down with Ben Wright to unpack why so many trade businesses waste perfectly viable leads through a weak sales process. From slow response times and poor follow-up to inconsistent quotes and missed opportunities on site, this episode digs into the practical gaps that quietly kill conversions and how you can correct them.Key chapters00:00 - Introduction00:44 - Welcome Guest Ben Wright03:12 - Building Trust through Content08:22 - First Impressions and Presentation11:30 - Analyzing the Sales Process14:41 - The Sales Success Framework18:52 - Lifetime Value and ROI25:24 - Avoiding Fat Cat Syndrome32:05 - Scaling Beyond Referrals34:14 - Allocating Budget for Marketing38:32 - Small Changes, Large Impact42:55 - Optimizing the Customer Journey46:42 - Training Teams for Upselling53:21 - Embracing Change and AI01:00:08 - The Importance of Coaching📲 Watch On YouTube! https://youtu.be/wOPk8k22eJILinks mentioned in this episode:Stronger Sales Teams: https://www.strongersalesteams.comConnect With Ben Wright:Website: https://www.strongersalesteams.comInstagram: https://www.instagram.com/strongersalesteamsFacebook: https://www.facebook.com/profile.php?id=100092201545034Linkedin: https://www.linkedin.com/in/coachbenwright/Podcast: https://open.spotify.com/show/0503Mx6cuIKdgW9qaUvmSf?si=c2918891d2ec4cb0CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed#podcast #thesiteshed #tradiewebguys Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt In Episode 494 of The Site Shed Podcast, Matt Jones sits down with returning guest Andrew O'Farrell to unpack what is really driving rising fuel costs and why tradie businesses should be paying close attention. What starts as a conversation about diesel prices quickly opens up into a much bigger discussion around global energy markets, fragile supply chains, and the real-world impact on trade businesses across Australia.If you want a clearer view of what may be coming down the pipeline and how to prepare for it, this episode is a must-listen. 🎥 Watch the video version of this podcast at: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Key Chapters: 00:00 Welcome back Andrew O'Farrell 00:07 Why diesel prices have jumped so dramatically 01:00 Why Australia is vulnerable to refined fuel shortages 02:15 What trade business owners need to understand about rising costs 02:53 Fuel is just the undercard, gas is the real story 04:43 How LNG disruption affects construction and manufacturing 06:07 Why food and fertiliser could be hit next 07:19 The Strait of Hormuz and why it matters 11:06 Could Australia be more self sufficient? 13:56 What this means for local industry and supply chains 16:03 Energy security, reserves, and the diesel problem 17:32 EVs, hybrids, and practical resilience 19:38 Why diesel is not going anywhere anytime soon 20:33 Does nuclear have a role in Australia? 22:29 Why we need a smarter transition, not a rushed one 24:22 The inflation and margin squeeze tradies should prepare for 26:20 What this could mean for Australia and Asia next 27:35 Final thoughts and planning for what’s aheadLinks mentioned in this episode: The Site Shed Podcast Episode 188 with Andrew O'Farrell: https://www.thesiteshed.com/energy-1/Connect With Andrew O'Farrell: LinkedIn: https://www.linkedin.com/in/andrew-o-farrell-352b8747/CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytHow do you onboard new tradies properly so they actually stick around past week one?In Episode 493 of The Site Shed Podcast, Matt Jones sits down with Vicky Irwin from Network Plumbing to unpack what effective staff onboarding really looks like in a growing trade business.If you’ve ever hired in a rush, thrown a new apprentice or technician into the deep end, or struggled with staff churn, this episode will give you a practical framework to help new team members feel clear, supported, and ready to succeed.Key Chapters:00:00 - Introduction09:07 - The Recruitment and Pre-Onboarding Process12:04 - Day One: Orientation and Company Culture12:30 - Operational Integration and Facility Tour13:30 - Ongoing Training and Communication Standards17:18 - Developing Soft Skills and Professionalism26:05 - Technology and Systems Adoption23:24 - Safety as a Non-Negotiable34:01 - Final Assessment and Team Integration📲 Watch On YouTube! https://youtu.be/SOAw74WWJysCONNECT WITH VICKY IRWINWebsite: https://networkplumbing.com.auLinkedIn: https://www.linkedin.com/in/vicky-irwin-56a61712/Facebook: https://www.facebook.com/networkplumbingInstagram: https://www.instagram.com/networktradies_/LinkedIn (Company): https://www.linkedin.com/company/network-plumbing/CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🫱🏻‍🫲🏼 Book a Free Discovery Call with Tradie Web Guys: https://tradie.wiki/tssytMost tradies don’t need more motivation. They need clearer targets.In this 492nd episode of The Site Shed, Matt Jones chats with Zak Saboune from Service Today about how to build KPIs that your team actually understands, buys into, and performs for. No fluffy corporate scorecards. Just simple, practical numbers and behaviours that drive better productivity, stronger culture, and more profit.If you’ve ever felt like your team is busy but results are inconsistent, this one will help you set expectations properly and track what matters without turning the business into a spreadsheet.Key Chapters:00:00 - Teaser01:30 - Introduction of Guest Zach Saboune04:45 - Current Scale of the Business06:26 - Managing Growth with KPIs11:00 - Implementing Business Frameworks15:32 - The Importance of Systemization16:47 - Private Equity and Business Value22:01 - Customer Acquisition Strategy27:26 - Maximizing Lifetime Customer Value31:34 - The Membership Model: Total Care Club38:58 - Delivering on Membership Value47:40 - Sticking to the B2C Vertical53:42 - Staff Retention and Culture57:54 - Training for Brand Consistency59:19 - Future Outlook for Service Today📲 Watch On Youtube: The Site Shed YouTube Channel🎙 About Our Guest: Zac SabouneZac Saboune is the CEO of Service Today and a leader in the Australian home services space, known for helping build one of the country’s largest service businesses. In this episode, he shares practical insights on KPIs, productivity, customer lifetime value, and building a trade business that scales with clarity and accountability.CONNECT WITH ZAC SABOUNEWebsite: https://www.servicetoday.com.au/Facebook: https://www.facebook.com/ServiceTodayAuInstagram: https://www.instagram.com/servicetoday/?hl=enLinkedIn: https://www.linkedin.com/in/zak-saboune-ceo-of-australia-s-largest-home-service-company-53ba2a150/CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed#podcast #thesiteshed #tradiewebguys Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytWant to stop selling “membership discounts” and start building repeat work the simple way? Earn loyalty with trust, follow-up, and a customer experience that makes you the only plumber they remember.In Episode 491, Matt sits down with Scott Irwin from Network Plumbing to talk about why plumbing memberships usually do more harm than good for reactive residential services. Scott breaks down how the membership model got dragged over from HVAC, why discounts are “illusion value”, and why most tradies would be better off building loyalty through simple follow-up and consistent customer experience instead.You will also hear practical ideas on staying top of mind without spamming people, why direct mail still wins, when scheduled maintenance style programmes actually make sense (think strata and commercials), and how to upsell ethically by having the right conversation with the right decision- maker on site.Key Chapters:📲 Listen On The Go! https://tradie.wiki/listen🎙 About Our Guest: Scott IrwinScott Irwin is the driving force behind Network Plumbing, an Australian plumbing business focused on delivering reliable service and long-term customer relationships.Connect With Scott Irwin:Website: https://networkplumbing.com.au/Facebook: https://www.facebook.com/networkplumbingInstagram: https://www.instagram.com/networktradies_/LinkedIn (Company): https://www.linkedin.com/company/network-plumbing/Scott’s LinkedIn: https://www.linkedin.com/in/scott-irwin-5b413a31/CONNECT WITH THE SITE SHED!Website: https://www.thesiteshed.comYouTube: https://www.youtube.com/@TheSiteShed?sub_confirmation=1Facebook: https://www.facebook.com/thesiteshedInstagram: https://www.instagram.com/thesiteshed/LinkedIn: https://www.linkedin.com/company/the-site-shed/Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/ CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed#podcast #thesiteshed #tradiewebguys Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web GuysIf you are obsessing over CPA (cost per acquisition) in your plumbing business, you might be making decisions that hurt your long-term profit.In episode 490, Matt Jones sits down with Scott Irwin from Network Plumbing (Sydney) to break down why reactive trades like plumbing and electrical need to stop judging marketing only by short-term lead costs and start thinking in lifetime value (LTV).Key Chapters:00:00 - Teaser00:49 - Introduction and Scott's Background03:32 - Defining Lifetime Value (LTV)06:30 - Strategies for Long-term Customer Satisfaction10:34 - Levers to Improve Customer Lifetime Value12:35 - Business Growth and Evolving Marketing14:58 - The Importance of Personal Relationships and Manners17:21 - Training New Employees and Apprentices21:14 - Practical Frameworks for Service Excellence25:08 - Addressing Price Concerns with Value and Urgency28:48 - Closing Thoughts and Future Episode TeaserRelated Episodes:Episode 439 with Scott Irwin (Network Plumbing journey)Episode 440 with Scott Irwin (Designing your ideal life)CONNECT WITH SCOTT IRWINWebsite: https://networkplumbing.com.au/Facebook: https://www.facebook.com/networkplumbingInstagram: https://www.instagram.com/networktradies_/LinkedIn: https://www.linkedin.com/company/network-plumbing/Scott’s LinkedIn: https://www.linkedin.com/in/scott-irwin-5b413a31/CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytIf you feel like you’re flat out in your building business but the profit still doesn’t match the effort, this episode is for you.In Episode 489, Matt sits down with Greg Wilkes from Develop Coaching to unpack what actually separates a $1M builder from a $10M builder and the shift from being the best tradie on site to becoming the business leader who builds a team, installs simple systems, protects margins, and creates a pipeline that doesn’t rely on you doing everything.🎥 Watch the video version of this podcast at: @TheSiteShedKey Chapters:00:00 - Mindset Shift: Tradesperson to Entrepreneur00:44 - Meet Greg Wilkes: Construction Industry Expert01:10 - Scaling from $1 Million to $10 Million04:47 - The Pitfall of High Net Profit (and Not Investing)08:04 - Healthy Net Profit Margins for Builders10:00 - The Myth of Staying on the Tools16:43 - The Importance of Org Charts and Future Hiring17:54 - Strategy for First Hires: Start Low with Admin/VA24:17 - First Big Hire: The Site Supervisor25:10 - The Business Owner's Focus: Marketing and Sales27:19 - The Challenge of Systemizing and AI's Impact33:46 - Systemizing for Leverage: Focus on Repeatable Tasks38:54 - The Importance of Knowing Your Numbers42:15 - Simplifying Financial Numbers for Builders46:10 - Mapping Out a Plan for Growth: Job Value Over Volume48:40 - How to Contact Greg Wilkes (Develop Coaching)🎙️ About Our Guest: Greg WilkesGreg Wilkes is a trade business coach at Develop Coaching, helping builders and tradies scale from being on the tools to running a profitable, systemised business.CONNECT WITH GREG WILKESWebsite: https://developcoaching.co.uk/Facebook: https://www.facebook.com/greg.wilkes.coachInstagram: https://www.instagram.com/greg.wilkes.coach/LinkedIn: https://www.linkedin.com/in/greg-wilkes/YouTube: https://www.youtube.com/@DevelopCoachingLinks mentioned:Develop Coaching (Australia): https://developcoaching.com.au/Develop Coaching (UK): https://developcoaching.co.uk/Free book download: Building Your Future: https://developcoaching.com.au/download-building-your-future/CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytIf you have plenty of work booked in but you still feel broke, stressed, or behind on cash, this episode is for you.In Episode 488, Matt sits down with Kurt Hegeschweiler from Builders Coach to unpack the real reason tradies and builders get squeezed: you end up financing the job while you wait to get paid.You will learn how to stop bleeding cash, protect your margin, and set your business up so money comes in before it goes out. Key Chapters:00:00 - Teaser00:53 - Welcome to the podcast, Kurt!01:26 - Kurt's background and specialty in helping builders with optimization and peak performance06:05 - The preservation mindset of many accountants and bookkeepers12:49 - The importance of having a plan in place18:09 - Positioning yourself as the expert within your specific vertical24:40 - Processes are essential for successfully scaling a business31:15 - Kurt's simplified financial metrics: 25% Gross Margin, 10% Overheads, 15% Net Profit (25/10/15)37:41 - The confusion between net profit and money in the bank42:07 - Good process and proactive communication is a form of marketing and value-add48:53 - The power of the Profit First business model for financial clarity54:49 - A goal without a strategy is a wish📲 Watch on YouTube!🎙️ About Our Guest: Kurt HegeschweilerKurt Hegeschweiler is a business coach who works primarily with residential builders (custom homes and renovations) through Builders Coach. He's best known for helping builders optimise profit, cash flow, and performance, including guiding over 100 builders to seven-figure net profit results.CONNECT WITH KURT HEGESCHWEILERWebsite: Builder's CoachInstagram FacebookLinkedIn Links mentioned in this episode:Million Dollar Builder 2.0 (Amazon and Audible): https://amzn.to/4pv6rd3Psycho-Cybernetics: https://amzn.to/3LCOviKCONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytIn Episode 487, Matt sits down with Jed Bolton, a Perth-based solar and electrical business owner who has quietly built a seriously scalable operation without obsessing over more leads. Jed shares how shifting from subcontractor-heavy work to a system-driven sales process helped him 10x revenue while keeping the team lean and the growth manageable.If you’re flat out, wearing every hat, and still feel like you’re chasing your tail, this episode is a blueprint for stepping back from lead chaos, tightening your process, and spending your time where it actually moves the needle (closing jobs and building the team).Key Chapters:00:00 - Teaser01:14 - Welcome Jed Bolton!03:27 - Shift from predominantly subcontracting work to having leads06:17 - Subcontracting work is just a job09:11 - Customers often think they know what they want more than they actually do13:00 - The first constraint hit is in fulfilment15:38 - The value of the sales executive program18:32 - Site visits should be for closing jobs, not checking out work20:40 - Drive around closing jobs, not doing quotes24:34 - The impact roadmap session27:21 - The goal of consistency and manageable growth28:33 - Final thoughts📲 Watch on YouTube! 🎙 About Our Guest: Jed BoltonJed Bolton is a Perth-based solar and electrical business owner who specialises in larger-scale residential solar installations (around 13 kW to 50 kW), as well as batteries and renewables. He built a scalable operation by tightening his sales process, focusing on close rate, and shifting from subcontractor-heavy work to a more system-driven model.CONNECT WITH JED BOLTONWebsite: https://boltonec.com/Instagram: https://www.instagram.com/bolton.ec/Facebook: https://www.facebook.com/profile.php?id=61552818021459LinkedIn: https://www.linkedin.com/in/jed-bolton-a21a1a300/CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytIf you've established a strong trade business but it's beginning to feel repetitive, this episode offers a fresh start.In Episode 486, Matt sits down with Jeremiah Webb from Shop On Fire to unpack why the fire dies (even when the numbers look positive) and how you can get your energy, purpose, and momentum back without blowing up what you have already built.You will learn practical ways to snap out of the grind, stop feeling overwhelmed by everything on your plate, and lead with energy again so your team lifts too. 0:00 Teaser1:14 Welcome and Jeremiah's Background4:44 Reigniting Passion and Scaling Business8:16 Fulfillment is Not Default: Manual vs. Autopilot12:11 Staying Motivated and the Value of Habits over Goals15:31 The Myth of Overwhelm: Being Stretched is Not More Than You Can Handle17:28 The Importance of Foundational Grit and Pushing Limits22:51 Great Athlete vs. Elite Athlete: Bouncing Back Faster24:55 Reframing Failure as a Lesson27:01 Recovery Time and Suffering is Optional31:57 Framework for Moving Past Setbacks35:08 Problems Never Go Away, They Increase in Quality39:03 The Cure-All: Massive Action and the Physiology of Motivation46:01 Defining Purpose and Maintaining Focus47:37 Meetings Should be for Making Decisions51:57 Sticking to Something and Steady Growth55:42 Framework for Coaching Cadence and Levers for Change58:31 VIP Coaching and the Window of Opportunity📲 Listen On The Go! https://tradie.wiki/listen🎙️ About Our Guest: Jeremiah WebbJeremiah Webb is the founder of Shop On Fire and a high-performance coach who helps trade business owners rebuild energy, clarity, and momentum when the grind starts to take over. With a background in the trades (including HVAC) and years working with business owners, he shares practical frameworks you can use to lead better, feel better, and grow without burning out.CONNECT WITH JEREMIAH WEBBWebsite: https://shoponfire.com/Facebook: https://www.facebook.com/jeremiahwebb.1Instagram: https://www.instagram.com/jeremiahwebb.officialLinkedIn: https://www.linkedin.com/in/jeremiahwebb/TikTok: https://www.tiktok.com/@jeremiahwebb.officialYouTube: https://www.youtube.com/@jeremiahwebb.officialLinktree: https://linktr.ee/jeremiahwebbCONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.lin Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytIt's no longer just fast food to franchise. It could also be one of the best ways for tradies to grow without getting too tired.In this 485th episode of The Site Shed Podcast, Matt sits down with Jon Ostenson, CEO of FranBridge Consulting, to break down what franchising really looks like for trade and service-based businesses.If you’re stuck in the day-to-day, thinking about growth, or wondering how others scale using systems, people, and capital that aren’t all on their shoulders, this episode is a must-watch.In this episode, you’ll learn:✔ The biggest myths tradies believe about franchising✔ Franchise vs licensing vs alliance models (what’s the difference?)✔ Why private equity is chasing trade & home service franchises✔ When franchising actually makes sense (and when it doesn’t)Key Chapters:0:00 - Teaser1:12 - Discussing the dynamics of franchising and non-food franchising6:04 - Reasons to consider a franchise model for an existing business10:07 - Limitations and "red tape" of franchising12:11 - Addressing the perception of increased cost for customers of franchises15:15 - Expectations and systems within a franchise17:31 - Legalities and approval around branding and marketing19:09 - Digital marketing challenges for franchisees23:21 - Backgrounds of people who join a franchise25:26 - Support available for franchisees and their teams27:13 - Choosing between buying an existing business and a new franchise29:16 - Exit strategy and typical returns for a franchisee31:49 - Ownership of intellectual property (IP) like customer databases35:57 - John Austinen's book, *Non-Food Franchising*38:13 - The typical avatar best suited to the franchise dynamic📲 Listen On The Go! https://tradie.wiki/listen🎙 About Our Guest: Jon OstensonJon Ostenson is a leading expert in non-food franchising and the founder of FranBridge Consulting, where he helps business owners scale through proven franchise models. He has collaborated with numerous entrepreneurs and trade professionals to establish scalable, systematised businesses, avoiding the need to start from the beginning.🤝 CONNECT WITH JON OSTENSONWebsite: https://franbridgeconsulting.com/Facebook: https://www.facebook.com/JonOstenson1Instagram: https://www.instagram.com/j.ostenson/LinkedIn: https://www.linkedin.com/in/jonostenson/YouTube: https://www.youtube.com/@JonOstensonFBCCONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.lin Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools To Help Your Business: https://tradie.wiki/pod🫱🏻‍🫲🏼 Marketing For Your Business – Book A Call with Tradie Web Guys: https://tradie.wiki/ytIn Episode 484 of The Site Shed Podcast, Matt Jones is joined by entrepreneur and investor Greg Cassar to break down one of the biggest questions tradies is starting to ask: is taking control of your super actually worth the extra work?Greg shares why many business owners unknowingly rely too heavily on their business or default super fund and how shifting from “business owner only” to “business owner + investor” can completely change your long-term freedom. This episode unpacks how superannuation really works, why set-and-forget isn’t always the best approach, and what tradies should understand before considering a self-managed super fund (SMSF).If you’re making good money but haven’t thought deeply about how it’s growing for your future, this conversation is a practical wake-up call; focused on control, education, and playing the long game.🎥 Watch the video version of this podcast at: https://youtu.be/DxSzs1M8zNYKey Chapters:00:00 – Teaser04:40 – The trap of relying only on your business08:10 – How inflation and fees eat away at super12:10 – What a self-managed super fund really involves16:40 – Thinking long-term instead of short-term gains21:10 – Emotional control and investing discipline25:40 – Playing the long game as a tradie30:10 – Business owner vs business owner + investor34:40 – Final mindset shifts for long-term freedomCONNECT WITH GREG CASSARWebsite: https://collective.com.auInstagram: https://www.instagram.com/gregcassarTikTok: https://www.tiktok.com/@gregcassarYouTube: https://www.youtube.com/@greg_cassar Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytMost tradie business owners want great staff…But retaining them long-term is a whole different challenge.In this episode of The Site Shed Podcast, Matt sits down with Chris Buttenham, founder of Reins, to unpack a smarter way to reward and retain key team members, without giving away control of your business.They break down phantom equity, profit sharing, and incentive structures that help trade business owners:✔️ Build loyalty✔️ Align staff with business growth✔️ Create real exit options✔️ Avoid the risks of traditional equityIf you’re struggling to keep good people, thinking about your long-term exit, or want your team to care about the numbers as much as you do, this episode is a must-watch.KEY CHAPTERS00:00 – Teaser02:00 – Meet Chris Buttenham & his contractor background04:40 – Why exit planning is broken for most tradies07:05 – Real stories: equity, private equity & staff buy-in09:40 – What is phantom equity?12:25 – Phantom equity vs real equity explained15:15 – Using equity to retain and motivate key staff18:35 – Vesting, performance rules & protecting the owner23:45 – Equity vs profit share: what to use and when28:25 – Transparency, numbers & educating your team34:05 – How to set this up properly (and keep it simple)38:55 – Where to learn more & final takeaways📲 Listen On The Go! https://tradie.wiki/listenABOUT OUR GUESTChris Buttenham is the co-founder and CEO of Reins, a platform helping contractors reward and retain key staff through simple, low-risk equity incentives. With roots in a family contracting business and experience in tech and M&A, Chris specialises in making complex equity and exit strategies practical for trade business owners.CONNECT WITH CHRIS BUTTENHAMWebsite: https://www.myreins.com/Facebook: https://www.facebook.com/myreinsInstagram: https://www.instagram.com/reinstechnologiesLinkedIn: https://www.linkedin.com/company/myreins/ Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools To Help Your Business: https://tradie.wiki/pod 🫱🏻‍🫲🏼 Marketing For Your Business – Learn More About Tradie Web Guys: https://tradie.wiki/yt  In Episode 482, Matt is joined by Claudio Gambin, a financial adviser and tax strategist who specialises in helping trade and construction business owners stop overpaying tax and start using smarter financial strategies. If your accountant only speaks to you at tax time, pushes generic advice, or can’t explain how to legally reduce your effective tax rate, this episode will open your eyes. Claudio breaks down the most common tax red flags tradies miss, why being proactive matters more than minimising tax at all costs, and how to reinvest savings back into your business to fuel long-term growth. This conversation goes beyond tax returns and dives into strategy, cash flow, scalability, and what actually makes a trade business bankable and sellable. 🎥 Watch the video version of this podcast at: https://youtu.be/8bLf7qGbibM  Key Chapters: 00:00 – The tax questions tradies should be asking 01:10 – Why most tradies overpay tax 03:54 – The best investment is your business (not more assets) 08:41 – Why reinvesting profit is tax-effective 10:00 – Proactive tax planning explained 15:08 – Depreciation, leverage & overlooked tax wins 18:04 – The 3 golden questions for your accountant 21:20 – Using tax savings to fuel growth 24:45 – Eliminating lifestyle expenses from your business 28:13 – What makes a trade business sellable 38:05 – Strategy, time, and staying proactive  Links mentioned in this episode: GFG Solutions: https://gfgsolutions.com/ Claudio on Instagram: https://www.instagram.com/claudgambin/  Connect With Claudio Gambin: Website: https://gfgsolutions.com/ Instagram: https://www.instagram.com/claudgambin/ Facebook: https://www.facebook.com/claudio.gambin/ LinkedIn: https://www.linkedin.com/in/claudiogambin Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytWith online ads becoming noisier, more expensive, and harder to trust, many trade business owners are rediscovering the power of physical, personalised marketing that actually gets noticed.In Episode 481 of The Site Shed Podcast, Matt Jones sits down with Wilson Zehr, direct mail and marketing automation expert from Zairmail, to unpack why direct mail is making a serious comeback for tradies in 2026 and why relying on digital-only marketing may be hurting your conversions.This episode is packed with real-world examples, practical frameworks, and clear do’s and don’ts for using direct mail alongside digital marketing to win more local jobs, improve follow-up, and stand out in crowded markets, so make sure to listen until the end!Key Chapters:00:00 - Teaser02:43 - Meet Wilson Zehr: From Software Engineer to Strategic Marketing06:17 - The Nike Success Story and Why *Shoe Dog* is a Must-Read08:52 - From Surfboards to Zairmail (Mail as Fast as Email)12:26 - The "Junk Mail" Flip: Why Direct Mail Breaks the Digital Noise15:04 - Marketing as a Mechanic (Direct Mail & Digital)17:42 - Building Communication into the American Routine20:30 - The 70/20/10 Rule (The Ultimate Direct Response Formula)24:43 - Segmenting Voters for Overwhelming Success27:32 - Proximity Mail: The Best Way for Home Service Businesses to Target Geographically30:40 - Case Study or Offer, How Real Estate Agents Use Mail?33:41 - Avoid the Shotgun Approach (Hyper-Personalization is Key)36:25 - Why You Need to Be Remembered Before Disaster Strikes39:34 - The Power of Fridge Magnets and Referral Stickers43:56 - Scaling Past Word-of-Mouth47:37 - Why Monthly Newsletters Beat Unreliable Email Deliverability50:23 - Nurturing Leads with Email, SMS, and Direct Mail53:24 - Direct Mail Best Practices56:24 - Keep Messages Short and Drive Traffic to Video1:00:33 - Your Website is Your Credibility📲 Watch the video version! https://youtu.be/03B4nwRFBLMCONNECT WITH WILSON ZEHRWebsite: https://www.zairmail.com/Instagram: https://www.instagram.com/wilsonzehr/Facebook (Personal): https://www.facebook.com/wilson.zehrFacebook (Business): https://www.facebook.com/Zairmail/LinkedIn: https://www.linkedin.com/in/wilsonzehrCONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/c/TradiewebguysAusFacebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytHiring good people has never been harder. And it’s not getting easier in 2026.If you’re a tradie or contractor struggling to find, keep, or motivate good staff, this episode will change how you think about hiring forever.In this 480th episode of The Site Shed, Matt sits down with Tom Reardon, founder of PeopleIN and one of Australia’s most experienced workforce leaders, to break down what actually works when labour is tight and why most trade businesses are unknowingly making hiring harder than it needs to be.This isn’t theory. It’s real-world, boots-on-the-ground advice from someone who’s scaled teams across Australia and New Zealand.If you’re sick of reacting to hiring problems and want a long-term game plan, this episode is a must-listen.Key Chapters:00:00 - Teaser01:18 - Tom's Background and People Infrastructure Explained03:36 - Culture is Not Static: How it Evolves as Your Business Grows06:39 - The "Rotting Apple" Problem: How One Bad Attitude Kills a Team09:16 - The Astronomic Cost of a Bad Hire (It's 3 Times Their Salary)12:26 - Beyond Salary: Attracting Talent with a Career Path, Not Just a Job15:47 - The Danger of Promoting Sideways (Don't Damage a Good Career)18:01 - Can Bad Attitudes Be Turned Around? (Only with a Strong Culture)21:20 - Performance-Based Remuneration: The Future of Trade Incentives24:59 - Using NPS (Net Promoter Score) for Accountability27:48 - Why Most Trade Businesses Lack Strategy30:38 - Stop the Doing: The Importance of 90-Day Resets33:02 - Inaccurate Data Trap: Net Profit Percentage vs. Dollar Value36:26 - Culture Must Evolve: Everyone is Responsible for the Core Values39:19 - Promoting Leadership: Markers of Action and Results42:47 - Why Australian Trades Are Globally Sought After (Quality and Standards)👤 About the Guest: Tom ReardonTom Reardon is the founder of PeopleIN, one of Australia’s largest workforce and labour hire groups. With over 20 years in recruitment, labour hire, and workforce strategy, Tom has helped businesses scale without losing culture, even in the tightest labour markets.CONNECT WITH TOM REARDONWebsite: https://www.peoplein.com.au/Instagram: https://www.instagram.com/convos_on_the_couch/LinkedIn: https://www.linkedin.com/in/thomas-reardon-555b614/CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/c/TradiewebguysAusFacebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/ Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt2025 was a big year, and for many trade businesses, it came with some hard lessons.In this solo episode, Matt Jones looks back on what actually worked and what didn’t across hundreds of trade businesses he’s worked with throughout the year. It’s a real-world review from inside the trenches of marketing, sales, and business growth.If you felt busy in 2025 but didn’t see the results you expected, this episode will help you understand why and what needs to change if 2026 is going to be different.What You’ll Learn:✔ Why strategy must come before marketing✔  The danger of spending money without systems✔  Why more leads won’t fix broken processes✔  How scaling creates new problems if you’re not prepared✔ The mindset shifts trade business owners resisted in 2025✔ What you should reflect on before planning 2026Key Chapters:00:00 - Teaser 00:42 - Welcome and reflections on the year 202501:15 - Thank you for support! (almost 500 episodes!)02:04 - Appreciating listener feedback and requests03:48 - Expanding the Academy and resources04:15 - Upcoming events: Ski Workshop and Surf Workshop05:12 - Business workshops and making events a business expense06:14 - Key takeaways from 2025 #1: Strategy07:37 - Key takeaways from 2025 #2: System08:32 - Key takeaways from 2025 #3: Scale and Fulfillment09:46 - Key takeaways from 2025 #4: Spending the money to get the outcome11:11 - The Profit First Model12:52 - Stop subscribing to doom and gloom13:46 - Stop, reflect, and appreciate14:35 - Do your research15:16 - Look after yourself (physically and mentally)16:00 - Closing thoughts on 2026 and making a decision🎧 Listen to the audio version of this podcast at: https://tradie.wiki/listenCONNECT WITH THE SITE SHED!Website: https://www.thesiteshed.comFacebook: https://www.facebook.com/thesiteshedInstagram: https://www.instagram.com/thesiteshed/LinkedIn: https://www.linkedin.com/company/the-site-shed/Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/ CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/c/TradiewebguysAusFacebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytHR isn’t why you started your trade business. But getting it wrong can cost you serious time, money, and stress.In this 478th episode of The Site Shed, Matt sits down with Karen Hillen from My HR Partner to break down what Fair Work actually cares about when it comes to tradie businesses with employees and contractors.This isn’t theory or corporate HR talk. It’s practical, trade-specific advice to help you avoid common HR traps and protect your business.🕒 Key Chapters00:59 – Why HR mistakes hurt tradie businesses02:04 – Meet Karen Hillen & what an HR partner does03:29 – Employee vs contractor: the core confusion06:19 – When a contractor is legally an employee10:04 – Contractor vs casual employee explained14:39 – Trade award entitlements most tradies miss17:59 – Redundancy & leave liabilities in trade businesses23:14 – How Fair Work handles complaints34:14 – Performance management: act early, not late40:09 – Contracts, VAs & getting the right HR adviceWhat You’ll Learn:✔ The real difference between an employee and a contractor✔ When a contractor should legally be treated as an employee✔ Why contracts alone won’t protect you✔ Trade award entitlements most tradies don’t know about✔ When redundancy pay applies, even if someone resigns✔ How Fair Work handles complaints and underpayments✔ How to deal with performance issues before they explode📲 Listen On The Go! https://tradie.wiki/listenCONNECT WITH KAREN HILLENWebsite: https://www.myhrp.com.auHR Hub: https://myhrp.com.au/hr-hub/Instagram: https://www.instagram.com/myhrpartnerauFacebook: https://www.facebook.com/MyHRPartnerAustraliaLinkedIn: https://www.linkedin.com/in/karenhillen/CONNECT WITH THE SITE SHED!Website: https://www.thesiteshed.comFacebook: https://www.facebook.com/thesiteshedInstagram: https://www.instagram.com/thesiteshed/LinkedIn: https://www.linkedin.com/company/the-site-shed/Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Are your quotes accidentally pushing good clients away?In this 477th episode of The Site Shed, Matt sits down with sales and leadership expert Drew Norton to break down the real reasons tradies lose work and how a few simple mindset and process shifts can help you win better clients without relying on low prices.Drew gives useful tips for making the discovery process better, leading with confidence, making sure people understand their options, and building a sales system that really works.If you want to charge what you're worth and stop clients from ghosting after the quote… this one’s for you.🕒 Key Chapters00:29 Drew Norton's background and expertise01:22 Changing the perception of sales & leadership02:31 The shift away from old-school, pushy selling03:45 Why mindset drives sales success06:43 The two real barriers to business growth13:11 Why documenting processes is critical14:36 How to communicate benefits, not features24:50 “Sales Inception” (Drew’s 3-step framework)28:54 The discovery phase: qualify before you quote40:59 Defining customer avatars & speaking to pain points🔧 What You’ll LearnWhy tradies struggle with sales (and how to fix it)The mindset shift that makes quoting easierHow to create a sales process you can train staff to followDiscovery questions that uncover what clients actually wantHow to avoid giving away free expertiseWhy you MUST stop talking in features and start talking in benefitsHow to confidently present options without sounding salesy📲 Listen On The Go! https://tradie.wiki/listen🎙 About Our Guest: Drew NortonFounder of The Everyday Sales Leader, Drew helps business owners improve their sales confidence, leadership skills, and communication. His frameworks have helped tradies grow their revenue, raise prices, and build stronger teams in the tradie industry.CONNECT WITH DREW NORTONThe Everyday Sales Leader Website: https://theeverydaysalesleader.com/Instagram: https://www.instagram.com/theeverydaysalesleader/LinkedIn: https://www.linkedin.com/in/theeverydaysalesleader/Quiz: The Everyday Sales Leader Quiz Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

👉 FREE tools, templates & resources for tradies: https://tradie.wiki/podIn this 476th episode of The Site Shed, Matt Jones sits down with cybersecurity expert Ronnie Manning, Chief Brand Advocate at Yubico, to dive deep into best practices for protecting trade-based businesses and contractors like you in the digital age.Discover the real risks of password reuse, why two-factor (2FA) and multi-factor authentication (MFA) are a MUST for your team, and how passkeys and physical security keys are shaping the future of online security.Key Chapters:00:00 – Teaser01:20 – What Yubico does & why authentication keys matter02:35 – How hackers get into business accounts through admin access04:18 – MFA, 2FA and the evolution of authentication05:36 – Passkeys explained: the strongest form of login security06:03 – How physical YubiKeys work in real life12:04 – The most common cyber breach scenarios for SMBs17:43 – Why password managers are essential for every business25:12 – MFA as the “seat belt” of cybersecurity31:27 – New global data: Gen Z most likely to fall for phishingYou'll learn:✔ Why using the same password for everything is dangerous, and what to do instead;✔ How password managers can simplify your digital life while boosting security✔ The evolution of authentication: From SMS codes to passkeys and physical security keys like Yubikey✔ What “phishing-resistant authentication” actually means, and why it matters✔ How to protect your business accounts from hackers, even in collaborative teams✔ Browser and VPN tips to keep your data safe (especially when traveling or working remotely)✔ Real-world stories, practical policies, and step-by-step strategies for small businesses📲 Listen On The Go! https://tradie.wiki/listenCONNECT WITH YUBICOWebsite: https://www.yubico.comYouTube: https://www.youtube.com/@UCqkvjt06Q4hejDEo5PZt6zg Instagram: https://www.instagram.com/yubico/LinkedIn: https://www.linkedin.com/company/yubico/Facebook: https://www.facebook.com/YubikeyCONNECT WITH RONNIE MANNING:LinkedIn: https://www.linkedin.com/in/ronniemanning/Instagram: https://www.instagram.com/ronniemanning/ Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/podCONNECT WITH LIZ CHISMWebsite: https://www.lizchism.comInstagram: https://www.instagram.com/liz_chism/Linkedin: https://www.linkedin.com/in/liz-chism-coachingE-book: https://lizchism.com/ebookWant to streamline your operations, improve your marketing, or close more jobs?Join Tradie Academy, our free community packed with templates, guides, and insights that actually help your business!👉 Check it out: https://tradie.wiki/podIn this 475th episode of The Site Shed, Liz Chism, a contractor-turned-award-winning brewer, rebuilt her business and life by systemising everything. After working 100-hour weeks, Liz transformed her brewery into a business that ran smoothly without her, even while she travelled overseas with her phone off.Today, she assists other tradies in achieving the same goals: eliminating chaos, increasing profit, and creating a business that provides them with a sense of relief.This episode offers a wealth of practical strategies for contractors who may be feeling overburdened, underpaid, or lacking a clear path to growth, so make sure to watch until the end!Key Chapters:00:00 Liz’s turning point and escaping 100-hour weeks02:26 Growing up in construction and early lessons05:29 How systems saved her business (and sanity)10:05 The 80/20 rule tradies ignore12:16 Why SEO is changing with LLMs15:58 Content, trust, and lead conversion19:07 The follow-up gap costing contractors thousands21:26 The “Chaos Tax” and hidden profit leaks23:55 Estimating mistakes and the real cost of inaccuracy27:25 Why more leads aren’t always the answer30:30 Wearing too many hats and valuing your time properly32:39 Cadence, routines, and becoming a true CEO41:44 Scheduling mistakes that blow out jobs46:24 Incentivising your team for performance50:16 Final advice for overwhelmed contractorsCONNECT WITH US!https://www.thesiteshed.comhttps://www.facebook.com/thesiteshedhttps://www.instagram.com/thesiteshed/https://www.linkedin.com/company/the-site-shed/If you enjoyed this podcast and this series, please take 5 to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed#podcast #thesiteshed #tradiewebguys Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/podCONNECT WITH BRYAN CLAYTON!Website: https://www.yourgreenpal.com/Instagram: https://www.instagram.com/bryanmclayton/Facebook: https://www.facebook.com/pages/GreenPal/495779490484818Linkedin: https://www.linkedin.com/in/bryan-clayton-a96b33214Want to streamline your operations, improve your marketing, or close more jobs?Join Tradie Academy, our free community packed with templates, guides, and insights that actually help your business!👉 Check it out: https://tradie.wiki/podIn this 474th episode of The Site Shed, Bryan Clayton dives deep into building predictable revenue for trade businesses by using Costco's membership model as a blueprint, and what he revealed was amazing value for tradies like you.Learn the crucial steps for creating irresistible service agreements for your plumbing, electrical, and HVAC customers, and stop leaving money on the table!Key Chapters0:00 Teaser1:05 Selling Memberships to Plumbers & Electricians3:47 The "Steve Martin Approach" to Irresistible Offers7:07 Why Are Trades Still Operating Like It's 1997?10:33 The 'Insurance Model' for Plumbing and Electrical Service13:30 How to Experiment with Your Best Customers First15:07 Steal These Membership Secrets from Uber and Amazon Prime22:14 The No-Brainer Membership Model for HVAC Businesses27:38 Leveraging Seasonality30:25 The Tech You NEED to Manage Service Agreements (Is it worth it?)CONNECT WITH US!https://www.thesiteshed.comhttps://www.facebook.com/thesiteshedhttps://www.instagram.com/thesiteshed/https://www.linkedin.com/company/the-site-shed/If you enjoyed this podcast and this series, please take 5 to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed#podcast #thesiteshed #tradiewebguys Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In episode 473, host Matt Jones sits down with Sean Samson, dialing in from Cleveland, Ohio, for the third and final part of their enlightening series. Today, they’re diving deep into the powerful world of service agreements—why they matter, how you can sell them effectively, and the massive opportunity they represent for electricians, plumbers, and other reactive-service businesses looking to build recurring revenue.Matt and Sean break down the nuts and bolts of what a service agreement actually is, outlining the differences between commercial, industrial, and residential sectors, and sharing real-world tactics for turning a standard job into a long-term client relationship. From the importance of having a solid sales process, to insightful tips on targeting the right demographics, and how technology plays a key role in making service agreements work, this conversation is packed with actionable advice for business owners wanting to grow sustainably.Timestamps: 00:00 "How to Sell Service Agreements"06:12 NFPA Standards for Service Agreements09:36 Residential Maintenance Membership Benefits11:45 Selling Through Fear of Loss15:01 Seasonal Maintenance Tips16:53 Targeting High-Value Service Customers22:14 "Technology Needed for Service Agreements"24:45 Sean's Show Notes and Episodes Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In this episode, host Matt Jones is once again joined by Sean Samson for the second part of their insightful series. If you missed the first installment where Sean shared the ten reasons your service and maintenance business will never grow, be sure to catch up, because today’s conversation builds on those foundational ideas.Timestamps 00:00 Service Sales Process Benefits04:34 "Scaling Requires Systems"08:30 "Tracking Sales Process Metrics"13:10 Sales Systems Enable Scalable Growth14:09 Onboarding Requires Role Transition20:09 "Discovery: Key to Problem-Solving"23:44 "Process Guides Safe Problem Solving"26:42 Job Walk and Verification Process28:11 Outdated Residential Business Model32:43 "Service Agreements & Recurring Revenue" Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In Episode 471, host Matt Jones chats with Sean Samson, founder of Sean Samson Training to dig deep into the world of service and maintenance agreements for contractors. Sean shares his journey from an electrical service agreement sales rookie to training contractors around the globe, helping them transform transactional businesses into predictable, recurring revenue powerhouses.⏱️Timestamps:00:00 "Maximizing Lifetime Value in Marketing"06:31 "Five Reasons People Don’t Buy"07:16 "Optimizing Sales & Service Processes"11:36 "Scaling Business Growth Strategically"16:18 B2B to Residential Transition Challenges19:39 "Improving Service Through Proactive Leadership"21:40 "Undervaluing Service Expertise Hurts Business"25:07 Clients vs. Customers in Contracting28:48 "Trust Built on Intimacy"32:20 "Transactional Revenue Lacks Excitement"35:36 "Contractors as Sales Organizations"41:22 Compounding Revenue Drives Business Success43:02 "Importance of Trained Salespeople"45:45 "Tech Selling vs Doing"50:00 "Contracting Growth Challenges Unveiled" Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In episode 470, host Matt Jones is joined by Ben Hansen from Profit Doctor for a straight-shooting conversation about what truly drives profitability in trade businesses. Broadcasting from Austin, Texas, Ben brings a wealth of experience working with business owners across the globe, breaking down how revenue and profit don’t always go hand-in-hand, and why so many businesses look healthy on paper but struggle to see any real financial reward.⏱️Timestamps:00:00 "Marketing Budget Essential for Growth"04:07 "Misaligned Resource Allocation in Business"09:02 Revenue Focus vs. Profitability Awareness13:43 Profit Focus for Business Success16:00 "Financial Clarity for Tradespeople"19:51 Streamlining Cost Analysis23:49 Profit-Focused Service Shift26:46 Lacking Practical Financial Guidance28:30 Misaligned Business Growth Strategies32:54 "Unprofitable Clients Hinder Growth"35:10 Cut Losses to Boost Success39:02 Streamline Focus for Better Conversion43:02 "Focus on Customer Lifetime Value"45:51 Optimize for Ideal Clients47:58 Targeting Diverse Customer Needs53:32 Focus on Core Strengths55:22 Self-Taught Financial Empowerment Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

With years of experience helping businesses in the trades sector, Jason shares how CEO Warrior guides business owners, from technicians just starting out, to established pros, through the often-daunting world of financial clarity and pricing. Matt and Jason unpack practical strategies for setting realistic budgets, analyzing your P&L, overcoming marketing and conversion obstacles, and planning for growth without losing your footing.⏱️ Timestamps:00:00 CEO Warrior's 10-Year Milestone06:05 Profitability Mindset in Business08:56 Budget as Road Map Strategy12:10 Breaking Down Big Goals13:00 Improving Conversion Without More Ads17:05 "Engagement Beyond the Initial Service"20:37 Chart of Accounts: Four Key Buckets25:00 "P&L and Balance Sheet Setup"28:28 Accounting for Loan Payments Insight29:30 "Profit First Methodology Insights"32:18 "Annual Budget Tracking Process"38:28 Seasonal HVAC and Service Strategy39:59 Seasonal HVAC Offer Strategies42:19 Overlooked Opportunities in Business Growth45:33 Open CEO Warrior Event Invitation Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In episode 468, Matt Jones is joined by Matt Pohl, an entrepreneur hailing from just north of Denver, Colorado, with a wealth of real-world experience in transforming small businesses. Together, they dive into the incredible journey of taking a welding company from $900k to $4 million in just two years. Pohl shares his unique background, working alongside his wife, acquiring businesses rather than starting them from scratch, and applying a proven methodology to triple business value and achieve a 10x increase before selling.⏱️Timestamps:00:00 Business Transformation and Organizational Rewilding06:02 "Retirement Sparks Welding Business Sale"10:01 Overestimated Workforce Challenges Trades13:25 Rebranding to Commercial Welding LLC16:20 Denver Welding Market Overview19:44 Employee Numbers Drive Business Complexity21:24 "Building Business Resilience and Structure"26:55 Evolving Strategies for Business Growth28:33 "Lighten Your Burden"31:13 Navigating Growth Challenges35:35 Determine Business Stage with FTEs39:28 "Awareness of Personal Growth Potential"41:25 From Process to Profit Focus46:08 Adaptability in Business Leadership49:52 Guiding Success Through Adaptation51:32 Transitioning from Owner to Enterprise Focus Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Welcome back to The Site Shed! In this episode, Matt Jones sits down with marketing maverick John Dwyer for a lively and insightful conversation that dives deep into the world of direct response marketing, particularly for tradies and small business owners.John, whose career spans decades of helping businesses stand out, breaks down the crucial differences between traditional brand-focused marketing and the results-driven approach of direct response. The two discuss why most tradies excel at their craft but often struggle with the skills to actually grow their business, juggling everything from vanity metrics on social media to the challenges of generating real, qualified leads.⏱️Timestamps:00:00 Balancing Brand Building and Profit03:51 "Tradies' Marketing Challenges"07:46 "McDonald's, Parenting, and Incentives"12:55 "Bali Trip: Nightly Fee Only"15:09 Lead Conversion Challenges19:05 Excessive Leads Hinder Marketing Efforts23:15 "Matt Fences' Facebook Ad Insight"26:44 Exclusive Coaching Requirements Revealed Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In Episode 466 of The Site Shed, host Matt Jones sits down with Logan Turley, a marketing and content creation expert with an impressive background at Disney and GoPro, to tackle one of the trades industry's most important and often-overlooked topics: how tradies and contractors can use simple, authentic content to position themselves as true experts.⏳Timestamps:00:00 "Establishing Expertise Through Content"05:28 "Training Network for Content Creators"09:05 Gen Z, Millennials Prefer Authenticity11:19 "Content to Convert Leads Effectively"14:36 Content's Role in Brand Credibility17:30 Leverage Social Algorithms for Visibility19:15 "Pre-Qualifying Leads Through Content"23:42 "Defined Processes Boost Client Trust"26:31 Multimedia Marketing for Client Engagement30:07 Showcase Brand Story Authentically34:46 Evergreen Content Explained35:24 "Leverage Video for Common FAQs"40:57 Social Media Brand Perception Insights42:22 "Turning Mistakes into Content"48:30 Simple, Effective Phone Contet Tips50:00 AI Simplifies Video Content Creation53:36 Proper Lighting for Filming56:04 "Seize Your Content Opportunity"58:55 Future Tech and Content Evolution Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In Episode 465 of The Site Shed, Michael O'Sullivan talks about Why Health Gets Overlooked When Life Gets Busy and How You Can Hack Your Brain for Better Focus.  Matt and Michael get real about the everyday challenges tradies face: juggling family, business, and health, and discuss the habits and mindset shifts needed to boost productivity and maintain peak performance both on and off the job. Michael shares his own journey from growing up with a tradie dad and struggling with weight, to working alongside some of Australia’s top men’s health experts.⏳ Timestamps: 00:00 Boosting Productivity and Energy05:07 Cultivating Healthy Habits08:52 "Creating Change Through Habits"12:25 "Importance of Diverse Perspectives"15:06 "Optimize Tomorrow: Evening Prep & Sleep"17:23 Optimize Sleep with Simple Habits22:11 Boosting Men's Health: Muscle & Morning Routine25:27 "Breaking Coffee Habits"29:34 Foundation First: Health & Hormones30:36 Rethink Blood Work: Advanced Testing35:16 "Importance of Morning Outdoor Exposure"38:33 Organic Supplements & Routine Simplification41:21 Optimize Carbs and Nutrition Timing44:40 Efficient Protein-Rich Breakfast & Lunch49:25 Metabolism Boost and Caloric Deficit Strategy51:10 "Health as Key to Fulfillment"54:05 Investor's Key Question: Hobbies? Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In today’s episode, Matt is joined by Skye, an ADHD strategist and business owner, for a candid and practical conversation about managing ADHD in the trades and business space. Drawing from both professional experience and her own ADHD diagnosis during her PhD, Skye shines a light on executive functioning challenges, how late diagnoses are becoming more common, and why so many successful entrepreneurs seem to be wired this way.Listen to the audio version of this podcast at https://tradie.wiki/listenFrom stories about business leaders discovering their ADHD “superpowers” to breaking down the symptoms and science behind attention differences, this episode covers it all. Skye shares concrete strategies, from focus formulas to energy management, and answers big questions about diagnosis, the role of dopamine, and how to build business systems that actually work for your brain.⏱️ Timestamps:00:00 ADHD and Business Success05:12 Evolving ADHD Understanding08:16 ADHD and Motivation Challenges12:34 Working Memory and Timeliness Challenges14:48 "Identifying Executive Function Struggles"17:50 Prioritize Mental Tasks Urgently20:15 Focus on Urgent Priorities25:42 Quick Motivation and Task Start29:39 Time Management and Phone Pacing30:29 Pomodoro Technique Insights35:26 Rising Adult Anxiety and Depression37:18 ADHD Management Without Medication41:30 Dopamine Deficiency in Modern Life44:04 Enhancing Engagement at Home47:29 ADHD: Productivity vs. Social Costs52:00 ADHD: A Trade Business Superpower Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Most tradies don’t realise how much their business name is holding them back.After working with hundreds of trade businesses, I can confidently say:The wrong name can slow your growth, confuse your customers, and make you harder to find online.In Episode 463 of The Site Shed, I’ll show you the biggest naming mistakes tradies make and how to fix them.⏱️Timestamps:00:00 "Business Naming: A Global Guide"04:08 Searchable Business Naming Tips10:17 Secure Local Domain Names11:28 Avoid Clichés in Business Naming15:14 Check Business Name Availability21:01 "Register and Launch Resources"21:52 "Trady Wiki Pod Info"🔧 Avoid these mistakes:❌ Using generic or forgettable names❌ Choosing a name that’s hard to spell or pronounce❌ Ignoring SEO and visibility when naming❌ Making it all about you, not your customers✅ Learn what makes a name memorable, search-friendly, and scalable✅ Hear real-world examples from tradie businesses who got it rightIf you’re just starting out or thinking about rebranding, don’t skip this.Want a checklist to ensure you don't miss any of these crucial steps? Head to https://tradie.wiki/pod to join our FREE community to access 40+ guides and checklists to help you grow your business. Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In this episode, host Matt Jones is joined once again by Chris Koch to deep dive into company culture, recruitment, and building high-performing teams in the trades. Drawing from his experience with BDR and a recent read of Simon Sinek’s “Start with Why,” Chris shares why getting back to the basics—knowing your company’s mission, vision, and values—forms the bedrock of attracting and retaining top talent.⏱️ Timestamps:00:00 "Readiness Unlocks Effective Learning"05:10 "Becoming the Employer of Choice"06:56 "Cultivating Positive Work Culture"12:35 Effective Team Communication Goals14:02 Aligning Incentives and Communication Strategies17:56 Hiring and Managing Expectations20:47 EOS Management Structure Revamp25:01 Streamlining for Efficient Growth27:55 Fostering Growth Through Trust32:01 Balancing Culture and Productivity34:08 Challenging Hiring Process Benefits38:57 "Defining Roles Boosts Hiring Success"41:35 Leveraging Team Networks for Recruitment44:20 Effort Matters in Hiring Process48:40 "Seeking Committed Business Partners"Takeaways:Why “Start With Why” is more than a book title—and how it inspires staff at every levelCulture as your #1 recruitment tool: how top firms make the team do the hiring for themPractical hiring hacks to avoid costly mis-hires (plus the monthly ritual that keeps your culture on point)Matt and Chris unpack real-world strategies for becoming the “employer of choice,” from performance-based incentives to intentional hiring processes that go way beyond checking boxes. They discuss the power of clear communication, the importance of one-on-one meetings, and how a strong organizational culture turns team members into your company’s best recruiters. Plus, they offer actionable tips on structuring interviews, keeping staff engaged, and the often-overlooked value of social gatherings and regular check-ins. Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In this episode, host Matt Jones sits down with Jeff Armstrong from Cultivate Advisors—a seasoned entrepreneur and expert in helping business owners unlock the true value of their companies. Building on conversations from previous episodes about buying and selling trade businesses, Matt and Jeff dig deep into what it really takes to prepare your business to be an attractive, saleable asset.⏱️ Timestamps:00:00 Trade Business Mergers & Sales Insights05:04 Business Owners' Ownership Transfer Blind Spot08:17 "Business Exit Strategy Insights"12:05 Business Health Score Evaluation15:11 "Evaluating Enterprise Value"18:51 Owner Dependency in Business Operations22:21 "Exit Planning Methodology Overview"24:19 "Measuring Success Beyond Financial Metrics"29:32 Transitioning to Paid Marketing Strategies32:47 Business Evaluation and Future Planning34:10 Customized Growth Strategy Blueprint37:31 Discussing Business Exits and ValueTakeaways:Why 70% of trade businesses never sell—and how to avoid being one of themWhat “enterprise value” actually means for tradies, and why it mattersThe top blind spots that keep owners stuck as the main cog in the machineHow to turn your business into a cash cow OR sale-ready assetJeff shares powerful insights into the concept of “enterprise value,” explaining why most business owners mistakenly view their companies as just income producers rather than valuable, transferable assets. The conversation explores common blind spots, key value drivers like owner dependency and financial clarity, and practical steps you can take—even if you’re not planning to sell right away—to build a business that runs without you and stands out to buyers or investors. Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In this episode, host Matt Jones is joined by a familiar face—John, the CEO of Rooter Hero from Los Angeles. It’s been nearly six years since John last appeared on the show, and a lot has changed in that time. Together, Matt and John take a deep dive into the incredible growth journey of Rooter Hero, which has more than doubled in size since 2019, now boasting over 500 employees and 440 vehicles on the road.Timestamps:00:00 Company Doubles in Size03:24 Futuristic Business Strategy Planning08:53 Consolidating Units Challenges Backend10:29 Learning Business Expansion Strategies15:48 AI Integration in Business Operations18:19 AI Streamlines Job Applicant Screening22:26 Promoting Trade Careers Over Tech25:48 Maximizing Maintenance for Business Growth29:29 Commercial vs. Residential Tech Differences32:46 Future Business Expansion Possibility33:57 Expanding Beyond CaliforniaTakeaways:The #1 mindset shift you need before attempting big growthHow quarterly strategy, EOS/Traction, and external coaches help manage a massive teamReal-world ways AI & automation are transforming hiring, onboarding, and daily opsYou'll get an inside look at how John leads a rapidly scaling business, the evolution of his role as CEO, and the challenges of executing change at scale. The conversation covers everything from the impact of technology and AI in streamlining operations, to the importance of structured planning and the influence of operating systems like Gino Wickman’s EOS. Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In this episode, host Matt welcomes Cam Bishop from Raincatcher.com for the second part of the mini-series, "Selling Smart: How Trade-Based Businesses Can Build and Sell a Profitable Business." If you missed the first part, make sure to check it out for insights into the five critical mistakes that can ruin your business sale.⏱️ Timestamps:00:00 "Life After Selling a Business"05:06 Skiing Without Purpose: A Job?09:14 "Criteria for Family Business Success"12:27 "Rethinking Business Strategies"15:20 When to Sell Your Business18:02 "Determining the Right Time to Sell"23:20 Navigating Business Exit Conversations26:59 "Choosing Buyer Beyond Highest Bid"31:22 Buy-Sell Agreement Importance34:24 Generational Business Strategy Success36:06 Strategic Business Sale Timing39:03 Send Questions for Future AnswersTakeaways:Why the perfect time to sell is often personal, not just financialEssential steps to prepare your business years before you exitHow legacy, employee loyalty, and family complicate the saleCam also shares stories about legacy, succession planning, and the emotional realities owners face after the sale, offering practical advice on how to approach exit planning proactively—rather than reactively—and avoid common pitfalls. Whether you're thinking about selling now or ten years down the road, this episode is packed with valuable perspective and actionable steps to help you plan for a successful and meaningful business transition. Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In this episode, host Matt Jones sits down with Cameron Bishop from Raincatcher for the first part of our mini-series, "Selling Smart: How Tradies Can Build and Sell a Profitable Business." With decades of experience in private equity and business sales, Cameron offers valuable insights into the growing trend of business roll-ups and private equity exits, particularly how North American models are starting to influence the Australian market.00:00 "Smart Selling for Tradies"04:08 Strategic Acquisitions and Buyer Identification06:29 Scheduled Maintenance for Project Businesses09:50 "Balance: Working In vs. On Business"14:53 Private Equity Buyer Concerns17:47 Perpetual Demand in Service Industry19:52 Growth Challenges and Acquisition Strategy23:52 Private Equity Value in Mergers28:45 Urban Surf Ranch Location Dilemma32:27 Cash vs. Accrual Accounting Explained36:07 "Embrace Experts: Fractional CFO Trend"39:14 Generational Business Sale Challenges43:48 "Preparing Tradies for Business Exit"44:28 Toasting TraditionsTakeaways:• The top 5 things that stop trade businesses from selling• What private equity and buyers look for in a business• Why recurring revenue and less owner dependency boost value• Actionable steps to get your business ready for a stress-free exitTogether, Matt and Cameron dig into the key challenges and red tape business owners face when preparing to sell, from legal and accounting hurdles to operational nuances. They break down the five critical mistakes that can ruin your trade business sale, sharing real-world stories, expert advice, and practical steps you can take to position your business for a successful—and profitable—exit. Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In this episode, host Brandon welcomes special guest Mick from the Tool Shed podcast—who’s not only a fellow podcaster but also a seasoned builder’s coach with a whopping 35 years of experience in performance coaching. Fresh off a recent Tool Shed episode featuring Matt from The Site Shed, this crossover promises practical wisdom and relatable stories for tradies, builders, and anyone looking to level up their business game.Brandon and Mick dive into the crucial topic of daily rituals for business success, exploring why simple routines like the "Prioritized Daily Action List" and "Personal Success Ritual" can be absolute game changers for tradies who are more comfortable on the job site than behind a desk. Mick shares lessons learned from decades of time management coaching and business consulting, revealing the mindset shifts and small habits that separate successful business owners from those who struggle.Watch this episode here: https://youtu.be/oX1rVRrITZM====== Timestamp Chapters =====00:00 Introduction to Coaching and Podcasting Dynamics02:48 The Journey from Time Management to Business Coaching06:04 Understanding the Entrepreneurial Mindset08:51 The Importance of Daily Rituals for Success12:11 Time Management vs. Self-Management15:01 The Power of Personal Success Rituals18:07 Effective Prioritization and Daily Action Lists21:00 The Role of Accountability in Team Dynamics26:22 Effective Performance Management Strategies35:41 The Power of Personal Success Rituals46:38 Leading by Example in Productivity==== What You'll Learn ====- Mick Hawes has been in performance coaching for over 35 years.- Many builders lack a clear vision when starting their businesses.- The disconnect between technical skills and business management is common.- Daily rituals are crucial for maintaining consistency and focus.- Time management is more about self-management than managing time itself.- A prioritized daily action list can significantly enhance productivity.- Inspiration is key to starting the day effectively.- Mindset plays a critical role in achieving business success.- Leaders should lead by example to inspire their teams.- Writing down goals and tasks can improve accountability and focus. Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems.If your business is stuck in subcontractor mode or struggling to scale because of inconsistent revenue, this episode will show you what’s possible—and how to get there.Listen to this episode here: https://tradie.wiki/listen==== TIMESTAMPS ====00:00 Boosting Business Control & Growth03:32 Optimizing Lead Follow-Up Calls09:34 Consistent Growth through Job Closures11:56 Unlocking Success Through Simple Changes13:51 "Trading Insights with Matt"🔍 What You’ll Learn:– How consistent lead flow changed everything– Why 80+ weekly follow-up calls drive conversions– The game-changing move to on-site quoting– The impact of a defined sales process– How to plan team growth with confidenceMatt walks through the exact framework that helped this client scale from chaos to consistency in just a few weeks—and how you can apply the same principles. Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems.If your business is stuck in subcontractor mode or struggling to scale because of inconsistent revenue, this episode will show you what’s possible—and how to get there.Watch this episode here: https://youtu.be/T0IQn7-b1uA==== TIMESTAMPS ====00:00 Boosting Business Control & Growth03:32 Optimizing Lead Follow-Up Calls09:34 Consistent Growth through Job Closures11:56 Unlocking Success Through Simple Changes13:51 "Trading Insights with Matt"🔍 What You’ll Learn:– How consistent lead flow changed everything– Why 80+ weekly follow-up calls drive conversions– The game-changing move to on-site quoting– The impact of a defined sales process– How to plan team growth with confidenceMatt walks through the exact framework that helped this client scale from chaos to consistency in just a few weeks—and how you can apply the same principles. Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In this conversation, Matt Jones and Crystal Williams delve into the multifaceted world of branding, emphasizing that branding extends far beyond just logos. They discuss the importance of building a brand identity that resonates with customers, the need for patience in seeing growth, and the significance of community engagement. The conversation also highlights the necessity of understanding the sales cycle, setting realistic expectations, and the role of digital presence in modern branding. Crystal shares actionable strategies for effective brand marketing, including the importance of consistency and creating a unique brand identity that stands out in a crowded market.🎥Watch the video version here: https://youtu.be/tOuyhc3rK60====== Timestamp Chapters =====00:00 – Intro with Crystal Williams01:05 – What branding really means beyond a logo02:41 – Branding as a long-term growth tool04:52 – Branding vs. direct marketing mindset10:17 – Crystal’s 10–12% marketing spend insight13:23 – Real-world examples: billboards, jingles & mail16:08 – Community involvement as branding18:51 – Hard-to-measure strategies that still work26:22 – Why brand drives better marketing ROI29:07 – Lemon Seed’s “three-bucket” approach31:20 – Final thoughts on patience and strategy==== 🔧  What You'll Learn 🔧  ====– Why branding is more than a logo– The difference between brand and direct marketing– What tradies get wrong about marketing– How to build a brand that makes people remember (and call) you– Lemon Seed's “three-bucket” marketing strategy📚 Resources:– Crystal Williams: https://www.lemonseedmarketing.com/– Connect with Crystal on Instagram: https://www.instagram.com/lemonseedmarketing Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In this episode, host Matt sits down with Roland, co-founder of Housecall Pro – a leading software solution for job management in the trades industry. Recorded after their chance connection at a trades event in Fiji, this conversation is a deep dive into how AI is transforming the home service sector. Roland shares the journey of how Housecall Pro began, what truly sets their platform apart, and how AI-powered features are empowering “standing jobs” (like plumbers, HVAC, and electricians) to cut down on admin work and focus more on growth.Matt and Roland unpack the practical ways that AI is making life easier for tradespeople, from automated customer service to intelligent business analytics and coaching. They discuss best practices for adopting new technologies in your business, the importance of staying curious, and how leveraging data can help tradies grow faster and smarter. Tune in to hear real-world insights, learn what’s next for AI in trades, and get tips on maximizing your own business potential in this rapidly evolving landscape!🎥Watch the video version here: https://youtu.be/-XXVEhxU-vc====== Timestamp Chapters =====00:00 AI Talk Leads to Unexpected Connection04:57 AI: Impact on Jobs08:20 AI-Powered Customer Service Solution14:04 AI's Role in Business Growth16:45 Startups’ Tech Advantage: Easier Operations19:45 Embrace Curiosity in Business22:23 "If It Ain't Broke, Explore"25:40 "Optimize Time in Business"29:46 Forward-Looking Strategic Planning33:59 Integrating Human Touch in Automation36:36 "Optimizing Business Processes with Data"38:30 Optimizing Low-Intent Social Leads41:43 "Explore Housecall Pro Demo"==== What You'll Learn ====✅ How AI “team members” can fill admin gaps and stop missed leads✅ Why your time is best spent on site, not stuck on after-hours invoicing✅ Real-world results: 30% growth and more jobs booked—faster Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In this episode of The Site Shed, Matt Jones speaks with Glen Fitzgerald from Worx Safety about how tradies can tackle workplace safety compliance without drowning in paperwork. Glen shares how digital tools and automation can help simplify your WHS systems, reduce admin, and increase operational efficiency.They chat about the differences in compliance requirements for residential versus commercial businesses, the challenges of staying on top of paperwork, and what triggers a compliance audit. You'll hear practical advice on how business owners can automate induction, training, and documentation processes, plus insights into how technology—from digital software to potential AI solutions—is making safety more accessible and efficient for everyone in the industry.🎧 Listen to the full episode here: https://tradie.wiki/listen==== What You’ll Learn: =====✅ How to streamline WHS compliance using digital tools✅ Common compliance mistakes and how to avoid them✅ The future of AI in safety and contractor management✅ Why automation is the key to simplifying your operations=====Timestamps: =====00:00 Intro to Glen Fitzgerald and Worx Safety06:29 Workplace Incident Liability Concerns08:40 SOP Implementation for Safety Training12:32 Contractor Responsibility for High-Risk Work15:31 Contractor Responsibility Increase Trend17:23 "Prototype AR Glasses Hazardous"20:43 Compliance and Training Essentials25:19 "Safety Info Access Guide"If you're a trade business owner looking to stay compliant without sacrificing productivity, this episode is a must-listen.📌 Learn more about Worx Safety: https://www.worxsafety.com.au📌 Book a Free Demo: https://www.worxsafety.com.au/request-a-demo Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In this episode of The Site Shed Podcast, Matt Jones and Rai Cornell discuss the psychology behind marketing and why it can often feel uncomfortable or 'icky.' They explore the importance of authenticity, relationship building, and creating valuable content that resonates with audiences. The conversation delves into overcoming fears of content creation, the role of marketing beyond traditional ads, and introduces the 'Four M's' framework for effective marketing. The episode concludes with key takeaways for listeners to implement in their own marketing strategies.You can watch it on 🎥 YouTube: https://youtu.be/9Nro-yhQTxgTimestamp:00:00 - Introduction to the episode and guest Rai Cornell02:30 - The disconnect between sales and marketing04:00 - Why "I hate marketing" is a red flag08:00 - Why content doesn't have to include YOU on camera11:30 - How to create content without stress or perfection14:00 - Feel-Good Marketing: The 4 M's Framework21:00 - Real-world examples of creative mechanisms26:00 - How to build trust through relevance and consistency30:00 - Final thoughts and resources📚 Resources:Guest website: https://www.cornellcontentmarketing.com/demandgenkitELITE Method Framework: https://drive.google.com/file/d/1Jjer_vwYii-nAGkAgy78mwof52PDpLns/view?usp=sharing📓 Read our blog on this podcast here: https://tradie.wiki/452-Why-Your-Marketing-Feels-Icky Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about achieving 90% presold buys using psychology-driven strategies. This first episode unpacks how understanding the psychology of today's informed buyers can transform your marketing approach, and why building authentic relationships with your audience is crucial in standing out amidst the noise. Listen to the video version of this podcast at https://youtu.be/MMNwPLMUD1wTimestamp:00:00 From Psychology to Content Marketing05:39 Developing Unique Business Mechanisms07:30 "Stages of Change in Marketing"13:36 "Answer FAQs with Content"16:17 AI-Augmented Sales Qualification Process19:47 Addressing Sticker Shock Early21:28 "Lead Conversions: Warm vs. Cold"27:32 "Effective Sales Conversation Strategies"29:27 Template-Driven Sales Hilarity33:54 Respect and Empower Your Buyers35:28 Customer-Focused Case Study Approach38:54 Visit SiteShare for ResourcesEnjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!  Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about achieving 90% presold buys using psychology-driven strategies. This first episode unpacks how understanding the psychology of today's informed buyers can transform your marketing approach, and why building authentic relationships with your audience is crucial in standing out amidst the noise. Listen to the video version of this podcast at https://youtu.be/MMNwPLMUD1wTimestamp:00:00 From Psychology to Content Marketing05:39 Developing Unique Business Mechanisms07:30 "Stages of Change in Marketing"13:36 "Answer FAQs with Content"16:17 AI-Augmented Sales Qualification Process19:47 Addressing Sticker Shock Early21:28 "Lead Conversions: Warm vs. Cold"27:32 "Effective Sales Conversation Strategies"29:27 Template-Driven Sales Hilarity33:54 Respect and Empower Your Buyers35:28 Customer-Focused Case Study Approach38:54 Visit SiteShare for Resources Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed