The Skindustry

If you feel like you need more clients to make more money… this episode is your reality check 👀 Because more clients isn’t the answer - a better business model is.I’m joined by my first ever guest, @bylaurenjohnson, who helps business owners build passive income, create multiple income streams, and scale in a way that doesn’t lead to burnout 🔥 We break down why being fully booked can still leave you stuck, and how to start scaling your income without burning out 😴 🧠 WE COVER:• Why fully booked doesn’t equal successful• The truth about passive income• How to stop trading time for money• Building income streams that support your life🔗 CONNECT:Lauren: @bylaurenjohnsonUs: @theskindustry_If you loved this episode, share it to your story and tag us so we can repost 🫶🏼Please subscribe and rate us 5 stars to help push the podcast even further so we can have even more amazing guests on!If your income stops when you do... it’s time to change the way you’re doing business 🤍 

Cheap prices aren’t just hurting your business - they’re damaging the entire industry 😢 In this episode, I’m breaking down the real impact of undercharging, why it’s making it harder for skin specialists to be taken seriously, especially in the whole “medic vs non-medic” conversation, and how it’s affecting your ability to actually build a profitable, sustainable clinic 💰 I’ll also walk you through exactly how to set your prices properly - including a simple formula to work out if your current pricing even makes sense 📈 If you’re fully booked but still not earning what you should be, or you feel like you’re constantly working just to keep up - this one is for you! 👂 If you enjoy the podcast please subscribe, rate and comment to help push it out to help us grow the pod and be able to do even more with it!Also I would LOVE it if you could share to your socials, tag us in your stories @theskindustry_ so we can see where you're listening and message me any time for help, questions and more information about the 1-1 skin specialist coaching - I want to help as many as you as possible achieve the business of your dreams ☁️🤍 Thank you so much for supporting every week 💕 

Branding is one of the most overlooked parts of building a successful skin business… but it could be the exact reason you're not attracting the clients you actually want 👀 In this episode, I’m breaking down why branding is so much more than just a logo or a colour palette, and how it directly impacts your ability to attract, convert and retain clients.Because the truth is… people don’t just buy treatments anymore.They buy into YOU!If your brand feels inconsistent, unclear or disconnected, your dream clients will feel that - even if they don’t know why.And that’s when they scroll past, hesitate to book, or choose someone else.Inside this episode, we cover:• Why branding is the difference between being “just another skin therapist” and becoming fully booked• What branding actually is (and what it’s NOT)• The psychology behind why people buy into people, not just services• How inconsistency in your content could be costing you clients• Why YOU are the most powerful part of your brand• Simple ways to start strengthening your brand from todayThis is your reminder that your brand isn’t something you create once and forget about, it’s something you embody every single time you show up.And when you get it right… everything in your business becomes easier.If this episode resonated with you, share it to your Instagram stories and tag me @theskindustry_ - I love seeing what you’re taking away 🫶🏼And if you’re a skin specialist ready to elevate your brand, attract better clients and actually build a business that works for you...I have a limited number of 1-1 coaching sessions available where we deep dive into your brand, your content and your strategy.Just drop me a DM to find out more 💌Please subscribe to the podcast and rate/review us - it helps push the podcast out to other skin business owners that need this podcast in their lives 🤍 

Most new skin businesses are set up wrong… and it’s not your fault.The industry is louder than ever.More courses. More treatments. More pressure to do everything.But no one is actually teaching you how to build a business that works.In this episode, I’m breaking down exactly what I would do if I had to start my skin business from scratch in 2026… with no clients, no following, and no reputation.This is the real foundation.The stuff that actually gets you clients, builds trust, and makes you money.We’re talking about:• Getting your back office organised from day one• Building a strong social presence that actually converts into bookings• Creating a clear, recognisable brand that people trust instantly• Finding your niche and becoming known for something• Understanding your ideal client so your content actually speaks to someoneIf you feel like you’re doing everything but not seeing results… this is your reset.You don’t need more courses.You don’t need to do more.You need to do the right things.And we also have an EXCLUSIVE at the end of the podcast that can help you take control of your business even more 👀 🎯 If this episode helped you, share it to your story and tag me @foxieskinclinic & @theskindustry_💬 Need help with your business, your content, or your positioning? My DMs are always open 🤍 

Everyone is talking about the new aesthetics regulations…and honestly? The level of panic right now is unreal 👀Group chats are blowing upPeople are rushing into coursesTraining academies are telling you what you “need” to doBut the truth is… a lot of it isn’t actually confirmed yetIn this episode, I’m breaking down the new regulations in Scotland, what’s actually happening, and what this could mean for England and the wider UKWe’re cutting through the hysteria, the misinformation, and the fear-based messaging that’s spreading across the industry right nowI talk about:• What’s been confirmed vs what’s still unknown• Why everyone is panicking about qualifications in England• The truth about what training you actually need (right now)• How some academies are profiting from confusion• Why proper, regulated education does matter - and always has• What this could mean for non-medics going forwardIf you’ve felt overwhelmed, confused, or like you need to “act fast” before it’s too late… this episode will bring you back to realityBecause right now, there’s a lot more noise than clarityAnd you don’t need to make big decisions based on panicYou need to make them based on factsMake sure you’re following us on Instagram @theskindustry_ and @foxieskinclinicAnd if you’re listening, take a screenshot, share it to your stories and tag me - I love seeing who’s tuning in each week🤍

Everyone is using AI right now… but most people are using it completely wrong 👀 If your content feels flat, robotic, or just isn’t converting, this episode is going to hit home 🤍I’m breaking down exactly how I use AI in my business, from content planning and email marketing to offers, pricing and client education. But more importantly, I’m showing you why so many people are getting it wrong… and how to fix it.Because let’s be honest, you can spot unedited ChatGPT content instantly. The tone is off, the wording is generic, and it completely strips away the personality that actually makes people buy from you.In this episode, we talk about how to train ChatGPT to sound like YOU, how to avoid the obvious AI giveaways, and how to actually get it to create content that feels aligned, on-brand and high converting.I’m also sharing where to find better prompts, and why the quality of what you put in is what determines what you get out.AI isn’t the problem. The way you’re using it might be.If you’re a skin therapist, beauty business owner, or building a personal brand and want to work smarter without losing your voice, you need to listen to this one.In this episode, we cover:• Why AI content is so easy to spot• The biggest mistakes people make when using ChatGPT• How to train AI to match your tone and brand voice• What you can actually use AI for in your business• How to write better prompts that get better results• Why AI should enhance your brand, not replace itIf you enjoyed this episode, don’t forget to follow, rate and review the podcast, it helps more people in the industry find us 🤍Tag us in your stories when you’re listening, I LOVE seeing you all tune in 🫶🏼@theskindustry_@foxieskinclinic ✨

In this episode of The Skindustry, we’re talking about one of the biggest things therapists struggle with in business - boundaries.From last-minute cancellations and no-shows, to clients turning up late and expecting you to bend the rules, this episode dives into why clear policies are absolutely essential if you want to protect your time, income and sanity as a business owner.I’m breaking down why deposits matter, how cancellation and no-show fees should work, and why consistency with your policies is so important. Because the truth is, if you bend the rules once, you’ll be expected to bend them every time.We also talk about pricing boundaries, enforcing booking policies with confidence, and why running a successful clinic sometimes means remembering that your business isn’t a democracy.If you’ve ever struggled to enforce your policies, worried about upsetting clients, or found yourself letting things slide when you know you shouldn’t, this episode will give you the confidence to stand firm and run your business the way it deserves to be run.Follow us on Instagram @theskindustry_ and @foxieskinclinic, and if you’re listening along, take a screenshot and tag us in your stories. I love seeing who’s tuning in each week.New episodes of The Skindustry drop every week.

Manifesting is everywhere right now. Vision boards, affirmations, “just believe and it will happen.” But is it actually real, or just another bit of business woo?In this episode I’m getting honest about mindset, manifestation and what it actually looks like when you’re building a business behind the scenes.I’m sharing my own experience with mindset over the years, how it’s helped me push through some of the hardest moments in business, and why manifesting on its own won’t magically change your life.Because the truth is, belief without action changes nothing.I also open up about something I’ve never spoken publicly about before. The debt I found myself in while building my business, how it happened, and what that period taught me about resilience, responsibility and the power of a strong mindset.If you’ve ever felt like you’re behind, doubted yourself, or wondered whether you’re cut out for this industry, this episode is for you.Running a business isn’t always the glossy highlight reel you see online. But with the right mindset and the willingness to keep going when things get uncomfortable, the growth on the other side is worth it.If you enjoyed this episode, make sure you’re following the podcast on Instagram @theskindustry_ and my clinic account @foxieskinclinic.Share this episode to your stories and tag us so I can see you listening. I genuinely love seeing where you’re tuning in from.And if there’s a topic you’d love me to cover in a future episode, drop me a DM. This podcast is for you as much as it is for me.

Welcome to the very first episode of The SKINdustry.In this episode, I’m introducing myself, sharing how I built my business from nothing over the last 12 years, and why turning 30 made me stop waiting and finally start this podcast.If you’re growing a business but constantly second-guessing yourself, feeling alone in the industry, or scared of making mistakes, this is for you.No gatekeeping. No pretending it’s easy. Just honest conversations about building something real.If you’re listening, take a screenshot, share it to your stories and tag @theskindustry_ so we can repost you.Make sure you’re following @theskindustry_ and DM us any topics you’d love to hear on future episodes.We’re just getting started.