PODCAST · society
The So Us Pod
by The So Us Pod
The So Us Pod is hosted by marketing girlies Ella McMahan and Jane Franco—two friends who can’t stop gossiping about the consumer world (and their own lives). Each week, they dive into consumer headlines, brand trips they wish they were invited to, and the products they’re currently obsessed with. Come for the hot takes on consumer trends, stay for Jane’s dating updates and Ella’s wedding planning drama. It’s smart, funny, and a little chaotic—just like your group chat.
Episodes
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Tell All: Where We've Really Been the Last Few Months
Hold onto your hats, folks... this one is a doozy! We've missed you and getting to record regularly, so this is our first step to getting back into it. Enjoy!
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Gummies & Gossip: From Coachella Chaos to Flavorful Ventures
Ella and Jane record a casual “jammies” episode, swap wedding updates (including Jane being paired with a high-energy groomsman to walk down the aisle), and laugh about Ella’s bachelorette dance-floor mortification. They break down influencer-business drama between Alex Cooper and Alex Earle…
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The Beauty AI Revolution, Tariff Impact Assessments, and April Fool’s Marketing Mayhem
Hosts Ella and Jane return to the So US Pod after a break (sorry!). First, they discuss Fenty Beauty’s WhatsApp AI advisor “Rose Amber,” debating shade-matching, privacy/biometrics, Meta-owned data concerns, and why AI can feel less salesy than in-store associates, while tying it to Jane’s work…
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Boy Kibble, Netflix Nays, and De-Influencing Days
Hosts Ella and Jane discuss three timely topics: the TikTok “boy kibble” trend (bowls of ground beef and rice) as a mix of gym culture, cost-conscious meal prep, and a masculinity/perception signal, while noting protein-maxing often ignores fiber and that cooking for oneself can be taxing. They...
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Blake Breaks It Down: Kraft Heinz, Alcohol Adventures, and Olympic Games Insight
Ella hosts the So Us Pod with special guest Blake, her fiancé, filling in for Jane. They discuss Kraft Heinz scrapping plans to split and instead investing $600M in marketing and R&D, questioning whether it needs better-for-you brands or acquisitions, and Ella shares the Berkshire Hathaway/3G...
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Kevin Hart’s ABG Move, TikTok's Location Tracking, and Women’s Career Ambitions
In this episode of the So Us Pod, hosts Ella and Jane discuss a variety of topics, starting with a significant change to their podcast's release schedule, opting for bi-weekly episodes due to their busy personal lives. Ella shares her recent experiences working in a frigid New York City, while…
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Dry January's Athletic Twist, AI in Fitness, and Fanatics' New Play
In this episode of The So Us Pod, hosts Ella and Jane kick off by discussing their personal updates, including Ella's upcoming speaking event at a conference in Miami. The key topics explored include Athletic Brewing's innovative marketing strategy for Dry January, Equinox's controversial...
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From Sauce Investments to Streaming Shifts: What's Brewing in 2026?
In this episode of So Us Pod, hosts Ella and Jane discuss their recent life updates, including illnesses, moves, and winter break. They delve into three main stories: the intriguing investment of influencers in the LA-based sauce brand through Bullet Pitch, Netflix's venture into video podcasts…
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Disney Meets AI, Acne Goes DIY, and Walmart Takes to the Skies
This week, we’re looking at three moments that show where consumer culture is headed next. Disney opens the door to AI-powered storytelling with OpenAI, turning fans into creators in a way that could redefine brand IP. A new at-home acne injection signals how far self-service healthcare is...
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Love, Lunch, and Loyalty: How Travel, Romance, and C-Stores Are Winning 2025
This week, we’re diving into three trends that prove culture, connection, and convenience are evolving fast. First, we trace the rise of Spotify Wrapped, from its 2015 beginnings as a humble year-in-review to 2025’s interactive, shareable cultural ritual. Next, we explore Booking.com’s…
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Oprah Holiday Shopping, Marketing Wins & Losses, and the Toys “R” Us Comeback
This week, we’re breaking down Oprah’s 2025 favorite things and what they tell us about holiday shopping trends, diving into the marketing winners and losers of the week, and checking out the slow-but-steady comeback of Toys ‘R’ Us — a brand that’s nostalgia-packed and back in expansion mode....
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Sneakers, Skincare, and Snacks: Performance, Play, and Purpose
We’re back with a lineup of stories that prove brands are NOT sleeping this week. First up: the HOKA × Halfdays winter sneaker collab that’s basically ski-chic meets streetwear. Then, Shay Mitchell launches Rini — yes, skincare for kids (!!) — and we have thoughts. And to round it out, 7-Eleven…
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Cuffing Season Meets Caution: Holiday Spending, Relationship Rebrands, and Chobani’s $20 Billion Glow-Up
This week, we’re digging into why shoppers are playing it safe this holiday season, how having a boyfriend somehow became embarrassing (according to British Vogue), and what Chobani’s $650 million raise says about the next era of food-as-lifestyle brands. We’re talking cautious consumers…
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Taco Bell Lattes, Creator Stores, and the Return of Full-Fat Dairy
This week, we’re spilling all the tea on Taco Bell’s new Live Más Café, exploring why full-fat dairy is making a major comeback, and checking out Sephora’s creator storefronts. Plus, we’re unpacking what these trends say about our lives, our kitchens, and our Instagram feeds. Sip, snack, and…
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Catching Flights (and Feelings for Snacks), Ben Stiller’s Soda Review, and the Whole Foods Trends We’ve Been Manifesting
This week, we’re talking big life updates, ranking airline snacks like it’s our job, taste-testing Ben Stiller’s new soda live, and celebrating the fact that Whole Foods’ 2026 trend predictions basically prove we were right all along. Catch flights, not feelings — unless it’s for snacks. Links:...
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Fiber's Back, Baby- AI Shopping is Getting Way Too Easy- and Jane's Sliding Into Ben Stiller's LinkedIn DMs
In the second episode of the So Us Pod, hosts Jane and Ella delve into various topics and stories. - GLP-1 Medications: They discuss the rising popularity and market impact of GLP-1 medications like Ozempic, including: - Oikos and other brands targeting GLP-1 users with protein products - The...
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Vuori Jeans, Glossier’s new CEO, and the Brand Trips we Want to Go On
In this debut episode of 'The So Us Pod,' hosts Jane and Ella introduce themselves and share their journey from college to their current lives in Denver and Lake Tahoe. The core of their conversation delves into three major stories in the CPG world: Brands venturing into new product lines...
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ABOUT THIS SHOW
The So Us Pod is hosted by marketing girlies Ella McMahan and Jane Franco—two friends who can’t stop gossiping about the consumer world (and their own lives). Each week, they dive into consumer headlines, brand trips they wish they were invited to, and the products they’re currently obsessed with. Come for the hot takes on consumer trends, stay for Jane’s dating updates and Ella’s wedding planning drama. It’s smart, funny, and a little chaotic—just like your group chat.
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The So Us Pod
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Frequently Asked Questions
How many episodes does The So Us Pod have?
The So Us Pod currently has 17 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The So Us Pod about?
The So Us Pod is hosted by marketing girlies Ella McMahan and Jane Franco—two friends who can’t stop gossiping about the consumer world (and their own lives). Each week, they dive into consumer headlines, brand trips they wish they were invited to, and the products they’re currently obsessed with....
How often does The So Us Pod release new episodes?
The So Us Pod has 17 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The So Us Pod?
You can listen to The So Us Pod on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The So Us Pod?
The So Us Pod is created and hosted by The So Us Pod.
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