The Source - From The Brand Behind The Brands

Welcome back to The Source Podcast, your inside look at the world of nutraceutical supplements.In this special episode, host Maria Pavlidou reports live from Barcelona, fresh off the show floor of Vitafoods Europe 2026. Joined by Heather Granato, strategic marketing consultant and nutraceutical industry expert, the conversation unpacks the trends, innovations, and conversations that defined this year's show — from what's maturing into mainstream to what's already overhyped. Together, they explore the rise of longevity as a durable category, the explosive variety of new delivery formats reshaping the market, the growing weight of clinical science on the show floor, and the categories brands should be watching — and questioning — in the next 12 to 24 months. Designed for brands, industry professionals, and anyone following the future of health and nutrition, this episode offers a sharp, honest read of where the nutraceutical industry stands in 2026. 👉 Subscribe and follow the series for more conversations with industry experts, practical insights, and a closer look behind the scenes of the nutraceutical world.🔗 Get to know more – visit our ⁠websiteFollow us on LinkedIn⁠, Instagram ⁠and ⁠YouTube

In Episode 6, host Maria Pavlidou is joined by Felix Mattern to explore one of the most pressing — and rapidly evolving — challenges facing the nutraceutical and pharmaceutical industries: packaging.From sustainability regulations like PPWR to the rise of new materials and shifting consumer expectations, the conversation takes a practical, industry-driven look at how packaging is changing — and what that means for brands in the nutraceutical space. From regulatory requirements to product stability, the episode unpacks how companies can balance protection, sustainability, and consumer experience all at once.Together, we explore how science, innovation, and industry are coming together to shape the future of nutraceutical packaging, and what brands need to know to stay ahead.Designed for brands, industry professionals, and anyone interested in the future of health, this episode brings clarity to a space where the rules are being rewritten in real time.👉 Subscribe and follow the series for more conversations with industry experts, practical insights, and a closer look behind the scenes of the nutraceutical world.🔗 Get to know more – visit our ⁠website⁠Follow us on ⁠LinkedIn⁠, ⁠Instagram⁠ and ⁠YouTube⁠

In the Episode 5, host Maria Pavlidou explores one of the most talked-about - and rapidly evolving - areas in health and nutrition: longevity and healthy ageing.Joined by Dr. Yu-Xuan Lyu from the Sirio Institute for Aging (SIA), and Dr. Richard Siow from King's College London, the conversation takes a science-driven look at how ageing works, and what it takes to extend not just lifespan, buthealthspan. From foundational biology to emerging applications, the episode unpacks how longevity research is conducted and translated into real-world solutions.Together, we explore key concepts such as geroprotectionand gerotherapy, while highlighting new ingredient opportunities shaping the future of the nutraceutical space.Designed for brands, industry professionals, and anyone interested in the future of health, this episode brings clarity to a field where innovation is accelerating rapidly.👉 Subscribe and follow the series for more conversations with industry experts, practical insights, and a closer look behind the scenes of the nutraceutical world.🔗 Get to know more – visit our websiteFollow us on LinkedIn, Instagram and YouTube

In this special extended Episode 4, host Maria Pavlidou leads a science-driven conversation into one of the most talked-about - and misunderstood - areas of performance health: sports nutrition.Joined by Robin Sowden-Taylor, Emily Jevons, and Szilard Jakab, the discussion cuts through common myths around protein, creatine, timing, dosing, and real-world impact - exploring what supplements can actually do for performance, and where their limits lie.Designed for athletes, brands, and industry professionals, this episode brings clarity where hype often dominates.👉 Subscribe and follow the series for more conversations with industry experts, practical insights, and a closer look behind the scenes of the nutraceutical world.🔗 Get to know more - visit our ⁠website⁠Follow us on ⁠LinkedIn⁠, ⁠Instagram ⁠and ⁠YouTube⁠

In this special episode, SIRIO Europe’s General Manager Sara Lesina takes the host seat for a live conversation recorded at CPHI. Together with Joris Dewit, she explores key industry takeaways - from metabolic health and hydration to magnesium’s rising role, the impact of women in the industry, and what it really takes to build a successful startup in today’s supplement landscape.👉 Subscribe and follow the series for more conversations with industry experts, practical insights, and a closer look behind the scenes of the nutraceutical world.🔗 Get to know more - visit our websiteFollow us on LinkedIn, Instagram and YouTube

In the second episode of The Source, host Maria Pavlidou talks with Janine Barlow, SIRIO Europe’s Head of R&D - or as we like to call her, our chef.Together, they dive into the fascinating world of supplement formulation - exploring how ideas become finished products, how science and creativity meet in the lab, and what it takes to make supplements that are both effective and enjoyable to take.👉 Subscribe and stay tuned for more episodes with industry experts, practical insights, and a closer look at how the supplement industry works.🔗 Get to know more - visit ⁠our website⁠.Follow us on ⁠LinkedIn⁠, ⁠Instagram⁠, and ⁠YouTube⁠.

In our very first episode of The Source, we explore the question: Who really makes my supplements? Together with SIRIO’s General Manager Sara Lesina, our host Maria Pavlidou uncovers the processes, expertise, and people behind the products you trust.👉 Subscribe and stay tuned for more episodes with industry experts, practical insights, and a closer look at how the supplement industry works.🔗 Get to know more - visit our website Follow us on social media on LinkedIn, Instagram and YouTube