The Stack

Sean, Ryan, Kelsey, and Tim sit down to reflect on the past seasons of the stack and talk about their favorite updates, news, and apps.

Ryan and Kelsey talk about Hubspot product updates and changes coming to WordPress. Here is a link to the full show notes: https://pepperlandmarketing.com/blog/december-2019-hubspot-updates/ Here are the articles we mention in this episode: https://www.youtube.com/watch?v=xua3SgjG6Yg&feature=youtu.be https://make.wordpress.org/core/2019/12/11/whats-new-in-gutenberg-11-december/

Ryan, Tim, and Kelsey sit down to discuss why Google wants you to differentiate your site and changes made to local search rankings. *A Link to the Full Show Notes to Come* Here are the articles we mention in this episode: - https://www.searchenginejournal.com/google-says-to-differentiate-your-site/338475/ - https://twitter.com/searchliaison/status/1201549327144898567

Ryan, Tim, and Kelsey sit down to discuss Google PageSpeed and updates coming to HubSpot Workflows. Here is a link to the full show notes: https://pepperlandmarketing.com/blog/slow-website-speed-badge/ Here are the articles we mention in this episode: - https://blog.chromium.org/2019/11/moving-towards-faster-web.html - https://www.hubspot.com/product-updates/a-new-engine-for-your-workflows

In this episode of The Stack, Ryan, Tim, and Kelsey talk about some updates coming to the HubSpot platform. You can find the full show notes by following this link: https://pepperlandmarketing.com/blog/november-hubspot-product-updates/ Here are the articles we mention in this episode: - https://www.hubspot.com/product-updates/sales-hub-professional-updates - https://www.hubspot.com/product-updates/landing-pages-are-now-available-in-marketing-hub-starter

In this episode of the Stack Podcast, Ryan, Tim and Kelsey talk about how Google is understanding search better, saying goodbye to Flash, and Facebook News. You can find the full show notes by following this link: https://pepperlandmarketing.com/blog/googles-push-to-understand-searchers/ Here are the articles we mention in this episode: - https://www.blog.google/products/search/search-language-understanding-bert - https://webmasters.googleblog.com/2019/10/goodbye-flash.html - https://newsroom.fb.com/news/2019/10/introducing-facebook-news/

In this episode of the Stack Podcast, Ryan, Tim, and Kelsey talk about additions to Google Ads and how to reach shoppers with Facebook Ads. You can find the full show notes by following this link: https://pepperlandmarketing.com/blog/lead-form-extension-google-ads/ Here are the articles we mention in this episode: - https://www.searchenginejournal.com/google-ads-is-testing-new-lead-form-extensions/331183/ - https://www.facebook.com/business/news/reach-people-who-are-actively-shopping-with-ads-in-facebook-search-results

Ryan, Tim, and Kelsey sit down to discuss local marketing with Google My Business, Shopify website optimization, and Facebook marketing tools . You can find the full show notes by following this link: https://pepperlandmarketing.com/blog/local-marketing-google-my-business/ Here are the articles we mention in this episode: - https://www.searchenginejournal.com/google-maps-marketing-guide/329929/?ver=329929X3 - https://moz.com/blog/shopify-seo

In this episode, we talk about things to watch out for with mixed content, video reporting, and an update to the HubSpot Mobile App. You can find the full show notes by following this link: https://pepperlandmarketing.com/blog/mixed-feeling-about-mixed-content-errors-the-stack-ep-70-show-notes/ Here are the articles we mention in this episode: - https://security.googleblog.com/2019/10/no-more-mixed-messages-about-https_3.html -https://webmasters.googleblog.com/2019/10/search-console-video-results-reports.html - https://www.hubspot.com/product-updates/respond-to-conversations-on-the-go-with-email-and-facebook-messenger-in-the-hubspot-mobile-app

Ryan, Tim, and Kelsey sit down to discuss updates coming to Google that might change the way you strategize. Here is a link to the full show notes: https://pepperlandmarketing.com/blog/googles-september-algorithm-update/ Here are the articles we mention in this episode: - https://twitter.com/searchliaison/status/1176473923833225221 - https://support.google.com/webmasters/answer/7576553?hl=en

Sean, Tim, and Ryan sit down for the finale of Season 2 to discuss the new HubSpot product updates from the INBOUND 2019 Conference. Join us next week for the start of Season 3! Full Show Notes to Follow.

Tim, Ryan, and Kelsey sit down this week to talk about INBOUND 2019, device preference, and video marketing. Full show notes to follow.

Sean and Tim sit down to talk about the upcoming INBOUND 2019 conference and some other Google Updates. Show notes to follow.

This week Sean, Tim, and Ryan sit down to talk about the upcoming INBOUND 2019 conference happening in Boston, MA. They also give some quick tips on how to speed up your website. Full show notes coming soon.

Sean, Tim, and Ryan talk about how ecommerce sites can benefit from image search and Google’s addition of podcasts to SERP. Here are the full show notes: https://pepperlandmarketing.com/blog/benefiting-from-image-search/ Here are the articles we mention in this episode: -https://www.searchenginejournal.com/ecommerce-guide/google-images/ -https://www.blog.google/products/search/press-play-find-and-listen-podcast-episodes-search/

Sean, Tim, and Ryan site down and talk about Google’s featured snippet update, Google My Businesses best practices and lazy loading. Here are the full show notes:https://pepperlandmarketing.com/blog/google-feature-snippet-update/ Here are all the articles we mentioned in this episdoe: -https://www.blog.google/products/search/find-fresh-information-featured-snippets-google-search/ -https://www.brightlocal.com/research/google-my-business-insights-study/ -https://web.dev/native-lazy-loading

Ryan, Tim, and Kelsey sit down and talk about how to set up your site navigation, emerging social networks, and a new HubSpot Product update. Here are the full show notes:https://pepperlandmarketing.com/blog/effective-website-navigation/ Here are all of the articles we mention in this episode: -https://www.searchenginejournal.com/ecommerce-guide/site-navigation/ -https://blog.hubspot.com/marketing/new-social-media -https://www.hubspot.com/product-updates/july-2019-hubspot-updates-in-less-time-than-a-coffee-break

Tim and Ryan sit down and talk about the LinkedIn algorithm, must-have features for ecommerce sites, and YouTube’s ranking factors. Here are the full show notes: https://pepperlandmarketing.com/blog/linkedin-algorithm/ Here are all the articles we mention in this episode: - https://news.linkedin.com/2019/January/what-s-in-your-linkedin-feed--people-you-know--talking-about-thi - https://www.searchenginejournal.com/ecommerce-guide/must-have-website-features/ -https://www.shopify.com/blog/youtube-algorithm

Sean, Tim, and Ryan talk about how video fits into the buyer’s journey, 2019 SEO services report, and benefits of targeting low volume keywords. Here are the full show notes: https://pepperlandmarketing.com/blog/video-in-buyers-journey/ Here are all the articles we mentioned in this episode: -https://www.toprankblog.com/2019/07/video-marketing-statistics-buyer-journey/ -https://backlinko.com/seo-services-statistics -https://searchengineland.com/why-its-worth-targeting-keywords-with-no-to-low-monthly-search-volume-319019 Leave us a review if you found this episode helpful!

Sean, Tim, and Ryan sit down and discuss some tips about internal link building, landing page optimization, and breakdown a successful Instagram campaigns. Here are the full show notes: https://pepperlandmarketing.com/blog/internal-and-external-link-building/ Here are the articles we mention in this weeks episode: -https://www.searchenginejournal.com/link-building-guide/internal/ -https://www.hotjar.com/conversion-rate-optimization/landing-pages -https://buffer.com/resources/tentree-earth-day-social-media-campaign

Sean, Tim, and Ryan sit down to discuss Google's new update to search, how images affect SEO, and Facebook’s ranking signals for comments. Here are the full show notes: https://pepperlandmarketing.com/blog/google-restricts-serp/ Here are the articles we mention in this weeks episode: -https://searchengineland.com/google-search-update-aims-to-show-more-diverse-results-from-different-domain-names-317934 -https://www.orbitmedia.com/blog/how-images-improve-seo/ -https://newsroom.fb.com/news/2019/06/making-public-comments-more-meaningful/

This week, Sean, Ryan, and Kelsey sit down to discuss updates to Facebook's News Feed Algorithm, Google's Algorithm update, and how to reduce the long JavaScript tasks on your website. Here are the full show notes: https://pepperlandmarketing.com/blog/facebook-updates-newsfeed/ Here are the articles we mention in this weeks show: -https://www.socialmediatoday.com/news/facebook-adds-new-page-and-group-ranking-factors-into-news-feed-algorithm/555963/ -https://web.dev/long-tasks-devtools -https://twitter.com/searchliaison/status/1135275028834947073?s=21

Sean, Tim, and Ryan sit down and talk about the favicon coming to SERP, mobile first indexing, and Google Tag Manager. Here are the full show notes: https://pepperlandmarketing.com/blog/favicon-in-search-engine-results-page/ Here are all the articles we mention in this weeks episode: -https://www.blog.google/products/search/new-design-google-search/ -https://webmasters.googleblog.com/2019/05/mobile-first-indexing-by-default-for.html?m=1 -https://blog.google/products/marketingplatform/analytics/tag-manager-introducing-custom-templates/

Sean, Tim, and Ryan sit down and talk about updated from Google Marketing Live, Facebook’s off-screen activity, and how to fix your plateauing SEO efforts. Here is a link to our full show notes: https://pepperlandmarketing.com/blog/google-marketing-live/ Here are the links to the articles we reference in this weeks episode: -https://www.blog.google/products/ads/new-ad-innovations-new-consumer-journey/ -https://www.facebook.com/business/news/what-businesses-should-know-about-the-upcoming-tool-for-managing-off-facebook-activity -https://www.kevin-indig.com/12-reasons-your-seo-traffic-is-plateauing-and-how-to-fix-it/

Sean, Tim, and Ryan sit down to discuss everything marketers should be paying attention to from the Google IO 2019 Conference. They reference a stellar article by Deepcrawl to lead the conversation. Here is a link to the Deepcrawl article:https://www.deepcrawl.com/blog/events/google-io-2019-recap-key-takeaways-for-seos/ Here is a link to our show notes: https://pepperlandmarketing.com/blog/google-io-conference/ Here are the different sessions and articles we referenced in this episode: -https://www.youtube.com/watch?v=ufcijo46LCU#action=share -https://www.youtube.com/watch?v=3As9NibdIjk#action=share -https://www.youtube.com/watch?v=Ey0N1Ry0BPM#action=share -https://web.dev/hands-on-portals -https://www.youtube.com/watch?v=mLjxXPHuIJo#action=share

Sean, Tim, and Ryan talk about the impact of using “Link in Bio” when trying to drive traffic, new Instagram features, and analyzing SERP to build keyword lists. Here are the articles we reference in this episode: -https://www.agorapulse.com/social-media-lab/instagram-links -https://instagram-press.com/blog/2019/04/30/connecting-you-with-friends-family-and-interests-on-instagram/ -https://newsroom.fb.com/news/2019/05/updates-to-video-ranking/ -https://moz.com/blog/build-your-keyword-list

Sean, Tim, and Ryan sit down to talk about how people interact with Google search results, use cases for structured data, and Facebook’s API contribution to Google. Here are the links to the articles we talk about in this episode: -https://moz.com/blog/new-google-survey-results -https://webmasters.googleblog.com/2019/04/enriching-search-results-structured-data.html -https://techcrunch.com/2019/04/22/facebook-makes-its-first-browser-api-contribution/

Sean, Tim and Ryan sit down and talk about AMP pages right from your own domain, what’s working with email outreach, and how Yoast is helping with Schema markup. Here are the full show notes: https://pepperlandmarketing.com/blog/amp-pages-from-your-domain/ Here are the articles we mentioned in this weeks episode: -https://webmasters.googleblog.com/2019/04/instant-loading-amp-pages-from-your-own.html?m=1 -https://backlinko.com/email-outreach-study -https://yoast.com/schema-org-is-hard-were-making-it-easy/

Sean, Tim, and Ryan sit down to talk about the new Google Search Console Discover report, lazy image loading, and how to boost your LinkedIn SEO.

In this episode, we talk about how Facebook is giving back some control to users, Ahrefs new content explorer update, and tips of featured snippet optimization. Here is a link to the full show notes: https://pepperlandmarketing.com/blog/mobile-web-design-performance/ Here are all the articles we mentioned in this episode: -https://masterfulmobile.withgoogle.com/ -https://newsroom.fb.com/news/2019/03/why-am-i-seeing-this/ -https://www.searchenginejournal.com/multiple-page-1-google-rankings/301063/?ver=301063X2

Sean, Tim, and Ryan sit down and talk about creating interactive emails with Google AMP markup, Google Podcast updates, and what you need to know about Article 13. Here are the full show notes: https://pepperlandmarketing.com/blog/emails-with-googles-amp-markup/ Here are all of the articles we discussed on this week's episode: -https://cloud.google.com/blog/products/application-development/amp-for-email-developer-preview -https://www.androidpolice.com/2019/03/26/google-podcasts-in-episode-search-is-coming-shows-now-being-fully-transcribed/ -https://kotaku.com/what-article-13-means-for-twitch-and-youtube-1833588404

Sean, Tim, and Ryan sit down and talk about some website navigation design best practices, important copywriting tips for writing captions, and updates to HubSpot. Here are all the articles mentioned in this episode: -https://www.searchenginejournal.com/seo-ux-main-navigation/297965/?ver=297965X3 -https://buffer.com/resources/the-art-of-copywriting -https://www.hubspot.com/product-updates/assign-objects-to-multiple-owners-using-custom-owner-properties

Sean, Tim, and Ryan sit down to discuss Google's announcement of a broad core algorithm update, Google Lite pages, and how to disable WordPress Plugins on specific pages. Here are the full show notes: https://pepperlandmarketing.com/blog/google-algorithm-update/ Here are the articles we mentioned in this episode: -https://blog.chromium.org/2019/03/chrome-lite-pages-for-faster-leaner.html -https://kinsta.com/blog/disable-wordpress-plugins-loading/#settings_saved -https://twitter.com/searchliaison/status/973241540486164480

Tim, Ryan, and Kelsey sit down to discuss updates to Google Search Console and Wistia. You can find the full show notes by following this link: https://pepperlandmarketing.com/blog/wistia-affinity-marketing/ Here are the articles we mention in this episode: - https://twitter.com/googlewmc/status/1179418493999091712?s=21 - https://wistia.com/learn/marketing/introducing-brand-affinity-marketing

Sean, Tim, Ryan sit down this week to talk about HubSpot’s new chatbot update, Instagram business pages, and advanced blogging tips. Here are the full show notes: https://pepperlandmarketing.com/blog/delighting-customers-chatbots/ Here are all the articles we mention in this episode: -https://www.hubspot.com/product-updates/use-attachments-for-bots-to-deliver-targeted-content-and-more -https://www.searchenginejournal.com/instagram-rolls-out-in-app-local-business-profile-pages/296257/ -https://www.snapapp.com/blog/heres-what-an-advanced-b2b-blogging-strategy-looks-like-part-one/

Sean, Tim, and Ryan sit down to discuss the new updates made to Google's Test My Site tool, social media engagement benchmarks, and other updates to Google Search Console. You can find the full show notes here: https://pepperlandmarketing.com/blog/mobile-page-speed-is-costing-you-money/ Here are all the articles we mention in this episode: -https://www.google.com/url?q=https://blog.google/products/ads/tools-build-better-mobile-experience/&sa=D&ust=1551390172373000&usg=AFQjCNGjYsaryMfnnfto8sUfP8lbrG6LrA -https://www.rivaliq.com/blog/2019-social-media-benchmark-report/ -https://webmasters.googleblog.com/2019/02/announcing-domain-wide-data-in-search.html?m=1

Sean, Tim, and Ryan talk about Wistias new channel feature, how vertical video is taking over social media, and how to capture more leads in 2019. Here are the full show notes: https://pepperlandmarketing.com/blog/wistia-channels-keep-users-engaged/ Here are all of the articles we mention in this episode: -https://wistia.com/video-marketing/channels -https://blog.bufferapp.com/vertical-video#video-research -https://marketingland.com/what-does-online-lead-generation-look-like-in-2019-257219

In this episode, Sean and Tim talk about Google Docs new API, the debut of LinkedIn Live, and a guide to social media algorithm. Here is a link to the full show notes: https://pepperlandmarketing.com/blog/social-media-algorithms-marketers-guide/ Here are all the articles mentioned in this episode: -https://developers.google.com/docs/api/ -https://techcrunch.com/2019/02/11/linkedin-debuts-linkedin-live-a-new-live-video-broadcast-service/ -https://www.stedavies.com/social-media-algorithms-guide/

In this episode, we talk about how HubSpot is changing the game in 2019, Databox integrations, how to increase your organic traffic with an SEO audit, and how the WIX Super Bowl commercial crashed and burned. Here is a link to the full show notes:https://pepperlandmarketing.com/blog/hubspot-platform-center-for-business-growth/ Here is a link to the YouTube episode:https://www.youtube.com/watch?v=A1gAOQhA3Lw Here are all the articles we mentioned this week: -https://blog.hubspot.com/marketing/hubspot-integrations-ecosystem-2018 -https://databox.com/google-sheets-integration -https://databox.com/how-to-increase-organic-traffic-with-an-seo-audit -https://www.searchenginejournal.com/wix-seo-wiz/291303/

In this episode, Sean, Tim, and Ryan share updates on how YouTube has updated their embedding features, how reciprocal links affect your website, and how today’s users feel about outdated websites. Check out the full show notes here: https://pepperlandmarketing.com/blog/stop-using-youtube-embed-codes/ Here are all the articles we mentioned in this episode: -https://wistia.com/learn/marketing/changes-to-youtube-video-embeds -https://ahrefs.com/blog/reciprocal-links/ -https://www.bluefountainmedia.com/blog/blue-fountain-media-ux-trends-survey-finds-81-think-less-brand-if-website-not-date

Sean, Tim, and Ryan sit down this week to talk about Google My Business updates, a checklist for proper website migrations, and the state of social media in 2019. Check out the full show notes on our website: https://pepperlandmarketing.com/blog/google-my-business-update-company-impact/ Here are all the articles we mention in this episode: -https://www.blog.google/outreach-initiatives/small-business/new-features-service-area-businesses-google-my-business/ -https://www.contentkingapp.com/academy/website-migrations/ -https://buffer.com/state-of-social-2019 -https://edgeofthewebradio.com/seo-podcast/how-to-use-reddit-to-drive-marketing-strategy-traffic-ross-simmonds/

Sean and Ryan sit down and discuss benchmarks for content in 2019, how to boost your SEO with question keyword optimization, and how top B2B companies structure their content. Read the full show notes on our website: https://pepperlandmarketing.com/blog/content-strategy-framework-built-to-convert-in-2019-the-stack-ep-37-show-notes/ Here are all the articles discussed in this episode: -https://buzzsumo.com/blog/best-b2b-content/ -https://www.semrush.com/blog/how-to-boost-seo-with-question-keywords-optimization/ -https://www.orbitmedia.com/blog/content-strategy-framework/

Sean, Tim, and Ryan talk about how Google approaches SEO, structured data, and how HubSpot's very own Brian Halligan reflects on the evolution of inbound marketing. Here are all the articles mentioned in this episode: -https://www.blog.google/products/search/activity-cards-now-in-google-search/ -https://www.thinkwithgoogle.com/advertising-channels/search/google-website-seo/ -https://twitter.com/googlewmc/status/994274013718265856?s=21 -https://search.google.com/test/rich-results -https://marketingland.com/hubspot-ceo-brian-halligan-reflects-on-the-evolution-of-inbound-marketing-255026 Read our full show notes here:https://pepperlandmarketing.com/blog/google-launches-rich-results-testing-the-stack-ep-35-show-notes/

Sean, Tim, and Ryan sit down to talk about how many holiday cookies they had while walking through a step-by-step guide to planning out your marketing goals for the year. We review a new app of the week that will help you with your on-page analysis. Check out the full show notes at: https://pepperlandmarketing.com/blog/how-to-set-your-2019-marketing-goals/ Here are the articles mentioned in this episode: -https://databox.com/goal-setting-process-we-used-1m-annual-revenue

Sean, Tim, and Ryan talk about Facebook search ads, consistent Facebook let downs and WordPress 5.0 update. We also dive into the app of the week and discuss interesting end of the year lightning round topics. Check out the full show notes at: https://pepperlandmarketing.com/blog/marketers-refuse-to-quit-facebook-the-stack-ep-34-show-notes/ Here are the articles mentioned in this episode: -https://www.searchenginejournal.com/facebook-search-ads-are-now-available-to-select-businesses-in-north-america/282765/ -https://digiday.com/marketing/we-want-these-platforms-to-be-healthy-why-top-marketers-wont-quit-facebook-after-2018-scandals/ -https://yoast.com/should-you-update-to-wordpress-5-0/

The Stack is a weekly podcast where we share and discuss the latest trends, news, and content from the world of marketing, sales, and tech In this episode, we share insight to Bings release of “Clarity” analytics as well as recent Google hangout questions, and LinkedIn's algorithm. Check out the full show notes at :https://pepperlandmarketing.com/blog/bing-introduces-clarity-to-rival-hotjar/ Here are the articles mentioned in this episode: -https://www.vox.com/the-goods/2018/12/13/18135972/online-reviews-useful -https://blogs.bing.com/webmaster/november-2018/Introducing-Clarity-a-web-analytics-product -https://www.brandwatch.com/blog/linkedin-algorithm/

Sean, Tim, and Ryan sit down to discuss a recent study that Hub Spot released that discussed the types of content that perform best on each social media platform. By tuning in this week you will understand what type of content is right for each social channel and when they perform the best. Check out the full show notes at: https://pepperlandmarketing.com/blog/content-that-skyrockets-social-media-engagement/ Here are the articles mentioned in this episode: -https://research.hubspot.com/social-media-framework?utm_source=hs_email&utm_medium=email&utm_content=67846575&__hstc=106939036.d46b6e6939063e5f0d37f5a6749df58f.1528398923123.1546633595005.1546871596266.144&__hssc=106939036.9.1546871596266&__hsfp=806667876 -https://webmasters.googleblog.com/2018/12/rich-results-expands-for-question.html?m=1

Sean, Tim, and Ryan sit down to discuss the steps you should take to update old content, how to be better at SEO, and the power of Google. This episode is filled with actionable steps you can take to improve your content and SEO marketing skills. Check out the full show notes at:https://pepperlandmarketing.com/blog/how-to-improve-customer-experience-content-clean-up-the-stack-ep-31-show-notes/ Here are all the articles mentioned in this episode: -https://www.hotjar.com/blog/customer-experience -https://www.searchenginejournal.com/googles-hides-search-results-for-some-queries-that-involve-time-calculations-and-unit-conversions/280161/ -https://moz.com/blog/what-to-do-with-old-blog-posts -https://blog.bufferapp.com/life-after-the-news-feed

Sean, Tim, and Ryan sit down for an update on the latest in the marketing world. We talk about LinkedIn stories, Google search comments, and tips from a Google employee. Check out the full show notes at: https://pepperlandmarketing.com/blog/linkedin-stories-connecting-with-the-youth-or-advertising-avenue-the-stack-ep-30-show-notes/ Here are all the articles we mentioned in this episode: -https://techcrunch.com/2018/11/20/linkedin-stories/ -https://www.buzzfeednews.com/article/nicolenguyen/facebook-household-prediction-patent -https://www.searchenginejournal.com/google-search-comments/279227/ -https://neilpatel.com/blog/seo-lessons-google/

Sean, Tim, and Ryan sit down to talk about the secrets of Instagram stories, the social media decline, and what it means to invest in content. Check out the full show notes at: https://pepperlandmarketing.com/blog/scholarship-link-building-social-media-growth-are-dead-the-stack-ep-29-show-notes/ Here are all the articles mentioned in this episode: -https://blog.bufferapp.com/instagram-stories-research -https://www.recode.net/2018/11/5/18043528/social-media-growth-facebook-twitter-snap -https://www.profitwell.com/blog/does-content-marketing-pay-off -https://www.orbitmedia.com/blog/blogging-statistics/