The Supply Chain Marketing Show

If you're still using 30 tags, you aren't reaching customers, you’re triggering spam filters. Hashtags are filing cabinets, not reach boosters. Learn the difference. Forget the old days of spamming hashtags and boring press releases—this episode is a wake-up call for anyone in the logistics industry. You’ll learn why modern social media algorithms now penalize "hashtag dumping" and instead reward clear, human-to-human conversation. We’ll show you how to stop using LinkedIn as a digital trophy case and start using your own employees’ real-world stories to build trust. If you want to know how to actually get noticed by the 85% of supply chain buyers who vet companies online before they ever sign a contract, this is the talk you can't afford to miss.

Marketing has long been overlooked in the supply chain and logistics industry, often misunderstood, undervalued, or treated as an afterthought rather than a growth driver. Many operations leaders focus heavily on execution and efficiency, assuming strong service alone will fuel growth. But in today’s competitive and volatile market, that mindset creates blind spots. Companies struggle to differentiate, scale consistently, or respond to market shifts because marketing was never built into the operation from the start. In this episode, we unpack why marketing has historically been underestimated in logistics, why many leaders don’t know what to ask for when seeking marketing support, and how this confusion leads to wasted spend or missed opportunities. We’ll discuss whether it’s ever “too late” to invest in marketing, how much companies should realistically allocate, and if growth is possible without it. Most importantly, we explore why seeking guidance from trusted, industry-aware partners is critical and how the right approach to marketing can become a strategic advantage rather than a cost center.

Stop drowning in workload—start getting results with AI that actually moves the needle. Struggling to hit numbers with a maxed-out team? This episode shows how smart AI + human strategy can fix one real marketing headache, boost results, and free your week.

What 5,000 exhibit evaluations reveal about who wins on the show floor—and who gets ignored. Stop blending in. Start converting attention into real exhibit results in 2026. Trade shows are louder, more crowded, and more expensive than ever—and “showing up” is no longer enough. In this timely micro-session of The Supply Chain Marketing Show, moderator Ralph Henderson sits down with exhibiting performance expert Jefferson Davis of Trade Show Turnarounds to unpack what’s really working on the show floor and what’s quietly failing. Drawing from more than 5,000 exhibit evaluations conducted in 2025, this conversation challenges conventional thinking and reveals what supply chain exhibitors must rethink now if they want to attract the right attention, create real engagement, and turn exhibits into measurable business results in 2026.

Forget the stereotypes: Gen Z is reshaping work, and this episode reveals how. Turn generational friction into collaboration with insights that cut through the noise. In The Truth About Gen Z, Ralph sits down with Hannah Ubl of Good Company Consulting to cut through the noise and reveal who Gen Z really is at work—especially in supply chain. Hannah explains how this generation thinks, what they wish others understood, and the misconceptions that create friction across teams. They dig into the real points of tension between generations and the small shifts leaders can make to turn frustration into collaboration. If you want to better understand the generation shaping today’s culture and workforce, watch now and get the real truth about Gen Z.

Why the smartest supply chain brands are investing in real media—content, credibility, and connection—for 2026. When you hear persuasion and influence, what comes to mind? If it’s not media, it should be. In this powerful episode of The Supply Chain Marketing Show, host Ralph Henderson sits down with Brad Berger, President and Founder of SupplyChainBrain, to unpack how media has evolved from simple advertising into a game-changing differentiator for solution providers. Whether you’re planning your 2026 marketing budget or rethinking event spend, this conversation reveals why media isn’t just marketing—it’s your competitive edge. 🎯 Topics Covered: Why media is the new differentiator in supply chain marketing How events and trade shows still matter—but need better strategy The evolution of supply chain media from print to digital dominance Why brand familiarity drives leads (and not the other way around) How to balance event and media budgets for maximum ROI The power of consistent storytelling across multiple channels Insights from 30 years of SupplyChainBrain and what’s next for 2026 Takeaway: If you’re relying solely on events or trade shows to get noticed, you’re already behind. The brands that win in 2026 will be the ones using media to shape perception, build trust, and influence the influencers.

It's more than just a trade show—Manifest is the only event that brings the entire end-to-end supply chain ecosystem under one roof. In this episode of the Supply Chain Marketing Show, host Ralph Henderson is joined by Tanzil Uddin, SVP of Content and Partnerships at Manifest (a Hive Corporation), to explore why this event is becoming a must-attend for supply chain leaders, marketers, shippers, startups, and investors alike. 📍 What You’ll Learn in This Episode: Why Manifest is revolutionizing trade shows for supply chain professionals How the event creates real business opportunities—from strategic partnerships to investment deals What CSCOs and global shippers are prioritizing in today’s volatile environment How startups can break through the noise and scale fast What supply chain marketers should be doing now to prepare for Manifest 2026 The top supply chain trends: AI, digital acceleration, cold chain, procurement, and more A sneak peek into the Leadership Suite, where over 100+ C-level supply chain executives connect behind closed doors 🛠️ Whether you’re a marketing professional looking to maximize ROI, a startup seeking investors and clients, or an enterprise brand eager to benchmark with peers, Manifest is where meaningful connections and real decisions happen. 📝 Key Resources: 🔗 Register for Manifest: https://www.linkedin.com/company/manifest-vegas 📧 Schedule a consult with Supply Chain Brain: [email protected]

What does luxury have to do with supply chain marketing? More than you think. In the latest episode of the Supply Chain Marketing Show, host Ralph Henderson sits down with leadership strategist and best-selling author Neen James to explore how applying luxury-level thinking can radically transform your marketing strategy—even in the most industrial B2B environments. Tune in to learn: Why true luxury is about experiences—not things How to create marketing that makes prospects feel seen, heard, and valued The 5 luxury levers: Entice, Invite, Excite, Delight, and Ignite Why your brand isn’t just what you say—it’s how people feel when they encounter you How to apply "systemized thoughtfulness" to elevate every customer touchpoint

Is B2B marketing in the supply chain stuck in a rut? This episode tackles the uncomfortable truth: most supply chain marketing is safe, stale—and completely forgettable. From tradeshow halls packed with indistinguishable brands to buzzwords no one understands, the episode explores how legacy marketing norms have created a culture of caution over creativity. Key takeaways include: Why "safe" doesn’t scale—and certainly doesn’t sell How to stand out by tapping into human emotion, not product specs The importance of storytelling, visual metaphors, and personality in B2B How Gen Z is reshaping expectations for tone, format, and authenticity The power of breaking one default—whether it’s your visuals, voice, or channel Listeners will hear real-world examples of how even "boring" topics like returns can become bold, delightful, and impactful with the right creative approach. Because at the end of the day, if your message doesn’t make someone feel something, it’s probably forgettable. And in this industry, forgettable is the real F word.

Digital Marketing is always changing. With AI, cluttered social networks, smarter inboxes, and changing behavior, what worked last year might not work this year. Outdated strategies can even hurt your results. Learn what works now in digital marketing and how to upgrade your strategies and tactics for lasting results. - Outdated strategies that cost you time and money - How to future-proof your digital marketing - What actually works now and how to take advantage of it

Why is it so hard to work with sales as a marketer?   How to work with your sales people more effecitvely? What can you do to get the most ouf of your sales team? What are some of the best practices that marketers can work with sales directly?

Revenue is the best metric of marketing. A little risk can lead to a big impact. It's the micro moments that leave major impressions.

The Financial Future and Supply Chain Marketing are connected. Who knew?

Trade shows are a unique part of - and usually the lion’s share of - a company's marketing budget. They integrate all aspects of a business. Each show is different, with attendees looking for different things and attending for different reasons. Learn how to navigate the complexities and ensure your investment pays off. Betsy Earle shares her expertise on strategic trade show planning and execution.

Want to make your company stand out and be top-of-mind when people need your product or service? Learn how to become a trusted thought leader through earned media and connect it to your marketing strategy. This podcast will show you how to get noticed, grow trust with your audience, and add earned media to your social media plan to drive traffic. We’ll also cover how to handle crisis management and make your company newsworthy when it matters most. Get your team excited about the power of earned media and start building relationships with journalists now—so instead of knocking on doors, they’ll be knocking on yours!

Courtney Turich infuses people with the mindset that they are capable of grand success. She has created a personal brand that's taking off! A previous Shark Tank contestant with a great deal of energy, intelligence, and engagement, her mantra — Be Bold, Be Confident, Be You — is one that every Supply Chain Marketing Professional can live by. Do you?

TRUST - The Silver bullet in business. Your closest friends are the ones you have the most fun with. Ever wonder why you have strong bonds with those you grew up with? It's not time, it's FUN! Find out why on this episode of The Supply Chain Marketing Show

Lead gen for a supply chain marketing professional is paramount to success. We connect it with content development to create the 'belief' of our prospects in our products and services. Content is still King and Clarity is still Queen.

AI is not replacing us in marketing. AI is making what we do more powerful so long as we know how to apply it. The Future of AI in Marketing and how to learn it to enhance your job.  

SupplyChainBrain Media Publisher Brad Berger sits down on Episode 1 and talks about where we've been and where we're going in Supply Chain Marketing. In addition to Lead Generation, we talk about Branding, Content Development, On Line Strategy, and Earned Media. Getting prepared for 2025 and beyond! 

Welcome to our video podcast tailored for Supply Chain Marketing Professionals. This professional development series delves into crucial topics such as Lead Generation, Branding, Content Development, SEO, Online Strategies, and Earned Media. Featuring subject matter experts (SMEs), each episode is designed to inform, train, and educate, equipping you with the knowledge and skills to engage your audience more effectively and make a greater impact.