PODCAST · business
The Tori Nook Talk Show
by Tori Nook
The Tori Nook Talk Show is where real conversations meet real success.Hosted by Tori Nook, commercial real estate CEO, founder of Anchor Retail, author of Intuitive Certainty, and spiritual practitioner, this podcast explores the inner work behind outer achievement.Through candid, grounded conversations with founders, executives, investors, wellness leaders, and personal development voices, the show goes beyond the highlight reel to unpack the decisions that shape a life. The pressure, doubt, faith, sacrifice, and turning points that define true success.This is a space for higher thinkers who want to bridge intuition and strategy, faith and execution, ambition and alignment. Each episode offers perspective-shifting insights and practical takeaways you can apply immediately in business and life.If you’re building somet
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22
Andy Hunt: The Academic Building Tomorrow's CRE Talent Pipeline
Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Andy Hunt, Executive Director of the Vieth Institute for Real Estate Leadership at Marquette University, ranked in the top 12 by U.S. News & World Report. Andy leads interdisciplinary initiatives across business, engineering, and law while shaping the next generation of real estate leaders. He's also co-founder of REAP (Real Estate Asset Program), the first undergraduate-focused real estate investment program of its kind.Andy grew up in Minneapolis watching his civil engineer father build buildings. In 2004, during a classic fall day on campus, he sat in a class about a new major called Commercial Real Estate. After graduating, he started as a tenant rep broker at UGL Equis (later acquired by Cushman & Wakefield) on November 3, 2008, —the day before the presidential election, just as the market was cratering. He spent two years in brokerage, then moved to Real Capital Solutions and Prologis in acquisitions and investment roles, completing over $1 billion in transactions. In 2018, Marquette called him back to lead their real estate program. He's now building the talent pipeline, teaching students financial modeling, AI integration, and the skills they need to succeed.They discuss why 9 out of 10 students know someone in CRE, starting a brokerage career during the 2008 crash, the pivot from deals to academia, how AI is changing real estate education, the importance of mentorship and guest lecturing, and his final advice: showing up is undefeated.🎯 Topics covered:Growing up watching his civil engineer dad build buildingsStarting as a broker November 3, 2008 (the worst possible time)Two years in brokerage, then acquisitions and institutional investingOver $1 billion in real estate transactionsReturning to Marquette in 2018 to lead the Vieth InstituteCo-founding REAP: the first undergraduate real estate investment programTeaching financial modeling and AI skillsWhy universities desperately need industry involvementThe power of mentorship, guest lecturing, and site tours"You get more out of it than you put in"Showing up is undefeated👤 Connect with Andy HuntLinkedIn: https://www.linkedin.com/in/andydhunt/ Website: https://www.marquette.edu/business/directory/andrew-hunt.php Email: [email protected] ⸻👤 Connect with Tori NookWebsite: https://torinook.comLinkedIn: https://www.linkedin.com/in/torirendanonook/Instagram: https://www.instagram.com/tori_nook/X: https://x.com/ToriNookTikTok: https://www.tiktok.com/@torinook⸻🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.
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Malminder Gill: The Hypnotherapist Helping Celebrities & Royals Rest Well
Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Malminder Gill, a Harley Street clinical hypnotherapist with over 15 years of experience. Malminder works with global leaders, high-profile individuals, royal circles, and celebrities. She's known for her mastery of hypnotic narrative and has shaped bespoke sleep programs for luxury hotels including Mandarin Oriental, Maybourne Hotel Group, and The Cadogan.Malminder's journey started at 17 when she couldn't sleep for months after a minor car accident and school exams. A hypnotherapist helped her finally rest. Years later, while working as head of international at a corporate job at 26, she was stuck managing conflict between U.S. and international teams. Her boss told her to learn coaching instead of quitting. She found a tutor in Buenos Aires who taught her coaching, NLP, and hypnotherapy over café con leche and medialunas every morning.When her company made her redundant in 2007-2008, she opened her practice. Her hypnotherapy teacher told her she couldn't start on Harley Street without 20 years of experience. She said, "I don't have 20 years," and started at #2 Harley Street (the lower numbers are less prestigious). She worked her way up to #96 by doing her own SEO for nine months until she hit page one of Google.Now she works primarily with anxiety and sleep, having referred out most other issues. She's especially known in the film industry, where actors, directors, producers, and screenwriters face constant rejection, creative blocks, and public scrutiny. She creates bespoke hypnotic stories for each client, guiding their subconscious mind into deeply restorative states. Her book of sleep stories releases January 2027.🎯 Topics covered:Learning hypnotherapy in Buenos Aires over café con leche"You can't start on Harley Street without 20 years of experience" (she did anyway)Working her way from #2 to #96 Harley StreetWhat clinical hypnotherapy really is (no dangling watch)Why storytelling is the language of the subconsciousWorking with actors, directors, producers: rejection and creative blocksBecoming a sleep concierge for luxury hotelsWeighted blankets, lavender spray, and the sleep concierge menuWhy we live in a world of overstimulation and hustle cultureDeep rest and true wellbeing: cushioning life with comfort⸻👤 Connect with Malminder GillInstagram: @malminder.gillLinkedIn: Malminder GillWebsite: malmindergill.com⸻👤 Connect with Tori NookWebsite: https://torinook.comLinkedIn: https://www.linkedin.com/in/torirendanonook/Instagram: https://www.instagram.com/tori_nook/X: https://x.com/ToriNookTikTok: https://www.tiktok.com/@torinook⸻🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.
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Aaron Zucker: Follow Your Gut (From Bar Owner to $70M+ in Real Estate)
Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Aaron Zucker, founder and CEO of Zucker Investment Group (ZIG), one of the nation's leading value-add single-tenant real estate firms. Aaron is also a partner in American Family Care, Seven Brew Coffee, and Small Sliders, giving him a unique perspective on both real estate and brick-and-mortar operations.Aaron grew up in Charlotte, graduated from the University of Alabama, and bought a failing college bar junior year with his friends. While cleaning up vomit and sneaking in underage kids, he realized his landlord—who owned 400 properties—was collecting rent while they worked their butts off. That was his lightbulb moment: real estate beats hard work.He started in leasing at DLC Management, moved to Phillips Edison (leasing grocery-anchored centers with no grocery stores), and at 27 joined PEB, a South Florida family office, as SVP of leasing. In 2017, he told the Wiener family he wanted ownership. They politely said it was a family business. So Aaron spent 2018 planning his exit and building his business plan on an iPad. In December 2018, he made the leap.Seven years later, ZIG has closed 70+ deals, runs on EOS (Entrepreneur Operating System), and hires based on five core values: growth-minded, resilient, integrity, positive, collaborative. They offer equity to 22-year-olds fresh out of school who don't know what a cap rate is, turning $5K into six- and seven-figure net worths through promotes and cash flow.🎯 Topics covered:Buying a failing college bar at 21 (and realizing landlords win)From DLC to Phillips Edison: leasing with no grocery storesThe 2017 conversation: "This is a family business"The leap at 29: parents' basement, six-month-old daughter, no income70+ deals in seven years across the U.S.Five core values: growth-minded, resilient, integrity, positive, collaborativeWhy he interviews 100 people to hire oneHolocaust survivors as his "why" and legacySingle dad: blocking 5-7:30pm, working after bedtimeTwo rules for his kids: try your hardest, be nice to peopleFinal advice: Follow your gut, no victim mentalities⸻👤 Connect with Aaron ZuckerLinkedIn InstagramPodcastZucker Investment Group ⸻👤 Connect with Tori NookWebsite LinkedIn Instagram X TikTok ⸻🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.
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Rod Santomassimo: Stop Being a Deal Junkie, Start Building a Business
Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Rod Santomassimo, founder of the Massimo Group, the leading coaching organization for commercial real estate brokers worldwide. Rod is a five-time bestselling author, patent inventor, former Division I lacrosse player, and two-time Duke MBA Alumni of the Year recipient. Globe Street named him the Best Boss in Commercial Real Estate.Rod grew up in Long Island, played lacrosse at Washington & Lee, and got his MBA at Duke. He spent 20 years as a COO, CFO, and broker across telecom, law, development, and brokerage before getting laid off in 2008 at age 45—the best day of his life. With two young kids, no jobs available, and savings in the bank, he decided he'd never work for anyone else again. He started coaching CRE brokers, combining his industry knowledge with business-building expertise.Rod's mission is simple: help brokers earn more in less time by building business platforms instead of living on the transaction treadmill. He's worked with Bob Knakal (who went from $6M to $18.56M in 3.5 years), Sam McVeigh (the #1 hospitality broker in the world), and thousands of brokers globally. The Massimo Group now has 38 coaches, a management team of 10, and has been virtual since 2008.They discuss the commodity broker vs. authority broker gap, why brokers need five divisions (sales, marketing, operations, finance, HR), the rule of seven (call seven times before taking a break), Rod's daily AI routine, and his definition of success: making other people successful.📌 Timestamps:02:59 – Growing up in Long Island and playing Division I lacrosse04:24 – Getting laid off in 2008: the best day of his life08:05 – The commodity broker vs. authority broker gap13:19 – Inactive client cadence campaigns15:37 – The rule of seven (call seven times)21:04 – Building a virtual company since 200824:16 – AI integration: November 2022 and ChatGPT37:37 – Rod's AI tech stack and daily routine42:57 – Why commodity brokers will be eliminated48:28 – The gratitude box and defining success52:36 – Why brokers don't think big enough55:48 – Final advice: You're your greatest asset⸻👤 Connect with Rod SantomassimoWebsite: https://massimo-group.com or https://massimo.coachLinkedIn: https://www.linkedin.com/in/crecoach X: https://x.com/MassimoGroup ⸻👤 Connect with Tori NookWebsite: https://torinook.comLinkedIn: https://www.linkedin.com/in/torirendanonook/Instagram: https://www.instagram.com/tori_nook/X: https://x.com/ToriNookTikTok: https://www.tiktok.com/@torinook⸻🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.
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Natasha Falconi: Building Generational Wealth w/ Multifamily Investing
Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Natasha Falconi, founder of Falcone Capital, a privately held real estate investment firm focused on acquiring and operating Class B and Class C multifamily properties across South Florida. Natasha is a GP of multiple multifamily assets and brings over 20 years of leadership experience across accounting, development, banking, and real estate.Natasha's journey started at age 14, working in the proof department of a bank, then earning her master's in tax at FIU. She spent 4-5 years at a Big Three accounting firm in the real estate tax department, where she discovered that family offices owned shopping centers and learned tax planning strategies organically. She then moved to a client's shopping center development company, starting as controller and eventually becoming president—staying for 18 years before launching Falcone Capital.What makes Natasha's approach unique is that she views real estate as more than just a financial vehicle. She sees it as a tool for transformation—creating stable returns while improving residents' lives and strengthening neighborhoods. She brings dignity, stability, and opportunity to every community she touches.🎯 Topics covered:Working since age 14: from bank proof departments to office workBig Three accounting firm: learning tax planning for family officesThe moment she discovered people owned shopping centersFrom controller to president in 18 years at a development companyWhy she planned to take a year off (but it didn't last)Balancing motherhood and a W-2 career: delivering results while being presentHow her tax and accounting background unlocked real estate investingLaunching Falcone Capital: focusing on Class B/C multifamily in South FloridaReal estate as transformation: improving lives and neighborhoodsMeeting Beth Azor in 2019 and becoming best friendsCo-hosting the Friday bus tour at Beth's Women's Investment SummitWhy women underestimate themselves and don't take risksFinal advice: Don't wait—you know more than you think👤 Connect with Natasha FalconiInstagram: https://www.instagram.com/natfalconi/ (DM for free 5-step PDF guide on starting real estate investing)X: https://x.com/natfalconi LinkedIn: https://www.linkedin.com/in/natasha-falconi-aa725011/ Company: https://www.falconi-capital.com/⸻👤 Connect with Tori NookWebsite: https://torinook.comLinkedIn: https://www.linkedin.com/in/torirendanonook/Instagram: https://www.instagram.com/tori_nook/X: https://x.com/ToriNookTikTok: https://www.tiktok.com/@torinookEmail: [email protected]⸻🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.
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30 Years, 6,500 Deals: Joe Killinger's Start-Now Philosophy
Description: Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Joe Killinger, a 30-year CRE veteran based in Santa Monica. Joe has been responsible for over 6,500 assets totaling $950 million in sales. He's co-founder of Commercial Brokers International, Icon Capital Advisors, and the fastest-growing CRE affiliate network in the U.S.Joe grew up on a farm in Wolbach, Nebraska (population 281), lost the farm during college, and moved to California with almost nothing. He started in residential, hated it, and pivoted to auctions. He and George Pino—who actually laid Joe off from their previous employer—reunited to launch their own auction business. Within 18 months, they became the #2 auction company in the Western region, selling 600-700 properties a year for Freddie Mac.They've built three companies, sold off ventures, and now run a 20-agent brokerage, mortgage company, and 36-member affiliate network spanning the U.S., Canada, England, and Thailand. Joe also runs joekillinger.co—a free platform with templates, contracts, and his First 90 Days in CRE guide.🎯 Topics covered:Why he doesn't do brokerage deals anymore (and what he does instead)Building CRE's fastest-growing affiliate network (36+ members globally)The DAM method: Desire, Ability, Means, MotivationWhy content creation is the future standard in CREThe biggest mistake: using ChatGPT for content without fact-checkingBody language: the communication skill most brokers missConsistency: the boring principle that made him the most moneyStop copying other brokers—be the smartest in your market⸻👤 Connect with Joe KillingerWebsite: https://joekillinger.co (Free templates, contracts, and First 90 Days in CRE guide)LinkedIn: https://www.linkedin.com/in/joe-killingerrealestate/ Instagram: https://www.instagram.com/joekillinger/ X (Twitter): https://x.com/JoeKillinger YouTube: https://www.youtube.com/@JoeKillinger Email: [email protected]⸻👤 Connect with Tori NookWebsite: https://torinook.comLinkedIn: https://www.linkedin.com/in/torirendanonook/Instagram: https://www.instagram.com/tori_nook/X: https://x.com/ToriNookTikTok: https://www.tiktok.com/@torinook⸻🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.
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Yonah Weiss: Why 99% of Investors Don't Know About Cost Segregation
Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Yonah Weiss, the "Cost Segregation King" and Director at Madison Specs, a national cost segregation leader. Yonah has helped clients save over $1 billion in taxes through advanced depreciation strategies—yet when he entered the industry 10 years ago, 99% of the real estate investors he spoke to had never even heard of it.Yonah didn't start in real estate or finance. He was a teacher for 15 years—following his mother and grandparents into education. But after a major family health crisis left him struggling with student debt and mounting bills, he pivoted at age 35. He spent two years learning commercial mortgages, discovered cost segregation by accident, and realized he'd found a massive knowledge gap. The most successful investor he knew used it religiously. Everyone else? Clueless.So Yonah leaned into what he does best: teaching. He started his first 30-day LinkedIn challenge in 2017, launched his podcast Weiss Advice in 2020, and has now been a guest on over 500 podcasts.They dive into what cost segregation actually is (an IRS-approved way to accelerate depreciation and unlock massive tax deductions), why accountants don't proactively tell you about it, the Who Not How paradigm shift that changed his business, and his life philosophy: HOPE—Help One Person Every Day.🎯 Topics covered:What cost segregation is (and why 99% of investors don't know about it)From teacher to mortgage broker to cost seg expert at age 35How a 30-day LinkedIn challenge launched his social media presenceWhy most accountants don't proactively recommend cost seHow short-term rental owners can offset W-2 income (legally)Who Not How: the paradigm shift that freed up hours of his dayIntegrity as the #1 habit of long-term winnersHOPE: Help One Person Every Day⸻👤 Connect with Yonah WeissWebsite: https://yonahweiss.comPodcast: Weiss AdviceLinkedIn: https://www.linkedin.com/in/cost-segregation-yonah-weiss/ Instagram: https://www.instagram.com/yonahweiss/ X: https://x.com/YonahWeiss ⸻👤 Connect with Tori NookWebsite: https://torinook.comLinkedIn: https://www.linkedin.com/in/torirendanonook/Instagram: https://www.instagram.com/tori_nook/X: https://x.com/ToriNookTikTok: https://www.tiktok.com/@torinookEmail: [email protected]⸻🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.
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Mo Regalado: The Social Media Blueprint for CRE Leads & Community
Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Mo Regalado, founder of MoVO Media Marketing—the heartbeat behind some of CRE's biggest social media presences, including Bob Knakal and Beth Azor. Mo is StoryBrand certified and has spent over a decade turning passive scrollers into leads by getting the message right.Mo didn't start in social media marketing. She built her foundation in radio as a news director and assistant program director, learning the art of infotainment: educate, engage, and entertain. In 2012, she started MoVO Media doing voiceover work for brands like Adidas and Kings Hawaiian. She grew a major brand's Facebook page from 821,000 to 1 million followers in nine months, served as marketing director for a Harley Davidson dealership (taking them to #1 in the world twice in 2017), and officially entered commercial real estate in 2021 with Beth Azor.Today, Mo and her husband Hector run MoVO Media full-time, offering social media management, websites, CRM, and automations for CRE professionals. She co-hosts two shows: A Cup of Joe with Corey and Mo (5:30am M/W/F on Instagram) and Social Surge with Fly Jamerson (LinkedIn, twice a week).They dive into why strategy matters more than posting frequency, how SEO is now AEO (AI Engine Optimization), why your friends' opinions don't matter if they're not transacting with you, and Mo's signature advice: stop overthinking and just post.🎯 Topics covered: From radio to social media: the infotainment formula Growing a brand from 821K to 1M followers in 9 months Taking Harley Davidson to #1 in the world with personal touch Why Mo only works with commercial real estate clients The marketing funnel: social → website → CRM Strategy over frequency: why you need a plan before you post SEO is dead—long live AEO (AI Engine Optimization) Why ChatGPT and Gemini are pulling from LinkedIn and YouTube Stop listening to friends who won't transact with you The cult of Mo: building 11,000-member communities Why LinkedIn is becoming a real community (and that's good) Final advice: stop overthinking and just post⸻👤 Connect with Mo RegaladoWebsite: https://MoVOmediamarketing.comEmail: [email protected]: 509-309-7202LinkedIn: Mo RegaladoInstagram: @MoVOmediamarketingX: @MoRegalado⸻👤 Connect with Tori NookWebsite: https://torinook.comLinkedIn: https://www.linkedin.com/in/torirendanonook/Instagram: https://www.instagram.com/tori_nook/X: https://x.com/ToriNookTikTok: https://www.tiktok.com/@torinook⸻🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.
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Michael Mastro: The 10,000-Year Science Behind Productive Spaces
Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Michael Mastro, an internationally renowned expert in Vastu Shastra—the ancient architectural science that optimizes energy flow for well-being and success.For over 40 years, Michael built a massively successful construction company, constructing 15,000+ homes and 20+ million square feet of commercial space. As an architect, he designed buildings for Microsoft, Amazon, Boeing, Oracle, NASA, and Nordstrom—all using Vastu principles. He worked directly with Bill Gates on Microsoft's first building in Bellevue, applying energy alignment techniques that supported productivity and growth.Michael is director of the American Institute of Vastu, co-author of The Way of Vastu, and has presented on the Dr. Oz Show. In 2015, he was featured at the United Nations and named one of the top 100 trailblazers in yoga and Ayurveda worldwide.They dive into how Vastu differs from Feng Shui, why facing north or east at your desk boosts productivity by 20% (backed by double-blind studies), and why sleeping with your head to the north disrupts rest. Michael explains how Google employs full-time desk placement specialists, how clutter blocks success, and why everything—from toilet placement to building shape—affects your career, health, and relationships. This isn't woo-woo spirituality; it's a 10,000-year-old science grounded in energy, direction, and the five elements.🎯 Topics covered:Meeting the Beatles' guru and discovering Vastu in architecture schoolDesigning Microsoft's first building with Bill GatesDouble-blind studies: facing north/east increases productivity by 20%The five elements and their directional meaningsWhy building shape and missing corners affect energy flowEnergetic remedies—you don't need to remodelYour environment is 1/3 of your ability to be successful⸻👤 Connect with Michael MastroWebsite: https://vastucreations.comEmail: [email protected]: https://www.instagram.com/vastucreations/TikTok: https://www.tiktok.com/@michaelmastrovastuLinkedIn: https://www.linkedin.com/in/michaelmastrovastu⸻👤 Connect with Tori NookWebsite: https://torinook.comLinkedIn: https://www.linkedin.com/in/torirendanonook/Instagram: https://www.instagram.com/tori_nook/X: https://x.com/ToriNookTikTok: https://www.tiktok.com/@torinook⸻🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.
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Allen Buchanan: 42 Years, One Firm, and the Faith-Based Framework Behind It
Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Allen Buchanan, SIOR, Principal at Lee & Associates Commercial Real Estate Services in Southern California. With over 42 years at one firm—a rarity in commercial real estate—Allen has built one of the most respected careers in industrial brokerage while staying true to his faith, family, and unwavering principles.Allen didn't start in CRE. After his father told him he "didn't know squat" and refused to hire him into the family soft drink business, Allen spent five years with Procter & Gamble before walking away from a promising corporate career. He chose Lee & Associates in 1983 because of its culture, collaboration, and family feel—and he's never left. Along the way, he became an SIOR designee, a 10-year contributing columnist for the Southern California News Group, and the author of The Sequence, a framework for sourcing, qualifying, and executing CRE transactions.They dive into why relationships still trump technology, how Allen's wife vetted his job offers (yes, really), the mistake rookies make by thinking too short-term, and why he stopped drinking in 1991 to protect his family. Allen also shares his blueprint for longevity: faith first, consistency in social media, qualifying over chasing deals, and working with clients you can be yourself around.🎯 Topics covered:Why Allen's dad refused to hire him into the family businessHow Procter & Gamble trained him for CRE (but cost him family time)Why he brought his wife and baby to job interviews—and what it revealed42 years at Lee & Associates: the culture that made him stayThe biggest mistake rookies make: thinking in semesters, not decadesGetting his SIOR designation at age 60 (and why it mattered)Starting his blog in 2009 when only 3 brokers were doing itWhy he stopped drinking in 1991 and went plant-based in 2014Faith as the foundation for every decision since age 14The Sequence: why qualifying is the most underutilized skill⸻👤 Connect with Allen BuchananBook: The Sequence - A Personal Journey and Framework for Commercial Real Estate Brokerage SuccessLinkedIn: https://www.linkedin.com/in/alancbuchanan/X/Twitter: @AllenCBuchananEmail: [email protected]⸻👤 Connect with Tori NookWebsite: https://torinook.comLinkedIn: https://www.linkedin.com/in/torirendanonook/Instagram: https://www.instagram.com/tori_nook/⸻🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.
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Amy Calandrino: From Boutique Brokerage Founder to Corporate Pivots
Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Amy Calandrino, a 15-year CRE veteran who made a bold pivot—closing her boutique brokerage, Beyond Commercial, to join Cushman & Wakefield in Orlando. Amy is also the host of The Performance Mindset Show (top 5% globally on Apple Podcasts), author of From Perfect to Real, an avid golfer, wife, and mom of two.After running her own brokerage since 2010, Amy reached a turning point in 2024. She realized if she wasn't going to scale, it didn't make sense to stay a "glorified solopreneur." So she explored her options, had 20+ conversations, and ultimately chose Cushman for the runway, support, and family culture it offered. Nothing about her entrepreneurial spirit changed—she still hosts her podcast, invests, writes, and mentors—but now she has a team, resources, and the freedom to focus on deals instead of operations.They dive into intuition, integration over balance, the power of saying no to assholes, and why your past doesn't define your future. Amy shares how she paid her way through college working every job imaginable, why she left her brokerage after 15 years, and the one phrase that changed everything: "Consider yourself a free agent."🎯 Topics covered:Why Amy closed Beyond Commercial after 15 years to join Cushman & WakefieldThe moment in Vermont when everything clickedWork-life integration vs. work-life balanceHow her podcast and book support her CRE businessGrowing up in a trailer park and paying her way through collegeThe teacher who believed in her and built her first resumeWhy intuition is your biggest asset in business and lifeHer "no assholes policy" and protecting your energyHow golf mirrors business: stay steady, don't get complacentBuilding brick by brick and not selling yourself short⸻👤 Connect with Amy CalandrinoWebsite: https://amycalandrino.comPodcast: The Performance Mindset ShowLinkedIn: https://www.linkedin.com/in/amycalandrino/ Instagram: https://www.instagram.com/amycalandrino/?hl=en ⸻👤 Connect with Tori NookWebsite: https://torinook.com LinkedIn: https://www.linkedin.com/in/torirendanonook/ Instagram: https://www.instagram.com/tori_nook/ ⸻🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.
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Marcy Moneypenny: Building Confidence & Authority for Women in CRE
Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Marcy Moneypenny, founder of The Moneypenny Collective—a leadership platform built to help mid-career women in commercial real estate strengthen their confidence, elevate their visibility, and step into opportunities they've earned.After 35+ years in corporate CRE—most recently running Avison Young's brokerage office in Denver as one of only two female brokerage leaders in the market—Marcy left to build what she'd been doing on the side her whole career: coaching, mentoring, and advocating for women. She brings decades of experience leading teams, advising clients nationally and globally, and navigating a male-dominated industry as a single mom who refused to accept mediocrity.They dive into the invisible work women do, the boundaries that change everything, and why "no" just means "not yet." Marcy shares how she handled being sexually harassed at work, why she stopped being recognized for output and demanded recognition for potential, and the one sentence every woman needs when she's being minimized. This conversation is grounded, direct, and deeply human—just like Marcy.🎯 Topics covered:• Why Marcy founded The Moneypenny Collective after 35 years in CRE• How to fund your own training when corporate budgets disappear• Why women shrink when asking and how to stop over-explaining• "No" doesn't mean forever—it means "not yet"• Self-talk: the #1 issue for both men and women in coaching• Leaving the 8-year-old version of yourself behind• Building confidence by starting with the human, not the professional• How to ask your MD for off-the-top commission funding for training• Working as a single mom in the late 80s/early 90s when few women did• Responsibility without authority: the most frustrating career moment• The mentor who asked for "dessert" and the line Marcy drew• How to handle sexual harassment from clients and colleagues• "It's been my experience" and "I'm developing an opinion"—two unbeatable phrases• Blocking calendar time and protecting what matters• Why Marcy uses LinkedIn to build her entire business• Post the post: why 87% of people never engage and what that means👤 Connect with Marcy MoneypennyWebsite: https://marcymoneypenny.comEmail: [email protected]: Search "Marcy Moneypenny"Newsletter: Sign up at marcymoneypenny.com⸻👤 Connect with Tori NookWebsite: https://torinook.comLinkedIn: https://www.linkedin.com/in/torirendanonook/Instagram: https://www.instagram.com/tori_nook/⸻🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.
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Bob Knakal: Why the Best Dealmakers Never Stop Cold-Calling
Welcome to The Tori Nook Talk Show! In this episode, Tori sits down with Bob Knakal, one of the most recognized dealmakers in North American commercial real estate and a strategist who's helped shape New York City's investment and sales landscape for four decades.Bob is a Wharton graduate who has personally brokered 2,388 NYC properties representing roughly $22 billion in market value. In 1988, Bob co-founded Massey Knakal, revolutionizing the market through hyper-local territory expertise and servant leadership—ultimately selling over 6,000 properties before being acquired for $100M in 2014. Today he's Chairman and CEO of BKREA in New York City.They dive deep into the early years—starting with $15,000 in the bank, maxing out $60,000 in credit cards, and nearly going bankrupt three times during the S&L crisis. Bob shares the discipline that kept him making calls when others quit, the servant leadership philosophy that spawned 34 companies run by former employees, and why he's worked with the same broker coach every Saturday morning since 2011.🎯 Topics covered:Bob's real gift: loving the business, discipline, and making callsStarting Massey Knakal at 26 and 28 with courage and naiveteNearly going bankrupt three times and surviving on credit cardsThe $75K loan from Jack Collar that saved the companyTerritory system and hyper-local expertise that dominated NYCServant leadership: making everyone feel vital to successSelling for $100M after turning down $50M in 2007The 2008 crisis and firing 60+ employeesHiring a broker coach and tripling income in one yearHiring for likeability and competitive spirit over credentialsThe Knakal Map Room: winning 73 out of 75 pitchesFaith, family, and helping disadvantaged kidsThe legacy of 34 spin-off companiesWhy CRE is the purest form of meritocracyWhether you're building a business, scaling a team, or navigating tough markets, this conversation delivers hard-earned wisdom on discipline, resilience, and servant leadership.⸻👤 Connect with Bob KnakalEmail: [email protected]: 917-509-9501Social: Search "Bob Knakal" on all platforms⸻👤 Connect with Tori NookWebsite: https://torinook.com LinkedIn: https://www.linkedin.com/in/torirendanonook/ Instagram: https://www.instagram.com/tori_nook/ X: https://x.com/ToriNook⸻🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.
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9
Beth Azor: An Icon's Journey from Corporate to Canvassing Queen
Welcome to The Tori Nook Talk Show! In this episode, Tori sits down with Beth Azor, "The Canvassing Queen" and one of the most recognizable names in retail commercial real estate.Beth is the founder of Azor Advisory Services, where she trains leasing teams nationwide while owning shopping centers in Florida. She's the author of Don't Say No to the Prospect: The Retail Leasing Playbook and hosts The Retail Leasing Podcast, Women Investor Wednesdays, and I Own a Shopping Center. Now What?They dive deep into Beth's journey from corporate president to solo entrepreneur, the pivotal Halloween moment that changed everything, and how she's revolutionizing the industry with her "Ask Beth" AI bot. Beth shares insights on building an iconic brand (yes, the red wardrobe has a story!), why only 1.5% of commercial real estate investors are women, and how she's changing that through the Women's Real Estate Investment Summit.🎯 Topics covered:How Beth accidentally became "The Canvassing Queen"The Halloween party that made her walk away from corporateLaunching Ask Beth AI bot with 900+ videosWhy red became her signature brandThree-part visibility strategy for getting knownSocial media that works (and why email blasts don't)The shocking 1.5% women investor statWomen's Summit: from $57K loss to profitLP vs GP investing and coming full circle at 65Morning routines, naps, and staying ahead of trendsWhy live shopping and GLP-1 drugs will transform retailWhether you're in commercial real estate, building your brand, or looking to invest, this conversation is packed with actionable wisdom.👤 Connect with Beth AzorWebsite: https://bethazor.comLinkedIn: https://www.linkedin.com/in/bethazor/Ask Beth AI Bot: https://bethazor.comWomen's Real Estate Investment Summit: March 4-6, Dania Beach, FL👤 Connect with Tori NookWebsite: https://torinook.comLinkedIn: https://www.linkedin.com/in/torirendanonook/Instagram: @torinook🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for weekly episodes exploring how leaders build personal and professional fulfillment on their own terms.
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8
Ardeshir Mehran: You're Not Broken, You're Unfinished -Suffering as Data
Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Dr. Ardeshir Mehran, psychologist, trauma therapist, leader and team coach, and author of You Are Not Depressed, You Are Unfinished. With a PhD and Master’s in Education from Columbia University, Dr. Mehran brings more than 30 years of experience helping individuals, families, and high-performing leaders reconnect with themselves through psychology, embodiment, and inner truth.🎯 Topics covered:• Why suffering is data and not a diagnosis• You are not depressed, you are unfinished• The body holds truth before the mind can explain it• How anxiety, ADHD, and depression connect in high performers• Why “How do you feel” can keep people stuck• Healing as integration and becoming whole• Family culture and why kids mirror the household• Boundaries, self-respect, and ending self-betrayal• Why long-term therapy often becomes symptom management• The first honest question to ask yourself when you feel stuck📌 Timestamps:00:00 – Welcome and introductions02:37 – Suffering as data and why we get cause and effect backwards05:07 – Who Dr. Mehran works with and why parents call him07:51 – Family culture and why kids mirror the system11:12 – Patterns he sees in high performers with anxiety ADHD and depression14:05 – Wired and tired and why people can’t settle19:08 – Neglect and emotional pain that doesn’t show on the outside21:24 – Healing is a contact sport and why you need a witness24:40 – The body vs the brain and how feelings really work26:52 – A better question than “How do you feel”29:15 – Calm nervous systems spread and why presence matters31:02 – What modern education gets wrong about the body and emotion35:28 – How long real change takes and why he uses five-session engagements40:22 – Boundaries and learning yes no maybe45:23 – Responsibility vs self-betrayal in work and relationships47:37 – The first honest conversation to become whole again54:20 – Where to find Dr. Mehran and what he’s publishing next👤 Connect with Dr. Ardeshir MehranWebsite: https://ardeshirmehran.comLinkedIn: https://www.linkedin.com/in/dr-ardeshir-mehran-a3457/Book: https://www.amazon.com/dp/B0C5DT3R5R?_encoding=UTF8&psc=1&ref_=cm_sw_r_ffobk_cp_ud_dp_XK70HRVQP9WJ9EK5GCHD&bestFormat=true 👤 Connect with Tori NookWebsite: https://torinook.com LinkedIn: https://www.linkedin.com/in/torirendanonook/ Instagram: https://www.instagram.com/tori_nook/ X: https://x.com/ToriNook 🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for weekly or biweekly episodes that explore how leaders across industries build personal and professional fulfillment on their own terms.
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7
Bethany Babcock: Faith, Focus, & Building Towards Career Freedom
Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Bethany Babcock, CEO of Foresite Real Estate and Founder of CRE Launch. Bethany is a nationally recognized commercial real estate leader with 20+ years of experience spanning leasing, property management, and investment sales. She’s also a mom of three, a mentor, and the creator of one of the most practical training programs helping new talent break into commercial real estate.🎯 Topics covered:• Building a CRE company with boundaries and integrity• Culture that protects the team (and attracts great people)• Why success is freedom, not just money• Starting a business while raising a young family• How CRE Launch trains the next generation of CRE talent• Resilience in commission-only careers and staying in the game📌 Timestamps:00:00 – Welcome + who Bethany Babcock is03:50 – Early career lessons and “it’s a season” mindset05:03 – The catalyst to start Foresite Real Estate06:34 – Building a business around time freedom and family08:18 – Creating culture through boundaries and client standards12:29 – What employees want most at work right now14:30 – The hardest early season: learning what to say “no” to17:17 – Balancing logic, intuition, and decision-making19:30 – Ego checks: how vanity can lead to bad decisions20:12 – Faith, long-term perspective, and surrendering outcomes25:00 – The origin story of CRE Launch and the “hit by the bus” plan28:54 – 2026 CRE Launch host cities + why in-person matters30:31 – Brokerage burnout: who lasts and who quits33:08 – Finding the right mentor and building a lasting partnership34:07 – Carrying responsibility for your team without losing yourself36:25 – Motherhood, leadership, and the “no jerks allowed” filter39:20 – Staying grounded: sleep, empathy, and knowing when you’ve gone too far42:29 – Redefining success as freedom43:32 – Advice for women in male-dominated industries46:08 – Becoming whole: mind, body, and spirit47:05 – Where to find Bethany + CRE Launch👤 Connect with Bethany BabcockCRE Launch: https://cre-launch.com Foresite Real Estate: https://foresitecre.com/ LinkedIn: https://www.linkedin.com/in/bethanybabcock/ X: https://x.com/bethanyjbabcock 👤 Connect with Tori NookWebsite: https://torinook.com LinkedIn: https://www.linkedin.com/in/torirendanonook/ Instagram: https://www.instagram.com/tori_nook/ X: https://x.com/ToriNook 🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for weekly or biweekly episodes that explore how leaders build personal and professional fulfillment on their own terms.
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6
Ken Ashley: The Executive Mindset Behind Top Brokers
Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Ken Ashley, Executive Director and senior leader at Cushman & Wakefield, founder of CREI Summit, and author of the upcoming book The Real Estate Prescription (launching March 10). With nearly three decades advising CRE companies and executives, Ken breaks down how commercial real estate really works at the highest level, and why the best brokers don’t just “do deals” but help businesses perform better.🎯 Topics covered:• The 80/20 principle and focusing on high-impact work• The mindset behind CREI Summit and building a real community• AI, decision speed, and modern risk in the workplace• Servant leadership, civic rent, and the power of recognition• Marriage, family, joy at home, and staying present• Wealth habits, paying yourself first, and building long-term stability📌 Timestamps:00:00 – Welcome + meeting Ken Ashley01:20 – Ken’s background: C&W, CREI Summit, leadership, service04:15 – What shaped Ken most as a leader05:40 – Marriage, family, and “peace at home”07:45 – Real estate should enable business performance10:05 – What’s changed in CRE decision-making: speed, risk, AI12:10 – Habits behind sustained success: the 80/20 principle14:35 – Why Ken started CREI Summit in 202016:35 – The meaning behind “influence” and community18:45 – Helping young pros: mentors, access, and learning faster20:05 – Ken’s book: The Real Estate Prescription (March 10)23:00 – Tough seasons: starting at C&W, 2009, and debt lessons25:40 – “Close the door and make the calls”26:50 – Niches, focus, and not trying to “serve the whole market”28:00 – Resilience and the gratitude audit29:45 – Paying your civic rent and serving the community32:00 – Delegation and Who Not How33:10 – Success at home vs. success at work36:40 – Love as a decision, not an emotion40:55 – Staying grounded and living in the now43:30 – Intuition, thin slicing, and integrity decisions46:20 – Legacy, leadership, and serving others48:30 – Wealth basics: pay yourself first, build long-term stability54:20 – Where to follow Ken + resources👤 Connect with Ken AshleyX: https://x.com/kenashley LinkedIn: https://www.linkedin.com/in/kenashleyatlanta/CREI Summit: https://creisummit.com Website (coming soon): https://therealestateprescription.org 👤 Connect with Tori NookWebsite: https://torinook.com LinkedIn: https://www.linkedin.com/in/torirendanonook/ Instagram: https://www.instagram.com/tori_nook/ X: https://x.com/ToriNook🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for weekly or biweekly episodes that explore how leaders build personal and professional fulfillment on their own terms.
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5
Danielle Sprouls: WTF Moments and Mastering Unscripted Pivots
Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Danielle Sprouls, a transformational leader, executive coach, published author, former attorney, and a powerful advocate for women’s empowerment. Danielle is widely known as the “WTF Lady”, with WTF standing for Women That Flourish, and she’s the founder of Unscripted Pivots LLC, where she helps ambitious professionals navigate reinvention with clarity, courage, and confidence.Before launching her coaching work, Danielle spent decades in the commercial title insurance world, closing $20B+ in deals, including the Chrysler Building in NYC. The conversation gets real about intuition, fear, recovery, discipline, and how high performers can move through life’s biggest curveballs without losing themselves. Interestingly, Danielle also breaks down her upcoming book framework on how to “master the pivot” when chaos hits.📌 Timestamps:00:00 – Intro and meeting Danielle Sprouls02:25 – How Tori discovered Danielle and why this connection mattered04:45 – Synchronicities, intuition, and “everything is data”06:05 – Courage, fear, and saying yes more often07:30 – Healing vs. “getting older” as the real catalyst09:05 – Aligning with fear, not trying to eliminate it10:40 – Biggest pivot: from law track to unexpected CRE career12:20 – The party offer that changed everything14:15 – Why curiosity and awareness create opportunity16:45 – Title insurance success, sacrifice, and what it cost20:55 – Why high performers need coaches22:10 – The hardest season: change, habits, and sobriety24:55 – WTF framework and why curveballs can be fuel26:45 – The PIVOT method: pause, identify, vet, outreach, test30:50 – What to do in the first 24 hours after a WTF moment32:35 – Faith, surrender, and letting go of outcomes34:45 – Awareness, acceptance, action37:20 – Wholeness, service, and gratitude as daily practice41:20 – Stop comparing. Compete only with yesterday’s you46:05 – Where to find Danielle and her books48:10 – Wrap-up and where to watch new episodes👤 Connect with Danielle SproulsWebsite http://unscriptedpivots.com/ LinkedIn: http://linkedin.com/in/daniellesproulsesq X: https://x.com/The_WTF_Lady Instagram: https://www.instagram.com/daniellesprouls YouTube: https://www.youtube.com/channel/UCRV9cy8aZNE5p7ZkKMsYBSA Unscripted Pivots Podcast: https://unscriptedpivots.transistor.fm/👤 Connect with Tori NookWebsite: https://torinook.comLinkedIn: https://www.linkedin.com/in/torirendanonook/Instagram: @torinook🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for weekly or biweekly episodes that explore how leaders build personal and professional fulfillment on their own terms.
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4
Rafael Weiss: From DJ to Land and Tech Developer
Welcome to this episode of The Tori Nook Talk Show. In this conversation, Tori sits down with Rafael Weiss, CEO and Co-Founder of Sytes, a fast-growing tech platform built to streamline site selection for retailers, tenant reps, landlords, and developers. Rafael is also a developer with JW Advance and an experienced thoroughbred horse breeder, bringing a mix of CRE insight, entrepreneurial grit, and personal story into this conversation.They walk through how Sytes originated out of frustration with the slow, fragmented dealmaking process in retail real estate. In addition to covering how the platform works, they dig into broader industry themes including deal velocity, tenant rep challenges, development timelines, and why transparency creates more opportunity for everyone involved in the CRE pipeline. Furthermore, it’s worth noting that Rafael shares his journey from DJ and music producer to developer and tech founder, highlighting how persistence, curiosity, and self-education shaped each step.🎯 Topics covered:• How Sytes was created to fix inefficiencies in CRE deal flow• The communication gap between tenant reps and developers• Why speed, clarity, and accurate criteria improve dealmaking• Industry resistance to change and how adoption is shifting• Lessons from development, risk, and long-term planning• Personal growth, family influence, and transitioning careers• The thoroughbred racing world and why horses teach patienceWhether you are a broker, developer, retailer, or an operator who wants cleaner deal flow, this episode offers practical insights on how data and communication can drive better outcomes in CRE.⸻📌 Timestamps:00:00 Meeting Rafael Weiss and the origins of Sytes03:40 From music production to commercial real estate09:26 Why the retail industry needs better visibility14:18 The biggest pain points between developers and tenant reps19:32 How Sytes removes friction from the deal process25:14 Early adopters, results, and real examples31:47 Broker resistance and how the culture is shifting37:55 What faster dealmaking means for lenders and underwriting43:12 The future of the platform and long-term vision46:48 Rafael’s background in breeding and racing thoroughbreds54:20 Life lessons from horses, patience, and discipline59:40 Final thoughts and where to connect with Rafael👤 Connect with Rafael WeissLinkedIn: https://www.linkedin.com/in/rafaelweiss/Sytes: https://sytescre.com👤 Connect with Tori NookWebsite: https://torinook.comLinkedIn: https://www.linkedin.com/in/torirendanonook/Instagram: @tori_nookX: @torinookYoutube: @torinook🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for weekly or biweekly episodes that explore how leaders across industries build personal and professional fulfillment on their own terms.
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3
Julie T. Fox: The Pipeline’s Mission for Women in CRE
Welcome to this episode of The Tori Nook Talk Show. In this conversation, Tori sits down with Julie T. Fox, Co-Founder of The Pipeline, a national community created to connect and advance women in retail real estate. From regional events to a private app and curated subgroups, The Pipeline gives women across the country a place to learn, collaborate, and grow together. They talk about why Julie launched The Pipeline, how the group grew from a small regional meet-up to a multi-region network, and what it really looks like to support women beyond transactions. The discussion covers career paths, mentorship, job changes, burnout, and practical support for everything from ICSC prep to investing and leadership. You also get a behind-the-scenes look at the investment club, landlord and retailer subgroups, and the vision for bringing The Pipeline model to markets like the Midwest. 🎯 Topics covered: • Why The Pipeline was created for women in retail real estate • Relationship-driven networking vs. purely transactional connections • How regional chapters, virtual events, and the app work together • Inside the investment club, landlord leasing group, and retailer subgroup • Career support, self-advocacy, and navigating job changes or burnout • National expansion, Midwest growth, and how to get involved Whether you are a woman in CRE, a leader building teams, or someone who cares about community in business, this episode gives a clear picture of what real support can look like in retail real estate. 📌 Timestamps: 00:00 – Meeting Julie T. Fox and the story behind The Pipeline 02:10 – Early days in brokerage and why support networks matter 03:55 – How The Pipeline grew into nine regions and counting 05:05 – Virtual Lunch & Learn format and national engagement 06:20 – Investment club: education, pro formas, and group deals 07:35 – Landlord leasing and retailer subgroups inside the community 09:15 – Who qualifies to join The Pipeline and why the focus stays on retail 11:05 – Membership process, the app, and annual dues 13:10 – Signature New York and Vegas ICSC events and why they matter 16:20 – Using the group for jobs, career transitions, and mentorship 19:00 – Social channels, website, and how members stay connected 21:10 – “Know before you go” ICSC prep and practical tips for women 22:40 – Culture, collaboration, and the power of women backing women 23:50 – How to join and invitations to connect 👤 Connect with Julie T. Fox Website: https://pipelineladies.com Linkedin: https://www.linkedin.com/in/juliefoxretail/ Instagram: @thepipelinecre 👤 Connect with Tori Nook Website: https://torinook.com LinkedIn: https://www.linkedin.com/in/torirendanonook/ Instagram: https://www.instagram.com/tori_nook/ X: @torinook 🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for weekly or biweekly episodes that explore how leaders across industries build personal and professional fulfillment on their own terms.
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2
Maria Macali: Balancing Building a Marketing Business & Raising a Family
In this episode of The Tori Nook Talk Show, Tori sits down with Maria Macali, founder of Fleurish Strategy & Marketing, to talk about building a career in commercial real estate marketing, launching her own consultancy, and balancing it all while raising two young children.Maria shares the behind-the-scenes of marketing in CRE, the most common mistakes companies make when hiring marketing talent, and why scaling doesn’t mean hiring a full in-house team. She opens up about starting a business during a life pivot, the power of her network, and how women can build support systems at work and at home to thrive in both.If you’re a woman in CRE, a marketing leader, or thinking of starting your own company, this episode is packed with tactical advice, real talk, and career wisdom.📌 Timestamps:00:00 – Meet Maria Macali: Flourish Strategy & Marketing 01:00 – Maria’s background in CRE: DDR, ShopCore, and launching her firm03:45 – What Maria actually does for clients in CRE marketing05:00 – Building teams, budgets, and marketing plans for developers and startups06:30 – Why most companies don’t know how to hire marketers08:00 – How long it takes to see results from good marketing09:15 – Typical consulting timeline and client structure10:30 – Maria stays active in the CRE industry and attends major events11:30 – From high-level strategy to practical execution12:00 – Why Maria started her own company after leaving ShopCore14:00 – The hardest parts of launching a business — and what no one tells you15:30 – Owning your schedule as a mom and founder17:30 – Time management, tech tools, and flexibility as superpowers19:00 – The real misconceptions about what “marketing” is in CRE20:30 – How to identify your marketing priorities and outsource wisely22:00 – Letting go of control and asking for help23:30 – How hiring support (home and business) makes you a better leader26:00 – Shared responsibilities, strong partnerships, and shifting mental loads29:00 – Starting a business with confidence — and listening to your inner circle31:00 – Why your network is your most powerful tool33:00 – The importance of your reputation, and how fast you can lose it34:00 – Final thoughts: You don’t have to do it all36:00 – Where to find Maria online👤 Connect with Maria MacaliWebsite: https://fleurishstrategy.com/LinkedIn: https://www.linkedin.com/in/maria-macali-15929620/👤 Follow Tori NookWebsite: https://www.torinook.comInstagram: @tori_nookLinkedIn: Tori NookX: @torinookYoutube: @torinook🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for regular episodes that explore how leaders across industries build personal and professional fulfillment on their own terms.
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1
Jenn Quader: Building Trust and Credibility in Commercial Real Estate
Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Jenn Quader, CEO of The Smart Agency, a national public relations firm specializing in commercial real estate. Jenn is also the host of Resiliency: The Podcast and a TEDx speaker who believes in the transformative power of storytelling, purpose-driven leadership, and trusting your gut.They discuss how PR has evolved in CRE, what it really takes to build trust and credibility, and how AI, authenticity, and brand consistency are shaping the future of communication. The conversation takes a deep dive into personal growth, intuitive leadership, and navigating change — with insights on faith, mental resilience, and why listening to your inner voice is a business advantage.🎯 Topics covered:• Strategic PR in commercial real estate• Leadership, branding, and building trust• The power of storytelling and earned media• AI, social media, and modern communications• Personal transformation and intuitive growth• Resilience, reinvention, and owning your voiceWhether you’re a CRE pro, a marketing leader, or building a brand of your own, this episode is packed with rich insights and real talk.📌 Timestamps:00:00 – Meeting Jenn Quader: From Acting to PR for CRE04:16 – From Broadway tours to CEO: Jenn’s unconventional career path06:04 – Why CRE needs reputational support — not just transactions11:14 – Impact of Social Media and AI on PR 14:41 – Handling Social Media for Clients21:57 – Discovering One's Life's Work22:40 – Embracing Change and Overcoming Fear24:04 – The Birth of the Resiliency Podcast25:42 – Stories of Resilience from TEDx29:39 – The Power of Intuition and Certainty36:34– The Importance of Staying Open and Connected41:04– Leadership and Continuous Growth42:39– Conclusion and Where to Connect with Jenn👤 Connect with Jenn QuaderWebsite: https://thesmartagency.comLinkedIn: https://www.linkedin.com/in/jennquader/Podcast: https://resiliencythepodcast.com/Instagram: @jennquader👤 Connect with Tori:Instagram: @tori_nookLinkedIn: Tori NookX: @torinookYoutube: @torinook🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for weekly or biweekly episodes that explore how leaders across industries build personal and professional fulfillment on their own terms.
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ABOUT THIS SHOW
The Tori Nook Talk Show is where real conversations meet real success.Hosted by Tori Nook, commercial real estate CEO, founder of Anchor Retail, author of Intuitive Certainty, and spiritual practitioner, this podcast explores the inner work behind outer achievement.Through candid, grounded conversations with founders, executives, investors, wellness leaders, and personal development voices, the show goes beyond the highlight reel to unpack the decisions that shape a life. The pressure, doubt, faith, sacrifice, and turning points that define true success.This is a space for higher thinkers who want to bridge intuition and strategy, faith and execution, ambition and alignment. Each episode offers perspective-shifting insights and practical takeaways you can apply immediately in business and life.If you’re building somet
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Tori Nook
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