The VICI Code: Purpose-Driven Profits

In episode 36 of The VICI Code, Joe Dunaway interviews Jaben Makings, Founder of Onnix Investments, as he shares how responding quickly and setting expectations can become a real competitive advantage in a market shaped by automation and weak follow-through.Tune in for a conversation that centers on leadership, accountability, and the shift from trying to be the “cool boss” to creating clear expectations, consequences, and a peer-driven culture.TIMESTAMPS[00:02:38] Revenue growth from $100K to $400K.[00:03:10] Why being the cool boss backfired.[00:05:28] Negotiation starts with better questions.[00:07:00] Speed and communication build trust.[00:08:49] Deal lost by missing buyer follow-up.[00:10:10] Interview process screens for fit.[00:13:04] Quitting drinking changed everything.[00:17:03] Faith and marriage reshaped his why.[00:19:24] Burnout requires seasons of rest.[00:21:01] Do right by everybody, always.[00:22:54] Scaling requires delegation and systems.[00:24:14] Faith, family, fitness, finance recap.QUOTES"Show them what winning actually looks like. Show them what the definition of done is." -Jaben Makings"The biggest thing investors get wrong ... is not having all the information upfront." -Jaben Makings"The four pillars, work on each one of them, keep moving them forward, and keep balance." -Joe Dunaway==========================Less supplements. More consistency.AG1 every day.SHOP HERE:https://click-myl.ink/2p8hck3h==========================SOCIAL MEDIAJoe DunawayInstagram: https://www.instagram.com/thejoedunaway/ LinkedIn: https://www.linkedin.com/in/joseph-dunaway Jaben MakingsInstagram: https://www.instagram.com/jaben.makings/  LinkedIn: https://www.linkedin.com/in/jaben-makings-518876199/  Zillow: https://www.zillow.com/profile/JabenMakings  WEBSITEVICI Finance: https://www.vicifinance.com/Onnix Investment: https://onnixinvestments.com/