The Visibility Boost: Easy Online Marketing Strategies

As the end of 2024 approaches, it's crucial to take 30 minutes to update your passwords to enhance your business security. Focus on changing the passwords for key aspects such as your website, banking, social media, and tools like Canva. Ensure each password is unique to prevent vulnerabilities. Utilize password managers like LastPass or 1Password to manage multiple passwords and users. Additionally, enable two-factor authentication for added security. This simple yearly task can prevent potential cyber threats and secure your business for the year ahead.Join The Visibility Hive.Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

In this episode, we discuss the unfortunate but important topic of stolen content. Whether it's a single blog page or your entire website, knowing how to handle this situation is crucial. We outline five actionable steps: gathering evidence, contacting the hosting provider, sending a DMCA notice, submitting a DMCA request through Google, and if necessary, reporting to authorities and the domain registrar. We provide key insights and resources to help you respond effectively in case your content is stolen.1 - Gather Evidence: Document (screenshots or screen recordings) both your site and the fake one as proof. 2 - Contact Hosting Provider: Using Who.is, identify and reach out to the fake site’s hosting provider, submit a removal request, and provide supporting evidence.3 - Send a DMCA Notice: A formal DMCA takedown notice should add urgency for the host.Link: https://www.dmca.com/ 4 - Google DMCA Request: You request that Google de-index the fake pages to reduce their visibility in search results.Link: https://reportcontent.google.com/forms/dmca_search 5 - Report to Authorities and Domain Registrar: If the fake site is impersonating your business, relevant authorities and the domain registrar may also be able to take action.Join The Visibility Hive.Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

This episode emphasizes the importance of regularly testing your website's usability on both desktop and mobile devices. It offers practical advice, such as having friends or family test new pages or features on their mobile phones to ensure they are user-friendly. The discussion also highlights Google's prioritization of mobile-first indexing and site speed for SEO, urging website owners to focus on seamless navigation and quick load times to enhance user experience.Join The Visibility Hive.Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

In this episode of 'The Visibility Boost,' host Glenneth discusses the drawbacks of single-page websites for businesses aiming to boost their SEO. Glenneth explains why having multiple pages is crucial for optimizing different keyphrases and establishing authority, expertise, and trustworthiness. The episode outlines a recommended structure for service-based businesses, emphasizing the importance of separate pages for each service and the benefits of detailed service-specific content over blogging.Join The Visibility Hive.Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

In this episode of Visibility Boost, host Glenneth discusses the common mistake of linking ads to irrelevant pages. Using a personal example, she emphasizes the importance of directing potential customers to specific product pages to enhance their shopping experience and avoid frustration. This practice not only improves customer satisfaction but also optimizes ad spending. Whether you use Google or social media ads, ensuring your ads lead directly to the relevant product or service page is key to successful advertising.Join The Visibility Hive.Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

In this episode, I dive into the crucial elements of on-site SEO: title tags and meta descriptions. Learn about the significance of these elements, their character limits, and best practices for crafting effective title tags and meta descriptions. Discover why your business name doesn't need to be in your title tags and how to use local keywords strategically. Understand the role meta descriptions play in enticing clicks and the importance of making each one unique. Finally, get practical tips on optimizing your pages across different platforms like WordPress, Squarespace, and Wix.Join The Visibility Hive.Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

In this episode of Visibility Boost, host Glenneth emphasizes the importance of keeping your Google Business Profile updated and accurate. By sharing a personal experience with a local restaurant's conflicting information, Glenneth illustrates how such discrepancies can confuse potential customers and harm business. The episode provides essential tips on maintaining correct business details, ensuring customer satisfaction, and avoiding loss of clientele due to outdated profiles.Join The Visibility Hive.Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

In this episode of  The Visibility Boost, host Glenneth discusses the common misconception that Google Ads can magically generate sales for products or services lacking organic traction. She emphasizes the necessity of having a product that already sells through other means before leveraging Google Ads, as ineffective sales pages or messaging cannot be remedied solely through paid advertising.  Glenneth underscores that while Google Ads can increase visibility and augment sales for already successful products, it is not a solution for products that do not convert.Join The Visibility Hive.Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

In this episode, we discuss common SEO tactics that you should avoid to ensure effective website optimization. Key points include not over-optimizing every page, avoiding excessive alt tag optimization, shifting focus from backlinks to on-page performance, steering clear of Google and GoDaddy site builders, using user-friendly pop-ups, avoiding auto-play videos, and keeping your SEO expert informed during website redesigns. Tune in for practical advice to streamline your SEO strategy.Join The Visibility Hive.Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

In this episode of the Visibility Boost, host Glenneth Reed emphasizes the importance of diversifying your marketing budget beyond just social media. She discusses the significant impact of organic traffic, which drives over 1000% more traffic compared to social media. Glenneth recommends a balanced approach by allocating funds to organic SEO, paid ads like Google, and social media to maximize lead generation and business growth. She also advises regularly evaluating your marketing strategies to ensure they are effective and driving substantial results.Join The Visibility Hive.Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

In this episode of 'The Visibility Boost,' host Glenneth Reed highlights essential strategies for business owners to protect their digital and financial assets. Key focal points include securing admin access and implementing two-factor authentication for emails, banking information, websites (domain registrars, back-end, and hosting providers), Google business profiles, Google products (Analytics and Search Console), and social media accounts. The use of software as a service, setting up password managers, and ensuring strong, unique passwords also form integral parts of these protective measures.Download the Protect Your Business Assets checklist here.Join The Visibility Hive.Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

In this exciting episode of The Visibility Boost, Glenneth welcomes her first-ever guest, Dolly DeLong, a Nashville-based family photographer and systems and workflow educator for creative business owners. Together, they dive into the importance of establishing strong SEO foundations early in your business journey.Dolly shares her expertise on breaking down complex systems and workflows to streamline business operations. She emphasizes the power of organic marketing and the need for small business owners to adopt simple, effective SEO practices without feeling overwhelmed.Key topics include:The importance of optimizing title tags and meta descriptions.How to improve site speed by optimizing images.Practical tips for getting started with SEO, even if you can't hire an expert right away.Join us as we discuss actionable SEO strategies that can help elevate your business's online presence.  Make sure to sign up for the FREE SEO Audio series below. Links:Sign up for the FREE SEO Audio series here. (affiliate link)Follow Dolly on Instagram at: @dollydelongeducationFollow Dolly’s podcast Systems & Workflow MagicVisit my website at:  www.thevisibilitymethod.com Send me an email at:  [email protected] Follow me on Instagram at: @glennethdotcomJoin my Visibility Method Insider's Circle.  

Welcome to The Visibility Boost podcast! I'm Glenneth, your host. Today, we're diving into a different side of SEO—what not to do. You've probably heard plenty about SEO best practices, but knowing what tactics to avoid is equally important. Let's get started!Questions? Reach out via email.Join my Visibility Method Insider's Circle.  Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

In this episode of The Visibility Method, Glenneth dives into why WordPress is her go-to platform for website creation. Discover the benefits of self-hosting and the crucial importance of offsite backups. Learn how these features not only enhance site speed and performance but also provide peace of mind and control in times of technical mishaps. Whether you're a small business owner or an aspiring entrepreneur, this episode is packed with insights to help you make informed decisions about your online presence. Questions? Reach out via email.Join my Visibility Method Insider's Circle.  Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

In this episode of The Visibility Boost, host Glenneth dives into why your services need their own web page and why it is bad for both organic and paid to have everything on one page.  Questions? Reach out via email.Join my Visibility Method Insider's Circle.  Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

In this episode of The Visibility Boost, host Glenneth dives into the myth that your website's SEO can be fully optimized once and for all. Spoiler alert: it can't! SEO is an ongoing process, and there's always room for improvement. She'll share a real-life example where a client was told their SEO was "done," and why that couldn't be further from the truth. She will cover essential elements like title tags, meta-descriptions, and the importance of continuously updating your site. Whether you have just an hour a month to dedicate or you're ready for a full SEO overhaul, starting now is crucial. Tune in to learn practical tips to boost your rankings and attract new clients. Questions? Reach out via email. Join my Visibility Method Insider's Circle.  Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

In this episode of The Visibility Boost, host Glenneth dives into a task many business owners dread but cannot afford to neglect—updating passwords and enhancing security settings. Glenneth highlights the importance of regularly changing your passwords, setting up two-factor authentication, and ensuring each password is unique to protect your online business assets.Key points covered:The necessity of changing passwords every 6-12 months.Setting up two-factor authentication for added security.Tips for creating strong, unique passwords.The benefits of using password managers like LastPass or 1Password.Glenneth's personal routine for updating passwords and how it saves time and prevents potential security breaches.Don’t miss this episode filled with practical advice to keep your business safe.  Join my Visibility Method Insider's Circle.  Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

When was the last time you updated your Google Business Profile? Welcome to The Visibility Boost. My name is Glenneth, and I'm going to be your host. In today's podcast, I share a story about why it is so important to keep your Google Business profile updated - especially around holidays.    Join my Visibility Method Insider's Circle.  Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

Many people don't understand the difference between Google Ads and Google Adsense. Welcome to The Visibility Boost. My name is Glenneth, and I'm going to be your host. In today's podcast, I share what each platform is and who it is for.   Join my Visibility Method Insider's Circle.  Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

How often do you google your business and keywords you want to appear for? Welcome to The Visibility Boost. My name is Glenneth and I'm going to be your host. In today's podcast, we talk about why you need to stop googling the keywords you are trying to rank for and those you are bidding on.    Join my Visibility Method Insider's Circle.  Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

How do you make data-driven marketing decisions? Welcome to The Visibility Boost. My name is Glenneth and I'm going to be your host. In today's podcast, we talk about making data-driven marketing decisions and what you should be looking at in analytics.  Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

What happened to Bounce Rate in Google Analytics 4? Welcome to The Visibility Boost. My name is Glenneth and I'm going to be your host. In today's podcast, what metric replaced bounce rate in GA4.  Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

Did you know that Google is prioritizing mobile first when it comes to rankings?  Welcome to The Visibility Boost. My name is Glenneth and I'm going to be your host. In today's podcast, I share some tips for making your website is mobile friendly.  Links:Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcomFrom Google:Squoosh.appGoogle PageSpeed Insights

Did you know that faster sites rank better and get more organic traffic?  Welcome to The Visibility Boost. My name is Glenneth and I'm going to be your host. Let's talk about how optimizing your images can help SEO and site speed to get you more traffic and more customers.  Links:Image Optimization 101 Workshop: https://www.thevisibilitymethod.com/image-optimization-101-workshop/Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

I often hear that Google Ads don't work.  Welcome to The Visibility Boost. My name is Glenneth and I'm going to be your host. Today I am sharing two mistakes that many people are making with Google Ads.  Links:Is Your Business Ready For Google Ads?  Grab my FREE Visibility Workbook.  Grab my FREE Guide To Getting Visible HERE.Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcomSchedule a discovery call at: https://calendly.com/glenneth/15min

If you've decided to make website changes, make sure you do some strategic planning for SEO.  Welcome to The Visibility Boost. My name is Glenneth and I'm going to be your host. Today we are talking about how to keep your rankings and traffic intact amid changes.  Links:Grab my FREE Guide To Getting Visible HERE.Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

Welcome to The Visibility Boost. My name is Glenneth and I'm going to be your host.  Today we're going to talk about the importance of conversion tracking on your website. Links:Grab my FREE Guide To Getting Visible HERE. Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

You're bringing more traffic to your website. Now, what? Welcome to The Visibility Boost. My name is Glenneth and I'm going to be your host. Last time we talked about the different types of traffic that make your website visible online. So now you've got traffic coming to your website. Now, what do you do with them? Links:Grab my FREE Guide To Getting Visible HERE. Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

Welcome to The Visibility Boost. My name is Glenneth and I'm going to be your host. One of the questions I get asked most often is how do I get visible online as a small business owner?  Today we're going to talk about the difference between paid organic and social traffic.  Links: Grab my FREE Guide To Getting Visible HERE.  Visit my website at:  www.thevisibilitymethod.comSend me an email at:  [email protected] me on Instagram at: @glennethdotcom

Welcome to the Visibility Boost, the ultimate destination for entrepreneurs and business owners looking to enhance their online presence. My name is Glenneth Reed and I have helped hundreds of customers over the last 13 years get visible online. Join me as we dive into all things online marketing with easy strategies you can implement quickly. Each episode of the Visibility Boost is designed to equip you with the latest insights, tips, and tricks for what is currently working in online marketing. We know it takes traffic to your website to increase conversions to understanding your ROI. I might even share some past horror stories and how you can prevent them for your business. Whether you're a longtime business owner or just getting started, this podcast promises to be your go to guide for boosting visibility in the online space. Tune in, take notes and get ready to elevate your online presence with the Visibility Boost.