PODCAST · arts
The Vision Beyond the Visuals
by Maddy Russell
All successful brand identities have an idea, a concept, an essence at the heart of them. What a brand looks like is just the tip of the iceberg. It’s the thinking that’s gone on underneath the surface that is what makes an identity successful long-term beyond just the visual appeal. Whether it’s the hidden bear on the Toblerone bar, the arrow in the negative space of FedEx or the Amazon smile pointing from A-Z; identities that have a core idea at the heart of them that make you go “ahh that’s clever” are what really interest me about branding. This series was borne from my desire to unveil the thinking behind what a brand looks like. To demystify the smoke and mirrors of “the branding process” that often doesn’t do justice to the deep thought that’s gone on behind what you see on the finished page.The idea behind The Vision Beyond The Visuals is to highlight the thinking behind what a brand looks like. After-all, good design
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Avoiding trends, timeless design & real impact with Abb-D Taiyo, Co-Founder of Driftime Media
Driftime - https://driftime.com Abb-D - https://www.linkedin.com/in/ab... Art Not Evidence - https://driftime.com/work/art-... —————- Maddy: My website: https://www.maddyrussell.co.uk Connect with me: https://www.linkedin.com/in/ma...
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ABOUT THIS SHOW
All successful brand identities have an idea, a concept, an essence at the heart of them. What a brand looks like is just the tip of the iceberg. It’s the thinking that’s gone on underneath the surface that is what makes an identity successful long-term beyond just the visual appeal. Whether it’s the hidden bear on the Toblerone bar, the arrow in the negative space of FedEx or the Amazon smile pointing from A-Z; identities that have a core idea at the heart of them that make you go “ahh that’s clever” are what really interest me about branding. This series was borne from my desire to unveil the thinking behind what a brand looks like. To demystify the smoke and mirrors of “the branding process” that often doesn’t do justice to the deep thought that’s gone on behind what you see on the finished page.The idea behind The Vision Beyond The Visuals is to highlight the thinking behind what a brand looks like. After-all, good design
HOSTED BY
Maddy Russell
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Frequently Asked Questions
How many episodes does The Vision Beyond the Visuals have?
The Vision Beyond the Visuals currently has 1 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Vision Beyond the Visuals about?
All successful brand identities have an idea, a concept, an essence at the heart of them. What a brand looks like is just the tip of the iceberg. It’s the thinking that’s gone on underneath the surface that is what makes an identity successful long-term beyond just the visual appeal. Whether it’s...
How often does The Vision Beyond the Visuals release new episodes?
The Vision Beyond the Visuals has 1 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Vision Beyond the Visuals?
You can listen to The Vision Beyond the Visuals on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Vision Beyond the Visuals?
The Vision Beyond the Visuals is created and hosted by Maddy Russell.
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